The Quick-Clip Quandary: YouTube Shorts’ Advantage Over TikTok?

YouTube Shorts vs. TikTok: Which One Is Better?

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Integrating Shorts for Social Networks

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

The vertical video went to a mainstream media style. Nowadays, it’s common for online video, especially on social apps. Mobile video has become the most common way to watch online videos. It makes sense then that vertical is the preferred familiarization for videos. Users don’t want to twist their phones to watch a 30-second ad. Knowing YouTube shorts vertical size is important as well as Facebook vertical video specs.

Social juggernauts like Facebook and YouTube have adopted vertical video size or formats in current years. The newer social apps, like Snapchat and TikTok, use vertical video completely. While most platforms now prefer vertical video, they each have different patterns. Even Instagram vertical video dimensions premiere is different.

Users tinkering in video marketing know it’s essential to stay updated on social media video sizes across all platforms. But, we also know that it is time-consuming to dig through each technical specification of each social app. For that purpose, we have covered all network video sizes for each platform. So, browse the table of contents below and find the video dimensions, aspect ratios, and file sizes you need.

In this article

01 [What Vertical Video Size Do We Usually Use?](#Part 1)

02 [Vertical Video Dimension for Different Social Apps](#Part 2)

03 [Tips: How to Adjust Vertical Videos Size](#Part 3)

Part 1 What Vertical Video Size Do We Usually Use?

Videos come in different sizes. However, one principle is standard in creating them, the vertical video aspect ratio (width to height). This refers to how you compare and create the video height to video ratio (how you intend to record and produce your video).

Ideally, it is what you and viewers will see while watching your video. To create a perfect video, any video creator should decide on the relationship between the video height and width.

When creating YouTube vertical video dimensions, the width is usually longer than the height. Most television videos have a standard ratio of 4:3 and 16:9. However, social media videos are created using a 1:1 and 9:16 ratio.

A smartphone can shoot vertical videos perfectly, but some media players like cameras require editing and adjusting the sizes to get the correct aspect ratio. Experts won’t have difficulties adjusting horizontally shot videos, but an amateur will. Fortunately, you can avoid taking unprofessional shoots by focusing on the frame’s center to capture your subject wholly without clipping important aspects. While editing Facebook vertical video dimensions and other social apps, the results could vary depending on the editing software. But you can rotate the video within the software to get the correct dimensions lest you get ugly videos full of black backgrounds filling the frame.

Most cameras and video recorders have inbuilt settings that switch to aspect ratio when you start recording. And the good thing is that you can adjust the settings to your desired dimensions in the settings section. If you are shooting a vertical video without a preset aspect ratio, then:

• Shoot gently without switching your camera horizontally, especially if you are capturing a narrow view.
• Avoid fast spans as it appears intense on the camera that could result in blurry animations.
• Focus on what you are capturing, and if need be, zoom in to capture every essential detail.

The importance of applying aspect ratio in videos is to ensure your images and videos have excellent resolution. This way, you have a chance to present (market) your idea professionally.

Part 2 Vertical Video Dimension for Different Social Apps

Here is a guide on how to shoot vertical dimensions for various social apps –

1. YouTube Vertical Video Dimension Guide

It is common for viewers to switch to YouTube and watch videos, and this is why you need the work on the perfect YouTube vertical video size. Initially, you could display YouTube videos in different dimensions, but this is no longer the case since the app’s dynamic innovation to view animations in preferred sizes.

Usually, YouTube videos are recorded at a standard aspect ratio of 16: 9. It means that you cannot customize the dimensions as this is this ratio is the default.

Though the 16:9 dimensions are standard, you can also shoot your videos using different ratios like 1:1 (square), 4:3, or 9:16 (vertically). In this case, your video will fit different YouTube videos on each device but will display white or grey padding on the frames by default.

Manually adding padding to your videos reduces the ability to adjust them to different ratios on various devices. If you are yet to switch to YouTube vertical video dimensions, you are missing to increase brand awareness.

2. Facebook Vertical Video Dimension Guide

Facebook vertical video specs have mainly been using the 16:9 ratio. And since the app attracts billions of global users, it’s high time to optimize your snapshots and try posting in different formats.

For your next FB vertical video size for feed videos, think of square snapshots (1:1), 2:3, 4:5, or 16:9. If you love creating Facebook stories, you can stick to the 9:16 ratio. And for Facebook live videos, stick with the Facebook video vertical size, 16:9 dimensions. Note that most Facebook video posts will automatically have a standard measurement of 16:9.

3. Instagram Vertical Video Dimensions Guide

Since the inception of Instagram vertical video dimensions premiere, the ratio has always been 1:1. This dimension makes it optimal for phones and small-sized screens. Here is the ultimate guide for your new Instagram animations:

• 1:1 for square videos.
• 4:5 for portrait shots.
• 9:16 when shooting vertical animations.

If you are going live on Instagram, we recommend 9:16, while you can shoot in 1:1, 4:5, and 16:9 ratios for feed videos. For Instagram stories, we suggest 9:16, but you can always work around 1:1, 4:9, and 16:9.

4. Twitter Vertical Video Dimension Guide

Twitter is quite different when considering feed video dimensions; portrait and square. The former (portrait) is a favorite for ads and marketing videos display (increase brand visibility), whereas the latter is perfect for displaying videos on multiple devices.

Twitter videos can be perfect in the below dimensions:

• Promotional video ads 1:2 39 to 2.39:1
• Six-second short ads 1:2.39 – 2.39:1
• First video ads 1:2.39 – 2.39:1
• Personal portrait (vertical) videos 9:16
• Personal horizontal animations 1:2.39 – 2.39:1

5. WhatsApp Vertical Video Dimension Guide

Most people don’t know the importance of resizing WhatsApp videos. Sharing videos on your WhatsApp status is a marketing strategy, but you must resize your videos well. Most video WhatsApp vertical videos have 4:3 dimensions and a 1080 × 1920 pixels size.

Part 3 Tips: How to Adjust Vertical Videos Size

The smartphone has become the primary tool for taking photos or recording videos, but we hold our mobile phone in a different direction while shooting videos, which causes the wrong adjustment while uploading it. Fortunately, there are ways, and your video can fit any screen without any compromises. Bellow, we are going to tell you two methods to adjust vertical video size

Method 1: Filmora

Filmora allows users to rotate your video to any point they want. What’s more, you can zoom in or crop the undesired parts in the video with a snap. It also offers you preset aspect ratios like 16:9, 9:16; 4:5, 1:1, etc., to help you quickly find the perfect aspect ratio for YouTube, Instagram, and other social apps. Let’s see how to change video adjustment in Filmora.

How to crop aspect ratio at the starting interface:

In this method, you must upload the animation first. Follow these steps:

Step 1: Upload your video into the editing panel.

Step2: Scroll to the drop-down menu to see various dimensions (1:1. 4:3, 9:16, 16:9, and 21:9).

Step3: Select the desired ratio and apply.

Modifying aspect ratio in project settings:

This method allows you to preset the ratios before uploading your media. Most files are preset to a 4:3 ratio, but you can adjust as you wish. Note that uploading a video with other aspect ratios will automatically switch to the default one. However, you can change the ratio by clicking on the project settings tab.

Changing aspect ratio when editing:

You can crop your video after importing it to the Filmora panel using the crop and zoom tools.

Step 1: Right-click on the file in the panel.

Step 2: Select crop and zoom.

Step 3: Click on the desired ratio from the suggestions (16:9, 4:3, 1:1, and 9:16) and confirm the action by clicking OK.

You can also modify the aspect ratio manually, add filters, and blur the background to enhance resolution when editing.

Auto reframing:

Latest Filmora running versions like V10.5 have the auto-reframe feature that can help crop aspect ratio seamlessly. The good thing about this feature is that it detects any object and can remove it if need be. Plus, this video editor also comes with preset aspect ratios that conveniently suit different social apps.

You can auto reframe by:

Step 1: Import the video to the panel. Right-click on the file and select the auto-reframe icon.

Step 2: Choose the desired aspect ratio.

Step 3: Click the analyze icon and wait for the results in a preview window.

Step 4: Adjust the frame by dragging the box to balance the object or leave it if you love the results.

Step 5: When done, rename it and click the export feature to save your new file.

Step 6: Edit (add effects) as desired.

Modifying aspect ratio when exporting:

After saving your file, you can export it to your desired media display device and change the aspect ratio based on your platform settings, as discussed above.

Method 2: Final Cut Pro

Apple’s Final Cut Pro is a compelling software for video editing and compositing. The interface is designed similar with many other video editing programs such as Adobe Premiere and Combustion etc.

To prepare:

• Take vertical videos.
• Connect iPhone to an editing system.
• Enter a password on the iPhone.
• Started Final Cut Pro.
• Create a new library, named it “Vertical Video”.

Steps to adjust vertical video size with Final cut pro:

Step 1: To import the video clip, you want to edit, click on the File > Import Media. The connected iPhone screen appears in the top left corner. The circle icon shows that FCP is still collecting data from the phone and the pointing arrow allows to disconnect.

Step 2: When the iPhone is chosen in the sidebar, thumbnails appear at the bottom of the Media Import window. For example, you can see the four vertical video clips, choose one to edit.

Step 3: The iPhone compresses MP4 video. While editing a simple project, you don’t need to generate optimized media. However, optimizing media will save you time in the long run if you plan to add lots of effects.

Step 4: Now, generate a new project and apply the Automatic settings.

Step 5: Next, edit a vertical clip into the empty new project. Even if this isn’t the first clip you want the audience to see, it is essential because FCP uses this clip to configure the project settings.

Step 6: When that first video clip is edited into the timeline, this dialog arrives. Note that the frame size is already fixed by the size of the video you shot on the iPhone. Don’t change any settings. It allows FCP to automatically configure the project to match the specs of this clip. If you’ve done this correctly, your clip appears vertically in the Viewer.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

AI Portrait – The best feature of Wondershare Filmora for gameplay editing

The AI Portrait is a new add-on in Wondershare Filmora. It can easily remove video backgrounds without using a green screen or chroma key, allowing you to add borders, glitch effects, pixelated, noise, or segmentation video effects.

Conclusion

As you can tell, video dimensions significantly influence your media resolution and impact. Aspect ratio is the standard way to modify your media to fit YouTube, Instagram, Facebook, and other social apps. Changing dimensions is a DIY process; you can edit YouTube vertical video dimensions and other social apps like Facebook and Instagram through Filmora or Final Cut Pro.

Try It Free Try It Free

The vertical video went to a mainstream media style. Nowadays, it’s common for online video, especially on social apps. Mobile video has become the most common way to watch online videos. It makes sense then that vertical is the preferred familiarization for videos. Users don’t want to twist their phones to watch a 30-second ad. Knowing YouTube shorts vertical size is important as well as Facebook vertical video specs.

Social juggernauts like Facebook and YouTube have adopted vertical video size or formats in current years. The newer social apps, like Snapchat and TikTok, use vertical video completely. While most platforms now prefer vertical video, they each have different patterns. Even Instagram vertical video dimensions premiere is different.

Users tinkering in video marketing know it’s essential to stay updated on social media video sizes across all platforms. But, we also know that it is time-consuming to dig through each technical specification of each social app. For that purpose, we have covered all network video sizes for each platform. So, browse the table of contents below and find the video dimensions, aspect ratios, and file sizes you need.

In this article

01 [What Vertical Video Size Do We Usually Use?](#Part 1)

02 [Vertical Video Dimension for Different Social Apps](#Part 2)

03 [Tips: How to Adjust Vertical Videos Size](#Part 3)

Part 1 What Vertical Video Size Do We Usually Use?

Videos come in different sizes. However, one principle is standard in creating them, the vertical video aspect ratio (width to height). This refers to how you compare and create the video height to video ratio (how you intend to record and produce your video).

Ideally, it is what you and viewers will see while watching your video. To create a perfect video, any video creator should decide on the relationship between the video height and width.

When creating YouTube vertical video dimensions, the width is usually longer than the height. Most television videos have a standard ratio of 4:3 and 16:9. However, social media videos are created using a 1:1 and 9:16 ratio.

A smartphone can shoot vertical videos perfectly, but some media players like cameras require editing and adjusting the sizes to get the correct aspect ratio. Experts won’t have difficulties adjusting horizontally shot videos, but an amateur will. Fortunately, you can avoid taking unprofessional shoots by focusing on the frame’s center to capture your subject wholly without clipping important aspects. While editing Facebook vertical video dimensions and other social apps, the results could vary depending on the editing software. But you can rotate the video within the software to get the correct dimensions lest you get ugly videos full of black backgrounds filling the frame.

Most cameras and video recorders have inbuilt settings that switch to aspect ratio when you start recording. And the good thing is that you can adjust the settings to your desired dimensions in the settings section. If you are shooting a vertical video without a preset aspect ratio, then:

• Shoot gently without switching your camera horizontally, especially if you are capturing a narrow view.
• Avoid fast spans as it appears intense on the camera that could result in blurry animations.
• Focus on what you are capturing, and if need be, zoom in to capture every essential detail.

The importance of applying aspect ratio in videos is to ensure your images and videos have excellent resolution. This way, you have a chance to present (market) your idea professionally.

Part 2 Vertical Video Dimension for Different Social Apps

Here is a guide on how to shoot vertical dimensions for various social apps –

1. YouTube Vertical Video Dimension Guide

It is common for viewers to switch to YouTube and watch videos, and this is why you need the work on the perfect YouTube vertical video size. Initially, you could display YouTube videos in different dimensions, but this is no longer the case since the app’s dynamic innovation to view animations in preferred sizes.

Usually, YouTube videos are recorded at a standard aspect ratio of 16: 9. It means that you cannot customize the dimensions as this is this ratio is the default.

Though the 16:9 dimensions are standard, you can also shoot your videos using different ratios like 1:1 (square), 4:3, or 9:16 (vertically). In this case, your video will fit different YouTube videos on each device but will display white or grey padding on the frames by default.

Manually adding padding to your videos reduces the ability to adjust them to different ratios on various devices. If you are yet to switch to YouTube vertical video dimensions, you are missing to increase brand awareness.

2. Facebook Vertical Video Dimension Guide

Facebook vertical video specs have mainly been using the 16:9 ratio. And since the app attracts billions of global users, it’s high time to optimize your snapshots and try posting in different formats.

For your next FB vertical video size for feed videos, think of square snapshots (1:1), 2:3, 4:5, or 16:9. If you love creating Facebook stories, you can stick to the 9:16 ratio. And for Facebook live videos, stick with the Facebook video vertical size, 16:9 dimensions. Note that most Facebook video posts will automatically have a standard measurement of 16:9.

3. Instagram Vertical Video Dimensions Guide

Since the inception of Instagram vertical video dimensions premiere, the ratio has always been 1:1. This dimension makes it optimal for phones and small-sized screens. Here is the ultimate guide for your new Instagram animations:

• 1:1 for square videos.
• 4:5 for portrait shots.
• 9:16 when shooting vertical animations.

If you are going live on Instagram, we recommend 9:16, while you can shoot in 1:1, 4:5, and 16:9 ratios for feed videos. For Instagram stories, we suggest 9:16, but you can always work around 1:1, 4:9, and 16:9.

4. Twitter Vertical Video Dimension Guide

Twitter is quite different when considering feed video dimensions; portrait and square. The former (portrait) is a favorite for ads and marketing videos display (increase brand visibility), whereas the latter is perfect for displaying videos on multiple devices.

Twitter videos can be perfect in the below dimensions:

• Promotional video ads 1:2 39 to 2.39:1
• Six-second short ads 1:2.39 – 2.39:1
• First video ads 1:2.39 – 2.39:1
• Personal portrait (vertical) videos 9:16
• Personal horizontal animations 1:2.39 – 2.39:1

5. WhatsApp Vertical Video Dimension Guide

Most people don’t know the importance of resizing WhatsApp videos. Sharing videos on your WhatsApp status is a marketing strategy, but you must resize your videos well. Most video WhatsApp vertical videos have 4:3 dimensions and a 1080 × 1920 pixels size.

Part 3 Tips: How to Adjust Vertical Videos Size

The smartphone has become the primary tool for taking photos or recording videos, but we hold our mobile phone in a different direction while shooting videos, which causes the wrong adjustment while uploading it. Fortunately, there are ways, and your video can fit any screen without any compromises. Bellow, we are going to tell you two methods to adjust vertical video size

Method 1: Filmora

Filmora allows users to rotate your video to any point they want. What’s more, you can zoom in or crop the undesired parts in the video with a snap. It also offers you preset aspect ratios like 16:9, 9:16; 4:5, 1:1, etc., to help you quickly find the perfect aspect ratio for YouTube, Instagram, and other social apps. Let’s see how to change video adjustment in Filmora.

How to crop aspect ratio at the starting interface:

In this method, you must upload the animation first. Follow these steps:

Step 1: Upload your video into the editing panel.

Step2: Scroll to the drop-down menu to see various dimensions (1:1. 4:3, 9:16, 16:9, and 21:9).

Step3: Select the desired ratio and apply.

Modifying aspect ratio in project settings:

This method allows you to preset the ratios before uploading your media. Most files are preset to a 4:3 ratio, but you can adjust as you wish. Note that uploading a video with other aspect ratios will automatically switch to the default one. However, you can change the ratio by clicking on the project settings tab.

Changing aspect ratio when editing:

You can crop your video after importing it to the Filmora panel using the crop and zoom tools.

Step 1: Right-click on the file in the panel.

Step 2: Select crop and zoom.

Step 3: Click on the desired ratio from the suggestions (16:9, 4:3, 1:1, and 9:16) and confirm the action by clicking OK.

You can also modify the aspect ratio manually, add filters, and blur the background to enhance resolution when editing.

Auto reframing:

Latest Filmora running versions like V10.5 have the auto-reframe feature that can help crop aspect ratio seamlessly. The good thing about this feature is that it detects any object and can remove it if need be. Plus, this video editor also comes with preset aspect ratios that conveniently suit different social apps.

You can auto reframe by:

Step 1: Import the video to the panel. Right-click on the file and select the auto-reframe icon.

Step 2: Choose the desired aspect ratio.

Step 3: Click the analyze icon and wait for the results in a preview window.

Step 4: Adjust the frame by dragging the box to balance the object or leave it if you love the results.

Step 5: When done, rename it and click the export feature to save your new file.

Step 6: Edit (add effects) as desired.

Modifying aspect ratio when exporting:

After saving your file, you can export it to your desired media display device and change the aspect ratio based on your platform settings, as discussed above.

Method 2: Final Cut Pro

Apple’s Final Cut Pro is a compelling software for video editing and compositing. The interface is designed similar with many other video editing programs such as Adobe Premiere and Combustion etc.

To prepare:

• Take vertical videos.
• Connect iPhone to an editing system.
• Enter a password on the iPhone.
• Started Final Cut Pro.
• Create a new library, named it “Vertical Video”.

Steps to adjust vertical video size with Final cut pro:

Step 1: To import the video clip, you want to edit, click on the File > Import Media. The connected iPhone screen appears in the top left corner. The circle icon shows that FCP is still collecting data from the phone and the pointing arrow allows to disconnect.

Step 2: When the iPhone is chosen in the sidebar, thumbnails appear at the bottom of the Media Import window. For example, you can see the four vertical video clips, choose one to edit.

Step 3: The iPhone compresses MP4 video. While editing a simple project, you don’t need to generate optimized media. However, optimizing media will save you time in the long run if you plan to add lots of effects.

Step 4: Now, generate a new project and apply the Automatic settings.

Step 5: Next, edit a vertical clip into the empty new project. Even if this isn’t the first clip you want the audience to see, it is essential because FCP uses this clip to configure the project settings.

Step 6: When that first video clip is edited into the timeline, this dialog arrives. Note that the frame size is already fixed by the size of the video you shot on the iPhone. Don’t change any settings. It allows FCP to automatically configure the project to match the specs of this clip. If you’ve done this correctly, your clip appears vertically in the Viewer.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

AI Portrait – The best feature of Wondershare Filmora for gameplay editing

The AI Portrait is a new add-on in Wondershare Filmora. It can easily remove video backgrounds without using a green screen or chroma key, allowing you to add borders, glitch effects, pixelated, noise, or segmentation video effects.

Conclusion

As you can tell, video dimensions significantly influence your media resolution and impact. Aspect ratio is the standard way to modify your media to fit YouTube, Instagram, Facebook, and other social apps. Changing dimensions is a DIY process; you can edit YouTube vertical video dimensions and other social apps like Facebook and Instagram through Filmora or Final Cut Pro.

Try It Free Try It Free

The vertical video went to a mainstream media style. Nowadays, it’s common for online video, especially on social apps. Mobile video has become the most common way to watch online videos. It makes sense then that vertical is the preferred familiarization for videos. Users don’t want to twist their phones to watch a 30-second ad. Knowing YouTube shorts vertical size is important as well as Facebook vertical video specs.

Social juggernauts like Facebook and YouTube have adopted vertical video size or formats in current years. The newer social apps, like Snapchat and TikTok, use vertical video completely. While most platforms now prefer vertical video, they each have different patterns. Even Instagram vertical video dimensions premiere is different.

Users tinkering in video marketing know it’s essential to stay updated on social media video sizes across all platforms. But, we also know that it is time-consuming to dig through each technical specification of each social app. For that purpose, we have covered all network video sizes for each platform. So, browse the table of contents below and find the video dimensions, aspect ratios, and file sizes you need.

In this article

01 [What Vertical Video Size Do We Usually Use?](#Part 1)

02 [Vertical Video Dimension for Different Social Apps](#Part 2)

03 [Tips: How to Adjust Vertical Videos Size](#Part 3)

Part 1 What Vertical Video Size Do We Usually Use?

Videos come in different sizes. However, one principle is standard in creating them, the vertical video aspect ratio (width to height). This refers to how you compare and create the video height to video ratio (how you intend to record and produce your video).

Ideally, it is what you and viewers will see while watching your video. To create a perfect video, any video creator should decide on the relationship between the video height and width.

When creating YouTube vertical video dimensions, the width is usually longer than the height. Most television videos have a standard ratio of 4:3 and 16:9. However, social media videos are created using a 1:1 and 9:16 ratio.

A smartphone can shoot vertical videos perfectly, but some media players like cameras require editing and adjusting the sizes to get the correct aspect ratio. Experts won’t have difficulties adjusting horizontally shot videos, but an amateur will. Fortunately, you can avoid taking unprofessional shoots by focusing on the frame’s center to capture your subject wholly without clipping important aspects. While editing Facebook vertical video dimensions and other social apps, the results could vary depending on the editing software. But you can rotate the video within the software to get the correct dimensions lest you get ugly videos full of black backgrounds filling the frame.

Most cameras and video recorders have inbuilt settings that switch to aspect ratio when you start recording. And the good thing is that you can adjust the settings to your desired dimensions in the settings section. If you are shooting a vertical video without a preset aspect ratio, then:

• Shoot gently without switching your camera horizontally, especially if you are capturing a narrow view.
• Avoid fast spans as it appears intense on the camera that could result in blurry animations.
• Focus on what you are capturing, and if need be, zoom in to capture every essential detail.

The importance of applying aspect ratio in videos is to ensure your images and videos have excellent resolution. This way, you have a chance to present (market) your idea professionally.

Part 2 Vertical Video Dimension for Different Social Apps

Here is a guide on how to shoot vertical dimensions for various social apps –

1. YouTube Vertical Video Dimension Guide

It is common for viewers to switch to YouTube and watch videos, and this is why you need the work on the perfect YouTube vertical video size. Initially, you could display YouTube videos in different dimensions, but this is no longer the case since the app’s dynamic innovation to view animations in preferred sizes.

Usually, YouTube videos are recorded at a standard aspect ratio of 16: 9. It means that you cannot customize the dimensions as this is this ratio is the default.

Though the 16:9 dimensions are standard, you can also shoot your videos using different ratios like 1:1 (square), 4:3, or 9:16 (vertically). In this case, your video will fit different YouTube videos on each device but will display white or grey padding on the frames by default.

Manually adding padding to your videos reduces the ability to adjust them to different ratios on various devices. If you are yet to switch to YouTube vertical video dimensions, you are missing to increase brand awareness.

2. Facebook Vertical Video Dimension Guide

Facebook vertical video specs have mainly been using the 16:9 ratio. And since the app attracts billions of global users, it’s high time to optimize your snapshots and try posting in different formats.

For your next FB vertical video size for feed videos, think of square snapshots (1:1), 2:3, 4:5, or 16:9. If you love creating Facebook stories, you can stick to the 9:16 ratio. And for Facebook live videos, stick with the Facebook video vertical size, 16:9 dimensions. Note that most Facebook video posts will automatically have a standard measurement of 16:9.

3. Instagram Vertical Video Dimensions Guide

Since the inception of Instagram vertical video dimensions premiere, the ratio has always been 1:1. This dimension makes it optimal for phones and small-sized screens. Here is the ultimate guide for your new Instagram animations:

• 1:1 for square videos.
• 4:5 for portrait shots.
• 9:16 when shooting vertical animations.

If you are going live on Instagram, we recommend 9:16, while you can shoot in 1:1, 4:5, and 16:9 ratios for feed videos. For Instagram stories, we suggest 9:16, but you can always work around 1:1, 4:9, and 16:9.

4. Twitter Vertical Video Dimension Guide

Twitter is quite different when considering feed video dimensions; portrait and square. The former (portrait) is a favorite for ads and marketing videos display (increase brand visibility), whereas the latter is perfect for displaying videos on multiple devices.

Twitter videos can be perfect in the below dimensions:

• Promotional video ads 1:2 39 to 2.39:1
• Six-second short ads 1:2.39 – 2.39:1
• First video ads 1:2.39 – 2.39:1
• Personal portrait (vertical) videos 9:16
• Personal horizontal animations 1:2.39 – 2.39:1

5. WhatsApp Vertical Video Dimension Guide

Most people don’t know the importance of resizing WhatsApp videos. Sharing videos on your WhatsApp status is a marketing strategy, but you must resize your videos well. Most video WhatsApp vertical videos have 4:3 dimensions and a 1080 × 1920 pixels size.

Part 3 Tips: How to Adjust Vertical Videos Size

The smartphone has become the primary tool for taking photos or recording videos, but we hold our mobile phone in a different direction while shooting videos, which causes the wrong adjustment while uploading it. Fortunately, there are ways, and your video can fit any screen without any compromises. Bellow, we are going to tell you two methods to adjust vertical video size

Method 1: Filmora

Filmora allows users to rotate your video to any point they want. What’s more, you can zoom in or crop the undesired parts in the video with a snap. It also offers you preset aspect ratios like 16:9, 9:16; 4:5, 1:1, etc., to help you quickly find the perfect aspect ratio for YouTube, Instagram, and other social apps. Let’s see how to change video adjustment in Filmora.

How to crop aspect ratio at the starting interface:

In this method, you must upload the animation first. Follow these steps:

Step 1: Upload your video into the editing panel.

Step2: Scroll to the drop-down menu to see various dimensions (1:1. 4:3, 9:16, 16:9, and 21:9).

Step3: Select the desired ratio and apply.

Modifying aspect ratio in project settings:

This method allows you to preset the ratios before uploading your media. Most files are preset to a 4:3 ratio, but you can adjust as you wish. Note that uploading a video with other aspect ratios will automatically switch to the default one. However, you can change the ratio by clicking on the project settings tab.

Changing aspect ratio when editing:

You can crop your video after importing it to the Filmora panel using the crop and zoom tools.

Step 1: Right-click on the file in the panel.

Step 2: Select crop and zoom.

Step 3: Click on the desired ratio from the suggestions (16:9, 4:3, 1:1, and 9:16) and confirm the action by clicking OK.

You can also modify the aspect ratio manually, add filters, and blur the background to enhance resolution when editing.

Auto reframing:

Latest Filmora running versions like V10.5 have the auto-reframe feature that can help crop aspect ratio seamlessly. The good thing about this feature is that it detects any object and can remove it if need be. Plus, this video editor also comes with preset aspect ratios that conveniently suit different social apps.

You can auto reframe by:

Step 1: Import the video to the panel. Right-click on the file and select the auto-reframe icon.

Step 2: Choose the desired aspect ratio.

Step 3: Click the analyze icon and wait for the results in a preview window.

Step 4: Adjust the frame by dragging the box to balance the object or leave it if you love the results.

Step 5: When done, rename it and click the export feature to save your new file.

Step 6: Edit (add effects) as desired.

Modifying aspect ratio when exporting:

After saving your file, you can export it to your desired media display device and change the aspect ratio based on your platform settings, as discussed above.

Method 2: Final Cut Pro

Apple’s Final Cut Pro is a compelling software for video editing and compositing. The interface is designed similar with many other video editing programs such as Adobe Premiere and Combustion etc.

To prepare:

• Take vertical videos.
• Connect iPhone to an editing system.
• Enter a password on the iPhone.
• Started Final Cut Pro.
• Create a new library, named it “Vertical Video”.

Steps to adjust vertical video size with Final cut pro:

Step 1: To import the video clip, you want to edit, click on the File > Import Media. The connected iPhone screen appears in the top left corner. The circle icon shows that FCP is still collecting data from the phone and the pointing arrow allows to disconnect.

Step 2: When the iPhone is chosen in the sidebar, thumbnails appear at the bottom of the Media Import window. For example, you can see the four vertical video clips, choose one to edit.

Step 3: The iPhone compresses MP4 video. While editing a simple project, you don’t need to generate optimized media. However, optimizing media will save you time in the long run if you plan to add lots of effects.

Step 4: Now, generate a new project and apply the Automatic settings.

Step 5: Next, edit a vertical clip into the empty new project. Even if this isn’t the first clip you want the audience to see, it is essential because FCP uses this clip to configure the project settings.

Step 6: When that first video clip is edited into the timeline, this dialog arrives. Note that the frame size is already fixed by the size of the video you shot on the iPhone. Don’t change any settings. It allows FCP to automatically configure the project to match the specs of this clip. If you’ve done this correctly, your clip appears vertically in the Viewer.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

AI Portrait – The best feature of Wondershare Filmora for gameplay editing

The AI Portrait is a new add-on in Wondershare Filmora. It can easily remove video backgrounds without using a green screen or chroma key, allowing you to add borders, glitch effects, pixelated, noise, or segmentation video effects.

Conclusion

As you can tell, video dimensions significantly influence your media resolution and impact. Aspect ratio is the standard way to modify your media to fit YouTube, Instagram, Facebook, and other social apps. Changing dimensions is a DIY process; you can edit YouTube vertical video dimensions and other social apps like Facebook and Instagram through Filmora or Final Cut Pro.

Try It Free Try It Free

The vertical video went to a mainstream media style. Nowadays, it’s common for online video, especially on social apps. Mobile video has become the most common way to watch online videos. It makes sense then that vertical is the preferred familiarization for videos. Users don’t want to twist their phones to watch a 30-second ad. Knowing YouTube shorts vertical size is important as well as Facebook vertical video specs.

Social juggernauts like Facebook and YouTube have adopted vertical video size or formats in current years. The newer social apps, like Snapchat and TikTok, use vertical video completely. While most platforms now prefer vertical video, they each have different patterns. Even Instagram vertical video dimensions premiere is different.

Users tinkering in video marketing know it’s essential to stay updated on social media video sizes across all platforms. But, we also know that it is time-consuming to dig through each technical specification of each social app. For that purpose, we have covered all network video sizes for each platform. So, browse the table of contents below and find the video dimensions, aspect ratios, and file sizes you need.

In this article

01 [What Vertical Video Size Do We Usually Use?](#Part 1)

02 [Vertical Video Dimension for Different Social Apps](#Part 2)

03 [Tips: How to Adjust Vertical Videos Size](#Part 3)

Part 1 What Vertical Video Size Do We Usually Use?

Videos come in different sizes. However, one principle is standard in creating them, the vertical video aspect ratio (width to height). This refers to how you compare and create the video height to video ratio (how you intend to record and produce your video).

Ideally, it is what you and viewers will see while watching your video. To create a perfect video, any video creator should decide on the relationship between the video height and width.

When creating YouTube vertical video dimensions, the width is usually longer than the height. Most television videos have a standard ratio of 4:3 and 16:9. However, social media videos are created using a 1:1 and 9:16 ratio.

A smartphone can shoot vertical videos perfectly, but some media players like cameras require editing and adjusting the sizes to get the correct aspect ratio. Experts won’t have difficulties adjusting horizontally shot videos, but an amateur will. Fortunately, you can avoid taking unprofessional shoots by focusing on the frame’s center to capture your subject wholly without clipping important aspects. While editing Facebook vertical video dimensions and other social apps, the results could vary depending on the editing software. But you can rotate the video within the software to get the correct dimensions lest you get ugly videos full of black backgrounds filling the frame.

Most cameras and video recorders have inbuilt settings that switch to aspect ratio when you start recording. And the good thing is that you can adjust the settings to your desired dimensions in the settings section. If you are shooting a vertical video without a preset aspect ratio, then:

• Shoot gently without switching your camera horizontally, especially if you are capturing a narrow view.
• Avoid fast spans as it appears intense on the camera that could result in blurry animations.
• Focus on what you are capturing, and if need be, zoom in to capture every essential detail.

The importance of applying aspect ratio in videos is to ensure your images and videos have excellent resolution. This way, you have a chance to present (market) your idea professionally.

Part 2 Vertical Video Dimension for Different Social Apps

Here is a guide on how to shoot vertical dimensions for various social apps –

1. YouTube Vertical Video Dimension Guide

It is common for viewers to switch to YouTube and watch videos, and this is why you need the work on the perfect YouTube vertical video size. Initially, you could display YouTube videos in different dimensions, but this is no longer the case since the app’s dynamic innovation to view animations in preferred sizes.

Usually, YouTube videos are recorded at a standard aspect ratio of 16: 9. It means that you cannot customize the dimensions as this is this ratio is the default.

Though the 16:9 dimensions are standard, you can also shoot your videos using different ratios like 1:1 (square), 4:3, or 9:16 (vertically). In this case, your video will fit different YouTube videos on each device but will display white or grey padding on the frames by default.

Manually adding padding to your videos reduces the ability to adjust them to different ratios on various devices. If you are yet to switch to YouTube vertical video dimensions, you are missing to increase brand awareness.

2. Facebook Vertical Video Dimension Guide

Facebook vertical video specs have mainly been using the 16:9 ratio. And since the app attracts billions of global users, it’s high time to optimize your snapshots and try posting in different formats.

For your next FB vertical video size for feed videos, think of square snapshots (1:1), 2:3, 4:5, or 16:9. If you love creating Facebook stories, you can stick to the 9:16 ratio. And for Facebook live videos, stick with the Facebook video vertical size, 16:9 dimensions. Note that most Facebook video posts will automatically have a standard measurement of 16:9.

3. Instagram Vertical Video Dimensions Guide

Since the inception of Instagram vertical video dimensions premiere, the ratio has always been 1:1. This dimension makes it optimal for phones and small-sized screens. Here is the ultimate guide for your new Instagram animations:

• 1:1 for square videos.
• 4:5 for portrait shots.
• 9:16 when shooting vertical animations.

If you are going live on Instagram, we recommend 9:16, while you can shoot in 1:1, 4:5, and 16:9 ratios for feed videos. For Instagram stories, we suggest 9:16, but you can always work around 1:1, 4:9, and 16:9.

4. Twitter Vertical Video Dimension Guide

Twitter is quite different when considering feed video dimensions; portrait and square. The former (portrait) is a favorite for ads and marketing videos display (increase brand visibility), whereas the latter is perfect for displaying videos on multiple devices.

Twitter videos can be perfect in the below dimensions:

• Promotional video ads 1:2 39 to 2.39:1
• Six-second short ads 1:2.39 – 2.39:1
• First video ads 1:2.39 – 2.39:1
• Personal portrait (vertical) videos 9:16
• Personal horizontal animations 1:2.39 – 2.39:1

5. WhatsApp Vertical Video Dimension Guide

Most people don’t know the importance of resizing WhatsApp videos. Sharing videos on your WhatsApp status is a marketing strategy, but you must resize your videos well. Most video WhatsApp vertical videos have 4:3 dimensions and a 1080 × 1920 pixels size.

Part 3 Tips: How to Adjust Vertical Videos Size

The smartphone has become the primary tool for taking photos or recording videos, but we hold our mobile phone in a different direction while shooting videos, which causes the wrong adjustment while uploading it. Fortunately, there are ways, and your video can fit any screen without any compromises. Bellow, we are going to tell you two methods to adjust vertical video size

Method 1: Filmora

Filmora allows users to rotate your video to any point they want. What’s more, you can zoom in or crop the undesired parts in the video with a snap. It also offers you preset aspect ratios like 16:9, 9:16; 4:5, 1:1, etc., to help you quickly find the perfect aspect ratio for YouTube, Instagram, and other social apps. Let’s see how to change video adjustment in Filmora.

How to crop aspect ratio at the starting interface:

In this method, you must upload the animation first. Follow these steps:

Step 1: Upload your video into the editing panel.

Step2: Scroll to the drop-down menu to see various dimensions (1:1. 4:3, 9:16, 16:9, and 21:9).

Step3: Select the desired ratio and apply.

Modifying aspect ratio in project settings:

This method allows you to preset the ratios before uploading your media. Most files are preset to a 4:3 ratio, but you can adjust as you wish. Note that uploading a video with other aspect ratios will automatically switch to the default one. However, you can change the ratio by clicking on the project settings tab.

Changing aspect ratio when editing:

You can crop your video after importing it to the Filmora panel using the crop and zoom tools.

Step 1: Right-click on the file in the panel.

Step 2: Select crop and zoom.

Step 3: Click on the desired ratio from the suggestions (16:9, 4:3, 1:1, and 9:16) and confirm the action by clicking OK.

You can also modify the aspect ratio manually, add filters, and blur the background to enhance resolution when editing.

Auto reframing:

Latest Filmora running versions like V10.5 have the auto-reframe feature that can help crop aspect ratio seamlessly. The good thing about this feature is that it detects any object and can remove it if need be. Plus, this video editor also comes with preset aspect ratios that conveniently suit different social apps.

You can auto reframe by:

Step 1: Import the video to the panel. Right-click on the file and select the auto-reframe icon.

Step 2: Choose the desired aspect ratio.

Step 3: Click the analyze icon and wait for the results in a preview window.

Step 4: Adjust the frame by dragging the box to balance the object or leave it if you love the results.

Step 5: When done, rename it and click the export feature to save your new file.

Step 6: Edit (add effects) as desired.

Modifying aspect ratio when exporting:

After saving your file, you can export it to your desired media display device and change the aspect ratio based on your platform settings, as discussed above.

Method 2: Final Cut Pro

Apple’s Final Cut Pro is a compelling software for video editing and compositing. The interface is designed similar with many other video editing programs such as Adobe Premiere and Combustion etc.

To prepare:

• Take vertical videos.
• Connect iPhone to an editing system.
• Enter a password on the iPhone.
• Started Final Cut Pro.
• Create a new library, named it “Vertical Video”.

Steps to adjust vertical video size with Final cut pro:

Step 1: To import the video clip, you want to edit, click on the File > Import Media. The connected iPhone screen appears in the top left corner. The circle icon shows that FCP is still collecting data from the phone and the pointing arrow allows to disconnect.

Step 2: When the iPhone is chosen in the sidebar, thumbnails appear at the bottom of the Media Import window. For example, you can see the four vertical video clips, choose one to edit.

Step 3: The iPhone compresses MP4 video. While editing a simple project, you don’t need to generate optimized media. However, optimizing media will save you time in the long run if you plan to add lots of effects.

Step 4: Now, generate a new project and apply the Automatic settings.

Step 5: Next, edit a vertical clip into the empty new project. Even if this isn’t the first clip you want the audience to see, it is essential because FCP uses this clip to configure the project settings.

Step 6: When that first video clip is edited into the timeline, this dialog arrives. Note that the frame size is already fixed by the size of the video you shot on the iPhone. Don’t change any settings. It allows FCP to automatically configure the project to match the specs of this clip. If you’ve done this correctly, your clip appears vertically in the Viewer.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

AI Portrait – The best feature of Wondershare Filmora for gameplay editing

The AI Portrait is a new add-on in Wondershare Filmora. It can easily remove video backgrounds without using a green screen or chroma key, allowing you to add borders, glitch effects, pixelated, noise, or segmentation video effects.

Conclusion

As you can tell, video dimensions significantly influence your media resolution and impact. Aspect ratio is the standard way to modify your media to fit YouTube, Instagram, Facebook, and other social apps. Changing dimensions is a DIY process; you can edit YouTube vertical video dimensions and other social apps like Facebook and Instagram through Filmora or Final Cut Pro.