Mastering YouTube’s Video Comment Features

How to Turn on or off Comments on YouTube

Liza Brown

Mar 27, 2024• Proven solutions

YouTube comments are enabled by default, and if they aren’t, learning how to turn on comments on YouTube is extremely simple. One of the major benefits of having the comments enabled on your YouTube videos is that you get genuine feedback from your audiences.

As a brand, it is imperative to thoroughly read all the comments that your YouTube videos receive. This not only helps you do sentimental analysis; it also enables you to understand what the viewers expect from you, and where should you focus more while recording and editing your footage.

Keeping all these points in mind, the following sections explain how to enable comments on YouTube and how to turn off comments on YouTube. Here you will also get to know what other types of security and privacy options are there that you can use to filter the comments posted by the disturbing elements.

Part 1: How to Turn on or Turn off Comments for YouTube Channel

If you don’t want any comments on any of the videos that you publish, you must learn how to disable comments on the YouTube channel. The process of doing so is explained below:

Step 1: Get to YouTube Studio

Use your favorite web browser to go to YouTube and sign in to your Google account. Click your profile picture from the top-right corner of the webpage, and click YouTube Studio from the menu that appears.

Step 2: Go to Channel’s Advanced Settings

From the bottom of the left pane, click the Settings icon, click Channel from the Settings box that comes up next, and go to Advanced settings from the right window.

Step 3: Turn Off Comments

From the Audience section in the right pane itself, click to select the Yes, set this channel as made for kids. I always upload content that’s made for kids radio button. Click SAVE from the bottom-right corner to save the changes in order to turn off comments on all the videos on your YouTube channel.

To turn on comments on all the videos on your YouTube channel, you can follow the instructions given below:

1. Set Channel Videos as Not Made for Kids

Use the method explained above to get to the channel’s Advanced settings box. Select the No, set this channel as not made for kids. I never upload content that’s made for kids radio button. Click SAVE to save the changes.

2. Define Acceptable Comment Types

Click the Settings icon from the bottom of the left pane one more time. On the Settings box, go to the Upload defaults category from the left pane, and go to Advanced settings from the right. From the Comment visibility drop-down list under the Comments section in the right, choose your preferred comment allowance type, and click SAVE to allow the comments on the videos the channel has.

3. Set Comment Allowance for Videos

Back on the YouTube Studio page, click Content from the left pane. From the right section, check the Video box at the top of the list to select all the videos the channel has. Click Edit from the column header, and click Comments from the menu that comes up. From the New value drop-down list, choose your preferred allowance option for the comments, click UPDATE VIDEOS from the upper-right area, check the I understand the implications of this action box, and click UPDATE VIDEOS to allow comments on all the videos of the channel.

Additional Info about Comments Options

The four options that become available when you allow the comments on your YouTube channel along with their meaning are:

• Allow all comments

When you choose this option, YouTube allows everyone to post any kind of comment, irrespective of how inappropriate or unacceptable the text is.

• Hold potentially inappropriate comments for review

This option allows all the comments from all the users only if YouTube assumes that the text is safe, and doesn’t contain any inappropriate words. In case YouTube detects some objectionable content such as spam or slang, the comment is not published, until you review the text, and approve it manually.

• Hold all comments for review

Selecting this option holds all the comments from all the users, and waits for you to review and allow or disallow each of them manually.

• Disable comments

When this option is selected, no one can post a comment to the video(s) whatsoever.

Part 2: Turn on or Turn off Comments for Specific Videos

As you might have noticed, any video that is marked as ‘Made for kids’ doesn’t allow users to post comments. You can exploit this feature to enable or disable commenting on specific YouTube videos as well.

To learn how to turn on comments on YouTube for a specific video, you can follow the steps given below:

Step 1: Go to the Content Page

Use the method explained earlier to go to YouTube Studio, and click Content from the navigation bar in the left.

Step 2: Go to the Target Video’s Details Page

Hover the mouse over the target video in the right window, and click the Details icon.

Step 3: Turn on Comments

From under the Audience section in the right window of the Video details page, select the No, it’s not made for kids radio button. Next, click SHOW MORE, scroll down to the Comments and ratings section, and choose your preferred privacy option from the Comment visibility drop-down list. Click SAVE from the upper-right area to save the changes.

Note: To learn how to disable comments on YouTube for specific video, you can repeat the above steps, and choose the Yes, it’s made for kids radio button from the Audience section when you are on the Video details page.

FAQs About YouTube Comments

1. Why can’t I comment on the YouTube video?

There could be several reasons for this. For instance, the video or the entire channel is configured as ‘Made for kids’ by the owner, comments are disabled for the video or the channel by the owner, you are using some inappropriate words in the comment that have been temporarily blocked by YouTube, and the text requires to be reviewed and approved by the owner before it becomes visible, etc.

2. I want people to comment on my Private video. What should I do?

At the time of this writing, YouTube doesn’t allow anyone to post a comment on any video that has been set as ‘Private’. If your video is configured that way, you must change its nature to ‘Unlisted’, and share its link to the users before they can post a comment.

3. How can I block certain words and links on the YouTube comments?

You can go to YouTube Studio > Settings > Community, and on the Automated Filters tab in the right window, add the words to block in the Blocked words field. You can add multiple words by separating them with commas. To block the comments with links, check the Block links box. Click SAVE to save the changes.

4. If I turn comments off and back on again, will the old comments come back?

Yes. When you turn off the comments, the existing comments disappear. When you turn them back on, all the previous comments reappear, and become visible to the audience.

5. If I change my comment settings, will the existing comments be impacted?

That depends on the nature of the comments. For instance, if you modify the settings, the changes are reflected on the comments posted on the new videos, and the new comments on your channel homepage. However, there will be no impact on the existing comments on the existing videos, new comments on the existing videos, and the existing comments on your channel’s homepage.

Conclusion

It is easy to understand how to turn on comments on YouTube. The best thing is, the comments are enabled by default, and if you don’t need them, you can simply disable them by configuring the videos or the entire channel as ‘Made for kids’. If the comments on any video were enabled previously, and are disabled later on, the existing comments automatically disappear. They reappear when the comments on the video are reenabled.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

YouTube comments are enabled by default, and if they aren’t, learning how to turn on comments on YouTube is extremely simple. One of the major benefits of having the comments enabled on your YouTube videos is that you get genuine feedback from your audiences.

As a brand, it is imperative to thoroughly read all the comments that your YouTube videos receive. This not only helps you do sentimental analysis; it also enables you to understand what the viewers expect from you, and where should you focus more while recording and editing your footage.

Keeping all these points in mind, the following sections explain how to enable comments on YouTube and how to turn off comments on YouTube. Here you will also get to know what other types of security and privacy options are there that you can use to filter the comments posted by the disturbing elements.

Part 1: How to Turn on or Turn off Comments for YouTube Channel

If you don’t want any comments on any of the videos that you publish, you must learn how to disable comments on the YouTube channel. The process of doing so is explained below:

Step 1: Get to YouTube Studio

Use your favorite web browser to go to YouTube and sign in to your Google account. Click your profile picture from the top-right corner of the webpage, and click YouTube Studio from the menu that appears.

Step 2: Go to Channel’s Advanced Settings

From the bottom of the left pane, click the Settings icon, click Channel from the Settings box that comes up next, and go to Advanced settings from the right window.

Step 3: Turn Off Comments

From the Audience section in the right pane itself, click to select the Yes, set this channel as made for kids. I always upload content that’s made for kids radio button. Click SAVE from the bottom-right corner to save the changes in order to turn off comments on all the videos on your YouTube channel.

To turn on comments on all the videos on your YouTube channel, you can follow the instructions given below:

1. Set Channel Videos as Not Made for Kids

Use the method explained above to get to the channel’s Advanced settings box. Select the No, set this channel as not made for kids. I never upload content that’s made for kids radio button. Click SAVE to save the changes.

2. Define Acceptable Comment Types

Click the Settings icon from the bottom of the left pane one more time. On the Settings box, go to the Upload defaults category from the left pane, and go to Advanced settings from the right. From the Comment visibility drop-down list under the Comments section in the right, choose your preferred comment allowance type, and click SAVE to allow the comments on the videos the channel has.

3. Set Comment Allowance for Videos

Back on the YouTube Studio page, click Content from the left pane. From the right section, check the Video box at the top of the list to select all the videos the channel has. Click Edit from the column header, and click Comments from the menu that comes up. From the New value drop-down list, choose your preferred allowance option for the comments, click UPDATE VIDEOS from the upper-right area, check the I understand the implications of this action box, and click UPDATE VIDEOS to allow comments on all the videos of the channel.

Additional Info about Comments Options

The four options that become available when you allow the comments on your YouTube channel along with their meaning are:

• Allow all comments

When you choose this option, YouTube allows everyone to post any kind of comment, irrespective of how inappropriate or unacceptable the text is.

• Hold potentially inappropriate comments for review

This option allows all the comments from all the users only if YouTube assumes that the text is safe, and doesn’t contain any inappropriate words. In case YouTube detects some objectionable content such as spam or slang, the comment is not published, until you review the text, and approve it manually.

• Hold all comments for review

Selecting this option holds all the comments from all the users, and waits for you to review and allow or disallow each of them manually.

• Disable comments

When this option is selected, no one can post a comment to the video(s) whatsoever.

Part 2: Turn on or Turn off Comments for Specific Videos

As you might have noticed, any video that is marked as ‘Made for kids’ doesn’t allow users to post comments. You can exploit this feature to enable or disable commenting on specific YouTube videos as well.

To learn how to turn on comments on YouTube for a specific video, you can follow the steps given below:

Step 1: Go to the Content Page

Use the method explained earlier to go to YouTube Studio, and click Content from the navigation bar in the left.

Step 2: Go to the Target Video’s Details Page

Hover the mouse over the target video in the right window, and click the Details icon.

Step 3: Turn on Comments

From under the Audience section in the right window of the Video details page, select the No, it’s not made for kids radio button. Next, click SHOW MORE, scroll down to the Comments and ratings section, and choose your preferred privacy option from the Comment visibility drop-down list. Click SAVE from the upper-right area to save the changes.

Note: To learn how to disable comments on YouTube for specific video, you can repeat the above steps, and choose the Yes, it’s made for kids radio button from the Audience section when you are on the Video details page.

FAQs About YouTube Comments

1. Why can’t I comment on the YouTube video?

There could be several reasons for this. For instance, the video or the entire channel is configured as ‘Made for kids’ by the owner, comments are disabled for the video or the channel by the owner, you are using some inappropriate words in the comment that have been temporarily blocked by YouTube, and the text requires to be reviewed and approved by the owner before it becomes visible, etc.

2. I want people to comment on my Private video. What should I do?

At the time of this writing, YouTube doesn’t allow anyone to post a comment on any video that has been set as ‘Private’. If your video is configured that way, you must change its nature to ‘Unlisted’, and share its link to the users before they can post a comment.

3. How can I block certain words and links on the YouTube comments?

You can go to YouTube Studio > Settings > Community, and on the Automated Filters tab in the right window, add the words to block in the Blocked words field. You can add multiple words by separating them with commas. To block the comments with links, check the Block links box. Click SAVE to save the changes.

4. If I turn comments off and back on again, will the old comments come back?

Yes. When you turn off the comments, the existing comments disappear. When you turn them back on, all the previous comments reappear, and become visible to the audience.

5. If I change my comment settings, will the existing comments be impacted?

That depends on the nature of the comments. For instance, if you modify the settings, the changes are reflected on the comments posted on the new videos, and the new comments on your channel homepage. However, there will be no impact on the existing comments on the existing videos, new comments on the existing videos, and the existing comments on your channel’s homepage.

Conclusion

It is easy to understand how to turn on comments on YouTube. The best thing is, the comments are enabled by default, and if you don’t need them, you can simply disable them by configuring the videos or the entire channel as ‘Made for kids’. If the comments on any video were enabled previously, and are disabled later on, the existing comments automatically disappear. They reappear when the comments on the video are reenabled.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

YouTube comments are enabled by default, and if they aren’t, learning how to turn on comments on YouTube is extremely simple. One of the major benefits of having the comments enabled on your YouTube videos is that you get genuine feedback from your audiences.

As a brand, it is imperative to thoroughly read all the comments that your YouTube videos receive. This not only helps you do sentimental analysis; it also enables you to understand what the viewers expect from you, and where should you focus more while recording and editing your footage.

Keeping all these points in mind, the following sections explain how to enable comments on YouTube and how to turn off comments on YouTube. Here you will also get to know what other types of security and privacy options are there that you can use to filter the comments posted by the disturbing elements.

Part 1: How to Turn on or Turn off Comments for YouTube Channel

If you don’t want any comments on any of the videos that you publish, you must learn how to disable comments on the YouTube channel. The process of doing so is explained below:

Step 1: Get to YouTube Studio

Use your favorite web browser to go to YouTube and sign in to your Google account. Click your profile picture from the top-right corner of the webpage, and click YouTube Studio from the menu that appears.

Step 2: Go to Channel’s Advanced Settings

From the bottom of the left pane, click the Settings icon, click Channel from the Settings box that comes up next, and go to Advanced settings from the right window.

Step 3: Turn Off Comments

From the Audience section in the right pane itself, click to select the Yes, set this channel as made for kids. I always upload content that’s made for kids radio button. Click SAVE from the bottom-right corner to save the changes in order to turn off comments on all the videos on your YouTube channel.

To turn on comments on all the videos on your YouTube channel, you can follow the instructions given below:

1. Set Channel Videos as Not Made for Kids

Use the method explained above to get to the channel’s Advanced settings box. Select the No, set this channel as not made for kids. I never upload content that’s made for kids radio button. Click SAVE to save the changes.

2. Define Acceptable Comment Types

Click the Settings icon from the bottom of the left pane one more time. On the Settings box, go to the Upload defaults category from the left pane, and go to Advanced settings from the right. From the Comment visibility drop-down list under the Comments section in the right, choose your preferred comment allowance type, and click SAVE to allow the comments on the videos the channel has.

3. Set Comment Allowance for Videos

Back on the YouTube Studio page, click Content from the left pane. From the right section, check the Video box at the top of the list to select all the videos the channel has. Click Edit from the column header, and click Comments from the menu that comes up. From the New value drop-down list, choose your preferred allowance option for the comments, click UPDATE VIDEOS from the upper-right area, check the I understand the implications of this action box, and click UPDATE VIDEOS to allow comments on all the videos of the channel.

Additional Info about Comments Options

The four options that become available when you allow the comments on your YouTube channel along with their meaning are:

• Allow all comments

When you choose this option, YouTube allows everyone to post any kind of comment, irrespective of how inappropriate or unacceptable the text is.

• Hold potentially inappropriate comments for review

This option allows all the comments from all the users only if YouTube assumes that the text is safe, and doesn’t contain any inappropriate words. In case YouTube detects some objectionable content such as spam or slang, the comment is not published, until you review the text, and approve it manually.

• Hold all comments for review

Selecting this option holds all the comments from all the users, and waits for you to review and allow or disallow each of them manually.

• Disable comments

When this option is selected, no one can post a comment to the video(s) whatsoever.

Part 2: Turn on or Turn off Comments for Specific Videos

As you might have noticed, any video that is marked as ‘Made for kids’ doesn’t allow users to post comments. You can exploit this feature to enable or disable commenting on specific YouTube videos as well.

To learn how to turn on comments on YouTube for a specific video, you can follow the steps given below:

Step 1: Go to the Content Page

Use the method explained earlier to go to YouTube Studio, and click Content from the navigation bar in the left.

Step 2: Go to the Target Video’s Details Page

Hover the mouse over the target video in the right window, and click the Details icon.

Step 3: Turn on Comments

From under the Audience section in the right window of the Video details page, select the No, it’s not made for kids radio button. Next, click SHOW MORE, scroll down to the Comments and ratings section, and choose your preferred privacy option from the Comment visibility drop-down list. Click SAVE from the upper-right area to save the changes.

Note: To learn how to disable comments on YouTube for specific video, you can repeat the above steps, and choose the Yes, it’s made for kids radio button from the Audience section when you are on the Video details page.

FAQs About YouTube Comments

1. Why can’t I comment on the YouTube video?

There could be several reasons for this. For instance, the video or the entire channel is configured as ‘Made for kids’ by the owner, comments are disabled for the video or the channel by the owner, you are using some inappropriate words in the comment that have been temporarily blocked by YouTube, and the text requires to be reviewed and approved by the owner before it becomes visible, etc.

2. I want people to comment on my Private video. What should I do?

At the time of this writing, YouTube doesn’t allow anyone to post a comment on any video that has been set as ‘Private’. If your video is configured that way, you must change its nature to ‘Unlisted’, and share its link to the users before they can post a comment.

3. How can I block certain words and links on the YouTube comments?

You can go to YouTube Studio > Settings > Community, and on the Automated Filters tab in the right window, add the words to block in the Blocked words field. You can add multiple words by separating them with commas. To block the comments with links, check the Block links box. Click SAVE to save the changes.

4. If I turn comments off and back on again, will the old comments come back?

Yes. When you turn off the comments, the existing comments disappear. When you turn them back on, all the previous comments reappear, and become visible to the audience.

5. If I change my comment settings, will the existing comments be impacted?

That depends on the nature of the comments. For instance, if you modify the settings, the changes are reflected on the comments posted on the new videos, and the new comments on your channel homepage. However, there will be no impact on the existing comments on the existing videos, new comments on the existing videos, and the existing comments on your channel’s homepage.

Conclusion

It is easy to understand how to turn on comments on YouTube. The best thing is, the comments are enabled by default, and if you don’t need them, you can simply disable them by configuring the videos or the entire channel as ‘Made for kids’. If the comments on any video were enabled previously, and are disabled later on, the existing comments automatically disappear. They reappear when the comments on the video are reenabled.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

YouTube comments are enabled by default, and if they aren’t, learning how to turn on comments on YouTube is extremely simple. One of the major benefits of having the comments enabled on your YouTube videos is that you get genuine feedback from your audiences.

As a brand, it is imperative to thoroughly read all the comments that your YouTube videos receive. This not only helps you do sentimental analysis; it also enables you to understand what the viewers expect from you, and where should you focus more while recording and editing your footage.

Keeping all these points in mind, the following sections explain how to enable comments on YouTube and how to turn off comments on YouTube. Here you will also get to know what other types of security and privacy options are there that you can use to filter the comments posted by the disturbing elements.

Part 1: How to Turn on or Turn off Comments for YouTube Channel

If you don’t want any comments on any of the videos that you publish, you must learn how to disable comments on the YouTube channel. The process of doing so is explained below:

Step 1: Get to YouTube Studio

Use your favorite web browser to go to YouTube and sign in to your Google account. Click your profile picture from the top-right corner of the webpage, and click YouTube Studio from the menu that appears.

Step 2: Go to Channel’s Advanced Settings

From the bottom of the left pane, click the Settings icon, click Channel from the Settings box that comes up next, and go to Advanced settings from the right window.

Step 3: Turn Off Comments

From the Audience section in the right pane itself, click to select the Yes, set this channel as made for kids. I always upload content that’s made for kids radio button. Click SAVE from the bottom-right corner to save the changes in order to turn off comments on all the videos on your YouTube channel.

To turn on comments on all the videos on your YouTube channel, you can follow the instructions given below:

1. Set Channel Videos as Not Made for Kids

Use the method explained above to get to the channel’s Advanced settings box. Select the No, set this channel as not made for kids. I never upload content that’s made for kids radio button. Click SAVE to save the changes.

2. Define Acceptable Comment Types

Click the Settings icon from the bottom of the left pane one more time. On the Settings box, go to the Upload defaults category from the left pane, and go to Advanced settings from the right. From the Comment visibility drop-down list under the Comments section in the right, choose your preferred comment allowance type, and click SAVE to allow the comments on the videos the channel has.

3. Set Comment Allowance for Videos

Back on the YouTube Studio page, click Content from the left pane. From the right section, check the Video box at the top of the list to select all the videos the channel has. Click Edit from the column header, and click Comments from the menu that comes up. From the New value drop-down list, choose your preferred allowance option for the comments, click UPDATE VIDEOS from the upper-right area, check the I understand the implications of this action box, and click UPDATE VIDEOS to allow comments on all the videos of the channel.

Additional Info about Comments Options

The four options that become available when you allow the comments on your YouTube channel along with their meaning are:

• Allow all comments

When you choose this option, YouTube allows everyone to post any kind of comment, irrespective of how inappropriate or unacceptable the text is.

• Hold potentially inappropriate comments for review

This option allows all the comments from all the users only if YouTube assumes that the text is safe, and doesn’t contain any inappropriate words. In case YouTube detects some objectionable content such as spam or slang, the comment is not published, until you review the text, and approve it manually.

• Hold all comments for review

Selecting this option holds all the comments from all the users, and waits for you to review and allow or disallow each of them manually.

• Disable comments

When this option is selected, no one can post a comment to the video(s) whatsoever.

Part 2: Turn on or Turn off Comments for Specific Videos

As you might have noticed, any video that is marked as ‘Made for kids’ doesn’t allow users to post comments. You can exploit this feature to enable or disable commenting on specific YouTube videos as well.

To learn how to turn on comments on YouTube for a specific video, you can follow the steps given below:

Step 1: Go to the Content Page

Use the method explained earlier to go to YouTube Studio, and click Content from the navigation bar in the left.

Step 2: Go to the Target Video’s Details Page

Hover the mouse over the target video in the right window, and click the Details icon.

Step 3: Turn on Comments

From under the Audience section in the right window of the Video details page, select the No, it’s not made for kids radio button. Next, click SHOW MORE, scroll down to the Comments and ratings section, and choose your preferred privacy option from the Comment visibility drop-down list. Click SAVE from the upper-right area to save the changes.

Note: To learn how to disable comments on YouTube for specific video, you can repeat the above steps, and choose the Yes, it’s made for kids radio button from the Audience section when you are on the Video details page.

FAQs About YouTube Comments

1. Why can’t I comment on the YouTube video?

There could be several reasons for this. For instance, the video or the entire channel is configured as ‘Made for kids’ by the owner, comments are disabled for the video or the channel by the owner, you are using some inappropriate words in the comment that have been temporarily blocked by YouTube, and the text requires to be reviewed and approved by the owner before it becomes visible, etc.

2. I want people to comment on my Private video. What should I do?

At the time of this writing, YouTube doesn’t allow anyone to post a comment on any video that has been set as ‘Private’. If your video is configured that way, you must change its nature to ‘Unlisted’, and share its link to the users before they can post a comment.

3. How can I block certain words and links on the YouTube comments?

You can go to YouTube Studio > Settings > Community, and on the Automated Filters tab in the right window, add the words to block in the Blocked words field. You can add multiple words by separating them with commas. To block the comments with links, check the Block links box. Click SAVE to save the changes.

4. If I turn comments off and back on again, will the old comments come back?

Yes. When you turn off the comments, the existing comments disappear. When you turn them back on, all the previous comments reappear, and become visible to the audience.

5. If I change my comment settings, will the existing comments be impacted?

That depends on the nature of the comments. For instance, if you modify the settings, the changes are reflected on the comments posted on the new videos, and the new comments on your channel homepage. However, there will be no impact on the existing comments on the existing videos, new comments on the existing videos, and the existing comments on your channel’s homepage.

Conclusion

It is easy to understand how to turn on comments on YouTube. The best thing is, the comments are enabled by default, and if you don’t need them, you can simply disable them by configuring the videos or the entire channel as ‘Made for kids’. If the comments on any video were enabled previously, and are disabled later on, the existing comments automatically disappear. They reappear when the comments on the video are reenabled.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

The Ultimate Encyclopedia to YouTube Thumbnail Mastery

The Ultimate Guide to YouTube Thumbnails that Get Views

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett