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"2024 Approved The Commercial Side of Casual Videography"
The Commercial Side of Casual Videography
In a world where video content is everything, starting your vlog is a great way to make money online. But with no experience or training, it’s hard to know how to start a vlog and make money.
Don’t worry—we’ve got you covered!
This course shows you how to launch a profitable YouTube channel and monetize your new channel. You’ll learn everything you need to know, from finding your niche and the best ways to promote your vlog. Once your vlog starts getting views, you’ll see how to turn your viewers into subscribers, make money, and become a YouTube sensation.
Background of vlogs on YouTube
What started off as a way for vloggers to share their thoughts about topics they were passionate about eventually turned into a full-blown industry. According to Pew Research, there are more than two million vloggers, and the audience for vlogs has grown from around 200 million viewers in 2012 to over 700 million in 2017. Vloggers like Logan Paul, HJ Evelyn, Ur Mom Ashley, and Roman Atwood are some names helping to shape the industry.
Why vlogs are loved by people
Vlogs are short, informal videos posted online on platforms like YouTube. Think of them as the modern equivalent of early television (TV) shows. They allow creators to connect directly with their audiences, share their opinions, and be creative in a way that wasn’t possible before. They can be fun, entertaining, informational, and even educational.
But most importantly, they’re easy to make and easy to watch. The most popular ones out there are HJ Evelyn and UR Mom Ashley. Their videos are pure chaos and fun to watch.
Part 1: Why Can’t I Make Money Through My Vlog?
So you’ve started filming videos on YouTube vlogs, but why aren’t you making any money from them? Is it something you can change? Let’s look at some common reasons why vloggers aren’t making any income and figure out how to get around them.
Who is my target audience?
So, let’s be honest; most vloggers focus on the wrong audience. Most vloggers think they’re not making money because they haven’t figured out the right audience for their videos. But the reason why most vloggers aren’t making money is that the majority of their audience is just not interested in them. It seems strange to say it, but when it comes down to it, most vloggers they’re trying to appeal to the wrong type of people.
What problems am I solving?
It seems that more and more vloggers are doing videos today. However, so many vloggers aren’t making money because they are trying to solve problems that no one wants to hear about! Make videos on the problem many people want to know about; they will want to see what you are saying—resulting in more views and money.
What solutions am I offering? Are these solutions both financially viable for you and in line with the needs of your target audience?
The internet provides many tools and resources to help vloggers find a job or business. Youtubers provide quality content, but some fall short of providing solutions. As a vlogger, it is your job to help potential clients identify what solution you are offering. You must be able to prove your expertise. You need to see if you’re addressing the target audience’s needs.
Part 2:How To Start a Profitable Vlog YouTube Channel
It’s easy to get started on YouTube. Go to the website, set up a free account, and upload videos. But when it comes to growing a profitable vlog YouTube channel, there are some tricks to getting the best results. Here are the three things you must do to achieve the success that will bring you money.
Find your niche. (what is a niche, and how to find)
A niche is a more specific topic than your normal interests and therefore requires more thought and research. Finding a niche means narrowing down what you’re passionate about and what you’re good at and carving out a community of viewers who want what you’re offering. Once you figure out your niche, the next step is to create content that suits your niche and what you want to share.
Consistency and patience
Another thing that makes vlogging a successful business is consistency. Vloggers who put out new content every week or even every day may get a lot of views. A consistent schedule means you can produce new videos that will retain people’s interest and keep them returning for more. Also, YouTube algorithms favor timely, fresh, and well-made videos. You must be patient and wait to get the attention of YouTube’s algorithm.
Content quality
With the success of big YouTube stars like Markiplier and Casey Neistat, it’s clear that the market is for quality vlog content which is quite lucrative. YouTube’s algorithm favors videos with large numbers of views, so if you’re looking to start a profitable vlog YouTube channel, you’ll need to add quality, creativity, and useful content for viewers.
And to do that, you must try Wondershare Filmora video editing software. Let’s have an overview of WonderShare Filmora 11 and how we can create quality content using it.
This game-changing editor helps you create amazing videos by offering effects and features designed explicitly for Youtube videos.
Most importantly, it’s beginner-friendly, which makes it a must on the list.
Key features
- Ready-made Templates - Can be used as Preset
- Instant Mode - No editing skills needed
- Motion Tracking - Add moving stickers and effects on your clips
- AI and FX effects- Makes editing features smooth and increase the performance
- Auto Synchronization - Automatically matches the separate audio and video files
- Color Correction - Change colors according to you need.
Pros
- Seamless interface for beginners
- Great customer support
- Plenty of effects and preset templates
- 4K video output options
Cons
- Rendering requires too much time
- The mobile app requires separate subscription
Availability:
Download now on Windows , Mac , iOS , iPad , Android
Ratings:
4.4 Stars out 5
Price:
Starting from $19.99
Let’s assume you have created the Vlog content. Now, we want you to understand the methods of how you can earn income with vlogging.
Part 3: Common Methods of Vlogging Income
We’ve seen so much misinformation about how to make money via vlogging. This makes it hard to figure out what works and what doesn’t. There are so many ways to make money vlogging, and it takes a lot of trial and error to find what works for you. Let’s break down the main ways to make money vlogging into different categories.
YouTube Ads
Ad revenue comes from advertisers who pay to show their brand message across the top of the video. Advertisers choose which ads are displayed, so don’t let a video with few views make you think you can’t make money with your videos. The key is to monetize your content and become eligible for Youtube ads.
According to Google, a publisher (Youtuber) will get 68% of ad revenue. An advertiser’s actual rate varies, but it averages almost $0.18. That means that for every 1000 ad views, a vlogger will receive $18.
Brand Sponsorship
While the vlogger market is still young, brands are starting to recognize its enormous potential for brand recognition, building a community, and engaging with current and potential customers.
Vloggers also use their videos to demonstrate how a product should be used and answer questions about the brand, its products, and services. As well as they will often provide some insight into a product or service through creative storytelling.
Affiliate Marketing
Affiliate marketing is another form of monetization for online video bloggers. In affiliate marketing, bloggers earn commissions by referring traffic to affiliate products through affiliate links. The goal of affiliate marketing is to drive sales and build a sustainable source of revenue, whether it’s through Amazon, Google, or other platforms.
Patreon
Patreon is another option, and if done correctly, it can turn a niche blog into a revenue source, which is great for bloggers and vloggers alike. By creating a Patreon account, you are allowing people to donate money to help support your content creation. In return, you offer rewards to supporters of your channel. Rewards could include extra content, merchandise, access to private forums, or even free ebooks.
Sell your service or products
With over 1 billion monthly active users, there’s an opportunity for content creators to make money by selling their products or services. You could sell your physical products to your audience as a vlogger. The best method this can be done is by creating an online store that sells T-shirts and mugs with your branding. Make sure those products must be related to your niche or channel category. As for services, you could also offer tips on improving your life, starting an online business, or even becoming a successful Youtuber!
Part 4: Top 10 Highest-Paid Vloggers on YouTube
Vloggers on YouTube are earning some big money. From the top-earning vloggers to the most-watched channels on YouTube, we’re breaking down the ones raking in the dough.
Here are the top 10 highest paid vloggers on YouTube, according to Forbes:
| Name / Channel | Net Worth ($) |
|---|---|
| 1. MrBeast | 60 million |
| 2.Jake Paul | 30 million |
| 3. Markiplier | 35 million |
| 4. Rhett and Link | 20 million |
| 5. Unspeakable | 30 million |
| 6. Nastya | 20 million |
| 7. Ryan Kaji | 100 million |
| 8. Dude Perfect | 50 million |
| 9. Logan Paul | 245 million |
| 10. Preston Arsement | 20 million |
Hot FAQs on How To Start a Vlog and Make Money
1. Is daily vlogging worth it?
Yes, daily vlogs are the perfect way to establish yourself as an online expert if you think of it as a business. With the right strategy, there is no doubt that starting daily vlogs will be worthwhile for your business.
However, many vloggers have found that it isn’t easy to stick to the routine. You may start losing quality, and as a result, your daily vlogs performance degrades. This can be a frustrating experience for you, so you must consider this before embarking on a daily vlogging project.
2. What is the best topic for vlogging?
There isn’t a specific topic for vlogging. The best topics to cover on any vlog can be the vlogger’s most interesting thing of his life, what he loves doing, what makes him feel like making a difference in the community, or what he wants people to remember about the vlog. It all comes down to a person’s personality, interests, and preferences.
3. What equipment do I need to start vlogging?
With a tripod, the most basic gear to start vlogging is a camera, microphone, and computer. Vloggers typically use cameras that range from DSLRs (digital single lens reflex) to iPhones.
In addition to the gear needed to get started, there is one more item you’ll need to consider to produce quality vlogs. A video editing software that helps you convert your raw footage into eye-catching content, like Wondershare Filmora.
The Bottom Line
So, in summary, if you want to become a vlogger, you will need to figure out how to find your target audience, connect with them, and keep them interested in you. And you can do all of this through social media, advertising, and email marketing. It might be tough at first, but once you get started, you’ll be able to start generating revenue pretty quickly.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Part 1: Why Can’t I Make Money Through My Vlog?
So you’ve started filming videos on YouTube vlogs, but why aren’t you making any money from them? Is it something you can change? Let’s look at some common reasons why vloggers aren’t making any income and figure out how to get around them.
Who is my target audience?
So, let’s be honest; most vloggers focus on the wrong audience. Most vloggers think they’re not making money because they haven’t figured out the right audience for their videos. But the reason why most vloggers aren’t making money is that the majority of their audience is just not interested in them. It seems strange to say it, but when it comes down to it, most vloggers they’re trying to appeal to the wrong type of people.
What problems am I solving?
It seems that more and more vloggers are doing videos today. However, so many vloggers aren’t making money because they are trying to solve problems that no one wants to hear about! Make videos on the problem many people want to know about; they will want to see what you are saying—resulting in more views and money.
What solutions am I offering? Are these solutions both financially viable for you and in line with the needs of your target audience?
The internet provides many tools and resources to help vloggers find a job or business. Youtubers provide quality content, but some fall short of providing solutions. As a vlogger, it is your job to help potential clients identify what solution you are offering. You must be able to prove your expertise. You need to see if you’re addressing the target audience’s needs.
Part 2:How To Start a Profitable Vlog YouTube Channel
It’s easy to get started on YouTube. Go to the website, set up a free account, and upload videos. But when it comes to growing a profitable vlog YouTube channel, there are some tricks to getting the best results. Here are the three things you must do to achieve the success that will bring you money.
Find your niche. (what is a niche, and how to find)
A niche is a more specific topic than your normal interests and therefore requires more thought and research. Finding a niche means narrowing down what you’re passionate about and what you’re good at and carving out a community of viewers who want what you’re offering. Once you figure out your niche, the next step is to create content that suits your niche and what you want to share.
Consistency and patience
Another thing that makes vlogging a successful business is consistency. Vloggers who put out new content every week or even every day may get a lot of views. A consistent schedule means you can produce new videos that will retain people’s interest and keep them returning for more. Also, YouTube algorithms favor timely, fresh, and well-made videos. You must be patient and wait to get the attention of YouTube’s algorithm.
Content quality
With the success of big YouTube stars like Markiplier and Casey Neistat, it’s clear that the market is for quality vlog content which is quite lucrative. YouTube’s algorithm favors videos with large numbers of views, so if you’re looking to start a profitable vlog YouTube channel, you’ll need to add quality, creativity, and useful content for viewers.
And to do that, you must try Wondershare Filmora video editing software. Let’s have an overview of WonderShare Filmora 11 and how we can create quality content using it.
This game-changing editor helps you create amazing videos by offering effects and features designed explicitly for Youtube videos.
Most importantly, it’s beginner-friendly, which makes it a must on the list.
Key features
- Ready-made Templates - Can be used as Preset
- Instant Mode - No editing skills needed
- Motion Tracking - Add moving stickers and effects on your clips
- AI and FX effects- Makes editing features smooth and increase the performance
- Auto Synchronization - Automatically matches the separate audio and video files
- Color Correction - Change colors according to you need.
Pros
- Seamless interface for beginners
- Great customer support
- Plenty of effects and preset templates
- 4K video output options
Cons
- Rendering requires too much time
- The mobile app requires separate subscription
Availability:
Download now on Windows , Mac , iOS , iPad , Android
Ratings:
4.4 Stars out 5
Price:
Starting from $19.99
Let’s assume you have created the Vlog content. Now, we want you to understand the methods of how you can earn income with vlogging.
Part 3: Common Methods of Vlogging Income
We’ve seen so much misinformation about how to make money via vlogging. This makes it hard to figure out what works and what doesn’t. There are so many ways to make money vlogging, and it takes a lot of trial and error to find what works for you. Let’s break down the main ways to make money vlogging into different categories.
YouTube Ads
Ad revenue comes from advertisers who pay to show their brand message across the top of the video. Advertisers choose which ads are displayed, so don’t let a video with few views make you think you can’t make money with your videos. The key is to monetize your content and become eligible for Youtube ads.
According to Google, a publisher (Youtuber) will get 68% of ad revenue. An advertiser’s actual rate varies, but it averages almost $0.18. That means that for every 1000 ad views, a vlogger will receive $18.
Brand Sponsorship
While the vlogger market is still young, brands are starting to recognize its enormous potential for brand recognition, building a community, and engaging with current and potential customers.
Vloggers also use their videos to demonstrate how a product should be used and answer questions about the brand, its products, and services. As well as they will often provide some insight into a product or service through creative storytelling.
Affiliate Marketing
Affiliate marketing is another form of monetization for online video bloggers. In affiliate marketing, bloggers earn commissions by referring traffic to affiliate products through affiliate links. The goal of affiliate marketing is to drive sales and build a sustainable source of revenue, whether it’s through Amazon, Google, or other platforms.
Patreon
Patreon is another option, and if done correctly, it can turn a niche blog into a revenue source, which is great for bloggers and vloggers alike. By creating a Patreon account, you are allowing people to donate money to help support your content creation. In return, you offer rewards to supporters of your channel. Rewards could include extra content, merchandise, access to private forums, or even free ebooks.
Sell your service or products
With over 1 billion monthly active users, there’s an opportunity for content creators to make money by selling their products or services. You could sell your physical products to your audience as a vlogger. The best method this can be done is by creating an online store that sells T-shirts and mugs with your branding. Make sure those products must be related to your niche or channel category. As for services, you could also offer tips on improving your life, starting an online business, or even becoming a successful Youtuber!
Part 4: Top 10 Highest-Paid Vloggers on YouTube
Vloggers on YouTube are earning some big money. From the top-earning vloggers to the most-watched channels on YouTube, we’re breaking down the ones raking in the dough.
Here are the top 10 highest paid vloggers on YouTube, according to Forbes:
| Name / Channel | Net Worth ($) |
|---|---|
| 1. MrBeast | 60 million |
| 2.Jake Paul | 30 million |
| 3. Markiplier | 35 million |
| 4. Rhett and Link | 20 million |
| 5. Unspeakable | 30 million |
| 6. Nastya | 20 million |
| 7. Ryan Kaji | 100 million |
| 8. Dude Perfect | 50 million |
| 9. Logan Paul | 245 million |
| 10. Preston Arsement | 20 million |
Hot FAQs on How To Start a Vlog and Make Money
1. Is daily vlogging worth it?
Yes, daily vlogs are the perfect way to establish yourself as an online expert if you think of it as a business. With the right strategy, there is no doubt that starting daily vlogs will be worthwhile for your business.
However, many vloggers have found that it isn’t easy to stick to the routine. You may start losing quality, and as a result, your daily vlogs performance degrades. This can be a frustrating experience for you, so you must consider this before embarking on a daily vlogging project.
2. What is the best topic for vlogging?
There isn’t a specific topic for vlogging. The best topics to cover on any vlog can be the vlogger’s most interesting thing of his life, what he loves doing, what makes him feel like making a difference in the community, or what he wants people to remember about the vlog. It all comes down to a person’s personality, interests, and preferences.
3. What equipment do I need to start vlogging?
With a tripod, the most basic gear to start vlogging is a camera, microphone, and computer. Vloggers typically use cameras that range from DSLRs (digital single lens reflex) to iPhones.
In addition to the gear needed to get started, there is one more item you’ll need to consider to produce quality vlogs. A video editing software that helps you convert your raw footage into eye-catching content, like Wondershare Filmora.
The Bottom Line
So, in summary, if you want to become a vlogger, you will need to figure out how to find your target audience, connect with them, and keep them interested in you. And you can do all of this through social media, advertising, and email marketing. It might be tough at first, but once you get started, you’ll be able to start generating revenue pretty quickly.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Unlocking YouTube Success: Top Video Strategies to Explode Views
5 Tips to Get More Views with YouTube Optimization [Free Checklist]
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "2024 Approved The Commercial Side of Casual Videography"
- Author: Thomas
- Created at : 2024-05-31 12:40:57
- Updated at : 2024-06-01 12:40:57
- Link: https://youtube-help.techidaily.com/2024-approved-the-commercial-side-of-casual-videography/
- License: This work is licensed under CC BY-NC-SA 4.0.
