The SMART Approach to Video Marketing for SMBs

[Infographic] Social Video Marketing Tips for Small Business

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Yield Cash Reviewing Gadgets, Apparel, and More on the Web

How to Get Paid to Review Products on YouTube

Richard Bennett

Oct 26, 2023• Proven solutions

0

You can get paid to review products on YouTube, and that’s just one of the benefits. Here are a few more:

• You get to help your viewers by providing them with both factual information, and the opinion of someone they trust (you!).
• Your reviews can help people save money! By watching your videos, viewers will be able to make informed buying decisions.
• Your reviews can help YOU save money! Once you build up a following of loyal subscribers, brands will start sending you free products to review.

How to Make Money on YouTube Doing Product Reviews

First, you need to find a product that you want to review. The product should be related to a topic you know a lot about. This will make your review more credible. It is easier to grow your channel if you focus on a niche (i.e. camera equipment or makeup) you are particularly knowledgeable about.

• Affiliate Links
• Getting Products for Free
• Filming the Video

Part 1: Get Paid by Reviewing Product with Affiliate Links

One of the main ways you can make money doing reviews is through affiliate links. When you join the affiliate program of an online store they will allow you to create special links, called affiliate links, to products listed there. You post these affiliate links in the descriptions of your video reviews and, if viewers choose to click on those links and buy the products, you will earn a sales commission. Here are some stores with great affiliate programs:

1. JVZoo

You can find high end products for about $5 to $10. Budgeting will be important if you plan on purchasing products to review instead of only reviewing products you already own (you should try to review items you already have as much as possible).

2. Click Bank

You can find a wide range of interesting products here, and you can earn as much as 75% on sales commissions if you provide your viewers with an affiliate link.

3. Warrior Plus

This is a highly renowned affiliate program. It very similar to JVZoo.

4. Amazon

It doesn’t get any better than Amazon. You can find just about anything.

Part 2: Getting Products for Free

Once you’ve built up authority as a reviewer, brands will start giving you free stuff to review. Until then, you can buy the products yourself or review products which you already own. It will be a lot cheaper to review things you already have, or which you were already planning to buy, than to buy products for the purpose of reviewing them. Your reviews will also be more detailed and useful when they are on products you are especially familiar with.

Once you start building a following, brands will come to you and it will be your choice whether you want to review the things they send you. Until then, try to promote/review products you already have opinions on.

Part 3: Filming the Video

Be completely honest. People are going to know when you are trying to sell something. Fake reviewers are all over the place, and they are easily spotted.

That does not mean you shouldn’t make money through affiliate links, or accept free products to review. So long as you are honest in your opinions, and open with your viewers about any relationships you have with brands, you are not ‘selling out’.

Bottom Line

It takes time to earn any money reviewing products on YouTube. However, once you are an established authority in your niche, brands might start coming to you on their own.

If you were going to be paid to review products on YouTube, what kinds of products would they be? And if you want to make the reviewing video better, you should use a video editing software like Filmora .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

You can get paid to review products on YouTube, and that’s just one of the benefits. Here are a few more:

• You get to help your viewers by providing them with both factual information, and the opinion of someone they trust (you!).
• Your reviews can help people save money! By watching your videos, viewers will be able to make informed buying decisions.
• Your reviews can help YOU save money! Once you build up a following of loyal subscribers, brands will start sending you free products to review.

How to Make Money on YouTube Doing Product Reviews

First, you need to find a product that you want to review. The product should be related to a topic you know a lot about. This will make your review more credible. It is easier to grow your channel if you focus on a niche (i.e. camera equipment or makeup) you are particularly knowledgeable about.

• Affiliate Links
• Getting Products for Free
• Filming the Video

Part 1: Get Paid by Reviewing Product with Affiliate Links

One of the main ways you can make money doing reviews is through affiliate links. When you join the affiliate program of an online store they will allow you to create special links, called affiliate links, to products listed there. You post these affiliate links in the descriptions of your video reviews and, if viewers choose to click on those links and buy the products, you will earn a sales commission. Here are some stores with great affiliate programs:

1. JVZoo

You can find high end products for about $5 to $10. Budgeting will be important if you plan on purchasing products to review instead of only reviewing products you already own (you should try to review items you already have as much as possible).

2. Click Bank

You can find a wide range of interesting products here, and you can earn as much as 75% on sales commissions if you provide your viewers with an affiliate link.

3. Warrior Plus

This is a highly renowned affiliate program. It very similar to JVZoo.

4. Amazon

It doesn’t get any better than Amazon. You can find just about anything.

Part 2: Getting Products for Free

Once you’ve built up authority as a reviewer, brands will start giving you free stuff to review. Until then, you can buy the products yourself or review products which you already own. It will be a lot cheaper to review things you already have, or which you were already planning to buy, than to buy products for the purpose of reviewing them. Your reviews will also be more detailed and useful when they are on products you are especially familiar with.

Once you start building a following, brands will come to you and it will be your choice whether you want to review the things they send you. Until then, try to promote/review products you already have opinions on.

Part 3: Filming the Video

Be completely honest. People are going to know when you are trying to sell something. Fake reviewers are all over the place, and they are easily spotted.

That does not mean you shouldn’t make money through affiliate links, or accept free products to review. So long as you are honest in your opinions, and open with your viewers about any relationships you have with brands, you are not ‘selling out’.

Bottom Line

It takes time to earn any money reviewing products on YouTube. However, once you are an established authority in your niche, brands might start coming to you on their own.

If you were going to be paid to review products on YouTube, what kinds of products would they be? And if you want to make the reviewing video better, you should use a video editing software like Filmora .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

You can get paid to review products on YouTube, and that’s just one of the benefits. Here are a few more:

• You get to help your viewers by providing them with both factual information, and the opinion of someone they trust (you!).
• Your reviews can help people save money! By watching your videos, viewers will be able to make informed buying decisions.
• Your reviews can help YOU save money! Once you build up a following of loyal subscribers, brands will start sending you free products to review.

How to Make Money on YouTube Doing Product Reviews

First, you need to find a product that you want to review. The product should be related to a topic you know a lot about. This will make your review more credible. It is easier to grow your channel if you focus on a niche (i.e. camera equipment or makeup) you are particularly knowledgeable about.

• Affiliate Links
• Getting Products for Free
• Filming the Video

Part 1: Get Paid by Reviewing Product with Affiliate Links

One of the main ways you can make money doing reviews is through affiliate links. When you join the affiliate program of an online store they will allow you to create special links, called affiliate links, to products listed there. You post these affiliate links in the descriptions of your video reviews and, if viewers choose to click on those links and buy the products, you will earn a sales commission. Here are some stores with great affiliate programs:

1. JVZoo

You can find high end products for about $5 to $10. Budgeting will be important if you plan on purchasing products to review instead of only reviewing products you already own (you should try to review items you already have as much as possible).

2. Click Bank

You can find a wide range of interesting products here, and you can earn as much as 75% on sales commissions if you provide your viewers with an affiliate link.

3. Warrior Plus

This is a highly renowned affiliate program. It very similar to JVZoo.

4. Amazon

It doesn’t get any better than Amazon. You can find just about anything.

Part 2: Getting Products for Free

Once you’ve built up authority as a reviewer, brands will start giving you free stuff to review. Until then, you can buy the products yourself or review products which you already own. It will be a lot cheaper to review things you already have, or which you were already planning to buy, than to buy products for the purpose of reviewing them. Your reviews will also be more detailed and useful when they are on products you are especially familiar with.

Once you start building a following, brands will come to you and it will be your choice whether you want to review the things they send you. Until then, try to promote/review products you already have opinions on.

Part 3: Filming the Video

Be completely honest. People are going to know when you are trying to sell something. Fake reviewers are all over the place, and they are easily spotted.

That does not mean you shouldn’t make money through affiliate links, or accept free products to review. So long as you are honest in your opinions, and open with your viewers about any relationships you have with brands, you are not ‘selling out’.

Bottom Line

It takes time to earn any money reviewing products on YouTube. However, once you are an established authority in your niche, brands might start coming to you on their own.

If you were going to be paid to review products on YouTube, what kinds of products would they be? And if you want to make the reviewing video better, you should use a video editing software like Filmora .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

You can get paid to review products on YouTube, and that’s just one of the benefits. Here are a few more:

• You get to help your viewers by providing them with both factual information, and the opinion of someone they trust (you!).
• Your reviews can help people save money! By watching your videos, viewers will be able to make informed buying decisions.
• Your reviews can help YOU save money! Once you build up a following of loyal subscribers, brands will start sending you free products to review.

How to Make Money on YouTube Doing Product Reviews

First, you need to find a product that you want to review. The product should be related to a topic you know a lot about. This will make your review more credible. It is easier to grow your channel if you focus on a niche (i.e. camera equipment or makeup) you are particularly knowledgeable about.

• Affiliate Links
• Getting Products for Free
• Filming the Video

Part 1: Get Paid by Reviewing Product with Affiliate Links

One of the main ways you can make money doing reviews is through affiliate links. When you join the affiliate program of an online store they will allow you to create special links, called affiliate links, to products listed there. You post these affiliate links in the descriptions of your video reviews and, if viewers choose to click on those links and buy the products, you will earn a sales commission. Here are some stores with great affiliate programs:

1. JVZoo

You can find high end products for about $5 to $10. Budgeting will be important if you plan on purchasing products to review instead of only reviewing products you already own (you should try to review items you already have as much as possible).

2. Click Bank

You can find a wide range of interesting products here, and you can earn as much as 75% on sales commissions if you provide your viewers with an affiliate link.

3. Warrior Plus

This is a highly renowned affiliate program. It very similar to JVZoo.

4. Amazon

It doesn’t get any better than Amazon. You can find just about anything.

Part 2: Getting Products for Free

Once you’ve built up authority as a reviewer, brands will start giving you free stuff to review. Until then, you can buy the products yourself or review products which you already own. It will be a lot cheaper to review things you already have, or which you were already planning to buy, than to buy products for the purpose of reviewing them. Your reviews will also be more detailed and useful when they are on products you are especially familiar with.

Once you start building a following, brands will come to you and it will be your choice whether you want to review the things they send you. Until then, try to promote/review products you already have opinions on.

Part 3: Filming the Video

Be completely honest. People are going to know when you are trying to sell something. Fake reviewers are all over the place, and they are easily spotted.

That does not mean you shouldn’t make money through affiliate links, or accept free products to review. So long as you are honest in your opinions, and open with your viewers about any relationships you have with brands, you are not ‘selling out’.

Bottom Line

It takes time to earn any money reviewing products on YouTube. However, once you are an established authority in your niche, brands might start coming to you on their own.

If you were going to be paid to review products on YouTube, what kinds of products would they be? And if you want to make the reviewing video better, you should use a video editing software like Filmora .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett