Top 10 Ultimate Apps for Seamless YouTube to WebM Conversion

YouTube to WebM: The 10 Best YouTube to WebM Converters

Richard Bennett

Mar 27, 2024• Proven solutions

There are so many different types of videos on YouTube you can watch for free. The only downside is that you can only watch these videos if you have access to the Internet. To make matters worse, downloading videos directly from YouTube isn’t easy, which is why you must have access to a third-party app that lets you save videos to a computer or a Smartphone.

Converting a YouTube video to the WebM file format will enable you to watch your favorite videos whenever you want, even if you don’t have Internet access. So in this article, we are going to take you through the ten best YouTube to WebM converters.

• Part 1: Convert YouTube Video to WebM with Filmora
• Part 2: 10 Best YouTube to WebM Converters
• Part 3: What is WebM video format?
• Part 4: Advantages of Converting YouTube Videos to WebM File Format

Part 1: Converting Video to WebM Format With Filmora

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Filmora video editor supports a wide support for video formats. As one of the best video editing software for YouTubers , you can save the video to WebM, MP4, MKV, WMV, F4V, TS, MOV and other popular formats. Or, you can upload videos to YouTube directly in Filmora.

Converting and saving the video in WebM format is easy:

• Drag and drop the video into Filmora timeline;
• Cut unwanted clips from the video, add texts or titles , apply filters and effects to video if necessary. Or, you can click the Export button to output the video without any editing.

• In the Export window, you can save the video in the most popular formats, including WebM, MP4, WMV, AVI, MOV, MKV and MP3.

Need to edit WebM video but don’t which video editor should be used for WebM format video? Read this article: best free WebM video editors..

Part 2: 10 Best YouTube to WebM Converters

Most videos you can find on YouTube use or codecs, while WebM files either utilize VP8 or VP9 codecs which make their playback possible on a wider range of devices. That is the reason why most people decide to convert YouTube videos to WebM file format. Here are 10 of the best YouTube to WebM converters that will enable you to convert your videos with ease.

1. MiniTool uTube Downloader

Price: Free

Compatibility: Windows

MiniTool uTube Downloader offers a free and easy way to convert the videos you find on YouTube to the WebM format. All you need to do is install this app on your PC and then paste the link of the video into the designated box. Afterward, you just have to select the WebM as the format in which the output file is going to be exported and wait for the YouTube video to be saved on your computer. Furthermore, this YouTube downloader offers free file conversion options, so that you can change the format of your video files in just a few quick clicks.

2. YouTubNow

Price: Free

Compatibility: Web-based

The process of converting a video you found on YouTube to WebM file format with YouTubNow platform takes only a few moments of your time. Simply paste the video’s URL to the designated area of the web page and wait for the platform to load the video. As soon as the video is loaded you will be able to see the video’s details. You should then select one of the WebM options and click on the Download button. A new tab will open where you can download the WebM video to your computer. It is worth noting that YouTubNow platform is prone to crashes, so it may be a good idea to download the app for Android devices.

3. YTOFFLINE

Price: Free

Compatibility: Web-based

In case you are looking for a quick and easy way to download YouTube videos and save them in WebM file format, YTOFFLINE is one of the best options you have. You just have to paste the link into the search bar and click on the GO button and the platform will offer you the options to download the YouTube video as an audio file or as a video file. Click on the Video tab and then click on the Download button next to one of the available WebM options. A new tab will load where you can specify the destination on your hard drive where the video file is going to be saved.

4. Easy HTML5 Video

Price: Free, pricing options start at $69.00

Compatibility: Mac, Windows

This tool is designed to make coding video sequences easier by enabling you to simply copy the YouTube link to the software. You can then choose a video’s poster, select the codec and adjust the conversion settings. When ready you should click on the Start button and the software will generate an HTML page that contains the video, images, and code you need for your website. Moreover, Easy HTML5 Video works with all broad range of browsers and devices which ensures that your WebM videos can be played without any difficulty. The free version of the software offers only limited conversion capabilities, and you must upgrade to one of the paid options if you want to take full advantages of the tools this cross-platform software has to offer.

5. YTBTO

Price: Free

Compatibility: Web-based

You don’t need to have any previous experience with the file conversion process in order to convert YouTube videos to WebM files with YTBTO. Simply paste the YouTube URL to the box located at the top of the webpage and then click on the Convert It! button. Once the conversion process is completed you will be able to choose the file format in which you want to save the YouTube video, so just click on the Download button next to one of the WebM options. You can then proceed to specify the destination on your hard drive where the converted file is going to be saved.

6. YouTubeByClick

Price: Free, pricing options start at $3.99 per year

Compatibility: Windows

The content you share on Facebook, Vimeo, Instagram, YouTube, and other social media platforms can be easily backed up with YouTubeByClick software. In fact, you can download entire YouTube playlists or Instagram pages with this Windows-based software. Furthermore, if you decide to install this software on your PC, you will be able to download videos in resolutions up to 8K and choose the format in which you want to save them. So, you just have to select WebM file format while converting a YouTube video and the software will do the rest for you. Upgrading to the Premium version of YouTubeByClick will grant you access to all of the app’s features.

7. YouTube-WebM

Price: Free

Compatibility: Web-based

This online YouTube video converter is easy to use, and you won’t need a lot of time to figure out how to convert a file to the WebM format. Simply paste the video’s URL to the specified area of the screen, and click on the download button. What’s more, this platform enables you to download videos from Vimeo, Facebook, and more than 200 websites. The conversion process is quick and seamless, but you can’t convert multiple YouTube videos at the same time. Besides converting YouTube videos to WebM file format, you can also use this platform to save videos in MP4, MP3, 3GP and numerous other file formats.

8. . Office-Converter

Price: Free

Compatibility: Web-based

This is a file conversion platform that enables its users to convert different types of documents free of charge. All you need to do in order to start the conversion process is to paste a video’s URL to the appropriate box and click on the Download and Convert button. In case you want to convert more than one YouTube video, Office-Converter offers the option to batch convert multiple URLs simultaneously. However, YouTube to WebM file conversion services are not available in all parts of the world, and you must make sure that Office-Converter can be used in your region.

9. . Online-Convert

Price: Free

Compatibility: Web-based

It is hard to think of a type of document you cannot convert with this platform since it allows you to change the file format of images, ebooks or audio files. If you would like to convert a YouTube video to WebM, you just have to click on the Enter URL option, and then past the video’s URL to the appropriate box. Click on the Add URL button and once the video is loaded, click the Start Conversion button. After the YouTube video is converted, you can choose the destination on your computer where the file is going to be saved.

10. Convert4US

Price: Free

Compatibility: Web-based

Converting a YouTube video with the Convert4US platform is a simple three-step process. Paste the URL to the box at the top of the screen, click on the Advanced button to choose the file format and adjust the size settings before clicking on the Audio or Video tab, depending on the type of file you want to create. Wait for the conversion process to be completed and then decide if you want to save the converted file to your computer or share it with your friends on social media. Even though converting YouTube videos to WebM with Convert4US is easy, the results you will get can be underwhelming.

Part 3: What is WebM?

It has only been ten years since Opera, Google Chrome and Mozilla Firefox announced the native support for the WebM file format. This open-source audiovisual media file format was developed as a result of Google’s initiative and it is currently available under a BSD-style license.

WebM can be used free of charge in HTLM 5 video and audio elements, while its wrapper format is based on a Matroska profile. This file format is designed primarily for use on the web, since traditional video file formats may not play smoothly on all playback devices.

The low computational demands of WebM files ensure that a video saved in this format can be played even on playback devices that have limited processing capabilities. Moreover, WebM is perfectly suited for streaming purposes, since it maintains high picture quality while reducing the size of the video that is being broadcasted.

Part 4: The Advantages of Converting YouTube Videos to WebM File Format

The demand for video content has never been larger, as Internet users prefer this type of content to all other types of content that are available online. Converting a YouTube video to WebM will make it easier to embed it on a website or view on devices that don’t have a lot of computational power.

Optimizing all video content you post online for the devices from which they are going to be viewed will increase their reach. MP4 video files can sometimes be too large to post on social media, while WebM files maintain the same image quality at significantly lower file sizes.

WebM video files are created for online use and they are compatible with nearly all web browsers for PC computers which makes them a great option for anyone who wants to create video content on a constant basis. However, finding a media player for Windows OS that supports this video file format can prove to be a challenging task.

Conclusion

Converting a YouTube video to a WebM file format doesn’t require a lot of time or effort, because most online platforms or apps for Mac and PC computers make this process automatic. Even so, the amount of available file conversion tools is the best way to determine if a platform you’re considering is the right choice for you. Do you convert YouTube videos to WebM file format often? Leave a comment and share your opinion with us.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

There are so many different types of videos on YouTube you can watch for free. The only downside is that you can only watch these videos if you have access to the Internet. To make matters worse, downloading videos directly from YouTube isn’t easy, which is why you must have access to a third-party app that lets you save videos to a computer or a Smartphone.

Converting a YouTube video to the WebM file format will enable you to watch your favorite videos whenever you want, even if you don’t have Internet access. So in this article, we are going to take you through the ten best YouTube to WebM converters.

• Part 1: Convert YouTube Video to WebM with Filmora
• Part 2: 10 Best YouTube to WebM Converters
• Part 3: What is WebM video format?
• Part 4: Advantages of Converting YouTube Videos to WebM File Format

Part 1: Converting Video to WebM Format With Filmora

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Filmora video editor supports a wide support for video formats. As one of the best video editing software for YouTubers , you can save the video to WebM, MP4, MKV, WMV, F4V, TS, MOV and other popular formats. Or, you can upload videos to YouTube directly in Filmora.

Converting and saving the video in WebM format is easy:

• Drag and drop the video into Filmora timeline;
• Cut unwanted clips from the video, add texts or titles , apply filters and effects to video if necessary. Or, you can click the Export button to output the video without any editing.

• In the Export window, you can save the video in the most popular formats, including WebM, MP4, WMV, AVI, MOV, MKV and MP3.

Need to edit WebM video but don’t which video editor should be used for WebM format video? Read this article: best free WebM video editors..

Part 2: 10 Best YouTube to WebM Converters

Most videos you can find on YouTube use or codecs, while WebM files either utilize VP8 or VP9 codecs which make their playback possible on a wider range of devices. That is the reason why most people decide to convert YouTube videos to WebM file format. Here are 10 of the best YouTube to WebM converters that will enable you to convert your videos with ease.

1. MiniTool uTube Downloader

Price: Free

Compatibility: Windows

MiniTool uTube Downloader offers a free and easy way to convert the videos you find on YouTube to the WebM format. All you need to do is install this app on your PC and then paste the link of the video into the designated box. Afterward, you just have to select the WebM as the format in which the output file is going to be exported and wait for the YouTube video to be saved on your computer. Furthermore, this YouTube downloader offers free file conversion options, so that you can change the format of your video files in just a few quick clicks.

2. YouTubNow

Price: Free

Compatibility: Web-based

The process of converting a video you found on YouTube to WebM file format with YouTubNow platform takes only a few moments of your time. Simply paste the video’s URL to the designated area of the web page and wait for the platform to load the video. As soon as the video is loaded you will be able to see the video’s details. You should then select one of the WebM options and click on the Download button. A new tab will open where you can download the WebM video to your computer. It is worth noting that YouTubNow platform is prone to crashes, so it may be a good idea to download the app for Android devices.

3. YTOFFLINE

Price: Free

Compatibility: Web-based

In case you are looking for a quick and easy way to download YouTube videos and save them in WebM file format, YTOFFLINE is one of the best options you have. You just have to paste the link into the search bar and click on the GO button and the platform will offer you the options to download the YouTube video as an audio file or as a video file. Click on the Video tab and then click on the Download button next to one of the available WebM options. A new tab will load where you can specify the destination on your hard drive where the video file is going to be saved.

4. Easy HTML5 Video

Price: Free, pricing options start at $69.00

Compatibility: Mac, Windows

This tool is designed to make coding video sequences easier by enabling you to simply copy the YouTube link to the software. You can then choose a video’s poster, select the codec and adjust the conversion settings. When ready you should click on the Start button and the software will generate an HTML page that contains the video, images, and code you need for your website. Moreover, Easy HTML5 Video works with all broad range of browsers and devices which ensures that your WebM videos can be played without any difficulty. The free version of the software offers only limited conversion capabilities, and you must upgrade to one of the paid options if you want to take full advantages of the tools this cross-platform software has to offer.

5. YTBTO

Price: Free

Compatibility: Web-based

You don’t need to have any previous experience with the file conversion process in order to convert YouTube videos to WebM files with YTBTO. Simply paste the YouTube URL to the box located at the top of the webpage and then click on the Convert It! button. Once the conversion process is completed you will be able to choose the file format in which you want to save the YouTube video, so just click on the Download button next to one of the WebM options. You can then proceed to specify the destination on your hard drive where the converted file is going to be saved.

6. YouTubeByClick

Price: Free, pricing options start at $3.99 per year

Compatibility: Windows

The content you share on Facebook, Vimeo, Instagram, YouTube, and other social media platforms can be easily backed up with YouTubeByClick software. In fact, you can download entire YouTube playlists or Instagram pages with this Windows-based software. Furthermore, if you decide to install this software on your PC, you will be able to download videos in resolutions up to 8K and choose the format in which you want to save them. So, you just have to select WebM file format while converting a YouTube video and the software will do the rest for you. Upgrading to the Premium version of YouTubeByClick will grant you access to all of the app’s features.

7. YouTube-WebM

Price: Free

Compatibility: Web-based

This online YouTube video converter is easy to use, and you won’t need a lot of time to figure out how to convert a file to the WebM format. Simply paste the video’s URL to the specified area of the screen, and click on the download button. What’s more, this platform enables you to download videos from Vimeo, Facebook, and more than 200 websites. The conversion process is quick and seamless, but you can’t convert multiple YouTube videos at the same time. Besides converting YouTube videos to WebM file format, you can also use this platform to save videos in MP4, MP3, 3GP and numerous other file formats.

8. . Office-Converter

Price: Free

Compatibility: Web-based

This is a file conversion platform that enables its users to convert different types of documents free of charge. All you need to do in order to start the conversion process is to paste a video’s URL to the appropriate box and click on the Download and Convert button. In case you want to convert more than one YouTube video, Office-Converter offers the option to batch convert multiple URLs simultaneously. However, YouTube to WebM file conversion services are not available in all parts of the world, and you must make sure that Office-Converter can be used in your region.

9. . Online-Convert

Price: Free

Compatibility: Web-based

It is hard to think of a type of document you cannot convert with this platform since it allows you to change the file format of images, ebooks or audio files. If you would like to convert a YouTube video to WebM, you just have to click on the Enter URL option, and then past the video’s URL to the appropriate box. Click on the Add URL button and once the video is loaded, click the Start Conversion button. After the YouTube video is converted, you can choose the destination on your computer where the file is going to be saved.

10. Convert4US

Price: Free

Compatibility: Web-based

Converting a YouTube video with the Convert4US platform is a simple three-step process. Paste the URL to the box at the top of the screen, click on the Advanced button to choose the file format and adjust the size settings before clicking on the Audio or Video tab, depending on the type of file you want to create. Wait for the conversion process to be completed and then decide if you want to save the converted file to your computer or share it with your friends on social media. Even though converting YouTube videos to WebM with Convert4US is easy, the results you will get can be underwhelming.

Part 3: What is WebM?

It has only been ten years since Opera, Google Chrome and Mozilla Firefox announced the native support for the WebM file format. This open-source audiovisual media file format was developed as a result of Google’s initiative and it is currently available under a BSD-style license.

WebM can be used free of charge in HTLM 5 video and audio elements, while its wrapper format is based on a Matroska profile. This file format is designed primarily for use on the web, since traditional video file formats may not play smoothly on all playback devices.

The low computational demands of WebM files ensure that a video saved in this format can be played even on playback devices that have limited processing capabilities. Moreover, WebM is perfectly suited for streaming purposes, since it maintains high picture quality while reducing the size of the video that is being broadcasted.

Part 4: The Advantages of Converting YouTube Videos to WebM File Format

The demand for video content has never been larger, as Internet users prefer this type of content to all other types of content that are available online. Converting a YouTube video to WebM will make it easier to embed it on a website or view on devices that don’t have a lot of computational power.

Optimizing all video content you post online for the devices from which they are going to be viewed will increase their reach. MP4 video files can sometimes be too large to post on social media, while WebM files maintain the same image quality at significantly lower file sizes.

WebM video files are created for online use and they are compatible with nearly all web browsers for PC computers which makes them a great option for anyone who wants to create video content on a constant basis. However, finding a media player for Windows OS that supports this video file format can prove to be a challenging task.

Conclusion

Converting a YouTube video to a WebM file format doesn’t require a lot of time or effort, because most online platforms or apps for Mac and PC computers make this process automatic. Even so, the amount of available file conversion tools is the best way to determine if a platform you’re considering is the right choice for you. Do you convert YouTube videos to WebM file format often? Leave a comment and share your opinion with us.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

There are so many different types of videos on YouTube you can watch for free. The only downside is that you can only watch these videos if you have access to the Internet. To make matters worse, downloading videos directly from YouTube isn’t easy, which is why you must have access to a third-party app that lets you save videos to a computer or a Smartphone.

Converting a YouTube video to the WebM file format will enable you to watch your favorite videos whenever you want, even if you don’t have Internet access. So in this article, we are going to take you through the ten best YouTube to WebM converters.

• Part 1: Convert YouTube Video to WebM with Filmora
• Part 2: 10 Best YouTube to WebM Converters
• Part 3: What is WebM video format?
• Part 4: Advantages of Converting YouTube Videos to WebM File Format

Part 1: Converting Video to WebM Format With Filmora

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Filmora video editor supports a wide support for video formats. As one of the best video editing software for YouTubers , you can save the video to WebM, MP4, MKV, WMV, F4V, TS, MOV and other popular formats. Or, you can upload videos to YouTube directly in Filmora.

Converting and saving the video in WebM format is easy:

• Drag and drop the video into Filmora timeline;
• Cut unwanted clips from the video, add texts or titles , apply filters and effects to video if necessary. Or, you can click the Export button to output the video without any editing.

• In the Export window, you can save the video in the most popular formats, including WebM, MP4, WMV, AVI, MOV, MKV and MP3.

Need to edit WebM video but don’t which video editor should be used for WebM format video? Read this article: best free WebM video editors..

Part 2: 10 Best YouTube to WebM Converters

Most videos you can find on YouTube use or codecs, while WebM files either utilize VP8 or VP9 codecs which make their playback possible on a wider range of devices. That is the reason why most people decide to convert YouTube videos to WebM file format. Here are 10 of the best YouTube to WebM converters that will enable you to convert your videos with ease.

1. MiniTool uTube Downloader

Price: Free

Compatibility: Windows

MiniTool uTube Downloader offers a free and easy way to convert the videos you find on YouTube to the WebM format. All you need to do is install this app on your PC and then paste the link of the video into the designated box. Afterward, you just have to select the WebM as the format in which the output file is going to be exported and wait for the YouTube video to be saved on your computer. Furthermore, this YouTube downloader offers free file conversion options, so that you can change the format of your video files in just a few quick clicks.

2. YouTubNow

Price: Free

Compatibility: Web-based

The process of converting a video you found on YouTube to WebM file format with YouTubNow platform takes only a few moments of your time. Simply paste the video’s URL to the designated area of the web page and wait for the platform to load the video. As soon as the video is loaded you will be able to see the video’s details. You should then select one of the WebM options and click on the Download button. A new tab will open where you can download the WebM video to your computer. It is worth noting that YouTubNow platform is prone to crashes, so it may be a good idea to download the app for Android devices.

3. YTOFFLINE

Price: Free

Compatibility: Web-based

In case you are looking for a quick and easy way to download YouTube videos and save them in WebM file format, YTOFFLINE is one of the best options you have. You just have to paste the link into the search bar and click on the GO button and the platform will offer you the options to download the YouTube video as an audio file or as a video file. Click on the Video tab and then click on the Download button next to one of the available WebM options. A new tab will load where you can specify the destination on your hard drive where the video file is going to be saved.

4. Easy HTML5 Video

Price: Free, pricing options start at $69.00

Compatibility: Mac, Windows

This tool is designed to make coding video sequences easier by enabling you to simply copy the YouTube link to the software. You can then choose a video’s poster, select the codec and adjust the conversion settings. When ready you should click on the Start button and the software will generate an HTML page that contains the video, images, and code you need for your website. Moreover, Easy HTML5 Video works with all broad range of browsers and devices which ensures that your WebM videos can be played without any difficulty. The free version of the software offers only limited conversion capabilities, and you must upgrade to one of the paid options if you want to take full advantages of the tools this cross-platform software has to offer.

5. YTBTO

Price: Free

Compatibility: Web-based

You don’t need to have any previous experience with the file conversion process in order to convert YouTube videos to WebM files with YTBTO. Simply paste the YouTube URL to the box located at the top of the webpage and then click on the Convert It! button. Once the conversion process is completed you will be able to choose the file format in which you want to save the YouTube video, so just click on the Download button next to one of the WebM options. You can then proceed to specify the destination on your hard drive where the converted file is going to be saved.

6. YouTubeByClick

Price: Free, pricing options start at $3.99 per year

Compatibility: Windows

The content you share on Facebook, Vimeo, Instagram, YouTube, and other social media platforms can be easily backed up with YouTubeByClick software. In fact, you can download entire YouTube playlists or Instagram pages with this Windows-based software. Furthermore, if you decide to install this software on your PC, you will be able to download videos in resolutions up to 8K and choose the format in which you want to save them. So, you just have to select WebM file format while converting a YouTube video and the software will do the rest for you. Upgrading to the Premium version of YouTubeByClick will grant you access to all of the app’s features.

7. YouTube-WebM

Price: Free

Compatibility: Web-based

This online YouTube video converter is easy to use, and you won’t need a lot of time to figure out how to convert a file to the WebM format. Simply paste the video’s URL to the specified area of the screen, and click on the download button. What’s more, this platform enables you to download videos from Vimeo, Facebook, and more than 200 websites. The conversion process is quick and seamless, but you can’t convert multiple YouTube videos at the same time. Besides converting YouTube videos to WebM file format, you can also use this platform to save videos in MP4, MP3, 3GP and numerous other file formats.

8. . Office-Converter

Price: Free

Compatibility: Web-based

This is a file conversion platform that enables its users to convert different types of documents free of charge. All you need to do in order to start the conversion process is to paste a video’s URL to the appropriate box and click on the Download and Convert button. In case you want to convert more than one YouTube video, Office-Converter offers the option to batch convert multiple URLs simultaneously. However, YouTube to WebM file conversion services are not available in all parts of the world, and you must make sure that Office-Converter can be used in your region.

9. . Online-Convert

Price: Free

Compatibility: Web-based

It is hard to think of a type of document you cannot convert with this platform since it allows you to change the file format of images, ebooks or audio files. If you would like to convert a YouTube video to WebM, you just have to click on the Enter URL option, and then past the video’s URL to the appropriate box. Click on the Add URL button and once the video is loaded, click the Start Conversion button. After the YouTube video is converted, you can choose the destination on your computer where the file is going to be saved.

10. Convert4US

Price: Free

Compatibility: Web-based

Converting a YouTube video with the Convert4US platform is a simple three-step process. Paste the URL to the box at the top of the screen, click on the Advanced button to choose the file format and adjust the size settings before clicking on the Audio or Video tab, depending on the type of file you want to create. Wait for the conversion process to be completed and then decide if you want to save the converted file to your computer or share it with your friends on social media. Even though converting YouTube videos to WebM with Convert4US is easy, the results you will get can be underwhelming.

Part 3: What is WebM?

It has only been ten years since Opera, Google Chrome and Mozilla Firefox announced the native support for the WebM file format. This open-source audiovisual media file format was developed as a result of Google’s initiative and it is currently available under a BSD-style license.

WebM can be used free of charge in HTLM 5 video and audio elements, while its wrapper format is based on a Matroska profile. This file format is designed primarily for use on the web, since traditional video file formats may not play smoothly on all playback devices.

The low computational demands of WebM files ensure that a video saved in this format can be played even on playback devices that have limited processing capabilities. Moreover, WebM is perfectly suited for streaming purposes, since it maintains high picture quality while reducing the size of the video that is being broadcasted.

Part 4: The Advantages of Converting YouTube Videos to WebM File Format

The demand for video content has never been larger, as Internet users prefer this type of content to all other types of content that are available online. Converting a YouTube video to WebM will make it easier to embed it on a website or view on devices that don’t have a lot of computational power.

Optimizing all video content you post online for the devices from which they are going to be viewed will increase their reach. MP4 video files can sometimes be too large to post on social media, while WebM files maintain the same image quality at significantly lower file sizes.

WebM video files are created for online use and they are compatible with nearly all web browsers for PC computers which makes them a great option for anyone who wants to create video content on a constant basis. However, finding a media player for Windows OS that supports this video file format can prove to be a challenging task.

Conclusion

Converting a YouTube video to a WebM file format doesn’t require a lot of time or effort, because most online platforms or apps for Mac and PC computers make this process automatic. Even so, the amount of available file conversion tools is the best way to determine if a platform you’re considering is the right choice for you. Do you convert YouTube videos to WebM file format often? Leave a comment and share your opinion with us.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

There are so many different types of videos on YouTube you can watch for free. The only downside is that you can only watch these videos if you have access to the Internet. To make matters worse, downloading videos directly from YouTube isn’t easy, which is why you must have access to a third-party app that lets you save videos to a computer or a Smartphone.

Converting a YouTube video to the WebM file format will enable you to watch your favorite videos whenever you want, even if you don’t have Internet access. So in this article, we are going to take you through the ten best YouTube to WebM converters.

• Part 1: Convert YouTube Video to WebM with Filmora
• Part 2: 10 Best YouTube to WebM Converters
• Part 3: What is WebM video format?
• Part 4: Advantages of Converting YouTube Videos to WebM File Format

Part 1: Converting Video to WebM Format With Filmora

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Filmora video editor supports a wide support for video formats. As one of the best video editing software for YouTubers , you can save the video to WebM, MP4, MKV, WMV, F4V, TS, MOV and other popular formats. Or, you can upload videos to YouTube directly in Filmora.

Converting and saving the video in WebM format is easy:

• Drag and drop the video into Filmora timeline;
• Cut unwanted clips from the video, add texts or titles , apply filters and effects to video if necessary. Or, you can click the Export button to output the video without any editing.

• In the Export window, you can save the video in the most popular formats, including WebM, MP4, WMV, AVI, MOV, MKV and MP3.

Need to edit WebM video but don’t which video editor should be used for WebM format video? Read this article: best free WebM video editors..

Part 2: 10 Best YouTube to WebM Converters

Most videos you can find on YouTube use or codecs, while WebM files either utilize VP8 or VP9 codecs which make their playback possible on a wider range of devices. That is the reason why most people decide to convert YouTube videos to WebM file format. Here are 10 of the best YouTube to WebM converters that will enable you to convert your videos with ease.

1. MiniTool uTube Downloader

Price: Free

Compatibility: Windows

MiniTool uTube Downloader offers a free and easy way to convert the videos you find on YouTube to the WebM format. All you need to do is install this app on your PC and then paste the link of the video into the designated box. Afterward, you just have to select the WebM as the format in which the output file is going to be exported and wait for the YouTube video to be saved on your computer. Furthermore, this YouTube downloader offers free file conversion options, so that you can change the format of your video files in just a few quick clicks.

2. YouTubNow

Price: Free

Compatibility: Web-based

The process of converting a video you found on YouTube to WebM file format with YouTubNow platform takes only a few moments of your time. Simply paste the video’s URL to the designated area of the web page and wait for the platform to load the video. As soon as the video is loaded you will be able to see the video’s details. You should then select one of the WebM options and click on the Download button. A new tab will open where you can download the WebM video to your computer. It is worth noting that YouTubNow platform is prone to crashes, so it may be a good idea to download the app for Android devices.

3. YTOFFLINE

Price: Free

Compatibility: Web-based

In case you are looking for a quick and easy way to download YouTube videos and save them in WebM file format, YTOFFLINE is one of the best options you have. You just have to paste the link into the search bar and click on the GO button and the platform will offer you the options to download the YouTube video as an audio file or as a video file. Click on the Video tab and then click on the Download button next to one of the available WebM options. A new tab will load where you can specify the destination on your hard drive where the video file is going to be saved.

4. Easy HTML5 Video

Price: Free, pricing options start at $69.00

Compatibility: Mac, Windows

This tool is designed to make coding video sequences easier by enabling you to simply copy the YouTube link to the software. You can then choose a video’s poster, select the codec and adjust the conversion settings. When ready you should click on the Start button and the software will generate an HTML page that contains the video, images, and code you need for your website. Moreover, Easy HTML5 Video works with all broad range of browsers and devices which ensures that your WebM videos can be played without any difficulty. The free version of the software offers only limited conversion capabilities, and you must upgrade to one of the paid options if you want to take full advantages of the tools this cross-platform software has to offer.

5. YTBTO

Price: Free

Compatibility: Web-based

You don’t need to have any previous experience with the file conversion process in order to convert YouTube videos to WebM files with YTBTO. Simply paste the YouTube URL to the box located at the top of the webpage and then click on the Convert It! button. Once the conversion process is completed you will be able to choose the file format in which you want to save the YouTube video, so just click on the Download button next to one of the WebM options. You can then proceed to specify the destination on your hard drive where the converted file is going to be saved.

6. YouTubeByClick

Price: Free, pricing options start at $3.99 per year

Compatibility: Windows

The content you share on Facebook, Vimeo, Instagram, YouTube, and other social media platforms can be easily backed up with YouTubeByClick software. In fact, you can download entire YouTube playlists or Instagram pages with this Windows-based software. Furthermore, if you decide to install this software on your PC, you will be able to download videos in resolutions up to 8K and choose the format in which you want to save them. So, you just have to select WebM file format while converting a YouTube video and the software will do the rest for you. Upgrading to the Premium version of YouTubeByClick will grant you access to all of the app’s features.

7. YouTube-WebM

Price: Free

Compatibility: Web-based

This online YouTube video converter is easy to use, and you won’t need a lot of time to figure out how to convert a file to the WebM format. Simply paste the video’s URL to the specified area of the screen, and click on the download button. What’s more, this platform enables you to download videos from Vimeo, Facebook, and more than 200 websites. The conversion process is quick and seamless, but you can’t convert multiple YouTube videos at the same time. Besides converting YouTube videos to WebM file format, you can also use this platform to save videos in MP4, MP3, 3GP and numerous other file formats.

8. . Office-Converter

Price: Free

Compatibility: Web-based

This is a file conversion platform that enables its users to convert different types of documents free of charge. All you need to do in order to start the conversion process is to paste a video’s URL to the appropriate box and click on the Download and Convert button. In case you want to convert more than one YouTube video, Office-Converter offers the option to batch convert multiple URLs simultaneously. However, YouTube to WebM file conversion services are not available in all parts of the world, and you must make sure that Office-Converter can be used in your region.

9. . Online-Convert

Price: Free

Compatibility: Web-based

It is hard to think of a type of document you cannot convert with this platform since it allows you to change the file format of images, ebooks or audio files. If you would like to convert a YouTube video to WebM, you just have to click on the Enter URL option, and then past the video’s URL to the appropriate box. Click on the Add URL button and once the video is loaded, click the Start Conversion button. After the YouTube video is converted, you can choose the destination on your computer where the file is going to be saved.

10. Convert4US

Price: Free

Compatibility: Web-based

Converting a YouTube video with the Convert4US platform is a simple three-step process. Paste the URL to the box at the top of the screen, click on the Advanced button to choose the file format and adjust the size settings before clicking on the Audio or Video tab, depending on the type of file you want to create. Wait for the conversion process to be completed and then decide if you want to save the converted file to your computer or share it with your friends on social media. Even though converting YouTube videos to WebM with Convert4US is easy, the results you will get can be underwhelming.

Part 3: What is WebM?

It has only been ten years since Opera, Google Chrome and Mozilla Firefox announced the native support for the WebM file format. This open-source audiovisual media file format was developed as a result of Google’s initiative and it is currently available under a BSD-style license.

WebM can be used free of charge in HTLM 5 video and audio elements, while its wrapper format is based on a Matroska profile. This file format is designed primarily for use on the web, since traditional video file formats may not play smoothly on all playback devices.

The low computational demands of WebM files ensure that a video saved in this format can be played even on playback devices that have limited processing capabilities. Moreover, WebM is perfectly suited for streaming purposes, since it maintains high picture quality while reducing the size of the video that is being broadcasted.

Part 4: The Advantages of Converting YouTube Videos to WebM File Format

The demand for video content has never been larger, as Internet users prefer this type of content to all other types of content that are available online. Converting a YouTube video to WebM will make it easier to embed it on a website or view on devices that don’t have a lot of computational power.

Optimizing all video content you post online for the devices from which they are going to be viewed will increase their reach. MP4 video files can sometimes be too large to post on social media, while WebM files maintain the same image quality at significantly lower file sizes.

WebM video files are created for online use and they are compatible with nearly all web browsers for PC computers which makes them a great option for anyone who wants to create video content on a constant basis. However, finding a media player for Windows OS that supports this video file format can prove to be a challenging task.

Conclusion

Converting a YouTube video to a WebM file format doesn’t require a lot of time or effort, because most online platforms or apps for Mac and PC computers make this process automatic. Even so, the amount of available file conversion tools is the best way to determine if a platform you’re considering is the right choice for you. Do you convert YouTube videos to WebM file format often? Leave a comment and share your opinion with us.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Beauty Bard: In-Depth Gear & Tutorial Roundups

Ultimate Guide to Beauty on YouTube - Gear, Makeup Tutorials, and More

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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