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"2024 Approved The Basics of Earning on YouTube A Beginner’s Guide"
The Basics of Earning on YouTube: A Beginner’s Guide
Video site YouTube, owned by Google, is one of the biggest money makers for the internet giant. YouTube has changed how content creators share their work, becoming a multi-billion dollar business.
So how does YouTube pay you? It’s simple. YouTube pays you when you watch videos, view ads, search, etc. YouTube also pays you when you are a part of a video’s revenue.
In this article, we’re going to walk you through our 4-step process to outline to illustrate exactly how youtube pays you. First, let’s see the minimum eligibility requirements to join Youtube Partner Program.
- Emma Chamberlain - $12 million
- Roman Atwood – $14.5 million
- JJ Olatunji (AKA KSI) – $15 million
- Stevin John (AKA Blippi) – $16 million
- Sean McLoughlin (AKA Jacksepticeye) – $16 million
- David Dobrik – $20 million
- Anastasia Radzinskaya (AKA Like Nastya) – $20 million
- Rhett McLaughlin and Link Neal – $20 million
- Lilly Singh – $20 million
- Preston Arsement – $20 million
- James Charles – $22 million
- Evan Fong – $25 million
- Jimmy Donaldson (AKA MrBeast) – $25 million
- Daniel Middleton – $35 million
- Mark Fischbach (AKA Markiplier) – $35 million
- Felix Kjellberg (AKA PewDiePie) – $40 million
- Logan Paul – $45 million
- Dude Perfect - $50 million
- Jake Paul – $60 million
- Ryan Kaji – $100 million
Part 1: When does youtube pay you [threshold to meet]
As a YouTuber, do you feel like you’re always struggling to reach some “threshold” where YouTube finally starts rewarding your efforts with some financial reward? You came to the right place; here’s a list of Youtube minimum criteria to reach the threshold.
1. 1K subscribers
The first requirement to monetize your channel is to increase your subscribers to at least 1000.
2. Follow all the YouTube channel monetization policies
These policies are a collection of documents containing all the policies, guidelines, and terms that apply to the YouTube Partner Program and advertising programs.
3. Availability in your region
It would be best if you were in the listed countries where Youtube Partner Program is available.
4. Strike free channel
Remember to avoid any strikes if you are planning to monetize your channel.
5. 4,000 watch hours
To qualify as a creator with a sustainable audience, you’ll need at least 4,000 public watch hours within 12 months in your channel.
6. AdSense account
You’ll need to ensure that you have a Google Adsense account set up and ready to go. Without an Adsense account, the video isn’t eligible to be monetized.
Part 2: How Do You Get Paid on YouTube?
We know that making money from YouTube can be challenging but not impossible. We’ll help you figure out how to get paid. Whether you want to create your videos and monetize them or you want to take advantage of the huge pool of talent. We’ll show you what the impact of the Youtube Partner program is on the revenue of YouTube channel owners:
Video length
One of the most noteworthy characteristics of a YouTube video is its length. A longer video provides a greater amount of information, which means a greater likelihood of the viewer actually watching it to completion.
Ad Quality
The two main qualities that differentiate high-quality YouTube ads are relevance and timeliness. It would be best if you tailored the ad to what’s happening within the video to be relevant. For instance, an ad about a new study may be relevant if the video is about health or science. The ad should also be timely. If you’re looking to get more revenue out of your channel, the quality of your ads should be high.
Number of clicks each ad receives
The number of times your video ad is shown is an important factor in how much it makes. You can increase your ads’ revenue potential by increasing the ad’s number of clicks. Advertisers use this metric to gauge the effectiveness of their campaigns, which is why optimizing the number of clicks your ads get is so important.
Ad Blockers
And there are two problems with ad blocking. The first is that it cuts off revenue. The second problem is that it reduces user engagement. Ad blocking decreases the amount of time that users spend watching videos. Youtube videos that rely on advertising to generate revenue may decrease their income.
Bonus: See how much you can get by YouTube Pay Calculator
Calculating your potential earnings from YouTube is a great way to see if it is worth your time to start a channel and create videos for certain niches. It can also help you set realistic expectations for the average earnings you can expect.
A YouTube pay calculator is a simple way to estimate how much money you can make from your YouTube channel. These calculators will help you better understand how much money your youtube channel is making. Based on your view count, engagement and various other factors, it can help you to calculate your earnings from a YouTube Video or Channel.
Drag the YouTube Video Views Slider right or left based on your daily video views. It’s important to set your Estimated Click-Through Rate based on your channels. All that combined, you can view your monthly estimated earnings potential in seconds.
This tool only requires your channel URL. Copy and paste the URL and click ‘Check.’ You’ll get a short report of your channel that includes your total subscribers, the last 90 days’ progress, and an estimated earning per video.
The Youtube money calculator will show you the exact profit you are earning per day and will let you track your earnings daily, weekly and monthly. You can use the youtube money calculator to see if you should stop or continue your videos. You will also get to know how to improve your income.
How does YouTube send you money? Illustrate the mechanism
To receive money from Youtube, you must have an AdSense account linked with google and your Youtube channel. Let us find out how YouTube sends you money. Follow the steps mentioned below:
- Connect your AdSense account to your Google account and YouTube channel
- Make sure monetization is enabled.
- Check out the different kinds of video and ad formats you can monetize.
The videos and the ads you’ll put on your channel will get you money from Youtube in your AdSense account. When you have earned $10 in ads using your AdSense account linked to your Google account, Google will send you a confirmation email. Once all the verification has been done, Youtube will send you money in your AdSense account.
Part 3: Top YouTube Earners in 2022
When you think about the top YouTube earners, most name recognition is due to big-name influencers like PewDiePie and T-Series. Both these Youtubers, and the rest of the big names like Emma Chamberlain, Ryan Higa, Markiplier, and Hannah Hart, have significantly impacted the world of YouTube by becoming some of the best at what they do.
Now you must be wondering who the richest YouTubers are. We rounded up the top of the richest YouTubers in 2022. Read on to see which YouTube celebrities are worth the most.
20. Emma Chamberlain – $12 million
Emma Chamberlain, a vlogger and a social media personality, has a net worth of $12 million. Her personality has amassed over 11.8 million subscribers and over 1.5 billion views.
19. Roman Atwood – $14.5 million
Roman Atwood became famous with prank videos on his YouTube channel back in 2009. He started another channel, “RomanAtwoodVlogs”, which now has over 15.5 million subscribers and 5.5 billion views. Total of all his endeavors is a staggering net worth of $14.5 million.
18. JJ Olatunji (AKA KSI) – $15 million
KSI is number 18 on our list, with a net worth of $15 million. In 2009, he created a new channel under the name moniker KSI. Now his channel has about 23.7 million subscribers and over 5.8 billion views.
17. Stevin John (AKA Blippi) – $16 million
Blippihis is a fun character for kids who make educational videos for them. His channel is available in several languages and has over 16.4 million subscribers, leaving Stevin with a net worth of $16 million.
16. Sean McLoughlin (AKA Jacksepticeye) – $16 million
This Irish YouTube personality has a vlogging and video games channel. This year, he has over 28 million subscribers and makes about $300,000 per month, making his net worth around $16 million.
15. David Dobrik – $20 million
David, a viral social media star, has gathered 18.2 million subscribers and over 8 billion views. His combined followers from different social media platforms are over 45 million. David’s other business endeavors and social media success explain his worth of $20 million.
14. Anastasia Radzinskaya (AKA Like Nastya) – $20 million
Nastya is an eight-year-old Russian girl who, in just a few years, has become one of the known children’s YouTubers in the world. Nowadays, she has over 110 million subscribers combining her six channels with over 42 billion views. In 2017, she partnered with Yoolato to monetize the content. It was worth it – Radzinskaya is now worth a massive $20 million.
13. Rhett McLaughlin and Link Neal – $20 million
They are Best known as the comedy duo Rhett and Link, one of the best comedy channels on youtube. Their YouTube channel has made them a combined $20 million fortune thanks to the success of their TV show Good Mythical Morning, which currently has around 17.5 million subscribers and over 7.8 billion views.
12. Lilly Singh – $20 million
Lilly Singh has comedic sketches featuring other YouTubers and celebrities in her YouTube videos. She released his first YouTube video in 2010, and his comedy sketches have attracted more than 14 million subscribers. Her total worth is $20 million.
11. Preston Arsement – $20 million
Preston Arsement has made it to Forbes magazine as one of the most paid internet entrepreneurs of 2022. His channel PrestonPlayz has attracted 21 million subscribers; now, he has a net worth of $20 million.
10. James Charles – $22 million
James Charles is a makeup artist who started by making YouTube videos about makeup tutorials and has since made a career. His makeup collection and clothing line business, along with youtube tutorials, made him a fortune of $22 million.
9. Evan Fong – $25 million
Evan Fong started the channel VanossGaming, which produces gaming videos on YouTube. His channel was launched in 2011 and now has over 25 million subscribers and over 7 billion views. His career as a star in computer animated series and directory in games made him an estimated worth of $25 million.
8. Jimmy Donaldson (AKA MrBeast) – $25 million
Jimmy’s YouTube career started in 2012 at the age of 13. With over 100 million subscribers and more than 22.5 billion views on his multiple channels, this social media king is in a league of his own. MrBeast, who can afford to give away $1 million in a single video, has a net worth of $25 million.
7. Daniel Middleton – $35 million
Daniel Middleton has made millions from his gaming YouTube channel DanTDM. He’s got 26 million subscribers and 10 billion views. This man also amassed a fortune of more than $35 million and set many world records in the most popular games.
6. Mark Fischbach (AKA Markiplier) – $35 million
Mark’s channel is one of the top 100 most subscribed Youtube channels. His career as a writer, actor, director and producer made him a fortune of $35 million.
5.Felix Kjellberg (AKA PewDiePie) – $40 million
Pewdiepie channel is often among the most subscribed channels on YouTube, and today it has around a whopping 111 million subscribers and over 28.2 billion views. Despite some setbacks, he still earned a staggering net worth of $40 million.
4. Logan Paul – $45 million
Logan is one of the most popular YouTubers of today’s generation. His channel of 23.6 million subscribers, along with successful merchandise and boxing career, make a total worth of $45 million.
3. Dude Perfect - $50 million
Dude Perfect is an entertainment, sports, and comedy brand that creates high-quality entertainment content that makes a whopping net worth of $50 million. Their channel boasts over 58 million YouTube subscribers.
2. Jake Paul – $60 million
Logan’s little brother Jake Paul started his content creation career at 16. His Youtube channel got hit early, and now he boasts over 20.4 million subscribers and 8.1 billion views.
1. Ryan Kaji – $100 million
You don’t normally meet a 10-year-old with a $100 million fortune, but Ryan Kaji is a rare exception. Ryan’s toy reviews have attracted more than two million subscribers and more than 50.7 billion views.
Part 4: Alternative ways to earn more money from YouTube
Some people think they can’t make money from YouTube…but that’s not true. You can make good money from YouTube, even as a newbie. It just takes some persistence and hard work to make that happen. We’ll show you some alternative ways to make more money on YouTube.
Make Good Content Continuously
Making good content that people love to watch repeatedly is a great way to earn more money. The key is improving the content continuously every week, month, or year.
Creating content that is both entertaining and informative helps people to make decisions. An audience can get a lot of information from the video, but if it is not of good quality, it will not have a good impression.
Bonus: Spice up your videos with Wondershare Filmora
A powerful video editing software can help you a lot. With an impactful editor software like Filmora, it allows you to add titles, music, and transition effects to give your video more visual appeal.
The current most popular video editing software application on the market is, hands down, Wondershare Filmora. Editing is incredibly easy with Filmora. Even the most inexperienced user can create a compelling, professional-looking video with Filmora in minutes. With Filmora’s video creation tools, anyone can easily edit, add effects, change text, and even make voiceovers. Filmora’s intuitive interface is a dream for non-experts as well. Some of its unique features include:
Stock Media
A royalty-free stock media, smart templates, and visual effects plug-ins will help you add more variety to your videos.
AI Portrait
Remove backgrounds from photographs with great accuracy, plus includes 80+ artificial intelligence portraits and photo editing stickers.
Green Screen
The green screen doesn’t just change your background but creates special effects, too.
Keyframing
It helps your videos look more energetic with smooth animation.
Color Correction
Add or make your own stunning 3D LUTs with color correction.
Join Affiliate
Affiliate marketing is a relatively easy way to turn YouTube viewers into customers. You can join many successful affiliate programs, but if you’re looking for the most money, go for the ones that offer a recurring commission.
Get Brand sponsorships
If you’re wondering if getting brand sponsorships for Youtube is worth the money, the answer is a resounding yes. Sponsorships on Youtube generate tons of views and even more engagement than ads do.
But brands tend to sponsor only content deemed relevant to the brand. So if you want to be a sponsored content creator, you must get to know your audience first and then build out your social media strategy around the products you sell and the messages you want to communicate.
Hot FAQs on YouTube channel monetization
1. What if I don’t meet the program threshold?
While trying to meet the threshold, focus on making content that will stand out from the competition and build your channel.
2. If I meet the threshold, do I automatically get into the YouTube Partner Program (YPP)?
No, the Youtube team will review every channel that passes the threshold. You cannot apply to join the YPP if your account has any active Community Guidelines strike. Plus, your channel must follow Youtube policies and guidelines.
3. How much money does 1 million views make?
For every one million views a YouTube video gets, a YouTuber can make upwards of $5000, based on Forbes’s estimated pay rate of $5. However, these are estimates, and the amount YouTubers earn from Youtube varies wildly.
Final Words
This article is a pretty good overview of the “how” of YouTube monetization, though we would also add that it can take a while to build up a following on YouTube if you’re starting. You’ll want to ensure that you put enough time and effort into your videos.
Your content must be unique so your viewers will want to stick around and engage with you. And lastly, if you’re looking to monetize your YouTube channel, focus on building your channel and growing your audience.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Part 1: When does youtube pay you [threshold to meet]
As a YouTuber, do you feel like you’re always struggling to reach some “threshold” where YouTube finally starts rewarding your efforts with some financial reward? You came to the right place; here’s a list of Youtube minimum criteria to reach the threshold.
1. 1K subscribers
The first requirement to monetize your channel is to increase your subscribers to at least 1000.
2. Follow all the YouTube channel monetization policies
These policies are a collection of documents containing all the policies, guidelines, and terms that apply to the YouTube Partner Program and advertising programs.
3. Availability in your region
It would be best if you were in the listed countries where Youtube Partner Program is available.
4. Strike free channel
Remember to avoid any strikes if you are planning to monetize your channel.
5. 4,000 watch hours
To qualify as a creator with a sustainable audience, you’ll need at least 4,000 public watch hours within 12 months in your channel.
6. AdSense account
You’ll need to ensure that you have a Google Adsense account set up and ready to go. Without an Adsense account, the video isn’t eligible to be monetized.
Part 2: How Do You Get Paid on YouTube?
We know that making money from YouTube can be challenging but not impossible. We’ll help you figure out how to get paid. Whether you want to create your videos and monetize them or you want to take advantage of the huge pool of talent. We’ll show you what the impact of the Youtube Partner program is on the revenue of YouTube channel owners:
Video length
One of the most noteworthy characteristics of a YouTube video is its length. A longer video provides a greater amount of information, which means a greater likelihood of the viewer actually watching it to completion.
Ad Quality
The two main qualities that differentiate high-quality YouTube ads are relevance and timeliness. It would be best if you tailored the ad to what’s happening within the video to be relevant. For instance, an ad about a new study may be relevant if the video is about health or science. The ad should also be timely. If you’re looking to get more revenue out of your channel, the quality of your ads should be high.
Number of clicks each ad receives
The number of times your video ad is shown is an important factor in how much it makes. You can increase your ads’ revenue potential by increasing the ad’s number of clicks. Advertisers use this metric to gauge the effectiveness of their campaigns, which is why optimizing the number of clicks your ads get is so important.
Ad Blockers
And there are two problems with ad blocking. The first is that it cuts off revenue. The second problem is that it reduces user engagement. Ad blocking decreases the amount of time that users spend watching videos. Youtube videos that rely on advertising to generate revenue may decrease their income.
Bonus: See how much you can get by YouTube Pay Calculator
Calculating your potential earnings from YouTube is a great way to see if it is worth your time to start a channel and create videos for certain niches. It can also help you set realistic expectations for the average earnings you can expect.
A YouTube pay calculator is a simple way to estimate how much money you can make from your YouTube channel. These calculators will help you better understand how much money your youtube channel is making. Based on your view count, engagement and various other factors, it can help you to calculate your earnings from a YouTube Video or Channel.
Drag the YouTube Video Views Slider right or left based on your daily video views. It’s important to set your Estimated Click-Through Rate based on your channels. All that combined, you can view your monthly estimated earnings potential in seconds.
This tool only requires your channel URL. Copy and paste the URL and click ‘Check.’ You’ll get a short report of your channel that includes your total subscribers, the last 90 days’ progress, and an estimated earning per video.
The Youtube money calculator will show you the exact profit you are earning per day and will let you track your earnings daily, weekly and monthly. You can use the youtube money calculator to see if you should stop or continue your videos. You will also get to know how to improve your income.
How does YouTube send you money? Illustrate the mechanism
To receive money from Youtube, you must have an AdSense account linked with google and your Youtube channel. Let us find out how YouTube sends you money. Follow the steps mentioned below:
- Connect your AdSense account to your Google account and YouTube channel
- Make sure monetization is enabled.
- Check out the different kinds of video and ad formats you can monetize.
The videos and the ads you’ll put on your channel will get you money from Youtube in your AdSense account. When you have earned $10 in ads using your AdSense account linked to your Google account, Google will send you a confirmation email. Once all the verification has been done, Youtube will send you money in your AdSense account.
Part 3: Top YouTube Earners in 2022
When you think about the top YouTube earners, most name recognition is due to big-name influencers like PewDiePie and T-Series. Both these Youtubers, and the rest of the big names like Emma Chamberlain, Ryan Higa, Markiplier, and Hannah Hart, have significantly impacted the world of YouTube by becoming some of the best at what they do.
Now you must be wondering who the richest YouTubers are. We rounded up the top of the richest YouTubers in 2022. Read on to see which YouTube celebrities are worth the most.
20. Emma Chamberlain – $12 million
Emma Chamberlain, a vlogger and a social media personality, has a net worth of $12 million. Her personality has amassed over 11.8 million subscribers and over 1.5 billion views.
19. Roman Atwood – $14.5 million
Roman Atwood became famous with prank videos on his YouTube channel back in 2009. He started another channel, “RomanAtwoodVlogs”, which now has over 15.5 million subscribers and 5.5 billion views. Total of all his endeavors is a staggering net worth of $14.5 million.
18. JJ Olatunji (AKA KSI) – $15 million
KSI is number 18 on our list, with a net worth of $15 million. In 2009, he created a new channel under the name moniker KSI. Now his channel has about 23.7 million subscribers and over 5.8 billion views.
17. Stevin John (AKA Blippi) – $16 million
Blippihis is a fun character for kids who make educational videos for them. His channel is available in several languages and has over 16.4 million subscribers, leaving Stevin with a net worth of $16 million.
16. Sean McLoughlin (AKA Jacksepticeye) – $16 million
This Irish YouTube personality has a vlogging and video games channel. This year, he has over 28 million subscribers and makes about $300,000 per month, making his net worth around $16 million.
15. David Dobrik – $20 million
David, a viral social media star, has gathered 18.2 million subscribers and over 8 billion views. His combined followers from different social media platforms are over 45 million. David’s other business endeavors and social media success explain his worth of $20 million.
14. Anastasia Radzinskaya (AKA Like Nastya) – $20 million
Nastya is an eight-year-old Russian girl who, in just a few years, has become one of the known children’s YouTubers in the world. Nowadays, she has over 110 million subscribers combining her six channels with over 42 billion views. In 2017, she partnered with Yoolato to monetize the content. It was worth it – Radzinskaya is now worth a massive $20 million.
13. Rhett McLaughlin and Link Neal – $20 million
They are Best known as the comedy duo Rhett and Link, one of the best comedy channels on youtube. Their YouTube channel has made them a combined $20 million fortune thanks to the success of their TV show Good Mythical Morning, which currently has around 17.5 million subscribers and over 7.8 billion views.
12. Lilly Singh – $20 million
Lilly Singh has comedic sketches featuring other YouTubers and celebrities in her YouTube videos. She released his first YouTube video in 2010, and his comedy sketches have attracted more than 14 million subscribers. Her total worth is $20 million.
11. Preston Arsement – $20 million
Preston Arsement has made it to Forbes magazine as one of the most paid internet entrepreneurs of 2022. His channel PrestonPlayz has attracted 21 million subscribers; now, he has a net worth of $20 million.
10. James Charles – $22 million
James Charles is a makeup artist who started by making YouTube videos about makeup tutorials and has since made a career. His makeup collection and clothing line business, along with youtube tutorials, made him a fortune of $22 million.
9. Evan Fong – $25 million
Evan Fong started the channel VanossGaming, which produces gaming videos on YouTube. His channel was launched in 2011 and now has over 25 million subscribers and over 7 billion views. His career as a star in computer animated series and directory in games made him an estimated worth of $25 million.
8. Jimmy Donaldson (AKA MrBeast) – $25 million
Jimmy’s YouTube career started in 2012 at the age of 13. With over 100 million subscribers and more than 22.5 billion views on his multiple channels, this social media king is in a league of his own. MrBeast, who can afford to give away $1 million in a single video, has a net worth of $25 million.
7. Daniel Middleton – $35 million
Daniel Middleton has made millions from his gaming YouTube channel DanTDM. He’s got 26 million subscribers and 10 billion views. This man also amassed a fortune of more than $35 million and set many world records in the most popular games.
6. Mark Fischbach (AKA Markiplier) – $35 million
Mark’s channel is one of the top 100 most subscribed Youtube channels. His career as a writer, actor, director and producer made him a fortune of $35 million.
5.Felix Kjellberg (AKA PewDiePie) – $40 million
Pewdiepie channel is often among the most subscribed channels on YouTube, and today it has around a whopping 111 million subscribers and over 28.2 billion views. Despite some setbacks, he still earned a staggering net worth of $40 million.
4. Logan Paul – $45 million
Logan is one of the most popular YouTubers of today’s generation. His channel of 23.6 million subscribers, along with successful merchandise and boxing career, make a total worth of $45 million.
3. Dude Perfect - $50 million
Dude Perfect is an entertainment, sports, and comedy brand that creates high-quality entertainment content that makes a whopping net worth of $50 million. Their channel boasts over 58 million YouTube subscribers.
2. Jake Paul – $60 million
Logan’s little brother Jake Paul started his content creation career at 16. His Youtube channel got hit early, and now he boasts over 20.4 million subscribers and 8.1 billion views.
1. Ryan Kaji – $100 million
You don’t normally meet a 10-year-old with a $100 million fortune, but Ryan Kaji is a rare exception. Ryan’s toy reviews have attracted more than two million subscribers and more than 50.7 billion views.
Part 4: Alternative ways to earn more money from YouTube
Some people think they can’t make money from YouTube…but that’s not true. You can make good money from YouTube, even as a newbie. It just takes some persistence and hard work to make that happen. We’ll show you some alternative ways to make more money on YouTube.
Make Good Content Continuously
Making good content that people love to watch repeatedly is a great way to earn more money. The key is improving the content continuously every week, month, or year.
Creating content that is both entertaining and informative helps people to make decisions. An audience can get a lot of information from the video, but if it is not of good quality, it will not have a good impression.
Bonus: Spice up your videos with Wondershare Filmora
A powerful video editing software can help you a lot. With an impactful editor software like Filmora, it allows you to add titles, music, and transition effects to give your video more visual appeal.
The current most popular video editing software application on the market is, hands down, Wondershare Filmora. Editing is incredibly easy with Filmora. Even the most inexperienced user can create a compelling, professional-looking video with Filmora in minutes. With Filmora’s video creation tools, anyone can easily edit, add effects, change text, and even make voiceovers. Filmora’s intuitive interface is a dream for non-experts as well. Some of its unique features include:
Stock Media
A royalty-free stock media, smart templates, and visual effects plug-ins will help you add more variety to your videos.
AI Portrait
Remove backgrounds from photographs with great accuracy, plus includes 80+ artificial intelligence portraits and photo editing stickers.
Green Screen
The green screen doesn’t just change your background but creates special effects, too.
Keyframing
It helps your videos look more energetic with smooth animation.
Color Correction
Add or make your own stunning 3D LUTs with color correction.
Join Affiliate
Affiliate marketing is a relatively easy way to turn YouTube viewers into customers. You can join many successful affiliate programs, but if you’re looking for the most money, go for the ones that offer a recurring commission.
Get Brand sponsorships
If you’re wondering if getting brand sponsorships for Youtube is worth the money, the answer is a resounding yes. Sponsorships on Youtube generate tons of views and even more engagement than ads do.
But brands tend to sponsor only content deemed relevant to the brand. So if you want to be a sponsored content creator, you must get to know your audience first and then build out your social media strategy around the products you sell and the messages you want to communicate.
Hot FAQs on YouTube channel monetization
1. What if I don’t meet the program threshold?
While trying to meet the threshold, focus on making content that will stand out from the competition and build your channel.
2. If I meet the threshold, do I automatically get into the YouTube Partner Program (YPP)?
No, the Youtube team will review every channel that passes the threshold. You cannot apply to join the YPP if your account has any active Community Guidelines strike. Plus, your channel must follow Youtube policies and guidelines.
3. How much money does 1 million views make?
For every one million views a YouTube video gets, a YouTuber can make upwards of $5000, based on Forbes’s estimated pay rate of $5. However, these are estimates, and the amount YouTubers earn from Youtube varies wildly.
Final Words
This article is a pretty good overview of the “how” of YouTube monetization, though we would also add that it can take a while to build up a following on YouTube if you’re starting. You’ll want to ensure that you put enough time and effort into your videos.
Your content must be unique so your viewers will want to stick around and engage with you. And lastly, if you’re looking to monetize your YouTube channel, focus on building your channel and growing your audience.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Pinpointing Your Signature Style & Marketplace Role
How to Find Your Niche and Style - a Starter’s Guide
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
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Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "2024 Approved The Basics of Earning on YouTube A Beginner’s Guide"
- Author: Thomas
- Created at : 2024-05-31 12:47:15
- Updated at : 2024-06-01 12:47:15
- Link: https://youtube-help.techidaily.com/2024-approved-the-basics-of-earning-on-youtube-a-beginners-guide/
- License: This work is licensed under CC BY-NC-SA 4.0.
