The Ultimate Strategy for Stellar Valorant Video Thumbnails on YouTube

As a content creator on YouTube, you know how important it is to have a strong thumbnail that stands out from the competition. Not only does a thumbnail help attract viewers to your video, but it’s also the first thing people see when they come across your content on the platform. That’s why it’s crucial to put effort into designing an eye-catching thumbnail that accurately represents your video.

When creating a thumbnail for your Valorant video, it’s important to remember that the recommended size is 1280 x 720 pixels. This will ensure that your thumbnail looks clear and professional on all devices. In addition to size, it’s also essential to consider the composition of your thumbnail. In this article, we’ll provide tips and tricks for creating professional Valorant thumbnails that will help boost your views and engagement.

What Is Valorant?

Valorant is a free-to-play tactical first-person shooter video game developed and published by Riot Games. The game was released in June 2020 and has quickly gained popularity due to its high-stakes, team-based gameplay and unique characters.

In Valorant, players choose from a roster of agents, each with their abilities and playstyle, and compete in 5v5 objective-based matches. The game has a variety of game modes, including the popular “Spike Rush” mode, which features a shorter round time and special abilities for all players. Valorant is available on Microsoft Windows and will soon be available on other platforms.

Why Create Thumbnails for Your Valorant YouTube Videos?

Creating a thumbnail for your Valorant YouTube video is an important step in the video creation process. A thumbnail is a visual representation of your video and can help attract viewers to your content.

When someone comes across your video in their feed, the thumbnail is often the first thing they see, so it’s crucial to make it as eye-catching and compelling as possible. A strong thumbnail can help increase your views and engagement and establish your brand as a content creator. By putting effort into designing a professional and relevant thumbnail, you can set your video apart from the competition and entice viewers to click and watch.

How To Make a Valorant Thumbnail for Free?

If you want to create a Valorant thumbnail for your YouTube videos but don’t want to spend any money, you still have plenty of options. One way to create a thumbnail for free is by using a free online design tool or thumbnail maker. Or, you can try Wondershare Filmora .

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Not only is Filmora a powerful video editing software, and it has a range of features and tools that make it easy to design and create custom thumbnails. Even better, you can use the trial version of Filmora to create a thumbnail for free. You need to download the trial version and start experimenting with the various design tools and templates to create a thumbnail that reflects your style and brand.

Creating a Valorant thumbnail for YouTube using Filmora can be very easy. Just follow these steps:

Step1 Take a screenshot of your gameplay by pressing the “F12“ key on your keyboard while in the game. This will save the screenshot to your computer.

Step2 Launch Filmora and create a new project.

Step3 Import the screenshot into the media library by clicking the “Import“ button.

Step4 Drag the screenshot from the media library into the timeline.

Step5 Use the “Smart Cutout“ feature to select and cut out specific elements from the screenshot.

Step6 Choose the elements of the screenshot that you want to keep.

Step7 Remove any parts of the screenshot that you do not want to include in the thumbnail.

Step8 Extract the selected elements from the screenshot. You can resize the elements as desired.

Step9 Add a background to the track below the screenshot by dragging a background image from the media library into the timeline. Alternatively, you can import your image as a background by clicking the “Import“ button and selecting the image file from your computer.

Step10 Add an effect, such as a gun effect, by searching for the desired effect in the “Effects“ tab and dragging it into the timeline.

Step11 Adjust the opacity of the effect as desired.

Step12 Add some titles and texts for your thumbnail.

Step13 Customize the appearance and rotation of the fire effect as desired.

Step14 Edit the texts and adjust the appearance of the texts in the Titles window.

Step15 Choose a still frame that you like and take a snapshot of it.

Step16 Select the snapshot format and storage path. The snapshot will appear in the media library.

Step17 Right-click on the snapshot and select “Reveal in Explorer“ to find the file on your computer. You can now use it as your Valorant thumbnail.

Please note that while using the trial version of Filmora, a watermark will be added to the exported video. However, the watermark will not be added to the snapshot, so you can use the snapshot as your Valorant thumbnail without any issues.

Tips for Making Awesome Thumbnails for Your YouTube Valorant Videos

By following these tips, you can create an eye-catching and effective thumbnail for your Valorant YouTube videos that will help boost your views and engagement.

• Use high-quality images and graphics: A thumbnail with low-quality or pixelated images will not be as effective as a thumbnail with clear, high-resolution graphics.
• Use bold, eye-catching colors: Bright colors can help your thumbnail stand out in a crowded feed.
• Include relevant text: Use text to give viewers an idea of what to expect from your video and to entice them to click.
• Use clear, legible fonts: Make sure the text on your thumbnail is easy to read and doesn’t distract from the overall design.
• Keep it simple: Avoid overcrowding your thumbnail with too many elements or text. A clean, simple design is often more effective.
• Make it relevant: Your thumbnail should accurately represent the content of your video.
• Test different designs: Be bold and experiment with design elements and layouts to find what works best for your brand.

Want To Be a Valorant YouTuber? Learn From These 5 Ones

If you’re interested in becoming a Valorant YouTuber, there are many successful content creators in the Valorant community whom you can learn from. Here are five Valorant YouTubers that are worth checking out:

1. Shroud – Well-Known Valorant YouTuber With 6.8M Subscribers

Shroud is a well-known and respected content creator and player in the Valorant community. He has a strong background in professional CS:GO and has continued to thrive in the competitive Valorant scene despite being older than many other eSports players.

He is known for his gameplay videos and relaxed, easygoing personality, contributing to his widespread popularity and admiration among fans. In addition to his professional gameplay, Shroud is highly skilled and continues to compete at a high level, further solidifying his reputation as a top Valorant player.

2. TenZ – Popular Valorant Player With 1.6M Subscribers

TenZ is a highly skilled and popular Valorant player and content creator known for his exceptional ability in the game. He has achieved a high level of success and has been recognized as one of the best Valorant players in the world.

In addition to his full matches and 1v1 videos, TenZ also produces educational content, providing tips and tricks to his viewers. Despite facing some challenges and setbacks, TenZ has remained a prominent figure in the Valorant community and continues to be highly respected for his skills and contributions.

3. n0ted – Prolific Valorant YouTuber With 614k Subscribers

n0ted is a dedicated and prolific Valorant content creator, consistently uploading new videos to his YouTube channel daily. He offers a wide range of content, including gameplay highlights, funny moments, helpful tips, and updates on the latest happenings in the Valorant community.

His channel is a reliable source for those looking for consistently fresh and diverse Valorant content on YouTube. Whether you’re interested in learning new strategies, having a few laughs, or staying up to date with the latest developments in the game, n0ted’s channel has something for everyone.

4. Hiko - Valorant Content Creator With 382k YouTube Subscrbers

Hiko is a well-known Valorant content creator and former player of Counter-Strike: Global Offensive (CS:GO). He is known for his skill in first-person shooter games and his expertise in Valorant, which he shares through tips and gameplay videos on his channels on Twitch and YouTube.

Hiko is currently a content creator for 100 Thieves, a gaming organization he represents in various tournaments and competitions. He is a reliable source of high-quality Valorant content and regularly uploads new videos for his followers.

5. C9 meL – Professional Valorant Player With 33.6K YouTube Subscribers

C9 meL is a highly respected professional Valorant player and leader of the team Cloud 9 White. She is known for her sense of humor, helpful tips, and Agent tutorials and montages. As the in-game leader for her team, MeL has developed exceptional game sense and strategic skills, making her a valuable teacher and resource for other players.

In addition to her instructional content, MeL’s videos often feature a mix of comedy and skill, making them enjoyable for entertainment and improvement purposes. Overall, MeL is a talented and well-respected member of the Valorant community.

Conclusion

Creating a Valorant thumbnail for your YouTube videos can be important for promoting and attracting views to your content. Using Filmora, you can easily create a thumbnail for free by following the steps outlined in this article.

Additionally, there are many successful Valorant YouTubers who offer a range of content and can serve as inspiration for those interested in starting their channel. Creating visually appealing and engaging thumbnails ensures that your videos stand out and draw in viewers.

Free Download For macOS 10.14 or later

Not only is Filmora a powerful video editing software, and it has a range of features and tools that make it easy to design and create custom thumbnails. Even better, you can use the trial version of Filmora to create a thumbnail for free. You need to download the trial version and start experimenting with the various design tools and templates to create a thumbnail that reflects your style and brand.

Creating a Valorant thumbnail for YouTube using Filmora can be very easy. Just follow these steps:

Step1 Take a screenshot of your gameplay by pressing the “F12“ key on your keyboard while in the game. This will save the screenshot to your computer.

Step2 Launch Filmora and create a new project.

Step3 Import the screenshot into the media library by clicking the “Import“ button.

Step4 Drag the screenshot from the media library into the timeline.

Step5 Use the “Smart Cutout“ feature to select and cut out specific elements from the screenshot.

Step6 Choose the elements of the screenshot that you want to keep.

Step7 Remove any parts of the screenshot that you do not want to include in the thumbnail.

Step8 Extract the selected elements from the screenshot. You can resize the elements as desired.

Step9 Add a background to the track below the screenshot by dragging a background image from the media library into the timeline. Alternatively, you can import your image as a background by clicking the “Import“ button and selecting the image file from your computer.

Step10 Add an effect, such as a gun effect, by searching for the desired effect in the “Effects“ tab and dragging it into the timeline.

Step11 Adjust the opacity of the effect as desired.

Step12 Add some titles and texts for your thumbnail.

