Narrative Mastery: Essential Tactics for YouTube Success

The Best Storytelling Techniques to Grow Your YouTube Channel

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Design Dynamics: Top 20 Font Choices for YouTube Success

YouTube has grown in popularity since it was developed and launched. You can watch YouTube videos for educational purposes, entertainment, or catch up with your favorite content creators. Thumbnails are a massive element of what makes a YouTube video successful. You can incorporate numerous fonts into your thumbnails, leaving you feeling stuck on which is the best option.

This article will discuss the 20 best YouTube thumbnail fonts to make your videos amazing.

1. Bebas Neue - Popular YouTube Thumbnail Font
2. Impact - YouTube Thumbnail Font for Strong Sense
3. Montserrat - Good Font for YouTube Thumbnail
4. Alfa Slab - YouTube Thumbnail Text Font With a Futuristic Vibe
5. Againts - Best Font for YouTube Thumbnail
6. Dancing Script - YouTube Thumbnail Font With a Sweat Vibe
7. Oswald
8. Arial Negrata - Print Font for YouTube Thumbnails
9. BlackOpsOne - Best YouTube Thumbnail Font for Gaming Videos
10. Beauty and the Beast
11. Chucklesome
12. Caribold
13. Bernhard - Serious YouTube Thumbnail Font
14. Dustin Font Quartet
15. The Tide - Chunky-Letter Font for YouTube Thumbnails
16. Badaboom BB
17. River Drive
18. Traveler Note
19. Free Love Script
20. Config Rounded

• Generate Cool YouTube Thumbnail Texts With Wondershare Filmora

20 Best Fonts for YouTube Thumbnails To Bring Traffic to Your Videos

Your thumbnail is the first thing your audience will see as they browse on YouTube. Since you only have a few seconds to make a good first impression, it would be wise to make the most out of it.

YouTube thumbnails capture the viewer’s attention and spark their interest. The more eye-catching your thumbnail is, the more likely they will click on your video. If you take your time to make good thumbnails for your YouTube videos, you will undoubtedly increase your channel’s traffic and expand your reach.

Recent research reveals that YouTube thumbnails with text and numbers get more clicks than thumbnails with plain images. Therefore, choosing a great font to accompany your thumbnail would be wise and make it more visually appealing. Stick around for the fun part of the article, where we discuss twenty best fonts for your YouTube thumbnails.

1. Bebas Neue - Popular YouTube Thumbnail Font

The first YouTube thumbnail font on our list is a popular one known as Bebas Neue. You can use this font for your videos and thumbnails regardless of what content you post. The elegant yet sublime design makes it a perfect choice for you if you are just starting out or have yet to explore other options.

2. Impact - YouTube Thumbnail Font for Strong Sense

If you want a straightforward font for your thumbnail, look no further than Impact. Its strong sense makes it the best font for YouTube thumbnails. Even though it is versatile for any content, it is most frequently used on reaction videos, pranks, or reviews.

3. Montserrat - Good Font for YouTube Thumbnail

The letters in the Montserrat video are very simple, with the slightest shadowing and outline. This font is pretty versatile, and you can use it to make thumbnails for laid-back content or more serious and factual videos.

4. Alfa Slab - YouTube Thumbnail Text Font With a Futuristic Vibe

The Alfa slab font has a futuristic vibe to it, making it the perfect choice for content about new innovations or the future of technology. The blocky yet simple letters are easy to read and don’t take away from the main message or the background.

5. Againts - Best Font for YouTube Thumbnail

Suppose you post lots of travel content, share videos of you lounging on the best, or sample a new restaurant. The Againts font has a unique outdoor vibe that makes your videos pop and makes your audience anticipate where you will travel next.

6. Dancing Script - YouTube Thumbnail Font With a Sweat Vibe

The Dancing Script font is a must-have in your arsenal if you wouldn’t want your videos to be too serious. The slanted letters also give your thumbnail a feminine touch, making it great for fashion vlogs or videos about life hacks for ladies.

7. Oswald

The letters in this Oswald font are encapsulated in a dark grey rectangle, making them stand out and easy to read. You could use this font with other backgrounds in your thumbnail to highlight keywords you wouldn’t want your audience to miss as they scroll through YouTube.

8. Arial Negrata - Print Font for YouTube Thumbnails

We couldn’t forget to mention Arial Negrata, which has a beautiful print font and complementary sub-fonts. You can easily vary the fonts’ sizes for emphasis and to capture the interest of your audience.

9. BlackOpsOne - Best YouTube Thumbnail Font for Gaming Videos

Are you tired of the boring print fonts and girly cursive text? If you answer yes, you should check out the BlackOpsOne font, which is unlike anything you have ever seen. This font is perfect for gaming videos or content that involves long streams.

10. Beauty and the Beast

If you are a streamer, gamer, or like to post life hack videos on YouTube, you are probably looking for some good fonts for YouTube thumbnails to make your video less serious. The Beauty and the Beast font is very whimsical, giving your thumbnail a playful feel.

11. Chucklesome

You will immediately recognize this font if you grew up watching many cartoons and reading comic books. Chucklesome is another font with the best font color for YouTube thumbnails, making it an excellent choice if your YouTube channel is about games, movies, or comic books. The artsy typeface, bold letters, and bright colors can capture your audience’s attention from a mile away.

12. Caribold

As the name suggests, the Caribold font for YouTube thumbnails is very bold, and the letters almost jump out of the screen at you. The borders, outline, and shadows emphasize the font, making it hard to miss. You can use this font to create thumbnails for “How To” videos.

13. Bernhard - Serious YouTube Thumbnail Font

Depending on the content you post, you might want to discard the whimsical feel and give your thumbnail a more serious vibe. The Bernhard font is technically an enlarged script font that makes your videos and thumbnails look fresh and elegant. You can use this font for historical or factual videos.

14. Dustin Font Quartet

It is not uncommon for thumbnails to draw inspiration from other brands. The Dustin font is an excellent example of such a font, which is similar to the Supreme brand logo. This font is pretty versatile as it comes in a pack of four fonts, making you spoilt for choice!

15. The Tide - Chunky-Letter Font for YouTube Thumbnails

The Tide thumbnail font gives a relaxing beach vibe that would be great if you love posting laid-back content. This font also comes with chunky letters, which are easy to read and grab the attention of anyone scrolling through the platform.

16. Badaboom BB

The best font for YouTube thumbnail is Badaboom BB font, which has vibrant colors and unique letters. The red and yellow colors are an absolute showstopper and a must-have if you want your audience to notice you. This font style is excellent for gaming and streaming YouTube videos, where you just want your audience to have a good time.

17. River Drive

When inserting text into a thumbnail, you must balance the visual elements to ensure the letters don’t overshadow the image. The River Drive font allows you to create bold yet legible text without removing the stunning photo in the background.

18. Traveler Note

Adventure and travel channels help us know what it’s like to visit a place, even though we haven’t left our couches. The Traveler Note font brings life and cheer to your travel vlogs as you continue introducing us to different parts of the world.

19. Free Love Script

Perhaps your YouTube is missing that feminine touch to tie everything together. The curvy lettering in the Free Love Script is perfect for lifestyle videos or fashion vlogs, which could use a bit of femininity to drive the message home.

20. Config Rounded

If your channel is professional or you post informative content about finances, business, and other important topics, the best YouTube thumbnail font for you is the Config rounded font. It looks pretty modern and works well with any background.

Generate Cool YouTube Thumbnail Texts With Wondershare Filmora

If you have been making YouTube videos for a while now, then you must be familiar with Wondershare Filmora , a top-tier video editing tool. If not, we will discuss some of the features that make it a great editing tool in a short while. You can also use this platform to create and design the perfect thumbnail for your YouTube video.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

The title editing feature on this platform allows you to add creative text to your video and customize it as you see fit. You can also use Wondershare Filmora to make a title with customizable parameters. For instance, you can edit the text titles using three different fill types: color fill, gradient fill, and image fill.

Wondershare Filmora is an excellent tool to help bring your thumbnails alive and reel the masses in to view more videos from your channel. You cannot possibly exhaust the 107 animation styles, 12 types of shadow effects, and more than ten borders that make your text stand out from the rest. If you are unhappy with your current font, you can choose from over 30 categories of titles till you find one that tickles your fancy.

We couldn’t forget to mention the 3D titles feature with Wondershare Filmora. Gone are the days when creators would use 2D titles to introduce their videos to their audience. Even though not many content creators use 3D titles, you can be among the few that do and gain a competitive advantage. Ensure you peruse through the various categories and find one that speaks to you and fits the kind of content you create.

Below is a step-by-step guide on how to edit YouTube thumbnail text fonts.

Step1 Launch Wondershare Filmora on your device and select “New Project.”

Step2 Click on the icon shown below to import media from your device.

Step3 Drag and drop your photos as shown below to create your YouTube Thumbnail on the platform.

Step4 Add titles to customize the texts in your Thumbnail.

Step5 In the Titles panel, you can customize the font. Filmora offers hundreds of fonts for your choosing.

Step6 Select a still frame to be your thumbnail. Click the camera icon on the right side to take a snapshot.

Step7 The snapshot will appear on the Media panel. Right click the snapshot, and select “Reveal in Explorer” to locate it in your local drive. Then you can use it as your YouTube Thumbnail.

You don’t need to search for fonts on the Internet when Wondershare Filmora offers downloadable fonts. If you are interested in installing fonts in Filmora, watch this video to learn how.

Conclusion

As you generate thumbnails for your YouTube videos, it would be wise to ensure you make them full-sized. The ideal dimension for a YouTube thumbnail should be 1280*720. Since most of your viewers use their mobile phones to watch YouTube videos, it would help to ensure the thumbnail looks the same on your laptop and your mobile device.

A hazy or pixelated thumbnail could discourage the viewer from clicking on your video. We hope you have found a font you like and will incorporate it into your next YouTube video.

20 Best Fonts for YouTube Thumbnails To Bring Traffic to Your Videos

Your thumbnail is the first thing your audience will see as they browse on YouTube. Since you only have a few seconds to make a good first impression, it would be wise to make the most out of it.

YouTube thumbnails capture the viewer’s attention and spark their interest. The more eye-catching your thumbnail is, the more likely they will click on your video. If you take your time to make good thumbnails for your YouTube videos, you will undoubtedly increase your channel’s traffic and expand your reach.

Recent research reveals that YouTube thumbnails with text and numbers get more clicks than thumbnails with plain images. Therefore, choosing a great font to accompany your thumbnail would be wise and make it more visually appealing. Stick around for the fun part of the article, where we discuss twenty best fonts for your YouTube thumbnails.

1. Bebas Neue - Popular YouTube Thumbnail Font

The first YouTube thumbnail font on our list is a popular one known as Bebas Neue. You can use this font for your videos and thumbnails regardless of what content you post. The elegant yet sublime design makes it a perfect choice for you if you are just starting out or have yet to explore other options.

2. Impact - YouTube Thumbnail Font for Strong Sense

If you want a straightforward font for your thumbnail, look no further than Impact. Its strong sense makes it the best font for YouTube thumbnails. Even though it is versatile for any content, it is most frequently used on reaction videos, pranks, or reviews.

3. Montserrat - Good Font for YouTube Thumbnail

The letters in the Montserrat video are very simple, with the slightest shadowing and outline. This font is pretty versatile, and you can use it to make thumbnails for laid-back content or more serious and factual videos.

4. Alfa Slab - YouTube Thumbnail Text Font With a Futuristic Vibe

The Alfa slab font has a futuristic vibe to it, making it the perfect choice for content about new innovations or the future of technology. The blocky yet simple letters are easy to read and don’t take away from the main message or the background.

5. Againts - Best Font for YouTube Thumbnail

Suppose you post lots of travel content, share videos of you lounging on the best, or sample a new restaurant. The Againts font has a unique outdoor vibe that makes your videos pop and makes your audience anticipate where you will travel next.

6. Dancing Script - YouTube Thumbnail Font With a Sweat Vibe

The Dancing Script font is a must-have in your arsenal if you wouldn’t want your videos to be too serious. The slanted letters also give your thumbnail a feminine touch, making it great for fashion vlogs or videos about life hacks for ladies.

7. Oswald

The letters in this Oswald font are encapsulated in a dark grey rectangle, making them stand out and easy to read. You could use this font with other backgrounds in your thumbnail to highlight keywords you wouldn’t want your audience to miss as they scroll through YouTube.

8. Arial Negrata - Print Font for YouTube Thumbnails

We couldn’t forget to mention Arial Negrata, which has a beautiful print font and complementary sub-fonts. You can easily vary the fonts’ sizes for emphasis and to capture the interest of your audience.

9. BlackOpsOne - Best YouTube Thumbnail Font for Gaming Videos

Are you tired of the boring print fonts and girly cursive text? If you answer yes, you should check out the BlackOpsOne font, which is unlike anything you have ever seen. This font is perfect for gaming videos or content that involves long streams.

10. Beauty and the Beast

If you are a streamer, gamer, or like to post life hack videos on YouTube, you are probably looking for some good fonts for YouTube thumbnails to make your video less serious. The Beauty and the Beast font is very whimsical, giving your thumbnail a playful feel.

11. Chucklesome

You will immediately recognize this font if you grew up watching many cartoons and reading comic books. Chucklesome is another font with the best font color for YouTube thumbnails, making it an excellent choice if your YouTube channel is about games, movies, or comic books. The artsy typeface, bold letters, and bright colors can capture your audience’s attention from a mile away.

