"2024 Approved Strategies for Effective Video Markup on YouTube"
Strategies for Effective Video Markup on YouTube
How to Use YouTube Cards and Annotations?
Lyric Video Creator Professional Version
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:
Annotations are not clickable on mobile devices.
You cannot choose the size or positioning of Cards.
This article will teach you about both Cards and Annotations and discuss the best uses for each of them.
Part 1: Annotations
Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.
Section 1: Types of Annotations
There are five types of YouTube annotations:
Notes are colored boxes placed over the top of your videos.
Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.
Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.
Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.
Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.
Section 2: How to Use Annotations
*Note: the above video mentions Pause annotations, which are no longer available.
Here are two of the best uses for annotations:
Clickable End Cards / Outros
One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.
When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.
Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.
This is one use for annotations that cannot be duplicated with cards.
Promoting Your Videos
You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.
This works especially well if you link to videos on similar subjects to the one you are annotating.
Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.
You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.
Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.
Part 2: YouTube Cards
YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.
When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.
Section 1: When to Use Cards
A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.
Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.
When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.
Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.
Parental Control Software
[![Download Filmora9 Win Version](https://images.wondershare.com/filmora/guide/download-btn-win.jpg) ](https://tools.techidaily.com/wondershare/filmora/download/) [![Download Filmora9 Mac Version](https://images.wondershare.com/filmora/guide/download-btn-mac.jpg) ](https://tools.techidaily.com/wondershare/filmora/download/)Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:
Annotations are not clickable on mobile devices.
You cannot choose the size or positioning of Cards.
This article will teach you about both Cards and Annotations and discuss the best uses for each of them.
Part 1: Annotations
Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.
Section 1: Types of Annotations
There are five types of YouTube annotations:
Notes are colored boxes placed over the top of your videos.
Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.
Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.
Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.
Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.
Section 2: How to Use Annotations
*Note: the above video mentions Pause annotations, which are no longer available.
Here are two of the best uses for annotations:
Clickable End Cards / Outros
One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.
When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.
Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.
This is one use for annotations that cannot be duplicated with cards.
Promoting Your Videos
You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.
This works especially well if you link to videos on similar subjects to the one you are annotating.
Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.
You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.
Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.
Part 2: YouTube Cards
YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.
When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.
Section 1: When to Use Cards
A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.
Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.
When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.
Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:
Annotations are not clickable on mobile devices.
You cannot choose the size or positioning of Cards.
This article will teach you about both Cards and Annotations and discuss the best uses for each of them.
Part 1: Annotations
Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.
Section 1: Types of Annotations
There are five types of YouTube annotations:
Notes are colored boxes placed over the top of your videos.
Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.
Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.
Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.
Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.
Section 2: How to Use Annotations
*Note: the above video mentions Pause annotations, which are no longer available.
Here are two of the best uses for annotations:
Clickable End Cards / Outros
One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.
When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.
Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.
This is one use for annotations that cannot be duplicated with cards.
Promoting Your Videos
You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.
This works especially well if you link to videos on similar subjects to the one you are annotating.
Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.
You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.
Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.
Part 2: YouTube Cards
YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.
When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.
Section 1: When to Use Cards
A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.
Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.
When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.
Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:
Annotations are not clickable on mobile devices.
You cannot choose the size or positioning of Cards.
This article will teach you about both Cards and Annotations and discuss the best uses for each of them.
Part 1: Annotations
Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.
Section 1: Types of Annotations
There are five types of YouTube annotations:
Notes are colored boxes placed over the top of your videos.
Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.
Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.
Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.
Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.
Section 2: How to Use Annotations
*Note: the above video mentions Pause annotations, which are no longer available.
Here are two of the best uses for annotations:
Clickable End Cards / Outros
One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.
When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.
Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.
This is one use for annotations that cannot be duplicated with cards.
Promoting Your Videos
You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.
This works especially well if you link to videos on similar subjects to the one you are annotating.
Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.
You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.
Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.
Part 2: YouTube Cards
YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.
When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.
Section 1: When to Use Cards
A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.
Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.
When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.
Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.
NeoDownloader - Fast and fully automatic image/video/music downloader.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Hand-Held Balance for Sharp Images
DIY Tripods| How to Stabilize Your Camera without Buying a Tripod
Richard Bennett
Oct 26, 2023• Proven solutions
When you’re trying to grow a channel on YouTube it can feel like equipment is a barrier, but it shouldn’t be. If you can’t afford a high-end tripod, for example, there are loads of ways to get by without one.
DIY Your Video with Wondershare Filmora
Wondershare Filmora has the best video stabilization tool is your videos have a bad frame or were recorded in dim lights. If a video is shot in bad weather or unfriendly situation where you don’t have all the equipment required for a quality recording, Wondershare Filmora can help you in the background to edit your videos like a pro. And it has all the relevant tools like effects, transitions, background removal, overlays, and background music that could turn your normal video to a professional one.
Here are 3 of our favorite DIY tripods.
DIY smartphone tripod using binder clips or hair clips
You’re a solo operation and your best camera is on your phone. That’s pretty common.
If you have a DSLR then you can set it down on any stable surface while filming yourself, but your phone can’t stand up by itself. It needs something or someone to hold it. Do you just accept that and shoot everything as a selfie?
No. No, you don’t, because there are common household items that can help you out of this problem. For this DIY tripod, you need either 2 binder clips or 2 ‘claw clips’ (also called ‘hair jaws’).
Hold your phone in landscape mode (horizontally, so it’s long rather than tall) and attach clips to the bottom corners. If you are worried about scratching your screen, fold up some paper to place between your clip and your phone.
Here it is with binder clips:
And here it is with hair clips:
Now you can set your smartphone upon any stable surface, like a table or a stack of books.
Here are some more cool ideas!
DIY adjustable tripod using books and a towel
You’ve probably heard a million times that you can stabilize your camera by sitting it down on any stable surface – on your desk, on a stack of books, up in a tree, etc. This is very true!
But if you can use any stable surface, why do people buy tripods?
Because it isn’t convenient to rearrange your furniture whenever you want to make a video, and also because tripods are adjustable. You can change their height, you can use them to pan or tilt, and it’s pretty easy to move them a bit forwards or backward while you’re setting up your shot.
To get similar functions from the ‘any stable surface’ solution you can use a table, a stack of books, and a towel.
- Set up the area where you’re going to sit while you’re filming on one end of the table.
- Put the towel down over the approximate spot you want your camera to be.
- Stack your books on top of the towel.
- Put your camera on top of the books.
Now if your camera isn’t up high enough, or is too high, you can adjust it just by adding or taking away books. If you want to move it closer or farther away from you, just pull the towel forwards or backward.
DIY gripping ‘Gorillapod’ using wire and tape
Gorillapod’s are cool because you can use them like normal tripods, carry them around like selfie sticks, or attach them to things like fences and posts. Here’s how you can make something similar using wire, electrical tape or duct tape, and a 1/4 bolt.
Your wire should be fairly stiff and you’ll need three pieces the same length, which should be at least 10 inches. Old clothes hangers work well. This needs to be something strong enough to support the weight of your camera, but soft enough that it’s not impossible for you to bend.
All of your supplies plus the finished product.
Readying your legs
Step 1: Bend 2 inches at one end of each wire into a ‘U’ shape. You will probably need pliers for this.
Step 2: Pick up one of your pieces of wire and wrap one end with electrical tape. Go around 5-10 times (to prevent it from coming undone at the end) and then, without cutting your tape, start moving up and wrapping the rest of your wire. Stop before your ‘U’ section.
Repeat this with the other two wires.
Attaching your legs
Step 1: Place the ‘U’ section of a leg against your bolt. The bolt’s threading should be pointing away from the leg. Now, use your tape to attach them. Wind it around 2 or 3 times, then repeat the process with both of the other legs individually.
Step 2: After all the legs are attached, wrap some more tape around all 3 as tightly as you can.
Your camera will mount onto the bolt! You’ll be able to use this as a normal table-top tripod or use the flexible legs to grab onto different things like a Gorillapod. Read more at Instructables.
Note: make sure the bolt is a fit for your camera before you get too far into this process.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
When you’re trying to grow a channel on YouTube it can feel like equipment is a barrier, but it shouldn’t be. If you can’t afford a high-end tripod, for example, there are loads of ways to get by without one.
DIY Your Video with Wondershare Filmora
Wondershare Filmora has the best video stabilization tool is your videos have a bad frame or were recorded in dim lights. If a video is shot in bad weather or unfriendly situation where you don’t have all the equipment required for a quality recording, Wondershare Filmora can help you in the background to edit your videos like a pro. And it has all the relevant tools like effects, transitions, background removal, overlays, and background music that could turn your normal video to a professional one.
Here are 3 of our favorite DIY tripods.
DIY smartphone tripod using binder clips or hair clips
You’re a solo operation and your best camera is on your phone. That’s pretty common.
If you have a DSLR then you can set it down on any stable surface while filming yourself, but your phone can’t stand up by itself. It needs something or someone to hold it. Do you just accept that and shoot everything as a selfie?
No. No, you don’t, because there are common household items that can help you out of this problem. For this DIY tripod, you need either 2 binder clips or 2 ‘claw clips’ (also called ‘hair jaws’).
Hold your phone in landscape mode (horizontally, so it’s long rather than tall) and attach clips to the bottom corners. If you are worried about scratching your screen, fold up some paper to place between your clip and your phone.
Here it is with binder clips:
And here it is with hair clips:
Now you can set your smartphone upon any stable surface, like a table or a stack of books.
Here are some more cool ideas!
DIY adjustable tripod using books and a towel
You’ve probably heard a million times that you can stabilize your camera by sitting it down on any stable surface – on your desk, on a stack of books, up in a tree, etc. This is very true!
But if you can use any stable surface, why do people buy tripods?
Because it isn’t convenient to rearrange your furniture whenever you want to make a video, and also because tripods are adjustable. You can change their height, you can use them to pan or tilt, and it’s pretty easy to move them a bit forwards or backward while you’re setting up your shot.
To get similar functions from the ‘any stable surface’ solution you can use a table, a stack of books, and a towel.
- Set up the area where you’re going to sit while you’re filming on one end of the table.
- Put the towel down over the approximate spot you want your camera to be.
- Stack your books on top of the towel.
- Put your camera on top of the books.
Now if your camera isn’t up high enough, or is too high, you can adjust it just by adding or taking away books. If you want to move it closer or farther away from you, just pull the towel forwards or backward.
DIY gripping ‘Gorillapod’ using wire and tape
Gorillapod’s are cool because you can use them like normal tripods, carry them around like selfie sticks, or attach them to things like fences and posts. Here’s how you can make something similar using wire, electrical tape or duct tape, and a 1/4 bolt.
Your wire should be fairly stiff and you’ll need three pieces the same length, which should be at least 10 inches. Old clothes hangers work well. This needs to be something strong enough to support the weight of your camera, but soft enough that it’s not impossible for you to bend.
- Title: 2024 Approved Strategies for Effective Video Markup on YouTube
- Author: Thomas
- Created at : 2024-07-29 18:56:37
- Updated at : 2024-07-30 18:56:37
- Link: https://youtube-help.techidaily.com/2024-approved-strategies-for-effective-video-markup-on-youtube/
- License: This work is licensed under CC BY-NC-SA 4.0.