Innovators Uniting Video, Sound & Imagery

People capture loads of photos of the places they visit and the events they attend for social media and future memories. If you check the online trend, users are shifting from static photos to short videos for a better visual experience. That is why you can consider creating videos out of the photos you have captured and adding suitable music in the background to make your memories visually pleasing.

All you need is a video maker with music and pictures. There is no dearth of video makers, but not all live up to the expectation. There are online video markers as well as video maker software applications available. In this article, we have picked the best video maker with photos and music and illustrated how to make a video with music and photos. We have also listed the popular video makers for your consideration.

Part 1. Best Video maker with music and pictures

We recommend Wondershare Filmora as the best video maker with photos and music. Filmora is considered one of the best video makers and editors in the world. Filmora allows you to import photos of different file formats so that you can make slideshow-like video. There are loads of transitions as well as effects available that you can place in between the photos so that the transition becomes eye-pleasing.

Similarly, you can import any audio or music file. Besides, there are stock music files available that you can apply to your slideshow video. You can even add colourful titles and graphical elements to enhance the video content. Here are the steps on how to make a video with your photos and music.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 1: Install Filmora and Start Your Project

Download and install Wondershare Filmora as per your operating system. Filmora is available for Windows and Mac. Launch Filmora and click on New Project. Drag and drop your photos on Project Media folder.

Step 2: Import Photos and Arrange Them in Order

Drag and drop the photos on the timeline as per your sequence you want in your slideshow video. You can change the order of the photos as well as stretch durations of photos in the video from the timeline. You have to arrange the photos side by side without any gap so that there is no black screen in between the transition.

Step 3: Add Transition Effects

After arranging the photos side by side, you have to apply transition effects so that the change from one photo to another is eye-soothing. There are loads of transitions available and you can get them from Transition option located at the top bar.

Go through the different categories of transitions. Drag and drop the transition you want on to the photo after which you want the transition effect to play. Do the same for all photos except the last one. You can apply different transitions effects for different photos as per your preference.

Step 4: Add Background Music

Now it is time to add a background music to the entire video. You can drag and drop any music file from your hard drive to Filmora Project Media. Thereafter, you can drag and drop the audio file on the audio timeline below the photo timeline. You can also add audio effects from the top bar if required.

Step 5: Export Your Video

Once you are done adding photos, transitions, and music, you should play the video on Filmora and make adjustments wherever required. Thereafter, click on Export button and save the video file on your hard drive in your desired file format.

Part 2. Popular video makers with photos and music

Here is the list of the popular premium and free video maker with music and pictures that you can consider for making slideshow videos.

1. Invideo

Invideo is a popular online video maker with music and pictures along with 5000 customizable templates. These templates help users to transform photos into videos with background music in a few minutes. Besides, the platform offers a wide range of stock media files. You can create videos in more than 70 languages, and the editor is user-friendly for users of all ages.

All you need to do is select a template and customize it if required. Thereafter, you need to import the photos, add text effects, and finally add music. There are options for trimming, cropping, and adding stickers, texts and transitions. The free version lets you export 60 videos per month but with a watermark. Here are the top features of Invideo.

• 5000+ customizable templates for all video types.
• 9+ million stocks videos, photos, and audio files.
• Add transitions, stickers, animations, and texts to videos.
• Trim and crop videos and audio files.
• Add voiceover as well as fade-in and fade-out effects.
• Work in collaboration with team members.

2. Icecream slideshow maker

Icecream slideshow maker is a free video maker with music and pictures for Windows users only. The software is compatible with Windows 10, 8, 7 and XP. You can create a high-quality video from your photos with music instantly. There is no need for any prior experience to use the video maker. There are beautiful transitions available that will enhance the video quality and make your presentation stand out. The free version allows up to 10 slides per video and saving the video in Webm file format. You can upgrade to Pro version to get rid of the limitations.

You can change photo and transition duration as per requirements. The software supports various audio file formats that you can import for your video. You can also add animations to texts so that they can shine in your video. The software allows sharing the video directly to YouTube. Besides, you can save it on Google Drive and Dropbox. Here are all the features of Icecream slideshow maker that you should be aware of.

• Super intuitive user interface for all users.
• Add colourful text, transitions, and animations.
• Save and resume project work as per time availability.
• Pro version allows saving video in 4K resolution.
• Video output in MP4, AVI, MOV and WEBM formats.
• Suitable for low-end computers.

3. PhotoStage Slideshow

PhotoStage Slideshow by NCH Software is another video maker software for Windows users. The software comes with an easy and automated wizard for users to transform photos with a video instantly. There is also an image editor available to adjust different parameters of your photos before making a video out of them.

Besides, there are various transitions available to apply and you can add captions and narration as per your requirements. In fact, along with photos, you can add video clips to create the ultimate video. Moreover, there are tools available to edit your audio and music file and add different effects. Here are the top features of PhotoStage Slideshow Software.

• Supports Full HD and 4K video resolution.
• Edit and fine-tune photos and add captions.
• Wide range of eye-catching and popular transitions.
• Edit audio and music file and add different effects.
• Save video file in MOV, MP4, GIF, AVI, 3GP and more.
• Directly share on YouTube, Vimeo, Flickr, HTML5.

4. Clideo video maker

Clideo Video Maker is a free online video maker with song. All you need to do is upload photos from your hard drive and choose a preset depending on the online platform where you want to upload the video. Thereafter, add audio and trim it as per video length. Then add smooth transitions and the video will be ready to export on your hard drive or cloud storage.

The online video maker supports different video and audio file format for importing and exporting. You can use the editor on any device starting from Windows and Mac to Android and iPhone. The user interface is very simple to use and it does not store video files for more than a day. Here are all the features of Clideo video maker.

• Upload photos from hard drive, and cloud storage.
• Presets for Instagram, Stories, YouTube, and Facebook videos.
• Add different photos, audio, and video clips to make videos.
• Zoom & crop option along with image duration elongation.
• Suitable for computer and mobile phone users.

5. Movavi Slideshow Maker

Movavi Slideshow Maker is available for both Windows and Mac users. The software comes with a wizard to allow users to create video from photos. However, advanced users can create video from photos manually as well. You get to add photos, audio files and video clips of different file formats. Most importantly, there are various templates available to create professional-quality videos.

There are loads of effects, filters, titles, and stickers available to apply on your video. The free version is limited to seven days usage. The output video will have watermark on it and you can purchase the premium version to avoid all limitations. Here are the top features of Movavi Slideshow Maker.

• Slideshow wizard for fast and easy video creation.
• Manual mode for advanced users to create customized video.
• Supports different types of media file formats.
• Different types of templates for instant video making.
• Wide ranges of transitions, filters, titles, and stickers.

Conclusion

If you are making a video from your photos, you can use an online video maker with photos and music free. If you are someone who wants to make professional-quality videos from photos, a premium video maker is best for you. If you are going to upload your slideshow videos on social media and video streaming platforms, we recommend Wondershare Filmora as the best video maker with music and pictures.

Try It Free

For macOS 10.12 or later

Step 1: Install Filmora and Start Your Project

Download and install Wondershare Filmora as per your operating system. Filmora is available for Windows and Mac. Launch Filmora and click on New Project. Drag and drop your photos on Project Media folder.

Step 2: Import Photos and Arrange Them in Order

Drag and drop the photos on the timeline as per your sequence you want in your slideshow video. You can change the order of the photos as well as stretch durations of photos in the video from the timeline. You have to arrange the photos side by side without any gap so that there is no black screen in between the transition.

Step 3: Add Transition Effects

After arranging the photos side by side, you have to apply transition effects so that the change from one photo to another is eye-soothing. There are loads of transitions available and you can get them from Transition option located at the top bar.

Go through the different categories of transitions. Drag and drop the transition you want on to the photo after which you want the transition effect to play. Do the same for all photos except the last one. You can apply different transitions effects for different photos as per your preference.

Step 4: Add Background Music

Now it is time to add a background music to the entire video. You can drag and drop any music file from your hard drive to Filmora Project Media. Thereafter, you can drag and drop the audio file on the audio timeline below the photo timeline. You can also add audio effects from the top bar if required.

Step 5: Export Your Video

Once you are done adding photos, transitions, and music, you should play the video on Filmora and make adjustments wherever required. Thereafter, click on Export button and save the video file on your hard drive in your desired file format.

Part 2. Popular video makers with photos and music

Here is the list of the popular premium and free video maker with music and pictures that you can consider for making slideshow videos.

1. Invideo

Invideo is a popular online video maker with music and pictures along with 5000 customizable templates. These templates help users to transform photos into videos with background music in a few minutes. Besides, the platform offers a wide range of stock media files. You can create videos in more than 70 languages, and the editor is user-friendly for users of all ages.

All you need to do is select a template and customize it if required. Thereafter, you need to import the photos, add text effects, and finally add music. There are options for trimming, cropping, and adding stickers, texts and transitions. The free version lets you export 60 videos per month but with a watermark. Here are the top features of Invideo.

• 5000+ customizable templates for all video types.
• 9+ million stocks videos, photos, and audio files.
• Add transitions, stickers, animations, and texts to videos.
• Trim and crop videos and audio files.
• Add voiceover as well as fade-in and fade-out effects.
• Work in collaboration with team members.

2. Icecream slideshow maker

Icecream slideshow maker is a free video maker with music and pictures for Windows users only. The software is compatible with Windows 10, 8, 7 and XP. You can create a high-quality video from your photos with music instantly. There is no need for any prior experience to use the video maker. There are beautiful transitions available that will enhance the video quality and make your presentation stand out. The free version allows up to 10 slides per video and saving the video in Webm file format. You can upgrade to Pro version to get rid of the limitations.

You can change photo and transition duration as per requirements. The software supports various audio file formats that you can import for your video. You can also add animations to texts so that they can shine in your video. The software allows sharing the video directly to YouTube. Besides, you can save it on Google Drive and Dropbox. Here are all the features of Icecream slideshow maker that you should be aware of.

• Super intuitive user interface for all users.
• Add colourful text, transitions, and animations.
• Save and resume project work as per time availability.
• Pro version allows saving video in 4K resolution.
• Video output in MP4, AVI, MOV and WEBM formats.
• Suitable for low-end computers.

3. PhotoStage Slideshow

PhotoStage Slideshow by NCH Software is another video maker software for Windows users. The software comes with an easy and automated wizard for users to transform photos with a video instantly. There is also an image editor available to adjust different parameters of your photos before making a video out of them.

Besides, there are various transitions available to apply and you can add captions and narration as per your requirements. In fact, along with photos, you can add video clips to create the ultimate video. Moreover, there are tools available to edit your audio and music file and add different effects. Here are the top features of PhotoStage Slideshow Software.

• Supports Full HD and 4K video resolution.
• Edit and fine-tune photos and add captions.
• Wide range of eye-catching and popular transitions.
• Edit audio and music file and add different effects.
• Save video file in MOV, MP4, GIF, AVI, 3GP and more.
• Directly share on YouTube, Vimeo, Flickr, HTML5.

4. Clideo video maker

Clideo Video Maker is a free online video maker with song. All you need to do is upload photos from your hard drive and choose a preset depending on the online platform where you want to upload the video. Thereafter, add audio and trim it as per video length. Then add smooth transitions and the video will be ready to export on your hard drive or cloud storage.

The online video maker supports different video and audio file format for importing and exporting. You can use the editor on any device starting from Windows and Mac to Android and iPhone. The user interface is very simple to use and it does not store video files for more than a day. Here are all the features of Clideo video maker.

• Upload photos from hard drive, and cloud storage.
• Presets for Instagram, Stories, YouTube, and Facebook videos.
• Add different photos, audio, and video clips to make videos.
• Zoom & crop option along with image duration elongation.
• Suitable for computer and mobile phone users.

5. Movavi Slideshow Maker

Movavi Slideshow Maker is available for both Windows and Mac users. The software comes with a wizard to allow users to create video from photos. However, advanced users can create video from photos manually as well. You get to add photos, audio files and video clips of different file formats. Most importantly, there are various templates available to create professional-quality videos.

There are loads of effects, filters, titles, and stickers available to apply on your video. The free version is limited to seven days usage. The output video will have watermark on it and you can purchase the premium version to avoid all limitations. Here are the top features of Movavi Slideshow Maker.

• Slideshow wizard for fast and easy video creation.
• Manual mode for advanced users to create customized video.
• Supports different types of media file formats.
• Different types of templates for instant video making.
• Wide ranges of transitions, filters, titles, and stickers.

Conclusion

If you are making a video from your photos, you can use an online video maker with photos and music free. If you are someone who wants to make professional-quality videos from photos, a premium video maker is best for you. If you are going to upload your slideshow videos on social media and video streaming platforms, we recommend Wondershare Filmora as the best video maker with music and pictures.

Try It Free

For macOS 10.12 or later

Step 1: Install Filmora and Start Your Project

Download and install Wondershare Filmora as per your operating system. Filmora is available for Windows and Mac. Launch Filmora and click on New Project. Drag and drop your photos on Project Media folder.

Step 2: Import Photos and Arrange Them in Order

Drag and drop the photos on the timeline as per your sequence you want in your slideshow video. You can change the order of the photos as well as stretch durations of photos in the video from the timeline. You have to arrange the photos side by side without any gap so that there is no black screen in between the transition.

Step 3: Add Transition Effects

After arranging the photos side by side, you have to apply transition effects so that the change from one photo to another is eye-soothing. There are loads of transitions available and you can get them from Transition option located at the top bar.

Go through the different categories of transitions. Drag and drop the transition you want on to the photo after which you want the transition effect to play. Do the same for all photos except the last one. You can apply different transitions effects for different photos as per your preference.

Step 4: Add Background Music

Now it is time to add a background music to the entire video. You can drag and drop any music file from your hard drive to Filmora Project Media. Thereafter, you can drag and drop the audio file on the audio timeline below the photo timeline. You can also add audio effects from the top bar if required.

Step 5: Export Your Video

Once you are done adding photos, transitions, and music, you should play the video on Filmora and make adjustments wherever required. Thereafter, click on Export button and save the video file on your hard drive in your desired file format.

Part 2. Popular video makers with photos and music

Here is the list of the popular premium and free video maker with music and pictures that you can consider for making slideshow videos.

1. Invideo

Invideo is a popular online video maker with music and pictures along with 5000 customizable templates. These templates help users to transform photos into videos with background music in a few minutes. Besides, the platform offers a wide range of stock media files. You can create videos in more than 70 languages, and the editor is user-friendly for users of all ages.

All you need to do is select a template and customize it if required. Thereafter, you need to import the photos, add text effects, and finally add music. There are options for trimming, cropping, and adding stickers, texts and transitions. The free version lets you export 60 videos per month but with a watermark. Here are the top features of Invideo.

• 5000+ customizable templates for all video types.
• 9+ million stocks videos, photos, and audio files.
• Add transitions, stickers, animations, and texts to videos.
• Trim and crop videos and audio files.
• Add voiceover as well as fade-in and fade-out effects.
• Work in collaboration with team members.

2. Icecream slideshow maker

Icecream slideshow maker is a free video maker with music and pictures for Windows users only. The software is compatible with Windows 10, 8, 7 and XP. You can create a high-quality video from your photos with music instantly. There is no need for any prior experience to use the video maker. There are beautiful transitions available that will enhance the video quality and make your presentation stand out. The free version allows up to 10 slides per video and saving the video in Webm file format. You can upgrade to Pro version to get rid of the limitations.

You can change photo and transition duration as per requirements. The software supports various audio file formats that you can import for your video. You can also add animations to texts so that they can shine in your video. The software allows sharing the video directly to YouTube. Besides, you can save it on Google Drive and Dropbox. Here are all the features of Icecream slideshow maker that you should be aware of.

• Super intuitive user interface for all users.
• Add colourful text, transitions, and animations.
• Save and resume project work as per time availability.
• Pro version allows saving video in 4K resolution.
• Video output in MP4, AVI, MOV and WEBM formats.
• Suitable for low-end computers.

3. PhotoStage Slideshow

PhotoStage Slideshow by NCH Software is another video maker software for Windows users. The software comes with an easy and automated wizard for users to transform photos with a video instantly. There is also an image editor available to adjust different parameters of your photos before making a video out of them.

Besides, there are various transitions available to apply and you can add captions and narration as per your requirements. In fact, along with photos, you can add video clips to create the ultimate video. Moreover, there are tools available to edit your audio and music file and add different effects. Here are the top features of PhotoStage Slideshow Software.

• Supports Full HD and 4K video resolution.
• Edit and fine-tune photos and add captions.
• Wide range of eye-catching and popular transitions.
• Edit audio and music file and add different effects.
• Save video file in MOV, MP4, GIF, AVI, 3GP and more.
• Directly share on YouTube, Vimeo, Flickr, HTML5.

4. Clideo video maker

Clideo Video Maker is a free online video maker with song. All you need to do is upload photos from your hard drive and choose a preset depending on the online platform where you want to upload the video. Thereafter, add audio and trim it as per video length. Then add smooth transitions and the video will be ready to export on your hard drive or cloud storage.

The online video maker supports different video and audio file format for importing and exporting. You can use the editor on any device starting from Windows and Mac to Android and iPhone. The user interface is very simple to use and it does not store video files for more than a day. Here are all the features of Clideo video maker.

• Upload photos from hard drive, and cloud storage.
• Presets for Instagram, Stories, YouTube, and Facebook videos.
• Add different photos, audio, and video clips to make videos.
• Zoom & crop option along with image duration elongation.
• Suitable for computer and mobile phone users.

5. Movavi Slideshow Maker

Movavi Slideshow Maker is available for both Windows and Mac users. The software comes with a wizard to allow users to create video from photos. However, advanced users can create video from photos manually as well. You get to add photos, audio files and video clips of different file formats. Most importantly, there are various templates available to create professional-quality videos.

There are loads of effects, filters, titles, and stickers available to apply on your video. The free version is limited to seven days usage. The output video will have watermark on it and you can purchase the premium version to avoid all limitations. Here are the top features of Movavi Slideshow Maker.

• Slideshow wizard for fast and easy video creation.
• Manual mode for advanced users to create customized video.
• Supports different types of media file formats.
• Different types of templates for instant video making.
• Wide ranges of transitions, filters, titles, and stickers.

Conclusion

If you are making a video from your photos, you can use an online video maker with photos and music free. If you are someone who wants to make professional-quality videos from photos, a premium video maker is best for you. If you are going to upload your slideshow videos on social media and video streaming platforms, we recommend Wondershare Filmora as the best video maker with music and pictures.

Try It Free

For macOS 10.12 or later

Step 1: Install Filmora and Start Your Project

Download and install Wondershare Filmora as per your operating system. Filmora is available for Windows and Mac. Launch Filmora and click on New Project. Drag and drop your photos on Project Media folder.

Step 2: Import Photos and Arrange Them in Order

Drag and drop the photos on the timeline as per your sequence you want in your slideshow video. You can change the order of the photos as well as stretch durations of photos in the video from the timeline. You have to arrange the photos side by side without any gap so that there is no black screen in between the transition.

Step 3: Add Transition Effects

After arranging the photos side by side, you have to apply transition effects so that the change from one photo to another is eye-soothing. There are loads of transitions available and you can get them from Transition option located at the top bar.

Go through the different categories of transitions. Drag and drop the transition you want on to the photo after which you want the transition effect to play. Do the same for all photos except the last one. You can apply different transitions effects for different photos as per your preference.

Step 4: Add Background Music

Now it is time to add a background music to the entire video. You can drag and drop any music file from your hard drive to Filmora Project Media. Thereafter, you can drag and drop the audio file on the audio timeline below the photo timeline. You can also add audio effects from the top bar if required.

Step 5: Export Your Video

Once you are done adding photos, transitions, and music, you should play the video on Filmora and make adjustments wherever required. Thereafter, click on Export button and save the video file on your hard drive in your desired file format.

Part 2. Popular video makers with photos and music

Here is the list of the popular premium and free video maker with music and pictures that you can consider for making slideshow videos.

1. Invideo

Invideo is a popular online video maker with music and pictures along with 5000 customizable templates. These templates help users to transform photos into videos with background music in a few minutes. Besides, the platform offers a wide range of stock media files. You can create videos in more than 70 languages, and the editor is user-friendly for users of all ages.

All you need to do is select a template and customize it if required. Thereafter, you need to import the photos, add text effects, and finally add music. There are options for trimming, cropping, and adding stickers, texts and transitions. The free version lets you export 60 videos per month but with a watermark. Here are the top features of Invideo.

• 5000+ customizable templates for all video types.
• 9+ million stocks videos, photos, and audio files.
• Add transitions, stickers, animations, and texts to videos.
• Trim and crop videos and audio files.
• Add voiceover as well as fade-in and fade-out effects.
• Work in collaboration with team members.

2. Icecream slideshow maker

Icecream slideshow maker is a free video maker with music and pictures for Windows users only. The software is compatible with Windows 10, 8, 7 and XP. You can create a high-quality video from your photos with music instantly. There is no need for any prior experience to use the video maker. There are beautiful transitions available that will enhance the video quality and make your presentation stand out. The free version allows up to 10 slides per video and saving the video in Webm file format. You can upgrade to Pro version to get rid of the limitations.

You can change photo and transition duration as per requirements. The software supports various audio file formats that you can import for your video. You can also add animations to texts so that they can shine in your video. The software allows sharing the video directly to YouTube. Besides, you can save it on Google Drive and Dropbox. Here are all the features of Icecream slideshow maker that you should be aware of.

• Super intuitive user interface for all users.
• Add colourful text, transitions, and animations.
• Save and resume project work as per time availability.
• Pro version allows saving video in 4K resolution.
• Video output in MP4, AVI, MOV and WEBM formats.
• Suitable for low-end computers.

3. PhotoStage Slideshow

PhotoStage Slideshow by NCH Software is another video maker software for Windows users. The software comes with an easy and automated wizard for users to transform photos with a video instantly. There is also an image editor available to adjust different parameters of your photos before making a video out of them.

Besides, there are various transitions available to apply and you can add captions and narration as per your requirements. In fact, along with photos, you can add video clips to create the ultimate video. Moreover, there are tools available to edit your audio and music file and add different effects. Here are the top features of PhotoStage Slideshow Software.

• Supports Full HD and 4K video resolution.
• Edit and fine-tune photos and add captions.
• Wide range of eye-catching and popular transitions.
• Edit audio and music file and add different effects.
• Save video file in MOV, MP4, GIF, AVI, 3GP and more.
• Directly share on YouTube, Vimeo, Flickr, HTML5.

4. Clideo video maker

Clideo Video Maker is a free online video maker with song. All you need to do is upload photos from your hard drive and choose a preset depending on the online platform where you want to upload the video. Thereafter, add audio and trim it as per video length. Then add smooth transitions and the video will be ready to export on your hard drive or cloud storage.

The online video maker supports different video and audio file format for importing and exporting. You can use the editor on any device starting from Windows and Mac to Android and iPhone. The user interface is very simple to use and it does not store video files for more than a day. Here are all the features of Clideo video maker.

• Upload photos from hard drive, and cloud storage.
• Presets for Instagram, Stories, YouTube, and Facebook videos.
• Add different photos, audio, and video clips to make videos.
• Zoom & crop option along with image duration elongation.
• Suitable for computer and mobile phone users.

5. Movavi Slideshow Maker

Movavi Slideshow Maker is available for both Windows and Mac users. The software comes with a wizard to allow users to create video from photos. However, advanced users can create video from photos manually as well. You get to add photos, audio files and video clips of different file formats. Most importantly, there are various templates available to create professional-quality videos.

There are loads of effects, filters, titles, and stickers available to apply on your video. The free version is limited to seven days usage. The output video will have watermark on it and you can purchase the premium version to avoid all limitations. Here are the top features of Movavi Slideshow Maker.

• Slideshow wizard for fast and easy video creation.
• Manual mode for advanced users to create customized video.
• Supports different types of media file formats.
• Different types of templates for instant video making.
• Wide ranges of transitions, filters, titles, and stickers.

Conclusion

If you are making a video from your photos, you can use an online video maker with photos and music free. If you are someone who wants to make professional-quality videos from photos, a premium video maker is best for you. If you are going to upload your slideshow videos on social media and video streaming platforms, we recommend Wondershare Filmora as the best video maker with music and pictures.

YouTube Income 101: From Ideas to Earnings in Action

How To Make Money on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?

This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.

You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.

How to make money on YouTube

• Make money on YouTube with ads
• Make money on YouTube without ads

We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.

Make money on YouTube with ads

By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.

Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:

• Having 4,000 or more watch hours
• Securing 1,000 or more subscribers in the last 12 months

This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.

Should you join YouTube partner or not?

Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.

Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.

How to Join the YouTube Partner Platform?

1. Go to your Account Settings and, under Channel, select Status and features.

2. Click on Enable next to Monetization.

3. In the next screen, click the blue Enable my Account button.

4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.

5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.

The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.

6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.

Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.

7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.

8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.

9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.

10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.

11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.

12. Click on Actions and then select Monetize.

13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.

14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.

How much you can get from Ads

The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.

Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.

To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.

When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.

Want to know how much you can get from Ads? Check this YouTube Money Calculator

How to optimize your video to attract advertisers

There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.

1. Target a specific demographic

Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.

To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.

1. Pay attention to your video metadata

YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.

YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.

1. Avoid dodgy video content

There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:

• Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
• Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
• Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
• Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
• Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.

When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.

Make money on YouTube without ads

Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.

1. Work with brands

Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.

1. Selling products or merchandise

Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.

1. Affiliate marketing

Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.

1. Crowdfund

If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!

1. Renting out your video

You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.

1. License your content to the media

If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.

Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?

This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.

You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.

How to make money on YouTube

• Make money on YouTube with ads
• Make money on YouTube without ads

We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.

Make money on YouTube with ads

By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.

Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:

• Having 4,000 or more watch hours
• Securing 1,000 or more subscribers in the last 12 months

This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.

Should you join YouTube partner or not?

Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.

Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.

How to Join the YouTube Partner Platform?

1. Go to your Account Settings and, under Channel, select Status and features.

2. Click on Enable next to Monetization.

3. In the next screen, click the blue Enable my Account button.

4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.

5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.

The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.

6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.

Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.

7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.

8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.

9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.

10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.

11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.

12. Click on Actions and then select Monetize.

13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.

14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.

How much you can get from Ads

The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.

Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.

To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.

When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.

Want to know how much you can get from Ads? Check this YouTube Money Calculator

How to optimize your video to attract advertisers

There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.

1. Target a specific demographic

Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.

To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.

1. Pay attention to your video metadata

YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.

YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.

1. Avoid dodgy video content

There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:

• Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
• Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
• Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
• Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
• Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.

When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.

Make money on YouTube without ads

Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.

1. Work with brands

Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.

1. Selling products or merchandise

Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.

1. Affiliate marketing

Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.

1. Crowdfund

If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!

1. Renting out your video

You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.

1. License your content to the media

If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.

Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?

This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.

You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.

How to make money on YouTube

• Make money on YouTube with ads
• Make money on YouTube without ads

We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.

Make money on YouTube with ads

By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.

Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:

• Having 4,000 or more watch hours
• Securing 1,000 or more subscribers in the last 12 months

This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.

Should you join YouTube partner or not?

Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.

Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.

How to Join the YouTube Partner Platform?

1. Go to your Account Settings and, under Channel, select Status and features.

2. Click on Enable next to Monetization.

3. In the next screen, click the blue Enable my Account button.

4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.

5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.

The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.

6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.

Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.

7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.

8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.

9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.

10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.

11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.

12. Click on Actions and then select Monetize.

13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.

14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.

How much you can get from Ads

The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.

Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.

To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.

When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.

Want to know how much you can get from Ads? Check this YouTube Money Calculator

How to optimize your video to attract advertisers

There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.

1. Target a specific demographic

Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.

To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.

1. Pay attention to your video metadata

YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.

YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.

1. Avoid dodgy video content

There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:

• Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
• Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
• Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
• Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
• Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.

When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.

Make money on YouTube without ads

Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.

1. Work with brands

Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.

1. Selling products or merchandise

Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.

1. Affiliate marketing

Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.

1. Crowdfund

If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!

1. Renting out your video

You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.

1. License your content to the media

If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.

Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?

This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.

You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.

How to make money on YouTube

• Make money on YouTube with ads
• Make money on YouTube without ads

We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.

Make money on YouTube with ads

By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.

Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:

• Having 4,000 or more watch hours
• Securing 1,000 or more subscribers in the last 12 months

This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.

Should you join YouTube partner or not?

Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.

Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.

How to Join the YouTube Partner Platform?

1. Go to your Account Settings and, under Channel, select Status and features.

2. Click on Enable next to Monetization.

3. In the next screen, click the blue Enable my Account button.

4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.

5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.

The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.

6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.

Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.

7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.

8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.

9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.

10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.

11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.

12. Click on Actions and then select Monetize.

13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.

14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.

How much you can get from Ads

The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.

Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.

To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.

When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.

Want to know how much you can get from Ads? Check this YouTube Money Calculator

How to optimize your video to attract advertisers

There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.

1. Target a specific demographic

Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.

To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.

1. Pay attention to your video metadata

YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.

YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.

1. Avoid dodgy video content

There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:

• Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
• Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
• Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
• Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
• Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.

When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.

Make money on YouTube without ads

Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.

1. Work with brands

Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.

1. Selling products or merchandise

Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.

1. Affiliate marketing

Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.

1. Crowdfund

If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!

1. Renting out your video

You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.

1. License your content to the media

If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.

Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett