Harnessing Google Trends for Video Concept Generation

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Key to Click-Through Success: Top Thumbnail Size Recommendations

Best YouTube Thumbnail Size You Should Know[The Ultimate Guide]

Richard Bennett

Mar 27, 2024• Proven solutions

Around 300 hours of video is uploaded to Youtube in every single minute. Then content creators need to be more innovative and creative than others in the market. A thumbnail is worth a thousand words that show its real meaning in the case where every month YouTube records a whopping 2 billion active users. To create an impressive and tempting thumbnail, you should set a perfect youtube thumbnail size first.

So you may be wondering what the best youtube thumbnail size is, and how to create a attractive thumbnail for your YouTube videos? Don’t worry I’ll explain everything here. You will learn:

• Part 1: The Ultimate Guide of YouTube Thumbnail Size
• Part 2: Upload and Change a Custom YouTube Thumbnail to Your Video
• Part 3: Q&A– About Creating YouTube Thumbnails

Part 1: The Ultimate Guide of Youtube Thumbnail Size

Every content creator needs to select the right youtube thumbnail size for any given video.

1. What’s the Best YouTube Thumbnail Size(Dimensions)?

According to the YouTube guidelines , the best-suited youtube thumbnail size is 1280x720 pixels with a minimum pixel width of 640 pixels. Also, the custom thumbnail image must be as large as possible as it will be utilized as a preview image in the embedded player.

2. What Are the Compatible Formats for YouTube Thumbnail Image?

The recommended thumbnail image formats are .JPG, .PNG, .GIF, .BMP

3. What’s the Maximum YouTube Thumbnail Size?

The maximum YouTube thumbnail size must be below 2MB. Keeping the limit in mind design your thumbnail image as high-resolution as possible. This will ensure your custom thumbnail doesn’t get rejected by YouTube.

4. What’s the Recommended Aspect Ratio of YouTube Thumbnail?

Usually, the 16:9 ratio is deemed an ideal choice for any YouTube video aiming high view volume. As it is most widely used in YouTube players and previews.

Part 2: Upload and Change a Custom YouTube Thumbnail

With a verified account, you can upload custom thumbnail on new videos as well as change the thumbnail of uploaded videos.

1. For New Video

YouTube makes it very simple and easy for any content creator to publish custom YouTube thumbnail on their video while uploading the video onto the platform. Here’s the method to do so:

• Upload your desired video to YouTube in the Upload section.

• When your upload to the YouTube is completed a section will appear at the down portion of the browser screen showing Video Thumbnails. Here YouTube automatically creates some thumbnail images from your uploaded video and shows them here. These are the screenshots from your video, and you can select any one of them to be your thumbnail.

• You will be able to see a button right next to the image – Custom thumbnail. Click on the button and you can upload a set of images of your choice as the thumbnail of your video.
• Once done you can see the custom image just uploaded as the thumbnail of your video.

• If you want to update the image or change it with another one you can just click on the same image in the video thumbnail section and swap it with any other image.

2. For Already Uploaded Video

To change the thumbnail on an already uploaded video you need to follow these steps:

• Sign in to YouTube Studio associated with your YouTube channel.
• From the menu go to Videos and then select the video you want to upload a custom thumbnail to via its title or thumbnail

• Now in the thumbnail section if you already haven’t uploaded a custom thumbnail, click Custom thumbnail.
• Select your intended thumbnail file and click Save.

Part 3: Q&A– About YouTube Thumbnail Images

You may want to know:

• Question 1: How do I make my youtube thumbnail less than 2mb?
• Question 2: How can I create an attractive youtube thumbnail?

1. How do I make my youtube thumbnail less than 2mb?

YouTube will not allow you to upload a custom thumbnail image if it is bigger than the 2MB limit. So, you need to make sure the file size is below the limit to be able to successfully upload a custom thumbnail. To reduce the image size you can follow the steps below:

• 1. Open Microsoft Paint and open the thumbnail image that is above 2MB size
• 2. Now go to the File menu and click Save as then select JPEG picture
• 3. Select the location you want the file to be saved to
• 4. The thumbnail picture will be reduced to Kilobytes only while maintaining the image quality

2. How can I create an attractive youtube thumbnail?

Utilizing online platforms and software tools to make your thumbnail image informative and attractive can potentially increase your views and traffic. You can use any advanced tools like Wondershare Filmora, Wondershare PixStudio, or Canva to create an aspiring and luring image that will get more views on YouTube just because of the thumbnail image. Here we will show you how to do it with Wondershare Filmora, Wondershare PixStudio and Canva:

1. Try Wondershare Filmora>>

Wondershare Filmora is an outstanding tool if you want to make a perfect thumbnail image. Consider and optimize your thumbnail for mobile devices to offer the best experience to your users on every possible device. Make it stand out as the thumbnail can be the very first thing that might attract a viewer.

Let’s see how you can create your thumbnail using Wondershare Filmora:

2. Try Wondershare PixStudio>>

Wondershare PixStudio provides you massive pre-designed templates which help you to create attractive YouTube Thumbnail. Let’s see the video below and see how you can design your YouTube Thumbnail easily.

3. Try Canva>>

With Canva you can make a distinct and stand-out YouTube thumbnail image. Canva hosts a number of readymade designs that you can use to design and customize it for your use.

Note:

To download the image without the watermark you’ll need to sign-up for a premium account on the Canva.

To sum up

YouTube thumbnail plays an important part for the audience’s first impression on your video. And it is of essential essence as it can attract more viewers to your content. So you should get the right youtube thumbnail size before you start customing your thumbnail. We’ve gone through all the detailed requirements of youtube thumbnail size and how to make the best thumbnail by using the best software solutions. Please leave your comments below if any suggestions. We’d love to hear them!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Around 300 hours of video is uploaded to Youtube in every single minute. Then content creators need to be more innovative and creative than others in the market. A thumbnail is worth a thousand words that show its real meaning in the case where every month YouTube records a whopping 2 billion active users. To create an impressive and tempting thumbnail, you should set a perfect youtube thumbnail size first.

So you may be wondering what the best youtube thumbnail size is, and how to create a attractive thumbnail for your YouTube videos? Don’t worry I’ll explain everything here. You will learn:

• Part 1: The Ultimate Guide of YouTube Thumbnail Size
• Part 2: Upload and Change a Custom YouTube Thumbnail to Your Video
• Part 3: Q&A– About Creating YouTube Thumbnails

Part 1: The Ultimate Guide of Youtube Thumbnail Size

Every content creator needs to select the right youtube thumbnail size for any given video.

1. What’s the Best YouTube Thumbnail Size(Dimensions)?

According to the YouTube guidelines , the best-suited youtube thumbnail size is 1280x720 pixels with a minimum pixel width of 640 pixels. Also, the custom thumbnail image must be as large as possible as it will be utilized as a preview image in the embedded player.

2. What Are the Compatible Formats for YouTube Thumbnail Image?

The recommended thumbnail image formats are .JPG, .PNG, .GIF, .BMP

3. What’s the Maximum YouTube Thumbnail Size?

The maximum YouTube thumbnail size must be below 2MB. Keeping the limit in mind design your thumbnail image as high-resolution as possible. This will ensure your custom thumbnail doesn’t get rejected by YouTube.

4. What’s the Recommended Aspect Ratio of YouTube Thumbnail?

Usually, the 16:9 ratio is deemed an ideal choice for any YouTube video aiming high view volume. As it is most widely used in YouTube players and previews.

Part 2: Upload and Change a Custom YouTube Thumbnail

With a verified account, you can upload custom thumbnail on new videos as well as change the thumbnail of uploaded videos.

1. For New Video

YouTube makes it very simple and easy for any content creator to publish custom YouTube thumbnail on their video while uploading the video onto the platform. Here’s the method to do so:

• Upload your desired video to YouTube in the Upload section.

• When your upload to the YouTube is completed a section will appear at the down portion of the browser screen showing Video Thumbnails. Here YouTube automatically creates some thumbnail images from your uploaded video and shows them here. These are the screenshots from your video, and you can select any one of them to be your thumbnail.

• You will be able to see a button right next to the image – Custom thumbnail. Click on the button and you can upload a set of images of your choice as the thumbnail of your video.
• Once done you can see the custom image just uploaded as the thumbnail of your video.

• If you want to update the image or change it with another one you can just click on the same image in the video thumbnail section and swap it with any other image.

2. For Already Uploaded Video

To change the thumbnail on an already uploaded video you need to follow these steps:

• Sign in to YouTube Studio associated with your YouTube channel.
• From the menu go to Videos and then select the video you want to upload a custom thumbnail to via its title or thumbnail

• Now in the thumbnail section if you already haven’t uploaded a custom thumbnail, click Custom thumbnail.
• Select your intended thumbnail file and click Save.

Part 3: Q&A– About YouTube Thumbnail Images

You may want to know:

• Question 1: How do I make my youtube thumbnail less than 2mb?
• Question 2: How can I create an attractive youtube thumbnail?

1. How do I make my youtube thumbnail less than 2mb?

YouTube will not allow you to upload a custom thumbnail image if it is bigger than the 2MB limit. So, you need to make sure the file size is below the limit to be able to successfully upload a custom thumbnail. To reduce the image size you can follow the steps below:

• 1. Open Microsoft Paint and open the thumbnail image that is above 2MB size
• 2. Now go to the File menu and click Save as then select JPEG picture
• 3. Select the location you want the file to be saved to
• 4. The thumbnail picture will be reduced to Kilobytes only while maintaining the image quality

2. How can I create an attractive youtube thumbnail?

Utilizing online platforms and software tools to make your thumbnail image informative and attractive can potentially increase your views and traffic. You can use any advanced tools like Wondershare Filmora, Wondershare PixStudio, or Canva to create an aspiring and luring image that will get more views on YouTube just because of the thumbnail image. Here we will show you how to do it with Wondershare Filmora, Wondershare PixStudio and Canva:

1. Try Wondershare Filmora>>

Wondershare Filmora is an outstanding tool if you want to make a perfect thumbnail image. Consider and optimize your thumbnail for mobile devices to offer the best experience to your users on every possible device. Make it stand out as the thumbnail can be the very first thing that might attract a viewer.

Let’s see how you can create your thumbnail using Wondershare Filmora:

2. Try Wondershare PixStudio>>

Wondershare PixStudio provides you massive pre-designed templates which help you to create attractive YouTube Thumbnail. Let’s see the video below and see how you can design your YouTube Thumbnail easily.

3. Try Canva>>

With Canva you can make a distinct and stand-out YouTube thumbnail image. Canva hosts a number of readymade designs that you can use to design and customize it for your use.

Note:

To download the image without the watermark you’ll need to sign-up for a premium account on the Canva.

To sum up

YouTube thumbnail plays an important part for the audience’s first impression on your video. And it is of essential essence as it can attract more viewers to your content. So you should get the right youtube thumbnail size before you start customing your thumbnail. We’ve gone through all the detailed requirements of youtube thumbnail size and how to make the best thumbnail by using the best software solutions. Please leave your comments below if any suggestions. We’d love to hear them!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Around 300 hours of video is uploaded to Youtube in every single minute. Then content creators need to be more innovative and creative than others in the market. A thumbnail is worth a thousand words that show its real meaning in the case where every month YouTube records a whopping 2 billion active users. To create an impressive and tempting thumbnail, you should set a perfect youtube thumbnail size first.

So you may be wondering what the best youtube thumbnail size is, and how to create a attractive thumbnail for your YouTube videos? Don’t worry I’ll explain everything here. You will learn:

• Part 1: The Ultimate Guide of YouTube Thumbnail Size
• Part 2: Upload and Change a Custom YouTube Thumbnail to Your Video
• Part 3: Q&A– About Creating YouTube Thumbnails

Part 1: The Ultimate Guide of Youtube Thumbnail Size

Every content creator needs to select the right youtube thumbnail size for any given video.

1. What’s the Best YouTube Thumbnail Size(Dimensions)?

According to the YouTube guidelines , the best-suited youtube thumbnail size is 1280x720 pixels with a minimum pixel width of 640 pixels. Also, the custom thumbnail image must be as large as possible as it will be utilized as a preview image in the embedded player.

2. What Are the Compatible Formats for YouTube Thumbnail Image?

The recommended thumbnail image formats are .JPG, .PNG, .GIF, .BMP

3. What’s the Maximum YouTube Thumbnail Size?

The maximum YouTube thumbnail size must be below 2MB. Keeping the limit in mind design your thumbnail image as high-resolution as possible. This will ensure your custom thumbnail doesn’t get rejected by YouTube.

4. What’s the Recommended Aspect Ratio of YouTube Thumbnail?

Usually, the 16:9 ratio is deemed an ideal choice for any YouTube video aiming high view volume. As it is most widely used in YouTube players and previews.

Part 2: Upload and Change a Custom YouTube Thumbnail

With a verified account, you can upload custom thumbnail on new videos as well as change the thumbnail of uploaded videos.

1. For New Video

YouTube makes it very simple and easy for any content creator to publish custom YouTube thumbnail on their video while uploading the video onto the platform. Here’s the method to do so:

• Upload your desired video to YouTube in the Upload section.

• When your upload to the YouTube is completed a section will appear at the down portion of the browser screen showing Video Thumbnails. Here YouTube automatically creates some thumbnail images from your uploaded video and shows them here. These are the screenshots from your video, and you can select any one of them to be your thumbnail.

• You will be able to see a button right next to the image – Custom thumbnail. Click on the button and you can upload a set of images of your choice as the thumbnail of your video.
• Once done you can see the custom image just uploaded as the thumbnail of your video.

• If you want to update the image or change it with another one you can just click on the same image in the video thumbnail section and swap it with any other image.

2. For Already Uploaded Video

To change the thumbnail on an already uploaded video you need to follow these steps:

• Sign in to YouTube Studio associated with your YouTube channel.
• From the menu go to Videos and then select the video you want to upload a custom thumbnail to via its title or thumbnail

• Now in the thumbnail section if you already haven’t uploaded a custom thumbnail, click Custom thumbnail.
• Select your intended thumbnail file and click Save.

Part 3: Q&A– About YouTube Thumbnail Images

You may want to know:

• Question 1: How do I make my youtube thumbnail less than 2mb?
• Question 2: How can I create an attractive youtube thumbnail?

1. How do I make my youtube thumbnail less than 2mb?

YouTube will not allow you to upload a custom thumbnail image if it is bigger than the 2MB limit. So, you need to make sure the file size is below the limit to be able to successfully upload a custom thumbnail. To reduce the image size you can follow the steps below:

• 1. Open Microsoft Paint and open the thumbnail image that is above 2MB size
• 2. Now go to the File menu and click Save as then select JPEG picture
• 3. Select the location you want the file to be saved to
• 4. The thumbnail picture will be reduced to Kilobytes only while maintaining the image quality

2. How can I create an attractive youtube thumbnail?

Utilizing online platforms and software tools to make your thumbnail image informative and attractive can potentially increase your views and traffic. You can use any advanced tools like Wondershare Filmora, Wondershare PixStudio, or Canva to create an aspiring and luring image that will get more views on YouTube just because of the thumbnail image. Here we will show you how to do it with Wondershare Filmora, Wondershare PixStudio and Canva:

1. Try Wondershare Filmora>>

Wondershare Filmora is an outstanding tool if you want to make a perfect thumbnail image. Consider and optimize your thumbnail for mobile devices to offer the best experience to your users on every possible device. Make it stand out as the thumbnail can be the very first thing that might attract a viewer.

Let’s see how you can create your thumbnail using Wondershare Filmora:

2. Try Wondershare PixStudio>>

Wondershare PixStudio provides you massive pre-designed templates which help you to create attractive YouTube Thumbnail. Let’s see the video below and see how you can design your YouTube Thumbnail easily.

3. Try Canva>>

With Canva you can make a distinct and stand-out YouTube thumbnail image. Canva hosts a number of readymade designs that you can use to design and customize it for your use.

Note:

To download the image without the watermark you’ll need to sign-up for a premium account on the Canva.

To sum up

YouTube thumbnail plays an important part for the audience’s first impression on your video. And it is of essential essence as it can attract more viewers to your content. So you should get the right youtube thumbnail size before you start customing your thumbnail. We’ve gone through all the detailed requirements of youtube thumbnail size and how to make the best thumbnail by using the best software solutions. Please leave your comments below if any suggestions. We’d love to hear them!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Around 300 hours of video is uploaded to Youtube in every single minute. Then content creators need to be more innovative and creative than others in the market. A thumbnail is worth a thousand words that show its real meaning in the case where every month YouTube records a whopping 2 billion active users. To create an impressive and tempting thumbnail, you should set a perfect youtube thumbnail size first.

So you may be wondering what the best youtube thumbnail size is, and how to create a attractive thumbnail for your YouTube videos? Don’t worry I’ll explain everything here. You will learn:

• Part 1: The Ultimate Guide of YouTube Thumbnail Size
• Part 2: Upload and Change a Custom YouTube Thumbnail to Your Video
• Part 3: Q&A– About Creating YouTube Thumbnails

Part 1: The Ultimate Guide of Youtube Thumbnail Size

Every content creator needs to select the right youtube thumbnail size for any given video.

1. What’s the Best YouTube Thumbnail Size(Dimensions)?

According to the YouTube guidelines , the best-suited youtube thumbnail size is 1280x720 pixels with a minimum pixel width of 640 pixels. Also, the custom thumbnail image must be as large as possible as it will be utilized as a preview image in the embedded player.

2. What Are the Compatible Formats for YouTube Thumbnail Image?

The recommended thumbnail image formats are .JPG, .PNG, .GIF, .BMP

3. What’s the Maximum YouTube Thumbnail Size?

The maximum YouTube thumbnail size must be below 2MB. Keeping the limit in mind design your thumbnail image as high-resolution as possible. This will ensure your custom thumbnail doesn’t get rejected by YouTube.

4. What’s the Recommended Aspect Ratio of YouTube Thumbnail?

Usually, the 16:9 ratio is deemed an ideal choice for any YouTube video aiming high view volume. As it is most widely used in YouTube players and previews.

Part 2: Upload and Change a Custom YouTube Thumbnail

With a verified account, you can upload custom thumbnail on new videos as well as change the thumbnail of uploaded videos.

1. For New Video

YouTube makes it very simple and easy for any content creator to publish custom YouTube thumbnail on their video while uploading the video onto the platform. Here’s the method to do so:

• Upload your desired video to YouTube in the Upload section.

• When your upload to the YouTube is completed a section will appear at the down portion of the browser screen showing Video Thumbnails. Here YouTube automatically creates some thumbnail images from your uploaded video and shows them here. These are the screenshots from your video, and you can select any one of them to be your thumbnail.

• You will be able to see a button right next to the image – Custom thumbnail. Click on the button and you can upload a set of images of your choice as the thumbnail of your video.
• Once done you can see the custom image just uploaded as the thumbnail of your video.

• If you want to update the image or change it with another one you can just click on the same image in the video thumbnail section and swap it with any other image.

2. For Already Uploaded Video

To change the thumbnail on an already uploaded video you need to follow these steps:

• Sign in to YouTube Studio associated with your YouTube channel.
• From the menu go to Videos and then select the video you want to upload a custom thumbnail to via its title or thumbnail

• Now in the thumbnail section if you already haven’t uploaded a custom thumbnail, click Custom thumbnail.
• Select your intended thumbnail file and click Save.

Part 3: Q&A– About YouTube Thumbnail Images

You may want to know:

• Question 1: How do I make my youtube thumbnail less than 2mb?
• Question 2: How can I create an attractive youtube thumbnail?

1. How do I make my youtube thumbnail less than 2mb?

YouTube will not allow you to upload a custom thumbnail image if it is bigger than the 2MB limit. So, you need to make sure the file size is below the limit to be able to successfully upload a custom thumbnail. To reduce the image size you can follow the steps below:

• 1. Open Microsoft Paint and open the thumbnail image that is above 2MB size
• 2. Now go to the File menu and click Save as then select JPEG picture
• 3. Select the location you want the file to be saved to
• 4. The thumbnail picture will be reduced to Kilobytes only while maintaining the image quality

2. How can I create an attractive youtube thumbnail?

Utilizing online platforms and software tools to make your thumbnail image informative and attractive can potentially increase your views and traffic. You can use any advanced tools like Wondershare Filmora, Wondershare PixStudio, or Canva to create an aspiring and luring image that will get more views on YouTube just because of the thumbnail image. Here we will show you how to do it with Wondershare Filmora, Wondershare PixStudio and Canva:

1. Try Wondershare Filmora>>

Wondershare Filmora is an outstanding tool if you want to make a perfect thumbnail image. Consider and optimize your thumbnail for mobile devices to offer the best experience to your users on every possible device. Make it stand out as the thumbnail can be the very first thing that might attract a viewer.

Let’s see how you can create your thumbnail using Wondershare Filmora:

2. Try Wondershare PixStudio>>

Wondershare PixStudio provides you massive pre-designed templates which help you to create attractive YouTube Thumbnail. Let’s see the video below and see how you can design your YouTube Thumbnail easily.

3. Try Canva>>

With Canva you can make a distinct and stand-out YouTube thumbnail image. Canva hosts a number of readymade designs that you can use to design and customize it for your use.

Note:

To download the image without the watermark you’ll need to sign-up for a premium account on the Canva.

To sum up

YouTube thumbnail plays an important part for the audience’s first impression on your video. And it is of essential essence as it can attract more viewers to your content. So you should get the right youtube thumbnail size before you start customing your thumbnail. We’ve gone through all the detailed requirements of youtube thumbnail size and how to make the best thumbnail by using the best software solutions. Please leave your comments below if any suggestions. We’d love to hear them!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett