Raising the Bar: YouTube’s Live Streaming Excellence

How to Live Stream on YouTube Gaming?

Richard Bennett

Mar 27, 2024• Proven solutions

1. Live Stream on YouTube Gaming with OBS

You need to follow these simple Step s to use OBS for YouTube Live Streaming:

**Step 1:**First of all you need to login to your YouTube account. You might be aware of the fact that same YouTube account is used for YouTube gaming needs.

**Step 2:**Once entered inside your account then you need to visit the Go live streaming options and then from drop down menu simply choose Stream Now option.

**Step 3:**It is time to fill the details on screen; put impressive words for your live stream description so that it can grab attention of more viewers. Then select category as ‘Gaming’.

**Step 4:**Now you need to copy the stream key.

**Step 5:**Now open your OBS tool and then select YouTube as your active game streaming service. Users here need to paste that copied streaming key of Step 5 into the space provided on OBS settings page.

**Step 6:**It is time to make your desktop a video source.

**Step 7:**Once all these settings are completed then you need to hit the start streaming option.

**Step 8:**The service may take few seconds to bring your live on YouTube and after this small duration you will be connected to your channel with your streamed content. Then change your url from youtube.com to gaming.youtube.com

**Step 9:**You are all set to be live on your YouTube gaming profile.

2. Live Stream on YouTube with Elgato Game Capture HD

A: Basic Settings for Elgato Game Capture HD

The Step s below will help you to get ready for streaming with all basic settings that are required by Elgato Game Capture HD tool.

**Step 1:**First of all, you need to open your browser, search for Elgato Game Capture HD software on its official website and then download it for your system. Get it installed.

**Step 2:**Once installation process is complete then launch your software.

**Step 3:**Now you need to hit the add button on screen and select YouTube from drop down menu.

Step 4: It is time to sign in with your Google Account.

**Step 5:**After sign up process, allow the Elgato Game Capture tool to make connection with your YouTube account.

**Step 6:**Soon you will be able to access you account from Elgato platform.

**Step 7:**It is time to make adjustments for streaming settings.

B: Test your Bandwidth and make adjustments for Stream settings

It is essential to check speed of your internet connection during live streaming because if it goes slow then your content will become annoying to viewers and it will decay the reputation of your channel. So prefer to use following Step s to complete the basic settings and to test your internet connection.

**Step 1:**Open your browser and then visit the speedtest.net platform. You can also use other similar kind of websites to ensure the speed of your internet. Note that you will find a Bit Rate dial in the live streaming section, here you can make adjustments for bit rates to bring it to desired level.

**Step 2:**It is also possible to make customized settings for frame rate and resolution as per need of your stream content.

**Step 3:**One can also prefer to archive his streaming.

**Step 4:**As soon as you have completed all above settings then you need to hit the stream button on screen.

**Step 5:**Soon your software will ask you to select the event that you want to stream, choose your desired event and then press Ok. Soon you will be live on YouTube.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

1. Live Stream on YouTube Gaming with OBS

You need to follow these simple Step s to use OBS for YouTube Live Streaming:

**Step 1:**First of all you need to login to your YouTube account. You might be aware of the fact that same YouTube account is used for YouTube gaming needs.

**Step 2:**Once entered inside your account then you need to visit the Go live streaming options and then from drop down menu simply choose Stream Now option.

**Step 3:**It is time to fill the details on screen; put impressive words for your live stream description so that it can grab attention of more viewers. Then select category as ‘Gaming’.

**Step 4:**Now you need to copy the stream key.

**Step 5:**Now open your OBS tool and then select YouTube as your active game streaming service. Users here need to paste that copied streaming key of Step 5 into the space provided on OBS settings page.

**Step 6:**It is time to make your desktop a video source.

**Step 7:**Once all these settings are completed then you need to hit the start streaming option.

**Step 8:**The service may take few seconds to bring your live on YouTube and after this small duration you will be connected to your channel with your streamed content. Then change your url from youtube.com to gaming.youtube.com

**Step 9:**You are all set to be live on your YouTube gaming profile.

2. Live Stream on YouTube with Elgato Game Capture HD

A: Basic Settings for Elgato Game Capture HD

The Step s below will help you to get ready for streaming with all basic settings that are required by Elgato Game Capture HD tool.

**Step 1:**First of all, you need to open your browser, search for Elgato Game Capture HD software on its official website and then download it for your system. Get it installed.

**Step 2:**Once installation process is complete then launch your software.

**Step 3:**Now you need to hit the add button on screen and select YouTube from drop down menu.

Step 4: It is time to sign in with your Google Account.

**Step 5:**After sign up process, allow the Elgato Game Capture tool to make connection with your YouTube account.

**Step 6:**Soon you will be able to access you account from Elgato platform.

**Step 7:**It is time to make adjustments for streaming settings.

B: Test your Bandwidth and make adjustments for Stream settings

It is essential to check speed of your internet connection during live streaming because if it goes slow then your content will become annoying to viewers and it will decay the reputation of your channel. So prefer to use following Step s to complete the basic settings and to test your internet connection.

**Step 1:**Open your browser and then visit the speedtest.net platform. You can also use other similar kind of websites to ensure the speed of your internet. Note that you will find a Bit Rate dial in the live streaming section, here you can make adjustments for bit rates to bring it to desired level.

**Step 2:**It is also possible to make customized settings for frame rate and resolution as per need of your stream content.

**Step 3:**One can also prefer to archive his streaming.

**Step 4:**As soon as you have completed all above settings then you need to hit the stream button on screen.

**Step 5:**Soon your software will ask you to select the event that you want to stream, choose your desired event and then press Ok. Soon you will be live on YouTube.

Click here

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

1. Live Stream on YouTube Gaming with OBS

You need to follow these simple Step s to use OBS for YouTube Live Streaming:

**Step 1:**First of all you need to login to your YouTube account. You might be aware of the fact that same YouTube account is used for YouTube gaming needs.

**Step 2:**Once entered inside your account then you need to visit the Go live streaming options and then from drop down menu simply choose Stream Now option.

**Step 3:**It is time to fill the details on screen; put impressive words for your live stream description so that it can grab attention of more viewers. Then select category as ‘Gaming’.

**Step 4:**Now you need to copy the stream key.

**Step 5:**Now open your OBS tool and then select YouTube as your active game streaming service. Users here need to paste that copied streaming key of Step 5 into the space provided on OBS settings page.

**Step 6:**It is time to make your desktop a video source.

**Step 7:**Once all these settings are completed then you need to hit the start streaming option.

**Step 8:**The service may take few seconds to bring your live on YouTube and after this small duration you will be connected to your channel with your streamed content. Then change your url from youtube.com to gaming.youtube.com

**Step 9:**You are all set to be live on your YouTube gaming profile.

2. Live Stream on YouTube with Elgato Game Capture HD

A: Basic Settings for Elgato Game Capture HD

The Step s below will help you to get ready for streaming with all basic settings that are required by Elgato Game Capture HD tool.

**Step 1:**First of all, you need to open your browser, search for Elgato Game Capture HD software on its official website and then download it for your system. Get it installed.

**Step 2:**Once installation process is complete then launch your software.

**Step 3:**Now you need to hit the add button on screen and select YouTube from drop down menu.

Step 4: It is time to sign in with your Google Account.

**Step 5:**After sign up process, allow the Elgato Game Capture tool to make connection with your YouTube account.

**Step 6:**Soon you will be able to access you account from Elgato platform.

**Step 7:**It is time to make adjustments for streaming settings.

B: Test your Bandwidth and make adjustments for Stream settings

It is essential to check speed of your internet connection during live streaming because if it goes slow then your content will become annoying to viewers and it will decay the reputation of your channel. So prefer to use following Step s to complete the basic settings and to test your internet connection.

**Step 1:**Open your browser and then visit the speedtest.net platform. You can also use other similar kind of websites to ensure the speed of your internet. Note that you will find a Bit Rate dial in the live streaming section, here you can make adjustments for bit rates to bring it to desired level.

**Step 2:**It is also possible to make customized settings for frame rate and resolution as per need of your stream content.

**Step 3:**One can also prefer to archive his streaming.

**Step 4:**As soon as you have completed all above settings then you need to hit the stream button on screen.

**Step 5:**Soon your software will ask you to select the event that you want to stream, choose your desired event and then press Ok. Soon you will be live on YouTube.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

1. Live Stream on YouTube Gaming with OBS

You need to follow these simple Step s to use OBS for YouTube Live Streaming:

**Step 1:**First of all you need to login to your YouTube account. You might be aware of the fact that same YouTube account is used for YouTube gaming needs.

**Step 2:**Once entered inside your account then you need to visit the Go live streaming options and then from drop down menu simply choose Stream Now option.

**Step 3:**It is time to fill the details on screen; put impressive words for your live stream description so that it can grab attention of more viewers. Then select category as ‘Gaming’.

**Step 4:**Now you need to copy the stream key.

**Step 5:**Now open your OBS tool and then select YouTube as your active game streaming service. Users here need to paste that copied streaming key of Step 5 into the space provided on OBS settings page.

**Step 6:**It is time to make your desktop a video source.

**Step 7:**Once all these settings are completed then you need to hit the start streaming option.

**Step 8:**The service may take few seconds to bring your live on YouTube and after this small duration you will be connected to your channel with your streamed content. Then change your url from youtube.com to gaming.youtube.com

**Step 9:**You are all set to be live on your YouTube gaming profile.

2. Live Stream on YouTube with Elgato Game Capture HD

A: Basic Settings for Elgato Game Capture HD

The Step s below will help you to get ready for streaming with all basic settings that are required by Elgato Game Capture HD tool.

**Step 1:**First of all, you need to open your browser, search for Elgato Game Capture HD software on its official website and then download it for your system. Get it installed.

**Step 2:**Once installation process is complete then launch your software.

**Step 3:**Now you need to hit the add button on screen and select YouTube from drop down menu.

Step 4: It is time to sign in with your Google Account.

**Step 5:**After sign up process, allow the Elgato Game Capture tool to make connection with your YouTube account.

**Step 6:**Soon you will be able to access you account from Elgato platform.

**Step 7:**It is time to make adjustments for streaming settings.

B: Test your Bandwidth and make adjustments for Stream settings

It is essential to check speed of your internet connection during live streaming because if it goes slow then your content will become annoying to viewers and it will decay the reputation of your channel. So prefer to use following Step s to complete the basic settings and to test your internet connection.

**Step 1:**Open your browser and then visit the speedtest.net platform. You can also use other similar kind of websites to ensure the speed of your internet. Note that you will find a Bit Rate dial in the live streaming section, here you can make adjustments for bit rates to bring it to desired level.

**Step 2:**It is also possible to make customized settings for frame rate and resolution as per need of your stream content.

**Step 3:**One can also prefer to archive his streaming.

**Step 4:**As soon as you have completed all above settings then you need to hit the stream button on screen.

**Step 5:**Soon your software will ask you to select the event that you want to stream, choose your desired event and then press Ok. Soon you will be live on YouTube.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Tailored Trends: The Pathway to a Specialized Youtube Niche

How to Find A Niche Market on YouTube

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

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Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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