Maximize Your YouTube Impact: Mastering the Art of Influential Channels’ Branding

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Transforming Viewership: A Proven Guide to Implementing Youtube’s Featured Listings

Versatile YouTube Video Editor - Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Since the inception of YouTube, accessing videos and content has become easy for social media users. You can get content in the comfort of your home because millions of featured channel owners feature more channels every minute across the globe. Many YouTubers have learned the importance of how to add featured channels on YouTube mobile; many audiences can access mobile that they can use to access the internet. Featured channels have many advantages for the owner because it is the easiest way to reach many audiences than other means of getting the viewers. Featured channels attract larger target audiences, which leads to more subscribers.

In this article

01 What are Featured Channels on YouTube?

02 Why does Add Feature Channels on YouTube Matter?

03 How to Add Featured Channels on YouTube?

04 Fix the Problem - Why Can’t I Feature Channels on YouTube?

05 Bonus Tip - Make YouTube Videos with Good Video Editor

Part 1: What are Featured Channels on YouTube?

YouTube featured channels displayed on YouTube have videos that YouTube considers worth watching by the audience, based on the site’s algorithms. Using featured channels expands your channel being viewed and accessed by many audiences, which leads to many subscribing to the channels recommended on your channel.

Part 2: Why does Adding Feature Channels on YouTube Matter?

Here we shall mention the importance of featured channels on YouTube:

1. Give audiences more required content

The channels with videos and YouTube featured channels have more audience because of their content. The audience always visits the channels with more informative content and even refers friends to it.

2. Source of more traffic

Many viewers visit the YouTube channels searching for information found in videos featured and knowing how to add a featured channel on YouTube in 2021 and get what they are looking for. Featured Channels with good content attract traffic and increase subscribers and referrals to the channels.

3. Personal connection

Featured Channels on YouTube matter immensely because they attract viewers to the actors or someone featured in the video. This leads to the audience is getting closer connected to the videos and information conveyed through the content. Videos increase familiarity and build a larger community where the audience identifies themselves with the channels.

4. Source of Revenue

Adding feature channels on YouTube matters because they lead to income/revenue through YouTube Ads, a course on your channels, and subscriptions to the channels by the viewers who view the channels daily.

5. Growing audience

Most audiences are visual learners worldwide, so having channels featured on YouTube matters because they attract many audiences globally. Uploading videos/content more often leads to more visitors flocking to your featured channels.

6. High credibility

Featuring channels on YouTube increases the channel’s credibility among the audience. Especially when the content answers the audiences’ questions and solves the problems they face, audiences develop trust, associate, and frequently interact with your YouTube featured channels.

Part 3: How to Add Featured Channels on YouTube?

Adding featured channels on YouTube is more accessible than most people think to follow the steps required to upload the channels and videos.

1 Login into YouTube studio

2 Go to the sidebar on the left and scroll to customization

3 Click on ADD section

4 A small window will unroll, scroll down and click featured channels

5 You can change featured channels on YouTube on the featured section, place the mouse cursor on the double lines next to the channel’s name as shown below on “featured channels name, The word,” and drag it to wherever you want.

Part 4: Fix the Problem - Why Can’t I Feature Channels on YouTube?

Many reasons can cause failure to feature your channel on YouTube that make you wonder why you can’t feature channels on YouTube.

1. Your YouTube Thumbnails

Your video thumbnail is the first thing your viewers see on their home feed when they click on your channels. The thumbnail must be catchy with accurate images showing what your video entails.

How to fix this issue?

Create relevant and exciting thumbnails that will attract viewers. It is advisable to use custom thumbnails and contrast to be catchy. This will make the viewers desire to visit your channel more often.

2. Lack of Consistency

Being inconsistent in your channels makes your viewers distrust your future work. If you take too long to feature your YouTube video/contents, viewers may decide to even unsubscribe from your channels, which may lead your traffic to drop to zero.

How to fix the inconsistency?

Be open to your viewers about when to expect the following videos on your channels, and it is good manners to keep your audience updated about what is coming. Consistently featured channels always get a good flow of viewers and even referrals.

3. Lack of content on the channels

Failing to update the channels often leads viewers not to visit your YouTube channels; viewers search for up-to-date information. If your channels lack content, audiences will quickly hop onto others in the market for the information they need.

How to fix the lack of content?

Read the minds of your audiences, primarily through comments they leave behind. You should update the channels with the required videos to satisfy your audience. Having quality content is the crucial thing here.

4. Lack of value in your videos

Before uploading videos on your channels, it’s good to ask yourself some questions, like:

What value does my video add to the audience?

How to fix it?

You are ready to value your videos if you answer these few questions. Value is the crucial thing in every product in the market. YouTube channel owners ought to know what the competitors offer to the same viewers and exceed them by posting videos that meet audiences’ needs.

It’s good manners to go back to the drawing board and research why your YouTube channels aren’t being featured.

Part 5: Bonus Tip - Make YouTube Videos with Good Video Editor

Making videos featured in the YouTube channels requires a good video editor. Although various video editors do excellent work, making videos with an exceptional video editor must be a goal. Filmora is such kind of best video editor that can handle the editing of videos very well. It is an excellent software for beginners and pros, and it is more potent than other video editors in the market.

It allows a person to make professional-looking videos because Filmora has various presets like overplays, transitions, elements, filters, and several layers of effects.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key features of Wondershare filmora

Filmora video editor comes with several features that make it the best video editor. The features include an advanced text editor, GIF support, Color tuning, noise removal, audio equalizer, stabilization of the video, and scene detection.

Conclusion

YouTube featured channels with quality informative videos/contents attract more audiences, mainly social media users, in the larger market. Before featuring channels on YouTube, one has to know what the target audiences need, test and the demography of the audiences matters a lot.

Featured channels on the YouTube platform can be an excellent source of revenue for ready, consistent, and considerate value on their videos uploaded on the channels. Inconsistency can be detrimental to the owner of the channels because the channels can end up being dormant with no one subscribing to them. The owner ought to learn how to add featured channels on YouTube by following the complete guide.

Also, making YouTube videos with a good video editor is advisable for quality videos that will attract more audiences. Value is what viewers are after on the featured channels on YouTube.

Try It Free Try It Free

Since the inception of YouTube, accessing videos and content has become easy for social media users. You can get content in the comfort of your home because millions of featured channel owners feature more channels every minute across the globe. Many YouTubers have learned the importance of how to add featured channels on YouTube mobile; many audiences can access mobile that they can use to access the internet. Featured channels have many advantages for the owner because it is the easiest way to reach many audiences than other means of getting the viewers. Featured channels attract larger target audiences, which leads to more subscribers.

In this article

01 What are Featured Channels on YouTube?

02 Why does Add Feature Channels on YouTube Matter?

03 How to Add Featured Channels on YouTube?

04 Fix the Problem - Why Can’t I Feature Channels on YouTube?

05 Bonus Tip - Make YouTube Videos with Good Video Editor

Part 1: What are Featured Channels on YouTube?

YouTube featured channels displayed on YouTube have videos that YouTube considers worth watching by the audience, based on the site’s algorithms. Using featured channels expands your channel being viewed and accessed by many audiences, which leads to many subscribing to the channels recommended on your channel.

Part 2: Why does Adding Feature Channels on YouTube Matter?

Here we shall mention the importance of featured channels on YouTube:

1. Give audiences more required content

The channels with videos and YouTube featured channels have more audience because of their content. The audience always visits the channels with more informative content and even refers friends to it.

2. Source of more traffic

Many viewers visit the YouTube channels searching for information found in videos featured and knowing how to add a featured channel on YouTube in 2021 and get what they are looking for. Featured Channels with good content attract traffic and increase subscribers and referrals to the channels.

3. Personal connection

Featured Channels on YouTube matter immensely because they attract viewers to the actors or someone featured in the video. This leads to the audience is getting closer connected to the videos and information conveyed through the content. Videos increase familiarity and build a larger community where the audience identifies themselves with the channels.

4. Source of Revenue

Adding feature channels on YouTube matters because they lead to income/revenue through YouTube Ads, a course on your channels, and subscriptions to the channels by the viewers who view the channels daily.

5. Growing audience

Most audiences are visual learners worldwide, so having channels featured on YouTube matters because they attract many audiences globally. Uploading videos/content more often leads to more visitors flocking to your featured channels.

6. High credibility

Featuring channels on YouTube increases the channel’s credibility among the audience. Especially when the content answers the audiences’ questions and solves the problems they face, audiences develop trust, associate, and frequently interact with your YouTube featured channels.

Part 3: How to Add Featured Channels on YouTube?

Adding featured channels on YouTube is more accessible than most people think to follow the steps required to upload the channels and videos.

1 Login into YouTube studio

2 Go to the sidebar on the left and scroll to customization

3 Click on ADD section

4 A small window will unroll, scroll down and click featured channels

5 You can change featured channels on YouTube on the featured section, place the mouse cursor on the double lines next to the channel’s name as shown below on “featured channels name, The word,” and drag it to wherever you want.

Part 4: Fix the Problem - Why Can’t I Feature Channels on YouTube?

Many reasons can cause failure to feature your channel on YouTube that make you wonder why you can’t feature channels on YouTube.

1. Your YouTube Thumbnails

Your video thumbnail is the first thing your viewers see on their home feed when they click on your channels. The thumbnail must be catchy with accurate images showing what your video entails.

How to fix this issue?

Create relevant and exciting thumbnails that will attract viewers. It is advisable to use custom thumbnails and contrast to be catchy. This will make the viewers desire to visit your channel more often.

2. Lack of Consistency

Being inconsistent in your channels makes your viewers distrust your future work. If you take too long to feature your YouTube video/contents, viewers may decide to even unsubscribe from your channels, which may lead your traffic to drop to zero.

How to fix the inconsistency?

Be open to your viewers about when to expect the following videos on your channels, and it is good manners to keep your audience updated about what is coming. Consistently featured channels always get a good flow of viewers and even referrals.

3. Lack of content on the channels

Failing to update the channels often leads viewers not to visit your YouTube channels; viewers search for up-to-date information. If your channels lack content, audiences will quickly hop onto others in the market for the information they need.

How to fix the lack of content?

Read the minds of your audiences, primarily through comments they leave behind. You should update the channels with the required videos to satisfy your audience. Having quality content is the crucial thing here.

4. Lack of value in your videos

Before uploading videos on your channels, it’s good to ask yourself some questions, like:

What value does my video add to the audience?

How to fix it?

You are ready to value your videos if you answer these few questions. Value is the crucial thing in every product in the market. YouTube channel owners ought to know what the competitors offer to the same viewers and exceed them by posting videos that meet audiences’ needs.

It’s good manners to go back to the drawing board and research why your YouTube channels aren’t being featured.

Part 5: Bonus Tip - Make YouTube Videos with Good Video Editor

Making videos featured in the YouTube channels requires a good video editor. Although various video editors do excellent work, making videos with an exceptional video editor must be a goal. Filmora is such kind of best video editor that can handle the editing of videos very well. It is an excellent software for beginners and pros, and it is more potent than other video editors in the market.

It allows a person to make professional-looking videos because Filmora has various presets like overplays, transitions, elements, filters, and several layers of effects.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key features of Wondershare filmora

Filmora video editor comes with several features that make it the best video editor. The features include an advanced text editor, GIF support, Color tuning, noise removal, audio equalizer, stabilization of the video, and scene detection.

Conclusion

YouTube featured channels with quality informative videos/contents attract more audiences, mainly social media users, in the larger market. Before featuring channels on YouTube, one has to know what the target audiences need, test and the demography of the audiences matters a lot.

Featured channels on the YouTube platform can be an excellent source of revenue for ready, consistent, and considerate value on their videos uploaded on the channels. Inconsistency can be detrimental to the owner of the channels because the channels can end up being dormant with no one subscribing to them. The owner ought to learn how to add featured channels on YouTube by following the complete guide.

Also, making YouTube videos with a good video editor is advisable for quality videos that will attract more audiences. Value is what viewers are after on the featured channels on YouTube.

Try It Free Try It Free

Since the inception of YouTube, accessing videos and content has become easy for social media users. You can get content in the comfort of your home because millions of featured channel owners feature more channels every minute across the globe. Many YouTubers have learned the importance of how to add featured channels on YouTube mobile; many audiences can access mobile that they can use to access the internet. Featured channels have many advantages for the owner because it is the easiest way to reach many audiences than other means of getting the viewers. Featured channels attract larger target audiences, which leads to more subscribers.

In this article

01 What are Featured Channels on YouTube?

02 Why does Add Feature Channels on YouTube Matter?

03 How to Add Featured Channels on YouTube?

04 Fix the Problem - Why Can’t I Feature Channels on YouTube?

05 Bonus Tip - Make YouTube Videos with Good Video Editor

Part 1: What are Featured Channels on YouTube?

YouTube featured channels displayed on YouTube have videos that YouTube considers worth watching by the audience, based on the site’s algorithms. Using featured channels expands your channel being viewed and accessed by many audiences, which leads to many subscribing to the channels recommended on your channel.

Part 2: Why does Adding Feature Channels on YouTube Matter?

Here we shall mention the importance of featured channels on YouTube:

1. Give audiences more required content

The channels with videos and YouTube featured channels have more audience because of their content. The audience always visits the channels with more informative content and even refers friends to it.

2. Source of more traffic

Many viewers visit the YouTube channels searching for information found in videos featured and knowing how to add a featured channel on YouTube in 2021 and get what they are looking for. Featured Channels with good content attract traffic and increase subscribers and referrals to the channels.

3. Personal connection

Featured Channels on YouTube matter immensely because they attract viewers to the actors or someone featured in the video. This leads to the audience is getting closer connected to the videos and information conveyed through the content. Videos increase familiarity and build a larger community where the audience identifies themselves with the channels.

4. Source of Revenue

Adding feature channels on YouTube matters because they lead to income/revenue through YouTube Ads, a course on your channels, and subscriptions to the channels by the viewers who view the channels daily.

5. Growing audience

Most audiences are visual learners worldwide, so having channels featured on YouTube matters because they attract many audiences globally. Uploading videos/content more often leads to more visitors flocking to your featured channels.

6. High credibility

Featuring channels on YouTube increases the channel’s credibility among the audience. Especially when the content answers the audiences’ questions and solves the problems they face, audiences develop trust, associate, and frequently interact with your YouTube featured channels.

Part 3: How to Add Featured Channels on YouTube?

Adding featured channels on YouTube is more accessible than most people think to follow the steps required to upload the channels and videos.

1 Login into YouTube studio

2 Go to the sidebar on the left and scroll to customization

3 Click on ADD section

4 A small window will unroll, scroll down and click featured channels

5 You can change featured channels on YouTube on the featured section, place the mouse cursor on the double lines next to the channel’s name as shown below on “featured channels name, The word,” and drag it to wherever you want.

Part 4: Fix the Problem - Why Can’t I Feature Channels on YouTube?

Many reasons can cause failure to feature your channel on YouTube that make you wonder why you can’t feature channels on YouTube.

1. Your YouTube Thumbnails

Your video thumbnail is the first thing your viewers see on their home feed when they click on your channels. The thumbnail must be catchy with accurate images showing what your video entails.

How to fix this issue?

Create relevant and exciting thumbnails that will attract viewers. It is advisable to use custom thumbnails and contrast to be catchy. This will make the viewers desire to visit your channel more often.

2. Lack of Consistency

Being inconsistent in your channels makes your viewers distrust your future work. If you take too long to feature your YouTube video/contents, viewers may decide to even unsubscribe from your channels, which may lead your traffic to drop to zero.

How to fix the inconsistency?

Be open to your viewers about when to expect the following videos on your channels, and it is good manners to keep your audience updated about what is coming. Consistently featured channels always get a good flow of viewers and even referrals.

3. Lack of content on the channels

Failing to update the channels often leads viewers not to visit your YouTube channels; viewers search for up-to-date information. If your channels lack content, audiences will quickly hop onto others in the market for the information they need.

How to fix the lack of content?

Read the minds of your audiences, primarily through comments they leave behind. You should update the channels with the required videos to satisfy your audience. Having quality content is the crucial thing here.

4. Lack of value in your videos

Before uploading videos on your channels, it’s good to ask yourself some questions, like:

What value does my video add to the audience?

How to fix it?

You are ready to value your videos if you answer these few questions. Value is the crucial thing in every product in the market. YouTube channel owners ought to know what the competitors offer to the same viewers and exceed them by posting videos that meet audiences’ needs.

It’s good manners to go back to the drawing board and research why your YouTube channels aren’t being featured.

Part 5: Bonus Tip - Make YouTube Videos with Good Video Editor

Making videos featured in the YouTube channels requires a good video editor. Although various video editors do excellent work, making videos with an exceptional video editor must be a goal. Filmora is such kind of best video editor that can handle the editing of videos very well. It is an excellent software for beginners and pros, and it is more potent than other video editors in the market.

It allows a person to make professional-looking videos because Filmora has various presets like overplays, transitions, elements, filters, and several layers of effects.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key features of Wondershare filmora

Filmora video editor comes with several features that make it the best video editor. The features include an advanced text editor, GIF support, Color tuning, noise removal, audio equalizer, stabilization of the video, and scene detection.

Conclusion

YouTube featured channels with quality informative videos/contents attract more audiences, mainly social media users, in the larger market. Before featuring channels on YouTube, one has to know what the target audiences need, test and the demography of the audiences matters a lot.

Featured channels on the YouTube platform can be an excellent source of revenue for ready, consistent, and considerate value on their videos uploaded on the channels. Inconsistency can be detrimental to the owner of the channels because the channels can end up being dormant with no one subscribing to them. The owner ought to learn how to add featured channels on YouTube by following the complete guide.

Also, making YouTube videos with a good video editor is advisable for quality videos that will attract more audiences. Value is what viewers are after on the featured channels on YouTube.

Try It Free Try It Free

Since the inception of YouTube, accessing videos and content has become easy for social media users. You can get content in the comfort of your home because millions of featured channel owners feature more channels every minute across the globe. Many YouTubers have learned the importance of how to add featured channels on YouTube mobile; many audiences can access mobile that they can use to access the internet. Featured channels have many advantages for the owner because it is the easiest way to reach many audiences than other means of getting the viewers. Featured channels attract larger target audiences, which leads to more subscribers.

In this article

01 What are Featured Channels on YouTube?

02 Why does Add Feature Channels on YouTube Matter?

03 How to Add Featured Channels on YouTube?

04 Fix the Problem - Why Can’t I Feature Channels on YouTube?

05 Bonus Tip - Make YouTube Videos with Good Video Editor

Part 1: What are Featured Channels on YouTube?

YouTube featured channels displayed on YouTube have videos that YouTube considers worth watching by the audience, based on the site’s algorithms. Using featured channels expands your channel being viewed and accessed by many audiences, which leads to many subscribing to the channels recommended on your channel.

Part 2: Why does Adding Feature Channels on YouTube Matter?

Here we shall mention the importance of featured channels on YouTube:

1. Give audiences more required content

The channels with videos and YouTube featured channels have more audience because of their content. The audience always visits the channels with more informative content and even refers friends to it.

2. Source of more traffic

Many viewers visit the YouTube channels searching for information found in videos featured and knowing how to add a featured channel on YouTube in 2021 and get what they are looking for. Featured Channels with good content attract traffic and increase subscribers and referrals to the channels.

3. Personal connection

Featured Channels on YouTube matter immensely because they attract viewers to the actors or someone featured in the video. This leads to the audience is getting closer connected to the videos and information conveyed through the content. Videos increase familiarity and build a larger community where the audience identifies themselves with the channels.

4. Source of Revenue

Adding feature channels on YouTube matters because they lead to income/revenue through YouTube Ads, a course on your channels, and subscriptions to the channels by the viewers who view the channels daily.

5. Growing audience

Most audiences are visual learners worldwide, so having channels featured on YouTube matters because they attract many audiences globally. Uploading videos/content more often leads to more visitors flocking to your featured channels.

6. High credibility

Featuring channels on YouTube increases the channel’s credibility among the audience. Especially when the content answers the audiences’ questions and solves the problems they face, audiences develop trust, associate, and frequently interact with your YouTube featured channels.

Part 3: How to Add Featured Channels on YouTube?

Adding featured channels on YouTube is more accessible than most people think to follow the steps required to upload the channels and videos.

1 Login into YouTube studio

2 Go to the sidebar on the left and scroll to customization

3 Click on ADD section

4 A small window will unroll, scroll down and click featured channels

5 You can change featured channels on YouTube on the featured section, place the mouse cursor on the double lines next to the channel’s name as shown below on “featured channels name, The word,” and drag it to wherever you want.

Part 4: Fix the Problem - Why Can’t I Feature Channels on YouTube?

Many reasons can cause failure to feature your channel on YouTube that make you wonder why you can’t feature channels on YouTube.

1. Your YouTube Thumbnails

Your video thumbnail is the first thing your viewers see on their home feed when they click on your channels. The thumbnail must be catchy with accurate images showing what your video entails.

How to fix this issue?

Create relevant and exciting thumbnails that will attract viewers. It is advisable to use custom thumbnails and contrast to be catchy. This will make the viewers desire to visit your channel more often.

2. Lack of Consistency

Being inconsistent in your channels makes your viewers distrust your future work. If you take too long to feature your YouTube video/contents, viewers may decide to even unsubscribe from your channels, which may lead your traffic to drop to zero.

How to fix the inconsistency?

Be open to your viewers about when to expect the following videos on your channels, and it is good manners to keep your audience updated about what is coming. Consistently featured channels always get a good flow of viewers and even referrals.

3. Lack of content on the channels

Failing to update the channels often leads viewers not to visit your YouTube channels; viewers search for up-to-date information. If your channels lack content, audiences will quickly hop onto others in the market for the information they need.

How to fix the lack of content?

Read the minds of your audiences, primarily through comments they leave behind. You should update the channels with the required videos to satisfy your audience. Having quality content is the crucial thing here.

4. Lack of value in your videos

Before uploading videos on your channels, it’s good to ask yourself some questions, like:

What value does my video add to the audience?

How to fix it?

You are ready to value your videos if you answer these few questions. Value is the crucial thing in every product in the market. YouTube channel owners ought to know what the competitors offer to the same viewers and exceed them by posting videos that meet audiences’ needs.

It’s good manners to go back to the drawing board and research why your YouTube channels aren’t being featured.

Part 5: Bonus Tip - Make YouTube Videos with Good Video Editor

Making videos featured in the YouTube channels requires a good video editor. Although various video editors do excellent work, making videos with an exceptional video editor must be a goal. Filmora is such kind of best video editor that can handle the editing of videos very well. It is an excellent software for beginners and pros, and it is more potent than other video editors in the market.

It allows a person to make professional-looking videos because Filmora has various presets like overplays, transitions, elements, filters, and several layers of effects.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Key features of Wondershare filmora

Filmora video editor comes with several features that make it the best video editor. The features include an advanced text editor, GIF support, Color tuning, noise removal, audio equalizer, stabilization of the video, and scene detection.

Conclusion

YouTube featured channels with quality informative videos/contents attract more audiences, mainly social media users, in the larger market. Before featuring channels on YouTube, one has to know what the target audiences need, test and the demography of the audiences matters a lot.

Featured channels on the YouTube platform can be an excellent source of revenue for ready, consistent, and considerate value on their videos uploaded on the channels. Inconsistency can be detrimental to the owner of the channels because the channels can end up being dormant with no one subscribing to them. The owner ought to learn how to add featured channels on YouTube by following the complete guide.

Also, making YouTube videos with a good video editor is advisable for quality videos that will attract more audiences. Value is what viewers are after on the featured channels on YouTube.