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"2024 Approved Top 10 No-Cost Video Cutting Apps"
Top 10 No-Cost Video Cutting Apps
Best Free Video Editing Programs You Should Know
Richard Bennett
Oct 26, 2023• Proven solutions
Check out our most updated guide on this topic: The Best Free Video Editing Software for YouTube - Top 8 Reviews .
Looking for free video editing software? Thanks to high-end smartphone cameras and affordable video recording equipment, it has never been easier to make great looking YouTube videos. However, many talented creators struggle to edit their videos without having to spend a lot of money. Fortunately, there are numerous free video editing software programs that can be used for this purpose, allowing content creators to complete and publish high-quality content even if they operate on a moderate budget.
Here is a list of great software that can be used free of charge:
- Avidemux
- Blender
- Wondershare Filmii
- Hitfilm Express
- iMovie
- Lightworks
- Machete Video Editor Lite
- Open Shot
- Shotcut
- Video Pad
- VSDC Free Video Editor
- WeVideo
- Windows Movie Maker
1. Avidemux
Available for: Windows, Mac OS X, Linux
Perhaps the strongest argument in favor of Avidemux is its extreme flexibility. This free video editor is available for Windows, iOS, and Linux, and it supports a wide variety of formats and codecs. It is primarily intended for basic cutting, but in the hands of a capable editor, it can perform very well on more demanding projects. Avidemux is also known for its strong scripting capacities, which allow for faster execution of routine tasks and consequently a more streamlined video production process.
- Compatibility with multiple OS platforms
- Easy task automation
- Supports numerous video formats
2. Blender
Available for: Windows, Mac OS, Linux
When you need a reliable tool for 3D animation, Blender is your go-to solution. This open-source suite has a range of advanced functionalities, supporting the entire process of 3D creation, from modeling and rigging to video editing. As a public project that involved a large number of creative professionals during the design stage, Blender is truly a promising alternative to corporate products. This free creative suite is quite versatile and can be used for tasks such as game creation, video editing, post-production effects, and rendering.
- Primarily intended for 3D animation projects
- Allows great creative freedom on a wide range of tasks
- Customizable and user-friendly interface
3. Wondershare Filmii
Available for: Windowsx
As one of the most commonly used free video editing software packages, Wondershare Filmii deserves some consideration. It is famous for its beautiful video templates and attractive interface of software.
- Various types of templates to get started fast
- Auto-create functionality speeds up the editing process
- Customize videos with smart editing tools that allow you to add, remove, and adjust clips and effects with more flexibility
4. HitFilm Express
If you want your videos to have a cinematic look and feel, Hitfilm Express might be the right software for you. It can be used to cut scenes, adjust color levels, or apply filters and special effects. With an interface that resembles classic editing suites, it won’t take too long to learn how to import raw materials, arrange a timeline, or edit the images to best express your creative vision.
- Great cutting tools and audio/video filters
- Allows keying for green screen effects
- Support for 3D videos
5. iMovie
Available for: iOS, Mac OS
Video makers who prefer Apple hardware will be tempted to use iMovie for video editing purposes, and they certainly won’t go wrong. This free software has all it takes to produce a stunning-quality video, including ten cinematic filters. It is even possible to start editing the shots on your phone, then easily transfer them to your MacBook laptop to execute more precise operations and tweak the colors.
- Works on all Apple devices, including smartphones and iPods
- Supports 4K high-resolution videos
- Amazing filters for cinematic quality of your videos
- Easy sharing to social networks or directly to YouTube
6. Lightworks
Available for: Windows, Mac, Linux
This package is free for home use, and it comes with an impressive collection of tools that are typically found in professional suites. The timeline is very easy to manage, while users can take advantage of real-time effects and color correction tools to improve the look of the video. Admittedly, it might take some time to learn how to use this package, but that’s time well spent if you are an up-and-coming video creator or short film editor.
- Broad choice of preset video effects
- Imports raw material directly from a camera
- Support for work on dual monitors
- Frame rate adjustment
7. Machete Video Editor Lite
Available for: Windows
As a simplified version of a more comprehensive professional solution, Machete Lite has obvious advantages over other free video editing software products. It supports only two formats (AVI and WMS), so its range of applications is somewhat limited. On the positive side, most video and audio codecs are supported, while the interface is very intuitive. Overall, it’s a good choice for anyone looking to edit simple videos quickly.
- Support for Ultra HD 4K video
- Ability to merge separate video files in the same format
- Access to metadata (file tags)
8. OpenShot
Available for: Windows, Mac OS, Linux
A unique combination of simplicity and power sets Open Shot apart from similar products. Basic cutting and composing are surprisingly simple and quick, and more demanding users will discover a trove of advanced features. The program lets you work with unlimited layers so it is possible to add background video or multiple audio channels, while its video effects engine can achieve truly impressive results.
- Easy to learn, easier to use
- Excellent video cutting tools
- Visualization of audio files
9. Shotcut
Available for: Windows, Mac OS, Linux
Shotcut has a reputation as one of the most reliable editing tools you can download for free, and this reputation is well deserved. Cutting the video’s length down is easy as 1-2-3, while users who want to apply filters and effects will have plenty of choices to work with. A wide variety of video formats are supported, so you will be able to handle any task without changing the editor.
- Well designed UI
- A wide range of filters and effects
- Support for video streaming and web camera input
10. VideoPad
Available for: Windows, Mac OS, Android, Kindle
You don’t have to be a professional editor to take full advantage of Video Pad and its advanced features. This free package packs more than 50 amazing video effects and transitions, so it’s super easy to transform your home video into a visual masterpiece. The editor has no issues with any commonly used video format, and it can take direct input from a camcorder or a webcam. Image stabilization and color correction tools complete the package and guarantee great looking videos.
- Video effects that anyone can use with amazing results
- Drag-and-drop commands for simple editing
- Multi-track audio mixing
11. VSDC Free Video Editor
Available for: Windows
Broad compatibility is one of the greatest strengths of this software, as it supports practically any format or codec you can think of. However, it is also notable for non-linear editing capacities, great visual/audio effects, and the simple creation of masks. With the help of some color blending and a few filters, VSDC can be used to produce smooth, attention-grabbing YouTube videos, as well as a range of other video materials with absolute ease, even if you are new to filmmaking.
- Non-linear sequencing of shots
- Precise object positioning and/or masking
- Simple exporting of finished videos to social networks
12. WeVideo
Available for: Windows, Mac OS, iOS, Android
A very practical free tool that can be accessed from mobile platforms, WeVideo represents a solid choice for beginners as well as experienced video creators. Special effects and green screen effects are straightforward to use with an online solution that doesn’t require any downloads or software installation.
- Cloud-based solution with hosted storage
- Intuitive interface that allows easy access to all features
- Support for high-resolution 4K video files
13. Windows Movie Maker
Available for: Windows
Everyone knows about this editor since it’s been around for a long time. Microsoft stopped releasing new versions, but Windows Movie Maker remains relevant in 2018. It’s definitely not the most advanced product in the market and it is best suited for simple projects and beginner-level users. However, its cutting and editing tools are pretty solid, while transitions, animations, and visual effects are quite simple to pull off.
- Already included on many Windows-based computers
- Sourcing footage from a computer or camera
- Direct sharing to YouTube and other networks
Are you ready for something better?
As you can see, there is no shortage of free video editing software suites. However, free software does tend to be either very limited, or very specifically targeted (i.e. Blender is specifically for animators). Wondershare’s Filmora Video Editor is a great choice for YouTubers and other video creators who are starting to grow out of programs like Windows Movie maker. You can even try all the features for free, for as long as you like! Exports from the free trial do have a watermark, though.
What free video editing software have you tried?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Check out our most updated guide on this topic: The Best Free Video Editing Software for YouTube - Top 8 Reviews .
Looking for free video editing software? Thanks to high-end smartphone cameras and affordable video recording equipment, it has never been easier to make great looking YouTube videos. However, many talented creators struggle to edit their videos without having to spend a lot of money. Fortunately, there are numerous free video editing software programs that can be used for this purpose, allowing content creators to complete and publish high-quality content even if they operate on a moderate budget.
Here is a list of great software that can be used free of charge:
- Avidemux
- Blender
- Wondershare Filmii
- Hitfilm Express
- iMovie
- Lightworks
- Machete Video Editor Lite
- Open Shot
- Shotcut
- Video Pad
- VSDC Free Video Editor
- WeVideo
- Windows Movie Maker
1. Avidemux
Available for: Windows, Mac OS X, Linux
Perhaps the strongest argument in favor of Avidemux is its extreme flexibility. This free video editor is available for Windows, iOS, and Linux, and it supports a wide variety of formats and codecs. It is primarily intended for basic cutting, but in the hands of a capable editor, it can perform very well on more demanding projects. Avidemux is also known for its strong scripting capacities, which allow for faster execution of routine tasks and consequently a more streamlined video production process.
- Compatibility with multiple OS platforms
- Easy task automation
- Supports numerous video formats
2. Blender
Available for: Windows, Mac OS, Linux
When you need a reliable tool for 3D animation, Blender is your go-to solution. This open-source suite has a range of advanced functionalities, supporting the entire process of 3D creation, from modeling and rigging to video editing. As a public project that involved a large number of creative professionals during the design stage, Blender is truly a promising alternative to corporate products. This free creative suite is quite versatile and can be used for tasks such as game creation, video editing, post-production effects, and rendering.
- Primarily intended for 3D animation projects
- Allows great creative freedom on a wide range of tasks
- Customizable and user-friendly interface
3. Wondershare Filmii
Available for: Windowsx
As one of the most commonly used free video editing software packages, Wondershare Filmii deserves some consideration. It is famous for its beautiful video templates and attractive interface of software.
- Various types of templates to get started fast
- Auto-create functionality speeds up the editing process
- Customize videos with smart editing tools that allow you to add, remove, and adjust clips and effects with more flexibility
4. HitFilm Express
If you want your videos to have a cinematic look and feel, Hitfilm Express might be the right software for you. It can be used to cut scenes, adjust color levels, or apply filters and special effects. With an interface that resembles classic editing suites, it won’t take too long to learn how to import raw materials, arrange a timeline, or edit the images to best express your creative vision.
- Great cutting tools and audio/video filters
- Allows keying for green screen effects
- Support for 3D videos
5. iMovie
Available for: iOS, Mac OS
Video makers who prefer Apple hardware will be tempted to use iMovie for video editing purposes, and they certainly won’t go wrong. This free software has all it takes to produce a stunning-quality video, including ten cinematic filters. It is even possible to start editing the shots on your phone, then easily transfer them to your MacBook laptop to execute more precise operations and tweak the colors.
- Works on all Apple devices, including smartphones and iPods
- Supports 4K high-resolution videos
- Amazing filters for cinematic quality of your videos
- Easy sharing to social networks or directly to YouTube
6. Lightworks
Available for: Windows, Mac, Linux
This package is free for home use, and it comes with an impressive collection of tools that are typically found in professional suites. The timeline is very easy to manage, while users can take advantage of real-time effects and color correction tools to improve the look of the video. Admittedly, it might take some time to learn how to use this package, but that’s time well spent if you are an up-and-coming video creator or short film editor.
- Broad choice of preset video effects
- Imports raw material directly from a camera
- Support for work on dual monitors
- Frame rate adjustment
7. Machete Video Editor Lite
Available for: Windows
As a simplified version of a more comprehensive professional solution, Machete Lite has obvious advantages over other free video editing software products. It supports only two formats (AVI and WMS), so its range of applications is somewhat limited. On the positive side, most video and audio codecs are supported, while the interface is very intuitive. Overall, it’s a good choice for anyone looking to edit simple videos quickly.
- Support for Ultra HD 4K video
- Ability to merge separate video files in the same format
- Access to metadata (file tags)
8. OpenShot
Available for: Windows, Mac OS, Linux
A unique combination of simplicity and power sets Open Shot apart from similar products. Basic cutting and composing are surprisingly simple and quick, and more demanding users will discover a trove of advanced features. The program lets you work with unlimited layers so it is possible to add background video or multiple audio channels, while its video effects engine can achieve truly impressive results.
- Easy to learn, easier to use
- Excellent video cutting tools
- Visualization of audio files
9. Shotcut
Available for: Windows, Mac OS, Linux
Shotcut has a reputation as one of the most reliable editing tools you can download for free, and this reputation is well deserved. Cutting the video’s length down is easy as 1-2-3, while users who want to apply filters and effects will have plenty of choices to work with. A wide variety of video formats are supported, so you will be able to handle any task without changing the editor.
- Well designed UI
- A wide range of filters and effects
- Support for video streaming and web camera input
10. VideoPad
Available for: Windows, Mac OS, Android, Kindle
You don’t have to be a professional editor to take full advantage of Video Pad and its advanced features. This free package packs more than 50 amazing video effects and transitions, so it’s super easy to transform your home video into a visual masterpiece. The editor has no issues with any commonly used video format, and it can take direct input from a camcorder or a webcam. Image stabilization and color correction tools complete the package and guarantee great looking videos.
- Video effects that anyone can use with amazing results
- Drag-and-drop commands for simple editing
- Multi-track audio mixing
11. VSDC Free Video Editor
Available for: Windows
Broad compatibility is one of the greatest strengths of this software, as it supports practically any format or codec you can think of. However, it is also notable for non-linear editing capacities, great visual/audio effects, and the simple creation of masks. With the help of some color blending and a few filters, VSDC can be used to produce smooth, attention-grabbing YouTube videos, as well as a range of other video materials with absolute ease, even if you are new to filmmaking.
- Non-linear sequencing of shots
- Precise object positioning and/or masking
- Simple exporting of finished videos to social networks
12. WeVideo
Available for: Windows, Mac OS, iOS, Android
A very practical free tool that can be accessed from mobile platforms, WeVideo represents a solid choice for beginners as well as experienced video creators. Special effects and green screen effects are straightforward to use with an online solution that doesn’t require any downloads or software installation.
- Cloud-based solution with hosted storage
- Intuitive interface that allows easy access to all features
- Support for high-resolution 4K video files
13. Windows Movie Maker
Available for: Windows
Everyone knows about this editor since it’s been around for a long time. Microsoft stopped releasing new versions, but Windows Movie Maker remains relevant in 2018. It’s definitely not the most advanced product in the market and it is best suited for simple projects and beginner-level users. However, its cutting and editing tools are pretty solid, while transitions, animations, and visual effects are quite simple to pull off.
- Already included on many Windows-based computers
- Sourcing footage from a computer or camera
- Direct sharing to YouTube and other networks
Are you ready for something better?
As you can see, there is no shortage of free video editing software suites. However, free software does tend to be either very limited, or very specifically targeted (i.e. Blender is specifically for animators). Wondershare’s Filmora Video Editor is a great choice for YouTubers and other video creators who are starting to grow out of programs like Windows Movie maker. You can even try all the features for free, for as long as you like! Exports from the free trial do have a watermark, though.
What free video editing software have you tried?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Check out our most updated guide on this topic: The Best Free Video Editing Software for YouTube - Top 8 Reviews .
Looking for free video editing software? Thanks to high-end smartphone cameras and affordable video recording equipment, it has never been easier to make great looking YouTube videos. However, many talented creators struggle to edit their videos without having to spend a lot of money. Fortunately, there are numerous free video editing software programs that can be used for this purpose, allowing content creators to complete and publish high-quality content even if they operate on a moderate budget.
Here is a list of great software that can be used free of charge:
- Avidemux
- Blender
- Wondershare Filmii
- Hitfilm Express
- iMovie
- Lightworks
- Machete Video Editor Lite
- Open Shot
- Shotcut
- Video Pad
- VSDC Free Video Editor
- WeVideo
- Windows Movie Maker
1. Avidemux
Available for: Windows, Mac OS X, Linux
Perhaps the strongest argument in favor of Avidemux is its extreme flexibility. This free video editor is available for Windows, iOS, and Linux, and it supports a wide variety of formats and codecs. It is primarily intended for basic cutting, but in the hands of a capable editor, it can perform very well on more demanding projects. Avidemux is also known for its strong scripting capacities, which allow for faster execution of routine tasks and consequently a more streamlined video production process.
- Compatibility with multiple OS platforms
- Easy task automation
- Supports numerous video formats
2. Blender
Available for: Windows, Mac OS, Linux
When you need a reliable tool for 3D animation, Blender is your go-to solution. This open-source suite has a range of advanced functionalities, supporting the entire process of 3D creation, from modeling and rigging to video editing. As a public project that involved a large number of creative professionals during the design stage, Blender is truly a promising alternative to corporate products. This free creative suite is quite versatile and can be used for tasks such as game creation, video editing, post-production effects, and rendering.
- Primarily intended for 3D animation projects
- Allows great creative freedom on a wide range of tasks
- Customizable and user-friendly interface
3. Wondershare Filmii
Available for: Windowsx
As one of the most commonly used free video editing software packages, Wondershare Filmii deserves some consideration. It is famous for its beautiful video templates and attractive interface of software.
- Various types of templates to get started fast
- Auto-create functionality speeds up the editing process
- Customize videos with smart editing tools that allow you to add, remove, and adjust clips and effects with more flexibility
4. HitFilm Express
If you want your videos to have a cinematic look and feel, Hitfilm Express might be the right software for you. It can be used to cut scenes, adjust color levels, or apply filters and special effects. With an interface that resembles classic editing suites, it won’t take too long to learn how to import raw materials, arrange a timeline, or edit the images to best express your creative vision.
- Great cutting tools and audio/video filters
- Allows keying for green screen effects
- Support for 3D videos
5. iMovie
Available for: iOS, Mac OS
Video makers who prefer Apple hardware will be tempted to use iMovie for video editing purposes, and they certainly won’t go wrong. This free software has all it takes to produce a stunning-quality video, including ten cinematic filters. It is even possible to start editing the shots on your phone, then easily transfer them to your MacBook laptop to execute more precise operations and tweak the colors.
- Works on all Apple devices, including smartphones and iPods
- Supports 4K high-resolution videos
- Amazing filters for cinematic quality of your videos
- Easy sharing to social networks or directly to YouTube
6. Lightworks
Available for: Windows, Mac, Linux
This package is free for home use, and it comes with an impressive collection of tools that are typically found in professional suites. The timeline is very easy to manage, while users can take advantage of real-time effects and color correction tools to improve the look of the video. Admittedly, it might take some time to learn how to use this package, but that’s time well spent if you are an up-and-coming video creator or short film editor.
- Broad choice of preset video effects
- Imports raw material directly from a camera
- Support for work on dual monitors
- Frame rate adjustment
7. Machete Video Editor Lite
Available for: Windows
As a simplified version of a more comprehensive professional solution, Machete Lite has obvious advantages over other free video editing software products. It supports only two formats (AVI and WMS), so its range of applications is somewhat limited. On the positive side, most video and audio codecs are supported, while the interface is very intuitive. Overall, it’s a good choice for anyone looking to edit simple videos quickly.
- Support for Ultra HD 4K video
- Ability to merge separate video files in the same format
- Access to metadata (file tags)
8. OpenShot
Available for: Windows, Mac OS, Linux
A unique combination of simplicity and power sets Open Shot apart from similar products. Basic cutting and composing are surprisingly simple and quick, and more demanding users will discover a trove of advanced features. The program lets you work with unlimited layers so it is possible to add background video or multiple audio channels, while its video effects engine can achieve truly impressive results.
- Easy to learn, easier to use
- Excellent video cutting tools
- Visualization of audio files
9. Shotcut
Available for: Windows, Mac OS, Linux
Shotcut has a reputation as one of the most reliable editing tools you can download for free, and this reputation is well deserved. Cutting the video’s length down is easy as 1-2-3, while users who want to apply filters and effects will have plenty of choices to work with. A wide variety of video formats are supported, so you will be able to handle any task without changing the editor.
- Well designed UI
- A wide range of filters and effects
- Support for video streaming and web camera input
10. VideoPad
Available for: Windows, Mac OS, Android, Kindle
You don’t have to be a professional editor to take full advantage of Video Pad and its advanced features. This free package packs more than 50 amazing video effects and transitions, so it’s super easy to transform your home video into a visual masterpiece. The editor has no issues with any commonly used video format, and it can take direct input from a camcorder or a webcam. Image stabilization and color correction tools complete the package and guarantee great looking videos.
- Video effects that anyone can use with amazing results
- Drag-and-drop commands for simple editing
- Multi-track audio mixing
11. VSDC Free Video Editor
Available for: Windows
Broad compatibility is one of the greatest strengths of this software, as it supports practically any format or codec you can think of. However, it is also notable for non-linear editing capacities, great visual/audio effects, and the simple creation of masks. With the help of some color blending and a few filters, VSDC can be used to produce smooth, attention-grabbing YouTube videos, as well as a range of other video materials with absolute ease, even if you are new to filmmaking.
- Non-linear sequencing of shots
- Precise object positioning and/or masking
- Simple exporting of finished videos to social networks
12. WeVideo
Available for: Windows, Mac OS, iOS, Android
A very practical free tool that can be accessed from mobile platforms, WeVideo represents a solid choice for beginners as well as experienced video creators. Special effects and green screen effects are straightforward to use with an online solution that doesn’t require any downloads or software installation.
- Cloud-based solution with hosted storage
- Intuitive interface that allows easy access to all features
- Support for high-resolution 4K video files
13. Windows Movie Maker
Available for: Windows
Everyone knows about this editor since it’s been around for a long time. Microsoft stopped releasing new versions, but Windows Movie Maker remains relevant in 2018. It’s definitely not the most advanced product in the market and it is best suited for simple projects and beginner-level users. However, its cutting and editing tools are pretty solid, while transitions, animations, and visual effects are quite simple to pull off.
- Already included on many Windows-based computers
- Sourcing footage from a computer or camera
- Direct sharing to YouTube and other networks
Are you ready for something better?
As you can see, there is no shortage of free video editing software suites. However, free software does tend to be either very limited, or very specifically targeted (i.e. Blender is specifically for animators). Wondershare’s Filmora Video Editor is a great choice for YouTubers and other video creators who are starting to grow out of programs like Windows Movie maker. You can even try all the features for free, for as long as you like! Exports from the free trial do have a watermark, though.
What free video editing software have you tried?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Check out our most updated guide on this topic: The Best Free Video Editing Software for YouTube - Top 8 Reviews .
Looking for free video editing software? Thanks to high-end smartphone cameras and affordable video recording equipment, it has never been easier to make great looking YouTube videos. However, many talented creators struggle to edit their videos without having to spend a lot of money. Fortunately, there are numerous free video editing software programs that can be used for this purpose, allowing content creators to complete and publish high-quality content even if they operate on a moderate budget.
Here is a list of great software that can be used free of charge:
- Avidemux
- Blender
- Wondershare Filmii
- Hitfilm Express
- iMovie
- Lightworks
- Machete Video Editor Lite
- Open Shot
- Shotcut
- Video Pad
- VSDC Free Video Editor
- WeVideo
- Windows Movie Maker
1. Avidemux
Available for: Windows, Mac OS X, Linux
Perhaps the strongest argument in favor of Avidemux is its extreme flexibility. This free video editor is available for Windows, iOS, and Linux, and it supports a wide variety of formats and codecs. It is primarily intended for basic cutting, but in the hands of a capable editor, it can perform very well on more demanding projects. Avidemux is also known for its strong scripting capacities, which allow for faster execution of routine tasks and consequently a more streamlined video production process.
- Compatibility with multiple OS platforms
- Easy task automation
- Supports numerous video formats
2. Blender
Available for: Windows, Mac OS, Linux
When you need a reliable tool for 3D animation, Blender is your go-to solution. This open-source suite has a range of advanced functionalities, supporting the entire process of 3D creation, from modeling and rigging to video editing. As a public project that involved a large number of creative professionals during the design stage, Blender is truly a promising alternative to corporate products. This free creative suite is quite versatile and can be used for tasks such as game creation, video editing, post-production effects, and rendering.
- Primarily intended for 3D animation projects
- Allows great creative freedom on a wide range of tasks
- Customizable and user-friendly interface
3. Wondershare Filmii
Available for: Windowsx
As one of the most commonly used free video editing software packages, Wondershare Filmii deserves some consideration. It is famous for its beautiful video templates and attractive interface of software.
- Various types of templates to get started fast
- Auto-create functionality speeds up the editing process
- Customize videos with smart editing tools that allow you to add, remove, and adjust clips and effects with more flexibility
4. HitFilm Express
If you want your videos to have a cinematic look and feel, Hitfilm Express might be the right software for you. It can be used to cut scenes, adjust color levels, or apply filters and special effects. With an interface that resembles classic editing suites, it won’t take too long to learn how to import raw materials, arrange a timeline, or edit the images to best express your creative vision.
- Great cutting tools and audio/video filters
- Allows keying for green screen effects
- Support for 3D videos
5. iMovie
Available for: iOS, Mac OS
Video makers who prefer Apple hardware will be tempted to use iMovie for video editing purposes, and they certainly won’t go wrong. This free software has all it takes to produce a stunning-quality video, including ten cinematic filters. It is even possible to start editing the shots on your phone, then easily transfer them to your MacBook laptop to execute more precise operations and tweak the colors.
- Works on all Apple devices, including smartphones and iPods
- Supports 4K high-resolution videos
- Amazing filters for cinematic quality of your videos
- Easy sharing to social networks or directly to YouTube
6. Lightworks
Available for: Windows, Mac, Linux
This package is free for home use, and it comes with an impressive collection of tools that are typically found in professional suites. The timeline is very easy to manage, while users can take advantage of real-time effects and color correction tools to improve the look of the video. Admittedly, it might take some time to learn how to use this package, but that’s time well spent if you are an up-and-coming video creator or short film editor.
- Broad choice of preset video effects
- Imports raw material directly from a camera
- Support for work on dual monitors
- Frame rate adjustment
7. Machete Video Editor Lite
Available for: Windows
As a simplified version of a more comprehensive professional solution, Machete Lite has obvious advantages over other free video editing software products. It supports only two formats (AVI and WMS), so its range of applications is somewhat limited. On the positive side, most video and audio codecs are supported, while the interface is very intuitive. Overall, it’s a good choice for anyone looking to edit simple videos quickly.
- Support for Ultra HD 4K video
- Ability to merge separate video files in the same format
- Access to metadata (file tags)
8. OpenShot
Available for: Windows, Mac OS, Linux
A unique combination of simplicity and power sets Open Shot apart from similar products. Basic cutting and composing are surprisingly simple and quick, and more demanding users will discover a trove of advanced features. The program lets you work with unlimited layers so it is possible to add background video or multiple audio channels, while its video effects engine can achieve truly impressive results.
- Easy to learn, easier to use
- Excellent video cutting tools
- Visualization of audio files
9. Shotcut
Available for: Windows, Mac OS, Linux
Shotcut has a reputation as one of the most reliable editing tools you can download for free, and this reputation is well deserved. Cutting the video’s length down is easy as 1-2-3, while users who want to apply filters and effects will have plenty of choices to work with. A wide variety of video formats are supported, so you will be able to handle any task without changing the editor.
- Well designed UI
- A wide range of filters and effects
- Support for video streaming and web camera input
10. VideoPad
Available for: Windows, Mac OS, Android, Kindle
You don’t have to be a professional editor to take full advantage of Video Pad and its advanced features. This free package packs more than 50 amazing video effects and transitions, so it’s super easy to transform your home video into a visual masterpiece. The editor has no issues with any commonly used video format, and it can take direct input from a camcorder or a webcam. Image stabilization and color correction tools complete the package and guarantee great looking videos.
- Video effects that anyone can use with amazing results
- Drag-and-drop commands for simple editing
- Multi-track audio mixing
11. VSDC Free Video Editor
Available for: Windows
Broad compatibility is one of the greatest strengths of this software, as it supports practically any format or codec you can think of. However, it is also notable for non-linear editing capacities, great visual/audio effects, and the simple creation of masks. With the help of some color blending and a few filters, VSDC can be used to produce smooth, attention-grabbing YouTube videos, as well as a range of other video materials with absolute ease, even if you are new to filmmaking.
- Non-linear sequencing of shots
- Precise object positioning and/or masking
- Simple exporting of finished videos to social networks
12. WeVideo
Available for: Windows, Mac OS, iOS, Android
A very practical free tool that can be accessed from mobile platforms, WeVideo represents a solid choice for beginners as well as experienced video creators. Special effects and green screen effects are straightforward to use with an online solution that doesn’t require any downloads or software installation.
- Cloud-based solution with hosted storage
- Intuitive interface that allows easy access to all features
- Support for high-resolution 4K video files
13. Windows Movie Maker
Available for: Windows
Everyone knows about this editor since it’s been around for a long time. Microsoft stopped releasing new versions, but Windows Movie Maker remains relevant in 2018. It’s definitely not the most advanced product in the market and it is best suited for simple projects and beginner-level users. However, its cutting and editing tools are pretty solid, while transitions, animations, and visual effects are quite simple to pull off.
- Already included on many Windows-based computers
- Sourcing footage from a computer or camera
- Direct sharing to YouTube and other networks
Are you ready for something better?
As you can see, there is no shortage of free video editing software suites. However, free software does tend to be either very limited, or very specifically targeted (i.e. Blender is specifically for animators). Wondershare’s Filmora Video Editor is a great choice for YouTubers and other video creators who are starting to grow out of programs like Windows Movie maker. You can even try all the features for free, for as long as you like! Exports from the free trial do have a watermark, though.
What free video editing software have you tried?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Crafting Engaging Unboxing Vids Step-by-Step
Versatile Video Editor - Wondershare Filmora
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
Unboxing videos are a bizarre trend. However, these videos are getting the highest traction, and more videos are getting onboard about various products.
And, if you haven’t already checked one, an unboxing video is what it sounds like. At its core, “unboxing” is the procedure of recording the moment when a particular product is removed and opened from the packaging sold in.
Again, you’re probably thinking:
‘Why would anybody gaze at other folks opening their product packaging?’
More than 90,000 people type ‘unboxing’ into YouTube each month, and that’s quite interesting as well as strange. Also, these are just a few of the insane statistics about the eCommerce trend of unboxing videos.
In this article, you’ll see the science behind such unboxing videos and learn how to create an attractive one by taking inspiration from others.
So whether you’re not sure why we admire unboxing videos or you wish to know how to use them to your benefit, you’re in the right place!
In this article
02 5 Best YouTube Unboxing Channels
03 How to Create a Killer Unboxing Video
Part 1: What is an Unboxing Video?
Within the unboxing videos, people open boxes and narrate their actions. Unboxing videos are incredibly famous with kids, grabbing up tons of millions of subscribers as well as millions of views. Such videos are also usually great for kids to watch (with a few caveats). But the matter of the subject of some unboxing videos is not age-appropriate. And, there are niche-specific videos as well on different channels.
Are unboxers paid by the companies whose services or products they consider opening on YouTube? Companies don’t generally pay the YouTuber directly for featuring their products in a video. When an unboxer becomes super popular (with subscribers and tens of millions of views), companies may send the products for free, but not always. Sometimes hosts disclose this, sometimes not. However, companies do sponsor highly famous and influential YouTubers in other areas. For instance, they may pay the YouTuber to make a personal appearance at a toy store or convention.
Part 2: 5 Best YouTube Unboxing Channels
There are considerable merits to offering your customers a branded and personalized unboxing experience.
Even if you decide to get your products featured in a YouTuber’s unboxing videos, you can help promote your brand and improve brand awareness. So which is the perfect or ideal YouTube channel for unboxing videos for you to try to get featured on? The answer is: “It depends!”
Not every YouTuber is the best for every eCommerce business—and a YouTube channel simply being huge and influential doesn’t make it relevant for your brand. So it’s essential to consider brand suitability while trying looking for a YouTuber to create unboxing videos.
This means considering whether they use harsh language or if their target audience has some overlap with your target audience.
Keeping it in mind, here are some of the top YouTube unboxing channels for inspiration:
1. Unbox Therapy
With around 17 million-plus subscribers, Unbox Therapy is a great channel with a ten-year history of sharing various videos presenting the hottest and most excellent products on the planet. According to their YouTube stats, tech gadgets are a regular feature on the channel, and they have amassed four billion-plus views.
2. Ryan’s World
This titan of teeny the unboxing video world is one of the immensely paid YouTubers for a reason. This channel features fun animation and unboxing videos, simple science experiments for kids, and other educational content. Those interested in doing the best unboxing videos for a younger audience could learn a lot from this platform.
3. Tech Unboxing
At 700k plus subscribers, Tech Unboxing may not be the most significant content creator on this list, but it’s no slouch. The channel mentions everything about the high-tech gadgets and isn’t afraid to brag about the products reviewed. The track also hosts frequent giveaways of tech products and unboxing videos that the host likes that other tech enthusiasts may look at it with fun.
4. Dr. DeBox
DrDebox looks at tech, gadgets, and other products ordered from online sites and offers viewers rundowns of their functions and how they operate. With 590k plus subscribers and billions of video views, DrDebox has a prominent audience and presence on YouTube that can help improve awareness for the products he reviews.
5. UNBOXING Fashion & Sports
Unboxing Fashion & Sports is a channel specializing in well unboxing videos for a range of sports and fashion apparel (frequently shoe brands like Nike or Adidas). Its content generally features a close-up of the reviewer taking products out of the box and moving them around. At the same time, text highlights relevant product features—all set to catchy music without being disturbing. With 17k plus subscribers and a strong focus on sports apparel, this YouTuber knows how to attract a target market.
Part 3: How to Create a Killer Unboxing Video
Firstly, you have to take note of the following points to create the best unboxing videos.
1. Select an Unboxing Niche
2. Practice Speaking Clearly and Slowly
3. Use the Best Unboxing Set-Up
4. Make Sure to Timely Unbox the Products
5. Don’t Delay the Unboxing in Your Video
6. Show the Product in Use
One of the prominent factors about unboxing videos is that anyone can make them. You don’t need to be uniquely talented but go with the products that have broad appeal. Once you create such videos, you can share them on your social media networks or personal website.
Do you want to create your creative unboxing videos for others to find? Do you like to introduce your customers to your products in your own YouTube Channel, so you have total control over the content and messaging of each video?
Here is a step by step guide to help you revamp the creation of your unboxing video:
1. Use a Good Camera & Video Editing Software
While you probably don’t require that high-tech camera that professional Hollywood filmmakers would consider shooting or filming 8k+ ultra-HD movies, you need a good camera that can capture HD footage (preferably at least 1080p). This allows providing your unboxing videos just enough of a professional look to not deactivate or disable the interest of potential viewers.
In addition to a camera, ensure that you have a stand or a decent tripod for it. This way, you don’t have to hold onto your camera by yourself (or have an assistant hold it) while you’re filming. In addition, this minimizes camera shake, which assists in making easy-to-watch videos.
On the other hand, video editing software is a must for taking all of your video compiling and recording into a cohesive video that will be attractive for viewers to watch. There are tons of accessible video editing tools to choose from and some paid options that may have helpful features. However, our favorite pick is Wondershare Filmora due to its beginner-friendly yet professional editing elements. Let us know what you can’t do with this software! It’s a combination of professionalism and reliability you can consider for all your video editing needs.
The hottest feature of Wondershare Filmora for making attractive unboxing videos is audio ducking. With this feature, you can effectively lower the background vocals while adding your voiceovers. And, that’s extremely valuable in making these kinds of videos.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
2. Prepare Your Stage/Photo Lightbox
If you look at some famous unboxing channels listed above, you’ll notice that much of their content is shot in a well-framed space where there isn’t much in the background to disturb them from the product being viewed.
Often, this is a “photo lightbox” or an empty table (a small container with a smooth white backdrop that enhances lighting while reducing shadows for making photos look greater). Lightboxes can also be helpful when you’re taking snapshots of your products to put up on your eCommerce website, so it’s a great idea to make (or buy) one that can fit your products.
3. Practice Making Videos
Before uploading videos to YouTube, take some time to practice making your unboxing videos using random items or already-opened products. This way, you can work upon setting up your stage and camera, keeping the product within an aim, narrating your unboxing video, editing footage to reduce the “dead air” where nothing is being done or said, and more!
When you’re over making your first test video, play it back and look for issues like excessive “ums, ahs,” or things that are out of focus and other sentence fillers. Don’t worry if your first video isn’t that great—that’s what practice (and your video editing software) are for!
4. Don’t Waste Your Viewers’ Time
If you want to make the best unboxing videos, ensure that you get to the “unboxing” section quite instantly! As indicated by the Expert Voice: “remember that you compete for viewers’ attention with lots of other video content. Keep your introductions brief and quickly get to the unboxing.” If you take too much time to get to the section of unboxing video, you risk losing your audience’s interest and them going away from your content before you can introduce your product.
5. Compile Things Up Once in a While
If you unbox your products, you might instantly run out of content ideas to make. You may look up your YouTube channel losing traction without the new content. So, try to compile things up once in a while—as the Ryan’s World channel discussed earlier.
Creating other kinds of content, such as how-to videos and advice videos for specific products, product updates, and simple news, or even short promotional bits, can help keep your publishing frequency top-notch.
Just remember: everything you publish or post should still be related to your brand and your channel’s core content!
6. Promote Your YouTube Video or Channel on Social Media
There are specific odds that your eCommerce business is active on other social media channels, such as LinkedIn, Facebook, Twitter, etc. Taking benefit of your audience on other social media platforms to promote your YouTube channel can assist you promptly earning some easy subscribers and allow you better promote your products for the current followers.
Part 4: FAQs about Unboxing Videos
1 - What should be included in the unboxing video?
As discussed earlier, you can include products related to your channel’s niche in your unboxing videos.
2 - How long should an unboxing video be?
Time will vary depending on the actual unboxing product, but try to keep it below 5 minutes.
3 - Can you monetize unboxing videos?
No. Text-based commentary isn’t acceptable for monetization. It must be vocal, and for you to show your face as well would be even better.
Conclusion
Unboxing videos are a bang on that; hate them or love them, they are here to stay. Whether you’re a brand owner, a consumer, or both, you’ve probably considered one or two while purposelessly browsing.
You can use the above tips or strategies to create a compelling unboxing experience for small brands to get the most out of a best unboxing video.
What are some of your favorite unboxing videos? Comment down below!
Unboxing videos are a bizarre trend. However, these videos are getting the highest traction, and more videos are getting onboard about various products.
And, if you haven’t already checked one, an unboxing video is what it sounds like. At its core, “unboxing” is the procedure of recording the moment when a particular product is removed and opened from the packaging sold in.
Again, you’re probably thinking:
‘Why would anybody gaze at other folks opening their product packaging?’
More than 90,000 people type ‘unboxing’ into YouTube each month, and that’s quite interesting as well as strange. Also, these are just a few of the insane statistics about the eCommerce trend of unboxing videos.
In this article, you’ll see the science behind such unboxing videos and learn how to create an attractive one by taking inspiration from others.
So whether you’re not sure why we admire unboxing videos or you wish to know how to use them to your benefit, you’re in the right place!
In this article
02 5 Best YouTube Unboxing Channels
03 How to Create a Killer Unboxing Video
Part 1: What is an Unboxing Video?
Within the unboxing videos, people open boxes and narrate their actions. Unboxing videos are incredibly famous with kids, grabbing up tons of millions of subscribers as well as millions of views. Such videos are also usually great for kids to watch (with a few caveats). But the matter of the subject of some unboxing videos is not age-appropriate. And, there are niche-specific videos as well on different channels.
Are unboxers paid by the companies whose services or products they consider opening on YouTube? Companies don’t generally pay the YouTuber directly for featuring their products in a video. When an unboxer becomes super popular (with subscribers and tens of millions of views), companies may send the products for free, but not always. Sometimes hosts disclose this, sometimes not. However, companies do sponsor highly famous and influential YouTubers in other areas. For instance, they may pay the YouTuber to make a personal appearance at a toy store or convention.
Part 2: 5 Best YouTube Unboxing Channels
There are considerable merits to offering your customers a branded and personalized unboxing experience.
Even if you decide to get your products featured in a YouTuber’s unboxing videos, you can help promote your brand and improve brand awareness. So which is the perfect or ideal YouTube channel for unboxing videos for you to try to get featured on? The answer is: “It depends!”
Not every YouTuber is the best for every eCommerce business—and a YouTube channel simply being huge and influential doesn’t make it relevant for your brand. So it’s essential to consider brand suitability while trying looking for a YouTuber to create unboxing videos.
This means considering whether they use harsh language or if their target audience has some overlap with your target audience.
Keeping it in mind, here are some of the top YouTube unboxing channels for inspiration:
1. Unbox Therapy
With around 17 million-plus subscribers, Unbox Therapy is a great channel with a ten-year history of sharing various videos presenting the hottest and most excellent products on the planet. According to their YouTube stats, tech gadgets are a regular feature on the channel, and they have amassed four billion-plus views.
2. Ryan’s World
This titan of teeny the unboxing video world is one of the immensely paid YouTubers for a reason. This channel features fun animation and unboxing videos, simple science experiments for kids, and other educational content. Those interested in doing the best unboxing videos for a younger audience could learn a lot from this platform.
3. Tech Unboxing
At 700k plus subscribers, Tech Unboxing may not be the most significant content creator on this list, but it’s no slouch. The channel mentions everything about the high-tech gadgets and isn’t afraid to brag about the products reviewed. The track also hosts frequent giveaways of tech products and unboxing videos that the host likes that other tech enthusiasts may look at it with fun.
4. Dr. DeBox
DrDebox looks at tech, gadgets, and other products ordered from online sites and offers viewers rundowns of their functions and how they operate. With 590k plus subscribers and billions of video views, DrDebox has a prominent audience and presence on YouTube that can help improve awareness for the products he reviews.
5. UNBOXING Fashion & Sports
Unboxing Fashion & Sports is a channel specializing in well unboxing videos for a range of sports and fashion apparel (frequently shoe brands like Nike or Adidas). Its content generally features a close-up of the reviewer taking products out of the box and moving them around. At the same time, text highlights relevant product features—all set to catchy music without being disturbing. With 17k plus subscribers and a strong focus on sports apparel, this YouTuber knows how to attract a target market.
Part 3: How to Create a Killer Unboxing Video
Firstly, you have to take note of the following points to create the best unboxing videos.
1. Select an Unboxing Niche
2. Practice Speaking Clearly and Slowly
3. Use the Best Unboxing Set-Up
4. Make Sure to Timely Unbox the Products
5. Don’t Delay the Unboxing in Your Video
6. Show the Product in Use
One of the prominent factors about unboxing videos is that anyone can make them. You don’t need to be uniquely talented but go with the products that have broad appeal. Once you create such videos, you can share them on your social media networks or personal website.
Do you want to create your creative unboxing videos for others to find? Do you like to introduce your customers to your products in your own YouTube Channel, so you have total control over the content and messaging of each video?
Here is a step by step guide to help you revamp the creation of your unboxing video:
1. Use a Good Camera & Video Editing Software
While you probably don’t require that high-tech camera that professional Hollywood filmmakers would consider shooting or filming 8k+ ultra-HD movies, you need a good camera that can capture HD footage (preferably at least 1080p). This allows providing your unboxing videos just enough of a professional look to not deactivate or disable the interest of potential viewers.
In addition to a camera, ensure that you have a stand or a decent tripod for it. This way, you don’t have to hold onto your camera by yourself (or have an assistant hold it) while you’re filming. In addition, this minimizes camera shake, which assists in making easy-to-watch videos.
On the other hand, video editing software is a must for taking all of your video compiling and recording into a cohesive video that will be attractive for viewers to watch. There are tons of accessible video editing tools to choose from and some paid options that may have helpful features. However, our favorite pick is Wondershare Filmora due to its beginner-friendly yet professional editing elements. Let us know what you can’t do with this software! It’s a combination of professionalism and reliability you can consider for all your video editing needs.
The hottest feature of Wondershare Filmora for making attractive unboxing videos is audio ducking. With this feature, you can effectively lower the background vocals while adding your voiceovers. And, that’s extremely valuable in making these kinds of videos.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
2. Prepare Your Stage/Photo Lightbox
If you look at some famous unboxing channels listed above, you’ll notice that much of their content is shot in a well-framed space where there isn’t much in the background to disturb them from the product being viewed.
Often, this is a “photo lightbox” or an empty table (a small container with a smooth white backdrop that enhances lighting while reducing shadows for making photos look greater). Lightboxes can also be helpful when you’re taking snapshots of your products to put up on your eCommerce website, so it’s a great idea to make (or buy) one that can fit your products.
3. Practice Making Videos
Before uploading videos to YouTube, take some time to practice making your unboxing videos using random items or already-opened products. This way, you can work upon setting up your stage and camera, keeping the product within an aim, narrating your unboxing video, editing footage to reduce the “dead air” where nothing is being done or said, and more!
When you’re over making your first test video, play it back and look for issues like excessive “ums, ahs,” or things that are out of focus and other sentence fillers. Don’t worry if your first video isn’t that great—that’s what practice (and your video editing software) are for!
4. Don’t Waste Your Viewers’ Time
If you want to make the best unboxing videos, ensure that you get to the “unboxing” section quite instantly! As indicated by the Expert Voice: “remember that you compete for viewers’ attention with lots of other video content. Keep your introductions brief and quickly get to the unboxing.” If you take too much time to get to the section of unboxing video, you risk losing your audience’s interest and them going away from your content before you can introduce your product.
5. Compile Things Up Once in a While
If you unbox your products, you might instantly run out of content ideas to make. You may look up your YouTube channel losing traction without the new content. So, try to compile things up once in a while—as the Ryan’s World channel discussed earlier.
Creating other kinds of content, such as how-to videos and advice videos for specific products, product updates, and simple news, or even short promotional bits, can help keep your publishing frequency top-notch.
Just remember: everything you publish or post should still be related to your brand and your channel’s core content!
6. Promote Your YouTube Video or Channel on Social Media
There are specific odds that your eCommerce business is active on other social media channels, such as LinkedIn, Facebook, Twitter, etc. Taking benefit of your audience on other social media platforms to promote your YouTube channel can assist you promptly earning some easy subscribers and allow you better promote your products for the current followers.
Part 4: FAQs about Unboxing Videos
1 - What should be included in the unboxing video?
As discussed earlier, you can include products related to your channel’s niche in your unboxing videos.
2 - How long should an unboxing video be?
Time will vary depending on the actual unboxing product, but try to keep it below 5 minutes.
3 - Can you monetize unboxing videos?
No. Text-based commentary isn’t acceptable for monetization. It must be vocal, and for you to show your face as well would be even better.
Conclusion
Unboxing videos are a bang on that; hate them or love them, they are here to stay. Whether you’re a brand owner, a consumer, or both, you’ve probably considered one or two while purposelessly browsing.
You can use the above tips or strategies to create a compelling unboxing experience for small brands to get the most out of a best unboxing video.
What are some of your favorite unboxing videos? Comment down below!
Unboxing videos are a bizarre trend. However, these videos are getting the highest traction, and more videos are getting onboard about various products.
And, if you haven’t already checked one, an unboxing video is what it sounds like. At its core, “unboxing” is the procedure of recording the moment when a particular product is removed and opened from the packaging sold in.
Again, you’re probably thinking:
‘Why would anybody gaze at other folks opening their product packaging?’
More than 90,000 people type ‘unboxing’ into YouTube each month, and that’s quite interesting as well as strange. Also, these are just a few of the insane statistics about the eCommerce trend of unboxing videos.
In this article, you’ll see the science behind such unboxing videos and learn how to create an attractive one by taking inspiration from others.
So whether you’re not sure why we admire unboxing videos or you wish to know how to use them to your benefit, you’re in the right place!
In this article
02 5 Best YouTube Unboxing Channels
03 How to Create a Killer Unboxing Video
Part 1: What is an Unboxing Video?
Within the unboxing videos, people open boxes and narrate their actions. Unboxing videos are incredibly famous with kids, grabbing up tons of millions of subscribers as well as millions of views. Such videos are also usually great for kids to watch (with a few caveats). But the matter of the subject of some unboxing videos is not age-appropriate. And, there are niche-specific videos as well on different channels.
Are unboxers paid by the companies whose services or products they consider opening on YouTube? Companies don’t generally pay the YouTuber directly for featuring their products in a video. When an unboxer becomes super popular (with subscribers and tens of millions of views), companies may send the products for free, but not always. Sometimes hosts disclose this, sometimes not. However, companies do sponsor highly famous and influential YouTubers in other areas. For instance, they may pay the YouTuber to make a personal appearance at a toy store or convention.
Part 2: 5 Best YouTube Unboxing Channels
There are considerable merits to offering your customers a branded and personalized unboxing experience.
Even if you decide to get your products featured in a YouTuber’s unboxing videos, you can help promote your brand and improve brand awareness. So which is the perfect or ideal YouTube channel for unboxing videos for you to try to get featured on? The answer is: “It depends!”
Not every YouTuber is the best for every eCommerce business—and a YouTube channel simply being huge and influential doesn’t make it relevant for your brand. So it’s essential to consider brand suitability while trying looking for a YouTuber to create unboxing videos.
This means considering whether they use harsh language or if their target audience has some overlap with your target audience.
Keeping it in mind, here are some of the top YouTube unboxing channels for inspiration:
1. Unbox Therapy
With around 17 million-plus subscribers, Unbox Therapy is a great channel with a ten-year history of sharing various videos presenting the hottest and most excellent products on the planet. According to their YouTube stats, tech gadgets are a regular feature on the channel, and they have amassed four billion-plus views.
2. Ryan’s World
This titan of teeny the unboxing video world is one of the immensely paid YouTubers for a reason. This channel features fun animation and unboxing videos, simple science experiments for kids, and other educational content. Those interested in doing the best unboxing videos for a younger audience could learn a lot from this platform.
3. Tech Unboxing
At 700k plus subscribers, Tech Unboxing may not be the most significant content creator on this list, but it’s no slouch. The channel mentions everything about the high-tech gadgets and isn’t afraid to brag about the products reviewed. The track also hosts frequent giveaways of tech products and unboxing videos that the host likes that other tech enthusiasts may look at it with fun.
4. Dr. DeBox
DrDebox looks at tech, gadgets, and other products ordered from online sites and offers viewers rundowns of their functions and how they operate. With 590k plus subscribers and billions of video views, DrDebox has a prominent audience and presence on YouTube that can help improve awareness for the products he reviews.
5. UNBOXING Fashion & Sports
Unboxing Fashion & Sports is a channel specializing in well unboxing videos for a range of sports and fashion apparel (frequently shoe brands like Nike or Adidas). Its content generally features a close-up of the reviewer taking products out of the box and moving them around. At the same time, text highlights relevant product features—all set to catchy music without being disturbing. With 17k plus subscribers and a strong focus on sports apparel, this YouTuber knows how to attract a target market.
Part 3: How to Create a Killer Unboxing Video
Firstly, you have to take note of the following points to create the best unboxing videos.
1. Select an Unboxing Niche
2. Practice Speaking Clearly and Slowly
3. Use the Best Unboxing Set-Up
4. Make Sure to Timely Unbox the Products
5. Don’t Delay the Unboxing in Your Video
6. Show the Product in Use
One of the prominent factors about unboxing videos is that anyone can make them. You don’t need to be uniquely talented but go with the products that have broad appeal. Once you create such videos, you can share them on your social media networks or personal website.
Do you want to create your creative unboxing videos for others to find? Do you like to introduce your customers to your products in your own YouTube Channel, so you have total control over the content and messaging of each video?
Here is a step by step guide to help you revamp the creation of your unboxing video:
1. Use a Good Camera & Video Editing Software
While you probably don’t require that high-tech camera that professional Hollywood filmmakers would consider shooting or filming 8k+ ultra-HD movies, you need a good camera that can capture HD footage (preferably at least 1080p). This allows providing your unboxing videos just enough of a professional look to not deactivate or disable the interest of potential viewers.
In addition to a camera, ensure that you have a stand or a decent tripod for it. This way, you don’t have to hold onto your camera by yourself (or have an assistant hold it) while you’re filming. In addition, this minimizes camera shake, which assists in making easy-to-watch videos.
On the other hand, video editing software is a must for taking all of your video compiling and recording into a cohesive video that will be attractive for viewers to watch. There are tons of accessible video editing tools to choose from and some paid options that may have helpful features. However, our favorite pick is Wondershare Filmora due to its beginner-friendly yet professional editing elements. Let us know what you can’t do with this software! It’s a combination of professionalism and reliability you can consider for all your video editing needs.
The hottest feature of Wondershare Filmora for making attractive unboxing videos is audio ducking. With this feature, you can effectively lower the background vocals while adding your voiceovers. And, that’s extremely valuable in making these kinds of videos.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
2. Prepare Your Stage/Photo Lightbox
If you look at some famous unboxing channels listed above, you’ll notice that much of their content is shot in a well-framed space where there isn’t much in the background to disturb them from the product being viewed.
Often, this is a “photo lightbox” or an empty table (a small container with a smooth white backdrop that enhances lighting while reducing shadows for making photos look greater). Lightboxes can also be helpful when you’re taking snapshots of your products to put up on your eCommerce website, so it’s a great idea to make (or buy) one that can fit your products.
3. Practice Making Videos
Before uploading videos to YouTube, take some time to practice making your unboxing videos using random items or already-opened products. This way, you can work upon setting up your stage and camera, keeping the product within an aim, narrating your unboxing video, editing footage to reduce the “dead air” where nothing is being done or said, and more!
When you’re over making your first test video, play it back and look for issues like excessive “ums, ahs,” or things that are out of focus and other sentence fillers. Don’t worry if your first video isn’t that great—that’s what practice (and your video editing software) are for!
4. Don’t Waste Your Viewers’ Time
If you want to make the best unboxing videos, ensure that you get to the “unboxing” section quite instantly! As indicated by the Expert Voice: “remember that you compete for viewers’ attention with lots of other video content. Keep your introductions brief and quickly get to the unboxing.” If you take too much time to get to the section of unboxing video, you risk losing your audience’s interest and them going away from your content before you can introduce your product.
5. Compile Things Up Once in a While
If you unbox your products, you might instantly run out of content ideas to make. You may look up your YouTube channel losing traction without the new content. So, try to compile things up once in a while—as the Ryan’s World channel discussed earlier.
Creating other kinds of content, such as how-to videos and advice videos for specific products, product updates, and simple news, or even short promotional bits, can help keep your publishing frequency top-notch.
Just remember: everything you publish or post should still be related to your brand and your channel’s core content!
6. Promote Your YouTube Video or Channel on Social Media
There are specific odds that your eCommerce business is active on other social media channels, such as LinkedIn, Facebook, Twitter, etc. Taking benefit of your audience on other social media platforms to promote your YouTube channel can assist you promptly earning some easy subscribers and allow you better promote your products for the current followers.
Part 4: FAQs about Unboxing Videos
1 - What should be included in the unboxing video?
As discussed earlier, you can include products related to your channel’s niche in your unboxing videos.
2 - How long should an unboxing video be?
Time will vary depending on the actual unboxing product, but try to keep it below 5 minutes.
3 - Can you monetize unboxing videos?
No. Text-based commentary isn’t acceptable for monetization. It must be vocal, and for you to show your face as well would be even better.
Conclusion
Unboxing videos are a bang on that; hate them or love them, they are here to stay. Whether you’re a brand owner, a consumer, or both, you’ve probably considered one or two while purposelessly browsing.
You can use the above tips or strategies to create a compelling unboxing experience for small brands to get the most out of a best unboxing video.
What are some of your favorite unboxing videos? Comment down below!
Unboxing videos are a bizarre trend. However, these videos are getting the highest traction, and more videos are getting onboard about various products.
And, if you haven’t already checked one, an unboxing video is what it sounds like. At its core, “unboxing” is the procedure of recording the moment when a particular product is removed and opened from the packaging sold in.
Again, you’re probably thinking:
‘Why would anybody gaze at other folks opening their product packaging?’
More than 90,000 people type ‘unboxing’ into YouTube each month, and that’s quite interesting as well as strange. Also, these are just a few of the insane statistics about the eCommerce trend of unboxing videos.
In this article, you’ll see the science behind such unboxing videos and learn how to create an attractive one by taking inspiration from others.
So whether you’re not sure why we admire unboxing videos or you wish to know how to use them to your benefit, you’re in the right place!
In this article
02 5 Best YouTube Unboxing Channels
03 How to Create a Killer Unboxing Video
Part 1: What is an Unboxing Video?
Within the unboxing videos, people open boxes and narrate their actions. Unboxing videos are incredibly famous with kids, grabbing up tons of millions of subscribers as well as millions of views. Such videos are also usually great for kids to watch (with a few caveats). But the matter of the subject of some unboxing videos is not age-appropriate. And, there are niche-specific videos as well on different channels.
Are unboxers paid by the companies whose services or products they consider opening on YouTube? Companies don’t generally pay the YouTuber directly for featuring their products in a video. When an unboxer becomes super popular (with subscribers and tens of millions of views), companies may send the products for free, but not always. Sometimes hosts disclose this, sometimes not. However, companies do sponsor highly famous and influential YouTubers in other areas. For instance, they may pay the YouTuber to make a personal appearance at a toy store or convention.
Part 2: 5 Best YouTube Unboxing Channels
There are considerable merits to offering your customers a branded and personalized unboxing experience.
Even if you decide to get your products featured in a YouTuber’s unboxing videos, you can help promote your brand and improve brand awareness. So which is the perfect or ideal YouTube channel for unboxing videos for you to try to get featured on? The answer is: “It depends!”
Not every YouTuber is the best for every eCommerce business—and a YouTube channel simply being huge and influential doesn’t make it relevant for your brand. So it’s essential to consider brand suitability while trying looking for a YouTuber to create unboxing videos.
This means considering whether they use harsh language or if their target audience has some overlap with your target audience.
Keeping it in mind, here are some of the top YouTube unboxing channels for inspiration:
1. Unbox Therapy
With around 17 million-plus subscribers, Unbox Therapy is a great channel with a ten-year history of sharing various videos presenting the hottest and most excellent products on the planet. According to their YouTube stats, tech gadgets are a regular feature on the channel, and they have amassed four billion-plus views.
2. Ryan’s World
This titan of teeny the unboxing video world is one of the immensely paid YouTubers for a reason. This channel features fun animation and unboxing videos, simple science experiments for kids, and other educational content. Those interested in doing the best unboxing videos for a younger audience could learn a lot from this platform.
3. Tech Unboxing
At 700k plus subscribers, Tech Unboxing may not be the most significant content creator on this list, but it’s no slouch. The channel mentions everything about the high-tech gadgets and isn’t afraid to brag about the products reviewed. The track also hosts frequent giveaways of tech products and unboxing videos that the host likes that other tech enthusiasts may look at it with fun.
4. Dr. DeBox
DrDebox looks at tech, gadgets, and other products ordered from online sites and offers viewers rundowns of their functions and how they operate. With 590k plus subscribers and billions of video views, DrDebox has a prominent audience and presence on YouTube that can help improve awareness for the products he reviews.
5. UNBOXING Fashion & Sports
Unboxing Fashion & Sports is a channel specializing in well unboxing videos for a range of sports and fashion apparel (frequently shoe brands like Nike or Adidas). Its content generally features a close-up of the reviewer taking products out of the box and moving them around. At the same time, text highlights relevant product features—all set to catchy music without being disturbing. With 17k plus subscribers and a strong focus on sports apparel, this YouTuber knows how to attract a target market.
Part 3: How to Create a Killer Unboxing Video
Firstly, you have to take note of the following points to create the best unboxing videos.
1. Select an Unboxing Niche
2. Practice Speaking Clearly and Slowly
3. Use the Best Unboxing Set-Up
4. Make Sure to Timely Unbox the Products
5. Don’t Delay the Unboxing in Your Video
6. Show the Product in Use
One of the prominent factors about unboxing videos is that anyone can make them. You don’t need to be uniquely talented but go with the products that have broad appeal. Once you create such videos, you can share them on your social media networks or personal website.
Do you want to create your creative unboxing videos for others to find? Do you like to introduce your customers to your products in your own YouTube Channel, so you have total control over the content and messaging of each video?
Here is a step by step guide to help you revamp the creation of your unboxing video:
1. Use a Good Camera & Video Editing Software
While you probably don’t require that high-tech camera that professional Hollywood filmmakers would consider shooting or filming 8k+ ultra-HD movies, you need a good camera that can capture HD footage (preferably at least 1080p). This allows providing your unboxing videos just enough of a professional look to not deactivate or disable the interest of potential viewers.
In addition to a camera, ensure that you have a stand or a decent tripod for it. This way, you don’t have to hold onto your camera by yourself (or have an assistant hold it) while you’re filming. In addition, this minimizes camera shake, which assists in making easy-to-watch videos.
On the other hand, video editing software is a must for taking all of your video compiling and recording into a cohesive video that will be attractive for viewers to watch. There are tons of accessible video editing tools to choose from and some paid options that may have helpful features. However, our favorite pick is Wondershare Filmora due to its beginner-friendly yet professional editing elements. Let us know what you can’t do with this software! It’s a combination of professionalism and reliability you can consider for all your video editing needs.
The hottest feature of Wondershare Filmora for making attractive unboxing videos is audio ducking. With this feature, you can effectively lower the background vocals while adding your voiceovers. And, that’s extremely valuable in making these kinds of videos.
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2. Prepare Your Stage/Photo Lightbox
If you look at some famous unboxing channels listed above, you’ll notice that much of their content is shot in a well-framed space where there isn’t much in the background to disturb them from the product being viewed.
Often, this is a “photo lightbox” or an empty table (a small container with a smooth white backdrop that enhances lighting while reducing shadows for making photos look greater). Lightboxes can also be helpful when you’re taking snapshots of your products to put up on your eCommerce website, so it’s a great idea to make (or buy) one that can fit your products.
3. Practice Making Videos
Before uploading videos to YouTube, take some time to practice making your unboxing videos using random items or already-opened products. This way, you can work upon setting up your stage and camera, keeping the product within an aim, narrating your unboxing video, editing footage to reduce the “dead air” where nothing is being done or said, and more!
When you’re over making your first test video, play it back and look for issues like excessive “ums, ahs,” or things that are out of focus and other sentence fillers. Don’t worry if your first video isn’t that great—that’s what practice (and your video editing software) are for!
4. Don’t Waste Your Viewers’ Time
If you want to make the best unboxing videos, ensure that you get to the “unboxing” section quite instantly! As indicated by the Expert Voice: “remember that you compete for viewers’ attention with lots of other video content. Keep your introductions brief and quickly get to the unboxing.” If you take too much time to get to the section of unboxing video, you risk losing your audience’s interest and them going away from your content before you can introduce your product.
5. Compile Things Up Once in a While
If you unbox your products, you might instantly run out of content ideas to make. You may look up your YouTube channel losing traction without the new content. So, try to compile things up once in a while—as the Ryan’s World channel discussed earlier.
Creating other kinds of content, such as how-to videos and advice videos for specific products, product updates, and simple news, or even short promotional bits, can help keep your publishing frequency top-notch.
Just remember: everything you publish or post should still be related to your brand and your channel’s core content!
6. Promote Your YouTube Video or Channel on Social Media
There are specific odds that your eCommerce business is active on other social media channels, such as LinkedIn, Facebook, Twitter, etc. Taking benefit of your audience on other social media platforms to promote your YouTube channel can assist you promptly earning some easy subscribers and allow you better promote your products for the current followers.
Part 4: FAQs about Unboxing Videos
1 - What should be included in the unboxing video?
As discussed earlier, you can include products related to your channel’s niche in your unboxing videos.
2 - How long should an unboxing video be?
Time will vary depending on the actual unboxing product, but try to keep it below 5 minutes.
3 - Can you monetize unboxing videos?
No. Text-based commentary isn’t acceptable for monetization. It must be vocal, and for you to show your face as well would be even better.
Conclusion
Unboxing videos are a bang on that; hate them or love them, they are here to stay. Whether you’re a brand owner, a consumer, or both, you’ve probably considered one or two while purposelessly browsing.
You can use the above tips or strategies to create a compelling unboxing experience for small brands to get the most out of a best unboxing video.
What are some of your favorite unboxing videos? Comment down below!
- Title: "2024 Approved Top 10 No-Cost Video Cutting Apps"
- Author: Thomas
- Created at : 2024-05-31 12:41:37
- Updated at : 2024-06-01 12:41:37
- Link: https://youtube-help.techidaily.com/2024-approved-top-10-no-cost-video-cutting-apps/
- License: This work is licensed under CC BY-NC-SA 4.0.
