"2024 Approved  Strategies for Sourcing Video Content with Google Trends"

"2024 Approved Strategies for Sourcing Video Content with Google Trends"

Thomas Lv13

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

Google Trends YouTube Ideas

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Google Trends Video Ideas

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

Google Trends Category YouTube Video Ideas

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

Google Trends Keywords YouTube Video

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

Google Trends YouTube Video Keywords

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

Google Trends YouTube Video Ideas Filmora

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

Google Trends Filmora Keywords

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

YouTube search Filmora Keyword

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

Google Trends YouTube Ideas

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Google Trends Video Ideas

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

Google Trends Category YouTube Video Ideas

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

Google Trends Keywords YouTube Video

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

Google Trends YouTube Video Keywords

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

Google Trends YouTube Video Ideas Filmora

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

Google Trends Filmora Keywords

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

YouTube search Filmora Keyword

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

Google Trends YouTube Ideas

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Google Trends Video Ideas

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

Google Trends Category YouTube Video Ideas

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

Google Trends Keywords YouTube Video

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

Google Trends YouTube Video Keywords

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

Google Trends YouTube Video Ideas Filmora

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

Google Trends Filmora Keywords

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

YouTube search Filmora Keyword

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

Google Trends YouTube Ideas

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Google Trends Video Ideas

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

Google Trends Category YouTube Video Ideas

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

Google Trends Keywords YouTube Video

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

Google Trends YouTube Video Keywords

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

Google Trends YouTube Video Ideas Filmora

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

Google Trends Filmora Keywords

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

YouTube search Filmora Keyword

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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The Complete Handbook to Excellent YouTube Audio Production

How to Edit Audio on YouTube

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

In this article, we are going to show you how to edit audio with YouTube Video Editor, and the tips on adding your own audio file to YouTube.

Part 1: Add your Own Audio File to YouTube Video

Tools You Are Going to Need

YouTube video editor is far from meeting the needs of people who want to have more control on their audio. On the bright side, if you are interested in learning how to edit audio on YouTube, there is a solution. There are many video editors in the market that allow you to add your own music or audio files to a video. Windows Movie Maker, iMovie, Adobe Premiere, and Magisto are some of the video editors available for you to choose from. In this guide, we recommend the Wondershare Filmora video editor. Below is a quick tutorial about how to edit audio in Filmora.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Why Should You Choose Wondershare Filmora?

There are many advantages associated with the use of Wondershare Filmora. You will see that it allows you to fully edit any audio file and gain 100% control over your files. It is an integrated solution that lacks nothing in terms of efficiency and quality standards. To be more specific, Filmora offers the following unique features:

  • Built-in audio editing tools that allow you to gain full control of your audio in an easy way
  • Exclusive audio track that enables you to mute, detach or even de-noise the audio from video
  • All audio effects can easily be adjusted with one click only
  • The built-in Equalizer is capable enough to create amazing audio effects
  • Directly upload your video to YouTube, Facebook or Vimeo from Wondershare Filmora

How to add audio files to YouTube video with Wondershare Filmora

Do you want to know more about audio editing? Please read this article: How to add audio to video.

Step 1 Import Video Clips into Filmora

Filmora supports a wide range of video formats, such as MKV, MOV, AVI, WebM and MP4, you can import the video clip shot with Camera, smartphone or camcorder easily to it.

Step 2 Detach Audio

If you want to edit the original audio of the video, you can choose to split the audio file from the video by using the Audio Detach option on Wondershare Filmora. Then, the audio file will be shown in the audio track, and you can cut or trim it.

detach original audio from video

Note: If you do not want to keep the original audio file in the video, you can delete it from the audio track directly.

Step 3Add Audio Files

Wondershare Filmora offers you multiple royalty free audio effects and music in its rich audio library. What is more, you can also import your own music or audio file from your computer or iTunes. Of course, you should know that the audio should be royalty free for you to make use of. In a different situation, you cannot upload it and benefit from its quality and nature.

Step 4Edit Audio

In this step, you can adjust the audio volume and pitch, etc. There are multiple options for you to benefit from, including the Audio Equalizer, Music, Mix Audio. In this way, you can make sure that the audio is exactly like you have wanted it to be. For further information as to how you can improve the sound quality of your recorded videos, you can check out: How to improve sound quality of recorded videos.

Step 5Save Your Work and Upload on YouTube

If you are satisfied with your work on the audio file and you wish to publish it, the process is quite simple. You just hit Export and select to upload the video to YouTube. After signing in to your YouTube account, you will be ready to start uploading the audio file.

Publish on YouTube

In case you wish to edit the audio from an already published video, you have to download the video first. Then, you can follow the steps above to edit the audio file in Filmora. As one of the widely used video editing software for YouTubers, Filmora is here to empower your imagination. Just download the free trial version and try it now.

Download Win VersionDownload Mac Version

Part 2: How to Edit Audio with YouTube Video Editor

Unfortunately, YouTube does not allow users to upload audio files such as MP3, WAV, etc. Instead, you can only upload audio files which are offered by YouTube in the first place. Since YouTube has got a plentiful audio library, you can find a lot of audio there. In this part, we will show you how to add and edit audio with YouTube Video Editor.

You may also like: How to Add Music to YouTube Videos >>

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide. In the following part, I will show you how to add audio track , replace the original audio and adjust the audio position and length as well.

  • Step 1: Sign in to your YouTube account
  • **Step 2:**Click your profile avatar and select Creator Studio option.
  • Step 3: In the left pane, go to Video Manager and then click Videos. In the Videos list, choose the video that you want to add new audio track, and then select Audio from the Edit button.

 YouTube Audio Editing

  • Step 4: Now you can add or replace the audio in your video. Here you will find that there are various songs and audio files you can choose from. Click ADD TO VIDEO and the audio track will be added to the video directly.

how to edit youtube audio

  • Step 5: Now you will see the audio track appears at the bottom of the player. Here you can trim and drag the audio bar to adjust the audio positon and length. To Trim the audio, click the beginning or the end of the audio bar and then drag it to the left or right. After trimming, drag it to meet the target position.

how to edit youtube audio

Conclusion

Normally, it would be better to add and edit audio to video before updating to YouTube. In this case, Filmora is highly recommended as one of the best video editor for YouTubers , which provides some royalty free music sound in the Music Library to choose from and also the audio editing tools like remove background noise from the video, add fade in and fade out effects with ease or play the video backward or fast forward.

Download Win VersionDownload Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In this article, we are going to show you how to edit audio with YouTube Video Editor, and the tips on adding your own audio file to YouTube.

Part 1: Add your Own Audio File to YouTube Video

Tools You Are Going to Need

YouTube video editor is far from meeting the needs of people who want to have more control on their audio. On the bright side, if you are interested in learning how to edit audio on YouTube, there is a solution. There are many video editors in the market that allow you to add your own music or audio files to a video. Windows Movie Maker, iMovie, Adobe Premiere, and Magisto are some of the video editors available for you to choose from. In this guide, we recommend the Wondershare Filmora video editor. Below is a quick tutorial about how to edit audio in Filmora.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Why Should You Choose Wondershare Filmora?

There are many advantages associated with the use of Wondershare Filmora. You will see that it allows you to fully edit any audio file and gain 100% control over your files. It is an integrated solution that lacks nothing in terms of efficiency and quality standards. To be more specific, Filmora offers the following unique features:

  • Built-in audio editing tools that allow you to gain full control of your audio in an easy way
  • Exclusive audio track that enables you to mute, detach or even de-noise the audio from video
  • All audio effects can easily be adjusted with one click only
  • The built-in Equalizer is capable enough to create amazing audio effects
  • Directly upload your video to YouTube, Facebook or Vimeo from Wondershare Filmora

How to add audio files to YouTube video with Wondershare Filmora

Do you want to know more about audio editing? Please read this article: How to add audio to video.

Step 1 Import Video Clips into Filmora

Filmora supports a wide range of video formats, such as MKV, MOV, AVI, WebM and MP4, you can import the video clip shot with Camera, smartphone or camcorder easily to it.

Step 2 Detach Audio

If you want to edit the original audio of the video, you can choose to split the audio file from the video by using the Audio Detach option on Wondershare Filmora. Then, the audio file will be shown in the audio track, and you can cut or trim it.

detach original audio from video

Note: If you do not want to keep the original audio file in the video, you can delete it from the audio track directly.

Step 3Add Audio Files

Wondershare Filmora offers you multiple royalty free audio effects and music in its rich audio library. What is more, you can also import your own music or audio file from your computer or iTunes. Of course, you should know that the audio should be royalty free for you to make use of. In a different situation, you cannot upload it and benefit from its quality and nature.

Step 4Edit Audio

In this step, you can adjust the audio volume and pitch, etc. There are multiple options for you to benefit from, including the Audio Equalizer, Music, Mix Audio. In this way, you can make sure that the audio is exactly like you have wanted it to be. For further information as to how you can improve the sound quality of your recorded videos, you can check out: How to improve sound quality of recorded videos.

Step 5Save Your Work and Upload on YouTube

If you are satisfied with your work on the audio file and you wish to publish it, the process is quite simple. You just hit Export and select to upload the video to YouTube. After signing in to your YouTube account, you will be ready to start uploading the audio file.

Publish on YouTube

In case you wish to edit the audio from an already published video, you have to download the video first. Then, you can follow the steps above to edit the audio file in Filmora. As one of the widely used video editing software for YouTubers, Filmora is here to empower your imagination. Just download the free trial version and try it now.

Download Win VersionDownload Mac Version

Part 2: How to Edit Audio with YouTube Video Editor

Unfortunately, YouTube does not allow users to upload audio files such as MP3, WAV, etc. Instead, you can only upload audio files which are offered by YouTube in the first place. Since YouTube has got a plentiful audio library, you can find a lot of audio there. In this part, we will show you how to add and edit audio with YouTube Video Editor.

You may also like: How to Add Music to YouTube Videos >>

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide. In the following part, I will show you how to add audio track , replace the original audio and adjust the audio position and length as well.

  • Step 1: Sign in to your YouTube account
  • **Step 2:**Click your profile avatar and select Creator Studio option.
  • Step 3: In the left pane, go to Video Manager and then click Videos. In the Videos list, choose the video that you want to add new audio track, and then select Audio from the Edit button.

 YouTube Audio Editing

  • Step 4: Now you can add or replace the audio in your video. Here you will find that there are various songs and audio files you can choose from. Click ADD TO VIDEO and the audio track will be added to the video directly.

how to edit youtube audio

  • Step 5: Now you will see the audio track appears at the bottom of the player. Here you can trim and drag the audio bar to adjust the audio positon and length. To Trim the audio, click the beginning or the end of the audio bar and then drag it to the left or right. After trimming, drag it to meet the target position.

how to edit youtube audio

Conclusion

Normally, it would be better to add and edit audio to video before updating to YouTube. In this case, Filmora is highly recommended as one of the best video editor for YouTubers , which provides some royalty free music sound in the Music Library to choose from and also the audio editing tools like remove background noise from the video, add fade in and fade out effects with ease or play the video backward or fast forward.

Download Win VersionDownload Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In this article, we are going to show you how to edit audio with YouTube Video Editor, and the tips on adding your own audio file to YouTube.

Part 1: Add your Own Audio File to YouTube Video

Tools You Are Going to Need

YouTube video editor is far from meeting the needs of people who want to have more control on their audio. On the bright side, if you are interested in learning how to edit audio on YouTube, there is a solution. There are many video editors in the market that allow you to add your own music or audio files to a video. Windows Movie Maker, iMovie, Adobe Premiere, and Magisto are some of the video editors available for you to choose from. In this guide, we recommend the Wondershare Filmora video editor. Below is a quick tutorial about how to edit audio in Filmora.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Why Should You Choose Wondershare Filmora?

There are many advantages associated with the use of Wondershare Filmora. You will see that it allows you to fully edit any audio file and gain 100% control over your files. It is an integrated solution that lacks nothing in terms of efficiency and quality standards. To be more specific, Filmora offers the following unique features:

  • Built-in audio editing tools that allow you to gain full control of your audio in an easy way
  • Exclusive audio track that enables you to mute, detach or even de-noise the audio from video
  • All audio effects can easily be adjusted with one click only
  • The built-in Equalizer is capable enough to create amazing audio effects
  • Directly upload your video to YouTube, Facebook or Vimeo from Wondershare Filmora

How to add audio files to YouTube video with Wondershare Filmora

Do you want to know more about audio editing? Please read this article: How to add audio to video.

Step 1 Import Video Clips into Filmora

Filmora supports a wide range of video formats, such as MKV, MOV, AVI, WebM and MP4, you can import the video clip shot with Camera, smartphone or camcorder easily to it.

Step 2 Detach Audio

If you want to edit the original audio of the video, you can choose to split the audio file from the video by using the Audio Detach option on Wondershare Filmora. Then, the audio file will be shown in the audio track, and you can cut or trim it.

detach original audio from video

Note: If you do not want to keep the original audio file in the video, you can delete it from the audio track directly.

Step 3Add Audio Files

Wondershare Filmora offers you multiple royalty free audio effects and music in its rich audio library. What is more, you can also import your own music or audio file from your computer or iTunes. Of course, you should know that the audio should be royalty free for you to make use of. In a different situation, you cannot upload it and benefit from its quality and nature.

Step 4Edit Audio

In this step, you can adjust the audio volume and pitch, etc. There are multiple options for you to benefit from, including the Audio Equalizer, Music, Mix Audio. In this way, you can make sure that the audio is exactly like you have wanted it to be. For further information as to how you can improve the sound quality of your recorded videos, you can check out: How to improve sound quality of recorded videos.

Step 5Save Your Work and Upload on YouTube

If you are satisfied with your work on the audio file and you wish to publish it, the process is quite simple. You just hit Export and select to upload the video to YouTube. After signing in to your YouTube account, you will be ready to start uploading the audio file.

Publish on YouTube

In case you wish to edit the audio from an already published video, you have to download the video first. Then, you can follow the steps above to edit the audio file in Filmora. As one of the widely used video editing software for YouTubers, Filmora is here to empower your imagination. Just download the free trial version and try it now.

Download Win VersionDownload Mac Version

Part 2: How to Edit Audio with YouTube Video Editor

Unfortunately, YouTube does not allow users to upload audio files such as MP3, WAV, etc. Instead, you can only upload audio files which are offered by YouTube in the first place. Since YouTube has got a plentiful audio library, you can find a lot of audio there. In this part, we will show you how to add and edit audio with YouTube Video Editor.

You may also like: How to Add Music to YouTube Videos >>

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide. In the following part, I will show you how to add audio track , replace the original audio and adjust the audio position and length as well.

  • Step 1: Sign in to your YouTube account
  • **Step 2:**Click your profile avatar and select Creator Studio option.
  • Step 3: In the left pane, go to Video Manager and then click Videos. In the Videos list, choose the video that you want to add new audio track, and then select Audio from the Edit button.

 YouTube Audio Editing

  • Step 4: Now you can add or replace the audio in your video. Here you will find that there are various songs and audio files you can choose from. Click ADD TO VIDEO and the audio track will be added to the video directly.

how to edit youtube audio

  • Step 5: Now you will see the audio track appears at the bottom of the player. Here you can trim and drag the audio bar to adjust the audio positon and length. To Trim the audio, click the beginning or the end of the audio bar and then drag it to the left or right. After trimming, drag it to meet the target position.

how to edit youtube audio

Conclusion

Normally, it would be better to add and edit audio to video before updating to YouTube. In this case, Filmora is highly recommended as one of the best video editor for YouTubers , which provides some royalty free music sound in the Music Library to choose from and also the audio editing tools like remove background noise from the video, add fade in and fade out effects with ease or play the video backward or fast forward.

Download Win VersionDownload Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In this article, we are going to show you how to edit audio with YouTube Video Editor, and the tips on adding your own audio file to YouTube.

Part 1: Add your Own Audio File to YouTube Video

Tools You Are Going to Need

YouTube video editor is far from meeting the needs of people who want to have more control on their audio. On the bright side, if you are interested in learning how to edit audio on YouTube, there is a solution. There are many video editors in the market that allow you to add your own music or audio files to a video. Windows Movie Maker, iMovie, Adobe Premiere, and Magisto are some of the video editors available for you to choose from. In this guide, we recommend the Wondershare Filmora video editor. Below is a quick tutorial about how to edit audio in Filmora.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Why Should You Choose Wondershare Filmora?

There are many advantages associated with the use of Wondershare Filmora. You will see that it allows you to fully edit any audio file and gain 100% control over your files. It is an integrated solution that lacks nothing in terms of efficiency and quality standards. To be more specific, Filmora offers the following unique features:

  • Built-in audio editing tools that allow you to gain full control of your audio in an easy way
  • Exclusive audio track that enables you to mute, detach or even de-noise the audio from video
  • All audio effects can easily be adjusted with one click only
  • The built-in Equalizer is capable enough to create amazing audio effects
  • Directly upload your video to YouTube, Facebook or Vimeo from Wondershare Filmora

How to add audio files to YouTube video with Wondershare Filmora

Do you want to know more about audio editing? Please read this article: How to add audio to video.

Step 1 Import Video Clips into Filmora

Filmora supports a wide range of video formats, such as MKV, MOV, AVI, WebM and MP4, you can import the video clip shot with Camera, smartphone or camcorder easily to it.

Step 2 Detach Audio

If you want to edit the original audio of the video, you can choose to split the audio file from the video by using the Audio Detach option on Wondershare Filmora. Then, the audio file will be shown in the audio track, and you can cut or trim it.

detach original audio from video

Note: If you do not want to keep the original audio file in the video, you can delete it from the audio track directly.

Step 3Add Audio Files

Wondershare Filmora offers you multiple royalty free audio effects and music in its rich audio library. What is more, you can also import your own music or audio file from your computer or iTunes. Of course, you should know that the audio should be royalty free for you to make use of. In a different situation, you cannot upload it and benefit from its quality and nature.

Step 4Edit Audio

In this step, you can adjust the audio volume and pitch, etc. There are multiple options for you to benefit from, including the Audio Equalizer, Music, Mix Audio. In this way, you can make sure that the audio is exactly like you have wanted it to be. For further information as to how you can improve the sound quality of your recorded videos, you can check out: How to improve sound quality of recorded videos.

Step 5Save Your Work and Upload on YouTube

If you are satisfied with your work on the audio file and you wish to publish it, the process is quite simple. You just hit Export and select to upload the video to YouTube. After signing in to your YouTube account, you will be ready to start uploading the audio file.

Publish on YouTube

In case you wish to edit the audio from an already published video, you have to download the video first. Then, you can follow the steps above to edit the audio file in Filmora. As one of the widely used video editing software for YouTubers, Filmora is here to empower your imagination. Just download the free trial version and try it now.

Download Win VersionDownload Mac Version

Part 2: How to Edit Audio with YouTube Video Editor

Unfortunately, YouTube does not allow users to upload audio files such as MP3, WAV, etc. Instead, you can only upload audio files which are offered by YouTube in the first place. Since YouTube has got a plentiful audio library, you can find a lot of audio there. In this part, we will show you how to add and edit audio with YouTube Video Editor.

You may also like: How to Add Music to YouTube Videos >>

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide. In the following part, I will show you how to add audio track , replace the original audio and adjust the audio position and length as well.

  • Step 1: Sign in to your YouTube account
  • **Step 2:**Click your profile avatar and select Creator Studio option.
  • Step 3: In the left pane, go to Video Manager and then click Videos. In the Videos list, choose the video that you want to add new audio track, and then select Audio from the Edit button.

 YouTube Audio Editing

  • Step 4: Now you can add or replace the audio in your video. Here you will find that there are various songs and audio files you can choose from. Click ADD TO VIDEO and the audio track will be added to the video directly.

how to edit youtube audio

  • Step 5: Now you will see the audio track appears at the bottom of the player. Here you can trim and drag the audio bar to adjust the audio positon and length. To Trim the audio, click the beginning or the end of the audio bar and then drag it to the left or right. After trimming, drag it to meet the target position.

how to edit youtube audio

Conclusion

Normally, it would be better to add and edit audio to video before updating to YouTube. In this case, Filmora is highly recommended as one of the best video editor for YouTubers , which provides some royalty free music sound in the Music Library to choose from and also the audio editing tools like remove background noise from the video, add fade in and fade out effects with ease or play the video backward or fast forward.

Download Win VersionDownload Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

  • Title: "2024 Approved Strategies for Sourcing Video Content with Google Trends"
  • Author: Thomas
  • Created at : 2024-05-31 12:38:24
  • Updated at : 2024-06-01 12:38:24
  • Link: https://youtube-help.techidaily.com/2024-approved-strategies-for-sourcing-video-content-with-google-trends/
  • License: This work is licensed under CC BY-NC-SA 4.0.