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"2024 Approved Platform Profitability Showdown DailyMovement's Standards Vs Youtube"
Platform Profitability Showdown: DailyMovement’s Standards Vs Youtube
Online video creators are always searching for ways to make their passion profitable. YouTube and Dailymotion are two of the largest video platforms. Millions of users use these platforms, and they have updated features. How do you choose the right video platform?
This article compares Dailymotion monetization to YouTube on privacy, audience, and analytics. To ease this exploration, Filmora is assisting us. This software edits videos to increase platforms’ income-generating potential. Read this article to monetize your videos in a better way, and join us on this journey.
Video Monetization Editor Create engaging and valuable videos with Wondershare Filmora for YouTube and Dailymotion Monetization!
Free Download Free Download Learn More
Part 1. Exploring YouTube and Dailymotion: Platforms for Creators
YouTube : What is it?
A three-person team, Chad Hurley, Steve Chen, and Jawed Karim, founded YouTube in 2005. Their goal is to create YouTube as a global platform for sharing videos. A huge $1.65 billion was paid by Google for buying YouTube. YouTube then became a more popular website with over two billion users every month.
Lots of creators, like makeup artists and gamers, make money on YouTube. With the platform, you can livestream, make money from your videos, and watch tons of user-made videos.
Dailymotion : What is it?
A French entrepreneur and an English entrepreneur founded Dailymotion in 2005. Dailymotion became one of the most popular video platforms in France and then Europe in just 1 year. You can upload and share videos on Dailymotion like on YouTube. There is a slight difference in their focus. Dailymotion’s content tends to be professional, while YouTube’s is user-made.
Dailymotion has over 300 million users every month. It’s accessible in 35 different languages. Also, for pro content, it offers features like “Motionmaker” to users and live streaming to creators.
The popularity and user base of YouTube and Dailymotion
YouTube’s user interface is very easy and simple to use. You can filter the results with date and popularity at the top bar of the website. You can watch YouTube without ads and gain access to YouTube analytics.
It’s cool to create your own channel on YouTube. It allows you to upload videos, customize your banner, and create a community.
It is easy to stream videos or share them with friends by creating playlists. YouTube and Dailymotion both have easy-to-use interfaces. You can customize your own channel, and it has categories and channels. YouTube has advanced playlist features, but Dailymotion does not.
It’s not all fun and games - YouTube has fewer ads than Dailymotion. A premium subscription to Dailymotion removes the ads and gives you access to other features.
Both Platforms have Different Content and Audiences
YouTube Content and Audience
Video content on YouTube ranges from cooking tips to music videos. It even offers live streaming concerts and mind-blowing documentaries. Gamer, beauty, sports, and learning enthusiasts will enjoy this channel.
YouTube allows you to upload 12-hour-long videos to increase your watch time. You can also share all types of experiences in the long video. Every day, 2.51 billion active users watch over one billion hours of content. Creators can showcase their work in high definition, up to 8K, on the platform, which is a major advantage. Mobile devices and smartphones also allow offline viewing of videos.
Dailymotion Content and Audience
There’s something special about Dailymotion. The site provides YouTube videos, animated shorts, music, documentaries, and TV shows. Although Dailymotion has upload limits, its videos are still of high quality, up to 1080p. There is a vibrant community of creators looking to connect with their audiences as well. There were 545.3 million visits to Dailymotion in April 2023, making it a strong competitor. Depending on your taste and the content you’re looking for, you can choose either.
Part 2. YouTube vs. Dailymotion Monetization: Unraveling the Key Differences
YouTube and Dailymotion monetization features and opportunities
It’s crucial for content creators to know which monetization options each platform offers. Let’s have a look at the monetization options available on YouTube and Dailymotion. It is possible to earn money from your content on both Dailymotion and YouTube. Dailymotion is easier to monetize, despite its broader and more sophisticated offering.
Programs and options for monetizing YouTube
There are many ways for YouTube creators to make money from their content. You can display video ads for sponsorships, AdSense payments, and merchandise sales. YouTube offers more monetization options and is more advanced than Dailymotion. The YouTube monetization rules can be tricky to meet for eligible accounts.
Programs and options for monetizaton Dailymotion
Creators can also monetize their content on Dailymotion. Dailymotion has fewer monetization options than YouTube. Unlike YouTube, Dailymotion allows creators to earn money through ads.
The Dailymotion Partner Program has made several French video creators extremely wealthy. The CPM is always low for video creators around the world, for whatever reason. Dailymotion Partners from France earn 3000 - 4000 euros per month. Global Partners withdraw the monthly least of $100.
Monetization Requirements and Earning Potential
YouTube’s YPP monetizes accounts with 1,000 subscribers and earns revenue through advertising. You’ll get 55% of the revenue generated by the ads shown during, before, and after your videos. It is also possible to charge channel memberships. For every 1,000 views, the average YouTuber makes about $18.
The Dailymotion Partner Program monetizes your videos. The least number of views you need to monetize your content is 1,000 (combined). One hour of watch time on the platform generates $57 in income, making it a great way to make money!
Choosing Between YouTube and Dailymotion Channel Monetization
Now that you’ve seen a YouTube vs. Dailymotion comparison, you are leaning toward one. Let’s dive into some key questions if you’re still not sure ( you can use both platforms ):
- Do you have a specific group in mind? It’s important to think about who your audience is.
- Are Your Videos Targeted? Do your videos match specific search queries?
- Video Length and Size: How long and big are your videos?
- Monetization: Want to make money? Consider your subscriber count.
- Privacy Control: How much control do you need over your content’s privacy?
- Analytics: Do you want detailed data on your video performance?
YouTube is your best bet if you want organic search traffic, a wide audience, and hefty videos. If you want privacy control, or if you want to monetize, Dailymotion shines.
Whatever you pick, remember to add captions to your videos. Transcription tools can help with that, making your content more accessible and engaging.
Part 3. Enhance Your Monetization Journey with Wondershare Filmora: A Video Editing Solution
Let’s take a look at a powerful tool to enhance your gaming experience. It’s Wondershare Filmora. Creating engaging and valuable videos is easy with Wondershare Filmora. An attractive user interface, a media library, and many useful features make it a great choice. A video tool that turns content creators’ vision into professional content. Filmora is perfect for YouTubers, filmmakers, and vloggers of all skill levels.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Filmora Features for Monetization Magic
1.Creative Templates
Filmora’s video templates make it easy to create nice videos. With these templates, you can easily make a captivating intro or an engaging end screen. You make more money when you keep your audience interested.
2. Advanced Audio Editing
To create engaging content, you must have great audio. With Filmora’s audio tools, you can stretch, denoise, and duck audio to improve your videos. Having engaged viewers means you’re more likely to generate income from ads and sales.
3. Enhancing Your Videos with Video Effects
Using Wondershare Filmora, you can transform your ordinary videos into something extraordinary. There are a variety of effects available, such as overlays, filters, and transitions. Filters allow you to change your videos’ feel and appearance. With overlays, like glitch overlays, you can enhance your videos.
4. Color Correction
Wondershare Filmora’s color correction tool can make your videos much better. You can change the colors and mood of your videos with Filmora’s color options. To make your videos look more professional, you can adjust their brightness or darkness. Using vibrant colors can help you earn more and draw in more customers.
Conclusion
When it comes to making money from your passion, picking the right platform is crucial. This guide has shown the main differences between YouTube and Dailymotion monetization. With Wondershare Filmora, you can make the most money from both places.
YouTube is great for long videos, a big audience, and finding people naturally. Monetization Dailymotion is good for making money without needing as many subscribers.
If you put captions on your videos, more people will watch. Think of Filmora as a friend who helps you make money with fun, good videos. It’s like having a partner in making money from your videos.
Free Download Free Download Learn More
Part 1. Exploring YouTube and Dailymotion: Platforms for Creators
YouTube : What is it?
A three-person team, Chad Hurley, Steve Chen, and Jawed Karim, founded YouTube in 2005. Their goal is to create YouTube as a global platform for sharing videos. A huge $1.65 billion was paid by Google for buying YouTube. YouTube then became a more popular website with over two billion users every month.
Lots of creators, like makeup artists and gamers, make money on YouTube. With the platform, you can livestream, make money from your videos, and watch tons of user-made videos.
Dailymotion : What is it?
A French entrepreneur and an English entrepreneur founded Dailymotion in 2005. Dailymotion became one of the most popular video platforms in France and then Europe in just 1 year. You can upload and share videos on Dailymotion like on YouTube. There is a slight difference in their focus. Dailymotion’s content tends to be professional, while YouTube’s is user-made.
Dailymotion has over 300 million users every month. It’s accessible in 35 different languages. Also, for pro content, it offers features like “Motionmaker” to users and live streaming to creators.
The popularity and user base of YouTube and Dailymotion
YouTube’s user interface is very easy and simple to use. You can filter the results with date and popularity at the top bar of the website. You can watch YouTube without ads and gain access to YouTube analytics.
It’s cool to create your own channel on YouTube. It allows you to upload videos, customize your banner, and create a community.
It is easy to stream videos or share them with friends by creating playlists. YouTube and Dailymotion both have easy-to-use interfaces. You can customize your own channel, and it has categories and channels. YouTube has advanced playlist features, but Dailymotion does not.
It’s not all fun and games - YouTube has fewer ads than Dailymotion. A premium subscription to Dailymotion removes the ads and gives you access to other features.
Both Platforms have Different Content and Audiences
YouTube Content and Audience
Video content on YouTube ranges from cooking tips to music videos. It even offers live streaming concerts and mind-blowing documentaries. Gamer, beauty, sports, and learning enthusiasts will enjoy this channel.
YouTube allows you to upload 12-hour-long videos to increase your watch time. You can also share all types of experiences in the long video. Every day, 2.51 billion active users watch over one billion hours of content. Creators can showcase their work in high definition, up to 8K, on the platform, which is a major advantage. Mobile devices and smartphones also allow offline viewing of videos.
Dailymotion Content and Audience
There’s something special about Dailymotion. The site provides YouTube videos, animated shorts, music, documentaries, and TV shows. Although Dailymotion has upload limits, its videos are still of high quality, up to 1080p. There is a vibrant community of creators looking to connect with their audiences as well. There were 545.3 million visits to Dailymotion in April 2023, making it a strong competitor. Depending on your taste and the content you’re looking for, you can choose either.
Part 2. YouTube vs. Dailymotion Monetization: Unraveling the Key Differences
YouTube and Dailymotion monetization features and opportunities
It’s crucial for content creators to know which monetization options each platform offers. Let’s have a look at the monetization options available on YouTube and Dailymotion. It is possible to earn money from your content on both Dailymotion and YouTube. Dailymotion is easier to monetize, despite its broader and more sophisticated offering.
Programs and options for monetizing YouTube
There are many ways for YouTube creators to make money from their content. You can display video ads for sponsorships, AdSense payments, and merchandise sales. YouTube offers more monetization options and is more advanced than Dailymotion. The YouTube monetization rules can be tricky to meet for eligible accounts.
Programs and options for monetizaton Dailymotion
Creators can also monetize their content on Dailymotion. Dailymotion has fewer monetization options than YouTube. Unlike YouTube, Dailymotion allows creators to earn money through ads.
The Dailymotion Partner Program has made several French video creators extremely wealthy. The CPM is always low for video creators around the world, for whatever reason. Dailymotion Partners from France earn 3000 - 4000 euros per month. Global Partners withdraw the monthly least of $100.
Monetization Requirements and Earning Potential
YouTube’s YPP monetizes accounts with 1,000 subscribers and earns revenue through advertising. You’ll get 55% of the revenue generated by the ads shown during, before, and after your videos. It is also possible to charge channel memberships. For every 1,000 views, the average YouTuber makes about $18.
The Dailymotion Partner Program monetizes your videos. The least number of views you need to monetize your content is 1,000 (combined). One hour of watch time on the platform generates $57 in income, making it a great way to make money!
Choosing Between YouTube and Dailymotion Channel Monetization
Now that you’ve seen a YouTube vs. Dailymotion comparison, you are leaning toward one. Let’s dive into some key questions if you’re still not sure ( you can use both platforms ):
- Do you have a specific group in mind? It’s important to think about who your audience is.
- Are Your Videos Targeted? Do your videos match specific search queries?
- Video Length and Size: How long and big are your videos?
- Monetization: Want to make money? Consider your subscriber count.
- Privacy Control: How much control do you need over your content’s privacy?
- Analytics: Do you want detailed data on your video performance?
YouTube is your best bet if you want organic search traffic, a wide audience, and hefty videos. If you want privacy control, or if you want to monetize, Dailymotion shines.
Whatever you pick, remember to add captions to your videos. Transcription tools can help with that, making your content more accessible and engaging.
Part 3. Enhance Your Monetization Journey with Wondershare Filmora: A Video Editing Solution
Let’s take a look at a powerful tool to enhance your gaming experience. It’s Wondershare Filmora. Creating engaging and valuable videos is easy with Wondershare Filmora. An attractive user interface, a media library, and many useful features make it a great choice. A video tool that turns content creators’ vision into professional content. Filmora is perfect for YouTubers, filmmakers, and vloggers of all skill levels.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Filmora Features for Monetization Magic
1.Creative Templates
Filmora’s video templates make it easy to create nice videos. With these templates, you can easily make a captivating intro or an engaging end screen. You make more money when you keep your audience interested.
2. Advanced Audio Editing
To create engaging content, you must have great audio. With Filmora’s audio tools, you can stretch, denoise, and duck audio to improve your videos. Having engaged viewers means you’re more likely to generate income from ads and sales.
3. Enhancing Your Videos with Video Effects
Using Wondershare Filmora, you can transform your ordinary videos into something extraordinary. There are a variety of effects available, such as overlays, filters, and transitions. Filters allow you to change your videos’ feel and appearance. With overlays, like glitch overlays, you can enhance your videos.
4. Color Correction
Wondershare Filmora’s color correction tool can make your videos much better. You can change the colors and mood of your videos with Filmora’s color options. To make your videos look more professional, you can adjust their brightness or darkness. Using vibrant colors can help you earn more and draw in more customers.
Conclusion
When it comes to making money from your passion, picking the right platform is crucial. This guide has shown the main differences between YouTube and Dailymotion monetization. With Wondershare Filmora, you can make the most money from both places.
YouTube is great for long videos, a big audience, and finding people naturally. Monetization Dailymotion is good for making money without needing as many subscribers.
If you put captions on your videos, more people will watch. Think of Filmora as a friend who helps you make money with fun, good videos. It’s like having a partner in making money from your videos.
Tailoring a Unique Identity: A Roadmap to More YouTube Followers
How to Brand Your YouTube Channel to Get More Subscribers
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
- Title: "2024 Approved Platform Profitability Showdown DailyMovement's Standards Vs Youtube"
- Author: Thomas
- Created at : 2024-05-31 12:41:10
- Updated at : 2024-06-01 12:41:10
- Link: https://youtube-help.techidaily.com/2024-approved-platform-profitability-showdown-dailymovements-standards-vs-youtube/
- License: This work is licensed under CC BY-NC-SA 4.0.
