IMovie Hacks for Unique and Memorable YouTube Openers

How to Make a Cool YouTube Video Intro in iMovie (Step-by-Step)

Shanoon Cox

Mar 27, 2024• Proven solutions

A YouTube video intro is a short clip shown at the beginning of your YouTube video, which introduces the main topic and the vlog poster.

YouTube intro videos have the necessary info about the name and logo of the channel. Your YouTube video intro is one of the best chances to make a great first impression on your viewers within a few short minutes of your video.

It is important to have the right intro maker to create impressive video intros. So, in this article, we will introduce how to make a cool and free YouTube Intro with Apple iMovie and with an iMovie Alternative in an easier way.

• Part 1: An Easier Way to Make YouTube Video Intro with iMovie Alternative
• Part 2: How to Make YouTube Video Intro in iMovie (step-by-step)

Part 1: How to Make a Video Intro Using an iMovie Alternative - Wondershare Filmora

While iMovie is a dynamic tool to make a high-impact intro, you can actually find it a little complicated to follow through with all the options and buttons on the interface to complete the process.

Filmora on the other hand simplifies the process and giving even beginners and amateurs a chance to make great intro videos. It is available for both Mac users and Windows users.

Let’s watch the tutorial about how to make your YouTube intro first.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

If the tutorial above is not enough for you, you can refer to the steps (for Mac) below to make your YouTube intro now.

Related:

• Get Best iMovie Alternatives for Mac
• Best iMovie Alternatives for Windows

How to Make a YouTube Intro Video Step-by-step?

Step 1. Simply drag and drop your intro clip to the media library.

Step 2. Add your video to the timeline and go to the Effects tab to apply a great effect (such as the Filter 007 series) to your intro clip.

Step 3. Then switch to the Titles tab, and you will see a great variety of text templates. You can choose and drag the text template you want and apply it to your intro clip.

Step 4. Double-click the text box in the timeline, select Advanced, and input the text you want. Then you can switch to the Animation tab to get more than 50 kinds of text animations, and finally, you can apply the animation you like to your text and make your video more vivid.

If you have any questions about the steps above, you can read more detailed information on Filmora Editing Tips . And you can also watch the video below and download the Filmora trial version to start your editing.

Part 2: How to Make Video Intro in iMovie?

An important aspect of intro making is that it usually contains tile cards and opening credit info within the shot. The key is to find a YouTube intro maker that works best with the text and video edit both.

iMovie is a great program for editing simple yet high-impact on professional video intros. You can use the simple process outlined below to create your YouTube intro with iMovie.

Step 1. Open the interface and click on the menu displaying “File and Open project” to choose the video you want to attach the intro to.

Step 2. Click on the Titles tab on the right side of the interface and check for the black review box to appear.

Step 3. The customization bar for the effects you can place on your video will appear just under the black preview box. Experiment with the effects to get the perfect combination for your video.

Step 4. Type in the correct words in the text box below the effects bar. Different effects allow different space for phrases, so experiment with both effects and text until you get it right.

Step 5. You can also edit the font color, speed of transitions, and background.

Step 6. Finally, drag the intro onto the clip viewer and the iMovie interface will automatically turn it into a video clip to be inserted at certain places on the main video timeline.

You may also like: How to Add Video Effects in iMovie

You can click on help to get directions if you are stuck at any part of the process. Do not over-apply multiple effects and keep the colors bright but subtle. Check the tutorial below about how to make a good YouTube intro with iMovie.

If you want to learn more iMovie editing tips, please check Top 10 iMovie Tips You Should Know .

Related: Add Transitions between Video Clips in iMovie

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

A YouTube video intro is a short clip shown at the beginning of your YouTube video, which introduces the main topic and the vlog poster.

YouTube intro videos have the necessary info about the name and logo of the channel. Your YouTube video intro is one of the best chances to make a great first impression on your viewers within a few short minutes of your video.

It is important to have the right intro maker to create impressive video intros. So, in this article, we will introduce how to make a cool and free YouTube Intro with Apple iMovie and with an iMovie Alternative in an easier way.

• Part 1: An Easier Way to Make YouTube Video Intro with iMovie Alternative
• Part 2: How to Make YouTube Video Intro in iMovie (step-by-step)

Part 1: How to Make a Video Intro Using an iMovie Alternative - Wondershare Filmora

While iMovie is a dynamic tool to make a high-impact intro, you can actually find it a little complicated to follow through with all the options and buttons on the interface to complete the process.

Filmora on the other hand simplifies the process and giving even beginners and amateurs a chance to make great intro videos. It is available for both Mac users and Windows users.

Let’s watch the tutorial about how to make your YouTube intro first.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

If the tutorial above is not enough for you, you can refer to the steps (for Mac) below to make your YouTube intro now.

Related:

• Get Best iMovie Alternatives for Mac
• Best iMovie Alternatives for Windows

How to Make a YouTube Intro Video Step-by-step?

Step 1. Simply drag and drop your intro clip to the media library.

Step 2. Add your video to the timeline and go to the Effects tab to apply a great effect (such as the Filter 007 series) to your intro clip.

Step 3. Then switch to the Titles tab, and you will see a great variety of text templates. You can choose and drag the text template you want and apply it to your intro clip.

Step 4. Double-click the text box in the timeline, select Advanced, and input the text you want. Then you can switch to the Animation tab to get more than 50 kinds of text animations, and finally, you can apply the animation you like to your text and make your video more vivid.

If you have any questions about the steps above, you can read more detailed information on Filmora Editing Tips . And you can also watch the video below and download the Filmora trial version to start your editing.

Part 2: How to Make Video Intro in iMovie?

An important aspect of intro making is that it usually contains tile cards and opening credit info within the shot. The key is to find a YouTube intro maker that works best with the text and video edit both.

iMovie is a great program for editing simple yet high-impact on professional video intros. You can use the simple process outlined below to create your YouTube intro with iMovie.

Step 1. Open the interface and click on the menu displaying “File and Open project” to choose the video you want to attach the intro to.

Step 2. Click on the Titles tab on the right side of the interface and check for the black review box to appear.

Step 3. The customization bar for the effects you can place on your video will appear just under the black preview box. Experiment with the effects to get the perfect combination for your video.

Step 4. Type in the correct words in the text box below the effects bar. Different effects allow different space for phrases, so experiment with both effects and text until you get it right.

Step 5. You can also edit the font color, speed of transitions, and background.

Step 6. Finally, drag the intro onto the clip viewer and the iMovie interface will automatically turn it into a video clip to be inserted at certain places on the main video timeline.

You may also like: How to Add Video Effects in iMovie

You can click on help to get directions if you are stuck at any part of the process. Do not over-apply multiple effects and keep the colors bright but subtle. Check the tutorial below about how to make a good YouTube intro with iMovie.

If you want to learn more iMovie editing tips, please check Top 10 iMovie Tips You Should Know .

Related: Add Transitions between Video Clips in iMovie

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

A YouTube video intro is a short clip shown at the beginning of your YouTube video, which introduces the main topic and the vlog poster.

YouTube intro videos have the necessary info about the name and logo of the channel. Your YouTube video intro is one of the best chances to make a great first impression on your viewers within a few short minutes of your video.

It is important to have the right intro maker to create impressive video intros. So, in this article, we will introduce how to make a cool and free YouTube Intro with Apple iMovie and with an iMovie Alternative in an easier way.

• Part 1: An Easier Way to Make YouTube Video Intro with iMovie Alternative
• Part 2: How to Make YouTube Video Intro in iMovie (step-by-step)

Part 1: How to Make a Video Intro Using an iMovie Alternative - Wondershare Filmora

While iMovie is a dynamic tool to make a high-impact intro, you can actually find it a little complicated to follow through with all the options and buttons on the interface to complete the process.

Filmora on the other hand simplifies the process and giving even beginners and amateurs a chance to make great intro videos. It is available for both Mac users and Windows users.

Let’s watch the tutorial about how to make your YouTube intro first.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

If the tutorial above is not enough for you, you can refer to the steps (for Mac) below to make your YouTube intro now.

Related:

• Get Best iMovie Alternatives for Mac
• Best iMovie Alternatives for Windows

How to Make a YouTube Intro Video Step-by-step?

Step 1. Simply drag and drop your intro clip to the media library.

Step 2. Add your video to the timeline and go to the Effects tab to apply a great effect (such as the Filter 007 series) to your intro clip.

Step 3. Then switch to the Titles tab, and you will see a great variety of text templates. You can choose and drag the text template you want and apply it to your intro clip.

Step 4. Double-click the text box in the timeline, select Advanced, and input the text you want. Then you can switch to the Animation tab to get more than 50 kinds of text animations, and finally, you can apply the animation you like to your text and make your video more vivid.

If you have any questions about the steps above, you can read more detailed information on Filmora Editing Tips . And you can also watch the video below and download the Filmora trial version to start your editing.

Part 2: How to Make Video Intro in iMovie?

An important aspect of intro making is that it usually contains tile cards and opening credit info within the shot. The key is to find a YouTube intro maker that works best with the text and video edit both.

iMovie is a great program for editing simple yet high-impact on professional video intros. You can use the simple process outlined below to create your YouTube intro with iMovie.

Step 1. Open the interface and click on the menu displaying “File and Open project” to choose the video you want to attach the intro to.

Step 2. Click on the Titles tab on the right side of the interface and check for the black review box to appear.

Step 3. The customization bar for the effects you can place on your video will appear just under the black preview box. Experiment with the effects to get the perfect combination for your video.

Step 4. Type in the correct words in the text box below the effects bar. Different effects allow different space for phrases, so experiment with both effects and text until you get it right.

Step 5. You can also edit the font color, speed of transitions, and background.

Step 6. Finally, drag the intro onto the clip viewer and the iMovie interface will automatically turn it into a video clip to be inserted at certain places on the main video timeline.

You may also like: How to Add Video Effects in iMovie

You can click on help to get directions if you are stuck at any part of the process. Do not over-apply multiple effects and keep the colors bright but subtle. Check the tutorial below about how to make a good YouTube intro with iMovie.

If you want to learn more iMovie editing tips, please check Top 10 iMovie Tips You Should Know .

Related: Add Transitions between Video Clips in iMovie

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

A YouTube video intro is a short clip shown at the beginning of your YouTube video, which introduces the main topic and the vlog poster.

YouTube intro videos have the necessary info about the name and logo of the channel. Your YouTube video intro is one of the best chances to make a great first impression on your viewers within a few short minutes of your video.

It is important to have the right intro maker to create impressive video intros. So, in this article, we will introduce how to make a cool and free YouTube Intro with Apple iMovie and with an iMovie Alternative in an easier way.

• Part 1: An Easier Way to Make YouTube Video Intro with iMovie Alternative
• Part 2: How to Make YouTube Video Intro in iMovie (step-by-step)

Part 1: How to Make a Video Intro Using an iMovie Alternative - Wondershare Filmora

While iMovie is a dynamic tool to make a high-impact intro, you can actually find it a little complicated to follow through with all the options and buttons on the interface to complete the process.

Filmora on the other hand simplifies the process and giving even beginners and amateurs a chance to make great intro videos. It is available for both Mac users and Windows users.

Let’s watch the tutorial about how to make your YouTube intro first.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

If the tutorial above is not enough for you, you can refer to the steps (for Mac) below to make your YouTube intro now.

Related:

• Get Best iMovie Alternatives for Mac
• Best iMovie Alternatives for Windows

How to Make a YouTube Intro Video Step-by-step?

Step 1. Simply drag and drop your intro clip to the media library.

Step 2. Add your video to the timeline and go to the Effects tab to apply a great effect (such as the Filter 007 series) to your intro clip.

Step 3. Then switch to the Titles tab, and you will see a great variety of text templates. You can choose and drag the text template you want and apply it to your intro clip.

Step 4. Double-click the text box in the timeline, select Advanced, and input the text you want. Then you can switch to the Animation tab to get more than 50 kinds of text animations, and finally, you can apply the animation you like to your text and make your video more vivid.

If you have any questions about the steps above, you can read more detailed information on Filmora Editing Tips . And you can also watch the video below and download the Filmora trial version to start your editing.

Part 2: How to Make Video Intro in iMovie?

An important aspect of intro making is that it usually contains tile cards and opening credit info within the shot. The key is to find a YouTube intro maker that works best with the text and video edit both.

iMovie is a great program for editing simple yet high-impact on professional video intros. You can use the simple process outlined below to create your YouTube intro with iMovie.

Step 1. Open the interface and click on the menu displaying “File and Open project” to choose the video you want to attach the intro to.

Step 2. Click on the Titles tab on the right side of the interface and check for the black review box to appear.

Step 3. The customization bar for the effects you can place on your video will appear just under the black preview box. Experiment with the effects to get the perfect combination for your video.

Step 4. Type in the correct words in the text box below the effects bar. Different effects allow different space for phrases, so experiment with both effects and text until you get it right.

Step 5. You can also edit the font color, speed of transitions, and background.

Step 6. Finally, drag the intro onto the clip viewer and the iMovie interface will automatically turn it into a video clip to be inserted at certain places on the main video timeline.

You may also like: How to Add Video Effects in iMovie

You can click on help to get directions if you are stuck at any part of the process. Do not over-apply multiple effects and keep the colors bright but subtle. Check the tutorial below about how to make a good YouTube intro with iMovie.

If you want to learn more iMovie editing tips, please check Top 10 iMovie Tips You Should Know .

Related: Add Transitions between Video Clips in iMovie

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Unraveling the Mysteries of Digital Content Optimization on YouTube

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor for YouTube Video

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

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With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

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