Investigating Profit per Viewer Engagement on Video Platforms

How Much Money Do YouTubers Make Per View

Richard Bennett

Nov 01, 2022• Proven solutions

0

Can you make a living on YouTube? Everyone knows that big YouTubers get paid through the ads that play ahead of their videos. More and more YouTubers keep showing how much money they are making from YouTube via the lifestyles they lead. It begs the question - how much money do YouTubers make?

One of the main questions is “how many views do you need to start making money on YouTube?” The answer to this question is complicated. You need 4,000 hours of annual viewing time and 1,000 subscribers on your channel to sign up for monetization, but just being able to monetize your videos doesn’t mean you’re going to make money.

The reason is that YouTubers are not paid per view, they are paid per ad impression.

• Types of YouTube Ads - What is an Ad Impression?
• CPI Rates Explained
• How Much Do Big YouTubers Make?
• Why No Longer 10,000 Views?

Want a fast answer about how much money a YouTuber makes? Check out these calculators .

Types of YouTube Ads – What is an Ad Impression?

If you ask YouTubers about how much they make per thousand views, you’ll probably get a different answer depending on the person on who you ask. You may have already heard things like $5 per thousand views or $1,000 per 1 million views, but neither of these is for sure.

Google’s AdSense service, through which YouTubers make money, pays YouTubers for ad impressions. For most types of ads – including short pre-roll ads, the ads which appear at the bottoms of videos while they play, and the ads which appear as banners to the side of YouTube’s player – an ad impression means someone clicking on the ad and choosing to visit the advertiser’s site. One exception is skippable video ads, for which an impression is created when a viewer watches the ad for 30 seconds.

YouTubers do not make money on the views of their videos, because not all viewers click on ads. Many viewers bypass ads completely using ad-blockers. The amount of money YouTubers earn from a single ad impression is called their CPI or “cost per impression.”

CPI Rates Explained

YouTube advertising is currently managed inside the AdSense platform. In case you’re not familiar with AdSense, you can have 2 different kinds of ads - the cost per click (CPC) or the cost per view (CPV).

Cost Per Click ads

The advertiser pays based on how many clicks he was able to get with that particular ad. These kinds of ads usually appear on the right side of your YouTube channel or they can also appear at the bottom of the screen, during the video.

Cost Per View ads

the advertiser will pay based on the views he had of the ad and not based on the clicks he was able to generate. One of the things that many people aren’t aware of is the fact that the viewer needs to spend at least 30 seconds watching the ad or half the ad, whichever comes first. This means that a single viewer can continue clicking on the ad multiple times that the advertiser won’t be billed for all those clicks because he is only paying for views.

Never Click on the CPC ads of Your Own YouTube Videos

If any of your friends ever suggest that they are going to do so to help you out tell them not to. AdSense has a rate of ad-clicks that it considers normal and if you get significantly more clicks than that it will think you’re artificially pushing that number up by either clicking yourself or having someone do it for you. If this happens they will ban you from AdSense and, although there is an appeals process, it is unlikely you will ever get your account back and be able to monetize videos again.

How much you make from an ad on YouTube depends on your CPI, cost per impression. Simply put, this is the rate that YouTube will pay you for every 1,000 views or clicks of the ads that are attached to your videos. Even though it would be a lot simpler if YouTube had their current CPI rates available, they don’t. These rates vary depending on the ad, the types of videos you make, and how popular your channel is. It is actually against YouTube’s rules for YouTubers to share their personal CPI rates publicly.

Most people tend to assume that CPI rates are between $0.05 and $10. This huge difference is justified by YouTube by saying that they use a very complicated algorithm to determine your CPI rate. According to them, it includes evaluating factors like the ads, the type of audience who views your video, audience engagement, audience retention, and the price of the ads.

How Much Do Big YouTubers Make?

Many people are aspiring to make money as famous YouTubers, but it is not an easy task. You have a long way to go before you start making any money at all.

In general, it’s reasonable to expect to start earning some money when you get to 1 million subscribers. This is the point at which you can start treating YouTube as your job, but the truth is that you will still not be making amazing money. At 1 million subscribers you will only be starting to be seen as someone important in your industry. You won’t even necessarily be “YouTube famous” yet – there are a lot of channels with 1 million subs.

Even though most people think that YouTube channels with 1 million subscribers are already making a good amount of money and that they are already at the top, the truth is that they’ve just started climbing. They aren’t even near the top. Just to give you a better idea, there are more than 2,400 YouTube channels with more than 1 million subscribers.

According to Google, when an advertiser pays $100 to Google, Google pays $68 to the publisher (in this case, the publisher is a YouTube creator).

This graphic won’t apply to every situation because every situation is unique. It’s just an example using assumed numbers.

How much money for 1,000 YouTube views?

15% of 1,000 is 150

150x CPI ($0.18) = $27*

51% of $27 = $13

Using these rates, 1000 views are worth $13!

*CPI vary

Assuming that the average rate is about $0.18 per impression, you still need to factor in that most people don’t click on ads or watch skippable video ads for 30 seconds. Only about 15% of viewers tend to watch the complete ad (or, at least half of it). So, considering that you have 1,000 views on your video, only 150 viewers watched your complete ad. So, at $0.18 per view, Google will charge $27 to the advertiser and the YouTube channel will get 51% of that, meaning the creator will earn $13 per 1,000 views.

Want to know how much YouTube pays for 1 million views ?

It will take you a long time to start earning enough money to support yourself through AdSense. That’s why AdSense isn’t the primary way that huge YouTube stars make money. In addition to AdSense revenue you can (and should) also consider other opportunities such as product placement, endorsements, and brand sponsorships. Many YouTubers also make some money from selling their merchandise.

Some YouTubers earn millions of dollars every year. Although the exact numbers have never been disclosed, many different websites have made educated guesses.

Forbes publishes an annual list of the highest-paid YouTubers, which includes revenue from things like book deals and makeup lines. It is useful to look at this list gain have some perspective about how big YouTubers make their money, and how big they had to get to make it.

As of 2017, YouTube gamer Daniel Middleton (DanTDM) is the highest-paid YouTuber earning 16 million dollars. He is followed by gamer Evan Fong (Vanoss Gaming) with $15.5 million, Dude Perfect with $14 million, and Mark Fischbach (Markiplier) and Logan Paul with $12.5 million. However, as we already mentioned, even though a substantial part of the income of these YouTube stars comes from YouTube/AdSense, the bulk of it comes from things like merchandise and sponsorships.

Instead of relying on YouTube to pay them, YouTubers need to seek out other ways of leveraging the YouTube platform to earn money .

We all agree that being a YouTube star isn’t an easy path. However, if you honestly love what you do, then you will be willing to put effort into making great videos regularly. Part of that is also being willing to take the time to promote them and yourself, as well as putting time and effort into forging a good relationship with your audience.

Why No Longer 10,000 Views?

YouTube used to let anybody monetize their videos, but that has now changed. Then for a while, you’ll qualify for monetization after reaching 10,000-lifetime views on your channel. But as of 2018, the rules to YouTube monetization has gotten more challenging.

To monetize you must have:

- 4,000 of annual watch time

- 1,000 subscribers

The reason for this is that YouTube was having trouble with channels that were trying to monetize stolen or inappropriate content, besides, YouTubers are gaming the system by using automated programs to gain more views. By making creators get more watch time and subscribers before they apply for monetization, YouTube has been able to create a review process in which they can prove that the channel has a legitimate audience and stop content thieves and criminals from making money. Naturally, this new rule also makes it very difficult for new YouTubers to make money.

Are you finding it difficult to earn money on YouTube? Subscribe to the Filmora.io YouTube channel for more tips on channel monetization.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

Can you make a living on YouTube? Everyone knows that big YouTubers get paid through the ads that play ahead of their videos. More and more YouTubers keep showing how much money they are making from YouTube via the lifestyles they lead. It begs the question - how much money do YouTubers make?

One of the main questions is “how many views do you need to start making money on YouTube?” The answer to this question is complicated. You need 4,000 hours of annual viewing time and 1,000 subscribers on your channel to sign up for monetization, but just being able to monetize your videos doesn’t mean you’re going to make money.

The reason is that YouTubers are not paid per view, they are paid per ad impression.

• Types of YouTube Ads - What is an Ad Impression?
• CPI Rates Explained
• How Much Do Big YouTubers Make?
• Why No Longer 10,000 Views?

Want a fast answer about how much money a YouTuber makes? Check out these calculators .

Types of YouTube Ads – What is an Ad Impression?

If you ask YouTubers about how much they make per thousand views, you’ll probably get a different answer depending on the person on who you ask. You may have already heard things like $5 per thousand views or $1,000 per 1 million views, but neither of these is for sure.

Google’s AdSense service, through which YouTubers make money, pays YouTubers for ad impressions. For most types of ads – including short pre-roll ads, the ads which appear at the bottoms of videos while they play, and the ads which appear as banners to the side of YouTube’s player – an ad impression means someone clicking on the ad and choosing to visit the advertiser’s site. One exception is skippable video ads, for which an impression is created when a viewer watches the ad for 30 seconds.

YouTubers do not make money on the views of their videos, because not all viewers click on ads. Many viewers bypass ads completely using ad-blockers. The amount of money YouTubers earn from a single ad impression is called their CPI or “cost per impression.”

CPI Rates Explained

YouTube advertising is currently managed inside the AdSense platform. In case you’re not familiar with AdSense, you can have 2 different kinds of ads - the cost per click (CPC) or the cost per view (CPV).

Cost Per Click ads

The advertiser pays based on how many clicks he was able to get with that particular ad. These kinds of ads usually appear on the right side of your YouTube channel or they can also appear at the bottom of the screen, during the video.

Cost Per View ads

the advertiser will pay based on the views he had of the ad and not based on the clicks he was able to generate. One of the things that many people aren’t aware of is the fact that the viewer needs to spend at least 30 seconds watching the ad or half the ad, whichever comes first. This means that a single viewer can continue clicking on the ad multiple times that the advertiser won’t be billed for all those clicks because he is only paying for views.

Never Click on the CPC ads of Your Own YouTube Videos

If any of your friends ever suggest that they are going to do so to help you out tell them not to. AdSense has a rate of ad-clicks that it considers normal and if you get significantly more clicks than that it will think you’re artificially pushing that number up by either clicking yourself or having someone do it for you. If this happens they will ban you from AdSense and, although there is an appeals process, it is unlikely you will ever get your account back and be able to monetize videos again.

How much you make from an ad on YouTube depends on your CPI, cost per impression. Simply put, this is the rate that YouTube will pay you for every 1,000 views or clicks of the ads that are attached to your videos. Even though it would be a lot simpler if YouTube had their current CPI rates available, they don’t. These rates vary depending on the ad, the types of videos you make, and how popular your channel is. It is actually against YouTube’s rules for YouTubers to share their personal CPI rates publicly.

Most people tend to assume that CPI rates are between $0.05 and $10. This huge difference is justified by YouTube by saying that they use a very complicated algorithm to determine your CPI rate. According to them, it includes evaluating factors like the ads, the type of audience who views your video, audience engagement, audience retention, and the price of the ads.

How Much Do Big YouTubers Make?

Many people are aspiring to make money as famous YouTubers, but it is not an easy task. You have a long way to go before you start making any money at all.

In general, it’s reasonable to expect to start earning some money when you get to 1 million subscribers. This is the point at which you can start treating YouTube as your job, but the truth is that you will still not be making amazing money. At 1 million subscribers you will only be starting to be seen as someone important in your industry. You won’t even necessarily be “YouTube famous” yet – there are a lot of channels with 1 million subs.

Even though most people think that YouTube channels with 1 million subscribers are already making a good amount of money and that they are already at the top, the truth is that they’ve just started climbing. They aren’t even near the top. Just to give you a better idea, there are more than 2,400 YouTube channels with more than 1 million subscribers.

According to Google, when an advertiser pays $100 to Google, Google pays $68 to the publisher (in this case, the publisher is a YouTube creator).

This graphic won’t apply to every situation because every situation is unique. It’s just an example using assumed numbers.

How much money for 1,000 YouTube views?

15% of 1,000 is 150

150x CPI ($0.18) = $27*

51% of $27 = $13

Using these rates, 1000 views are worth $13!

*CPI vary

Assuming that the average rate is about $0.18 per impression, you still need to factor in that most people don’t click on ads or watch skippable video ads for 30 seconds. Only about 15% of viewers tend to watch the complete ad (or, at least half of it). So, considering that you have 1,000 views on your video, only 150 viewers watched your complete ad. So, at $0.18 per view, Google will charge $27 to the advertiser and the YouTube channel will get 51% of that, meaning the creator will earn $13 per 1,000 views.

Want to know how much YouTube pays for 1 million views ?

It will take you a long time to start earning enough money to support yourself through AdSense. That’s why AdSense isn’t the primary way that huge YouTube stars make money. In addition to AdSense revenue you can (and should) also consider other opportunities such as product placement, endorsements, and brand sponsorships. Many YouTubers also make some money from selling their merchandise.

Some YouTubers earn millions of dollars every year. Although the exact numbers have never been disclosed, many different websites have made educated guesses.

Forbes publishes an annual list of the highest-paid YouTubers, which includes revenue from things like book deals and makeup lines. It is useful to look at this list gain have some perspective about how big YouTubers make their money, and how big they had to get to make it.

As of 2017, YouTube gamer Daniel Middleton (DanTDM) is the highest-paid YouTuber earning 16 million dollars. He is followed by gamer Evan Fong (Vanoss Gaming) with $15.5 million, Dude Perfect with $14 million, and Mark Fischbach (Markiplier) and Logan Paul with $12.5 million. However, as we already mentioned, even though a substantial part of the income of these YouTube stars comes from YouTube/AdSense, the bulk of it comes from things like merchandise and sponsorships.

Instead of relying on YouTube to pay them, YouTubers need to seek out other ways of leveraging the YouTube platform to earn money .

We all agree that being a YouTube star isn’t an easy path. However, if you honestly love what you do, then you will be willing to put effort into making great videos regularly. Part of that is also being willing to take the time to promote them and yourself, as well as putting time and effort into forging a good relationship with your audience.

Why No Longer 10,000 Views?

YouTube used to let anybody monetize their videos, but that has now changed. Then for a while, you’ll qualify for monetization after reaching 10,000-lifetime views on your channel. But as of 2018, the rules to YouTube monetization has gotten more challenging.

To monetize you must have:

- 4,000 of annual watch time

- 1,000 subscribers

The reason for this is that YouTube was having trouble with channels that were trying to monetize stolen or inappropriate content, besides, YouTubers are gaming the system by using automated programs to gain more views. By making creators get more watch time and subscribers before they apply for monetization, YouTube has been able to create a review process in which they can prove that the channel has a legitimate audience and stop content thieves and criminals from making money. Naturally, this new rule also makes it very difficult for new YouTubers to make money.

Are you finding it difficult to earn money on YouTube? Subscribe to the Filmora.io YouTube channel for more tips on channel monetization.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

Can you make a living on YouTube? Everyone knows that big YouTubers get paid through the ads that play ahead of their videos. More and more YouTubers keep showing how much money they are making from YouTube via the lifestyles they lead. It begs the question - how much money do YouTubers make?

One of the main questions is “how many views do you need to start making money on YouTube?” The answer to this question is complicated. You need 4,000 hours of annual viewing time and 1,000 subscribers on your channel to sign up for monetization, but just being able to monetize your videos doesn’t mean you’re going to make money.

The reason is that YouTubers are not paid per view, they are paid per ad impression.

• Types of YouTube Ads - What is an Ad Impression?
• CPI Rates Explained
• How Much Do Big YouTubers Make?
• Why No Longer 10,000 Views?

Want a fast answer about how much money a YouTuber makes? Check out these calculators .

Types of YouTube Ads – What is an Ad Impression?

If you ask YouTubers about how much they make per thousand views, you’ll probably get a different answer depending on the person on who you ask. You may have already heard things like $5 per thousand views or $1,000 per 1 million views, but neither of these is for sure.

Google’s AdSense service, through which YouTubers make money, pays YouTubers for ad impressions. For most types of ads – including short pre-roll ads, the ads which appear at the bottoms of videos while they play, and the ads which appear as banners to the side of YouTube’s player – an ad impression means someone clicking on the ad and choosing to visit the advertiser’s site. One exception is skippable video ads, for which an impression is created when a viewer watches the ad for 30 seconds.

YouTubers do not make money on the views of their videos, because not all viewers click on ads. Many viewers bypass ads completely using ad-blockers. The amount of money YouTubers earn from a single ad impression is called their CPI or “cost per impression.”

CPI Rates Explained

YouTube advertising is currently managed inside the AdSense platform. In case you’re not familiar with AdSense, you can have 2 different kinds of ads - the cost per click (CPC) or the cost per view (CPV).

Cost Per Click ads

The advertiser pays based on how many clicks he was able to get with that particular ad. These kinds of ads usually appear on the right side of your YouTube channel or they can also appear at the bottom of the screen, during the video.

Cost Per View ads

the advertiser will pay based on the views he had of the ad and not based on the clicks he was able to generate. One of the things that many people aren’t aware of is the fact that the viewer needs to spend at least 30 seconds watching the ad or half the ad, whichever comes first. This means that a single viewer can continue clicking on the ad multiple times that the advertiser won’t be billed for all those clicks because he is only paying for views.

Never Click on the CPC ads of Your Own YouTube Videos

If any of your friends ever suggest that they are going to do so to help you out tell them not to. AdSense has a rate of ad-clicks that it considers normal and if you get significantly more clicks than that it will think you’re artificially pushing that number up by either clicking yourself or having someone do it for you. If this happens they will ban you from AdSense and, although there is an appeals process, it is unlikely you will ever get your account back and be able to monetize videos again.

How much you make from an ad on YouTube depends on your CPI, cost per impression. Simply put, this is the rate that YouTube will pay you for every 1,000 views or clicks of the ads that are attached to your videos. Even though it would be a lot simpler if YouTube had their current CPI rates available, they don’t. These rates vary depending on the ad, the types of videos you make, and how popular your channel is. It is actually against YouTube’s rules for YouTubers to share their personal CPI rates publicly.

Most people tend to assume that CPI rates are between $0.05 and $10. This huge difference is justified by YouTube by saying that they use a very complicated algorithm to determine your CPI rate. According to them, it includes evaluating factors like the ads, the type of audience who views your video, audience engagement, audience retention, and the price of the ads.

How Much Do Big YouTubers Make?

Many people are aspiring to make money as famous YouTubers, but it is not an easy task. You have a long way to go before you start making any money at all.

In general, it’s reasonable to expect to start earning some money when you get to 1 million subscribers. This is the point at which you can start treating YouTube as your job, but the truth is that you will still not be making amazing money. At 1 million subscribers you will only be starting to be seen as someone important in your industry. You won’t even necessarily be “YouTube famous” yet – there are a lot of channels with 1 million subs.

Even though most people think that YouTube channels with 1 million subscribers are already making a good amount of money and that they are already at the top, the truth is that they’ve just started climbing. They aren’t even near the top. Just to give you a better idea, there are more than 2,400 YouTube channels with more than 1 million subscribers.

According to Google, when an advertiser pays $100 to Google, Google pays $68 to the publisher (in this case, the publisher is a YouTube creator).

This graphic won’t apply to every situation because every situation is unique. It’s just an example using assumed numbers.

How much money for 1,000 YouTube views?

15% of 1,000 is 150

150x CPI ($0.18) = $27*

51% of $27 = $13

Using these rates, 1000 views are worth $13!

*CPI vary

Assuming that the average rate is about $0.18 per impression, you still need to factor in that most people don’t click on ads or watch skippable video ads for 30 seconds. Only about 15% of viewers tend to watch the complete ad (or, at least half of it). So, considering that you have 1,000 views on your video, only 150 viewers watched your complete ad. So, at $0.18 per view, Google will charge $27 to the advertiser and the YouTube channel will get 51% of that, meaning the creator will earn $13 per 1,000 views.

Want to know how much YouTube pays for 1 million views ?

It will take you a long time to start earning enough money to support yourself through AdSense. That’s why AdSense isn’t the primary way that huge YouTube stars make money. In addition to AdSense revenue you can (and should) also consider other opportunities such as product placement, endorsements, and brand sponsorships. Many YouTubers also make some money from selling their merchandise.

Some YouTubers earn millions of dollars every year. Although the exact numbers have never been disclosed, many different websites have made educated guesses.

Forbes publishes an annual list of the highest-paid YouTubers, which includes revenue from things like book deals and makeup lines. It is useful to look at this list gain have some perspective about how big YouTubers make their money, and how big they had to get to make it.

As of 2017, YouTube gamer Daniel Middleton (DanTDM) is the highest-paid YouTuber earning 16 million dollars. He is followed by gamer Evan Fong (Vanoss Gaming) with $15.5 million, Dude Perfect with $14 million, and Mark Fischbach (Markiplier) and Logan Paul with $12.5 million. However, as we already mentioned, even though a substantial part of the income of these YouTube stars comes from YouTube/AdSense, the bulk of it comes from things like merchandise and sponsorships.

Instead of relying on YouTube to pay them, YouTubers need to seek out other ways of leveraging the YouTube platform to earn money .

We all agree that being a YouTube star isn’t an easy path. However, if you honestly love what you do, then you will be willing to put effort into making great videos regularly. Part of that is also being willing to take the time to promote them and yourself, as well as putting time and effort into forging a good relationship with your audience.

Why No Longer 10,000 Views?

YouTube used to let anybody monetize their videos, but that has now changed. Then for a while, you’ll qualify for monetization after reaching 10,000-lifetime views on your channel. But as of 2018, the rules to YouTube monetization has gotten more challenging.

To monetize you must have:

- 4,000 of annual watch time

- 1,000 subscribers

The reason for this is that YouTube was having trouble with channels that were trying to monetize stolen or inappropriate content, besides, YouTubers are gaming the system by using automated programs to gain more views. By making creators get more watch time and subscribers before they apply for monetization, YouTube has been able to create a review process in which they can prove that the channel has a legitimate audience and stop content thieves and criminals from making money. Naturally, this new rule also makes it very difficult for new YouTubers to make money.

Are you finding it difficult to earn money on YouTube? Subscribe to the Filmora.io YouTube channel for more tips on channel monetization.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

Can you make a living on YouTube? Everyone knows that big YouTubers get paid through the ads that play ahead of their videos. More and more YouTubers keep showing how much money they are making from YouTube via the lifestyles they lead. It begs the question - how much money do YouTubers make?

One of the main questions is “how many views do you need to start making money on YouTube?” The answer to this question is complicated. You need 4,000 hours of annual viewing time and 1,000 subscribers on your channel to sign up for monetization, but just being able to monetize your videos doesn’t mean you’re going to make money.

The reason is that YouTubers are not paid per view, they are paid per ad impression.

• Types of YouTube Ads - What is an Ad Impression?
• CPI Rates Explained
• How Much Do Big YouTubers Make?
• Why No Longer 10,000 Views?

Want a fast answer about how much money a YouTuber makes? Check out these calculators .

Types of YouTube Ads – What is an Ad Impression?

If you ask YouTubers about how much they make per thousand views, you’ll probably get a different answer depending on the person on who you ask. You may have already heard things like $5 per thousand views or $1,000 per 1 million views, but neither of these is for sure.

Google’s AdSense service, through which YouTubers make money, pays YouTubers for ad impressions. For most types of ads – including short pre-roll ads, the ads which appear at the bottoms of videos while they play, and the ads which appear as banners to the side of YouTube’s player – an ad impression means someone clicking on the ad and choosing to visit the advertiser’s site. One exception is skippable video ads, for which an impression is created when a viewer watches the ad for 30 seconds.

YouTubers do not make money on the views of their videos, because not all viewers click on ads. Many viewers bypass ads completely using ad-blockers. The amount of money YouTubers earn from a single ad impression is called their CPI or “cost per impression.”

CPI Rates Explained

YouTube advertising is currently managed inside the AdSense platform. In case you’re not familiar with AdSense, you can have 2 different kinds of ads - the cost per click (CPC) or the cost per view (CPV).

Cost Per Click ads

The advertiser pays based on how many clicks he was able to get with that particular ad. These kinds of ads usually appear on the right side of your YouTube channel or they can also appear at the bottom of the screen, during the video.

Cost Per View ads

the advertiser will pay based on the views he had of the ad and not based on the clicks he was able to generate. One of the things that many people aren’t aware of is the fact that the viewer needs to spend at least 30 seconds watching the ad or half the ad, whichever comes first. This means that a single viewer can continue clicking on the ad multiple times that the advertiser won’t be billed for all those clicks because he is only paying for views.

Never Click on the CPC ads of Your Own YouTube Videos

If any of your friends ever suggest that they are going to do so to help you out tell them not to. AdSense has a rate of ad-clicks that it considers normal and if you get significantly more clicks than that it will think you’re artificially pushing that number up by either clicking yourself or having someone do it for you. If this happens they will ban you from AdSense and, although there is an appeals process, it is unlikely you will ever get your account back and be able to monetize videos again.

How much you make from an ad on YouTube depends on your CPI, cost per impression. Simply put, this is the rate that YouTube will pay you for every 1,000 views or clicks of the ads that are attached to your videos. Even though it would be a lot simpler if YouTube had their current CPI rates available, they don’t. These rates vary depending on the ad, the types of videos you make, and how popular your channel is. It is actually against YouTube’s rules for YouTubers to share their personal CPI rates publicly.

Most people tend to assume that CPI rates are between $0.05 and $10. This huge difference is justified by YouTube by saying that they use a very complicated algorithm to determine your CPI rate. According to them, it includes evaluating factors like the ads, the type of audience who views your video, audience engagement, audience retention, and the price of the ads.

How Much Do Big YouTubers Make?

Many people are aspiring to make money as famous YouTubers, but it is not an easy task. You have a long way to go before you start making any money at all.

In general, it’s reasonable to expect to start earning some money when you get to 1 million subscribers. This is the point at which you can start treating YouTube as your job, but the truth is that you will still not be making amazing money. At 1 million subscribers you will only be starting to be seen as someone important in your industry. You won’t even necessarily be “YouTube famous” yet – there are a lot of channels with 1 million subs.

Even though most people think that YouTube channels with 1 million subscribers are already making a good amount of money and that they are already at the top, the truth is that they’ve just started climbing. They aren’t even near the top. Just to give you a better idea, there are more than 2,400 YouTube channels with more than 1 million subscribers.

According to Google, when an advertiser pays $100 to Google, Google pays $68 to the publisher (in this case, the publisher is a YouTube creator).

This graphic won’t apply to every situation because every situation is unique. It’s just an example using assumed numbers.

How much money for 1,000 YouTube views?

15% of 1,000 is 150

150x CPI ($0.18) = $27*

51% of $27 = $13

Using these rates, 1000 views are worth $13!

*CPI vary

Assuming that the average rate is about $0.18 per impression, you still need to factor in that most people don’t click on ads or watch skippable video ads for 30 seconds. Only about 15% of viewers tend to watch the complete ad (or, at least half of it). So, considering that you have 1,000 views on your video, only 150 viewers watched your complete ad. So, at $0.18 per view, Google will charge $27 to the advertiser and the YouTube channel will get 51% of that, meaning the creator will earn $13 per 1,000 views.

Want to know how much YouTube pays for 1 million views ?

It will take you a long time to start earning enough money to support yourself through AdSense. That’s why AdSense isn’t the primary way that huge YouTube stars make money. In addition to AdSense revenue you can (and should) also consider other opportunities such as product placement, endorsements, and brand sponsorships. Many YouTubers also make some money from selling their merchandise.

Some YouTubers earn millions of dollars every year. Although the exact numbers have never been disclosed, many different websites have made educated guesses.

Forbes publishes an annual list of the highest-paid YouTubers, which includes revenue from things like book deals and makeup lines. It is useful to look at this list gain have some perspective about how big YouTubers make their money, and how big they had to get to make it.

As of 2017, YouTube gamer Daniel Middleton (DanTDM) is the highest-paid YouTuber earning 16 million dollars. He is followed by gamer Evan Fong (Vanoss Gaming) with $15.5 million, Dude Perfect with $14 million, and Mark Fischbach (Markiplier) and Logan Paul with $12.5 million. However, as we already mentioned, even though a substantial part of the income of these YouTube stars comes from YouTube/AdSense, the bulk of it comes from things like merchandise and sponsorships.

Instead of relying on YouTube to pay them, YouTubers need to seek out other ways of leveraging the YouTube platform to earn money .

We all agree that being a YouTube star isn’t an easy path. However, if you honestly love what you do, then you will be willing to put effort into making great videos regularly. Part of that is also being willing to take the time to promote them and yourself, as well as putting time and effort into forging a good relationship with your audience.

Why No Longer 10,000 Views?

YouTube used to let anybody monetize their videos, but that has now changed. Then for a while, you’ll qualify for monetization after reaching 10,000-lifetime views on your channel. But as of 2018, the rules to YouTube monetization has gotten more challenging.

To monetize you must have:

- 4,000 of annual watch time

- 1,000 subscribers

The reason for this is that YouTube was having trouble with channels that were trying to monetize stolen or inappropriate content, besides, YouTubers are gaming the system by using automated programs to gain more views. By making creators get more watch time and subscribers before they apply for monetization, YouTube has been able to create a review process in which they can prove that the channel has a legitimate audience and stop content thieves and criminals from making money. Naturally, this new rule also makes it very difficult for new YouTubers to make money.

Are you finding it difficult to earn money on YouTube? Subscribe to the Filmora.io YouTube channel for more tips on channel monetization.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Channeling Success: Emulating Top Video Bloggers’ Techniques

8 Tips on How to Vlog Confidently Like Popular YouTubers

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora, which will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora, which will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora, which will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora, which will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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