Simplify Creating YouTube Thumbnails Now

How to Make a Thumbnail for Your YouTube Free Easily

Shanoon Cox

Mar 27, 2024• Proven solutions

Youtube is one of the widely and most used video-sharing platforms all around the world. Being such a huge platform, billions of users upload different videos every second, making it a very competitive platform. Getting your videos noticed and clicked by others requires so many factors to be considered. One of the main factors that increase the chances of your videos being connected and seen by others is an attractive thumbnail. It is the first and the most important factor that helps the viewers decide what to watch and ignore. According to an estimate, among all the best-performing videos on Youtube, 90% have custom thumbnails. So, if you are looking forward to increasing the number of clicks on your videos, having a custom thumbnail is one of the most important things to consider. There are multiple ways to make a thumbnail for Youtube, but most are paid and difficult to use. In this article, we will discuss a hack to make a thumbnail for your Youtube free.

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You might be interested in:

• How to Make Game Streaming Video with AI Portrait
• How to Make Reaction Video with AI Portrait

---

How to make a thumbnail for Youtube using AI Portrait

With time, Filmora brings new and advanced features for its users to equip them with all the necessary tools required for effective and efficient video editing. One of its latest features is AI Portrait. This feature has several uses and benefits. This feature is designed for Gamers, Vlogger, and other related genres to help them make their videos stand out from the crowd and gain more clicks and views. AI Portrait contains several effects that help you make the human element of the video separate from the background and make it more obvious. We can also use the AI Portrait effects to make beautiful and attractive thumbnails for your Youtube. Follow these steps to create a stunning thumbnail for your Youtube videos.

Step 01: Open Filmora X. If it is not already installed on your computer, download and install its latest version from here .

Step 02: Make sure that the aspect ratio of your project is 16:9. To do that, click on a screen-shaped icon below the preview screen and select “Change Project Aspect Ratio.”

Step 03: Change the Aspect Ratio to 16:9 if it is not set to it already. 16:9 aspect ratio is the standard size of Youtube thumbnails that represents the best possible results.

Step 04: Choose a background of your choice for your thumbnail. You can choose a background from the sample colors provided by Filmora.

Step 05: If you want to use your custom background, you can import it into the Filmora by clicking import or dragging and dropping it in the media section.

Step 06: Import your video the same way into the media folder of Filmora and drag it into the timeline and place it above your background.

Step 07: Select your footage, go to the Effects tab and click on AI Portraits. It will open up all the effects related to AI Portraits. These AI Portrait features help you separate the human from a background without using a green screen or anything else.

Step 08: Double click on any of these effects to see how they will look like on your footage.

Step 09: To make a thumbnail for your Youtube, we have to remove the background of your footage first. To do that we have to apply Human Segmentation to the footage first. It will separate the human from the footage. Drag and drop the Human Segmentation effect into the footage in the timeline. Once you drop it into the footage, it will ask you to purchase this feature to export the footage. Since we are not trying to export the footage, we are only creating a thumbnail, click on “Try It”. Once the background is removed, you can add other effects as well. Drag and drop the “Human Border” into the footage. It creates an outline around the human in your footage.

Step 10: The effect will be applied to the footage. Now the background has been removed from the footage and ready to be used on your custom background. You can adjust the human accordingly where it looks perfect.

Step 11: Now it is time to add a title into your thumbnail to highlight what the video is all about. Go to the Titles, and select lower thirds. You can also select any of the titles types which best suits your needs. Drop the title into the timeline above the footage and adjust it accordingly. Now double click on the header to edit and rename it.

Step 12: Once you are satisfied with the final results, click on the Camera icon below the preview screen or press “Ctrl+Alt+S” to take the screenshot.

Conclusion

This is how your Youtube thumbnail will look like after applying all the above-mentioned effects and settings.

This article on making a thumbnail for your Youtube is just an idea for you, and you can use your creativity to create amazing thumbnails using other features of Filmora. These cool thumbnails will help you attract more viewers and click, which will ultimately help you grow your Youtube Channel. Unlike all other articles and tutorials that show you how to make a thumbnail for Youtube, this method is free and doesn’t need any technical skills to be implemented.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Youtube is one of the widely and most used video-sharing platforms all around the world. Being such a huge platform, billions of users upload different videos every second, making it a very competitive platform. Getting your videos noticed and clicked by others requires so many factors to be considered. One of the main factors that increase the chances of your videos being connected and seen by others is an attractive thumbnail. It is the first and the most important factor that helps the viewers decide what to watch and ignore. According to an estimate, among all the best-performing videos on Youtube, 90% have custom thumbnails. So, if you are looking forward to increasing the number of clicks on your videos, having a custom thumbnail is one of the most important things to consider. There are multiple ways to make a thumbnail for Youtube, but most are paid and difficult to use. In this article, we will discuss a hack to make a thumbnail for your Youtube free.

---

You might be interested in:

• How to Make Game Streaming Video with AI Portrait
• How to Make Reaction Video with AI Portrait

---

How to make a thumbnail for Youtube using AI Portrait

With time, Filmora brings new and advanced features for its users to equip them with all the necessary tools required for effective and efficient video editing. One of its latest features is AI Portrait. This feature has several uses and benefits. This feature is designed for Gamers, Vlogger, and other related genres to help them make their videos stand out from the crowd and gain more clicks and views. AI Portrait contains several effects that help you make the human element of the video separate from the background and make it more obvious. We can also use the AI Portrait effects to make beautiful and attractive thumbnails for your Youtube. Follow these steps to create a stunning thumbnail for your Youtube videos.

Step 01: Open Filmora X. If it is not already installed on your computer, download and install its latest version from here .

Step 02: Make sure that the aspect ratio of your project is 16:9. To do that, click on a screen-shaped icon below the preview screen and select “Change Project Aspect Ratio.”

Step 03: Change the Aspect Ratio to 16:9 if it is not set to it already. 16:9 aspect ratio is the standard size of Youtube thumbnails that represents the best possible results.

Step 04: Choose a background of your choice for your thumbnail. You can choose a background from the sample colors provided by Filmora.

Step 05: If you want to use your custom background, you can import it into the Filmora by clicking import or dragging and dropping it in the media section.

Step 06: Import your video the same way into the media folder of Filmora and drag it into the timeline and place it above your background.

Step 07: Select your footage, go to the Effects tab and click on AI Portraits. It will open up all the effects related to AI Portraits. These AI Portrait features help you separate the human from a background without using a green screen or anything else.

Step 08: Double click on any of these effects to see how they will look like on your footage.

Step 09: To make a thumbnail for your Youtube, we have to remove the background of your footage first. To do that we have to apply Human Segmentation to the footage first. It will separate the human from the footage. Drag and drop the Human Segmentation effect into the footage in the timeline. Once you drop it into the footage, it will ask you to purchase this feature to export the footage. Since we are not trying to export the footage, we are only creating a thumbnail, click on “Try It”. Once the background is removed, you can add other effects as well. Drag and drop the “Human Border” into the footage. It creates an outline around the human in your footage.

Step 10: The effect will be applied to the footage. Now the background has been removed from the footage and ready to be used on your custom background. You can adjust the human accordingly where it looks perfect.

Step 11: Now it is time to add a title into your thumbnail to highlight what the video is all about. Go to the Titles, and select lower thirds. You can also select any of the titles types which best suits your needs. Drop the title into the timeline above the footage and adjust it accordingly. Now double click on the header to edit and rename it.

Step 12: Once you are satisfied with the final results, click on the Camera icon below the preview screen or press “Ctrl+Alt+S” to take the screenshot.

Conclusion

This is how your Youtube thumbnail will look like after applying all the above-mentioned effects and settings.

This article on making a thumbnail for your Youtube is just an idea for you, and you can use your creativity to create amazing thumbnails using other features of Filmora. These cool thumbnails will help you attract more viewers and click, which will ultimately help you grow your Youtube Channel. Unlike all other articles and tutorials that show you how to make a thumbnail for Youtube, this method is free and doesn’t need any technical skills to be implemented.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Youtube is one of the widely and most used video-sharing platforms all around the world. Being such a huge platform, billions of users upload different videos every second, making it a very competitive platform. Getting your videos noticed and clicked by others requires so many factors to be considered. One of the main factors that increase the chances of your videos being connected and seen by others is an attractive thumbnail. It is the first and the most important factor that helps the viewers decide what to watch and ignore. According to an estimate, among all the best-performing videos on Youtube, 90% have custom thumbnails. So, if you are looking forward to increasing the number of clicks on your videos, having a custom thumbnail is one of the most important things to consider. There are multiple ways to make a thumbnail for Youtube, but most are paid and difficult to use. In this article, we will discuss a hack to make a thumbnail for your Youtube free.

---

You might be interested in:

• How to Make Game Streaming Video with AI Portrait
• How to Make Reaction Video with AI Portrait

---

How to make a thumbnail for Youtube using AI Portrait

With time, Filmora brings new and advanced features for its users to equip them with all the necessary tools required for effective and efficient video editing. One of its latest features is AI Portrait. This feature has several uses and benefits. This feature is designed for Gamers, Vlogger, and other related genres to help them make their videos stand out from the crowd and gain more clicks and views. AI Portrait contains several effects that help you make the human element of the video separate from the background and make it more obvious. We can also use the AI Portrait effects to make beautiful and attractive thumbnails for your Youtube. Follow these steps to create a stunning thumbnail for your Youtube videos.

Step 01: Open Filmora X. If it is not already installed on your computer, download and install its latest version from here .

Step 02: Make sure that the aspect ratio of your project is 16:9. To do that, click on a screen-shaped icon below the preview screen and select “Change Project Aspect Ratio.”

Step 03: Change the Aspect Ratio to 16:9 if it is not set to it already. 16:9 aspect ratio is the standard size of Youtube thumbnails that represents the best possible results.

Step 04: Choose a background of your choice for your thumbnail. You can choose a background from the sample colors provided by Filmora.

Step 05: If you want to use your custom background, you can import it into the Filmora by clicking import or dragging and dropping it in the media section.

Step 06: Import your video the same way into the media folder of Filmora and drag it into the timeline and place it above your background.

Step 07: Select your footage, go to the Effects tab and click on AI Portraits. It will open up all the effects related to AI Portraits. These AI Portrait features help you separate the human from a background without using a green screen or anything else.

Step 08: Double click on any of these effects to see how they will look like on your footage.

Step 09: To make a thumbnail for your Youtube, we have to remove the background of your footage first. To do that we have to apply Human Segmentation to the footage first. It will separate the human from the footage. Drag and drop the Human Segmentation effect into the footage in the timeline. Once you drop it into the footage, it will ask you to purchase this feature to export the footage. Since we are not trying to export the footage, we are only creating a thumbnail, click on “Try It”. Once the background is removed, you can add other effects as well. Drag and drop the “Human Border” into the footage. It creates an outline around the human in your footage.

Step 10: The effect will be applied to the footage. Now the background has been removed from the footage and ready to be used on your custom background. You can adjust the human accordingly where it looks perfect.

Step 11: Now it is time to add a title into your thumbnail to highlight what the video is all about. Go to the Titles, and select lower thirds. You can also select any of the titles types which best suits your needs. Drop the title into the timeline above the footage and adjust it accordingly. Now double click on the header to edit and rename it.

Step 12: Once you are satisfied with the final results, click on the Camera icon below the preview screen or press “Ctrl+Alt+S” to take the screenshot.

Conclusion

This is how your Youtube thumbnail will look like after applying all the above-mentioned effects and settings.

This article on making a thumbnail for your Youtube is just an idea for you, and you can use your creativity to create amazing thumbnails using other features of Filmora. These cool thumbnails will help you attract more viewers and click, which will ultimately help you grow your Youtube Channel. Unlike all other articles and tutorials that show you how to make a thumbnail for Youtube, this method is free and doesn’t need any technical skills to be implemented.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Youtube is one of the widely and most used video-sharing platforms all around the world. Being such a huge platform, billions of users upload different videos every second, making it a very competitive platform. Getting your videos noticed and clicked by others requires so many factors to be considered. One of the main factors that increase the chances of your videos being connected and seen by others is an attractive thumbnail. It is the first and the most important factor that helps the viewers decide what to watch and ignore. According to an estimate, among all the best-performing videos on Youtube, 90% have custom thumbnails. So, if you are looking forward to increasing the number of clicks on your videos, having a custom thumbnail is one of the most important things to consider. There are multiple ways to make a thumbnail for Youtube, but most are paid and difficult to use. In this article, we will discuss a hack to make a thumbnail for your Youtube free.

---

You might be interested in:

• How to Make Game Streaming Video with AI Portrait
• How to Make Reaction Video with AI Portrait

---

How to make a thumbnail for Youtube using AI Portrait

With time, Filmora brings new and advanced features for its users to equip them with all the necessary tools required for effective and efficient video editing. One of its latest features is AI Portrait. This feature has several uses and benefits. This feature is designed for Gamers, Vlogger, and other related genres to help them make their videos stand out from the crowd and gain more clicks and views. AI Portrait contains several effects that help you make the human element of the video separate from the background and make it more obvious. We can also use the AI Portrait effects to make beautiful and attractive thumbnails for your Youtube. Follow these steps to create a stunning thumbnail for your Youtube videos.

Step 01: Open Filmora X. If it is not already installed on your computer, download and install its latest version from here .

Step 02: Make sure that the aspect ratio of your project is 16:9. To do that, click on a screen-shaped icon below the preview screen and select “Change Project Aspect Ratio.”

Step 03: Change the Aspect Ratio to 16:9 if it is not set to it already. 16:9 aspect ratio is the standard size of Youtube thumbnails that represents the best possible results.

Step 04: Choose a background of your choice for your thumbnail. You can choose a background from the sample colors provided by Filmora.

Step 05: If you want to use your custom background, you can import it into the Filmora by clicking import or dragging and dropping it in the media section.

Step 06: Import your video the same way into the media folder of Filmora and drag it into the timeline and place it above your background.

Step 07: Select your footage, go to the Effects tab and click on AI Portraits. It will open up all the effects related to AI Portraits. These AI Portrait features help you separate the human from a background without using a green screen or anything else.

Step 08: Double click on any of these effects to see how they will look like on your footage.

Step 09: To make a thumbnail for your Youtube, we have to remove the background of your footage first. To do that we have to apply Human Segmentation to the footage first. It will separate the human from the footage. Drag and drop the Human Segmentation effect into the footage in the timeline. Once you drop it into the footage, it will ask you to purchase this feature to export the footage. Since we are not trying to export the footage, we are only creating a thumbnail, click on “Try It”. Once the background is removed, you can add other effects as well. Drag and drop the “Human Border” into the footage. It creates an outline around the human in your footage.

Step 10: The effect will be applied to the footage. Now the background has been removed from the footage and ready to be used on your custom background. You can adjust the human accordingly where it looks perfect.

Step 11: Now it is time to add a title into your thumbnail to highlight what the video is all about. Go to the Titles, and select lower thirds. You can also select any of the titles types which best suits your needs. Drop the title into the timeline above the footage and adjust it accordingly. Now double click on the header to edit and rename it.

Step 12: Once you are satisfied with the final results, click on the Camera icon below the preview screen or press “Ctrl+Alt+S” to take the screenshot.

Conclusion

This is how your Youtube thumbnail will look like after applying all the above-mentioned effects and settings.

This article on making a thumbnail for your Youtube is just an idea for you, and you can use your creativity to create amazing thumbnails using other features of Filmora. These cool thumbnails will help you attract more viewers and click, which will ultimately help you grow your Youtube Channel. Unlike all other articles and tutorials that show you how to make a thumbnail for Youtube, this method is free and doesn’t need any technical skills to be implemented.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Infographic Review: FIFA Video Gains on Social Platforms

Top Insights into 2018 FIFA Football Videos On YouTube [Infographic]

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett