Guide to Livecasting Google Meet on YouTube

Google Meet helps people to connect virtually with each other in a well-protected environment. If you have physical restrictions, Google Meet can provide an enhanced ecosystem to collaborate with your team members. With high video and audio quality, it can prevent you from any sort of disturbance. If you want to connect with a larger audience during your Google Meet sessions, you can go for live streaming.

This article will address how to conduct Google Meet live stream through the platform of YouTube. To learn more, continue reading this guide.

1. Available Google Workspace Edition
2. Approval of YouTube Channel for Live
3. Connect your YouTube Channel to Google Meet

• How to Live Stream from Google Meet to YouTube
• Bonus Tip: Easily Record your Google Meet Live Stream

Part 1: Three Things to Check Before Starting Your Live

Before increasing your audience from Google Meet live stream on YouTube, make sure to check the below prerequisites.

1. Available Google Workspace Edition

For Google Meet YouTube live, there are some requirements. The reason is that not every ordinary user of Google Meet can go for YouTube live streaming. To do so, you should buy any of the following pricing plans:

Google Workspace Pricing Plan	Price
Enterprise Starter	Approx. $10/User/Month
Enterprise Standard	Approx. $20/User/Month
Enterprise Plus	Approx. $30/User/Month
Education Plus	Approx. $5/Student/Month
Teaching and Learning Upgrade	Approx. $4/License/Month
Workspace Individual Subscriber	Approx. $9.9/Month
Google One Subscribers with 2 TB or More Storage Space	Approx. $10/Month

Note: To know the exact pricing plans of Google Workspace, you have to contact Google Support.

2. Approval of YouTube Channel for Live

To conduct live streaming, you must receive approval from the YouTube channel. For this, you must access your channel’s YouTube Studio to perform the account verification. Now to activate and enable live streaming on your YouTube account, check the following steps:

Step1 Open your YouTube account and click on the “Profile” icon given at the top-right corner. After opening the Profile menu, click on the “YouTube Studio” option.

Step2 A new window will be displayed on your screen. From the left panel, select “Content” among other options. Under the section called “Live,” locate the “Get Started” option. Afterward, tap on the “Request” option and perform the verification steps for enabling live streaming. After 24 hours, you would get approval for live streaming on YouTube. Hence, you would be able to live stream Google Meet meetings through your YouTube channel.

3. Connect your YouTube Channel to Google Meet

Once you get approval for live streaming, you can connect the YouTube channel to your Google Meet account. If the Host Management option is disabled, anyone within the Google Meet session can start live streaming. Conversely, only hosts or co-hosts can begin live streaming if this option is activated. Moreover, the individual who is starting the live stream from Google Meet will get connected to his YouTube channel.

Furthermore, you should use the same email address to enter the Google Meet that is connected to your YouTube account. By using the same email address, you can ensure smooth live streaming of Google Meet sessions to your YouTube channel. Also, you can only use laptops or desktops for initiating live streaming. The reason is that the Google Meet live stream on YouTube is not currently available on mobile devices.

Part 2: How to Live Stream from Google Meet to YouTube

Once you have fulfilled all the requirements, you can start a live stream from Google Meet to YouTube. Check the following steps to execute the process:

Step1 To allow Google Meet sessions to live stream on YouTube, the Google Workspace admin must adjust some settings. To begin, log in to the “Admin Console” on the Workspace administrator account. Now go to “Apps” and access the “Google Workspace” option.

Step2 Afterward, click “Google Meet” and tap on the “Stream” option. Once done, click on the “Pencil” icon to open the Settings menu. Now enable the options “Let People Steam Their Meetings” and “Let People Use YouTube to Stream Meetings.” Once done with the changes, click on the “Save” button.

Step3 Make sure that the Google account attached to your YouTube channel is capable of live streaming. Once done, go to your YouTube channel and tap on the “Create” button. Afterward, hit the “Live” button.

Step4 Now enter your Google Meet session and click on the “Activities” option. From the Activities menu, select “Live Streaming.” Now a small menu will open for live-streaming settings. You can create a new event and add an event title. Make sure to choose the privacy options and desired language. Afterward, click on the “Start Streaming” option.

Step5 A small pop-up will appear that will tell you to remind your participants about live streaming. After reminding, click on the “Start” button. You can see the red “Live” button that will indicate to you the ongoing live-streaming session. Once you have concluded the live streaming by clicking on the “Stop Streaming” button, you can check the video analytics by visiting your YouTube channel.

Bonus Tip: Easily Record your Google Meet Live Stream

Do you want to save your Google Meet live-stream session? The best tool through which you can save your essential live-streaming sessions is Wondershare Filmora Screen Recorder . By using this efficient screen recorder, you can access your saved live streaming session and revise the important points discussed in it.

The screen recorder of Filmora is capable of capturing webcam and screen recording simultaneously. You can select a customized recording area through this tool. For example, you can choose a full screen, a specific window, or a customized area. Furthermore, this screen recording tool can also capture your microphone and system’s sounds in high quality. At the same time, as a powerful video editor, you can edit your videos with various advanced features of Filmora to bring them to the next level. Click the video below to learn more about Filmora’s new features.

Steps to Record Live Streaming Using Filmora Screen Recorder

Are you ready to capture your live-streaming session on Google Meet? Here are the simple and accurate steps to begin the process:

Step1 Open the Screen Recorder

Download Wondershare Filmora and open its interface. Click the “Screen Recorder” option given on the main homepage. By doing so, a screen recorder window will open. Here, you can select screen recording modes such as full-screen, target window, or custom. Also, make sure to choose your system’s audio and microphone to proceed.

Step2 Adjust Settings and Start Recording

From Settings, you can also select the quality, frame rate, and color of mouse clicks. Once you have adjusted all the settings properly, hit the “REC” button.

Step3 End the Recording

After the countdown, the screen recording will begin. To stop the recording, you can press the F9 button from your keyboard. After the recording ends, the file will be dropped into the media library of Filmora.

Conclusion

Google Meet is a reliable environment to connect and collaborate with people. To increase your reach and target audience, you can conduct Google Meet live streaming on YouTube. This article has discussed a detailed way through which you can live stream your Google Meet session on your YouTube channel.

To save and access your live streaming sessions later, you can try the screen recorder of Wondershare Filmora . This screen recorder can capture screen and respective audio in high quality.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: Three Things to Check Before Starting Your Live

Before increasing your audience from Google Meet live stream on YouTube, make sure to check the below prerequisites.

1. Available Google Workspace Edition

For Google Meet YouTube live, there are some requirements. The reason is that not every ordinary user of Google Meet can go for YouTube live streaming. To do so, you should buy any of the following pricing plans:

Google Workspace Pricing Plan	Price
Enterprise Starter	Approx. $10/User/Month
Enterprise Standard	Approx. $20/User/Month
Enterprise Plus	Approx. $30/User/Month
Education Plus	Approx. $5/Student/Month
Teaching and Learning Upgrade	Approx. $4/License/Month
Workspace Individual Subscriber	Approx. $9.9/Month
Google One Subscribers with 2 TB or More Storage Space	Approx. $10/Month

Note: To know the exact pricing plans of Google Workspace, you have to contact Google Support.

2. Approval of YouTube Channel for Live

To conduct live streaming, you must receive approval from the YouTube channel. For this, you must access your channel’s YouTube Studio to perform the account verification. Now to activate and enable live streaming on your YouTube account, check the following steps:

Step1 Open your YouTube account and click on the “Profile” icon given at the top-right corner. After opening the Profile menu, click on the “YouTube Studio” option.

Step2 A new window will be displayed on your screen. From the left panel, select “Content” among other options. Under the section called “Live,” locate the “Get Started” option. Afterward, tap on the “Request” option and perform the verification steps for enabling live streaming. After 24 hours, you would get approval for live streaming on YouTube. Hence, you would be able to live stream Google Meet meetings through your YouTube channel.

3. Connect your YouTube Channel to Google Meet

Once you get approval for live streaming, you can connect the YouTube channel to your Google Meet account. If the Host Management option is disabled, anyone within the Google Meet session can start live streaming. Conversely, only hosts or co-hosts can begin live streaming if this option is activated. Moreover, the individual who is starting the live stream from Google Meet will get connected to his YouTube channel.

Furthermore, you should use the same email address to enter the Google Meet that is connected to your YouTube account. By using the same email address, you can ensure smooth live streaming of Google Meet sessions to your YouTube channel. Also, you can only use laptops or desktops for initiating live streaming. The reason is that the Google Meet live stream on YouTube is not currently available on mobile devices.

Part 2: How to Live Stream from Google Meet to YouTube

Once you have fulfilled all the requirements, you can start a live stream from Google Meet to YouTube. Check the following steps to execute the process:

Step1 To allow Google Meet sessions to live stream on YouTube, the Google Workspace admin must adjust some settings. To begin, log in to the “Admin Console” on the Workspace administrator account. Now go to “Apps” and access the “Google Workspace” option.

Step2 Afterward, click “Google Meet” and tap on the “Stream” option. Once done, click on the “Pencil” icon to open the Settings menu. Now enable the options “Let People Steam Their Meetings” and “Let People Use YouTube to Stream Meetings.” Once done with the changes, click on the “Save” button.

Step3 Make sure that the Google account attached to your YouTube channel is capable of live streaming. Once done, go to your YouTube channel and tap on the “Create” button. Afterward, hit the “Live” button.

Step4 Now enter your Google Meet session and click on the “Activities” option. From the Activities menu, select “Live Streaming.” Now a small menu will open for live-streaming settings. You can create a new event and add an event title. Make sure to choose the privacy options and desired language. Afterward, click on the “Start Streaming” option.

Step5 A small pop-up will appear that will tell you to remind your participants about live streaming. After reminding, click on the “Start” button. You can see the red “Live” button that will indicate to you the ongoing live-streaming session. Once you have concluded the live streaming by clicking on the “Stop Streaming” button, you can check the video analytics by visiting your YouTube channel.

Bonus Tip: Easily Record your Google Meet Live Stream

Do you want to save your Google Meet live-stream session? The best tool through which you can save your essential live-streaming sessions is Wondershare Filmora Screen Recorder . By using this efficient screen recorder, you can access your saved live streaming session and revise the important points discussed in it.

The screen recorder of Filmora is capable of capturing webcam and screen recording simultaneously. You can select a customized recording area through this tool. For example, you can choose a full screen, a specific window, or a customized area. Furthermore, this screen recording tool can also capture your microphone and system’s sounds in high quality. At the same time, as a powerful video editor, you can edit your videos with various advanced features of Filmora to bring them to the next level. Click the video below to learn more about Filmora’s new features.

Steps to Record Live Streaming Using Filmora Screen Recorder

Are you ready to capture your live-streaming session on Google Meet? Here are the simple and accurate steps to begin the process:

Step1 Open the Screen Recorder

Download Wondershare Filmora and open its interface. Click the “Screen Recorder” option given on the main homepage. By doing so, a screen recorder window will open. Here, you can select screen recording modes such as full-screen, target window, or custom. Also, make sure to choose your system’s audio and microphone to proceed.

Step2 Adjust Settings and Start Recording

From Settings, you can also select the quality, frame rate, and color of mouse clicks. Once you have adjusted all the settings properly, hit the “REC” button.

Step3 End the Recording

After the countdown, the screen recording will begin. To stop the recording, you can press the F9 button from your keyboard. After the recording ends, the file will be dropped into the media library of Filmora.

Conclusion

Google Meet is a reliable environment to connect and collaborate with people. To increase your reach and target audience, you can conduct Google Meet live streaming on YouTube. This article has discussed a detailed way through which you can live stream your Google Meet session on your YouTube channel.

To save and access your live streaming sessions later, you can try the screen recorder of Wondershare Filmora . This screen recorder can capture screen and respective audio in high quality.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Top 11 Strategies for Boosting Your YouTube Videos’ Visibility

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

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10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

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