Leveraging Regular Content Posts for Enhanced YouTube Traffic

How Often Should You Upload Videos to YouTube to Get More Views

Richard Bennett

Oct 26, 2023• Proven solutions

0

How often should you upload to YouTube?

Scheduling isn’t the most glamourous part of being a YouTube creator, but it is important. Having a schedule and sticking to it is one of the best ways to grow your subscriber base , keep your existing subscribers engaged , and keep yourself from drifting away from YouTube.

1. Be Specific About Your YouTube Posting Schedule
2. Make Your Upload Schedule Public
3. Remember That Posting on YouTube Takes Time
4. Bank YouTube Videos
5. Set Realistic Goals

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Creative people don’t always like the idea of scheduling. You either feel inspired or you don’t (click here to learn how to come up with video ideas ). If that means you go a month without posting and then post 3 times in one week, what’s the harm in that?

The harm is that your channel will grow more slowly, you won’t get as many views on the videos when you post them, and if you do manage to bring in new subscribers they might forget about you by the next time you’re feeling inspired. Making great content that you really care about is essential to being successful on YouTube, but it isn’t the only important thing.

Sticking to a schedule is one of Phil’s most important tips for getting subs!

Here are 5 tips on how you can make a schedule for yourself and actually stick to it. Read to the end to find out which are the best days to post to YouTube!

People who read this also read：
5 Tips To Get More Views With YouTube Video Optimization [Free Checklist] >>

1. Be Specific About Your YouTube Posting Schedule

Don’t just say you’re going to post a new video every week, decide on a specific day and time. If your subscribers expect new posts from you Thursdays at 4 pm, they will check your channel for those new posts every Thursday at 4 pm. This will make it easier for you to keep your view count close to your subscriber count.

The other benefit of being specific about your posting time is that the more specific you are, the less wiggle room you give yourself. Setting a clear deadline with yourself makes it harder to procrastinate.

2. Make Your YouTube Upload Schedule Public

Post your schedule somewhere potential subscribers can see it like in your channel banner, intro, or video descriptions. The reason schedules work as a tool for growth is that they allow your audience to build up anticipation. It will be easier for newcomers to your channel to feel that anticipation if you start setting expectations for them on their first visit.

Committing publicly to a posting schedule means making a promise to your viewers. If you break that promise, they will be disappointed. This social pressure should help to keep you posting consistently.

3. Remember That Posting on YouTube Takes Time

When you decide what day you want to post on, make sure that it’s a day where you have a lot of time to spend on things like writing your description, promoting your video, and answering comments.

It might be helpful to set a private deadline for yourself the day before your official post to upload your video and enter all of your metadata (title, description, tags). Then you can keep the video private until it’s time to post. You might also want to check out these tips on how to export and upload faster .

4. Bank YouTube Videos

It might happen that one week you’re full of ideas and energy and making videos is a breeze. It can be tempting to abandon your schedule and post more than normal, but you should resist that urge. Don’t waste all that energy – make the videos – but instead of posting them all right away, you should save them for weeks where you aren’t feeling the same enthusiasm.

5. Set Realistic Goals

Your schedule shouldn’t leave you feeling burnt out. When you’re coming up with your schedule, think realistically about how much time you have to devote to YouTube and how much time you need to spend on a video. Give yourself enough time that you can keep to your schedule without feeling rushed.

Never make your schedule based on what other YouTubers are doing. Your lives are different.

Posting once a week is a good standard schedule, but if you like to spend a lot of time editing your videos and you work full time then maybe once a week isn’t realistic for you. Maybe you should post once every two weeks.

The Best Days and Times to Post to YouTube

The best times to post are Thursdays and Fridays between 12 and 3pm (in the time zone of the majority of your subscribers – just check analytics in your Creator Studio). These are the times when there are the most viewers available to watch your videos. Monday and Tuesday are the worst days to post.

Amy’s scheduling advice: don’t bite off more than you can chew!

So, how many times do you upload per week, or per month? How often should you upload to YouTube?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

How often should you upload to YouTube?

Scheduling isn’t the most glamourous part of being a YouTube creator, but it is important. Having a schedule and sticking to it is one of the best ways to grow your subscriber base , keep your existing subscribers engaged , and keep yourself from drifting away from YouTube.

1. Be Specific About Your YouTube Posting Schedule
2. Make Your Upload Schedule Public
3. Remember That Posting on YouTube Takes Time
4. Bank YouTube Videos
5. Set Realistic Goals

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Creative people don’t always like the idea of scheduling. You either feel inspired or you don’t (click here to learn how to come up with video ideas ). If that means you go a month without posting and then post 3 times in one week, what’s the harm in that?

The harm is that your channel will grow more slowly, you won’t get as many views on the videos when you post them, and if you do manage to bring in new subscribers they might forget about you by the next time you’re feeling inspired. Making great content that you really care about is essential to being successful on YouTube, but it isn’t the only important thing.

Sticking to a schedule is one of Phil’s most important tips for getting subs!

Here are 5 tips on how you can make a schedule for yourself and actually stick to it. Read to the end to find out which are the best days to post to YouTube!

People who read this also read：
5 Tips To Get More Views With YouTube Video Optimization [Free Checklist] >>

1. Be Specific About Your YouTube Posting Schedule

Don’t just say you’re going to post a new video every week, decide on a specific day and time. If your subscribers expect new posts from you Thursdays at 4 pm, they will check your channel for those new posts every Thursday at 4 pm. This will make it easier for you to keep your view count close to your subscriber count.

The other benefit of being specific about your posting time is that the more specific you are, the less wiggle room you give yourself. Setting a clear deadline with yourself makes it harder to procrastinate.

2. Make Your YouTube Upload Schedule Public

Post your schedule somewhere potential subscribers can see it like in your channel banner, intro, or video descriptions. The reason schedules work as a tool for growth is that they allow your audience to build up anticipation. It will be easier for newcomers to your channel to feel that anticipation if you start setting expectations for them on their first visit.

Committing publicly to a posting schedule means making a promise to your viewers. If you break that promise, they will be disappointed. This social pressure should help to keep you posting consistently.

3. Remember That Posting on YouTube Takes Time

When you decide what day you want to post on, make sure that it’s a day where you have a lot of time to spend on things like writing your description, promoting your video, and answering comments.

It might be helpful to set a private deadline for yourself the day before your official post to upload your video and enter all of your metadata (title, description, tags). Then you can keep the video private until it’s time to post. You might also want to check out these tips on how to export and upload faster .

4. Bank YouTube Videos

It might happen that one week you’re full of ideas and energy and making videos is a breeze. It can be tempting to abandon your schedule and post more than normal, but you should resist that urge. Don’t waste all that energy – make the videos – but instead of posting them all right away, you should save them for weeks where you aren’t feeling the same enthusiasm.

5. Set Realistic Goals

Your schedule shouldn’t leave you feeling burnt out. When you’re coming up with your schedule, think realistically about how much time you have to devote to YouTube and how much time you need to spend on a video. Give yourself enough time that you can keep to your schedule without feeling rushed.

Never make your schedule based on what other YouTubers are doing. Your lives are different.

Posting once a week is a good standard schedule, but if you like to spend a lot of time editing your videos and you work full time then maybe once a week isn’t realistic for you. Maybe you should post once every two weeks.

The Best Days and Times to Post to YouTube

The best times to post are Thursdays and Fridays between 12 and 3pm (in the time zone of the majority of your subscribers – just check analytics in your Creator Studio). These are the times when there are the most viewers available to watch your videos. Monday and Tuesday are the worst days to post.

Amy’s scheduling advice: don’t bite off more than you can chew!

So, how many times do you upload per week, or per month? How often should you upload to YouTube?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

How often should you upload to YouTube?

Scheduling isn’t the most glamourous part of being a YouTube creator, but it is important. Having a schedule and sticking to it is one of the best ways to grow your subscriber base , keep your existing subscribers engaged , and keep yourself from drifting away from YouTube.

1. Be Specific About Your YouTube Posting Schedule
2. Make Your Upload Schedule Public
3. Remember That Posting on YouTube Takes Time
4. Bank YouTube Videos
5. Set Realistic Goals

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Creative people don’t always like the idea of scheduling. You either feel inspired or you don’t (click here to learn how to come up with video ideas ). If that means you go a month without posting and then post 3 times in one week, what’s the harm in that?

The harm is that your channel will grow more slowly, you won’t get as many views on the videos when you post them, and if you do manage to bring in new subscribers they might forget about you by the next time you’re feeling inspired. Making great content that you really care about is essential to being successful on YouTube, but it isn’t the only important thing.

Sticking to a schedule is one of Phil’s most important tips for getting subs!

Here are 5 tips on how you can make a schedule for yourself and actually stick to it. Read to the end to find out which are the best days to post to YouTube!

People who read this also read：
5 Tips To Get More Views With YouTube Video Optimization [Free Checklist] >>

1. Be Specific About Your YouTube Posting Schedule

Don’t just say you’re going to post a new video every week, decide on a specific day and time. If your subscribers expect new posts from you Thursdays at 4 pm, they will check your channel for those new posts every Thursday at 4 pm. This will make it easier for you to keep your view count close to your subscriber count.

The other benefit of being specific about your posting time is that the more specific you are, the less wiggle room you give yourself. Setting a clear deadline with yourself makes it harder to procrastinate.

2. Make Your YouTube Upload Schedule Public

Post your schedule somewhere potential subscribers can see it like in your channel banner, intro, or video descriptions. The reason schedules work as a tool for growth is that they allow your audience to build up anticipation. It will be easier for newcomers to your channel to feel that anticipation if you start setting expectations for them on their first visit.

Committing publicly to a posting schedule means making a promise to your viewers. If you break that promise, they will be disappointed. This social pressure should help to keep you posting consistently.

3. Remember That Posting on YouTube Takes Time

When you decide what day you want to post on, make sure that it’s a day where you have a lot of time to spend on things like writing your description, promoting your video, and answering comments.

It might be helpful to set a private deadline for yourself the day before your official post to upload your video and enter all of your metadata (title, description, tags). Then you can keep the video private until it’s time to post. You might also want to check out these tips on how to export and upload faster .

4. Bank YouTube Videos

It might happen that one week you’re full of ideas and energy and making videos is a breeze. It can be tempting to abandon your schedule and post more than normal, but you should resist that urge. Don’t waste all that energy – make the videos – but instead of posting them all right away, you should save them for weeks where you aren’t feeling the same enthusiasm.

5. Set Realistic Goals

Your schedule shouldn’t leave you feeling burnt out. When you’re coming up with your schedule, think realistically about how much time you have to devote to YouTube and how much time you need to spend on a video. Give yourself enough time that you can keep to your schedule without feeling rushed.

Never make your schedule based on what other YouTubers are doing. Your lives are different.

Posting once a week is a good standard schedule, but if you like to spend a lot of time editing your videos and you work full time then maybe once a week isn’t realistic for you. Maybe you should post once every two weeks.

The Best Days and Times to Post to YouTube

The best times to post are Thursdays and Fridays between 12 and 3pm (in the time zone of the majority of your subscribers – just check analytics in your Creator Studio). These are the times when there are the most viewers available to watch your videos. Monday and Tuesday are the worst days to post.

Amy’s scheduling advice: don’t bite off more than you can chew!

So, how many times do you upload per week, or per month? How often should you upload to YouTube?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

How often should you upload to YouTube?

Scheduling isn’t the most glamourous part of being a YouTube creator, but it is important. Having a schedule and sticking to it is one of the best ways to grow your subscriber base , keep your existing subscribers engaged , and keep yourself from drifting away from YouTube.

1. Be Specific About Your YouTube Posting Schedule
2. Make Your Upload Schedule Public
3. Remember That Posting on YouTube Takes Time
4. Bank YouTube Videos
5. Set Realistic Goals

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Creative people don’t always like the idea of scheduling. You either feel inspired or you don’t (click here to learn how to come up with video ideas ). If that means you go a month without posting and then post 3 times in one week, what’s the harm in that?

The harm is that your channel will grow more slowly, you won’t get as many views on the videos when you post them, and if you do manage to bring in new subscribers they might forget about you by the next time you’re feeling inspired. Making great content that you really care about is essential to being successful on YouTube, but it isn’t the only important thing.

Sticking to a schedule is one of Phil’s most important tips for getting subs!

Here are 5 tips on how you can make a schedule for yourself and actually stick to it. Read to the end to find out which are the best days to post to YouTube!

People who read this also read：
5 Tips To Get More Views With YouTube Video Optimization [Free Checklist] >>

1. Be Specific About Your YouTube Posting Schedule

Don’t just say you’re going to post a new video every week, decide on a specific day and time. If your subscribers expect new posts from you Thursdays at 4 pm, they will check your channel for those new posts every Thursday at 4 pm. This will make it easier for you to keep your view count close to your subscriber count.

The other benefit of being specific about your posting time is that the more specific you are, the less wiggle room you give yourself. Setting a clear deadline with yourself makes it harder to procrastinate.

2. Make Your YouTube Upload Schedule Public

Post your schedule somewhere potential subscribers can see it like in your channel banner, intro, or video descriptions. The reason schedules work as a tool for growth is that they allow your audience to build up anticipation. It will be easier for newcomers to your channel to feel that anticipation if you start setting expectations for them on their first visit.

Committing publicly to a posting schedule means making a promise to your viewers. If you break that promise, they will be disappointed. This social pressure should help to keep you posting consistently.

3. Remember That Posting on YouTube Takes Time

When you decide what day you want to post on, make sure that it’s a day where you have a lot of time to spend on things like writing your description, promoting your video, and answering comments.

It might be helpful to set a private deadline for yourself the day before your official post to upload your video and enter all of your metadata (title, description, tags). Then you can keep the video private until it’s time to post. You might also want to check out these tips on how to export and upload faster .

4. Bank YouTube Videos

It might happen that one week you’re full of ideas and energy and making videos is a breeze. It can be tempting to abandon your schedule and post more than normal, but you should resist that urge. Don’t waste all that energy – make the videos – but instead of posting them all right away, you should save them for weeks where you aren’t feeling the same enthusiasm.

5. Set Realistic Goals

Your schedule shouldn’t leave you feeling burnt out. When you’re coming up with your schedule, think realistically about how much time you have to devote to YouTube and how much time you need to spend on a video. Give yourself enough time that you can keep to your schedule without feeling rushed.

Never make your schedule based on what other YouTubers are doing. Your lives are different.

Posting once a week is a good standard schedule, but if you like to spend a lot of time editing your videos and you work full time then maybe once a week isn’t realistic for you. Maybe you should post once every two weeks.

The Best Days and Times to Post to YouTube

The best times to post are Thursdays and Fridays between 12 and 3pm (in the time zone of the majority of your subscribers – just check analytics in your Creator Studio). These are the times when there are the most viewers available to watch your videos. Monday and Tuesday are the worst days to post.

Amy’s scheduling advice: don’t bite off more than you can chew!

So, how many times do you upload per week, or per month? How often should you upload to YouTube?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Tailored Trends: The Pathway to a Specialized Youtube Niche

How to Find A Niche Market on YouTube

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett