Social Video Marketing Insights for Small Business [Infographic]

[Infographic] Social Video Marketing Tips for Small Business

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Best Mac Slicer Software: Enhance Video Production Prowess

What is the Best MP4 Cutter for YouTubers On Mac?

Liza Brown

Oct 26, 2023• Proven solutions

Editing videos is a big part of YouTubers’ job including cutting MP4, customizing intros and outros, grading video colors, adding a multitude of effects, and many more. All YouTube celebrities use a diverse set of video editing features such as filters, transitions, custom titles and captions, and overlays.

These post-processing effects ensure that their videos don’t only look aesthetically pleasing but are more engaging and interactive to keep their viewers hooked from the beginning right till the end. This is exactly why cutting MP4 videos and editing have become monumentally significant for newcomers.

Having said that, most of the beginners and hobbyists either can’t afford or want to pay for professional video editing software for cutting MP4 such as Adobe Premiere or Final Cut Pro. In this time, FilmoraX will be a better choice to cut MP4 for Youtube

Before we further delve into the details of advanced video cutter functions, let’s first develop an understanding of the basics.

Section1. Basic Video Cutter Functions

Section2. Advanced Video Cutter Functions

Section 1. Basic Video Cutter Functions

These are the features of cutting MP4 videos that are used by almost all of the YouTuber to give their videos a more engaging look and contextualize them based on the content. For instance, almost all of the YouTubers use customized captions and titles to share information that is highly valuable for the viewers and enables them to develop a connection with the YouTuber.

Almost all of the YouTubers have customized intros and outros in their videos but some of the notable names include MKBHD, PewDiePie, and Smosh. In the process of cutting MP4 videos, they add these effects to create a brand for themselves.

• Customizing Intros & Outros

One of the most basic functions of cutting MP4 or other videos intended for YouTube audiences is to add your intro and outro.

- Intro - It is a customized beginning where YouTubers usually add their channel name or its logo along with the title of the video. This helps them to develop a personal brand and add context to what their audience is about to see.

- Outro - It is the customized ending of the video where most content creators choose to add a call to action (CTA) encouraging them to engage with the channel or the video in some manner. For example, they may add an outro that asks the users to subscribe to the YouTube channel.

• Rich Stickers & Titles

These are customized stickers, captions, and titles that enable YouTubers to add contextual information at any point in the video to add more value to their content during the process of cutting MP4 videos. For example, if a YouTuber is running a smartphone review channel, they can add rich stickers that contain specifications of the smartphone for those who are interested in particulars.

Including such information, while cutting MP4 also adds to the credibility of the content creator as they are perceived as more professional and dedicated to their job.

Steps to Perform Basic Video Cutter Effects on Filmora X

Here’s how you can add intros and outros to your YouTube videos using Wondershare Filmora X for cutting MP4 videos.

1. Add intro background and select your favorite audio or sound effect
2. Add your logo and/or text to the intro video
3. Now add cool effects to improve the appearance of your intro
4. Export your intro video and add it to shared media

You can also use Filmora templates for cutting MP4 videos to create your intro video for your YouTube content.

In Filmora, you will find a wide variety of templates for titles, openers, end credits, plain texts, callouts, and more for cutting MP4 and other video formats. You can use the premade template to add the desired text effect and then edit them according to your preferences. If you want to use these settings again, save the customized text effects as presets. It will save you a lot of time.

Section 2. Advanced Video Cutter Functions

These are the cutting MP4 effects that aren’t used by beginners but hobbyists and professional video content creators may use them to add production value and interactive dimension to their content.

• Green Screen - This effect allows YouTubers to add any type of live or static background while cutting MP4 videos adding production value to their video.
• Motion Tracking - This is a cinematic method that enables YouTubers to include digital visuals in live-action video. It ensures that everything including scale, position, relative motion, and orientation is accurate.
• Color Matching - If you are shooting your video with different cameras, every camera records the footage in its own color profile. Color matching is used to introduce color consistency throughout the video. Filmora X is perfectly capable of handling color matching while you are cutting MP4 and other videos.

Some of the channels and YouTubers that rely on advanced video cutting MP4 effects include Vlad and Niki, MKBHD, Dude Perfect, Canal KondZilla, Like Nastya Vlog, and Kids Diana Show.

Performing Advanced Cutting MP4 Video Effects on Filmora X

• Using Green Screen

Step 1 - Set up and position the green screen and add adequate lighting.

Step 2 - Make sure that you don’t wear anything that’s green and start shooting.

Step 3 - Download green screen backgrounds from the website of your choice.

Step 4 - Import your green screen footage into Filmora X and adjust the settings according to your preferences.

Step 5 - Position the background-clip so it looks natural and then export the video in your required format (MP4).

• Using Motion Tracking

Step 1 - Go to Behaviors in Control Panel and select the top clip. Then click on the “plus” button right next to Behaviors.

Step 2 - Here, select the motion track from the list and open the folder to select the footage you want to track.

Step 3 - This will automatically start motion analysis of the video clip and you’ll be notified with grey tracker points once the analysis is complete.

Step 4 - You can draw around the region that you want to follow the motion and it will be automatically applied to the object.

Step 5 - Preview the clip and adjust any settings if the result isn’t according to your liking.

• Using Color Matching

Step 1 - Drag the video clip to your timeline and move the play head to the frame you want to color match.

Step 2 - Select the remaining video clips and apply color matching through the right-click or the toolbar. Select the frame as a reference and click on ‘Match’.

Step 3 - Now, using the slider, adjust the extent to which you want the color setting of other clips that need to be matched. See the result in the ‘comparison view’.

Final Word

Cutting MP4 or other videos for YouTube content creation is a major part of the process. You need to have reliable and versatile video editing software that can get the job done without any hassle. And while there are professional packages available, they cost way too much for the YouTubers who are just starting out or are just hobbyists. That’s where Filmora X can be an exceptional alternative offering a wide variety of features at a fraction of the cost.

You can tryFilmora X for free for cutting MP4 videos before you pay for the fully-featured software.

You May Also Like:How do Beginners Make a Cool Video for YouTube on Mac>>>

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

Editing videos is a big part of YouTubers’ job including cutting MP4, customizing intros and outros, grading video colors, adding a multitude of effects, and many more. All YouTube celebrities use a diverse set of video editing features such as filters, transitions, custom titles and captions, and overlays.

These post-processing effects ensure that their videos don’t only look aesthetically pleasing but are more engaging and interactive to keep their viewers hooked from the beginning right till the end. This is exactly why cutting MP4 videos and editing have become monumentally significant for newcomers.

Having said that, most of the beginners and hobbyists either can’t afford or want to pay for professional video editing software for cutting MP4 such as Adobe Premiere or Final Cut Pro. In this time, FilmoraX will be a better choice to cut MP4 for Youtube

Before we further delve into the details of advanced video cutter functions, let’s first develop an understanding of the basics.

Section1. Basic Video Cutter Functions

Section2. Advanced Video Cutter Functions

Section 1. Basic Video Cutter Functions

These are the features of cutting MP4 videos that are used by almost all of the YouTuber to give their videos a more engaging look and contextualize them based on the content. For instance, almost all of the YouTubers use customized captions and titles to share information that is highly valuable for the viewers and enables them to develop a connection with the YouTuber.

Almost all of the YouTubers have customized intros and outros in their videos but some of the notable names include MKBHD, PewDiePie, and Smosh. In the process of cutting MP4 videos, they add these effects to create a brand for themselves.

• Customizing Intros & Outros

One of the most basic functions of cutting MP4 or other videos intended for YouTube audiences is to add your intro and outro.

- Intro - It is a customized beginning where YouTubers usually add their channel name or its logo along with the title of the video. This helps them to develop a personal brand and add context to what their audience is about to see.

- Outro - It is the customized ending of the video where most content creators choose to add a call to action (CTA) encouraging them to engage with the channel or the video in some manner. For example, they may add an outro that asks the users to subscribe to the YouTube channel.

• Rich Stickers & Titles

These are customized stickers, captions, and titles that enable YouTubers to add contextual information at any point in the video to add more value to their content during the process of cutting MP4 videos. For example, if a YouTuber is running a smartphone review channel, they can add rich stickers that contain specifications of the smartphone for those who are interested in particulars.

Including such information, while cutting MP4 also adds to the credibility of the content creator as they are perceived as more professional and dedicated to their job.

Steps to Perform Basic Video Cutter Effects on Filmora X

Here’s how you can add intros and outros to your YouTube videos using Wondershare Filmora X for cutting MP4 videos.

1. Add intro background and select your favorite audio or sound effect
2. Add your logo and/or text to the intro video
3. Now add cool effects to improve the appearance of your intro
4. Export your intro video and add it to shared media

You can also use Filmora templates for cutting MP4 videos to create your intro video for your YouTube content.

In Filmora, you will find a wide variety of templates for titles, openers, end credits, plain texts, callouts, and more for cutting MP4 and other video formats. You can use the premade template to add the desired text effect and then edit them according to your preferences. If you want to use these settings again, save the customized text effects as presets. It will save you a lot of time.

Section 2. Advanced Video Cutter Functions

These are the cutting MP4 effects that aren’t used by beginners but hobbyists and professional video content creators may use them to add production value and interactive dimension to their content.

• Green Screen - This effect allows YouTubers to add any type of live or static background while cutting MP4 videos adding production value to their video.
• Motion Tracking - This is a cinematic method that enables YouTubers to include digital visuals in live-action video. It ensures that everything including scale, position, relative motion, and orientation is accurate.
• Color Matching - If you are shooting your video with different cameras, every camera records the footage in its own color profile. Color matching is used to introduce color consistency throughout the video. Filmora X is perfectly capable of handling color matching while you are cutting MP4 and other videos.

Some of the channels and YouTubers that rely on advanced video cutting MP4 effects include Vlad and Niki, MKBHD, Dude Perfect, Canal KondZilla, Like Nastya Vlog, and Kids Diana Show.

Performing Advanced Cutting MP4 Video Effects on Filmora X

• Using Green Screen

Step 1 - Set up and position the green screen and add adequate lighting.

Step 2 - Make sure that you don’t wear anything that’s green and start shooting.

Step 3 - Download green screen backgrounds from the website of your choice.

Step 4 - Import your green screen footage into Filmora X and adjust the settings according to your preferences.

Step 5 - Position the background-clip so it looks natural and then export the video in your required format (MP4).

• Using Motion Tracking

Step 1 - Go to Behaviors in Control Panel and select the top clip. Then click on the “plus” button right next to Behaviors.

Step 2 - Here, select the motion track from the list and open the folder to select the footage you want to track.

Step 3 - This will automatically start motion analysis of the video clip and you’ll be notified with grey tracker points once the analysis is complete.

Step 4 - You can draw around the region that you want to follow the motion and it will be automatically applied to the object.

Step 5 - Preview the clip and adjust any settings if the result isn’t according to your liking.

• Using Color Matching

Step 1 - Drag the video clip to your timeline and move the play head to the frame you want to color match.

Step 2 - Select the remaining video clips and apply color matching through the right-click or the toolbar. Select the frame as a reference and click on ‘Match’.

Step 3 - Now, using the slider, adjust the extent to which you want the color setting of other clips that need to be matched. See the result in the ‘comparison view’.

Final Word

Cutting MP4 or other videos for YouTube content creation is a major part of the process. You need to have reliable and versatile video editing software that can get the job done without any hassle. And while there are professional packages available, they cost way too much for the YouTubers who are just starting out or are just hobbyists. That’s where Filmora X can be an exceptional alternative offering a wide variety of features at a fraction of the cost.

You can tryFilmora X for free for cutting MP4 videos before you pay for the fully-featured software.

You May Also Like:How do Beginners Make a Cool Video for YouTube on Mac>>>

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

Editing videos is a big part of YouTubers’ job including cutting MP4, customizing intros and outros, grading video colors, adding a multitude of effects, and many more. All YouTube celebrities use a diverse set of video editing features such as filters, transitions, custom titles and captions, and overlays.

These post-processing effects ensure that their videos don’t only look aesthetically pleasing but are more engaging and interactive to keep their viewers hooked from the beginning right till the end. This is exactly why cutting MP4 videos and editing have become monumentally significant for newcomers.

Having said that, most of the beginners and hobbyists either can’t afford or want to pay for professional video editing software for cutting MP4 such as Adobe Premiere or Final Cut Pro. In this time, FilmoraX will be a better choice to cut MP4 for Youtube

Before we further delve into the details of advanced video cutter functions, let’s first develop an understanding of the basics.

Section1. Basic Video Cutter Functions

Section2. Advanced Video Cutter Functions

Section 1. Basic Video Cutter Functions

These are the features of cutting MP4 videos that are used by almost all of the YouTuber to give their videos a more engaging look and contextualize them based on the content. For instance, almost all of the YouTubers use customized captions and titles to share information that is highly valuable for the viewers and enables them to develop a connection with the YouTuber.

Almost all of the YouTubers have customized intros and outros in their videos but some of the notable names include MKBHD, PewDiePie, and Smosh. In the process of cutting MP4 videos, they add these effects to create a brand for themselves.

• Customizing Intros & Outros

One of the most basic functions of cutting MP4 or other videos intended for YouTube audiences is to add your intro and outro.

- Intro - It is a customized beginning where YouTubers usually add their channel name or its logo along with the title of the video. This helps them to develop a personal brand and add context to what their audience is about to see.

- Outro - It is the customized ending of the video where most content creators choose to add a call to action (CTA) encouraging them to engage with the channel or the video in some manner. For example, they may add an outro that asks the users to subscribe to the YouTube channel.

• Rich Stickers & Titles

These are customized stickers, captions, and titles that enable YouTubers to add contextual information at any point in the video to add more value to their content during the process of cutting MP4 videos. For example, if a YouTuber is running a smartphone review channel, they can add rich stickers that contain specifications of the smartphone for those who are interested in particulars.

Including such information, while cutting MP4 also adds to the credibility of the content creator as they are perceived as more professional and dedicated to their job.

Steps to Perform Basic Video Cutter Effects on Filmora X

Here’s how you can add intros and outros to your YouTube videos using Wondershare Filmora X for cutting MP4 videos.

1. Add intro background and select your favorite audio or sound effect
2. Add your logo and/or text to the intro video
3. Now add cool effects to improve the appearance of your intro
4. Export your intro video and add it to shared media

You can also use Filmora templates for cutting MP4 videos to create your intro video for your YouTube content.

In Filmora, you will find a wide variety of templates for titles, openers, end credits, plain texts, callouts, and more for cutting MP4 and other video formats. You can use the premade template to add the desired text effect and then edit them according to your preferences. If you want to use these settings again, save the customized text effects as presets. It will save you a lot of time.

Section 2. Advanced Video Cutter Functions

These are the cutting MP4 effects that aren’t used by beginners but hobbyists and professional video content creators may use them to add production value and interactive dimension to their content.

• Green Screen - This effect allows YouTubers to add any type of live or static background while cutting MP4 videos adding production value to their video.
• Motion Tracking - This is a cinematic method that enables YouTubers to include digital visuals in live-action video. It ensures that everything including scale, position, relative motion, and orientation is accurate.
• Color Matching - If you are shooting your video with different cameras, every camera records the footage in its own color profile. Color matching is used to introduce color consistency throughout the video. Filmora X is perfectly capable of handling color matching while you are cutting MP4 and other videos.

Some of the channels and YouTubers that rely on advanced video cutting MP4 effects include Vlad and Niki, MKBHD, Dude Perfect, Canal KondZilla, Like Nastya Vlog, and Kids Diana Show.

Performing Advanced Cutting MP4 Video Effects on Filmora X

• Using Green Screen

Step 1 - Set up and position the green screen and add adequate lighting.

Step 2 - Make sure that you don’t wear anything that’s green and start shooting.

Step 3 - Download green screen backgrounds from the website of your choice.

Step 4 - Import your green screen footage into Filmora X and adjust the settings according to your preferences.

Step 5 - Position the background-clip so it looks natural and then export the video in your required format (MP4).

• Using Motion Tracking

Step 1 - Go to Behaviors in Control Panel and select the top clip. Then click on the “plus” button right next to Behaviors.

Step 2 - Here, select the motion track from the list and open the folder to select the footage you want to track.

Step 3 - This will automatically start motion analysis of the video clip and you’ll be notified with grey tracker points once the analysis is complete.

Step 4 - You can draw around the region that you want to follow the motion and it will be automatically applied to the object.

Step 5 - Preview the clip and adjust any settings if the result isn’t according to your liking.

• Using Color Matching

Step 1 - Drag the video clip to your timeline and move the play head to the frame you want to color match.

Step 2 - Select the remaining video clips and apply color matching through the right-click or the toolbar. Select the frame as a reference and click on ‘Match’.

Step 3 - Now, using the slider, adjust the extent to which you want the color setting of other clips that need to be matched. See the result in the ‘comparison view’.

Final Word

Cutting MP4 or other videos for YouTube content creation is a major part of the process. You need to have reliable and versatile video editing software that can get the job done without any hassle. And while there are professional packages available, they cost way too much for the YouTubers who are just starting out or are just hobbyists. That’s where Filmora X can be an exceptional alternative offering a wide variety of features at a fraction of the cost.

You can tryFilmora X for free for cutting MP4 videos before you pay for the fully-featured software.

You May Also Like:How do Beginners Make a Cool Video for YouTube on Mac>>>

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

Editing videos is a big part of YouTubers’ job including cutting MP4, customizing intros and outros, grading video colors, adding a multitude of effects, and many more. All YouTube celebrities use a diverse set of video editing features such as filters, transitions, custom titles and captions, and overlays.

These post-processing effects ensure that their videos don’t only look aesthetically pleasing but are more engaging and interactive to keep their viewers hooked from the beginning right till the end. This is exactly why cutting MP4 videos and editing have become monumentally significant for newcomers.

Having said that, most of the beginners and hobbyists either can’t afford or want to pay for professional video editing software for cutting MP4 such as Adobe Premiere or Final Cut Pro. In this time, FilmoraX will be a better choice to cut MP4 for Youtube

Before we further delve into the details of advanced video cutter functions, let’s first develop an understanding of the basics.

Section1. Basic Video Cutter Functions

Section2. Advanced Video Cutter Functions

Section 1. Basic Video Cutter Functions

These are the features of cutting MP4 videos that are used by almost all of the YouTuber to give their videos a more engaging look and contextualize them based on the content. For instance, almost all of the YouTubers use customized captions and titles to share information that is highly valuable for the viewers and enables them to develop a connection with the YouTuber.

Almost all of the YouTubers have customized intros and outros in their videos but some of the notable names include MKBHD, PewDiePie, and Smosh. In the process of cutting MP4 videos, they add these effects to create a brand for themselves.

• Customizing Intros & Outros

One of the most basic functions of cutting MP4 or other videos intended for YouTube audiences is to add your intro and outro.

- Intro - It is a customized beginning where YouTubers usually add their channel name or its logo along with the title of the video. This helps them to develop a personal brand and add context to what their audience is about to see.

- Outro - It is the customized ending of the video where most content creators choose to add a call to action (CTA) encouraging them to engage with the channel or the video in some manner. For example, they may add an outro that asks the users to subscribe to the YouTube channel.

• Rich Stickers & Titles

These are customized stickers, captions, and titles that enable YouTubers to add contextual information at any point in the video to add more value to their content during the process of cutting MP4 videos. For example, if a YouTuber is running a smartphone review channel, they can add rich stickers that contain specifications of the smartphone for those who are interested in particulars.

Including such information, while cutting MP4 also adds to the credibility of the content creator as they are perceived as more professional and dedicated to their job.

Steps to Perform Basic Video Cutter Effects on Filmora X

Here’s how you can add intros and outros to your YouTube videos using Wondershare Filmora X for cutting MP4 videos.

1. Add intro background and select your favorite audio or sound effect
2. Add your logo and/or text to the intro video
3. Now add cool effects to improve the appearance of your intro
4. Export your intro video and add it to shared media

You can also use Filmora templates for cutting MP4 videos to create your intro video for your YouTube content.

In Filmora, you will find a wide variety of templates for titles, openers, end credits, plain texts, callouts, and more for cutting MP4 and other video formats. You can use the premade template to add the desired text effect and then edit them according to your preferences. If you want to use these settings again, save the customized text effects as presets. It will save you a lot of time.

Section 2. Advanced Video Cutter Functions

These are the cutting MP4 effects that aren’t used by beginners but hobbyists and professional video content creators may use them to add production value and interactive dimension to their content.

• Green Screen - This effect allows YouTubers to add any type of live or static background while cutting MP4 videos adding production value to their video.
• Motion Tracking - This is a cinematic method that enables YouTubers to include digital visuals in live-action video. It ensures that everything including scale, position, relative motion, and orientation is accurate.
• Color Matching - If you are shooting your video with different cameras, every camera records the footage in its own color profile. Color matching is used to introduce color consistency throughout the video. Filmora X is perfectly capable of handling color matching while you are cutting MP4 and other videos.

Some of the channels and YouTubers that rely on advanced video cutting MP4 effects include Vlad and Niki, MKBHD, Dude Perfect, Canal KondZilla, Like Nastya Vlog, and Kids Diana Show.

Performing Advanced Cutting MP4 Video Effects on Filmora X

• Using Green Screen

Step 1 - Set up and position the green screen and add adequate lighting.

Step 2 - Make sure that you don’t wear anything that’s green and start shooting.

Step 3 - Download green screen backgrounds from the website of your choice.

Step 4 - Import your green screen footage into Filmora X and adjust the settings according to your preferences.

Step 5 - Position the background-clip so it looks natural and then export the video in your required format (MP4).

• Using Motion Tracking

Step 1 - Go to Behaviors in Control Panel and select the top clip. Then click on the “plus” button right next to Behaviors.

Step 2 - Here, select the motion track from the list and open the folder to select the footage you want to track.

Step 3 - This will automatically start motion analysis of the video clip and you’ll be notified with grey tracker points once the analysis is complete.

Step 4 - You can draw around the region that you want to follow the motion and it will be automatically applied to the object.

Step 5 - Preview the clip and adjust any settings if the result isn’t according to your liking.

• Using Color Matching

Step 1 - Drag the video clip to your timeline and move the play head to the frame you want to color match.

Step 2 - Select the remaining video clips and apply color matching through the right-click or the toolbar. Select the frame as a reference and click on ‘Match’.

Step 3 - Now, using the slider, adjust the extent to which you want the color setting of other clips that need to be matched. See the result in the ‘comparison view’.

Final Word

Cutting MP4 or other videos for YouTube content creation is a major part of the process. You need to have reliable and versatile video editing software that can get the job done without any hassle. And while there are professional packages available, they cost way too much for the YouTubers who are just starting out or are just hobbyists. That’s where Filmora X can be an exceptional alternative offering a wide variety of features at a fraction of the cost.

You can tryFilmora X for free for cutting MP4 videos before you pay for the fully-featured software.

You May Also Like:How do Beginners Make a Cool Video for YouTube on Mac>>>

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

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