12. Caribold

As the name suggests, the Caribold font for YouTube thumbnails is very bold, and the letters almost jump out of the screen at you. The borders, outline, and shadows emphasize the font, making it hard to miss. You can use this font to create thumbnails for “How To” videos.

13. Bernhard - Serious YouTube Thumbnail Font

Depending on the content you post, you might want to discard the whimsical feel and give your thumbnail a more serious vibe. The Bernhard font is technically an enlarged script font that makes your videos and thumbnails look fresh and elegant. You can use this font for historical or factual videos.

14. Dustin Font Quartet

It is not uncommon for thumbnails to draw inspiration from other brands. The Dustin font is an excellent example of such a font, which is similar to the Supreme brand logo. This font is pretty versatile as it comes in a pack of four fonts, making you spoilt for choice!

15. The Tide - Chunky-Letter Font for YouTube Thumbnails

The Tide thumbnail font gives a relaxing beach vibe that would be great if you love posting laid-back content. This font also comes with chunky letters, which are easy to read and grab the attention of anyone scrolling through the platform.

16. Badaboom BB

The best font for YouTube thumbnail is Badaboom BB font, which has vibrant colors and unique letters. The red and yellow colors are an absolute showstopper and a must-have if you want your audience to notice you. This font style is excellent for gaming and streaming YouTube videos, where you just want your audience to have a good time.

17. River Drive

When inserting text into a thumbnail, you must balance the visual elements to ensure the letters don’t overshadow the image. The River Drive font allows you to create bold yet legible text without removing the stunning photo in the background.

18. Traveler Note

Adventure and travel channels help us know what it’s like to visit a place, even though we haven’t left our couches. The Traveler Note font brings life and cheer to your travel vlogs as you continue introducing us to different parts of the world.

19. Free Love Script

Perhaps your YouTube is missing that feminine touch to tie everything together. The curvy lettering in the Free Love Script is perfect for lifestyle videos or fashion vlogs, which could use a bit of femininity to drive the message home.

20. Config Rounded

If your channel is professional or you post informative content about finances, business, and other important topics, the best YouTube thumbnail font for you is the Config rounded font. It looks pretty modern and works well with any background.

Generate Cool YouTube Thumbnail Texts With Wondershare Filmora

If you have been making YouTube videos for a while now, then you must be familiar with Wondershare Filmora , a top-tier video editing tool. If not, we will discuss some of the features that make it a great editing tool in a short while. You can also use this platform to create and design the perfect thumbnail for your YouTube video.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

The title editing feature on this platform allows you to add creative text to your video and customize it as you see fit. You can also use Wondershare Filmora to make a title with customizable parameters. For instance, you can edit the text titles using three different fill types: color fill, gradient fill, and image fill.

Wondershare Filmora is an excellent tool to help bring your thumbnails alive and reel the masses in to view more videos from your channel. You cannot possibly exhaust the 107 animation styles, 12 types of shadow effects, and more than ten borders that make your text stand out from the rest. If you are unhappy with your current font, you can choose from over 30 categories of titles till you find one that tickles your fancy.

We couldn’t forget to mention the 3D titles feature with Wondershare Filmora. Gone are the days when creators would use 2D titles to introduce their videos to their audience. Even though not many content creators use 3D titles, you can be among the few that do and gain a competitive advantage. Ensure you peruse through the various categories and find one that speaks to you and fits the kind of content you create.

Below is a step-by-step guide on how to edit YouTube thumbnail text fonts.

Step1 Launch Wondershare Filmora on your device and select “New Project.”

Step2 Click on the icon shown below to import media from your device.

Step3 Drag and drop your photos as shown below to create your YouTube Thumbnail on the platform.

Step4 Add titles to customize the texts in your Thumbnail.

Step5 In the Titles panel, you can customize the font. Filmora offers hundreds of fonts for your choosing.

Step6 Select a still frame to be your thumbnail. Click the camera icon on the right side to take a snapshot.

Step7 The snapshot will appear on the Media panel. Right click the snapshot, and select “Reveal in Explorer” to locate it in your local drive. Then you can use it as your YouTube Thumbnail.

You don’t need to search for fonts on the Internet when Wondershare Filmora offers downloadable fonts. If you are interested in installing fonts in Filmora, watch this video to learn how.

Conclusion

As you generate thumbnails for your YouTube videos, it would be wise to ensure you make them full-sized. The ideal dimension for a YouTube thumbnail should be 1280*720. Since most of your viewers use their mobile phones to watch YouTube videos, it would help to ensure the thumbnail looks the same on your laptop and your mobile device.

A hazy or pixelated thumbnail could discourage the viewer from clicking on your video. We hope you have found a font you like and will incorporate it into your next YouTube video.