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"2024 Approved Maximize Views, Magnify Impact (YouTube Marketing Essentials)"
Maximize Views, Magnify Impact (YouTube Marketing Essentials)
5 Tips to Get More Views with YouTube Optimization [Free Checklist]
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
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Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Ultra-Wealthy Digital Creators
Top 10 Richest YouTubers in 2024 [Updated]
Richard Bennett
Mar 27, 2024• Proven solutions
With 1,300,000,000 daily users, YouTube offers instant access to one of the largest audiences on the Internet to all video content producers. The best part is, that you can create your own channel for free and start uploading videos today.
However, it is worth noting that success doesn’t come overnight and all of the highest-paid YouTubers had to work hard to get to where they are now. Another fascinating fact is that most of the people frequently mentioned in these discussions are under 30 years old. So let’s have a look at the top ten richest YouTubers..
Do you also want to share your life with videos on YouTube? Wondershare Filmora is thebest video editing software for YouTubers . With its intuitive interface and powerful features, you can just make wonderful videos without having to put a lot of time into editing. What’s more, Wondershare Filmora offers lots of preset effects for almost all niches, like Beauty, Makeup, Gaming, Travel, Education, etc. Check this video to know more about Wondershare Filmora, Or learn more from Wondershare Video Community:
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Learn more details about How to Make YouTube Video >>
Top 10 Richest YouTubers
Who is the richest YouTuber? Well, we’ve done some research and found some of the highest-paid YouTubers on the market. Things change but we’ll try our best efforts to keep the info up to date.
- Ryan Kaji (YouTube Channel: Ryan’s World)
- Mr. Beast (Jimmy Donaldson)
- Dude Perfect
- Mark Edward Fischbach (YouTube Channel: Markiplier)
- Logan Paul
- Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
- Jake Paul
- Daniel Middleton (YouTube Channel: DanTDM)
- Smosh
- Lilly Singh (YouTube Channel: IISuperwomanII)
1. Ryan Kaji (YouTube Channel: Ryan’s World)
Earnings: $29.5 million
Subscribers: 41.7 million
Is it unbelievable that the richest YouTubers in 2024 is a nine-year-old boy?
Ryan Kaji, whose YouTube channel name is Ryan’s world, managed to get 30 million subscribers in over five years and is one of the most successful kid YouTubers. Just as he wrote in his bio - Ryan is crazy about doing lots of funny things like pretend play, science experiments, music videos, skits, challenges, DIY arts and crafts, and more! Ryan turned his hobbies into creative educational videos, which inspired millions of children.
2. Mr. Beast (Jimmy Donaldson)
Earnings: $24 million
Subscribers: 47.8 million
Despite having 7 million more subscribers than the Ryan’s World channel, Donaldson’s fortune is currently 5.5 million short of being the largest among YouTubers. As YouTube’s biggest new star, it is still stunning enough for almost 50 million subscribers. As a matter of fact, his ambition is far more than that - 100 million subscribers and 3 billion views during 2021.
His videos combine stunts and humor. In the past half a year, Jimmy experienced prison life, built the largest Lego Tower in the world, sit in a tub of snakes for $10,000, etc. No one would deny all these incredible videos.
3. Dude Perfect
Earnings: $14 million
Subscribers: 43 million
The Dude Perfect group has 5 members, and the Cotton twins Cory and Coby are the core of this team, but their three high school friends have been a part of the project from the beginning. Besides running one of the most subscribed channels on YouTube the Dude Perfect crew also has their own mobile app just named Dude Perfect which is available on iOS and Android. And they have built a partnership with Nickelodeon and have a TV show called The Dude Perfect Show.
Most of their YouTube videos are centered around sports activities and they all contain elements of comedy that have significantly contributed to the popularity of the Dude Perfect YouTube channel, and most of their videos are sponsored. The fact that their videos often feature professional athletes and celebrities such as Tyreke Evans, Johnny Manziel, or Tim McGraw also contributed to the swift success of the crew.
4. Mark Edward Fischbach (YouTube Channel: Markiplier)
Earnings: $12.5 million
Subscribers: 23 million
Yet another gaming video producer made his way to the list of top ten richest YouTube superstars. Mark Fischbach mostly produces LetsPlay videos and is known for his over-the-top commentary style that often involves yelling or cursing.
Mark likes indie and horror video games and for that reason most videos on his Markiplier YouTube channel cover games such as Amnesia: The Dark Descent or Slender: The Eight Pages. In addition to being one of the most popular YouTubers in 2021, Mark is also a voice actor who appeared on several TV shows.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
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5. Logan Paul
Earnings: $12.5 million
Subscribers: 19 million
The vlogger who caught the public eye with the recent Japanese suicide incident hasn’t lost much of his YouTube subscribers despite his controversial behavior. As a matter of fact, his popularity seems to be on the rise at the moment since his videos got over 3 billion views in the three years since he started his YouTube channel. However, this may only be a fluke and his popularity may plummet if he continues to produce shocking but mediocre videos.
His daredevil style has launched this 22-year old to YouTube stardom, but as time passes it will be hard for Logan to maintain this level of success.
6. Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
Earnings: $12.5 million
Subscribers: 96 million
Felix Kjellberg is the owner of the most subscribed channel on YouTube and he is only 28 years old. The Swedish gaming commentator is probably one of the richest Internet celebrities because his net worth is estimated at between $30 and $50 million.
However, he seems to be past his prime, and for the second straight year, Felix’s annual income is declining. Aside from the work he’s done in the realm of gaming, the world’s most popular YouTuber has also published a book that sold more than 112,00 copies and he hosted a web series on YouTube Red titled Scare PewDiePie.
7. Jake Paul
Earnings: $11.5 million
Subscribers: 19 million
Jake Paul is Logan Paul’s younger brother, who is an actor, a musician, and a YouTube video producer who first gained recognition on Vine. He’s been on YouTube since 2013, and in the subsequent years, videos on his channel collected over 4 billion views.
His song ‘It’s Everyday Bro’ was released on May 30. 2017 had 70 million views in a single month, but it later went on to become the third most disliked video on YouTube. Jake is only 22 and if he manages to avoid scandals and controversy he may stay among the richest YouTubers for the years to come.
8. Daniel Middleton (YouTube Channel: DanTDM)
Earnings: $11 million
Subscribers: 19 million
Who said that gaming is a waste of time? Currently, the richest man on YouTube gaming channel has made his fortune on Minecraft videos, although Daniel Middleton, the owner of the most profitable channel on YouTube has also had quite a bit of success outside of the platform.
Daniel is from the United Kingdom and this British guy who was born in 1991 has published several comic books and starred in a number of TV shows (such as Skylanders Academy) and a YouTube Red Series, but the majority of his income still comes from the views he gets on his Minecraft videos, including gaming sponsorships and merchandise. He even has a second channel called MoreTDM though which was not active in recent years.
9. Smosh
Earnings: $11 million
Subscribers: 24 million
This is by far the oldest YouTube channel on this list since the duo of slapstick comedians Ian Hecox and Anthony Padilla joined the platform back in 2005. Over the years they have produced some iconic video-game music videos and parodies.
Smosh also has a number of ongoing web series that have attracted nearly 7 billion views and they have won numerous awards. In 2015 Smoosh: The Movie, was released, featuring Hecox and Padilla as themselves, but the film received only mild critical acclaim. Anthony Padilla stopped working on Smosh videos and started his own YouTube channel in 2017.
10. Lilly Singh (YouTube Channel: IISuperwomanII)
Earnings: $10.5 million
Subscribers: 14 million
The Canadian vlogger, comedy video producer, and singer Lilly Singh is the face behind an enormously popular YouTube channel called Superwoman. There is very little doubt that Lilly is indeed a superwoman because in 2021 her estimated earnings will surpass the $10 million mark.
This incredibly talented and beautiful Canadian has been producing YouTube videos since 2010, her videos have collected over 2 billion views. In addition to being a YouTube superstar, Lilly has also made appearances in feature films like Dr. Cabbie, Fahrenheit 451, or Bad Moms., to mention a few. Hopefully, her acting career will be as successful as her YouTube videos.
Conclusion:
Young stars are born every day, but reaching the heights of the top ten highest-paid YouTubers requires patience, hard work, and most of all a stroke of luck. The world’s largest video-sharing platform offers great opportunities for young people who want to share their skills, thoughts, and ideas with the rest of the world, but it also demands a lot of creativity and dedication. Interested in making money on YouTube? Check our tips and trick about How to Make Money on YouTube . Have started your YouTube channel already? Use our YouTube Money Calculator to estate how much money can you earn on YouTube.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With 1,300,000,000 daily users, YouTube offers instant access to one of the largest audiences on the Internet to all video content producers. The best part is, that you can create your own channel for free and start uploading videos today.
However, it is worth noting that success doesn’t come overnight and all of the highest-paid YouTubers had to work hard to get to where they are now. Another fascinating fact is that most of the people frequently mentioned in these discussions are under 30 years old. So let’s have a look at the top ten richest YouTubers..
Do you also want to share your life with videos on YouTube? Wondershare Filmora is thebest video editing software for YouTubers . With its intuitive interface and powerful features, you can just make wonderful videos without having to put a lot of time into editing. What’s more, Wondershare Filmora offers lots of preset effects for almost all niches, like Beauty, Makeup, Gaming, Travel, Education, etc. Check this video to know more about Wondershare Filmora, Or learn more from Wondershare Video Community:
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Learn more details about How to Make YouTube Video >>
Top 10 Richest YouTubers
Who is the richest YouTuber? Well, we’ve done some research and found some of the highest-paid YouTubers on the market. Things change but we’ll try our best efforts to keep the info up to date.
- Ryan Kaji (YouTube Channel: Ryan’s World)
- Mr. Beast (Jimmy Donaldson)
- Dude Perfect
- Mark Edward Fischbach (YouTube Channel: Markiplier)
- Logan Paul
- Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
- Jake Paul
- Daniel Middleton (YouTube Channel: DanTDM)
- Smosh
- Lilly Singh (YouTube Channel: IISuperwomanII)
1. Ryan Kaji (YouTube Channel: Ryan’s World)
Earnings: $29.5 million
Subscribers: 41.7 million
Is it unbelievable that the richest YouTubers in 2024 is a nine-year-old boy?
Ryan Kaji, whose YouTube channel name is Ryan’s world, managed to get 30 million subscribers in over five years and is one of the most successful kid YouTubers. Just as he wrote in his bio - Ryan is crazy about doing lots of funny things like pretend play, science experiments, music videos, skits, challenges, DIY arts and crafts, and more! Ryan turned his hobbies into creative educational videos, which inspired millions of children.
2. Mr. Beast (Jimmy Donaldson)
Earnings: $24 million
Subscribers: 47.8 million
Despite having 7 million more subscribers than the Ryan’s World channel, Donaldson’s fortune is currently 5.5 million short of being the largest among YouTubers. As YouTube’s biggest new star, it is still stunning enough for almost 50 million subscribers. As a matter of fact, his ambition is far more than that - 100 million subscribers and 3 billion views during 2021.
His videos combine stunts and humor. In the past half a year, Jimmy experienced prison life, built the largest Lego Tower in the world, sit in a tub of snakes for $10,000, etc. No one would deny all these incredible videos.
3. Dude Perfect
Earnings: $14 million
Subscribers: 43 million
The Dude Perfect group has 5 members, and the Cotton twins Cory and Coby are the core of this team, but their three high school friends have been a part of the project from the beginning. Besides running one of the most subscribed channels on YouTube the Dude Perfect crew also has their own mobile app just named Dude Perfect which is available on iOS and Android. And they have built a partnership with Nickelodeon and have a TV show called The Dude Perfect Show.
Most of their YouTube videos are centered around sports activities and they all contain elements of comedy that have significantly contributed to the popularity of the Dude Perfect YouTube channel, and most of their videos are sponsored. The fact that their videos often feature professional athletes and celebrities such as Tyreke Evans, Johnny Manziel, or Tim McGraw also contributed to the swift success of the crew.
4. Mark Edward Fischbach (YouTube Channel: Markiplier)
Earnings: $12.5 million
Subscribers: 23 million
Yet another gaming video producer made his way to the list of top ten richest YouTube superstars. Mark Fischbach mostly produces LetsPlay videos and is known for his over-the-top commentary style that often involves yelling or cursing.
Mark likes indie and horror video games and for that reason most videos on his Markiplier YouTube channel cover games such as Amnesia: The Dark Descent or Slender: The Eight Pages. In addition to being one of the most popular YouTubers in 2021, Mark is also a voice actor who appeared on several TV shows.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
- 100 Million+ Users
- 150+ Countries and Regions
- 4 Million+ Social Media Followers
- 5 Million+ Stock Media for Use
* Secure Download
5. Logan Paul
Earnings: $12.5 million
Subscribers: 19 million
The vlogger who caught the public eye with the recent Japanese suicide incident hasn’t lost much of his YouTube subscribers despite his controversial behavior. As a matter of fact, his popularity seems to be on the rise at the moment since his videos got over 3 billion views in the three years since he started his YouTube channel. However, this may only be a fluke and his popularity may plummet if he continues to produce shocking but mediocre videos.
His daredevil style has launched this 22-year old to YouTube stardom, but as time passes it will be hard for Logan to maintain this level of success.
6. Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
Earnings: $12.5 million
Subscribers: 96 million
Felix Kjellberg is the owner of the most subscribed channel on YouTube and he is only 28 years old. The Swedish gaming commentator is probably one of the richest Internet celebrities because his net worth is estimated at between $30 and $50 million.
However, he seems to be past his prime, and for the second straight year, Felix’s annual income is declining. Aside from the work he’s done in the realm of gaming, the world’s most popular YouTuber has also published a book that sold more than 112,00 copies and he hosted a web series on YouTube Red titled Scare PewDiePie.
7. Jake Paul
Earnings: $11.5 million
Subscribers: 19 million
Jake Paul is Logan Paul’s younger brother, who is an actor, a musician, and a YouTube video producer who first gained recognition on Vine. He’s been on YouTube since 2013, and in the subsequent years, videos on his channel collected over 4 billion views.
His song ‘It’s Everyday Bro’ was released on May 30. 2017 had 70 million views in a single month, but it later went on to become the third most disliked video on YouTube. Jake is only 22 and if he manages to avoid scandals and controversy he may stay among the richest YouTubers for the years to come.
8. Daniel Middleton (YouTube Channel: DanTDM)
Earnings: $11 million
Subscribers: 19 million
Who said that gaming is a waste of time? Currently, the richest man on YouTube gaming channel has made his fortune on Minecraft videos, although Daniel Middleton, the owner of the most profitable channel on YouTube has also had quite a bit of success outside of the platform.
Daniel is from the United Kingdom and this British guy who was born in 1991 has published several comic books and starred in a number of TV shows (such as Skylanders Academy) and a YouTube Red Series, but the majority of his income still comes from the views he gets on his Minecraft videos, including gaming sponsorships and merchandise. He even has a second channel called MoreTDM though which was not active in recent years.
9. Smosh
Earnings: $11 million
Subscribers: 24 million
This is by far the oldest YouTube channel on this list since the duo of slapstick comedians Ian Hecox and Anthony Padilla joined the platform back in 2005. Over the years they have produced some iconic video-game music videos and parodies.
Smosh also has a number of ongoing web series that have attracted nearly 7 billion views and they have won numerous awards. In 2015 Smoosh: The Movie, was released, featuring Hecox and Padilla as themselves, but the film received only mild critical acclaim. Anthony Padilla stopped working on Smosh videos and started his own YouTube channel in 2017.
10. Lilly Singh (YouTube Channel: IISuperwomanII)
Earnings: $10.5 million
Subscribers: 14 million
The Canadian vlogger, comedy video producer, and singer Lilly Singh is the face behind an enormously popular YouTube channel called Superwoman. There is very little doubt that Lilly is indeed a superwoman because in 2021 her estimated earnings will surpass the $10 million mark.
This incredibly talented and beautiful Canadian has been producing YouTube videos since 2010, her videos have collected over 2 billion views. In addition to being a YouTube superstar, Lilly has also made appearances in feature films like Dr. Cabbie, Fahrenheit 451, or Bad Moms., to mention a few. Hopefully, her acting career will be as successful as her YouTube videos.
Conclusion:
Young stars are born every day, but reaching the heights of the top ten highest-paid YouTubers requires patience, hard work, and most of all a stroke of luck. The world’s largest video-sharing platform offers great opportunities for young people who want to share their skills, thoughts, and ideas with the rest of the world, but it also demands a lot of creativity and dedication. Interested in making money on YouTube? Check our tips and trick about How to Make Money on YouTube . Have started your YouTube channel already? Use our YouTube Money Calculator to estate how much money can you earn on YouTube.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With 1,300,000,000 daily users, YouTube offers instant access to one of the largest audiences on the Internet to all video content producers. The best part is, that you can create your own channel for free and start uploading videos today.
However, it is worth noting that success doesn’t come overnight and all of the highest-paid YouTubers had to work hard to get to where they are now. Another fascinating fact is that most of the people frequently mentioned in these discussions are under 30 years old. So let’s have a look at the top ten richest YouTubers..
Do you also want to share your life with videos on YouTube? Wondershare Filmora is thebest video editing software for YouTubers . With its intuitive interface and powerful features, you can just make wonderful videos without having to put a lot of time into editing. What’s more, Wondershare Filmora offers lots of preset effects for almost all niches, like Beauty, Makeup, Gaming, Travel, Education, etc. Check this video to know more about Wondershare Filmora, Or learn more from Wondershare Video Community:
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Learn more details about How to Make YouTube Video >>
Top 10 Richest YouTubers
Who is the richest YouTuber? Well, we’ve done some research and found some of the highest-paid YouTubers on the market. Things change but we’ll try our best efforts to keep the info up to date.
- Ryan Kaji (YouTube Channel: Ryan’s World)
- Mr. Beast (Jimmy Donaldson)
- Dude Perfect
- Mark Edward Fischbach (YouTube Channel: Markiplier)
- Logan Paul
- Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
- Jake Paul
- Daniel Middleton (YouTube Channel: DanTDM)
- Smosh
- Lilly Singh (YouTube Channel: IISuperwomanII)
1. Ryan Kaji (YouTube Channel: Ryan’s World)
Earnings: $29.5 million
Subscribers: 41.7 million
Is it unbelievable that the richest YouTubers in 2024 is a nine-year-old boy?
Ryan Kaji, whose YouTube channel name is Ryan’s world, managed to get 30 million subscribers in over five years and is one of the most successful kid YouTubers. Just as he wrote in his bio - Ryan is crazy about doing lots of funny things like pretend play, science experiments, music videos, skits, challenges, DIY arts and crafts, and more! Ryan turned his hobbies into creative educational videos, which inspired millions of children.
2. Mr. Beast (Jimmy Donaldson)
Earnings: $24 million
Subscribers: 47.8 million
Despite having 7 million more subscribers than the Ryan’s World channel, Donaldson’s fortune is currently 5.5 million short of being the largest among YouTubers. As YouTube’s biggest new star, it is still stunning enough for almost 50 million subscribers. As a matter of fact, his ambition is far more than that - 100 million subscribers and 3 billion views during 2021.
His videos combine stunts and humor. In the past half a year, Jimmy experienced prison life, built the largest Lego Tower in the world, sit in a tub of snakes for $10,000, etc. No one would deny all these incredible videos.
3. Dude Perfect
Earnings: $14 million
Subscribers: 43 million
The Dude Perfect group has 5 members, and the Cotton twins Cory and Coby are the core of this team, but their three high school friends have been a part of the project from the beginning. Besides running one of the most subscribed channels on YouTube the Dude Perfect crew also has their own mobile app just named Dude Perfect which is available on iOS and Android. And they have built a partnership with Nickelodeon and have a TV show called The Dude Perfect Show.
Most of their YouTube videos are centered around sports activities and they all contain elements of comedy that have significantly contributed to the popularity of the Dude Perfect YouTube channel, and most of their videos are sponsored. The fact that their videos often feature professional athletes and celebrities such as Tyreke Evans, Johnny Manziel, or Tim McGraw also contributed to the swift success of the crew.
4. Mark Edward Fischbach (YouTube Channel: Markiplier)
Earnings: $12.5 million
Subscribers: 23 million
Yet another gaming video producer made his way to the list of top ten richest YouTube superstars. Mark Fischbach mostly produces LetsPlay videos and is known for his over-the-top commentary style that often involves yelling or cursing.
Mark likes indie and horror video games and for that reason most videos on his Markiplier YouTube channel cover games such as Amnesia: The Dark Descent or Slender: The Eight Pages. In addition to being one of the most popular YouTubers in 2021, Mark is also a voice actor who appeared on several TV shows.
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5. Logan Paul
Earnings: $12.5 million
Subscribers: 19 million
The vlogger who caught the public eye with the recent Japanese suicide incident hasn’t lost much of his YouTube subscribers despite his controversial behavior. As a matter of fact, his popularity seems to be on the rise at the moment since his videos got over 3 billion views in the three years since he started his YouTube channel. However, this may only be a fluke and his popularity may plummet if he continues to produce shocking but mediocre videos.
His daredevil style has launched this 22-year old to YouTube stardom, but as time passes it will be hard for Logan to maintain this level of success.
6. Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
Earnings: $12.5 million
Subscribers: 96 million
Felix Kjellberg is the owner of the most subscribed channel on YouTube and he is only 28 years old. The Swedish gaming commentator is probably one of the richest Internet celebrities because his net worth is estimated at between $30 and $50 million.
However, he seems to be past his prime, and for the second straight year, Felix’s annual income is declining. Aside from the work he’s done in the realm of gaming, the world’s most popular YouTuber has also published a book that sold more than 112,00 copies and he hosted a web series on YouTube Red titled Scare PewDiePie.
7. Jake Paul
Earnings: $11.5 million
Subscribers: 19 million
Jake Paul is Logan Paul’s younger brother, who is an actor, a musician, and a YouTube video producer who first gained recognition on Vine. He’s been on YouTube since 2013, and in the subsequent years, videos on his channel collected over 4 billion views.
His song ‘It’s Everyday Bro’ was released on May 30. 2017 had 70 million views in a single month, but it later went on to become the third most disliked video on YouTube. Jake is only 22 and if he manages to avoid scandals and controversy he may stay among the richest YouTubers for the years to come.
8. Daniel Middleton (YouTube Channel: DanTDM)
Earnings: $11 million
Subscribers: 19 million
Who said that gaming is a waste of time? Currently, the richest man on YouTube gaming channel has made his fortune on Minecraft videos, although Daniel Middleton, the owner of the most profitable channel on YouTube has also had quite a bit of success outside of the platform.
Daniel is from the United Kingdom and this British guy who was born in 1991 has published several comic books and starred in a number of TV shows (such as Skylanders Academy) and a YouTube Red Series, but the majority of his income still comes from the views he gets on his Minecraft videos, including gaming sponsorships and merchandise. He even has a second channel called MoreTDM though which was not active in recent years.
9. Smosh
Earnings: $11 million
Subscribers: 24 million
This is by far the oldest YouTube channel on this list since the duo of slapstick comedians Ian Hecox and Anthony Padilla joined the platform back in 2005. Over the years they have produced some iconic video-game music videos and parodies.
Smosh also has a number of ongoing web series that have attracted nearly 7 billion views and they have won numerous awards. In 2015 Smoosh: The Movie, was released, featuring Hecox and Padilla as themselves, but the film received only mild critical acclaim. Anthony Padilla stopped working on Smosh videos and started his own YouTube channel in 2017.
10. Lilly Singh (YouTube Channel: IISuperwomanII)
Earnings: $10.5 million
Subscribers: 14 million
The Canadian vlogger, comedy video producer, and singer Lilly Singh is the face behind an enormously popular YouTube channel called Superwoman. There is very little doubt that Lilly is indeed a superwoman because in 2021 her estimated earnings will surpass the $10 million mark.
This incredibly talented and beautiful Canadian has been producing YouTube videos since 2010, her videos have collected over 2 billion views. In addition to being a YouTube superstar, Lilly has also made appearances in feature films like Dr. Cabbie, Fahrenheit 451, or Bad Moms., to mention a few. Hopefully, her acting career will be as successful as her YouTube videos.
Conclusion:
Young stars are born every day, but reaching the heights of the top ten highest-paid YouTubers requires patience, hard work, and most of all a stroke of luck. The world’s largest video-sharing platform offers great opportunities for young people who want to share their skills, thoughts, and ideas with the rest of the world, but it also demands a lot of creativity and dedication. Interested in making money on YouTube? Check our tips and trick about How to Make Money on YouTube . Have started your YouTube channel already? Use our YouTube Money Calculator to estate how much money can you earn on YouTube.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With 1,300,000,000 daily users, YouTube offers instant access to one of the largest audiences on the Internet to all video content producers. The best part is, that you can create your own channel for free and start uploading videos today.
However, it is worth noting that success doesn’t come overnight and all of the highest-paid YouTubers had to work hard to get to where they are now. Another fascinating fact is that most of the people frequently mentioned in these discussions are under 30 years old. So let’s have a look at the top ten richest YouTubers..
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Top 10 Richest YouTubers
Who is the richest YouTuber? Well, we’ve done some research and found some of the highest-paid YouTubers on the market. Things change but we’ll try our best efforts to keep the info up to date.
- Ryan Kaji (YouTube Channel: Ryan’s World)
- Mr. Beast (Jimmy Donaldson)
- Dude Perfect
- Mark Edward Fischbach (YouTube Channel: Markiplier)
- Logan Paul
- Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
- Jake Paul
- Daniel Middleton (YouTube Channel: DanTDM)
- Smosh
- Lilly Singh (YouTube Channel: IISuperwomanII)
1. Ryan Kaji (YouTube Channel: Ryan’s World)
Earnings: $29.5 million
Subscribers: 41.7 million
Is it unbelievable that the richest YouTubers in 2024 is a nine-year-old boy?
Ryan Kaji, whose YouTube channel name is Ryan’s world, managed to get 30 million subscribers in over five years and is one of the most successful kid YouTubers. Just as he wrote in his bio - Ryan is crazy about doing lots of funny things like pretend play, science experiments, music videos, skits, challenges, DIY arts and crafts, and more! Ryan turned his hobbies into creative educational videos, which inspired millions of children.
2. Mr. Beast (Jimmy Donaldson)
Earnings: $24 million
Subscribers: 47.8 million
Despite having 7 million more subscribers than the Ryan’s World channel, Donaldson’s fortune is currently 5.5 million short of being the largest among YouTubers. As YouTube’s biggest new star, it is still stunning enough for almost 50 million subscribers. As a matter of fact, his ambition is far more than that - 100 million subscribers and 3 billion views during 2021.
His videos combine stunts and humor. In the past half a year, Jimmy experienced prison life, built the largest Lego Tower in the world, sit in a tub of snakes for $10,000, etc. No one would deny all these incredible videos.
3. Dude Perfect
Earnings: $14 million
Subscribers: 43 million
The Dude Perfect group has 5 members, and the Cotton twins Cory and Coby are the core of this team, but their three high school friends have been a part of the project from the beginning. Besides running one of the most subscribed channels on YouTube the Dude Perfect crew also has their own mobile app just named Dude Perfect which is available on iOS and Android. And they have built a partnership with Nickelodeon and have a TV show called The Dude Perfect Show.
Most of their YouTube videos are centered around sports activities and they all contain elements of comedy that have significantly contributed to the popularity of the Dude Perfect YouTube channel, and most of their videos are sponsored. The fact that their videos often feature professional athletes and celebrities such as Tyreke Evans, Johnny Manziel, or Tim McGraw also contributed to the swift success of the crew.
4. Mark Edward Fischbach (YouTube Channel: Markiplier)
Earnings: $12.5 million
Subscribers: 23 million
Yet another gaming video producer made his way to the list of top ten richest YouTube superstars. Mark Fischbach mostly produces LetsPlay videos and is known for his over-the-top commentary style that often involves yelling or cursing.
Mark likes indie and horror video games and for that reason most videos on his Markiplier YouTube channel cover games such as Amnesia: The Dark Descent or Slender: The Eight Pages. In addition to being one of the most popular YouTubers in 2021, Mark is also a voice actor who appeared on several TV shows.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
- 100 Million+ Users
- 150+ Countries and Regions
- 4 Million+ Social Media Followers
- 5 Million+ Stock Media for Use
* Secure Download
5. Logan Paul
Earnings: $12.5 million
Subscribers: 19 million
The vlogger who caught the public eye with the recent Japanese suicide incident hasn’t lost much of his YouTube subscribers despite his controversial behavior. As a matter of fact, his popularity seems to be on the rise at the moment since his videos got over 3 billion views in the three years since he started his YouTube channel. However, this may only be a fluke and his popularity may plummet if he continues to produce shocking but mediocre videos.
His daredevil style has launched this 22-year old to YouTube stardom, but as time passes it will be hard for Logan to maintain this level of success.
6. Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
Earnings: $12.5 million
Subscribers: 96 million
Felix Kjellberg is the owner of the most subscribed channel on YouTube and he is only 28 years old. The Swedish gaming commentator is probably one of the richest Internet celebrities because his net worth is estimated at between $30 and $50 million.
However, he seems to be past his prime, and for the second straight year, Felix’s annual income is declining. Aside from the work he’s done in the realm of gaming, the world’s most popular YouTuber has also published a book that sold more than 112,00 copies and he hosted a web series on YouTube Red titled Scare PewDiePie.
7. Jake Paul
Earnings: $11.5 million
Subscribers: 19 million
Jake Paul is Logan Paul’s younger brother, who is an actor, a musician, and a YouTube video producer who first gained recognition on Vine. He’s been on YouTube since 2013, and in the subsequent years, videos on his channel collected over 4 billion views.
His song ‘It’s Everyday Bro’ was released on May 30. 2017 had 70 million views in a single month, but it later went on to become the third most disliked video on YouTube. Jake is only 22 and if he manages to avoid scandals and controversy he may stay among the richest YouTubers for the years to come.
8. Daniel Middleton (YouTube Channel: DanTDM)
Earnings: $11 million
Subscribers: 19 million
Who said that gaming is a waste of time? Currently, the richest man on YouTube gaming channel has made his fortune on Minecraft videos, although Daniel Middleton, the owner of the most profitable channel on YouTube has also had quite a bit of success outside of the platform.
Daniel is from the United Kingdom and this British guy who was born in 1991 has published several comic books and starred in a number of TV shows (such as Skylanders Academy) and a YouTube Red Series, but the majority of his income still comes from the views he gets on his Minecraft videos, including gaming sponsorships and merchandise. He even has a second channel called MoreTDM though which was not active in recent years.
9. Smosh
Earnings: $11 million
Subscribers: 24 million
This is by far the oldest YouTube channel on this list since the duo of slapstick comedians Ian Hecox and Anthony Padilla joined the platform back in 2005. Over the years they have produced some iconic video-game music videos and parodies.
Smosh also has a number of ongoing web series that have attracted nearly 7 billion views and they have won numerous awards. In 2015 Smoosh: The Movie, was released, featuring Hecox and Padilla as themselves, but the film received only mild critical acclaim. Anthony Padilla stopped working on Smosh videos and started his own YouTube channel in 2017.
10. Lilly Singh (YouTube Channel: IISuperwomanII)
Earnings: $10.5 million
Subscribers: 14 million
The Canadian vlogger, comedy video producer, and singer Lilly Singh is the face behind an enormously popular YouTube channel called Superwoman. There is very little doubt that Lilly is indeed a superwoman because in 2021 her estimated earnings will surpass the $10 million mark.
This incredibly talented and beautiful Canadian has been producing YouTube videos since 2010, her videos have collected over 2 billion views. In addition to being a YouTube superstar, Lilly has also made appearances in feature films like Dr. Cabbie, Fahrenheit 451, or Bad Moms., to mention a few. Hopefully, her acting career will be as successful as her YouTube videos.
Conclusion:
Young stars are born every day, but reaching the heights of the top ten highest-paid YouTubers requires patience, hard work, and most of all a stroke of luck. The world’s largest video-sharing platform offers great opportunities for young people who want to share their skills, thoughts, and ideas with the rest of the world, but it also demands a lot of creativity and dedication. Interested in making money on YouTube? Check our tips and trick about How to Make Money on YouTube . Have started your YouTube channel already? Use our YouTube Money Calculator to estate how much money can you earn on YouTube.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "2024 Approved Maximize Views, Magnify Impact (YouTube Marketing Essentials)"
- Author: Thomas
- Created at : 2024-05-31 12:41:00
- Updated at : 2024-06-01 12:41:00
- Link: https://youtube-help.techidaily.com/2024-approved-maximize-views-magnify-impact-youtube-marketing-essentials/
- License: This work is licensed under CC BY-NC-SA 4.0.