Step13 Customize the appearance and rotation of the fire effect as desired.

Step14 Edit the texts and adjust the appearance of the texts in the Titles window.

Step15 Choose a still frame that you like and take a snapshot of it.

Step16 Select the snapshot format and storage path. The snapshot will appear in the media library.

Step17 Right-click on the snapshot and select “Reveal in Explorer“ to find the file on your computer. You can now use it as your Valorant thumbnail.

Please note that while using the trial version of Filmora, a watermark will be added to the exported video. However, the watermark will not be added to the snapshot, so you can use the snapshot as your Valorant thumbnail without any issues.

Tips for Making Awesome Thumbnails for Your YouTube Valorant Videos

By following these tips, you can create an eye-catching and effective thumbnail for your Valorant YouTube videos that will help boost your views and engagement.

• Use high-quality images and graphics: A thumbnail with low-quality or pixelated images will not be as effective as a thumbnail with clear, high-resolution graphics.
• Use bold, eye-catching colors: Bright colors can help your thumbnail stand out in a crowded feed.
• Include relevant text: Use text to give viewers an idea of what to expect from your video and to entice them to click.
• Use clear, legible fonts: Make sure the text on your thumbnail is easy to read and doesn’t distract from the overall design.
• Keep it simple: Avoid overcrowding your thumbnail with too many elements or text. A clean, simple design is often more effective.
• Make it relevant: Your thumbnail should accurately represent the content of your video.
• Test different designs: Be bold and experiment with design elements and layouts to find what works best for your brand.

Want To Be a Valorant YouTuber? Learn From These 5 Ones

If you’re interested in becoming a Valorant YouTuber, there are many successful content creators in the Valorant community whom you can learn from. Here are five Valorant YouTubers that are worth checking out:

1. Shroud – Well-Known Valorant YouTuber With 6.8M Subscribers

Shroud is a well-known and respected content creator and player in the Valorant community. He has a strong background in professional CS:GO and has continued to thrive in the competitive Valorant scene despite being older than many other eSports players.

He is known for his gameplay videos and relaxed, easygoing personality, contributing to his widespread popularity and admiration among fans. In addition to his professional gameplay, Shroud is highly skilled and continues to compete at a high level, further solidifying his reputation as a top Valorant player.

2. TenZ – Popular Valorant Player With 1.6M Subscribers

TenZ is a highly skilled and popular Valorant player and content creator known for his exceptional ability in the game. He has achieved a high level of success and has been recognized as one of the best Valorant players in the world.

In addition to his full matches and 1v1 videos, TenZ also produces educational content, providing tips and tricks to his viewers. Despite facing some challenges and setbacks, TenZ has remained a prominent figure in the Valorant community and continues to be highly respected for his skills and contributions.

3. n0ted – Prolific Valorant YouTuber With 614k Subscribers

n0ted is a dedicated and prolific Valorant content creator, consistently uploading new videos to his YouTube channel daily. He offers a wide range of content, including gameplay highlights, funny moments, helpful tips, and updates on the latest happenings in the Valorant community.

His channel is a reliable source for those looking for consistently fresh and diverse Valorant content on YouTube. Whether you’re interested in learning new strategies, having a few laughs, or staying up to date with the latest developments in the game, n0ted’s channel has something for everyone.

4. Hiko - Valorant Content Creator With 382k YouTube Subscrbers

Hiko is a well-known Valorant content creator and former player of Counter-Strike: Global Offensive (CS:GO). He is known for his skill in first-person shooter games and his expertise in Valorant, which he shares through tips and gameplay videos on his channels on Twitch and YouTube.

Hiko is currently a content creator for 100 Thieves, a gaming organization he represents in various tournaments and competitions. He is a reliable source of high-quality Valorant content and regularly uploads new videos for his followers.

5. C9 meL – Professional Valorant Player With 33.6K YouTube Subscribers

C9 meL is a highly respected professional Valorant player and leader of the team Cloud 9 White. She is known for her sense of humor, helpful tips, and Agent tutorials and montages. As the in-game leader for her team, MeL has developed exceptional game sense and strategic skills, making her a valuable teacher and resource for other players.

In addition to her instructional content, MeL’s videos often feature a mix of comedy and skill, making them enjoyable for entertainment and improvement purposes. Overall, MeL is a talented and well-respected member of the Valorant community.

Conclusion

Creating a Valorant thumbnail for your YouTube videos can be important for promoting and attracting views to your content. Using Filmora, you can easily create a thumbnail for free by following the steps outlined in this article.

Additionally, there are many successful Valorant YouTubers who offer a range of content and can serve as inspiration for those interested in starting their channel. Creating visually appealing and engaging thumbnails ensures that your videos stand out and draw in viewers.

The Pathway to Recognition: YouTubers’ Guide to Personal Brands

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Also read: