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"2024 Approved Learn the Low-Cost Way of Designing Winning YouTube Ad Campaigns"
Learn the Low-Cost Way of Designing Winning YouTube Ad Campaigns
How to Create Video Ads for Free in YouTube Video Builder
Richard Bennett
Mar 27, 2024• Proven solutions
Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.
With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.
- Part 1: What Is YouTube Video Builder?
- Part 2: How Does YouTube Video Builder Work?
- Part 3: How to Get YouTube Video Builder?
- Part 4: How to Make Video Ads for Free with YouTube Video Builder?
- Part 5: Tips for Making Good Video Ads with YouTube Video Builder
Part 1: What Is YouTube Video Builder?
YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.
However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:
- Logo
You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.
- HD Images
At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.
- Google Chrome Browser
You must have the latest version of the Google Chrome web browser installed on your computer.
- YouTube Channel
Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.
- Availability of the Tool and Features
YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.
Part 2: How Does YouTube Video Builder Work?
As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.
There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.
Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.
Part 3: How Can I Get YouTube Video Builder?
Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .
Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.
Part 4: How to Make Video Ads for Free with YouTube Video Builder?
Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:
Step 1: Prepare a Console
After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.
Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.
After this, insert an image of your brand logo in the block under the Logos category.
Step 2: Add the Ingredients
When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.
Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.
Step 3: Make Cosmetic Manipulations
From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.
Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.
Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.
Step 4: Save the Video and Begin Promotion
After the video is generated, play to preview the film. If everything looks good, click Save video.
On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.
Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).
Part 5: Tips for Making Good Video Ads with YouTube Video Builder
The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:
- Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
- Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
- Remain consistent with the theme color, fonts, etc. throughout the video
- Make sure to include a catchy ‘Call for action’ text in your video ad
- Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
- Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
- Make sure to use the ad in your campaigns to make people aware of your brand/product(s)
Conclusion
The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.
With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.
- Part 1: What Is YouTube Video Builder?
- Part 2: How Does YouTube Video Builder Work?
- Part 3: How to Get YouTube Video Builder?
- Part 4: How to Make Video Ads for Free with YouTube Video Builder?
- Part 5: Tips for Making Good Video Ads with YouTube Video Builder
Part 1: What Is YouTube Video Builder?
YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.
However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:
- Logo
You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.
- HD Images
At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.
- Google Chrome Browser
You must have the latest version of the Google Chrome web browser installed on your computer.
- YouTube Channel
Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.
- Availability of the Tool and Features
YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.
Part 2: How Does YouTube Video Builder Work?
As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.
There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.
Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.
Part 3: How Can I Get YouTube Video Builder?
Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .
Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.
Part 4: How to Make Video Ads for Free with YouTube Video Builder?
Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:
Step 1: Prepare a Console
After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.
Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.
After this, insert an image of your brand logo in the block under the Logos category.
Step 2: Add the Ingredients
When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.
Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.
Step 3: Make Cosmetic Manipulations
From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.
Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.
Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.
Step 4: Save the Video and Begin Promotion
After the video is generated, play to preview the film. If everything looks good, click Save video.
On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.
Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).
Part 5: Tips for Making Good Video Ads with YouTube Video Builder
The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:
- Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
- Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
- Remain consistent with the theme color, fonts, etc. throughout the video
- Make sure to include a catchy ‘Call for action’ text in your video ad
- Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
- Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
- Make sure to use the ad in your campaigns to make people aware of your brand/product(s)
Conclusion
The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.
With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.
- Part 1: What Is YouTube Video Builder?
- Part 2: How Does YouTube Video Builder Work?
- Part 3: How to Get YouTube Video Builder?
- Part 4: How to Make Video Ads for Free with YouTube Video Builder?
- Part 5: Tips for Making Good Video Ads with YouTube Video Builder
Part 1: What Is YouTube Video Builder?
YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.
However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:
- Logo
You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.
- HD Images
At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.
- Google Chrome Browser
You must have the latest version of the Google Chrome web browser installed on your computer.
- YouTube Channel
Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.
- Availability of the Tool and Features
YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.
Part 2: How Does YouTube Video Builder Work?
As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.
There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.
Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.
Part 3: How Can I Get YouTube Video Builder?
Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .
Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.
Part 4: How to Make Video Ads for Free with YouTube Video Builder?
Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:
Step 1: Prepare a Console
After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.
Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.
After this, insert an image of your brand logo in the block under the Logos category.
Step 2: Add the Ingredients
When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.
Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.
Step 3: Make Cosmetic Manipulations
From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.
Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.
Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.
Step 4: Save the Video and Begin Promotion
After the video is generated, play to preview the film. If everything looks good, click Save video.
On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.
Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).
Part 5: Tips for Making Good Video Ads with YouTube Video Builder
The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:
- Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
- Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
- Remain consistent with the theme color, fonts, etc. throughout the video
- Make sure to include a catchy ‘Call for action’ text in your video ad
- Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
- Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
- Make sure to use the ad in your campaigns to make people aware of your brand/product(s)
Conclusion
The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.
With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.
- Part 1: What Is YouTube Video Builder?
- Part 2: How Does YouTube Video Builder Work?
- Part 3: How to Get YouTube Video Builder?
- Part 4: How to Make Video Ads for Free with YouTube Video Builder?
- Part 5: Tips for Making Good Video Ads with YouTube Video Builder
Part 1: What Is YouTube Video Builder?
YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.
However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:
- Logo
You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.
- HD Images
At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.
- Google Chrome Browser
You must have the latest version of the Google Chrome web browser installed on your computer.
- YouTube Channel
Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.
- Availability of the Tool and Features
YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.
Part 2: How Does YouTube Video Builder Work?
As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.
There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.
Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.
Part 3: How Can I Get YouTube Video Builder?
Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .
Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.
Part 4: How to Make Video Ads for Free with YouTube Video Builder?
Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:
Step 1: Prepare a Console
After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.
Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.
After this, insert an image of your brand logo in the block under the Logos category.
Step 2: Add the Ingredients
When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.
Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.
Step 3: Make Cosmetic Manipulations
From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.
Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.
Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.
Step 4: Save the Video and Begin Promotion
After the video is generated, play to preview the film. If everything looks good, click Save video.
On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.
Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).
Part 5: Tips for Making Good Video Ads with YouTube Video Builder
The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:
- Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
- Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
- Remain consistent with the theme color, fonts, etc. throughout the video
- Make sure to include a catchy ‘Call for action’ text in your video ad
- Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
- Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
- Make sure to use the ad in your campaigns to make people aware of your brand/product(s)
Conclusion
The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Unraveling Youtube’s Highest Peaks (Post-VidCon)
Beyond VidCon - A Guide to the Most Important YouTube Events
Richard Bennett
Dec 30, 2022• Proven solutions
Want to meet your favorite creators? Or, do you want to become a better creator yourself? There are huge conventions you can go to where you can both indulge in fandom and work on your skills. Here are the 7 largest and most well-known:
- VidCon (US/Europe/Australia)
- PlayList Live (US)
- Beautycon (US/UK)
- YouTube Fanfest (Various international locations)
- RTX (US/UK/Australia)
- Amplify Live (Australia)
- Summer in the City (UK)
The Most Important YouTube Events
Want to be a youtube creator too? Go and get Wondershare Filmora, the video editing software for all creators.
1. VidCon
VidCon US: June (Anaheim, California)
VidCon Europe (Amsterdam): March/April
VidCon Australia: August/September
In 2017 over 30,000 YouTube enthusiasts – from fans to A-list creators – attended VidCon US, and that was thousands of more people than attended in 2016. It’s hard to imagine that this event – the biggest convention for YouTube and online video – will do anything but grow over the next few years.
VidCon was founded by the Vlogbrothers in 2010 as a place for internet friends to meet in real life.
Passes:
There are three different types of passes for VidCon – the Community Track, the Creator Track, and the Industry Track.
The Community Track is for anyone who loves YouTube and wants a chance to see their favorite creators and meet other fans. Pricing ranges from $100 to $180, depending on how early you buy your ticket.
The Creator Track gets you to access to all the same events as the Community badges (except for the Meet & Greet Lottery*), plus even more panels and workshops that will help you become a better creator. Pricing ranges from $150 to $250 depending on how early you buy your ticket.
The Industry Track is for anyone working in online video or video-adjacent industries, like advertising, branding, or talent management. There are panels on online marketing and working with influencers. Pricing ranges from $550 to $850, depending on when you buy your ticket.
*The Meet and Greet Lottery is a chance for anyone attending with a Community or Industry pass to meet their favorite creator. You rank the 15 creators you’d most like to meet according to how much you want to meet them. A computerized system will determine who gets into which Meet & Greet.
You have a two-week window (usually the first half of May) to submit your choices.
2. PlayList Live
Orlando, Florida: April/May
Tri-State (Secaucus, New Jersey): September
Washington DC: September
Playlist Live is a YouTube event for creators and their supporters that has a particular focus on music. Where VidCon is advertised using images of sunshine, crowded convention halls, and speakers, Playlist Live is advertised with images of city skylines, concerts, and fireworks.
Playlist Live prides itself on having ‘non-stop interactive activities.’ These include chances to meet your favorite creators on the Saturday and Sunday of the event. Which meetups you get to attend are determined by first-come-first-serve online signup.
Passes:
Pricing may vary depending on which event you are attending and how early you purchase your ticket. The following ranges are an estimate. Not all pass types are available for all events.
The Standard Pass ($75 - $130) is the basic pass for fans of the online video who want to meet their favorite creators, play games, and have a great time.
The Standard Pass + Merch ($100-$155) gets you into the same events as the standard pass plus a t-shirt and a wristband.
The Standard Deluxe ($120 - $205) comes with a hoodie, sunglasses, and a commemorative ticket.
The Parent Pass/Parent + Merch/Parent Deluxe ($75-$200) is for parents who want to chaperone their kids around Playlist Live and includes access to everything the Standard Pass can access.
The Insight Pass ($150-$205) is for anyone who wants to learn more about being a digital creator. You get Standard access as well as workshops and panels for successful creators and industry professionals designed to help you on your path.
The Insight + Merch/Insight Deluxe Passes ($175-$280) you get the same access as an Insight Pass plus goodies like shirts, wristbands, commemorative tickets, and sunglasses.
The Premium Pass ($250-$404) grants you standard access plus early access for meetup registration and a special VIP meetup.
There is also business Passes with Merch and Deluxe (Business Deluxe can cost up to $330) options for people working in marketing, publicity, production, etc. These passes include access to an extra day of business and industry-specific programming.
3. Beautycon Festivals
Los Angeles: July
New York: April
London, UK: November
Beautycon is an event meant to highlight innovators in the fields of Beauty, Makeup, and Lifestyle. They bring together online creators, fans, celebrities, and brands for two-day festivals full of fun, panel discussions, shopping, and free samples.
In 2017, 30,000 people attended Beautycon festivals internationally.
Passes:
Two-Day General Admission ($69) gets you in for the whole weekend, and you’ll also get a fabric wristband and other goodies.
You can also get a One-Day General Admission to pass for $49.
The Two-Day Hauler pass ($199) gets you in the doors 2 hours before the General Admission passes, plus a VIP swag bag.
General Admission and Hauler passes do not include access to programmed meetups.
Two-Day All Access passes ($999) include early entry as well as reserved seating in the front row at the Min Stage, photo opportunities in the Halo Room, a tour of the Creator Gifting Suite, custom merch, credit at the Beautycon Shop online, plus everything from the General and Hauler packs.
The final type of pass, the Two-Day Beauty Insider ($1999) pass, has everything the All-Access pass has plus a 2-night stay at a hotel downtown (for the LA festival).
4. YouTube FanFest
These events are customized to the wherever festival is visiting, so you’re always sure to see the big and rising YouTube stars from your region. Generally, these events include performances and activities as well as a Meet & Greet.
There is not a steady annual schedule for FanFests, but it has visited these cities in the past: Manila, Mumbai, Seoul, Toronto, Sao Paulo, Jakarta, Tokyo, Jeddah, Bangkok, Ho Chi Minh City, Hong Kong, and Washington, DC.
5. RTX
Austin, Texas: August
London: September
Sydney, Australia: February
Brought to you by the creators behind Rooster Teeth, RTX is a celebration of internet culture and gaming. It includes exhibitors, live events, panels, and activities targeting gamers. Partners include Twitch and multiple gaming companies.
Passes:
It costs $50 for a Friday or Sunday pass, and $55 for just Saturday. You’ll get an attendee bag and lanyard with your pass.
The Weekend pass costs $110, and you get access to all 3 days plus the bag/lanyard and 1 autograph code.
A Weekend Plus ($335) pass gets you everything the Weekend pass gets you plus 2 autograph codes, early access to the Expo hall on Friday, lounge access, and reserved seating at the stage.
The Platinum pass is the most expensive at $729, and it includes everything the Weekend Plus pass does plus a priority line for panels, priority seating, and an exclusive party.
6. Amplify Live
Sydney, Australia: April
Melbourne, Australia: April
These events showcase the biggest social medial talent and musical acts in Australia and New Zealand. In 2017 the headliners of the Cool for Summer tour were Lindsey Stirling, Dan & Phil, and Nash Grier.
Tickets for the Cool for Summer tour cost $65 or $75 AUD depending on how early you buy them.
For VIP access, you can buy a Deluxe pass for $125-$150 AUD.
Meet and Greet tickets must be purchased separately from your event ticket.
Silver Meet and Greet, $80 AUD: access to the ‘Cool for Summer Celebrity Zone’ featuring non-headliner talent.
Gold Meet and Greet, $189 AUD: access to the ‘Cool for Summer Celebrity Zone’ plus a guaranteed meeting with one of the headliners (you choose which when you purchase).
Platinum Meet & Greet, $450 AUD: meet all the headliners and get access to an exclusive VIP area, merch pack, and special entry.
7. Summer in the City
London, UK: August
This is the largest online video festival in the UK. It features discussion panels, workshops, and live performances targeted at creators, fans of online video, and industry professionals. YouTubers might hang out on the show floor meeting fans, and there are also Meet and Greet sessions for top creators. All ticket holders can submit online ballots for a chance at Meet and Greet access.
Summer in the City even has its own awards show, SitC, to honor the best in online content. Previous winners include Dodie, Tomska, Jack & Dean, and Nathan Zed.
There is one day of Summer in the City called ‘Creator Day’ (generally on Friday), which features educational workshops for creators and industry professionals.
Passes:
If you buy your tickets during early bird pricing, the prices will look like this:
Saturday OR Sunday: £30.00
Saturday AND Sunday: £45.00
Creator Day: £30.00
Creator Day + Weekend: £60.00
Industry Ticket: £100.00
Have you ever attended an offline YouTube event? Which one, and how did you like it?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Dec 30, 2022• Proven solutions
Want to meet your favorite creators? Or, do you want to become a better creator yourself? There are huge conventions you can go to where you can both indulge in fandom and work on your skills. Here are the 7 largest and most well-known:
- VidCon (US/Europe/Australia)
- PlayList Live (US)
- Beautycon (US/UK)
- YouTube Fanfest (Various international locations)
- RTX (US/UK/Australia)
- Amplify Live (Australia)
- Summer in the City (UK)
The Most Important YouTube Events
Want to be a youtube creator too? Go and get Wondershare Filmora, the video editing software for all creators.
1. VidCon
VidCon US: June (Anaheim, California)
VidCon Europe (Amsterdam): March/April
VidCon Australia: August/September
In 2017 over 30,000 YouTube enthusiasts – from fans to A-list creators – attended VidCon US, and that was thousands of more people than attended in 2016. It’s hard to imagine that this event – the biggest convention for YouTube and online video – will do anything but grow over the next few years.
VidCon was founded by the Vlogbrothers in 2010 as a place for internet friends to meet in real life.
Passes:
There are three different types of passes for VidCon – the Community Track, the Creator Track, and the Industry Track.
The Community Track is for anyone who loves YouTube and wants a chance to see their favorite creators and meet other fans. Pricing ranges from $100 to $180, depending on how early you buy your ticket.
The Creator Track gets you to access to all the same events as the Community badges (except for the Meet & Greet Lottery*), plus even more panels and workshops that will help you become a better creator. Pricing ranges from $150 to $250 depending on how early you buy your ticket.
The Industry Track is for anyone working in online video or video-adjacent industries, like advertising, branding, or talent management. There are panels on online marketing and working with influencers. Pricing ranges from $550 to $850, depending on when you buy your ticket.
*The Meet and Greet Lottery is a chance for anyone attending with a Community or Industry pass to meet their favorite creator. You rank the 15 creators you’d most like to meet according to how much you want to meet them. A computerized system will determine who gets into which Meet & Greet.
You have a two-week window (usually the first half of May) to submit your choices.
2. PlayList Live
Orlando, Florida: April/May
Tri-State (Secaucus, New Jersey): September
Washington DC: September
Playlist Live is a YouTube event for creators and their supporters that has a particular focus on music. Where VidCon is advertised using images of sunshine, crowded convention halls, and speakers, Playlist Live is advertised with images of city skylines, concerts, and fireworks.
Playlist Live prides itself on having ‘non-stop interactive activities.’ These include chances to meet your favorite creators on the Saturday and Sunday of the event. Which meetups you get to attend are determined by first-come-first-serve online signup.
Passes:
Pricing may vary depending on which event you are attending and how early you purchase your ticket. The following ranges are an estimate. Not all pass types are available for all events.
The Standard Pass ($75 - $130) is the basic pass for fans of the online video who want to meet their favorite creators, play games, and have a great time.
The Standard Pass + Merch ($100-$155) gets you into the same events as the standard pass plus a t-shirt and a wristband.
The Standard Deluxe ($120 - $205) comes with a hoodie, sunglasses, and a commemorative ticket.
The Parent Pass/Parent + Merch/Parent Deluxe ($75-$200) is for parents who want to chaperone their kids around Playlist Live and includes access to everything the Standard Pass can access.
The Insight Pass ($150-$205) is for anyone who wants to learn more about being a digital creator. You get Standard access as well as workshops and panels for successful creators and industry professionals designed to help you on your path.
The Insight + Merch/Insight Deluxe Passes ($175-$280) you get the same access as an Insight Pass plus goodies like shirts, wristbands, commemorative tickets, and sunglasses.
The Premium Pass ($250-$404) grants you standard access plus early access for meetup registration and a special VIP meetup.
There is also business Passes with Merch and Deluxe (Business Deluxe can cost up to $330) options for people working in marketing, publicity, production, etc. These passes include access to an extra day of business and industry-specific programming.
3. Beautycon Festivals
Los Angeles: July
New York: April
London, UK: November
Beautycon is an event meant to highlight innovators in the fields of Beauty, Makeup, and Lifestyle. They bring together online creators, fans, celebrities, and brands for two-day festivals full of fun, panel discussions, shopping, and free samples.
In 2017, 30,000 people attended Beautycon festivals internationally.
Passes:
Two-Day General Admission ($69) gets you in for the whole weekend, and you’ll also get a fabric wristband and other goodies.
You can also get a One-Day General Admission to pass for $49.
The Two-Day Hauler pass ($199) gets you in the doors 2 hours before the General Admission passes, plus a VIP swag bag.
General Admission and Hauler passes do not include access to programmed meetups.
Two-Day All Access passes ($999) include early entry as well as reserved seating in the front row at the Min Stage, photo opportunities in the Halo Room, a tour of the Creator Gifting Suite, custom merch, credit at the Beautycon Shop online, plus everything from the General and Hauler packs.
The final type of pass, the Two-Day Beauty Insider ($1999) pass, has everything the All-Access pass has plus a 2-night stay at a hotel downtown (for the LA festival).
4. YouTube FanFest
These events are customized to the wherever festival is visiting, so you’re always sure to see the big and rising YouTube stars from your region. Generally, these events include performances and activities as well as a Meet & Greet.
There is not a steady annual schedule for FanFests, but it has visited these cities in the past: Manila, Mumbai, Seoul, Toronto, Sao Paulo, Jakarta, Tokyo, Jeddah, Bangkok, Ho Chi Minh City, Hong Kong, and Washington, DC.
5. RTX
Austin, Texas: August
London: September
Sydney, Australia: February
Brought to you by the creators behind Rooster Teeth, RTX is a celebration of internet culture and gaming. It includes exhibitors, live events, panels, and activities targeting gamers. Partners include Twitch and multiple gaming companies.
Passes:
It costs $50 for a Friday or Sunday pass, and $55 for just Saturday. You’ll get an attendee bag and lanyard with your pass.
The Weekend pass costs $110, and you get access to all 3 days plus the bag/lanyard and 1 autograph code.
A Weekend Plus ($335) pass gets you everything the Weekend pass gets you plus 2 autograph codes, early access to the Expo hall on Friday, lounge access, and reserved seating at the stage.
The Platinum pass is the most expensive at $729, and it includes everything the Weekend Plus pass does plus a priority line for panels, priority seating, and an exclusive party.
6. Amplify Live
Sydney, Australia: April
Melbourne, Australia: April
These events showcase the biggest social medial talent and musical acts in Australia and New Zealand. In 2017 the headliners of the Cool for Summer tour were Lindsey Stirling, Dan & Phil, and Nash Grier.
Tickets for the Cool for Summer tour cost $65 or $75 AUD depending on how early you buy them.
For VIP access, you can buy a Deluxe pass for $125-$150 AUD.
Meet and Greet tickets must be purchased separately from your event ticket.
Silver Meet and Greet, $80 AUD: access to the ‘Cool for Summer Celebrity Zone’ featuring non-headliner talent.
Gold Meet and Greet, $189 AUD: access to the ‘Cool for Summer Celebrity Zone’ plus a guaranteed meeting with one of the headliners (you choose which when you purchase).
Platinum Meet & Greet, $450 AUD: meet all the headliners and get access to an exclusive VIP area, merch pack, and special entry.
7. Summer in the City
London, UK: August
This is the largest online video festival in the UK. It features discussion panels, workshops, and live performances targeted at creators, fans of online video, and industry professionals. YouTubers might hang out on the show floor meeting fans, and there are also Meet and Greet sessions for top creators. All ticket holders can submit online ballots for a chance at Meet and Greet access.
Summer in the City even has its own awards show, SitC, to honor the best in online content. Previous winners include Dodie, Tomska, Jack & Dean, and Nathan Zed.
There is one day of Summer in the City called ‘Creator Day’ (generally on Friday), which features educational workshops for creators and industry professionals.
Passes:
If you buy your tickets during early bird pricing, the prices will look like this:
Saturday OR Sunday: £30.00
Saturday AND Sunday: £45.00
Creator Day: £30.00
Creator Day + Weekend: £60.00
Industry Ticket: £100.00
Have you ever attended an offline YouTube event? Which one, and how did you like it?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Dec 30, 2022• Proven solutions
Want to meet your favorite creators? Or, do you want to become a better creator yourself? There are huge conventions you can go to where you can both indulge in fandom and work on your skills. Here are the 7 largest and most well-known:
- VidCon (US/Europe/Australia)
- PlayList Live (US)
- Beautycon (US/UK)
- YouTube Fanfest (Various international locations)
- RTX (US/UK/Australia)
- Amplify Live (Australia)
- Summer in the City (UK)
The Most Important YouTube Events
Want to be a youtube creator too? Go and get Wondershare Filmora, the video editing software for all creators.
1. VidCon
VidCon US: June (Anaheim, California)
VidCon Europe (Amsterdam): March/April
VidCon Australia: August/September
In 2017 over 30,000 YouTube enthusiasts – from fans to A-list creators – attended VidCon US, and that was thousands of more people than attended in 2016. It’s hard to imagine that this event – the biggest convention for YouTube and online video – will do anything but grow over the next few years.
VidCon was founded by the Vlogbrothers in 2010 as a place for internet friends to meet in real life.
Passes:
There are three different types of passes for VidCon – the Community Track, the Creator Track, and the Industry Track.
The Community Track is for anyone who loves YouTube and wants a chance to see their favorite creators and meet other fans. Pricing ranges from $100 to $180, depending on how early you buy your ticket.
The Creator Track gets you to access to all the same events as the Community badges (except for the Meet & Greet Lottery*), plus even more panels and workshops that will help you become a better creator. Pricing ranges from $150 to $250 depending on how early you buy your ticket.
The Industry Track is for anyone working in online video or video-adjacent industries, like advertising, branding, or talent management. There are panels on online marketing and working with influencers. Pricing ranges from $550 to $850, depending on when you buy your ticket.
*The Meet and Greet Lottery is a chance for anyone attending with a Community or Industry pass to meet their favorite creator. You rank the 15 creators you’d most like to meet according to how much you want to meet them. A computerized system will determine who gets into which Meet & Greet.
You have a two-week window (usually the first half of May) to submit your choices.
2. PlayList Live
Orlando, Florida: April/May
Tri-State (Secaucus, New Jersey): September
Washington DC: September
Playlist Live is a YouTube event for creators and their supporters that has a particular focus on music. Where VidCon is advertised using images of sunshine, crowded convention halls, and speakers, Playlist Live is advertised with images of city skylines, concerts, and fireworks.
Playlist Live prides itself on having ‘non-stop interactive activities.’ These include chances to meet your favorite creators on the Saturday and Sunday of the event. Which meetups you get to attend are determined by first-come-first-serve online signup.
Passes:
Pricing may vary depending on which event you are attending and how early you purchase your ticket. The following ranges are an estimate. Not all pass types are available for all events.
The Standard Pass ($75 - $130) is the basic pass for fans of the online video who want to meet their favorite creators, play games, and have a great time.
The Standard Pass + Merch ($100-$155) gets you into the same events as the standard pass plus a t-shirt and a wristband.
The Standard Deluxe ($120 - $205) comes with a hoodie, sunglasses, and a commemorative ticket.
The Parent Pass/Parent + Merch/Parent Deluxe ($75-$200) is for parents who want to chaperone their kids around Playlist Live and includes access to everything the Standard Pass can access.
The Insight Pass ($150-$205) is for anyone who wants to learn more about being a digital creator. You get Standard access as well as workshops and panels for successful creators and industry professionals designed to help you on your path.
The Insight + Merch/Insight Deluxe Passes ($175-$280) you get the same access as an Insight Pass plus goodies like shirts, wristbands, commemorative tickets, and sunglasses.
The Premium Pass ($250-$404) grants you standard access plus early access for meetup registration and a special VIP meetup.
There is also business Passes with Merch and Deluxe (Business Deluxe can cost up to $330) options for people working in marketing, publicity, production, etc. These passes include access to an extra day of business and industry-specific programming.
3. Beautycon Festivals
Los Angeles: July
New York: April
London, UK: November
Beautycon is an event meant to highlight innovators in the fields of Beauty, Makeup, and Lifestyle. They bring together online creators, fans, celebrities, and brands for two-day festivals full of fun, panel discussions, shopping, and free samples.
In 2017, 30,000 people attended Beautycon festivals internationally.
Passes:
Two-Day General Admission ($69) gets you in for the whole weekend, and you’ll also get a fabric wristband and other goodies.
You can also get a One-Day General Admission to pass for $49.
The Two-Day Hauler pass ($199) gets you in the doors 2 hours before the General Admission passes, plus a VIP swag bag.
General Admission and Hauler passes do not include access to programmed meetups.
Two-Day All Access passes ($999) include early entry as well as reserved seating in the front row at the Min Stage, photo opportunities in the Halo Room, a tour of the Creator Gifting Suite, custom merch, credit at the Beautycon Shop online, plus everything from the General and Hauler packs.
The final type of pass, the Two-Day Beauty Insider ($1999) pass, has everything the All-Access pass has plus a 2-night stay at a hotel downtown (for the LA festival).
4. YouTube FanFest
These events are customized to the wherever festival is visiting, so you’re always sure to see the big and rising YouTube stars from your region. Generally, these events include performances and activities as well as a Meet & Greet.
There is not a steady annual schedule for FanFests, but it has visited these cities in the past: Manila, Mumbai, Seoul, Toronto, Sao Paulo, Jakarta, Tokyo, Jeddah, Bangkok, Ho Chi Minh City, Hong Kong, and Washington, DC.
5. RTX
Austin, Texas: August
London: September
Sydney, Australia: February
Brought to you by the creators behind Rooster Teeth, RTX is a celebration of internet culture and gaming. It includes exhibitors, live events, panels, and activities targeting gamers. Partners include Twitch and multiple gaming companies.
Passes:
It costs $50 for a Friday or Sunday pass, and $55 for just Saturday. You’ll get an attendee bag and lanyard with your pass.
The Weekend pass costs $110, and you get access to all 3 days plus the bag/lanyard and 1 autograph code.
A Weekend Plus ($335) pass gets you everything the Weekend pass gets you plus 2 autograph codes, early access to the Expo hall on Friday, lounge access, and reserved seating at the stage.
The Platinum pass is the most expensive at $729, and it includes everything the Weekend Plus pass does plus a priority line for panels, priority seating, and an exclusive party.
6. Amplify Live
Sydney, Australia: April
Melbourne, Australia: April
These events showcase the biggest social medial talent and musical acts in Australia and New Zealand. In 2017 the headliners of the Cool for Summer tour were Lindsey Stirling, Dan & Phil, and Nash Grier.
Tickets for the Cool for Summer tour cost $65 or $75 AUD depending on how early you buy them.
For VIP access, you can buy a Deluxe pass for $125-$150 AUD.
Meet and Greet tickets must be purchased separately from your event ticket.
Silver Meet and Greet, $80 AUD: access to the ‘Cool for Summer Celebrity Zone’ featuring non-headliner talent.
Gold Meet and Greet, $189 AUD: access to the ‘Cool for Summer Celebrity Zone’ plus a guaranteed meeting with one of the headliners (you choose which when you purchase).
Platinum Meet & Greet, $450 AUD: meet all the headliners and get access to an exclusive VIP area, merch pack, and special entry.
7. Summer in the City
London, UK: August
This is the largest online video festival in the UK. It features discussion panels, workshops, and live performances targeted at creators, fans of online video, and industry professionals. YouTubers might hang out on the show floor meeting fans, and there are also Meet and Greet sessions for top creators. All ticket holders can submit online ballots for a chance at Meet and Greet access.
Summer in the City even has its own awards show, SitC, to honor the best in online content. Previous winners include Dodie, Tomska, Jack & Dean, and Nathan Zed.
There is one day of Summer in the City called ‘Creator Day’ (generally on Friday), which features educational workshops for creators and industry professionals.
Passes:
If you buy your tickets during early bird pricing, the prices will look like this:
Saturday OR Sunday: £30.00
Saturday AND Sunday: £45.00
Creator Day: £30.00
Creator Day + Weekend: £60.00
Industry Ticket: £100.00
Have you ever attended an offline YouTube event? Which one, and how did you like it?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Dec 30, 2022• Proven solutions
Want to meet your favorite creators? Or, do you want to become a better creator yourself? There are huge conventions you can go to where you can both indulge in fandom and work on your skills. Here are the 7 largest and most well-known:
- VidCon (US/Europe/Australia)
- PlayList Live (US)
- Beautycon (US/UK)
- YouTube Fanfest (Various international locations)
- RTX (US/UK/Australia)
- Amplify Live (Australia)
- Summer in the City (UK)
The Most Important YouTube Events
Want to be a youtube creator too? Go and get Wondershare Filmora, the video editing software for all creators.
1. VidCon
VidCon US: June (Anaheim, California)
VidCon Europe (Amsterdam): March/April
VidCon Australia: August/September
In 2017 over 30,000 YouTube enthusiasts – from fans to A-list creators – attended VidCon US, and that was thousands of more people than attended in 2016. It’s hard to imagine that this event – the biggest convention for YouTube and online video – will do anything but grow over the next few years.
VidCon was founded by the Vlogbrothers in 2010 as a place for internet friends to meet in real life.
Passes:
There are three different types of passes for VidCon – the Community Track, the Creator Track, and the Industry Track.
The Community Track is for anyone who loves YouTube and wants a chance to see their favorite creators and meet other fans. Pricing ranges from $100 to $180, depending on how early you buy your ticket.
The Creator Track gets you to access to all the same events as the Community badges (except for the Meet & Greet Lottery*), plus even more panels and workshops that will help you become a better creator. Pricing ranges from $150 to $250 depending on how early you buy your ticket.
The Industry Track is for anyone working in online video or video-adjacent industries, like advertising, branding, or talent management. There are panels on online marketing and working with influencers. Pricing ranges from $550 to $850, depending on when you buy your ticket.
*The Meet and Greet Lottery is a chance for anyone attending with a Community or Industry pass to meet their favorite creator. You rank the 15 creators you’d most like to meet according to how much you want to meet them. A computerized system will determine who gets into which Meet & Greet.
You have a two-week window (usually the first half of May) to submit your choices.
2. PlayList Live
Orlando, Florida: April/May
Tri-State (Secaucus, New Jersey): September
Washington DC: September
Playlist Live is a YouTube event for creators and their supporters that has a particular focus on music. Where VidCon is advertised using images of sunshine, crowded convention halls, and speakers, Playlist Live is advertised with images of city skylines, concerts, and fireworks.
Playlist Live prides itself on having ‘non-stop interactive activities.’ These include chances to meet your favorite creators on the Saturday and Sunday of the event. Which meetups you get to attend are determined by first-come-first-serve online signup.
Passes:
Pricing may vary depending on which event you are attending and how early you purchase your ticket. The following ranges are an estimate. Not all pass types are available for all events.
The Standard Pass ($75 - $130) is the basic pass for fans of the online video who want to meet their favorite creators, play games, and have a great time.
The Standard Pass + Merch ($100-$155) gets you into the same events as the standard pass plus a t-shirt and a wristband.
The Standard Deluxe ($120 - $205) comes with a hoodie, sunglasses, and a commemorative ticket.
The Parent Pass/Parent + Merch/Parent Deluxe ($75-$200) is for parents who want to chaperone their kids around Playlist Live and includes access to everything the Standard Pass can access.
The Insight Pass ($150-$205) is for anyone who wants to learn more about being a digital creator. You get Standard access as well as workshops and panels for successful creators and industry professionals designed to help you on your path.
The Insight + Merch/Insight Deluxe Passes ($175-$280) you get the same access as an Insight Pass plus goodies like shirts, wristbands, commemorative tickets, and sunglasses.
The Premium Pass ($250-$404) grants you standard access plus early access for meetup registration and a special VIP meetup.
There is also business Passes with Merch and Deluxe (Business Deluxe can cost up to $330) options for people working in marketing, publicity, production, etc. These passes include access to an extra day of business and industry-specific programming.
3. Beautycon Festivals
Los Angeles: July
New York: April
London, UK: November
Beautycon is an event meant to highlight innovators in the fields of Beauty, Makeup, and Lifestyle. They bring together online creators, fans, celebrities, and brands for two-day festivals full of fun, panel discussions, shopping, and free samples.
In 2017, 30,000 people attended Beautycon festivals internationally.
Passes:
Two-Day General Admission ($69) gets you in for the whole weekend, and you’ll also get a fabric wristband and other goodies.
You can also get a One-Day General Admission to pass for $49.
The Two-Day Hauler pass ($199) gets you in the doors 2 hours before the General Admission passes, plus a VIP swag bag.
General Admission and Hauler passes do not include access to programmed meetups.
Two-Day All Access passes ($999) include early entry as well as reserved seating in the front row at the Min Stage, photo opportunities in the Halo Room, a tour of the Creator Gifting Suite, custom merch, credit at the Beautycon Shop online, plus everything from the General and Hauler packs.
The final type of pass, the Two-Day Beauty Insider ($1999) pass, has everything the All-Access pass has plus a 2-night stay at a hotel downtown (for the LA festival).
4. YouTube FanFest
These events are customized to the wherever festival is visiting, so you’re always sure to see the big and rising YouTube stars from your region. Generally, these events include performances and activities as well as a Meet & Greet.
There is not a steady annual schedule for FanFests, but it has visited these cities in the past: Manila, Mumbai, Seoul, Toronto, Sao Paulo, Jakarta, Tokyo, Jeddah, Bangkok, Ho Chi Minh City, Hong Kong, and Washington, DC.
5. RTX
Austin, Texas: August
London: September
Sydney, Australia: February
Brought to you by the creators behind Rooster Teeth, RTX is a celebration of internet culture and gaming. It includes exhibitors, live events, panels, and activities targeting gamers. Partners include Twitch and multiple gaming companies.
Passes:
It costs $50 for a Friday or Sunday pass, and $55 for just Saturday. You’ll get an attendee bag and lanyard with your pass.
The Weekend pass costs $110, and you get access to all 3 days plus the bag/lanyard and 1 autograph code.
A Weekend Plus ($335) pass gets you everything the Weekend pass gets you plus 2 autograph codes, early access to the Expo hall on Friday, lounge access, and reserved seating at the stage.
The Platinum pass is the most expensive at $729, and it includes everything the Weekend Plus pass does plus a priority line for panels, priority seating, and an exclusive party.
6. Amplify Live
Sydney, Australia: April
Melbourne, Australia: April
These events showcase the biggest social medial talent and musical acts in Australia and New Zealand. In 2017 the headliners of the Cool for Summer tour were Lindsey Stirling, Dan & Phil, and Nash Grier.
Tickets for the Cool for Summer tour cost $65 or $75 AUD depending on how early you buy them.
For VIP access, you can buy a Deluxe pass for $125-$150 AUD.
Meet and Greet tickets must be purchased separately from your event ticket.
Silver Meet and Greet, $80 AUD: access to the ‘Cool for Summer Celebrity Zone’ featuring non-headliner talent.
Gold Meet and Greet, $189 AUD: access to the ‘Cool for Summer Celebrity Zone’ plus a guaranteed meeting with one of the headliners (you choose which when you purchase).
Platinum Meet & Greet, $450 AUD: meet all the headliners and get access to an exclusive VIP area, merch pack, and special entry.
7. Summer in the City
London, UK: August
This is the largest online video festival in the UK. It features discussion panels, workshops, and live performances targeted at creators, fans of online video, and industry professionals. YouTubers might hang out on the show floor meeting fans, and there are also Meet and Greet sessions for top creators. All ticket holders can submit online ballots for a chance at Meet and Greet access.
Summer in the City even has its own awards show, SitC, to honor the best in online content. Previous winners include Dodie, Tomska, Jack & Dean, and Nathan Zed.
There is one day of Summer in the City called ‘Creator Day’ (generally on Friday), which features educational workshops for creators and industry professionals.
Passes:
If you buy your tickets during early bird pricing, the prices will look like this:
Saturday OR Sunday: £30.00
Saturday AND Sunday: £45.00
Creator Day: £30.00
Creator Day + Weekend: £60.00
Industry Ticket: £100.00
Have you ever attended an offline YouTube event? Which one, and how did you like it?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
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- Title: "2024 Approved Learn the Low-Cost Way of Designing Winning YouTube Ad Campaigns"
- Author: Thomas
- Created at : 2024-05-31 12:47:45
- Updated at : 2024-06-01 12:47:45
- Link: https://youtube-help.techidaily.com/2024-approved-learn-the-low-cost-way-of-designing-winning-youtube-ad-campaigns/
- License: This work is licensed under CC BY-NC-SA 4.0.
