From Startup to Stardom with YouTube SEO Basics

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Elite Gamers’ Showcase – Premium Setups Unveiled

YouTube Equipment for Gaming Channels - Best Gaming Gears

Richard Bennett

Mar 27, 2024• Proven solutions

You love gaming, you have a lot of know-how to pass on, and you have a magnetic personality: you are ready to become a great YouTube gaming commentator. All you need is gaming gear. We have already listed some of the best YouTube video shooting equipment lists for starting recording videos, here we will run through some of the best YouTube equipment for gaming channels, sorted into categories for game recording, audio, and video (facecam).

YouTube Equipment You Should Have for Gaming Channels [Gaming Gears]

1. Game Recording [Capture Card & Game Recording Software]

Game recording software, or hardware, is what you will use to capture your in-game footage. The worst thing you can do is try to point a camera at the screen of your computer or television; recording your screen directly is a must. What kind of game capture gear you need will depend on what kind of game you are playing.

For recording games on your computer screen, you may only need software, and there are a few quality game recording software out there for free. One popular option among YouTube gamers is called OBS , or ‘Open Broadcaster Software’. OBS is free to download from Obsproject.com. The thing that makes it great for gamers is it can be used for live streaming to YouTube, or other sharing sites like Twitch.tv (which has a focus on gaming videos).

For those who want to record the gameplay with ease and edit the recorded gameplay footage with the same tool, we recommend you to try Filmora , which is a 2-in-1 gameplay recording software and video editor on both Windows and Mac.

The advantages of using Filmora to record YouTube Gameplay video:

• Record 4K gameplay and high-space game
• Record gameplay and webcam at the same time
• Mark the important moment with the Marker feature when playing the game
• Basic video editing tools provide trimming, cutting, and merging features as well as annotation effects

If you are going to be making videos more related to consol games then you may need to invest in a Capture device. One of the best is the Elgato Game Capture HD60 featured above. It captures video directly onto either your Mac or PC, while a lot of the other top capture devices only work with a PC. It can record in 1080p with 60fps, and you can even live stream. The Elgato HD60 is compatible with PS4, Xbox One, Xbox 360, and the Wii U.

2. Audio Recording Devices

Your audio recording is extremely important. The thing that will set you apart from other people posting gaming commentary is your personality, and that will only come across if your videos have clear audio. It does not do you much good to be hilarious in a fuzzy commentary track.

A lot of YouTube gamers, especially gamers who are just starting to make videos, go with the Zalman ZM-Mic1 which can be used in combination with headphones. The Zalman might pick up background sounds, like mouse clicks, which is not ideal. However, it will give you significantly better audio than recording directly from your computer, and at under $10 it will not be a purchase you regret. The Zalman is a great starter-mic, especially if you download the free audio editing program Audacity and use it to clean up the little imperfections in your recording. Audacity can be downloaded at Audacityteam.org.

If you are looking for more control over your recording then you should consider the Blue Yeti Mic, which is featured above. This standalone mic is also used by a lot of vloggers and YouTube gamers. It has volume control and even a mute button. It plugs right into the USB drive of your computer using a ten-foot cable, which means you can take it pretty far from your computer. The Blue Yeti USB mic costs about $130.

Check our best list of audio recording devices: Best Microphones for YouTubers

3. Video Recording Devices

If you are going to add a facecam into your videos then it should be high quality, but it does not need to be a top-of-the-line 4K recording. Rather than buying a $1000 DSLR for reaction shots, you should go with a reliable webcam. Before you make a decision about what kind of webcam to get consider how often you will be using your facecam. Not all gaming videos need one. If you play a lot of survival horror games then your reactions will be a key element in your videos, but if you are not playing games that will cause you to have amusing reactions then a facecam will not really add anything to a viewer’s experience.

You may also like: how to use DSLR as a webcam

If your facecam is going to be an important element in your channel then you should expect to spend around $100 on your webcam. The above image is the Logitech C920, which is one of the best at this price point. It performs well in low light, has a good auto-focus feature, and the quality of its video recordings is quite high.

If you are only going to use a facecam occasionally then consider the Genius WideCam F100, which can be found online for around $30. Its 1080p HD recordings are not as smooth as they should be, but it performs very well at 720p and that is all you should need.

Check more options for the Best webcams for YouTuber

Conclusion

Once you have these gaming recording devices, you can now go to record a gameplay and upload it to YouTube. Before you move on, do check these 10 tips for shooting professional YouTube videos . In case you need to trim and edit the recorded gameplay video and present the most exciting moments, you can use some of the best video editing software for YouTube . Here, we recommend you try the Filmora video editor to achieve your goal.

Why choose Filmora to edit recorded YouTube gameplay videos?

• Intuitive interface for saving time
• Trim Video and Audio Quickly
• Record commentary and voiceover with ease or add royalty-free music sound from the Music Library
• 300+ stylish video effects built-in and more in Filmora Effect Store
• Upload to YouTube directly

In case you didn’t know Filmora before, here is a video tutorial for beginners about Filmora video editor, check and download it to edit your YouTube today.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

You love gaming, you have a lot of know-how to pass on, and you have a magnetic personality: you are ready to become a great YouTube gaming commentator. All you need is gaming gear. We have already listed some of the best YouTube video shooting equipment lists for starting recording videos, here we will run through some of the best YouTube equipment for gaming channels, sorted into categories for game recording, audio, and video (facecam).

YouTube Equipment You Should Have for Gaming Channels [Gaming Gears]

1. Game Recording [Capture Card & Game Recording Software]

Game recording software, or hardware, is what you will use to capture your in-game footage. The worst thing you can do is try to point a camera at the screen of your computer or television; recording your screen directly is a must. What kind of game capture gear you need will depend on what kind of game you are playing.

For recording games on your computer screen, you may only need software, and there are a few quality game recording software out there for free. One popular option among YouTube gamers is called OBS , or ‘Open Broadcaster Software’. OBS is free to download from Obsproject.com. The thing that makes it great for gamers is it can be used for live streaming to YouTube, or other sharing sites like Twitch.tv (which has a focus on gaming videos).

For those who want to record the gameplay with ease and edit the recorded gameplay footage with the same tool, we recommend you to try Filmora , which is a 2-in-1 gameplay recording software and video editor on both Windows and Mac.

The advantages of using Filmora to record YouTube Gameplay video:

• Record 4K gameplay and high-space game
• Record gameplay and webcam at the same time
• Mark the important moment with the Marker feature when playing the game
• Basic video editing tools provide trimming, cutting, and merging features as well as annotation effects

If you are going to be making videos more related to consol games then you may need to invest in a Capture device. One of the best is the Elgato Game Capture HD60 featured above. It captures video directly onto either your Mac or PC, while a lot of the other top capture devices only work with a PC. It can record in 1080p with 60fps, and you can even live stream. The Elgato HD60 is compatible with PS4, Xbox One, Xbox 360, and the Wii U.

2. Audio Recording Devices

Your audio recording is extremely important. The thing that will set you apart from other people posting gaming commentary is your personality, and that will only come across if your videos have clear audio. It does not do you much good to be hilarious in a fuzzy commentary track.

A lot of YouTube gamers, especially gamers who are just starting to make videos, go with the Zalman ZM-Mic1 which can be used in combination with headphones. The Zalman might pick up background sounds, like mouse clicks, which is not ideal. However, it will give you significantly better audio than recording directly from your computer, and at under $10 it will not be a purchase you regret. The Zalman is a great starter-mic, especially if you download the free audio editing program Audacity and use it to clean up the little imperfections in your recording. Audacity can be downloaded at Audacityteam.org.

If you are looking for more control over your recording then you should consider the Blue Yeti Mic, which is featured above. This standalone mic is also used by a lot of vloggers and YouTube gamers. It has volume control and even a mute button. It plugs right into the USB drive of your computer using a ten-foot cable, which means you can take it pretty far from your computer. The Blue Yeti USB mic costs about $130.

Check our best list of audio recording devices: Best Microphones for YouTubers

3. Video Recording Devices

If you are going to add a facecam into your videos then it should be high quality, but it does not need to be a top-of-the-line 4K recording. Rather than buying a $1000 DSLR for reaction shots, you should go with a reliable webcam. Before you make a decision about what kind of webcam to get consider how often you will be using your facecam. Not all gaming videos need one. If you play a lot of survival horror games then your reactions will be a key element in your videos, but if you are not playing games that will cause you to have amusing reactions then a facecam will not really add anything to a viewer’s experience.

You may also like: how to use DSLR as a webcam

If your facecam is going to be an important element in your channel then you should expect to spend around $100 on your webcam. The above image is the Logitech C920, which is one of the best at this price point. It performs well in low light, has a good auto-focus feature, and the quality of its video recordings is quite high.

If you are only going to use a facecam occasionally then consider the Genius WideCam F100, which can be found online for around $30. Its 1080p HD recordings are not as smooth as they should be, but it performs very well at 720p and that is all you should need.

Check more options for the Best webcams for YouTuber

Conclusion

Once you have these gaming recording devices, you can now go to record a gameplay and upload it to YouTube. Before you move on, do check these 10 tips for shooting professional YouTube videos . In case you need to trim and edit the recorded gameplay video and present the most exciting moments, you can use some of the best video editing software for YouTube . Here, we recommend you try the Filmora video editor to achieve your goal.

Why choose Filmora to edit recorded YouTube gameplay videos?

• Intuitive interface for saving time
• Trim Video and Audio Quickly
• Record commentary and voiceover with ease or add royalty-free music sound from the Music Library
• 300+ stylish video effects built-in and more in Filmora Effect Store
• Upload to YouTube directly

In case you didn’t know Filmora before, here is a video tutorial for beginners about Filmora video editor, check and download it to edit your YouTube today.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

You love gaming, you have a lot of know-how to pass on, and you have a magnetic personality: you are ready to become a great YouTube gaming commentator. All you need is gaming gear. We have already listed some of the best YouTube video shooting equipment lists for starting recording videos, here we will run through some of the best YouTube equipment for gaming channels, sorted into categories for game recording, audio, and video (facecam).

YouTube Equipment You Should Have for Gaming Channels [Gaming Gears]

1. Game Recording [Capture Card & Game Recording Software]

Game recording software, or hardware, is what you will use to capture your in-game footage. The worst thing you can do is try to point a camera at the screen of your computer or television; recording your screen directly is a must. What kind of game capture gear you need will depend on what kind of game you are playing.

For recording games on your computer screen, you may only need software, and there are a few quality game recording software out there for free. One popular option among YouTube gamers is called OBS , or ‘Open Broadcaster Software’. OBS is free to download from Obsproject.com. The thing that makes it great for gamers is it can be used for live streaming to YouTube, or other sharing sites like Twitch.tv (which has a focus on gaming videos).

For those who want to record the gameplay with ease and edit the recorded gameplay footage with the same tool, we recommend you to try Filmora , which is a 2-in-1 gameplay recording software and video editor on both Windows and Mac.

The advantages of using Filmora to record YouTube Gameplay video:

• Record 4K gameplay and high-space game
• Record gameplay and webcam at the same time
• Mark the important moment with the Marker feature when playing the game
• Basic video editing tools provide trimming, cutting, and merging features as well as annotation effects

If you are going to be making videos more related to consol games then you may need to invest in a Capture device. One of the best is the Elgato Game Capture HD60 featured above. It captures video directly onto either your Mac or PC, while a lot of the other top capture devices only work with a PC. It can record in 1080p with 60fps, and you can even live stream. The Elgato HD60 is compatible with PS4, Xbox One, Xbox 360, and the Wii U.

2. Audio Recording Devices

Your audio recording is extremely important. The thing that will set you apart from other people posting gaming commentary is your personality, and that will only come across if your videos have clear audio. It does not do you much good to be hilarious in a fuzzy commentary track.

A lot of YouTube gamers, especially gamers who are just starting to make videos, go with the Zalman ZM-Mic1 which can be used in combination with headphones. The Zalman might pick up background sounds, like mouse clicks, which is not ideal. However, it will give you significantly better audio than recording directly from your computer, and at under $10 it will not be a purchase you regret. The Zalman is a great starter-mic, especially if you download the free audio editing program Audacity and use it to clean up the little imperfections in your recording. Audacity can be downloaded at Audacityteam.org.

If you are looking for more control over your recording then you should consider the Blue Yeti Mic, which is featured above. This standalone mic is also used by a lot of vloggers and YouTube gamers. It has volume control and even a mute button. It plugs right into the USB drive of your computer using a ten-foot cable, which means you can take it pretty far from your computer. The Blue Yeti USB mic costs about $130.

Check our best list of audio recording devices: Best Microphones for YouTubers

3. Video Recording Devices

If you are going to add a facecam into your videos then it should be high quality, but it does not need to be a top-of-the-line 4K recording. Rather than buying a $1000 DSLR for reaction shots, you should go with a reliable webcam. Before you make a decision about what kind of webcam to get consider how often you will be using your facecam. Not all gaming videos need one. If you play a lot of survival horror games then your reactions will be a key element in your videos, but if you are not playing games that will cause you to have amusing reactions then a facecam will not really add anything to a viewer’s experience.

You may also like: how to use DSLR as a webcam

If your facecam is going to be an important element in your channel then you should expect to spend around $100 on your webcam. The above image is the Logitech C920, which is one of the best at this price point. It performs well in low light, has a good auto-focus feature, and the quality of its video recordings is quite high.

If you are only going to use a facecam occasionally then consider the Genius WideCam F100, which can be found online for around $30. Its 1080p HD recordings are not as smooth as they should be, but it performs very well at 720p and that is all you should need.

Check more options for the Best webcams for YouTuber

Conclusion

Once you have these gaming recording devices, you can now go to record a gameplay and upload it to YouTube. Before you move on, do check these 10 tips for shooting professional YouTube videos . In case you need to trim and edit the recorded gameplay video and present the most exciting moments, you can use some of the best video editing software for YouTube . Here, we recommend you try the Filmora video editor to achieve your goal.

Why choose Filmora to edit recorded YouTube gameplay videos?

• Intuitive interface for saving time
• Trim Video and Audio Quickly
• Record commentary and voiceover with ease or add royalty-free music sound from the Music Library
• 300+ stylish video effects built-in and more in Filmora Effect Store
• Upload to YouTube directly

In case you didn’t know Filmora before, here is a video tutorial for beginners about Filmora video editor, check and download it to edit your YouTube today.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

You love gaming, you have a lot of know-how to pass on, and you have a magnetic personality: you are ready to become a great YouTube gaming commentator. All you need is gaming gear. We have already listed some of the best YouTube video shooting equipment lists for starting recording videos, here we will run through some of the best YouTube equipment for gaming channels, sorted into categories for game recording, audio, and video (facecam).

YouTube Equipment You Should Have for Gaming Channels [Gaming Gears]

1. Game Recording [Capture Card & Game Recording Software]

Game recording software, or hardware, is what you will use to capture your in-game footage. The worst thing you can do is try to point a camera at the screen of your computer or television; recording your screen directly is a must. What kind of game capture gear you need will depend on what kind of game you are playing.

For recording games on your computer screen, you may only need software, and there are a few quality game recording software out there for free. One popular option among YouTube gamers is called OBS , or ‘Open Broadcaster Software’. OBS is free to download from Obsproject.com. The thing that makes it great for gamers is it can be used for live streaming to YouTube, or other sharing sites like Twitch.tv (which has a focus on gaming videos).

For those who want to record the gameplay with ease and edit the recorded gameplay footage with the same tool, we recommend you to try Filmora , which is a 2-in-1 gameplay recording software and video editor on both Windows and Mac.

The advantages of using Filmora to record YouTube Gameplay video:

• Record 4K gameplay and high-space game
• Record gameplay and webcam at the same time
• Mark the important moment with the Marker feature when playing the game
• Basic video editing tools provide trimming, cutting, and merging features as well as annotation effects

If you are going to be making videos more related to consol games then you may need to invest in a Capture device. One of the best is the Elgato Game Capture HD60 featured above. It captures video directly onto either your Mac or PC, while a lot of the other top capture devices only work with a PC. It can record in 1080p with 60fps, and you can even live stream. The Elgato HD60 is compatible with PS4, Xbox One, Xbox 360, and the Wii U.

2. Audio Recording Devices

Your audio recording is extremely important. The thing that will set you apart from other people posting gaming commentary is your personality, and that will only come across if your videos have clear audio. It does not do you much good to be hilarious in a fuzzy commentary track.

A lot of YouTube gamers, especially gamers who are just starting to make videos, go with the Zalman ZM-Mic1 which can be used in combination with headphones. The Zalman might pick up background sounds, like mouse clicks, which is not ideal. However, it will give you significantly better audio than recording directly from your computer, and at under $10 it will not be a purchase you regret. The Zalman is a great starter-mic, especially if you download the free audio editing program Audacity and use it to clean up the little imperfections in your recording. Audacity can be downloaded at Audacityteam.org.

If you are looking for more control over your recording then you should consider the Blue Yeti Mic, which is featured above. This standalone mic is also used by a lot of vloggers and YouTube gamers. It has volume control and even a mute button. It plugs right into the USB drive of your computer using a ten-foot cable, which means you can take it pretty far from your computer. The Blue Yeti USB mic costs about $130.

Check our best list of audio recording devices: Best Microphones for YouTubers

3. Video Recording Devices

If you are going to add a facecam into your videos then it should be high quality, but it does not need to be a top-of-the-line 4K recording. Rather than buying a $1000 DSLR for reaction shots, you should go with a reliable webcam. Before you make a decision about what kind of webcam to get consider how often you will be using your facecam. Not all gaming videos need one. If you play a lot of survival horror games then your reactions will be a key element in your videos, but if you are not playing games that will cause you to have amusing reactions then a facecam will not really add anything to a viewer’s experience.

You may also like: how to use DSLR as a webcam

If your facecam is going to be an important element in your channel then you should expect to spend around $100 on your webcam. The above image is the Logitech C920, which is one of the best at this price point. It performs well in low light, has a good auto-focus feature, and the quality of its video recordings is quite high.

If you are only going to use a facecam occasionally then consider the Genius WideCam F100, which can be found online for around $30. Its 1080p HD recordings are not as smooth as they should be, but it performs very well at 720p and that is all you should need.

Check more options for the Best webcams for YouTuber

Conclusion

Once you have these gaming recording devices, you can now go to record a gameplay and upload it to YouTube. Before you move on, do check these 10 tips for shooting professional YouTube videos . In case you need to trim and edit the recorded gameplay video and present the most exciting moments, you can use some of the best video editing software for YouTube . Here, we recommend you try the Filmora video editor to achieve your goal.

Why choose Filmora to edit recorded YouTube gameplay videos?

• Intuitive interface for saving time
• Trim Video and Audio Quickly
• Record commentary and voiceover with ease or add royalty-free music sound from the Music Library
• 300+ stylish video effects built-in and more in Filmora Effect Store
• Upload to YouTube directly

In case you didn’t know Filmora before, here is a video tutorial for beginners about Filmora video editor, check and download it to edit your YouTube today.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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