Personalized Music Collection Enhancement From Spotify to YouTube Music

Do you want to transfer your playlist to YouTube Music from Spotify? After all, there are some significant advantages to using the former over the latter. For one, YouTube Music offers a broader range of songs and videos without ads.

Though Spotify is a widely used music streaming app, its many limitations for non-Premium members have driven users to look for alternatives. For example, 30-second ads that play every 15 minutes and the inability to skip songs are among the app’s most frustrating features.

So, if you’re ready to convert Spotify playlists to YouTube Music, let’s get started!

Recommendation And Guidance For Using The Playlist Transfer Tools

With Spotify and YouTube Music, you can access millions of songs and playlists at the click of a button.

But what if you want to move your Spotify playlist to YouTube Music? Luckily, the following 5 best tools can help you to do just that.

Name	Price	Transfer amount limit	Speed	Compatibility
Playlist Buddy	Free	250 songs per playlist.	1 minute	YouTube and Spotify
TuneMyMusic	Free	1,000 tracks	38 seconds.	Spotify, Itunes, Apple Music, Nanpster, YouTube, Deezer, Tidal, Google Play Music, and Amazon Music
Soundiiz	Free	200 tracks	26 seconds.	Spotify, Apple Music, YouTube Music, TIDAL, and more
Playlist Converter	Free	unlimited	Slow processing	YouTube Music, Spotify, PLS, Deezer
SongShift	Free	Unlimited	40 seconds	Spotify, YouTube Music, Apple Music, Deezer, Amazon Music, Discogs, and more

Playlist Buddy

Playlist Buddy is a free-to-use online tool that is fully dedicated to converting your Spotify playlist to YouTube within a minute. The program is quick, easy, and simple- so there’s no excuse not to try it out!

Key Features

• Transfers playlists one-by-one
• Free to use
• Compatible with YouTube and Spotify
• Can convert your lists to a CSV file

Limitations

• Cannot be used for other music streaming services
• Limited to only 250 tracks per playlist

How To Use?

To transfer your Spotify Playlist to YouTube Music using the Playlist Buddy, do the following steps:

Step1 First, open a browser on your PC and visit the “Playlist Buddy” site. Click “Login to Spotify.”

Step2 Now, click “Agree” to provide access to your account information. Click the “Sign in YouTube” button and log in to your account.

Step3 Select your Spotify playlist, click “Convert Playlist,” and Playlist Buddy will start transferring your Spotify to YouTube playlist.

Tune My Music

Tune My Music is another free tool that offers 96% accuracy while converting your Spotify playlist to YouTube Music. With this platform, you can transfer up to 1000 tracks at a time in just a few seconds.

Key Features

• Intuitive interface and workflow
• Can transfer playlists in batches
• Transfers tracks in 38 seconds
• Synchronizes two playlists from two different music services
• Backups your songs

Limitations

• Does not transfer playlists/tracks in order
• No playlist descriptions

How To Use?

The following steps will help you use the TuneMyMusic platform to convert your Spotify playlist to YouTube Music:

Step1 Visit the Tune My Music website using your browser and click the “Let’s Start” option.

Step2 On the “Select The Source” page, choose “Spotify” as your source and sign in to your account.

Step3 Now, load your Spotify playlist or paste its URL from your account. Click “Next: Select Destination” on the next page and choose “YouTube Music” from the given options.

Finally, click “Start Moving My Music” to convert your Spotify playlist to YouTube Music.

Soundiiz

If you want to quickly and instantly convert your Spotify playlist to YouTube, Soundiiz is the right solution for you! This tool is free and compatible with multiple musics streaming services.

Key Features

• 98% accuracy while transferring songs
• Fast transfer of playlists between many platforms
• No app download is required
• Excellent UI

Limitations

• Transfers albums, artists, and liked songs only in the premium version
• Can only transfer 200 tracks

How To Use

Follow these steps to convert your Spotify playlist to YouTube music using Soundiiz:

Step1 In the first step, visit the Soundiiz website and click the “Start Now” option.

Step2 Select the “Sign in with Spotify” option from the list to log in to your account and click “Access” to provide permission to access your details.

Step3 Select “YouTube Music” from the left-side panel and click “Connect.” Now, sign in to your account.

Step4 Now, open the “Transfer” tab, choose “Spotify” as a source, and go to “Playlists.” Choose the Spotify playlist and click “Confirm and Continue.”

Step5 Configure your playlist and click the “Save Configuration” option. Next, click “Confirm” and choose “YouTube Music” on the next page to convert your Spotify to a YouTube playlist.

Playlist Converter

Playlist Converter allows you to take your favorite Spotify playlists and convert them to YouTube Music, Apple Music, Google Play Music, or Amazon Music.

This handy platform is easy-to-use and only takes a few minutes to convert your favorite playlists.

Key Features

• Converts to multiple music sources and file formats
• Available for free
• Unlimited transfers
• No registration is required

Limitations

• Not much accurate
• It takes time to process

How To Use?

To use the Playlist Converter tool for converting Spotify playlists to YouTube Music, follow these steps in sequence:

Step1 Visit the Playlist Converter website using your browser and go to the “Spotify” tab.

Step2 Click “Log in with Spotify” and sign in to your account. Make sure to provide access to your details.

Step3 Select your Spotify playlist and click “Export to YouTube Account.” Next, click the “Login With YouTube and Export the Playlist” option and sign in to your account.

Playlist Converter will fetch your playlist details and transfer them to your YouTube account.

SongShift

SongShift is an iOS app that allows you to transfer your songs between music streaming platforms. It’s an excellent way to keep all your song tracks in one place, no matter where you prefer to stream them.

The app is easy to use and only takes a few steps to get started!

Key Features

• It lets you fix mismatches
• Excellent user experience and interface
• Transfers tracks to multiple music streaming platforms
• Unlimited song transfer

Limitations

• Only available for iOS devices

How To Use?

Here’s how you can use the SongShift app to convert your Spotify playlist to your YouTube Music account:

Step1 Open the App Store on your iOS device, install the SongShift app and launch it.

Step2 On the app’s main page, tap “Connect Your Music” and go to the “Music Services” page. Select “Spotify” and click the “Connect” option.

Step3 Now, sign in to your Spotify account and tap the “Plus” icon at the bottom of the screen.

Step4 Tap the “Setup Source” option under New Configuration and choose “Spotify” as the source service.

Next, tap “Playlist” under the “Select Media Type” header and find your Spotify playlist.

Step5 Afterward, tap the “Setup Destination” option and select “YouTube Music.” Now, choose your destination type and tap “I’m Finished” to start transferring your Spotify playlist to YouTube Music.

Bonus Video Tutorial: Another Way To See the Music - Audio Visualization Effects

Hopefully, this article helped resolve your query, and you can now quickly transfer all your favorite playlists from Spotify to YouTube Music.

Besides, before the end, we want to show you another exciting way to feel the music - Audio Visualization Effects. The effect will intelligently match the sound in your video while also adding dynamic effects. You can try it in a user-friendly video editor Filmora . If you want to know more about the effect and how to realize it with Filmoea, please watch the video we specially prepared for you below.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

This comprehensive guide recommends the 5 best tools to help you convert Spotify playlists to YouTube Music. In addition, we’ve provided a step-by-step process of using each tool, its key features, and its limitations to help you make the right decisions.

Playlist Buddy

Playlist Buddy is a free-to-use online tool that is fully dedicated to converting your Spotify playlist to YouTube within a minute. The program is quick, easy, and simple- so there’s no excuse not to try it out!

Key Features

• Transfers playlists one-by-one
• Free to use
• Compatible with YouTube and Spotify
• Can convert your lists to a CSV file

Limitations

• Cannot be used for other music streaming services
• Limited to only 250 tracks per playlist

How To Use?

To transfer your Spotify Playlist to YouTube Music using the Playlist Buddy, do the following steps:

Step1 First, open a browser on your PC and visit the “Playlist Buddy” site. Click “Login to Spotify.”

Step2 Now, click “Agree” to provide access to your account information. Click the “Sign in YouTube” button and log in to your account.

Step3 Select your Spotify playlist, click “Convert Playlist,” and Playlist Buddy will start transferring your Spotify to YouTube playlist.

Tune My Music

Tune My Music is another free tool that offers 96% accuracy while converting your Spotify playlist to YouTube Music. With this platform, you can transfer up to 1000 tracks at a time in just a few seconds.

Key Features

• Intuitive interface and workflow
• Can transfer playlists in batches
• Transfers tracks in 38 seconds
• Synchronizes two playlists from two different music services
• Backups your songs

Limitations

• Does not transfer playlists/tracks in order
• No playlist descriptions

How To Use?

The following steps will help you use the TuneMyMusic platform to convert your Spotify playlist to YouTube Music:

Step1 Visit the Tune My Music website using your browser and click the “Let’s Start” option.

Step2 On the “Select The Source” page, choose “Spotify” as your source and sign in to your account.

Step3 Now, load your Spotify playlist or paste its URL from your account. Click “Next: Select Destination” on the next page and choose “YouTube Music” from the given options.

Finally, click “Start Moving My Music” to convert your Spotify playlist to YouTube Music.

Soundiiz

If you want to quickly and instantly convert your Spotify playlist to YouTube, Soundiiz is the right solution for you! This tool is free and compatible with multiple musics streaming services.

Key Features

• 98% accuracy while transferring songs
• Fast transfer of playlists between many platforms
• No app download is required
• Excellent UI

Limitations

• Transfers albums, artists, and liked songs only in the premium version
• Can only transfer 200 tracks

How To Use

Follow these steps to convert your Spotify playlist to YouTube music using Soundiiz:

Step1 In the first step, visit the Soundiiz website and click the “Start Now” option.

Step2 Select the “Sign in with Spotify” option from the list to log in to your account and click “Access” to provide permission to access your details.

Step3 Select “YouTube Music” from the left-side panel and click “Connect.” Now, sign in to your account.

Step4 Now, open the “Transfer” tab, choose “Spotify” as a source, and go to “Playlists.” Choose the Spotify playlist and click “Confirm and Continue.”

Step5 Configure your playlist and click the “Save Configuration” option. Next, click “Confirm” and choose “YouTube Music” on the next page to convert your Spotify to a YouTube playlist.

Playlist Converter

Playlist Converter allows you to take your favorite Spotify playlists and convert them to YouTube Music, Apple Music, Google Play Music, or Amazon Music.

This handy platform is easy-to-use and only takes a few minutes to convert your favorite playlists.

Key Features

• Converts to multiple music sources and file formats
• Available for free
• Unlimited transfers
• No registration is required

Limitations

• Not much accurate
• It takes time to process

How To Use?

To use the Playlist Converter tool for converting Spotify playlists to YouTube Music, follow these steps in sequence:

Step1 Visit the Playlist Converter website using your browser and go to the “Spotify” tab.

Step2 Click “Log in with Spotify” and sign in to your account. Make sure to provide access to your details.

Step3 Select your Spotify playlist and click “Export to YouTube Account.” Next, click the “Login With YouTube and Export the Playlist” option and sign in to your account.

Playlist Converter will fetch your playlist details and transfer them to your YouTube account.

SongShift

SongShift is an iOS app that allows you to transfer your songs between music streaming platforms. It’s an excellent way to keep all your song tracks in one place, no matter where you prefer to stream them.

The app is easy to use and only takes a few steps to get started!

Key Features

• It lets you fix mismatches
• Excellent user experience and interface
• Transfers tracks to multiple music streaming platforms
• Unlimited song transfer

Limitations

• Only available for iOS devices

How To Use?

Here’s how you can use the SongShift app to convert your Spotify playlist to your YouTube Music account:

Step1 Open the App Store on your iOS device, install the SongShift app and launch it.

Step2 On the app’s main page, tap “Connect Your Music” and go to the “Music Services” page. Select “Spotify” and click the “Connect” option.

Step3 Now, sign in to your Spotify account and tap the “Plus” icon at the bottom of the screen.

Step4 Tap the “Setup Source” option under New Configuration and choose “Spotify” as the source service.

Next, tap “Playlist” under the “Select Media Type” header and find your Spotify playlist.

Step5 Afterward, tap the “Setup Destination” option and select “YouTube Music.” Now, choose your destination type and tap “I’m Finished” to start transferring your Spotify playlist to YouTube Music.

Bonus Video Tutorial: Another Way To See the Music - Audio Visualization Effects

Hopefully, this article helped resolve your query, and you can now quickly transfer all your favorite playlists from Spotify to YouTube Music.

Besides, before the end, we want to show you another exciting way to feel the music - Audio Visualization Effects. The effect will intelligently match the sound in your video while also adding dynamic effects. You can try it in a user-friendly video editor Filmora . If you want to know more about the effect and how to realize it with Filmoea, please watch the video we specially prepared for you below.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

This comprehensive guide recommends the 5 best tools to help you convert Spotify playlists to YouTube Music. In addition, we’ve provided a step-by-step process of using each tool, its key features, and its limitations to help you make the right decisions.

6 Game-Changing Tactics to Increase Watch Time and Reduce Churn Rate

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

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• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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