Revolutionizing Audience Retention on YouTube with These Top 6 Techniques

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Mastering Media Conversion: YouTube to MP3 on AppleOS

How to Convert YouTube Videos to MP3 Songs on Mac

Richard Bennett

Mar 27, 2024• Proven solutions

Ever see a video from YouTube and want to convert to an MP3 of that song for your computer, smartphone or tablet? Want to convert YouTube videos into audios and download them as ringtones, or share them with friends? A YouTube MP3 converter for Mac lets you do those things quickly and easily, without any special computer knowledge.

The major choice you face is whether to use an online YouTube MP3 converter for Mac with high quality, or use a program to convert YouTube videos into MP3s. We’ll take a look at both options and recommend some websites and programs for you to use.

• Part1. Desktop Softwares for Mac to Convert YouTube Videos into MP3s
• Part 2. Online YouTube MP3 Converters for Mac

Part1. Desktop Softwares for Mac to Convert YouTube Videos into MP3s

Just like the online applications, there are many programs to choose from that allow you to convert YouTube videos to MP3s for Mac. We’ll take a closer look at one free option that is great if your needs are limited, and one pay program with complete and superior performance. These are the best recommended YouTube to MP3 converters for Apple Mac OS X:

Youtube Converter 1: MediaHuman’s Free YouTube to MP3 Converter

MediaHuman’s Free YouTube to MP3 Converter offers fast conversions with superior fidelity, for exceptionally clear MP3 files. It works well not only with YouTube, but also Vimeo, Soundcloud, Dailymotion and VEVO.

• Pros: High quality MP3s, can simultaneously process multiple files, export direct to iTunes, simple tag editor for easy organization, supports nearly two dozen languages, Windows, Mac and Linux versions
• Cons: Limited editing options, requires paid upgrade to access all features, requires 40 Mb storage space, limited format support

Youtube Converter 2: Wondershare Filmora for Mac

Wondershare Filmora for Mac is an outstanding YouTube MP3 converter for Mac, with a suite of superior features. This program not only allows you to convert videos to MP3 files, it also allows you to edit and add effects, save to a native music library, and more. If you have more sophisticated needs for saving, converting and editing YouTube videos and MP3s, Wondershare Filmora is a great choice. The very affordable price tag is another attraction.

• Pros: Superior MP3 quality, hundreds of additional editing features, export directly to a variety of social media platforms and services, supports all common formats
• Cons: Pay option and professional capabilities may be unnecessary for novice users

Check a video below to get an overview of this program:

If you are using a windows, check this tutorial instead

CNET reviewed Wondershare Filmora for Mac (Originally Wondershare Video Editor for Mac) and also praised the program extensively: “Wondershare Video Editor provides all the freedom you need to arrange clips and music with a wealth of available filters and transitions. This is a beautiful and capable piece of software.”

Take a close look at your needs and preferences for performance to make the perfect decision about which is the best YouTube MP3 converter for Mac for you.

Part 2. Online YouTube MP3 Converters for Mac

There are several online applications that allow you to convert YouTube videos to MP3s. Two of the best are:

Conversion Method 1: YouTube MP3 (online conversion site)

YouTube MP3 is designed with simplicity in mind: you simply paste the YouTube URL into the field and click the “Convert Video” button and the YouTube MP3 website takes care of the rest. When the conversion is complete, you can download your MP3 file from their servers.

• Pros: No account needed, free-to-use, compatible with all devices and formats
• Cons: Requires fast and reliable online connection, takes 3-4 minutes per video

Conversion Method 2: YouTube in MP3 (online conversion site)

YouTube in MP3 is very similar to the above application, although it offers several appealing extra features. Paste in your URL and click, and the program does the work quickly – your download will be ready in seconds. This service works on computers, smartphones and tablets, in a variety of formats.

• Pros: No account or sign up necessary, free-to-use, offers low-, standard-, and high-quality output, edit MP3s online prior to download
• Cons: Requires a very good online connection, lacks more advanced editing and format features of a YouTube MP3 converter for Mac program

You may also like: How to Convert MKV to MP4 without Losing Quality [Free Converters Provided] >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Ever see a video from YouTube and want to convert to an MP3 of that song for your computer, smartphone or tablet? Want to convert YouTube videos into audios and download them as ringtones, or share them with friends? A YouTube MP3 converter for Mac lets you do those things quickly and easily, without any special computer knowledge.

The major choice you face is whether to use an online YouTube MP3 converter for Mac with high quality, or use a program to convert YouTube videos into MP3s. We’ll take a look at both options and recommend some websites and programs for you to use.

• Part1. Desktop Softwares for Mac to Convert YouTube Videos into MP3s
• Part 2. Online YouTube MP3 Converters for Mac

Part1. Desktop Softwares for Mac to Convert YouTube Videos into MP3s

Just like the online applications, there are many programs to choose from that allow you to convert YouTube videos to MP3s for Mac. We’ll take a closer look at one free option that is great if your needs are limited, and one pay program with complete and superior performance. These are the best recommended YouTube to MP3 converters for Apple Mac OS X:

Youtube Converter 1: MediaHuman’s Free YouTube to MP3 Converter

MediaHuman’s Free YouTube to MP3 Converter offers fast conversions with superior fidelity, for exceptionally clear MP3 files. It works well not only with YouTube, but also Vimeo, Soundcloud, Dailymotion and VEVO.

• Pros: High quality MP3s, can simultaneously process multiple files, export direct to iTunes, simple tag editor for easy organization, supports nearly two dozen languages, Windows, Mac and Linux versions
• Cons: Limited editing options, requires paid upgrade to access all features, requires 40 Mb storage space, limited format support

Youtube Converter 2: Wondershare Filmora for Mac

Wondershare Filmora for Mac is an outstanding YouTube MP3 converter for Mac, with a suite of superior features. This program not only allows you to convert videos to MP3 files, it also allows you to edit and add effects, save to a native music library, and more. If you have more sophisticated needs for saving, converting and editing YouTube videos and MP3s, Wondershare Filmora is a great choice. The very affordable price tag is another attraction.

• Pros: Superior MP3 quality, hundreds of additional editing features, export directly to a variety of social media platforms and services, supports all common formats
• Cons: Pay option and professional capabilities may be unnecessary for novice users

Check a video below to get an overview of this program:

If you are using a windows, check this tutorial instead

CNET reviewed Wondershare Filmora for Mac (Originally Wondershare Video Editor for Mac) and also praised the program extensively: “Wondershare Video Editor provides all the freedom you need to arrange clips and music with a wealth of available filters and transitions. This is a beautiful and capable piece of software.”

Take a close look at your needs and preferences for performance to make the perfect decision about which is the best YouTube MP3 converter for Mac for you.

Part 2. Online YouTube MP3 Converters for Mac

There are several online applications that allow you to convert YouTube videos to MP3s. Two of the best are:

Conversion Method 1: YouTube MP3 (online conversion site)

YouTube MP3 is designed with simplicity in mind: you simply paste the YouTube URL into the field and click the “Convert Video” button and the YouTube MP3 website takes care of the rest. When the conversion is complete, you can download your MP3 file from their servers.

• Pros: No account needed, free-to-use, compatible with all devices and formats
• Cons: Requires fast and reliable online connection, takes 3-4 minutes per video

Conversion Method 2: YouTube in MP3 (online conversion site)

YouTube in MP3 is very similar to the above application, although it offers several appealing extra features. Paste in your URL and click, and the program does the work quickly – your download will be ready in seconds. This service works on computers, smartphones and tablets, in a variety of formats.

• Pros: No account or sign up necessary, free-to-use, offers low-, standard-, and high-quality output, edit MP3s online prior to download
• Cons: Requires a very good online connection, lacks more advanced editing and format features of a YouTube MP3 converter for Mac program

You may also like: How to Convert MKV to MP4 without Losing Quality [Free Converters Provided] >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Ever see a video from YouTube and want to convert to an MP3 of that song for your computer, smartphone or tablet? Want to convert YouTube videos into audios and download them as ringtones, or share them with friends? A YouTube MP3 converter for Mac lets you do those things quickly and easily, without any special computer knowledge.

The major choice you face is whether to use an online YouTube MP3 converter for Mac with high quality, or use a program to convert YouTube videos into MP3s. We’ll take a look at both options and recommend some websites and programs for you to use.

• Part1. Desktop Softwares for Mac to Convert YouTube Videos into MP3s
• Part 2. Online YouTube MP3 Converters for Mac

Part1. Desktop Softwares for Mac to Convert YouTube Videos into MP3s

Just like the online applications, there are many programs to choose from that allow you to convert YouTube videos to MP3s for Mac. We’ll take a closer look at one free option that is great if your needs are limited, and one pay program with complete and superior performance. These are the best recommended YouTube to MP3 converters for Apple Mac OS X:

Youtube Converter 1: MediaHuman’s Free YouTube to MP3 Converter

MediaHuman’s Free YouTube to MP3 Converter offers fast conversions with superior fidelity, for exceptionally clear MP3 files. It works well not only with YouTube, but also Vimeo, Soundcloud, Dailymotion and VEVO.

• Pros: High quality MP3s, can simultaneously process multiple files, export direct to iTunes, simple tag editor for easy organization, supports nearly two dozen languages, Windows, Mac and Linux versions
• Cons: Limited editing options, requires paid upgrade to access all features, requires 40 Mb storage space, limited format support

Youtube Converter 2: Wondershare Filmora for Mac

Wondershare Filmora for Mac is an outstanding YouTube MP3 converter for Mac, with a suite of superior features. This program not only allows you to convert videos to MP3 files, it also allows you to edit and add effects, save to a native music library, and more. If you have more sophisticated needs for saving, converting and editing YouTube videos and MP3s, Wondershare Filmora is a great choice. The very affordable price tag is another attraction.

• Pros: Superior MP3 quality, hundreds of additional editing features, export directly to a variety of social media platforms and services, supports all common formats
• Cons: Pay option and professional capabilities may be unnecessary for novice users

Check a video below to get an overview of this program:

If you are using a windows, check this tutorial instead

CNET reviewed Wondershare Filmora for Mac (Originally Wondershare Video Editor for Mac) and also praised the program extensively: “Wondershare Video Editor provides all the freedom you need to arrange clips and music with a wealth of available filters and transitions. This is a beautiful and capable piece of software.”

Take a close look at your needs and preferences for performance to make the perfect decision about which is the best YouTube MP3 converter for Mac for you.

Part 2. Online YouTube MP3 Converters for Mac

There are several online applications that allow you to convert YouTube videos to MP3s. Two of the best are:

Conversion Method 1: YouTube MP3 (online conversion site)

YouTube MP3 is designed with simplicity in mind: you simply paste the YouTube URL into the field and click the “Convert Video” button and the YouTube MP3 website takes care of the rest. When the conversion is complete, you can download your MP3 file from their servers.

• Pros: No account needed, free-to-use, compatible with all devices and formats
• Cons: Requires fast and reliable online connection, takes 3-4 minutes per video

Conversion Method 2: YouTube in MP3 (online conversion site)

YouTube in MP3 is very similar to the above application, although it offers several appealing extra features. Paste in your URL and click, and the program does the work quickly – your download will be ready in seconds. This service works on computers, smartphones and tablets, in a variety of formats.

• Pros: No account or sign up necessary, free-to-use, offers low-, standard-, and high-quality output, edit MP3s online prior to download
• Cons: Requires a very good online connection, lacks more advanced editing and format features of a YouTube MP3 converter for Mac program

You may also like: How to Convert MKV to MP4 without Losing Quality [Free Converters Provided] >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Ever see a video from YouTube and want to convert to an MP3 of that song for your computer, smartphone or tablet? Want to convert YouTube videos into audios and download them as ringtones, or share them with friends? A YouTube MP3 converter for Mac lets you do those things quickly and easily, without any special computer knowledge.

The major choice you face is whether to use an online YouTube MP3 converter for Mac with high quality, or use a program to convert YouTube videos into MP3s. We’ll take a look at both options and recommend some websites and programs for you to use.

• Part1. Desktop Softwares for Mac to Convert YouTube Videos into MP3s
• Part 2. Online YouTube MP3 Converters for Mac

Part1. Desktop Softwares for Mac to Convert YouTube Videos into MP3s

Just like the online applications, there are many programs to choose from that allow you to convert YouTube videos to MP3s for Mac. We’ll take a closer look at one free option that is great if your needs are limited, and one pay program with complete and superior performance. These are the best recommended YouTube to MP3 converters for Apple Mac OS X:

Youtube Converter 1: MediaHuman’s Free YouTube to MP3 Converter

MediaHuman’s Free YouTube to MP3 Converter offers fast conversions with superior fidelity, for exceptionally clear MP3 files. It works well not only with YouTube, but also Vimeo, Soundcloud, Dailymotion and VEVO.

• Pros: High quality MP3s, can simultaneously process multiple files, export direct to iTunes, simple tag editor for easy organization, supports nearly two dozen languages, Windows, Mac and Linux versions
• Cons: Limited editing options, requires paid upgrade to access all features, requires 40 Mb storage space, limited format support

Youtube Converter 2: Wondershare Filmora for Mac

Wondershare Filmora for Mac is an outstanding YouTube MP3 converter for Mac, with a suite of superior features. This program not only allows you to convert videos to MP3 files, it also allows you to edit and add effects, save to a native music library, and more. If you have more sophisticated needs for saving, converting and editing YouTube videos and MP3s, Wondershare Filmora is a great choice. The very affordable price tag is another attraction.

• Pros: Superior MP3 quality, hundreds of additional editing features, export directly to a variety of social media platforms and services, supports all common formats
• Cons: Pay option and professional capabilities may be unnecessary for novice users

Check a video below to get an overview of this program:

If you are using a windows, check this tutorial instead

CNET reviewed Wondershare Filmora for Mac (Originally Wondershare Video Editor for Mac) and also praised the program extensively: “Wondershare Video Editor provides all the freedom you need to arrange clips and music with a wealth of available filters and transitions. This is a beautiful and capable piece of software.”

Take a close look at your needs and preferences for performance to make the perfect decision about which is the best YouTube MP3 converter for Mac for you.

Part 2. Online YouTube MP3 Converters for Mac

There are several online applications that allow you to convert YouTube videos to MP3s. Two of the best are:

Conversion Method 1: YouTube MP3 (online conversion site)

YouTube MP3 is designed with simplicity in mind: you simply paste the YouTube URL into the field and click the “Convert Video” button and the YouTube MP3 website takes care of the rest. When the conversion is complete, you can download your MP3 file from their servers.

• Pros: No account needed, free-to-use, compatible with all devices and formats
• Cons: Requires fast and reliable online connection, takes 3-4 minutes per video

Conversion Method 2: YouTube in MP3 (online conversion site)

YouTube in MP3 is very similar to the above application, although it offers several appealing extra features. Paste in your URL and click, and the program does the work quickly – your download will be ready in seconds. This service works on computers, smartphones and tablets, in a variety of formats.

• Pros: No account or sign up necessary, free-to-use, offers low-, standard-, and high-quality output, edit MP3s online prior to download
• Cons: Requires a very good online connection, lacks more advanced editing and format features of a YouTube MP3 converter for Mac program

You may also like: How to Convert MKV to MP4 without Losing Quality [Free Converters Provided] >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett