"2024 Approved  Is It Illegal to Document Video on YouTube Platform?"

"2024 Approved Is It Illegal to Document Video on YouTube Platform?"

Thomas Lv13

Is It Illegal to Document Video on YouTube Platform?

YouTube is currently the most useful video streaming platform. This platform has a wide range of amazing videos that make it one of the most subscribed platforms in the world today. This is why thousands of people do screen recordings on YouTube every day for various uses. Some of them record content to use in studies, to share with friends, for offline entertainment and other acceptable ways. There are those that record YouTube content, edit and re-upload it in their own accounts.

However, since YouTube is the most streaming platform in the world today, it has set guidelines and strict rules to be followed to make sure that people do not misuse the platform at all. The YouTube content is protected by US copyright law, and it indicates that any form of recording or conversion of this copyrighted content is illegal. Other issues related to video and audio recording come from various copyright laws and intellectual property rights.

Is Screen Recording YouTube Illegal?

The legality and illegality of recording YouTube content depend on the purpose of recording. It is absolutely legal to record videos for personal purposes such as sharing content with your friends or keeping them for offline enjoyment.

However, if you have been asking is screen recording on YouTube illegal? Yes it is, if your aim is other than the mentioned above. Some people record YouTube videos for malicious purposes such as reuploading them on YouTube or on other platforms to earn money from it. Such acts are illegal and are punishable.

If YouTube detects any illegal upload, it will suspend the subscriber’s account. The illegal content is removed from the YouTube platform within 24 hours. It is advisable for all the users to comply with the set policy strictly and do the screen recording in legal ways and allowed purposes. Before recording any content on YouTube, you must ask yourself this question first; is screen recording on YouTube illegal?

How to Record YouTube Videos

With the above in mind, it is important to know how to record YouTube videos on PC in the right way. To be able to record the videos in the right way, you need to use one of the many available screen recording programs available in the market today.

However, since there are many screen recording programs available that can record YouTube videos with audio, it is important to choose the most suitable for your tasks. Filmora is an all-in-one video and audio recorder capable of recording, editing, and converting videos without losing quality. This software is quite intuitive and very easy to use. By choosing Filmora, you are halfway to knowing if; it is illegal to record music from YouTube. This is because it is a YouTube supporting program. Filmora is a recording and editing tool with many features to help you know how to record YouTube videos on pc. Such are;

  • Screen recording
  • Audio duking.
  • Screen detection.
  • Video stabilization.
  • Export to YouTube and Vimeo.
  • Green screen support.
  • Media library.
  • GIF support.
  • Record HD video in 4K/1080P/720p, support frame
  • Previewing rendering
  • Silence detection.
  • Auto-ripple.
  • Split-screen presets.
  • Advanced text editing.
  • Tilt-shift.
  • Chroma key.
  • Video and audio control.
  • Auto mix.

Follow the following steps when you want to record screen with Wondershare Filmora;

Step1: Download and install Wondershare Filmora.

If you do not have this software installed on your computer, you need to start by downloading and installing it on your device and then launch it. Having downloaded Filmora, you are halfway to knowing whether it is legal or is it illegal to record music from YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 2: Launch Filmora.

record games filmora

Now that you have installed this software, launch the Wondershare Filmora program and the main interface of the Filmora application will pop up to get you to the recording options. This interface has about four options; Audio reframe, Audio Best Sync, PC screen, and AI portrait. All these are set to make your work easier when recording videos and audio. Click on the new project from the welcome screen.

Step 3: Click on the record PC screen option.

filmora recording options

You can customize your recording options to suit your interest and then open your browser and open the YouTube video you want to record. After this is done, click on the red button to start recording the screen. Now you are aware of the steps you need to take when you want to record a YouTube video with audio.

record games filmora

How to Edit Recorded YouTube Video

Regardless of the software, you are using to edit your YouTube videos, there are common steps that you can follow to make your journey a success. Filmora is efficient and reliable software that you can easily operate when editing your videos. This is why I will take you through the steps that you need to take when editing YouTube videos with this program.

Step 1: Split or combine your video clips

Just like other alternative editing programs, the Wondershare Filmora video editing program has a timeline view of the project you are working on. This is where you can cut or drop your shots as each of the shots are in separate files that you should combine with others to make one complete video.

split video filmora

Filmora has an effective split feature, that can help you cut footage into parts, and after, you can move the splits into the correct position or delete the unwanted parts. The Quick Trim feature can help you to choose any part of your video quickly when previewing.

Filmora supports almost all the formats used to make videos and photos and this will help you reduce obstacles when you want to combine footage shot with different devices. With such capabilities, it is easy to add video clips, photos, and audio when editing Your YouTube Videos.

For you to combine several footages into one, you need to place all clips in the video track in an orderly way. Then set the timeline view and move the shots around, cut or trim to shorten as you prefer. To give your final production a professional look, you can add transitions between shots.

Step 2: Rotate, Crop, Pan, and Zoom

pan and zoom video filmora

At this point, you can rotate the video at any angle, or direction and you can as well change the scale of your video footage. If you want the viewers to focus on a certain part of the video frame, apply the Pan & Zoom feature.

Step 3: Add audio, texts, and more effects.

add text effects filmora

Now that you have edited your different video shots into a single video, you can now take the step of adding some more effects to your video. At this point, you can add different staff such as music, texts, and different other effects that you would prefer your viewers to see in your video. Some may think this is difficult to do if they have not tried it before.

The Wondershare Filmora screen editor has appropriate features to help you add all the effect you need without wasting time at all. This program will guide you through how to add effects to your YouTube videos. This is an important step in answering the question asked by many; is it illegal to record music from YouTube? If you adhere to YouTube rules and policy, you can incorporate music and other effects into your YouTube videos without fear.

Step 4: Save and Export

export or save videos filmora

After adding all the special effects, you are almost at the final stage. The next important thing to do is to choose the format of saving your video file. After making sure that your video format is set, and then you can export your video file.

Remember to save your file in a format acceptable to the platform that you are intending to upload your videos. Some of the major video formats accepted by YouTube include MP4, AVI, and VMA. You can use any of these formats to save your YouTube video files.

You don’t need to upload your videos later as the Filmora features will allow you to upload YouTube videos directly. It will choose the appropriate format, frame, and codec that suit your video files.

When editing your YouTube videos on your computer, remember to follow the above steps carefully, and remember to use the right widescreen format, and render your video files in either 1080p or 720p high definition.

Having equipped yourself with such knowledge, you can download the Filmora software and install it on your computer as it is one of the very best software when it comes to recording and editing videos and audio.

Conclusion

Now you know what to do and what not to do when it comes to recording and editing YouTube videos. Remember, for you to avoid problems with the YouTube platform, work in the brackets of the set policy. Find the right and fitting video editor such as Filmora to assist you in recording and editing videos for YouTube. There are many Filmora tutorial guides that can help you know how to download and install it on your PC.

Follow the following steps when you want to record screen with Wondershare Filmora;

Step1: Download and install Wondershare Filmora.

If you do not have this software installed on your computer, you need to start by downloading and installing it on your device and then launch it. Having downloaded Filmora, you are halfway to knowing whether it is legal or is it illegal to record music from YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 2: Launch Filmora.

record games filmora

Now that you have installed this software, launch the Wondershare Filmora program and the main interface of the Filmora application will pop up to get you to the recording options. This interface has about four options; Audio reframe, Audio Best Sync, PC screen, and AI portrait. All these are set to make your work easier when recording videos and audio. Click on the new project from the welcome screen.

Step 3: Click on the record PC screen option.

filmora recording options

You can customize your recording options to suit your interest and then open your browser and open the YouTube video you want to record. After this is done, click on the red button to start recording the screen. Now you are aware of the steps you need to take when you want to record a YouTube video with audio.

record games filmora

How to Edit Recorded YouTube Video

Regardless of the software, you are using to edit your YouTube videos, there are common steps that you can follow to make your journey a success. Filmora is efficient and reliable software that you can easily operate when editing your videos. This is why I will take you through the steps that you need to take when editing YouTube videos with this program.

Step 1: Split or combine your video clips

Just like other alternative editing programs, the Wondershare Filmora video editing program has a timeline view of the project you are working on. This is where you can cut or drop your shots as each of the shots are in separate files that you should combine with others to make one complete video.

split video filmora

Filmora has an effective split feature, that can help you cut footage into parts, and after, you can move the splits into the correct position or delete the unwanted parts. The Quick Trim feature can help you to choose any part of your video quickly when previewing.

Filmora supports almost all the formats used to make videos and photos and this will help you reduce obstacles when you want to combine footage shot with different devices. With such capabilities, it is easy to add video clips, photos, and audio when editing Your YouTube Videos.

For you to combine several footages into one, you need to place all clips in the video track in an orderly way. Then set the timeline view and move the shots around, cut or trim to shorten as you prefer. To give your final production a professional look, you can add transitions between shots.

Step 2: Rotate, Crop, Pan, and Zoom

pan and zoom video filmora

At this point, you can rotate the video at any angle, or direction and you can as well change the scale of your video footage. If you want the viewers to focus on a certain part of the video frame, apply the Pan & Zoom feature.

Step 3: Add audio, texts, and more effects.

add text effects filmora

Now that you have edited your different video shots into a single video, you can now take the step of adding some more effects to your video. At this point, you can add different staff such as music, texts, and different other effects that you would prefer your viewers to see in your video. Some may think this is difficult to do if they have not tried it before.

The Wondershare Filmora screen editor has appropriate features to help you add all the effect you need without wasting time at all. This program will guide you through how to add effects to your YouTube videos. This is an important step in answering the question asked by many; is it illegal to record music from YouTube? If you adhere to YouTube rules and policy, you can incorporate music and other effects into your YouTube videos without fear.

Step 4: Save and Export

export or save videos filmora

After adding all the special effects, you are almost at the final stage. The next important thing to do is to choose the format of saving your video file. After making sure that your video format is set, and then you can export your video file.

Remember to save your file in a format acceptable to the platform that you are intending to upload your videos. Some of the major video formats accepted by YouTube include MP4, AVI, and VMA. You can use any of these formats to save your YouTube video files.

You don’t need to upload your videos later as the Filmora features will allow you to upload YouTube videos directly. It will choose the appropriate format, frame, and codec that suit your video files.

When editing your YouTube videos on your computer, remember to follow the above steps carefully, and remember to use the right widescreen format, and render your video files in either 1080p or 720p high definition.

Having equipped yourself with such knowledge, you can download the Filmora software and install it on your computer as it is one of the very best software when it comes to recording and editing videos and audio.

Conclusion

Now you know what to do and what not to do when it comes to recording and editing YouTube videos. Remember, for you to avoid problems with the YouTube platform, work in the brackets of the set policy. Find the right and fitting video editor such as Filmora to assist you in recording and editing videos for YouTube. There are many Filmora tutorial guides that can help you know how to download and install it on your PC.

Follow the following steps when you want to record screen with Wondershare Filmora;

Step1: Download and install Wondershare Filmora.

If you do not have this software installed on your computer, you need to start by downloading and installing it on your device and then launch it. Having downloaded Filmora, you are halfway to knowing whether it is legal or is it illegal to record music from YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 2: Launch Filmora.

record games filmora

Now that you have installed this software, launch the Wondershare Filmora program and the main interface of the Filmora application will pop up to get you to the recording options. This interface has about four options; Audio reframe, Audio Best Sync, PC screen, and AI portrait. All these are set to make your work easier when recording videos and audio. Click on the new project from the welcome screen.

Step 3: Click on the record PC screen option.

filmora recording options

You can customize your recording options to suit your interest and then open your browser and open the YouTube video you want to record. After this is done, click on the red button to start recording the screen. Now you are aware of the steps you need to take when you want to record a YouTube video with audio.

record games filmora

How to Edit Recorded YouTube Video

Regardless of the software, you are using to edit your YouTube videos, there are common steps that you can follow to make your journey a success. Filmora is efficient and reliable software that you can easily operate when editing your videos. This is why I will take you through the steps that you need to take when editing YouTube videos with this program.

Step 1: Split or combine your video clips

Just like other alternative editing programs, the Wondershare Filmora video editing program has a timeline view of the project you are working on. This is where you can cut or drop your shots as each of the shots are in separate files that you should combine with others to make one complete video.

split video filmora

Filmora has an effective split feature, that can help you cut footage into parts, and after, you can move the splits into the correct position or delete the unwanted parts. The Quick Trim feature can help you to choose any part of your video quickly when previewing.

Filmora supports almost all the formats used to make videos and photos and this will help you reduce obstacles when you want to combine footage shot with different devices. With such capabilities, it is easy to add video clips, photos, and audio when editing Your YouTube Videos.

For you to combine several footages into one, you need to place all clips in the video track in an orderly way. Then set the timeline view and move the shots around, cut or trim to shorten as you prefer. To give your final production a professional look, you can add transitions between shots.

Step 2: Rotate, Crop, Pan, and Zoom

pan and zoom video filmora

At this point, you can rotate the video at any angle, or direction and you can as well change the scale of your video footage. If you want the viewers to focus on a certain part of the video frame, apply the Pan & Zoom feature.

Step 3: Add audio, texts, and more effects.

add text effects filmora

Now that you have edited your different video shots into a single video, you can now take the step of adding some more effects to your video. At this point, you can add different staff such as music, texts, and different other effects that you would prefer your viewers to see in your video. Some may think this is difficult to do if they have not tried it before.

The Wondershare Filmora screen editor has appropriate features to help you add all the effect you need without wasting time at all. This program will guide you through how to add effects to your YouTube videos. This is an important step in answering the question asked by many; is it illegal to record music from YouTube? If you adhere to YouTube rules and policy, you can incorporate music and other effects into your YouTube videos without fear.

Step 4: Save and Export

export or save videos filmora

After adding all the special effects, you are almost at the final stage. The next important thing to do is to choose the format of saving your video file. After making sure that your video format is set, and then you can export your video file.

Remember to save your file in a format acceptable to the platform that you are intending to upload your videos. Some of the major video formats accepted by YouTube include MP4, AVI, and VMA. You can use any of these formats to save your YouTube video files.

You don’t need to upload your videos later as the Filmora features will allow you to upload YouTube videos directly. It will choose the appropriate format, frame, and codec that suit your video files.

When editing your YouTube videos on your computer, remember to follow the above steps carefully, and remember to use the right widescreen format, and render your video files in either 1080p or 720p high definition.

Having equipped yourself with such knowledge, you can download the Filmora software and install it on your computer as it is one of the very best software when it comes to recording and editing videos and audio.

Conclusion

Now you know what to do and what not to do when it comes to recording and editing YouTube videos. Remember, for you to avoid problems with the YouTube platform, work in the brackets of the set policy. Find the right and fitting video editor such as Filmora to assist you in recording and editing videos for YouTube. There are many Filmora tutorial guides that can help you know how to download and install it on your PC.

Follow the following steps when you want to record screen with Wondershare Filmora;

Step1: Download and install Wondershare Filmora.

If you do not have this software installed on your computer, you need to start by downloading and installing it on your device and then launch it. Having downloaded Filmora, you are halfway to knowing whether it is legal or is it illegal to record music from YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 2: Launch Filmora.

record games filmora

Now that you have installed this software, launch the Wondershare Filmora program and the main interface of the Filmora application will pop up to get you to the recording options. This interface has about four options; Audio reframe, Audio Best Sync, PC screen, and AI portrait. All these are set to make your work easier when recording videos and audio. Click on the new project from the welcome screen.

Step 3: Click on the record PC screen option.

filmora recording options

You can customize your recording options to suit your interest and then open your browser and open the YouTube video you want to record. After this is done, click on the red button to start recording the screen. Now you are aware of the steps you need to take when you want to record a YouTube video with audio.

record games filmora

How to Edit Recorded YouTube Video

Regardless of the software, you are using to edit your YouTube videos, there are common steps that you can follow to make your journey a success. Filmora is efficient and reliable software that you can easily operate when editing your videos. This is why I will take you through the steps that you need to take when editing YouTube videos with this program.

Step 1: Split or combine your video clips

Just like other alternative editing programs, the Wondershare Filmora video editing program has a timeline view of the project you are working on. This is where you can cut or drop your shots as each of the shots are in separate files that you should combine with others to make one complete video.

split video filmora

Filmora has an effective split feature, that can help you cut footage into parts, and after, you can move the splits into the correct position or delete the unwanted parts. The Quick Trim feature can help you to choose any part of your video quickly when previewing.

Filmora supports almost all the formats used to make videos and photos and this will help you reduce obstacles when you want to combine footage shot with different devices. With such capabilities, it is easy to add video clips, photos, and audio when editing Your YouTube Videos.

For you to combine several footages into one, you need to place all clips in the video track in an orderly way. Then set the timeline view and move the shots around, cut or trim to shorten as you prefer. To give your final production a professional look, you can add transitions between shots.

Step 2: Rotate, Crop, Pan, and Zoom

pan and zoom video filmora

At this point, you can rotate the video at any angle, or direction and you can as well change the scale of your video footage. If you want the viewers to focus on a certain part of the video frame, apply the Pan & Zoom feature.

Step 3: Add audio, texts, and more effects.

add text effects filmora

Now that you have edited your different video shots into a single video, you can now take the step of adding some more effects to your video. At this point, you can add different staff such as music, texts, and different other effects that you would prefer your viewers to see in your video. Some may think this is difficult to do if they have not tried it before.

The Wondershare Filmora screen editor has appropriate features to help you add all the effect you need without wasting time at all. This program will guide you through how to add effects to your YouTube videos. This is an important step in answering the question asked by many; is it illegal to record music from YouTube? If you adhere to YouTube rules and policy, you can incorporate music and other effects into your YouTube videos without fear.

Step 4: Save and Export

export or save videos filmora

After adding all the special effects, you are almost at the final stage. The next important thing to do is to choose the format of saving your video file. After making sure that your video format is set, and then you can export your video file.

Remember to save your file in a format acceptable to the platform that you are intending to upload your videos. Some of the major video formats accepted by YouTube include MP4, AVI, and VMA. You can use any of these formats to save your YouTube video files.

You don’t need to upload your videos later as the Filmora features will allow you to upload YouTube videos directly. It will choose the appropriate format, frame, and codec that suit your video files.

When editing your YouTube videos on your computer, remember to follow the above steps carefully, and remember to use the right widescreen format, and render your video files in either 1080p or 720p high definition.

Having equipped yourself with such knowledge, you can download the Filmora software and install it on your computer as it is one of the very best software when it comes to recording and editing videos and audio.

Conclusion

Now you know what to do and what not to do when it comes to recording and editing YouTube videos. Remember, for you to avoid problems with the YouTube platform, work in the brackets of the set policy. Find the right and fitting video editor such as Filmora to assist you in recording and editing videos for YouTube. There are many Filmora tutorial guides that can help you know how to download and install it on your PC.

YouTube Content Strategies: Skyrocket Your Ranking

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Do a quick search on YouTube to see what videos already exist on your topic.

Find Related Videos Sample

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

fantastic quote

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

Find Keywords with Ubersuggest

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

 Keywords in Ubersuggest

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Encourage Viewers to Engage in Video

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Design a Thumbnail

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

XDyocwuGRiSptxueJZ5aokKqKt-JXMbX

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Fill Out Your Videos Assets

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Download Filmora9 Win Version Download Filmora9 Mac Version

Do you have any questions about SEO? Please leave us a comment below.

author avatar

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Do a quick search on YouTube to see what videos already exist on your topic.

Find Related Videos Sample

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

fantastic quote

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

Find Keywords with Ubersuggest

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

 Keywords in Ubersuggest

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Encourage Viewers to Engage in Video

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Design a Thumbnail

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

XDyocwuGRiSptxueJZ5aokKqKt-JXMbX

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Fill Out Your Videos Assets

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Download Filmora9 Win Version Download Filmora9 Mac Version

Do you have any questions about SEO? Please leave us a comment below.

author avatar

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Do a quick search on YouTube to see what videos already exist on your topic.

Find Related Videos Sample

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

fantastic quote

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

Find Keywords with Ubersuggest

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

 Keywords in Ubersuggest

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Encourage Viewers to Engage in Video

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Design a Thumbnail

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

XDyocwuGRiSptxueJZ5aokKqKt-JXMbX

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Fill Out Your Videos Assets

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Download Filmora9 Win Version Download Filmora9 Mac Version

Do you have any questions about SEO? Please leave us a comment below.

author avatar

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Do a quick search on YouTube to see what videos already exist on your topic.

Find Related Videos Sample

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

fantastic quote

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

Find Keywords with Ubersuggest

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

 Keywords in Ubersuggest

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Encourage Viewers to Engage in Video

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Design a Thumbnail

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

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Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Fill Out Your Videos Assets

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Download Filmora9 Win Version Download Filmora9 Mac Version

Do you have any questions about SEO? Please leave us a comment below.

author avatar

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

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  • Title: "2024 Approved Is It Illegal to Document Video on YouTube Platform?"
  • Author: Thomas
  • Created at : 2024-05-31 12:45:10
  • Updated at : 2024-06-01 12:45:10
  • Link: https://youtube-help.techidaily.com/2024-approved-is-it-illegal-to-document-video-on-youtube-platform/
  • License: This work is licensed under CC BY-NC-SA 4.0.