[Infographic] Social Video Marketing Tips for Small Business

[Infographic] Social Video Marketing Tips for Small Business

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Elevate Your Soundbites: Insights for YouTube Short Tunes

Create High Quality YouTube Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

The entertainment industry is continually taking the world by storm. Lots of improvements are on the rise, especially online. Several apps are now at your fingertip, and you can access lots of videos and music right from your mobile phone. The social media platform has made it easy for millions of users to access information from other creators and editors. From Facebook, Instagram, WhatsApp, and the new kid in the block YouTube Shorts. And being that YouTube streaming service already harbors many users, Shorts has just come at the right time, with ready users at hand. Additionally, YouTube shorts music will spice up your listening experience like never before.

In this article

01 What are YouTube Shorts?

02 Which role does music play in YouTube Shorts?

03 YouTube Shorts Music - Things You Need to Know

What are YouTube Shorts?

YouTube Shorts is an app feature in YouTube that was introduced in 2020. It has so far rolled out in more than 100 countries. It enables both artists and creators to compose short videos to express any feeling. It could be for entertainment or educational purposes. However, the videos are short, not exceeding 60 seconds, with a default length of 15 seconds. You also have the option to record your videos with music to add value to your video.

YouTube Shorts has two main features; a platform to watch short videos and a tool you can use to compose your own short-form videos. To watch the clip, just go to the “Homepage” and find several thumbnails for popular Shorts. Then click on a video and land on the vertical video player to watch the video. Likewise, you can use the thumbs up or down to like or dislike the video. Additionally, you can pause the video and post a comment or share the Shorts with other fans.

Click here

Which role does music play in YouTube Shorts?

Music is always soothing to the soul. And using YouTube shorts music is a quick way to boost your video performance. Check below the importance of using music in your Shorts.

- Generates important emotions

Music creates a good mood, giving your audience a positive feeling towards your YouTube Shorts. Any sound will touch the listener, making the videos more interesting and beautiful.

- Music is memorable

If you use a particular tune, then there is a way your listeners will think directly of you when they hear the tune. It gives more value to the Shorts. Choosing the right music for your Shorts video is also important .

- Music represents who you are

You may put across your message via Shorts but adding some music will help the viewer directly imagine your identity.

- For effective message

Music can stimulate actions, causing immediate attraction to the listener. Use YouTube Shorts music to emphasize the overall story.

YouTube Shorts Music - Things You Need to Know

1. How to add music to your YouTube Shorts video?

As a creator, it is ideal to know how to add music to your YouTube Shorts video. Follow these steps to add music using the YouTube Shorts creator tool camera.

Step 1. First, select the Shorts video that you want to add music to.

Step 2. Then click on the “YouTube Shorts creator camera” tool.

Step 3. You’ll then be directed to your camera where you’ll find the “Add Music” option.

Step 4. Then find a “Library of songs” from popular artists that you can use. Select the song you wish to use.

Step 5. Finally, tap the “Use This Sound” option found at the bottom of the screen. Then just cue up what part of the song to use on your Shorts and go-ahead to record and upload the video.

2. The sources of music for YouTube Shorts?

You can use any music clip as long as it is not a copyrighted piece of music. Bellow are common sources where to find background music for YouTube Shorts video.

YouTube Audio Library: This is the first place to source YouTube Shorts music. YouTube is free and contains tons of free songs. You can sort your selection by duration, genre, instrument, mood, etc. To access music, go to the “Creator Studio” > “Create” > “Audio Library” and select which music to use.

Free Music Archive: This is another free site where you can discover an array of curated background music for any type of content. You’ll get more than 1,500 tracks at the tap of a button.

SoundCloud: SoundCloud streaming music service lets you use its “Creative Commons” music as long as you follow the guidelines that are laid down by the artist.

Converted music from your computer: You can also download and convert available songs from Spotify, Amazon Music, Tidal, among other streaming services. Just get a music converter tool that will remove encryption from the tracks to make it free for use forever.

3. How to extend music on YouTube Shorts?

Even though the typical duration for YouTube Shorts music is 15 seconds, you can make them longer up to 60 seconds. Just record multiple clips at 15 seconds intervals that add up to 60 seconds.

4. Can I use my own audio in YouTube Shorts?

Yes, you can use your audio in YouTube Shorts. Several converter apps are available for downloading and converting music to playable formats. Filmora is one available tool that will provide free music and let you edit your videos with minimal effort. More so, you can import and export your music in any format to make stunning YouTube Shorts videos.

Key Features of Filmora

• Edit and export your videos at a high resolution of up to 4K
• Use it to add animated messages from the titles and text library
• Easily adjust the audio of each music track on your timeline
• Add any mood with its royalty-free songs and sound effects to YouTube Shorts videos

How to add a music track to your video with Filmora

1. First, open up Filmora and go to “Project Settings” and select the “Change project aspect ratio” option.

2. From the aspect ratio, select “9:16” portrait.

3. Then set the resolution according to your preference.

4. Next, select the “Frame rate” according to your existing video that you wish to convert into Shorts. Hit the “OK” button to save the settings.

5. Drag and drop your footage onto the timeline. Ensure you keep the project settings.

6. You can add text or music to your footage. To add music, first, download music from YouTube or other sources into your computer.

7. Then click on the “Audio” option from the “Menu” bar and choose music that’s already available on your PC.

8. Next, import the music to the video. Just click on the “File” > “Import File” > “Import Video Files” option.

9. Click on the “+” icon to add the music to your video.

10. You’ll then have the song onto your project.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

5. Do artists earn royalties from Shorts?

Yes. Artists do receive some revenue from their music if creators use their songs in YouTube Short videos. Royalties come from ad revenue but it will depend on the type of ad on the video. So, more popular videos get higher rates than non-popular ones.

6. What to post on YouTube Shorts?

You can post several videos to YouTube Shorts which include:

• Tutorials: teach your viewers via YouTube Shorts.
• Confessional videos: This is when you speak to your viewers about what you are passionate about.
• Entertainment videos: You can also entertain your viewers with funny videos.

7. Can I promote my music on YouTube Shorts?

YouTube Shorts is a perfect platform to promote your music if you are an artist. You can either hire an influencer or do it yourself as an artist. These tips will help you to successfully promote your brand.

Be precise: Condense all the important details in your video and ensure the background music aligns with the theme.

Think widely: Check at what others are adding to their Shorts. You can include memes and other entertaining clips.

Post videos more often: Since YouTube Shorts are short videos that can’t accommodate so much information, try to post your videos more often so that your viewers follow up closely on what you are putting across.

Use catchy music: It doesn’t mean that the latest singles are more catchy or viral. Songs from a few years ago can also be equally catchy.

8. How are YouTube Shorts different from other short-form videos?

YouTube streaming service is already a popular platform that provides tones of music and video clips. Encompassing Shorts just pushed it at the forefront. The userbase is readily available and any Shorts you post will be widely viewed in over 100 countries. More so, you can extract music from the platform for use on your Shorts videos.

Conclusion

You can make a great milestone with YouTube Shorts music than if you didn’t use any. Music makes your videos catchy and interesting to viewers. Several platforms are available for sourcing music to use on your Shorts. More so, you can use the recommended app, Filmora, to add free music to your videos.

Try It Free Try It Free

The entertainment industry is continually taking the world by storm. Lots of improvements are on the rise, especially online. Several apps are now at your fingertip, and you can access lots of videos and music right from your mobile phone. The social media platform has made it easy for millions of users to access information from other creators and editors. From Facebook, Instagram, WhatsApp, and the new kid in the block YouTube Shorts. And being that YouTube streaming service already harbors many users, Shorts has just come at the right time, with ready users at hand. Additionally, YouTube shorts music will spice up your listening experience like never before.

In this article

01 What are YouTube Shorts?

02 Which role does music play in YouTube Shorts?

03 YouTube Shorts Music - Things You Need to Know

What are YouTube Shorts?

YouTube Shorts is an app feature in YouTube that was introduced in 2020. It has so far rolled out in more than 100 countries. It enables both artists and creators to compose short videos to express any feeling. It could be for entertainment or educational purposes. However, the videos are short, not exceeding 60 seconds, with a default length of 15 seconds. You also have the option to record your videos with music to add value to your video.

YouTube Shorts has two main features; a platform to watch short videos and a tool you can use to compose your own short-form videos. To watch the clip, just go to the “Homepage” and find several thumbnails for popular Shorts. Then click on a video and land on the vertical video player to watch the video. Likewise, you can use the thumbs up or down to like or dislike the video. Additionally, you can pause the video and post a comment or share the Shorts with other fans.

Which role does music play in YouTube Shorts?

Music is always soothing to the soul. And using YouTube shorts music is a quick way to boost your video performance. Check below the importance of using music in your Shorts.

- Generates important emotions

Music creates a good mood, giving your audience a positive feeling towards your YouTube Shorts. Any sound will touch the listener, making the videos more interesting and beautiful.

- Music is memorable

If you use a particular tune, then there is a way your listeners will think directly of you when they hear the tune. It gives more value to the Shorts. Choosing the right music for your Shorts video is also important .

- Music represents who you are

You may put across your message via Shorts but adding some music will help the viewer directly imagine your identity.

- For effective message

Music can stimulate actions, causing immediate attraction to the listener. Use YouTube Shorts music to emphasize the overall story.

YouTube Shorts Music - Things You Need to Know

1. How to add music to your YouTube Shorts video?

As a creator, it is ideal to know how to add music to your YouTube Shorts video. Follow these steps to add music using the YouTube Shorts creator tool camera.

Step 1. First, select the Shorts video that you want to add music to.

Step 2. Then click on the “YouTube Shorts creator camera” tool.

Step 3. You’ll then be directed to your camera where you’ll find the “Add Music” option.

Step 4. Then find a “Library of songs” from popular artists that you can use. Select the song you wish to use.

Step 5. Finally, tap the “Use This Sound” option found at the bottom of the screen. Then just cue up what part of the song to use on your Shorts and go-ahead to record and upload the video.

2. The sources of music for YouTube Shorts?

You can use any music clip as long as it is not a copyrighted piece of music. Bellow are common sources where to find background music for YouTube Shorts video.

YouTube Audio Library: This is the first place to source YouTube Shorts music. YouTube is free and contains tons of free songs. You can sort your selection by duration, genre, instrument, mood, etc. To access music, go to the “Creator Studio” > “Create” > “Audio Library” and select which music to use.

Free Music Archive: This is another free site where you can discover an array of curated background music for any type of content. You’ll get more than 1,500 tracks at the tap of a button.

SoundCloud: SoundCloud streaming music service lets you use its “Creative Commons” music as long as you follow the guidelines that are laid down by the artist.

Converted music from your computer: You can also download and convert available songs from Spotify, Amazon Music, Tidal, among other streaming services. Just get a music converter tool that will remove encryption from the tracks to make it free for use forever.

3. How to extend music on YouTube Shorts?

Even though the typical duration for YouTube Shorts music is 15 seconds, you can make them longer up to 60 seconds. Just record multiple clips at 15 seconds intervals that add up to 60 seconds.

4. Can I use my own audio in YouTube Shorts?

Yes, you can use your audio in YouTube Shorts. Several converter apps are available for downloading and converting music to playable formats. Filmora is one available tool that will provide free music and let you edit your videos with minimal effort. More so, you can import and export your music in any format to make stunning YouTube Shorts videos.

Key Features of Filmora

• Edit and export your videos at a high resolution of up to 4K
• Use it to add animated messages from the titles and text library
• Easily adjust the audio of each music track on your timeline
• Add any mood with its royalty-free songs and sound effects to YouTube Shorts videos

How to add a music track to your video with Filmora

1. First, open up Filmora and go to “Project Settings” and select the “Change project aspect ratio” option.

2. From the aspect ratio, select “9:16” portrait.

3. Then set the resolution according to your preference.

4. Next, select the “Frame rate” according to your existing video that you wish to convert into Shorts. Hit the “OK” button to save the settings.

5. Drag and drop your footage onto the timeline. Ensure you keep the project settings.

6. You can add text or music to your footage. To add music, first, download music from YouTube or other sources into your computer.

7. Then click on the “Audio” option from the “Menu” bar and choose music that’s already available on your PC.

8. Next, import the music to the video. Just click on the “File” > “Import File” > “Import Video Files” option.

9. Click on the “+” icon to add the music to your video.

10. You’ll then have the song onto your project.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

5. Do artists earn royalties from Shorts?

Yes. Artists do receive some revenue from their music if creators use their songs in YouTube Short videos. Royalties come from ad revenue but it will depend on the type of ad on the video. So, more popular videos get higher rates than non-popular ones.

6. What to post on YouTube Shorts?

You can post several videos to YouTube Shorts which include:

• Tutorials: teach your viewers via YouTube Shorts.
• Confessional videos: This is when you speak to your viewers about what you are passionate about.
• Entertainment videos: You can also entertain your viewers with funny videos.

7. Can I promote my music on YouTube Shorts?

YouTube Shorts is a perfect platform to promote your music if you are an artist. You can either hire an influencer or do it yourself as an artist. These tips will help you to successfully promote your brand.

Be precise: Condense all the important details in your video and ensure the background music aligns with the theme.

Think widely: Check at what others are adding to their Shorts. You can include memes and other entertaining clips.

Post videos more often: Since YouTube Shorts are short videos that can’t accommodate so much information, try to post your videos more often so that your viewers follow up closely on what you are putting across.

Use catchy music: It doesn’t mean that the latest singles are more catchy or viral. Songs from a few years ago can also be equally catchy.

8. How are YouTube Shorts different from other short-form videos?

YouTube streaming service is already a popular platform that provides tones of music and video clips. Encompassing Shorts just pushed it at the forefront. The userbase is readily available and any Shorts you post will be widely viewed in over 100 countries. More so, you can extract music from the platform for use on your Shorts videos.

Conclusion

You can make a great milestone with YouTube Shorts music than if you didn’t use any. Music makes your videos catchy and interesting to viewers. Several platforms are available for sourcing music to use on your Shorts. More so, you can use the recommended app, Filmora, to add free music to your videos.

Try It Free Try It Free

The entertainment industry is continually taking the world by storm. Lots of improvements are on the rise, especially online. Several apps are now at your fingertip, and you can access lots of videos and music right from your mobile phone. The social media platform has made it easy for millions of users to access information from other creators and editors. From Facebook, Instagram, WhatsApp, and the new kid in the block YouTube Shorts. And being that YouTube streaming service already harbors many users, Shorts has just come at the right time, with ready users at hand. Additionally, YouTube shorts music will spice up your listening experience like never before.

In this article

01 What are YouTube Shorts?

02 Which role does music play in YouTube Shorts?

03 YouTube Shorts Music - Things You Need to Know

What are YouTube Shorts?

YouTube Shorts is an app feature in YouTube that was introduced in 2020. It has so far rolled out in more than 100 countries. It enables both artists and creators to compose short videos to express any feeling. It could be for entertainment or educational purposes. However, the videos are short, not exceeding 60 seconds, with a default length of 15 seconds. You also have the option to record your videos with music to add value to your video.

YouTube Shorts has two main features; a platform to watch short videos and a tool you can use to compose your own short-form videos. To watch the clip, just go to the “Homepage” and find several thumbnails for popular Shorts. Then click on a video and land on the vertical video player to watch the video. Likewise, you can use the thumbs up or down to like or dislike the video. Additionally, you can pause the video and post a comment or share the Shorts with other fans.

Which role does music play in YouTube Shorts?

Music is always soothing to the soul. And using YouTube shorts music is a quick way to boost your video performance. Check below the importance of using music in your Shorts.

- Generates important emotions

Music creates a good mood, giving your audience a positive feeling towards your YouTube Shorts. Any sound will touch the listener, making the videos more interesting and beautiful.

- Music is memorable

If you use a particular tune, then there is a way your listeners will think directly of you when they hear the tune. It gives more value to the Shorts. Choosing the right music for your Shorts video is also important .

- Music represents who you are

You may put across your message via Shorts but adding some music will help the viewer directly imagine your identity.

- For effective message

Music can stimulate actions, causing immediate attraction to the listener. Use YouTube Shorts music to emphasize the overall story.

YouTube Shorts Music - Things You Need to Know

1. How to add music to your YouTube Shorts video?

As a creator, it is ideal to know how to add music to your YouTube Shorts video. Follow these steps to add music using the YouTube Shorts creator tool camera.

Step 1. First, select the Shorts video that you want to add music to.

Step 2. Then click on the “YouTube Shorts creator camera” tool.

Step 3. You’ll then be directed to your camera where you’ll find the “Add Music” option.

Step 4. Then find a “Library of songs” from popular artists that you can use. Select the song you wish to use.

Step 5. Finally, tap the “Use This Sound” option found at the bottom of the screen. Then just cue up what part of the song to use on your Shorts and go-ahead to record and upload the video.

2. The sources of music for YouTube Shorts?

You can use any music clip as long as it is not a copyrighted piece of music. Bellow are common sources where to find background music for YouTube Shorts video.

YouTube Audio Library: This is the first place to source YouTube Shorts music. YouTube is free and contains tons of free songs. You can sort your selection by duration, genre, instrument, mood, etc. To access music, go to the “Creator Studio” > “Create” > “Audio Library” and select which music to use.

Free Music Archive: This is another free site where you can discover an array of curated background music for any type of content. You’ll get more than 1,500 tracks at the tap of a button.

SoundCloud: SoundCloud streaming music service lets you use its “Creative Commons” music as long as you follow the guidelines that are laid down by the artist.

Converted music from your computer: You can also download and convert available songs from Spotify, Amazon Music, Tidal, among other streaming services. Just get a music converter tool that will remove encryption from the tracks to make it free for use forever.

3. How to extend music on YouTube Shorts?

Even though the typical duration for YouTube Shorts music is 15 seconds, you can make them longer up to 60 seconds. Just record multiple clips at 15 seconds intervals that add up to 60 seconds.

4. Can I use my own audio in YouTube Shorts?

Yes, you can use your audio in YouTube Shorts. Several converter apps are available for downloading and converting music to playable formats. Filmora is one available tool that will provide free music and let you edit your videos with minimal effort. More so, you can import and export your music in any format to make stunning YouTube Shorts videos.

Key Features of Filmora

• Edit and export your videos at a high resolution of up to 4K
• Use it to add animated messages from the titles and text library
• Easily adjust the audio of each music track on your timeline
• Add any mood with its royalty-free songs and sound effects to YouTube Shorts videos

How to add a music track to your video with Filmora

1. First, open up Filmora and go to “Project Settings” and select the “Change project aspect ratio” option.

2. From the aspect ratio, select “9:16” portrait.

3. Then set the resolution according to your preference.

4. Next, select the “Frame rate” according to your existing video that you wish to convert into Shorts. Hit the “OK” button to save the settings.

5. Drag and drop your footage onto the timeline. Ensure you keep the project settings.

6. You can add text or music to your footage. To add music, first, download music from YouTube or other sources into your computer.

7. Then click on the “Audio” option from the “Menu” bar and choose music that’s already available on your PC.

8. Next, import the music to the video. Just click on the “File” > “Import File” > “Import Video Files” option.

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9. Click on the “+” icon to add the music to your video.

10. You’ll then have the song onto your project.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

5. Do artists earn royalties from Shorts?

Yes. Artists do receive some revenue from their music if creators use their songs in YouTube Short videos. Royalties come from ad revenue but it will depend on the type of ad on the video. So, more popular videos get higher rates than non-popular ones.

6. What to post on YouTube Shorts?

You can post several videos to YouTube Shorts which include:

• Tutorials: teach your viewers via YouTube Shorts.
• Confessional videos: This is when you speak to your viewers about what you are passionate about.
• Entertainment videos: You can also entertain your viewers with funny videos.

7. Can I promote my music on YouTube Shorts?

YouTube Shorts is a perfect platform to promote your music if you are an artist. You can either hire an influencer or do it yourself as an artist. These tips will help you to successfully promote your brand.

Be precise: Condense all the important details in your video and ensure the background music aligns with the theme.

Think widely: Check at what others are adding to their Shorts. You can include memes and other entertaining clips.

Post videos more often: Since YouTube Shorts are short videos that can’t accommodate so much information, try to post your videos more often so that your viewers follow up closely on what you are putting across.

Use catchy music: It doesn’t mean that the latest singles are more catchy or viral. Songs from a few years ago can also be equally catchy.

8. How are YouTube Shorts different from other short-form videos?

YouTube streaming service is already a popular platform that provides tones of music and video clips. Encompassing Shorts just pushed it at the forefront. The userbase is readily available and any Shorts you post will be widely viewed in over 100 countries. More so, you can extract music from the platform for use on your Shorts videos.

Conclusion

You can make a great milestone with YouTube Shorts music than if you didn’t use any. Music makes your videos catchy and interesting to viewers. Several platforms are available for sourcing music to use on your Shorts. More so, you can use the recommended app, Filmora, to add free music to your videos.

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The entertainment industry is continually taking the world by storm. Lots of improvements are on the rise, especially online. Several apps are now at your fingertip, and you can access lots of videos and music right from your mobile phone. The social media platform has made it easy for millions of users to access information from other creators and editors. From Facebook, Instagram, WhatsApp, and the new kid in the block YouTube Shorts. And being that YouTube streaming service already harbors many users, Shorts has just come at the right time, with ready users at hand. Additionally, YouTube shorts music will spice up your listening experience like never before.

In this article

01 What are YouTube Shorts?

02 Which role does music play in YouTube Shorts?

03 YouTube Shorts Music - Things You Need to Know

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What are YouTube Shorts?

YouTube Shorts is an app feature in YouTube that was introduced in 2020. It has so far rolled out in more than 100 countries. It enables both artists and creators to compose short videos to express any feeling. It could be for entertainment or educational purposes. However, the videos are short, not exceeding 60 seconds, with a default length of 15 seconds. You also have the option to record your videos with music to add value to your video.

YouTube Shorts has two main features; a platform to watch short videos and a tool you can use to compose your own short-form videos. To watch the clip, just go to the “Homepage” and find several thumbnails for popular Shorts. Then click on a video and land on the vertical video player to watch the video. Likewise, you can use the thumbs up or down to like or dislike the video. Additionally, you can pause the video and post a comment or share the Shorts with other fans.

Which role does music play in YouTube Shorts?

Music is always soothing to the soul. And using YouTube shorts music is a quick way to boost your video performance. Check below the importance of using music in your Shorts.

- Generates important emotions

Music creates a good mood, giving your audience a positive feeling towards your YouTube Shorts. Any sound will touch the listener, making the videos more interesting and beautiful.

- Music is memorable

If you use a particular tune, then there is a way your listeners will think directly of you when they hear the tune. It gives more value to the Shorts. Choosing the right music for your Shorts video is also important .

- Music represents who you are

You may put across your message via Shorts but adding some music will help the viewer directly imagine your identity.

- For effective message

Music can stimulate actions, causing immediate attraction to the listener. Use YouTube Shorts music to emphasize the overall story.

YouTube Shorts Music - Things You Need to Know

1. How to add music to your YouTube Shorts video?

As a creator, it is ideal to know how to add music to your YouTube Shorts video. Follow these steps to add music using the YouTube Shorts creator tool camera.

Step 1. First, select the Shorts video that you want to add music to.

Step 2. Then click on the “YouTube Shorts creator camera” tool.

Step 3. You’ll then be directed to your camera where you’ll find the “Add Music” option.

Step 4. Then find a “Library of songs” from popular artists that you can use. Select the song you wish to use.

Step 5. Finally, tap the “Use This Sound” option found at the bottom of the screen. Then just cue up what part of the song to use on your Shorts and go-ahead to record and upload the video.

2. The sources of music for YouTube Shorts?

You can use any music clip as long as it is not a copyrighted piece of music. Bellow are common sources where to find background music for YouTube Shorts video.

YouTube Audio Library: This is the first place to source YouTube Shorts music. YouTube is free and contains tons of free songs. You can sort your selection by duration, genre, instrument, mood, etc. To access music, go to the “Creator Studio” > “Create” > “Audio Library” and select which music to use.

Free Music Archive: This is another free site where you can discover an array of curated background music for any type of content. You’ll get more than 1,500 tracks at the tap of a button.

SoundCloud: SoundCloud streaming music service lets you use its “Creative Commons” music as long as you follow the guidelines that are laid down by the artist.

Converted music from your computer: You can also download and convert available songs from Spotify, Amazon Music, Tidal, among other streaming services. Just get a music converter tool that will remove encryption from the tracks to make it free for use forever.

3. How to extend music on YouTube Shorts?

Even though the typical duration for YouTube Shorts music is 15 seconds, you can make them longer up to 60 seconds. Just record multiple clips at 15 seconds intervals that add up to 60 seconds.

4. Can I use my own audio in YouTube Shorts?

Yes, you can use your audio in YouTube Shorts. Several converter apps are available for downloading and converting music to playable formats. Filmora is one available tool that will provide free music and let you edit your videos with minimal effort. More so, you can import and export your music in any format to make stunning YouTube Shorts videos.

Key Features of Filmora

• Edit and export your videos at a high resolution of up to 4K
• Use it to add animated messages from the titles and text library
• Easily adjust the audio of each music track on your timeline
• Add any mood with its royalty-free songs and sound effects to YouTube Shorts videos

How to add a music track to your video with Filmora

1. First, open up Filmora and go to “Project Settings” and select the “Change project aspect ratio” option.

2. From the aspect ratio, select “9:16” portrait.

3. Then set the resolution according to your preference.

4. Next, select the “Frame rate” according to your existing video that you wish to convert into Shorts. Hit the “OK” button to save the settings.

5. Drag and drop your footage onto the timeline. Ensure you keep the project settings.

6. You can add text or music to your footage. To add music, first, download music from YouTube or other sources into your computer.

7. Then click on the “Audio” option from the “Menu” bar and choose music that’s already available on your PC.

8. Next, import the music to the video. Just click on the “File” > “Import File” > “Import Video Files” option.

9. Click on the “+” icon to add the music to your video.

10. You’ll then have the song onto your project.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

5. Do artists earn royalties from Shorts?

Yes. Artists do receive some revenue from their music if creators use their songs in YouTube Short videos. Royalties come from ad revenue but it will depend on the type of ad on the video. So, more popular videos get higher rates than non-popular ones.

6. What to post on YouTube Shorts?

You can post several videos to YouTube Shorts which include:

• Tutorials: teach your viewers via YouTube Shorts.
• Confessional videos: This is when you speak to your viewers about what you are passionate about.
• Entertainment videos: You can also entertain your viewers with funny videos.

7. Can I promote my music on YouTube Shorts?

YouTube Shorts is a perfect platform to promote your music if you are an artist. You can either hire an influencer or do it yourself as an artist. These tips will help you to successfully promote your brand.

Be precise: Condense all the important details in your video and ensure the background music aligns with the theme.

Think widely: Check at what others are adding to their Shorts. You can include memes and other entertaining clips.

Post videos more often: Since YouTube Shorts are short videos that can’t accommodate so much information, try to post your videos more often so that your viewers follow up closely on what you are putting across.

Use catchy music: It doesn’t mean that the latest singles are more catchy or viral. Songs from a few years ago can also be equally catchy.

8. How are YouTube Shorts different from other short-form videos?

YouTube streaming service is already a popular platform that provides tones of music and video clips. Encompassing Shorts just pushed it at the forefront. The userbase is readily available and any Shorts you post will be widely viewed in over 100 countries. More so, you can extract music from the platform for use on your Shorts videos.

Conclusion

You can make a great milestone with YouTube Shorts music than if you didn’t use any. Music makes your videos catchy and interesting to viewers. Several platforms are available for sourcing music to use on your Shorts. More so, you can use the recommended app, Filmora, to add free music to your videos.

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