Streamlining Content Delivery: The Definitive YouTube Video Upload Guide

How To Upload Videos to YouTube [a Step-by-Step Guide]

Richard Bennett

Mar 27, 2024• Proven solutions

Want to learn how to upload videos to YouTube? Millions of people watch YouTube every day. Creating and posting YouTube videos can be a lot of fun, and if you get a lot of views and become popular you can also make money. YouTube videos are a creative way to connect with people all around the world.

These simple steps can assist you in learning how to upload YouTube videos from a desktop computer. You are going to Learn:

• Part 1: Basic Rules You Need to Know Before Uploading
• Part 2: Steps to Upload Videos to YouTube

Edit YouTube with Powerful Video Editor

As a YouTuber, it is necessary to have an easy-to-use video editor, especially for beginners. Download Filmora for free and start your editing journey happily.

Part 1: Basic Rules You Need to Know Before Uploading

Clicking the ‘upload’ button is easy, but during the upload process, there are things you can do to help your video get views and maintain its quality. You should also keep an eye on the length and file size limits. The more basic things you need to consider carefully when you upload are the title, description, and tags of your video. These are part of what determines if and where your video comes up in people’s search results. There are also slightly more advanced video specs, like your video’s resolution, which will be helpful for you to understand as somebody who will be producing video content frequently. These sorts of specs will affect how long it takes your videos to upload and how much of the quality they maintain.

1. How Long Can my Video Be?

By default, your YouTube videos can only be 15 minutes long. You can post longer videos by going to the upload page and clicking on ‘Increase your Limit’ at the bottom. After you have followed the steps to verify your account you will be able to post videos that are a maximum of 11 hours long.

2. How Big a File Can I Upload?

Your file size was capped at 20GB, initially. If you follow the same steps for posting videos longer than 15 minutes then you can also increase your maximum file size to 128GB.

3. Other Basics

After you click the ‘upload’ button on YouTube you are taken to a page where you choose a category for your video and add a title, description, and tags. These are all important for getting hits so you should put some thought into them.

Title: Keep your title under 70 characters so none of it disappears into a ‘…’. The best titles make people curious or elicit an emotional response. Terms like ‘video’, ‘how-to’, and ‘tutorial’ are often typed into people’s searches so if they apply to your video it can help to put them in the title.

Description: A short synopsis of your video which includes your most important keyword. You have about three lines before your text is hidden by a ‘show more’ tab. If you are including the URL of your channel or other videos then you should make sure they are above the ‘show more’.

Tags: Use a lot of them. These are the keywords and terms people will be searching for when they find your video. YouTube will suggest some after you start adding. A quick way to find good keywords to use is to search for videos similar to yours and check out their tags. A while ago YouTube started hiding video tags by default but you can download a free, YouTube-certified, extension for Google Chrome which will allow you to see them from vidIQ.com.

4. Digging Deeper

To get your viewers to subscribe to your channel you will need to make sure your videos are not losing quality when you upload them. Here are some things to be aware of if you want your videos to look great on YouTube.

Resolution: the number of pixels in your image. For example when a video has a resolution of 1080p that means it has a grid of pixels that is 1920 x 1080. The more pixels you have the sharper your image.

Bitrate: Bitrate is a measurement of how compressed your file is, and the less compressed it is the more information there is per frame. Higher bitrates mean larger file sizes.

Your resolution and bitrate should complement each other. If you have a higher bitrate than is needed for your video’s resolution your file will be unnecessarily large. If your bitrate is too low for your resolution then you will not see the quality you expect.

YouTube has a list of recommended resolutions and bitrates at support.google.com/youtube/answer/1722171.

Aspect Ratio: the dimensions of your video, in terms of width and height. YouTube’s aspect ratio is 16:9, so your videos should also be 16:9. If they are not then you will get black bars on either side of your video after you upload it. The most common way that people end up with the wrong aspect ratio is by creating videos on their smartphones and holding them up and down instead of sideways.

Part 2: Steps to Upload Videos to YouTube

Uploading YouTube Video on Desktop:

1. Sign in to your YouTube account

2. Hit the upload button

3. Select your video type (Public, Private, Unlisted)

4. Manage the upload

5. Choose your thumbnail

Step 1: Sign in to your YouTube account

In order to upload videos to YouTube, the very first thing you need to do is sign in. The sign-in button is located at the top right corner of the YouTube homepage. If you have multiple accounts registered to one device, you will be asked to choose one to log in to.

Step 2: Hit the upload button

It is a simple step that you will have to follow right after you log in to YouTube. As soon as you enter YouTube, after using your Google account and password for login, you will find the upload button in the top right corner of the screen. Click on this button and it will take you to the dedicated upload page.

Step 3: Select your video type (Public, Private, Unlisted)

Choose your audience. If you wish to make your video available to everyone on YouTube, simply go to the privacy settings and choose the “Public” option from the drop-down menu.

If you do not want your video to be searchable, but still want to be able to easily share a link to it with your friends and family, choose the “Unlisted” option.

Those who wish to keep their video personal can choose the “Private” option from the drop-down menu. You can still share a private video with a limited number of people (as long as they have Google accounts).

The “Scheduled” option is available for choosing a future date and time to make the video available to viewers. Once you have selected your privacy level, simply upload your video from your device storage.

Step 4: Manage the upload

As soon as you have confirmed your video upload, you will find a progress bar on the screen. It will take some time depending on factors such as the resolution of the video and how long it is. In the meanwhile, you can write a title, description and add relevant tags for your video so that YouTube knows what search results to include it in and viewers can find it. Remember that YouTube is the second biggest search engine on the Internet, so take some time to optimize your keywords .

Step 5: Choose your thumbnail

Once your video uploading is complete, it is time to choose a creative thumbnail for your video. The system provides you with three options to choose from automatically, all of which will be screenshots from your video. It is usually better toupload your own custom thumbnail , as thumbnails are a very important factor in attracting viewers. Hit the “Done” button or use the “Publish” button to finalize your upload.

That’s how to upload a video on YouTube! Any questions?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Want to learn how to upload videos to YouTube? Millions of people watch YouTube every day. Creating and posting YouTube videos can be a lot of fun, and if you get a lot of views and become popular you can also make money. YouTube videos are a creative way to connect with people all around the world.

These simple steps can assist you in learning how to upload YouTube videos from a desktop computer. You are going to Learn:

• Part 1: Basic Rules You Need to Know Before Uploading
• Part 2: Steps to Upload Videos to YouTube

Edit YouTube with Powerful Video Editor

As a YouTuber, it is necessary to have an easy-to-use video editor, especially for beginners. Download Filmora for free and start your editing journey happily.

Part 1: Basic Rules You Need to Know Before Uploading

Clicking the ‘upload’ button is easy, but during the upload process, there are things you can do to help your video get views and maintain its quality. You should also keep an eye on the length and file size limits. The more basic things you need to consider carefully when you upload are the title, description, and tags of your video. These are part of what determines if and where your video comes up in people’s search results. There are also slightly more advanced video specs, like your video’s resolution, which will be helpful for you to understand as somebody who will be producing video content frequently. These sorts of specs will affect how long it takes your videos to upload and how much of the quality they maintain.

1. How Long Can my Video Be?

By default, your YouTube videos can only be 15 minutes long. You can post longer videos by going to the upload page and clicking on ‘Increase your Limit’ at the bottom. After you have followed the steps to verify your account you will be able to post videos that are a maximum of 11 hours long.

2. How Big a File Can I Upload?

Your file size was capped at 20GB, initially. If you follow the same steps for posting videos longer than 15 minutes then you can also increase your maximum file size to 128GB.

3. Other Basics

After you click the ‘upload’ button on YouTube you are taken to a page where you choose a category for your video and add a title, description, and tags. These are all important for getting hits so you should put some thought into them.

Title: Keep your title under 70 characters so none of it disappears into a ‘…’. The best titles make people curious or elicit an emotional response. Terms like ‘video’, ‘how-to’, and ‘tutorial’ are often typed into people’s searches so if they apply to your video it can help to put them in the title.

Description: A short synopsis of your video which includes your most important keyword. You have about three lines before your text is hidden by a ‘show more’ tab. If you are including the URL of your channel or other videos then you should make sure they are above the ‘show more’.

Tags: Use a lot of them. These are the keywords and terms people will be searching for when they find your video. YouTube will suggest some after you start adding. A quick way to find good keywords to use is to search for videos similar to yours and check out their tags. A while ago YouTube started hiding video tags by default but you can download a free, YouTube-certified, extension for Google Chrome which will allow you to see them from vidIQ.com.

4. Digging Deeper

To get your viewers to subscribe to your channel you will need to make sure your videos are not losing quality when you upload them. Here are some things to be aware of if you want your videos to look great on YouTube.

Resolution: the number of pixels in your image. For example when a video has a resolution of 1080p that means it has a grid of pixels that is 1920 x 1080. The more pixels you have the sharper your image.

Bitrate: Bitrate is a measurement of how compressed your file is, and the less compressed it is the more information there is per frame. Higher bitrates mean larger file sizes.

Your resolution and bitrate should complement each other. If you have a higher bitrate than is needed for your video’s resolution your file will be unnecessarily large. If your bitrate is too low for your resolution then you will not see the quality you expect.

YouTube has a list of recommended resolutions and bitrates at support.google.com/youtube/answer/1722171.

Aspect Ratio: the dimensions of your video, in terms of width and height. YouTube’s aspect ratio is 16:9, so your videos should also be 16:9. If they are not then you will get black bars on either side of your video after you upload it. The most common way that people end up with the wrong aspect ratio is by creating videos on their smartphones and holding them up and down instead of sideways.

Part 2: Steps to Upload Videos to YouTube

Uploading YouTube Video on Desktop:

1. Sign in to your YouTube account

2. Hit the upload button

3. Select your video type (Public, Private, Unlisted)

4. Manage the upload

5. Choose your thumbnail

Step 1: Sign in to your YouTube account

In order to upload videos to YouTube, the very first thing you need to do is sign in. The sign-in button is located at the top right corner of the YouTube homepage. If you have multiple accounts registered to one device, you will be asked to choose one to log in to.

Step 2: Hit the upload button

It is a simple step that you will have to follow right after you log in to YouTube. As soon as you enter YouTube, after using your Google account and password for login, you will find the upload button in the top right corner of the screen. Click on this button and it will take you to the dedicated upload page.

Step 3: Select your video type (Public, Private, Unlisted)

Choose your audience. If you wish to make your video available to everyone on YouTube, simply go to the privacy settings and choose the “Public” option from the drop-down menu.

If you do not want your video to be searchable, but still want to be able to easily share a link to it with your friends and family, choose the “Unlisted” option.

Those who wish to keep their video personal can choose the “Private” option from the drop-down menu. You can still share a private video with a limited number of people (as long as they have Google accounts).

The “Scheduled” option is available for choosing a future date and time to make the video available to viewers. Once you have selected your privacy level, simply upload your video from your device storage.

Step 4: Manage the upload

As soon as you have confirmed your video upload, you will find a progress bar on the screen. It will take some time depending on factors such as the resolution of the video and how long it is. In the meanwhile, you can write a title, description and add relevant tags for your video so that YouTube knows what search results to include it in and viewers can find it. Remember that YouTube is the second biggest search engine on the Internet, so take some time to optimize your keywords .

Step 5: Choose your thumbnail

Once your video uploading is complete, it is time to choose a creative thumbnail for your video. The system provides you with three options to choose from automatically, all of which will be screenshots from your video. It is usually better toupload your own custom thumbnail , as thumbnails are a very important factor in attracting viewers. Hit the “Done” button or use the “Publish” button to finalize your upload.

That’s how to upload a video on YouTube! Any questions?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Want to learn how to upload videos to YouTube? Millions of people watch YouTube every day. Creating and posting YouTube videos can be a lot of fun, and if you get a lot of views and become popular you can also make money. YouTube videos are a creative way to connect with people all around the world.

These simple steps can assist you in learning how to upload YouTube videos from a desktop computer. You are going to Learn:

• Part 1: Basic Rules You Need to Know Before Uploading
• Part 2: Steps to Upload Videos to YouTube

Edit YouTube with Powerful Video Editor

As a YouTuber, it is necessary to have an easy-to-use video editor, especially for beginners. Download Filmora for free and start your editing journey happily.

Part 1: Basic Rules You Need to Know Before Uploading

Clicking the ‘upload’ button is easy, but during the upload process, there are things you can do to help your video get views and maintain its quality. You should also keep an eye on the length and file size limits. The more basic things you need to consider carefully when you upload are the title, description, and tags of your video. These are part of what determines if and where your video comes up in people’s search results. There are also slightly more advanced video specs, like your video’s resolution, which will be helpful for you to understand as somebody who will be producing video content frequently. These sorts of specs will affect how long it takes your videos to upload and how much of the quality they maintain.

1. How Long Can my Video Be?

By default, your YouTube videos can only be 15 minutes long. You can post longer videos by going to the upload page and clicking on ‘Increase your Limit’ at the bottom. After you have followed the steps to verify your account you will be able to post videos that are a maximum of 11 hours long.

2. How Big a File Can I Upload?

Your file size was capped at 20GB, initially. If you follow the same steps for posting videos longer than 15 minutes then you can also increase your maximum file size to 128GB.

3. Other Basics

After you click the ‘upload’ button on YouTube you are taken to a page where you choose a category for your video and add a title, description, and tags. These are all important for getting hits so you should put some thought into them.

Title: Keep your title under 70 characters so none of it disappears into a ‘…’. The best titles make people curious or elicit an emotional response. Terms like ‘video’, ‘how-to’, and ‘tutorial’ are often typed into people’s searches so if they apply to your video it can help to put them in the title.

Description: A short synopsis of your video which includes your most important keyword. You have about three lines before your text is hidden by a ‘show more’ tab. If you are including the URL of your channel or other videos then you should make sure they are above the ‘show more’.

Tags: Use a lot of them. These are the keywords and terms people will be searching for when they find your video. YouTube will suggest some after you start adding. A quick way to find good keywords to use is to search for videos similar to yours and check out their tags. A while ago YouTube started hiding video tags by default but you can download a free, YouTube-certified, extension for Google Chrome which will allow you to see them from vidIQ.com.

4. Digging Deeper

To get your viewers to subscribe to your channel you will need to make sure your videos are not losing quality when you upload them. Here are some things to be aware of if you want your videos to look great on YouTube.

Resolution: the number of pixels in your image. For example when a video has a resolution of 1080p that means it has a grid of pixels that is 1920 x 1080. The more pixels you have the sharper your image.

Bitrate: Bitrate is a measurement of how compressed your file is, and the less compressed it is the more information there is per frame. Higher bitrates mean larger file sizes.

Your resolution and bitrate should complement each other. If you have a higher bitrate than is needed for your video’s resolution your file will be unnecessarily large. If your bitrate is too low for your resolution then you will not see the quality you expect.

YouTube has a list of recommended resolutions and bitrates at support.google.com/youtube/answer/1722171.

Aspect Ratio: the dimensions of your video, in terms of width and height. YouTube’s aspect ratio is 16:9, so your videos should also be 16:9. If they are not then you will get black bars on either side of your video after you upload it. The most common way that people end up with the wrong aspect ratio is by creating videos on their smartphones and holding them up and down instead of sideways.

Part 2: Steps to Upload Videos to YouTube

Uploading YouTube Video on Desktop:

1. Sign in to your YouTube account

2. Hit the upload button

3. Select your video type (Public, Private, Unlisted)

4. Manage the upload

5. Choose your thumbnail

Step 1: Sign in to your YouTube account

In order to upload videos to YouTube, the very first thing you need to do is sign in. The sign-in button is located at the top right corner of the YouTube homepage. If you have multiple accounts registered to one device, you will be asked to choose one to log in to.

Step 2: Hit the upload button

It is a simple step that you will have to follow right after you log in to YouTube. As soon as you enter YouTube, after using your Google account and password for login, you will find the upload button in the top right corner of the screen. Click on this button and it will take you to the dedicated upload page.

Step 3: Select your video type (Public, Private, Unlisted)

Choose your audience. If you wish to make your video available to everyone on YouTube, simply go to the privacy settings and choose the “Public” option from the drop-down menu.

If you do not want your video to be searchable, but still want to be able to easily share a link to it with your friends and family, choose the “Unlisted” option.

Those who wish to keep their video personal can choose the “Private” option from the drop-down menu. You can still share a private video with a limited number of people (as long as they have Google accounts).

The “Scheduled” option is available for choosing a future date and time to make the video available to viewers. Once you have selected your privacy level, simply upload your video from your device storage.

Step 4: Manage the upload

As soon as you have confirmed your video upload, you will find a progress bar on the screen. It will take some time depending on factors such as the resolution of the video and how long it is. In the meanwhile, you can write a title, description and add relevant tags for your video so that YouTube knows what search results to include it in and viewers can find it. Remember that YouTube is the second biggest search engine on the Internet, so take some time to optimize your keywords .

Step 5: Choose your thumbnail

Once your video uploading is complete, it is time to choose a creative thumbnail for your video. The system provides you with three options to choose from automatically, all of which will be screenshots from your video. It is usually better toupload your own custom thumbnail , as thumbnails are a very important factor in attracting viewers. Hit the “Done” button or use the “Publish” button to finalize your upload.

That’s how to upload a video on YouTube! Any questions?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Want to learn how to upload videos to YouTube? Millions of people watch YouTube every day. Creating and posting YouTube videos can be a lot of fun, and if you get a lot of views and become popular you can also make money. YouTube videos are a creative way to connect with people all around the world.

These simple steps can assist you in learning how to upload YouTube videos from a desktop computer. You are going to Learn:

• Part 1: Basic Rules You Need to Know Before Uploading
• Part 2: Steps to Upload Videos to YouTube

Edit YouTube with Powerful Video Editor

As a YouTuber, it is necessary to have an easy-to-use video editor, especially for beginners. Download Filmora for free and start your editing journey happily.

Part 1: Basic Rules You Need to Know Before Uploading

Clicking the ‘upload’ button is easy, but during the upload process, there are things you can do to help your video get views and maintain its quality. You should also keep an eye on the length and file size limits. The more basic things you need to consider carefully when you upload are the title, description, and tags of your video. These are part of what determines if and where your video comes up in people’s search results. There are also slightly more advanced video specs, like your video’s resolution, which will be helpful for you to understand as somebody who will be producing video content frequently. These sorts of specs will affect how long it takes your videos to upload and how much of the quality they maintain.

1. How Long Can my Video Be?

By default, your YouTube videos can only be 15 minutes long. You can post longer videos by going to the upload page and clicking on ‘Increase your Limit’ at the bottom. After you have followed the steps to verify your account you will be able to post videos that are a maximum of 11 hours long.

2. How Big a File Can I Upload?

Your file size was capped at 20GB, initially. If you follow the same steps for posting videos longer than 15 minutes then you can also increase your maximum file size to 128GB.

3. Other Basics

After you click the ‘upload’ button on YouTube you are taken to a page where you choose a category for your video and add a title, description, and tags. These are all important for getting hits so you should put some thought into them.

Title: Keep your title under 70 characters so none of it disappears into a ‘…’. The best titles make people curious or elicit an emotional response. Terms like ‘video’, ‘how-to’, and ‘tutorial’ are often typed into people’s searches so if they apply to your video it can help to put them in the title.

Description: A short synopsis of your video which includes your most important keyword. You have about three lines before your text is hidden by a ‘show more’ tab. If you are including the URL of your channel or other videos then you should make sure they are above the ‘show more’.

Tags: Use a lot of them. These are the keywords and terms people will be searching for when they find your video. YouTube will suggest some after you start adding. A quick way to find good keywords to use is to search for videos similar to yours and check out their tags. A while ago YouTube started hiding video tags by default but you can download a free, YouTube-certified, extension for Google Chrome which will allow you to see them from vidIQ.com.

4. Digging Deeper

To get your viewers to subscribe to your channel you will need to make sure your videos are not losing quality when you upload them. Here are some things to be aware of if you want your videos to look great on YouTube.

Resolution: the number of pixels in your image. For example when a video has a resolution of 1080p that means it has a grid of pixels that is 1920 x 1080. The more pixels you have the sharper your image.

Bitrate: Bitrate is a measurement of how compressed your file is, and the less compressed it is the more information there is per frame. Higher bitrates mean larger file sizes.

Your resolution and bitrate should complement each other. If you have a higher bitrate than is needed for your video’s resolution your file will be unnecessarily large. If your bitrate is too low for your resolution then you will not see the quality you expect.

YouTube has a list of recommended resolutions and bitrates at support.google.com/youtube/answer/1722171.

Aspect Ratio: the dimensions of your video, in terms of width and height. YouTube’s aspect ratio is 16:9, so your videos should also be 16:9. If they are not then you will get black bars on either side of your video after you upload it. The most common way that people end up with the wrong aspect ratio is by creating videos on their smartphones and holding them up and down instead of sideways.

Part 2: Steps to Upload Videos to YouTube

Uploading YouTube Video on Desktop:

1. Sign in to your YouTube account

2. Hit the upload button

3. Select your video type (Public, Private, Unlisted)

4. Manage the upload

5. Choose your thumbnail

Step 1: Sign in to your YouTube account

In order to upload videos to YouTube, the very first thing you need to do is sign in. The sign-in button is located at the top right corner of the YouTube homepage. If you have multiple accounts registered to one device, you will be asked to choose one to log in to.

Step 2: Hit the upload button

It is a simple step that you will have to follow right after you log in to YouTube. As soon as you enter YouTube, after using your Google account and password for login, you will find the upload button in the top right corner of the screen. Click on this button and it will take you to the dedicated upload page.

Step 3: Select your video type (Public, Private, Unlisted)

Choose your audience. If you wish to make your video available to everyone on YouTube, simply go to the privacy settings and choose the “Public” option from the drop-down menu.

If you do not want your video to be searchable, but still want to be able to easily share a link to it with your friends and family, choose the “Unlisted” option.

Those who wish to keep their video personal can choose the “Private” option from the drop-down menu. You can still share a private video with a limited number of people (as long as they have Google accounts).

The “Scheduled” option is available for choosing a future date and time to make the video available to viewers. Once you have selected your privacy level, simply upload your video from your device storage.

Step 4: Manage the upload

As soon as you have confirmed your video upload, you will find a progress bar on the screen. It will take some time depending on factors such as the resolution of the video and how long it is. In the meanwhile, you can write a title, description and add relevant tags for your video so that YouTube knows what search results to include it in and viewers can find it. Remember that YouTube is the second biggest search engine on the Internet, so take some time to optimize your keywords .

Step 5: Choose your thumbnail

Once your video uploading is complete, it is time to choose a creative thumbnail for your video. The system provides you with three options to choose from automatically, all of which will be screenshots from your video. It is usually better toupload your own custom thumbnail , as thumbnails are a very important factor in attracting viewers. Hit the “Done” button or use the “Publish” button to finalize your upload.

That’s how to upload a video on YouTube! Any questions?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Unlocking YouTube Success: Top Video Strategies to Explode Views

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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