Offline Watching Made Simple: YouTube Videos for iOS Users

A Complete Guide to Downloading YouTube Videos to iPhone or iPad

Richard Bennett

Mar 27, 2024• Proven solutions

It is no secret that the iPhone and the iPad are the most popular smartphone and tablet respectively. You could argue that Samsung has impressive sales and is almost at par with Apple but in regards to sheer dominance or superiority, the South Korea based conglomerate bows down to the American tech juggernaut. YouTube is indisputably the most popular video hosting and sharing site in the world. It doesn’t help that YouTube is owned by Google, the search engine giant that also owns Android which powers all popular Samsung smartphones at the moment. As a result, what you get is a tad incompatible with YouTube and iPhone or iPad. Downloading YouTube videos is very simple if you are using an Android smartphone or a Windows computer. It is not so when you are using an iPhone, iPad or even a Mac.

You May Also Like: iPhone Video Downloaders >>

Fortunately, there are ways you can download YouTube videos to iPhone or iPad, and we aren’t talking about YouTube’s promise of offline video streaming. Here is a complete guide.

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

First, you need a video downloader

You need a third party app which is approved by Apple and available in App Store. There are quite a few free video downloader apps that you can check. But do make sure that the app is active or usable right now. Apple is a tad infamous for deleting some of the apps from its store from time to time. If that happens after you have installed and started using a video downloader, then you can just remove it and opt for another. Most of these free video downloader apps will save your videos within the app. Some would add them to the videos in your Camera Roll. You can use AirPlay to watch the videos if you have an Apple TV. The videos saved by downloader apps will not be found in the native Videos app of iPhone or iPad. When you search for such apps, use ‘video downloader’ or ‘YouTube downloader’ as the keywords.

Find a suitable app, download it for free and install it

Some of the downloader apps will have premium or pro versions. You don’t need to pay before you have used the free or basic version. Once installed, start the app. Most of these apps have a built-in browser which should allow you to access YouTube. In most cases, you would get to m.youtube.com. If there is no default address, then save the mobile version of YouTube as the default URL. On iPad, you can go for <www.youtube.com>.

Downloading Youtube videos to iPhone or iPad

In all likelihood, you are familiar with how YouTube works. Search for a video that you wish to download, pick the one you want from the search results and it would automatically start to play. In some cases, you may have to click the play button or tap on the video thumbnail for it to start playing. As the video begins to stream or buffer, you would find an icon of the app, usually bobbing or hovering over the screen playing the video. You can tap on this icon, which could be a disk sign or the logo of the app. As you tap on it, you would have a popup that will prompt you to download the video that you are watching.

Depending on the app you are using, the download may begin immediately after tapping on the download icon or there can be another step, which will perhaps show you the list of downloading videos or videos that you have downloaded already. If the download doesn’t start immediately, there could be another button to initiate the download. Tap on it and you are done. The download would be automated and you don’t need to do anything else. You can also have your iPhone or iPad in sleep mode and the download would be completed, as long as there is an active internet connection. You can also see the progress made. Once the download or downloads are complete, you would get a notification. The video downloaded would be within the app’s video library or in your files.

Some apps rename the videos that are being downloaded so it is best you opt for a title or a name that will help you to recognize the video immediately. Other apps will keep the name of the video that appears on YouTube.

Almost all video downloader apps for iPhone and iPad will allow you to watch these videos offline. Some apps may need an internet connection to open but the videos saved will not require any internet to be played and replayed.

Given the fact that there are many video downloader apps and you cannot be sure of the experience of any, you will have to indulge in a bit of trial and error to find the best one.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

It is no secret that the iPhone and the iPad are the most popular smartphone and tablet respectively. You could argue that Samsung has impressive sales and is almost at par with Apple but in regards to sheer dominance or superiority, the South Korea based conglomerate bows down to the American tech juggernaut. YouTube is indisputably the most popular video hosting and sharing site in the world. It doesn’t help that YouTube is owned by Google, the search engine giant that also owns Android which powers all popular Samsung smartphones at the moment. As a result, what you get is a tad incompatible with YouTube and iPhone or iPad. Downloading YouTube videos is very simple if you are using an Android smartphone or a Windows computer. It is not so when you are using an iPhone, iPad or even a Mac.

You May Also Like: iPhone Video Downloaders >>

Fortunately, there are ways you can download YouTube videos to iPhone or iPad, and we aren’t talking about YouTube’s promise of offline video streaming. Here is a complete guide.

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

First, you need a video downloader

You need a third party app which is approved by Apple and available in App Store. There are quite a few free video downloader apps that you can check. But do make sure that the app is active or usable right now. Apple is a tad infamous for deleting some of the apps from its store from time to time. If that happens after you have installed and started using a video downloader, then you can just remove it and opt for another. Most of these free video downloader apps will save your videos within the app. Some would add them to the videos in your Camera Roll. You can use AirPlay to watch the videos if you have an Apple TV. The videos saved by downloader apps will not be found in the native Videos app of iPhone or iPad. When you search for such apps, use ‘video downloader’ or ‘YouTube downloader’ as the keywords.

Find a suitable app, download it for free and install it

Some of the downloader apps will have premium or pro versions. You don’t need to pay before you have used the free or basic version. Once installed, start the app. Most of these apps have a built-in browser which should allow you to access YouTube. In most cases, you would get to m.youtube.com. If there is no default address, then save the mobile version of YouTube as the default URL. On iPad, you can go for <www.youtube.com>.

Downloading Youtube videos to iPhone or iPad

In all likelihood, you are familiar with how YouTube works. Search for a video that you wish to download, pick the one you want from the search results and it would automatically start to play. In some cases, you may have to click the play button or tap on the video thumbnail for it to start playing. As the video begins to stream or buffer, you would find an icon of the app, usually bobbing or hovering over the screen playing the video. You can tap on this icon, which could be a disk sign or the logo of the app. As you tap on it, you would have a popup that will prompt you to download the video that you are watching.

Depending on the app you are using, the download may begin immediately after tapping on the download icon or there can be another step, which will perhaps show you the list of downloading videos or videos that you have downloaded already. If the download doesn’t start immediately, there could be another button to initiate the download. Tap on it and you are done. The download would be automated and you don’t need to do anything else. You can also have your iPhone or iPad in sleep mode and the download would be completed, as long as there is an active internet connection. You can also see the progress made. Once the download or downloads are complete, you would get a notification. The video downloaded would be within the app’s video library or in your files.

Some apps rename the videos that are being downloaded so it is best you opt for a title or a name that will help you to recognize the video immediately. Other apps will keep the name of the video that appears on YouTube.

Almost all video downloader apps for iPhone and iPad will allow you to watch these videos offline. Some apps may need an internet connection to open but the videos saved will not require any internet to be played and replayed.

Given the fact that there are many video downloader apps and you cannot be sure of the experience of any, you will have to indulge in a bit of trial and error to find the best one.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

It is no secret that the iPhone and the iPad are the most popular smartphone and tablet respectively. You could argue that Samsung has impressive sales and is almost at par with Apple but in regards to sheer dominance or superiority, the South Korea based conglomerate bows down to the American tech juggernaut. YouTube is indisputably the most popular video hosting and sharing site in the world. It doesn’t help that YouTube is owned by Google, the search engine giant that also owns Android which powers all popular Samsung smartphones at the moment. As a result, what you get is a tad incompatible with YouTube and iPhone or iPad. Downloading YouTube videos is very simple if you are using an Android smartphone or a Windows computer. It is not so when you are using an iPhone, iPad or even a Mac.

You May Also Like: iPhone Video Downloaders >>

Fortunately, there are ways you can download YouTube videos to iPhone or iPad, and we aren’t talking about YouTube’s promise of offline video streaming. Here is a complete guide.

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

First, you need a video downloader

You need a third party app which is approved by Apple and available in App Store. There are quite a few free video downloader apps that you can check. But do make sure that the app is active or usable right now. Apple is a tad infamous for deleting some of the apps from its store from time to time. If that happens after you have installed and started using a video downloader, then you can just remove it and opt for another. Most of these free video downloader apps will save your videos within the app. Some would add them to the videos in your Camera Roll. You can use AirPlay to watch the videos if you have an Apple TV. The videos saved by downloader apps will not be found in the native Videos app of iPhone or iPad. When you search for such apps, use ‘video downloader’ or ‘YouTube downloader’ as the keywords.

Find a suitable app, download it for free and install it

Some of the downloader apps will have premium or pro versions. You don’t need to pay before you have used the free or basic version. Once installed, start the app. Most of these apps have a built-in browser which should allow you to access YouTube. In most cases, you would get to m.youtube.com. If there is no default address, then save the mobile version of YouTube as the default URL. On iPad, you can go for <www.youtube.com>.

Downloading Youtube videos to iPhone or iPad

In all likelihood, you are familiar with how YouTube works. Search for a video that you wish to download, pick the one you want from the search results and it would automatically start to play. In some cases, you may have to click the play button or tap on the video thumbnail for it to start playing. As the video begins to stream or buffer, you would find an icon of the app, usually bobbing or hovering over the screen playing the video. You can tap on this icon, which could be a disk sign or the logo of the app. As you tap on it, you would have a popup that will prompt you to download the video that you are watching.

Depending on the app you are using, the download may begin immediately after tapping on the download icon or there can be another step, which will perhaps show you the list of downloading videos or videos that you have downloaded already. If the download doesn’t start immediately, there could be another button to initiate the download. Tap on it and you are done. The download would be automated and you don’t need to do anything else. You can also have your iPhone or iPad in sleep mode and the download would be completed, as long as there is an active internet connection. You can also see the progress made. Once the download or downloads are complete, you would get a notification. The video downloaded would be within the app’s video library or in your files.

Some apps rename the videos that are being downloaded so it is best you opt for a title or a name that will help you to recognize the video immediately. Other apps will keep the name of the video that appears on YouTube.

Almost all video downloader apps for iPhone and iPad will allow you to watch these videos offline. Some apps may need an internet connection to open but the videos saved will not require any internet to be played and replayed.

Given the fact that there are many video downloader apps and you cannot be sure of the experience of any, you will have to indulge in a bit of trial and error to find the best one.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

It is no secret that the iPhone and the iPad are the most popular smartphone and tablet respectively. You could argue that Samsung has impressive sales and is almost at par with Apple but in regards to sheer dominance or superiority, the South Korea based conglomerate bows down to the American tech juggernaut. YouTube is indisputably the most popular video hosting and sharing site in the world. It doesn’t help that YouTube is owned by Google, the search engine giant that also owns Android which powers all popular Samsung smartphones at the moment. As a result, what you get is a tad incompatible with YouTube and iPhone or iPad. Downloading YouTube videos is very simple if you are using an Android smartphone or a Windows computer. It is not so when you are using an iPhone, iPad or even a Mac.

You May Also Like: iPhone Video Downloaders >>

Fortunately, there are ways you can download YouTube videos to iPhone or iPad, and we aren’t talking about YouTube’s promise of offline video streaming. Here is a complete guide.

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

First, you need a video downloader

You need a third party app which is approved by Apple and available in App Store. There are quite a few free video downloader apps that you can check. But do make sure that the app is active or usable right now. Apple is a tad infamous for deleting some of the apps from its store from time to time. If that happens after you have installed and started using a video downloader, then you can just remove it and opt for another. Most of these free video downloader apps will save your videos within the app. Some would add them to the videos in your Camera Roll. You can use AirPlay to watch the videos if you have an Apple TV. The videos saved by downloader apps will not be found in the native Videos app of iPhone or iPad. When you search for such apps, use ‘video downloader’ or ‘YouTube downloader’ as the keywords.

Find a suitable app, download it for free and install it

Some of the downloader apps will have premium or pro versions. You don’t need to pay before you have used the free or basic version. Once installed, start the app. Most of these apps have a built-in browser which should allow you to access YouTube. In most cases, you would get to m.youtube.com. If there is no default address, then save the mobile version of YouTube as the default URL. On iPad, you can go for <www.youtube.com>.

Downloading Youtube videos to iPhone or iPad

In all likelihood, you are familiar with how YouTube works. Search for a video that you wish to download, pick the one you want from the search results and it would automatically start to play. In some cases, you may have to click the play button or tap on the video thumbnail for it to start playing. As the video begins to stream or buffer, you would find an icon of the app, usually bobbing or hovering over the screen playing the video. You can tap on this icon, which could be a disk sign or the logo of the app. As you tap on it, you would have a popup that will prompt you to download the video that you are watching.

Depending on the app you are using, the download may begin immediately after tapping on the download icon or there can be another step, which will perhaps show you the list of downloading videos or videos that you have downloaded already. If the download doesn’t start immediately, there could be another button to initiate the download. Tap on it and you are done. The download would be automated and you don’t need to do anything else. You can also have your iPhone or iPad in sleep mode and the download would be completed, as long as there is an active internet connection. You can also see the progress made. Once the download or downloads are complete, you would get a notification. The video downloaded would be within the app’s video library or in your files.

Some apps rename the videos that are being downloaded so it is best you opt for a title or a name that will help you to recognize the video immediately. Other apps will keep the name of the video that appears on YouTube.

Almost all video downloader apps for iPhone and iPad will allow you to watch these videos offline. Some apps may need an internet connection to open but the videos saved will not require any internet to be played and replayed.

Given the fact that there are many video downloader apps and you cannot be sure of the experience of any, you will have to indulge in a bit of trial and error to find the best one.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

From Vision to Execution: The Full Spectrum of Personal Branding on YouTube

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox