Step-by-Step Backdrop Blurring Techniques on YouTube Videos

How to Blur Background of Your YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

A lot of YouTubers like to vlog in front of blurred backgrounds. Blurring the background of your YouTube video is a fast way to make it look more professional – you stand out when you are entirely in focus, and everything behind you is blurry. Plus, it is an easy way to disguise the room you are vlogging from.

Even if your set is clean, there could be things like books behind you, which will distract viewers; they will be trying to read the spines. Blurring out the background of your shot makes your video look polished and keeps people’s focus entirely on you.

• Part 1: Blur YouTube Video Background in Shooting Videos
• Part 2: Add Tilt-Shift Effects to Video in Editing

---

Part 1: How to Blur Background of Your YouTube Video in Shooting Videos

Blurring your background is also how you create a beautiful bokeh lighting effect. Bokeh is when you blur lights in the background of your shot, creating halo-like circles of light. By attaching a filter with a shape cut out to the camera lens, you can even generate bokeh lights in other shapes, like hearts or stars.

Aperture refers to the hole in your lens which allows light into your camera. A narrow aperture lets in less light, and a wide aperture lets in more. The wider your aperture is, the shallower your depth of field will be. Widening your aperture also helps your camera perform better in low-light situations. Widening your aperture too much under the wrong circumstances can let in too much light and result in your footage being overexposed.

Depth of Field is the area of your image that is in focus. If you have a large depth of field, then objects close to and far away from your camera will all be in focus. Only a select area will be focused and the rest will be blurred if you have a shallow depth of field.

F-Stops are the measurement of an aperture’s width. The higher your f-stop, the narrower your aperture will be. To create a blurred background or a bokeh effect, you need a wide aperture, and thus a small f-stop. F-stops are written like ‘f/1.4’. You need an f-stop of less than f/4 to blur your background, and less than f/2.8 for bokeh.

1. Blurring and Bokeh

Blurred backgrounds and bokeh are very closely related. A bokeh effect is essentially a blurred background that includes lights.
To achieve a blurred background or a bokeh effect, you need to have a shallow depth of field. That means a wide aperture and a low f-stop.

2. How to Blur your Background

Place your subject – in the case of a vlog, your subject is probably yourself – in a shallow depth of field, and they will remain sharply in focus while everything behind them is blurred.

If the subject is yourself, you might need a helper to either operate your camera or stand in for you while you set up your camera. You will need to be able to check that the place you plan to stand or sit is in focus.

To get a shallow depth of field, make sure your aperture is wide. Do this by setting a low f-stop. Ideally, your f-stop will be 2.8 or lower, but if your camera cannot go that low, then f/3 or f/4 can also work.

Creating a bokeh effect is mostly the same, except that it works best when your subject/depth of field is very close to the camera, and you have a light source off in the background. Zoom Lenses do not usually have wide enough apertures to create bokeh backgrounds.

Blur Video Background in Post-Production with Wondershare Filmora Video Editor

If you need to blur the video background after shooting, you can use some video editing software to add the bokeh effect or the tilt-off effect in post-production. Here, I will show you how to do that in Filmora.

Filmora is one of the most widely used video editing software among YouTubers. Its user-friendly interface and tutorial guide enables green-hands to start video editing quickly. Besides, you can find many free filters, effects, and elements pre-programmed, so you can use them directly without looking for presets and templates somewhere else.

1. Add Bokeh Filter to Video in Filmora

There are about 20 bokeh effects available in filters and overlays. You can find them easily by typing bokeh in the search bar in Effects.

Note: you should select Included to see all bokeh effects pre-programmed in Filmora. If you need more visual effects, just go to the Filmstock effects store.

Double click the bokeh effect to preview the result, and if you find the bokeh effect fits the video, just drop it to the track above the video. And the bokeh filter or overlay will be applied to the video automatically.

2. Use Tilt-Shift Circle/Linear Effect to Blur Video Background

Filmora features two tilt effects, tilt-shift circle and tilt-shift linear, which allows you to highlight people in the video, blur, and conceal the video background.

Go to the Effects tab and then switch to the Utility menu under Included category.

Here, I will select the Tilt-Shift Circle effect and drop it to the track above the video. Now, you can adjust the size, position, and intensity of the tilt-shift circle effect

You see, the video background is blurred, and the people are highlighted. Now it’s your turn to download the Filmora video editor and try it yourself.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

A lot of YouTubers like to vlog in front of blurred backgrounds. Blurring the background of your YouTube video is a fast way to make it look more professional – you stand out when you are entirely in focus, and everything behind you is blurry. Plus, it is an easy way to disguise the room you are vlogging from.

Even if your set is clean, there could be things like books behind you, which will distract viewers; they will be trying to read the spines. Blurring out the background of your shot makes your video look polished and keeps people’s focus entirely on you.

• Part 1: Blur YouTube Video Background in Shooting Videos
• Part 2: Add Tilt-Shift Effects to Video in Editing

---

Part 1: How to Blur Background of Your YouTube Video in Shooting Videos

Blurring your background is also how you create a beautiful bokeh lighting effect. Bokeh is when you blur lights in the background of your shot, creating halo-like circles of light. By attaching a filter with a shape cut out to the camera lens, you can even generate bokeh lights in other shapes, like hearts or stars.

Aperture refers to the hole in your lens which allows light into your camera. A narrow aperture lets in less light, and a wide aperture lets in more. The wider your aperture is, the shallower your depth of field will be. Widening your aperture also helps your camera perform better in low-light situations. Widening your aperture too much under the wrong circumstances can let in too much light and result in your footage being overexposed.

Depth of Field is the area of your image that is in focus. If you have a large depth of field, then objects close to and far away from your camera will all be in focus. Only a select area will be focused and the rest will be blurred if you have a shallow depth of field.

F-Stops are the measurement of an aperture’s width. The higher your f-stop, the narrower your aperture will be. To create a blurred background or a bokeh effect, you need a wide aperture, and thus a small f-stop. F-stops are written like ‘f/1.4’. You need an f-stop of less than f/4 to blur your background, and less than f/2.8 for bokeh.

1. Blurring and Bokeh

Blurred backgrounds and bokeh are very closely related. A bokeh effect is essentially a blurred background that includes lights.
To achieve a blurred background or a bokeh effect, you need to have a shallow depth of field. That means a wide aperture and a low f-stop.

2. How to Blur your Background

Place your subject – in the case of a vlog, your subject is probably yourself – in a shallow depth of field, and they will remain sharply in focus while everything behind them is blurred.

If the subject is yourself, you might need a helper to either operate your camera or stand in for you while you set up your camera. You will need to be able to check that the place you plan to stand or sit is in focus.

To get a shallow depth of field, make sure your aperture is wide. Do this by setting a low f-stop. Ideally, your f-stop will be 2.8 or lower, but if your camera cannot go that low, then f/3 or f/4 can also work.

Creating a bokeh effect is mostly the same, except that it works best when your subject/depth of field is very close to the camera, and you have a light source off in the background. Zoom Lenses do not usually have wide enough apertures to create bokeh backgrounds.

Blur Video Background in Post-Production with Wondershare Filmora Video Editor

If you need to blur the video background after shooting, you can use some video editing software to add the bokeh effect or the tilt-off effect in post-production. Here, I will show you how to do that in Filmora.

Filmora is one of the most widely used video editing software among YouTubers. Its user-friendly interface and tutorial guide enables green-hands to start video editing quickly. Besides, you can find many free filters, effects, and elements pre-programmed, so you can use them directly without looking for presets and templates somewhere else.

1. Add Bokeh Filter to Video in Filmora

There are about 20 bokeh effects available in filters and overlays. You can find them easily by typing bokeh in the search bar in Effects.

Note: you should select Included to see all bokeh effects pre-programmed in Filmora. If you need more visual effects, just go to the Filmstock effects store.

Double click the bokeh effect to preview the result, and if you find the bokeh effect fits the video, just drop it to the track above the video. And the bokeh filter or overlay will be applied to the video automatically.

2. Use Tilt-Shift Circle/Linear Effect to Blur Video Background

Filmora features two tilt effects, tilt-shift circle and tilt-shift linear, which allows you to highlight people in the video, blur, and conceal the video background.

Go to the Effects tab and then switch to the Utility menu under Included category.

Here, I will select the Tilt-Shift Circle effect and drop it to the track above the video. Now, you can adjust the size, position, and intensity of the tilt-shift circle effect

You see, the video background is blurred, and the people are highlighted. Now it’s your turn to download the Filmora video editor and try it yourself.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

A lot of YouTubers like to vlog in front of blurred backgrounds. Blurring the background of your YouTube video is a fast way to make it look more professional – you stand out when you are entirely in focus, and everything behind you is blurry. Plus, it is an easy way to disguise the room you are vlogging from.

Even if your set is clean, there could be things like books behind you, which will distract viewers; they will be trying to read the spines. Blurring out the background of your shot makes your video look polished and keeps people’s focus entirely on you.

• Part 1: Blur YouTube Video Background in Shooting Videos
• Part 2: Add Tilt-Shift Effects to Video in Editing

---

Part 1: How to Blur Background of Your YouTube Video in Shooting Videos

Blurring your background is also how you create a beautiful bokeh lighting effect. Bokeh is when you blur lights in the background of your shot, creating halo-like circles of light. By attaching a filter with a shape cut out to the camera lens, you can even generate bokeh lights in other shapes, like hearts or stars.

Aperture refers to the hole in your lens which allows light into your camera. A narrow aperture lets in less light, and a wide aperture lets in more. The wider your aperture is, the shallower your depth of field will be. Widening your aperture also helps your camera perform better in low-light situations. Widening your aperture too much under the wrong circumstances can let in too much light and result in your footage being overexposed.

Depth of Field is the area of your image that is in focus. If you have a large depth of field, then objects close to and far away from your camera will all be in focus. Only a select area will be focused and the rest will be blurred if you have a shallow depth of field.

F-Stops are the measurement of an aperture’s width. The higher your f-stop, the narrower your aperture will be. To create a blurred background or a bokeh effect, you need a wide aperture, and thus a small f-stop. F-stops are written like ‘f/1.4’. You need an f-stop of less than f/4 to blur your background, and less than f/2.8 for bokeh.

1. Blurring and Bokeh

Blurred backgrounds and bokeh are very closely related. A bokeh effect is essentially a blurred background that includes lights.
To achieve a blurred background or a bokeh effect, you need to have a shallow depth of field. That means a wide aperture and a low f-stop.

2. How to Blur your Background

Place your subject – in the case of a vlog, your subject is probably yourself – in a shallow depth of field, and they will remain sharply in focus while everything behind them is blurred.

If the subject is yourself, you might need a helper to either operate your camera or stand in for you while you set up your camera. You will need to be able to check that the place you plan to stand or sit is in focus.

To get a shallow depth of field, make sure your aperture is wide. Do this by setting a low f-stop. Ideally, your f-stop will be 2.8 or lower, but if your camera cannot go that low, then f/3 or f/4 can also work.

Creating a bokeh effect is mostly the same, except that it works best when your subject/depth of field is very close to the camera, and you have a light source off in the background. Zoom Lenses do not usually have wide enough apertures to create bokeh backgrounds.

Blur Video Background in Post-Production with Wondershare Filmora Video Editor

If you need to blur the video background after shooting, you can use some video editing software to add the bokeh effect or the tilt-off effect in post-production. Here, I will show you how to do that in Filmora.

Filmora is one of the most widely used video editing software among YouTubers. Its user-friendly interface and tutorial guide enables green-hands to start video editing quickly. Besides, you can find many free filters, effects, and elements pre-programmed, so you can use them directly without looking for presets and templates somewhere else.

1. Add Bokeh Filter to Video in Filmora

There are about 20 bokeh effects available in filters and overlays. You can find them easily by typing bokeh in the search bar in Effects.

Note: you should select Included to see all bokeh effects pre-programmed in Filmora. If you need more visual effects, just go to the Filmstock effects store.

Double click the bokeh effect to preview the result, and if you find the bokeh effect fits the video, just drop it to the track above the video. And the bokeh filter or overlay will be applied to the video automatically.

2. Use Tilt-Shift Circle/Linear Effect to Blur Video Background

Filmora features two tilt effects, tilt-shift circle and tilt-shift linear, which allows you to highlight people in the video, blur, and conceal the video background.

Go to the Effects tab and then switch to the Utility menu under Included category.

Here, I will select the Tilt-Shift Circle effect and drop it to the track above the video. Now, you can adjust the size, position, and intensity of the tilt-shift circle effect

You see, the video background is blurred, and the people are highlighted. Now it’s your turn to download the Filmora video editor and try it yourself.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

A lot of YouTubers like to vlog in front of blurred backgrounds. Blurring the background of your YouTube video is a fast way to make it look more professional – you stand out when you are entirely in focus, and everything behind you is blurry. Plus, it is an easy way to disguise the room you are vlogging from.

Even if your set is clean, there could be things like books behind you, which will distract viewers; they will be trying to read the spines. Blurring out the background of your shot makes your video look polished and keeps people’s focus entirely on you.

• Part 1: Blur YouTube Video Background in Shooting Videos
• Part 2: Add Tilt-Shift Effects to Video in Editing

---

Part 1: How to Blur Background of Your YouTube Video in Shooting Videos

Blurring your background is also how you create a beautiful bokeh lighting effect. Bokeh is when you blur lights in the background of your shot, creating halo-like circles of light. By attaching a filter with a shape cut out to the camera lens, you can even generate bokeh lights in other shapes, like hearts or stars.

Aperture refers to the hole in your lens which allows light into your camera. A narrow aperture lets in less light, and a wide aperture lets in more. The wider your aperture is, the shallower your depth of field will be. Widening your aperture also helps your camera perform better in low-light situations. Widening your aperture too much under the wrong circumstances can let in too much light and result in your footage being overexposed.

Depth of Field is the area of your image that is in focus. If you have a large depth of field, then objects close to and far away from your camera will all be in focus. Only a select area will be focused and the rest will be blurred if you have a shallow depth of field.

F-Stops are the measurement of an aperture’s width. The higher your f-stop, the narrower your aperture will be. To create a blurred background or a bokeh effect, you need a wide aperture, and thus a small f-stop. F-stops are written like ‘f/1.4’. You need an f-stop of less than f/4 to blur your background, and less than f/2.8 for bokeh.

1. Blurring and Bokeh

Blurred backgrounds and bokeh are very closely related. A bokeh effect is essentially a blurred background that includes lights.
To achieve a blurred background or a bokeh effect, you need to have a shallow depth of field. That means a wide aperture and a low f-stop.

2. How to Blur your Background

Place your subject – in the case of a vlog, your subject is probably yourself – in a shallow depth of field, and they will remain sharply in focus while everything behind them is blurred.

If the subject is yourself, you might need a helper to either operate your camera or stand in for you while you set up your camera. You will need to be able to check that the place you plan to stand or sit is in focus.

To get a shallow depth of field, make sure your aperture is wide. Do this by setting a low f-stop. Ideally, your f-stop will be 2.8 or lower, but if your camera cannot go that low, then f/3 or f/4 can also work.

Creating a bokeh effect is mostly the same, except that it works best when your subject/depth of field is very close to the camera, and you have a light source off in the background. Zoom Lenses do not usually have wide enough apertures to create bokeh backgrounds.

Blur Video Background in Post-Production with Wondershare Filmora Video Editor

If you need to blur the video background after shooting, you can use some video editing software to add the bokeh effect or the tilt-off effect in post-production. Here, I will show you how to do that in Filmora.

Filmora is one of the most widely used video editing software among YouTubers. Its user-friendly interface and tutorial guide enables green-hands to start video editing quickly. Besides, you can find many free filters, effects, and elements pre-programmed, so you can use them directly without looking for presets and templates somewhere else.

1. Add Bokeh Filter to Video in Filmora

There are about 20 bokeh effects available in filters and overlays. You can find them easily by typing bokeh in the search bar in Effects.

Note: you should select Included to see all bokeh effects pre-programmed in Filmora. If you need more visual effects, just go to the Filmstock effects store.

Double click the bokeh effect to preview the result, and if you find the bokeh effect fits the video, just drop it to the track above the video. And the bokeh filter or overlay will be applied to the video automatically.

2. Use Tilt-Shift Circle/Linear Effect to Blur Video Background

Filmora features two tilt effects, tilt-shift circle and tilt-shift linear, which allows you to highlight people in the video, blur, and conceal the video background.

Go to the Effects tab and then switch to the Utility menu under Included category.

Here, I will select the Tilt-Shift Circle effect and drop it to the track above the video. Now, you can adjust the size, position, and intensity of the tilt-shift circle effect

You see, the video background is blurred, and the people are highlighted. Now it’s your turn to download the Filmora video editor and try it yourself.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Navigating Small Business Video Markets

[Infographic] Social Video Marketing Tips for Small Business

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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