Youtube Help

Part1: Intros

Elements of an Intro

Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.

When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.

Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.

Top Intro Sites

There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:

FlixPress.com

This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.

IntroMaker.net

This is another site with really professional looking intros for $5. They only have two free options, though.

Creating an Intro in Filmora

You can create a simple intro card in Filmora.

Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
Drag your clip or background into the video track of your timeline and trim it down to five seconds.
If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
Click on the editing icon with your logo selected and choose an animation.
Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
Export your video and save it for use in all of your other videos.

Part 2: End Cards

When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.

To keep viewers on your channel, you can create your End Card which recommends other content you have created.

Elements of an End Card

An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.

It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.

You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.

Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.

How To Make an End Card

Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
Drag your background into your timeline at the end of your video.
Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
Trim the clips in your picture in picture track down to the same length as your end card.
Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
Position your clips so they are spaced evenly by dragging them in the preview screen.
Mute your clips.
If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
Export your video from Filmora and upload it to YouTube.
Go to your Video Manager and select Annotations in the drop-down menu next to your video.
Go to your end card in the previewer, as that is where you want to add your annotations.
Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
Click Apply Changes.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

Part1: Intros

Elements of an Intro

Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.

Top Intro Sites

There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:

FlixPress.com

This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.

IntroMaker.net

This is another site with really professional looking intros for $5. They only have two free options, though.

Creating an Intro in Filmora

You can create a simple intro card in Filmora.

Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
Drag your clip or background into the video track of your timeline and trim it down to five seconds.
If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
Click on the editing icon with your logo selected and choose an animation.
Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
Export your video and save it for use in all of your other videos.

Part 2: End Cards

When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.

To keep viewers on your channel, you can create your End Card which recommends other content you have created.

Elements of an End Card

An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.

You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.

Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.

How To Make an End Card

Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
Drag your background into your timeline at the end of your video.
Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
Trim the clips in your picture in picture track down to the same length as your end card.
Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
Position your clips so they are spaced evenly by dragging them in the preview screen.
Mute your clips.
If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
Export your video from Filmora and upload it to YouTube.
Go to your Video Manager and select Annotations in the drop-down menu next to your video.
Go to your end card in the previewer, as that is where you want to add your annotations.
Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
Click Apply Changes.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

Part1: Intros

Elements of an Intro

Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.

Top Intro Sites

There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:

FlixPress.com

This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.

IntroMaker.net

This is another site with really professional looking intros for $5. They only have two free options, though.

Creating an Intro in Filmora

You can create a simple intro card in Filmora.

Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
Drag your clip or background into the video track of your timeline and trim it down to five seconds.
If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
Click on the editing icon with your logo selected and choose an animation.
Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
Export your video and save it for use in all of your other videos.

Part 2: End Cards

When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.

To keep viewers on your channel, you can create your End Card which recommends other content you have created.

Elements of an End Card

An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.

You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.

Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.

How To Make an End Card

Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
Drag your background into your timeline at the end of your video.
Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
Trim the clips in your picture in picture track down to the same length as your end card.
Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
Position your clips so they are spaced evenly by dragging them in the preview screen.
Mute your clips.
If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
Export your video from Filmora and upload it to YouTube.
Go to your Video Manager and select Annotations in the drop-down menu next to your video.
Go to your end card in the previewer, as that is where you want to add your annotations.
Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
Click Apply Changes.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

Click here for 4 ways to start growing your channel faster.

Part1: Intros

Elements of an Intro

Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.

Top Intro Sites

There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:

FlixPress.com

This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.

IntroMaker.net

This is another site with really professional looking intros for $5. They only have two free options, though.

Creating an Intro in Filmora

You can create a simple intro card in Filmora.

Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
Drag your clip or background into the video track of your timeline and trim it down to five seconds.
If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
Click on the editing icon with your logo selected and choose an animation.
Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
Export your video and save it for use in all of your other videos.

Part 2: End Cards

When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.

To keep viewers on your channel, you can create your End Card which recommends other content you have created.

Elements of an End Card

An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.

You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.

Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.

How To Make an End Card

Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
Drag your background into your timeline at the end of your video.
Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
Trim the clips in your picture in picture track down to the same length as your end card.
Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
Position your clips so they are spaced evenly by dragging them in the preview screen.
Mute your clips.
If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
Export your video from Filmora and upload it to YouTube.
Go to your Video Manager and select Annotations in the drop-down menu next to your video.
Go to your end card in the previewer, as that is where you want to add your annotations.
Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
Click Apply Changes.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

View Count Value: How Much Does 1 Million Matter?

How much does YouTube pay for 1 million views? As a YouTuber, you become a business, and it helps to know the YouTube views to money earned.

If you are trying to earn a living on YouTube, one of the most excellent marks of a successful creator is often earning 1 million views on the platform (click here for tips on how to do that ). It usually serves as a benchmark for a time at which a channel is relatively sustainable. However, rather than meaning a YouTuber has made it big financially, reaching 1 million views is more likely to say they can expect to start making real money.

When you hit 1 million views on any video on YouTube, you’ll have a nice paycheck. You’ll likely have to hit 1 million views on at least a few other videos before you could consider quitting your full-time job and doing YouTube as your primary source of income. This article will explore what 1 million views mean for your YouTube channel. We will look more into how revenue is calculated on YouTube and what you can expect to earn-out of a video with 1 million views.

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

How Revenue is Calculated

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

What is CPC?

Changes on YouTube and How You Can Earn More

Click here for 4 ways to start growing your channel faster.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

How Revenue is Calculated

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

What is CPC?

Changes on YouTube and How You Can Earn More

Click here for 4 ways to start growing your channel faster.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

How Revenue is Calculated

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

What is CPC?

Changes on YouTube and How You Can Earn More

Click here for 4 ways to start growing your channel faster.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!