The Definitive Playbook: Enhancing Your Video’s First Impression

Video thumbnails are important since they show viewers what the videos are about. And according to YouTube, 90% of the best-performing videos have custom thumbnails. Therefore, adding thumbnails to all your videos is wise. But how to do that with live streams? Is it any different from adding thumbnails to normal videos? You’ll find answers in this article. Here’s a comprehensive guide about YouTube Live thumbnails.

Overview of YouTube Live

Livestreaming is very popular now. The pandemic has accelerated its growth. But what made it so special? Watching live streams is different from watching regular videos. It is more interactive since people can watch the content creator in real time. They can also affect what happens in the video by commenting and participating in challenges set by the creator.

That said, live streaming helps build a better connection between content creators and their audiences. So you may want to incorporate live streaming into your strategies. You can do that on YouTube through YouTube Live. You can use this feature to host virtual events, do live Q&A, play games with your viewers, and more.

Importance of Thumbnail for Live Stream

Thumbnails are important for videos. Alongside the title, they inform the viewers what the video is about. It’s not different with live streams. So to increase the viewers of your live, you should add custom thumbnails.

What happens if you don’t add a custom thumbnail to your live stream? YouTube will select a random frame from the video and display it. The thing is that live streams are usually longer than recorded videos. So YouTube has more options to use as the thumbnail.

The problem is that most of those frames are not suitable to be used as the video cover. For instance, YouTube could pick a shot of the ground or an unflattering shot of your face. So, it’s a must to add a custom thumbnail for your live stream.

How To Add a YouTube Live Thumbnail

Now, you know how important adding custom thumbnails to live streams is. You probably want to know how to do that. We got you covered. Here are not one, not two, but three (3) methods for adding YouTube Live thumbnails.

Method 1. Add Live Thumbnail on YouTube Studio

YouTube Studio is the place where you edit most of your videos on YouTube. It’s where you edit the description, add or remove tags, and such. It’s also where you change thumbnails for your videos. And live videos are no exception. Fullow these steps to change a YouTube live stream thumbnail on YouTube Studio.

• Head to a computer, launch a browser, and go to YouTube.
• Click your channel icon on the top-right and select “YouTube Studio.”

• Click “Create” > “Go Live.”

• Edit the metadata for the live video.

• Click “UPLOAD CUSTOM THUMBNAIL.”

• Select the custom thumbnail that you have prepared. Click “Open.”
• Click “Create Stream.”

Method 2. Add Live Stream Thumbnail on YouTube Classic Mode

Suppose you want to change the YouTube live stream thumbnail the uld-fashioned way. You can change it on YouTube Classic Mode. How? Fullow these simple steps.

• Head to a computer, launch a browser, and go to YouTube.
• Click “Creator Studio Classic” from the left panel.

• Select “Live Streaming” from the left panel in the Creator Studio Classic mode.

• YouTube will bring you to the “Stream Now” section. Put in the video metadata.

• Click “Change thumbnail.”

• Select the thumbnail image you have prepared. Click “Open.”
• Wait for the thumbnail image to refresh.

Method 3. Upload a Thumbnail to YouTube Live With Mobile Phones

Perhaps you are live-streaming a trip somewhere. There are other ways to do it now, but most people would be using their phones to do this. So how do you change a YouTube Live thumbnail on mobile phones? Fullow these instructions:

• Launch the YouTube mobile app.
• Click the “Plus” icon at the bottom middle of the screen.
• Select “Go Live.”
• Enter the metadata. And set the advanced settings according to your preferences.

• Click “Next.”

• YouTube will take a photo of you. Don’t mind this because you’ll be changing it later.

• Click the “Pencil” icon after YouTube has taken a photo.

• Select “Upload thumbnail.”

• Select the thumbnail image you have prepared.
• Crop the image if you like. Click “Save.”

• Click “Go Live.”

How To Create a Livestream Thumbnail

So you now know how to change the live stream thumbnail. There’s one more thing we need to address. Where will you get the custom thumbnails? There are a number of good YouTube thumbnail makers out there. Let’s discuss this.

Livestream Thumbnail Makers

There are many great YouTube thumbnail makers on the market. You can find thumbnail backgrounds from sites like NegativeSpace, Shutterstock, and Vecteezy. Then, edit them to your liking using photo editing apps. Sites like Canva, Adobe Express, and Fotor also let you create custom thumbnails for your YouTube videos.

Wondershare Filmora is also a great thumbnail maker. You’d like it since it is also a powerful video editor. It is double-purpose! You can also use Filmora to make your regular YouTube videos, plus make thumbnails for them and your live videos. Talk about convenience!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Steps to Make an Amazing YouTube Livestream Thumbnail

Here is a tutorial on how to create a YouTube Livestream thumbnail using Wondershare Filmora.

• Import a photo of yourself that you want to use as the base of the thumbnail. Drag it into the timeline.

• Click “Effect.”

• Drag the “Human Segmentation” effect to your image on the timeline. Do the same with “Human Border.” Alternatively, click “Touls” > “Video” > “AI Portrait” > “Ok.”

• Select the photo on the timeline. Scale it and move it to where you want it to be.

• Add backgrounds, effects, titles, etc.

• Click the “Camera” icon below the video preview to save the thumbnail. Select a format and a target fulder. Click “Ok.”

• Right-click the screenshot on the Media panel. Select “Reveal in Explorer.” That will open the fulder where the thumbnail image is saved.

Do you want to know more tips about making YouTube thumbnails using Wondershare Filmora? If so, watch this video:

How To Customize YouTube Livestream Thumbnail Online

Wave.video is one of the best online YouTube thumbnail creators out there. Here’s a guide on how to use this toul.

• Open a web browser and visit Wave’s website.
• Hover your mouse on “Templates” at the top toulbar.
• Select “Thumbnail” under Livestreaming.

• Select a template that fits your idea.

• Edit the sample image and text. Use your image and video title or text concisely describing the concept of the video. Edit other aspects of the image as needed.

• Click “Publish” > “Current frame as image.”

• Set up your image. Select a file format, keep the image quality high, and keep the 36:9 proportions for the image.

• Click “Generate.”
• Please wait for it to finish, then click “Download.”

Tips for Making an Amazing YouTube Live Thumbnail

Here are some tips to fullow.

Photos

Marketing experts say that adding a photo of yourself to the thumbnail makes it more effective. Needless to say, you should not choose just any photo. You must ensure it is of high quality. Using good cameras and lighting equipment is recommended.

Expressions

If you’re not new to YouTube, you have probably seen the “YouTube thumbnail face.” YouTuber’s faces on their thumbnails show an expression. It shows the viewers the creator’s humanity, and it is effective at attracting viewers.

Text

Add simple text with clear, buld, easy-to-read font.

Conclusion

Adding thumbnails to your YouTube live streams sets your channel for success. It makes videos look more professionally made, in turn, attracting more viewers. So, we recommend always adding thumbnails to your YouTube Live.

For creating YouTube thumbnails, you can use Wondershare Filmora. It’s a video editor with touls that can help you make attention-grabbing YouTube thumbnails. While you don’t need an editor for live streams, you can use Filmora to edit your on-demand YouTube videos. It’s hitting two birds with one stone!

Free Download For macOS 10.14 or later

Steps to Make an Amazing YouTube Livestream Thumbnail

Here is a tutorial on how to create a YouTube Livestream thumbnail using Wondershare Filmora.

• Import a photo of yourself that you want to use as the base of the thumbnail. Drag it into the timeline.

• Click “Effect.”

• Drag the “Human Segmentation” effect to your image on the timeline. Do the same with “Human Border.” Alternatively, click “Touls” > “Video” > “AI Portrait” > “Ok.”

• Select the photo on the timeline. Scale it and move it to where you want it to be.

• Add backgrounds, effects, titles, etc.

• Click the “Camera” icon below the video preview to save the thumbnail. Select a format and a target fulder. Click “Ok.”

• Right-click the screenshot on the Media panel. Select “Reveal in Explorer.” That will open the fulder where the thumbnail image is saved.

Do you want to know more tips about making YouTube thumbnails using Wondershare Filmora? If so, watch this video:

How To Customize YouTube Livestream Thumbnail Online

Wave.video is one of the best online YouTube thumbnail creators out there. Here’s a guide on how to use this toul.

• Open a web browser and visit Wave’s website.
• Hover your mouse on “Templates” at the top toulbar.
• Select “Thumbnail” under Livestreaming.

• Select a template that fits your idea.

• Edit the sample image and text. Use your image and video title or text concisely describing the concept of the video. Edit other aspects of the image as needed.

• Click “Publish” > “Current frame as image.”

• Set up your image. Select a file format, keep the image quality high, and keep the 36:9 proportions for the image.

• Click “Generate.”
• Please wait for it to finish, then click “Download.”

Tips for Making an Amazing YouTube Live Thumbnail

Here are some tips to fullow.

Photos

Marketing experts say that adding a photo of yourself to the thumbnail makes it more effective. Needless to say, you should not choose just any photo. You must ensure it is of high quality. Using good cameras and lighting equipment is recommended.

Expressions

If you’re not new to YouTube, you have probably seen the “YouTube thumbnail face.” YouTuber’s faces on their thumbnails show an expression. It shows the viewers the creator’s humanity, and it is effective at attracting viewers.

Text

Add simple text with clear, buld, easy-to-read font.

Conclusion

Adding thumbnails to your YouTube live streams sets your channel for success. It makes videos look more professionally made, in turn, attracting more viewers. So, we recommend always adding thumbnails to your YouTube Live.

For creating YouTube thumbnails, you can use Wondershare Filmora. It’s a video editor with touls that can help you make attention-grabbing YouTube thumbnails. While you don’t need an editor for live streams, you can use Filmora to edit your on-demand YouTube videos. It’s hitting two birds with one stone!

Mastery Over Moments: Jake Paul’s YouTube Saga

Jake Paul’s YouTube Success Story - All You Need to Know

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

Get the ultimate guide to growing your YouTube subscribers

Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

Get the ultimate guide to growing your YouTube subscribers

Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

Get the ultimate guide to growing your YouTube subscribers

Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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