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"2024 Approved Ultimate Guide to YouTube App on iPhones and Androids"
Ultimate Guide to YouTube App on iPhones and Androids
Review: YouTube App for iPhone and Android
Richard Bennett
Mar 27, 2024• Proven solutions
YouTube has become one of the most popular sites in the world, due to the unlimited content that allows you to browse through music and videos without any delay. In order to optimize user experience, YouTube has released YouTube app for mobile phones. So, whether you use an iPhone or an Android running phone, you will be able to enjoy full features of YouTube along the way.
If you need more advanced features like PIP, Green Screen, or audio mixing, check this easy to use and powerful video editor-Wondershare Filmora , and ignite your video by clicks.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
You may also like: How to edit YouTube videos on iPhone >>
Top Features about YouTube App (especially for YouTube Creators, not for Viewers)
If you wish to learn more about the YouTube app for iPhone or YouTube app for Android, check out the following features:
1.Sync all of your devices
First and foremost, it is worth pointing out that YouTube app is able to sync all of your devices. In this way, you do not need to worry about having YouTube installed on multiple devices. You can use the app on either one of these devices in the most efficient manner. In fact, you can choose which account you are going to use, should you have multiple Google accounts and hence multiple YouTube accounts.
2.Rich resources
When you upload videos from the app, you can apply music or special filters to make the most of their looks. When it comes to music, there is a rich in-built library that allows you to browse through some truly great audio tracks. If you find something you like, you can use it to add style and character to your uploaded video. There is the option to preview the changes and conclude as to whether or not they appeal to you before posting.
3.Editing features
Using the editing features available on the app, you can fully customize the way your video looks in the end. You can apply a plethora of different filters, which will offer you the chance to better control the final outcome. By constantly previewing the video, you have total control over what your video is going to look like in the end. When you sue that feature prior to uploading the video, it can save you from a lot of trouble and unnecessary work.
4.Quickly check out any updates
All the channels you have subscribed to will appear horizontally, allowing you to quickly check out any updates. In this way, you do not need to waste any time trying to search through the various channels and see what they have been up to. This will save you a great deal of time and effort, while it will alert you without any delay about new releases.
5.Minimize a video during your ongoing research
Another cool feature that will help you out a great deal is the option of minimizing a video during your ongoing research on YouTube app for Android and iPhone. This means that you can still listen to the song and run your search using the app. The feature can be proven exceptionally practical to many people who have been used to interrupting their music for the sake of another search.
With an equally cool feature, you can combine the amazing nature of the YouTube app for iPhone or Android along with your new Smart TV. There is a special command on the menu of your app that enables you to watch the videos on your TV. So this will give you the opportunity to enjoy high-quality music on a much bigger screen.
Last but not least, you can always use the Watch Later button to catch up on videos that you do not have the time to enjoy right away. Whether you have already started watching them and turn out to take longer than expected or you have not checked them out yet, you can add them to your watch list and ensure they are ready when you need them.
YouTube app for Android and YouTube app for iPhone can truly help you out a lot. There are multiple features that improve your user experience and assist you to optimize the videos you are uploading. You can benefit from many different features and music applied to your original video, while you can also enjoy great features adding to the convenience when watching videos. Overall, the app is a great addition to your smartphone and can be of unique assistance to you editing-wise.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
YouTube has become one of the most popular sites in the world, due to the unlimited content that allows you to browse through music and videos without any delay. In order to optimize user experience, YouTube has released YouTube app for mobile phones. So, whether you use an iPhone or an Android running phone, you will be able to enjoy full features of YouTube along the way.
If you need more advanced features like PIP, Green Screen, or audio mixing, check this easy to use and powerful video editor-Wondershare Filmora , and ignite your video by clicks.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
You may also like: How to edit YouTube videos on iPhone >>
Top Features about YouTube App (especially for YouTube Creators, not for Viewers)
If you wish to learn more about the YouTube app for iPhone or YouTube app for Android, check out the following features:
1.Sync all of your devices
First and foremost, it is worth pointing out that YouTube app is able to sync all of your devices. In this way, you do not need to worry about having YouTube installed on multiple devices. You can use the app on either one of these devices in the most efficient manner. In fact, you can choose which account you are going to use, should you have multiple Google accounts and hence multiple YouTube accounts.
2.Rich resources
When you upload videos from the app, you can apply music or special filters to make the most of their looks. When it comes to music, there is a rich in-built library that allows you to browse through some truly great audio tracks. If you find something you like, you can use it to add style and character to your uploaded video. There is the option to preview the changes and conclude as to whether or not they appeal to you before posting.
3.Editing features
Using the editing features available on the app, you can fully customize the way your video looks in the end. You can apply a plethora of different filters, which will offer you the chance to better control the final outcome. By constantly previewing the video, you have total control over what your video is going to look like in the end. When you sue that feature prior to uploading the video, it can save you from a lot of trouble and unnecessary work.
4.Quickly check out any updates
All the channels you have subscribed to will appear horizontally, allowing you to quickly check out any updates. In this way, you do not need to waste any time trying to search through the various channels and see what they have been up to. This will save you a great deal of time and effort, while it will alert you without any delay about new releases.
5.Minimize a video during your ongoing research
Another cool feature that will help you out a great deal is the option of minimizing a video during your ongoing research on YouTube app for Android and iPhone. This means that you can still listen to the song and run your search using the app. The feature can be proven exceptionally practical to many people who have been used to interrupting their music for the sake of another search.
With an equally cool feature, you can combine the amazing nature of the YouTube app for iPhone or Android along with your new Smart TV. There is a special command on the menu of your app that enables you to watch the videos on your TV. So this will give you the opportunity to enjoy high-quality music on a much bigger screen.
Last but not least, you can always use the Watch Later button to catch up on videos that you do not have the time to enjoy right away. Whether you have already started watching them and turn out to take longer than expected or you have not checked them out yet, you can add them to your watch list and ensure they are ready when you need them.
YouTube app for Android and YouTube app for iPhone can truly help you out a lot. There are multiple features that improve your user experience and assist you to optimize the videos you are uploading. You can benefit from many different features and music applied to your original video, while you can also enjoy great features adding to the convenience when watching videos. Overall, the app is a great addition to your smartphone and can be of unique assistance to you editing-wise.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
YouTube has become one of the most popular sites in the world, due to the unlimited content that allows you to browse through music and videos without any delay. In order to optimize user experience, YouTube has released YouTube app for mobile phones. So, whether you use an iPhone or an Android running phone, you will be able to enjoy full features of YouTube along the way.
If you need more advanced features like PIP, Green Screen, or audio mixing, check this easy to use and powerful video editor-Wondershare Filmora , and ignite your video by clicks.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
You may also like: How to edit YouTube videos on iPhone >>
Top Features about YouTube App (especially for YouTube Creators, not for Viewers)
If you wish to learn more about the YouTube app for iPhone or YouTube app for Android, check out the following features:
1.Sync all of your devices
First and foremost, it is worth pointing out that YouTube app is able to sync all of your devices. In this way, you do not need to worry about having YouTube installed on multiple devices. You can use the app on either one of these devices in the most efficient manner. In fact, you can choose which account you are going to use, should you have multiple Google accounts and hence multiple YouTube accounts.
2.Rich resources
When you upload videos from the app, you can apply music or special filters to make the most of their looks. When it comes to music, there is a rich in-built library that allows you to browse through some truly great audio tracks. If you find something you like, you can use it to add style and character to your uploaded video. There is the option to preview the changes and conclude as to whether or not they appeal to you before posting.
3.Editing features
Using the editing features available on the app, you can fully customize the way your video looks in the end. You can apply a plethora of different filters, which will offer you the chance to better control the final outcome. By constantly previewing the video, you have total control over what your video is going to look like in the end. When you sue that feature prior to uploading the video, it can save you from a lot of trouble and unnecessary work.
4.Quickly check out any updates
All the channels you have subscribed to will appear horizontally, allowing you to quickly check out any updates. In this way, you do not need to waste any time trying to search through the various channels and see what they have been up to. This will save you a great deal of time and effort, while it will alert you without any delay about new releases.
5.Minimize a video during your ongoing research
Another cool feature that will help you out a great deal is the option of minimizing a video during your ongoing research on YouTube app for Android and iPhone. This means that you can still listen to the song and run your search using the app. The feature can be proven exceptionally practical to many people who have been used to interrupting their music for the sake of another search.
With an equally cool feature, you can combine the amazing nature of the YouTube app for iPhone or Android along with your new Smart TV. There is a special command on the menu of your app that enables you to watch the videos on your TV. So this will give you the opportunity to enjoy high-quality music on a much bigger screen.
Last but not least, you can always use the Watch Later button to catch up on videos that you do not have the time to enjoy right away. Whether you have already started watching them and turn out to take longer than expected or you have not checked them out yet, you can add them to your watch list and ensure they are ready when you need them.
YouTube app for Android and YouTube app for iPhone can truly help you out a lot. There are multiple features that improve your user experience and assist you to optimize the videos you are uploading. You can benefit from many different features and music applied to your original video, while you can also enjoy great features adding to the convenience when watching videos. Overall, the app is a great addition to your smartphone and can be of unique assistance to you editing-wise.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
YouTube has become one of the most popular sites in the world, due to the unlimited content that allows you to browse through music and videos without any delay. In order to optimize user experience, YouTube has released YouTube app for mobile phones. So, whether you use an iPhone or an Android running phone, you will be able to enjoy full features of YouTube along the way.
If you need more advanced features like PIP, Green Screen, or audio mixing, check this easy to use and powerful video editor-Wondershare Filmora , and ignite your video by clicks.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
You may also like: How to edit YouTube videos on iPhone >>
Top Features about YouTube App (especially for YouTube Creators, not for Viewers)
If you wish to learn more about the YouTube app for iPhone or YouTube app for Android, check out the following features:
1.Sync all of your devices
First and foremost, it is worth pointing out that YouTube app is able to sync all of your devices. In this way, you do not need to worry about having YouTube installed on multiple devices. You can use the app on either one of these devices in the most efficient manner. In fact, you can choose which account you are going to use, should you have multiple Google accounts and hence multiple YouTube accounts.
2.Rich resources
When you upload videos from the app, you can apply music or special filters to make the most of their looks. When it comes to music, there is a rich in-built library that allows you to browse through some truly great audio tracks. If you find something you like, you can use it to add style and character to your uploaded video. There is the option to preview the changes and conclude as to whether or not they appeal to you before posting.
3.Editing features
Using the editing features available on the app, you can fully customize the way your video looks in the end. You can apply a plethora of different filters, which will offer you the chance to better control the final outcome. By constantly previewing the video, you have total control over what your video is going to look like in the end. When you sue that feature prior to uploading the video, it can save you from a lot of trouble and unnecessary work.
4.Quickly check out any updates
All the channels you have subscribed to will appear horizontally, allowing you to quickly check out any updates. In this way, you do not need to waste any time trying to search through the various channels and see what they have been up to. This will save you a great deal of time and effort, while it will alert you without any delay about new releases.
5.Minimize a video during your ongoing research
Another cool feature that will help you out a great deal is the option of minimizing a video during your ongoing research on YouTube app for Android and iPhone. This means that you can still listen to the song and run your search using the app. The feature can be proven exceptionally practical to many people who have been used to interrupting their music for the sake of another search.
With an equally cool feature, you can combine the amazing nature of the YouTube app for iPhone or Android along with your new Smart TV. There is a special command on the menu of your app that enables you to watch the videos on your TV. So this will give you the opportunity to enjoy high-quality music on a much bigger screen.
Last but not least, you can always use the Watch Later button to catch up on videos that you do not have the time to enjoy right away. Whether you have already started watching them and turn out to take longer than expected or you have not checked them out yet, you can add them to your watch list and ensure they are ready when you need them.
YouTube app for Android and YouTube app for iPhone can truly help you out a lot. There are multiple features that improve your user experience and assist you to optimize the videos you are uploading. You can benefit from many different features and music applied to your original video, while you can also enjoy great features adding to the convenience when watching videos. Overall, the app is a great addition to your smartphone and can be of unique assistance to you editing-wise.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Brand Battlegrounds: Mastery of Marketing Metrics on YouTube
YouTube Analytics – How to analyze your and Competitor’s YouTube Video
Richard Bennett
Mar 27, 2024• Proven solutions
Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!
How to analyze your own YouTube channel/video?
It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.
Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.
1. Views
Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.
Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.
2. Playback Location
As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.
3. Demographics
The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.
4. Traffic sources
Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.
5. Audience Retention
This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.
6. Devices
It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.
7. Likes and dislikes
YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.
8. Subscribers
YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.
The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.
You May Also Like : How to Get More Subscribers
9. Annotations
While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.
10. Comments
Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.
11. Cards
Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.
12. Sharing
This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.
13. Videos in playlists
Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.
How to analyze your competitors
Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.
For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.
Or you can use those analyzing tools below to discover the more stats of your competitors.
1. InflueNex
InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.
2. Rival IQ
This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.
3. SocialBlade
SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.
Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!
How to analyze your own YouTube channel/video?
It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.
Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.
1. Views
Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.
Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.
2. Playback Location
As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.
3. Demographics
The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.
4. Traffic sources
Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.
5. Audience Retention
This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.
6. Devices
It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.
7. Likes and dislikes
YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.
8. Subscribers
YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.
The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.
You May Also Like : How to Get More Subscribers
9. Annotations
While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.
10. Comments
Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.
11. Cards
Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.
12. Sharing
This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.
13. Videos in playlists
Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.
How to analyze your competitors
Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.
For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.
Or you can use those analyzing tools below to discover the more stats of your competitors.
1. InflueNex
InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.
2. Rival IQ
This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.
3. SocialBlade
SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.
Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!
How to analyze your own YouTube channel/video?
It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.
Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.
1. Views
Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.
Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.
2. Playback Location
As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.
3. Demographics
The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.
4. Traffic sources
Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.
5. Audience Retention
This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.
6. Devices
It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.
7. Likes and dislikes
YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.
8. Subscribers
YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.
The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.
You May Also Like : How to Get More Subscribers
9. Annotations
While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.
10. Comments
Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.
11. Cards
Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.
12. Sharing
This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.
13. Videos in playlists
Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.
How to analyze your competitors
Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.
For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.
Or you can use those analyzing tools below to discover the more stats of your competitors.
1. InflueNex
InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.
2. Rival IQ
This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.
3. SocialBlade
SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.
Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!
How to analyze your own YouTube channel/video?
It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.
Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.
1. Views
Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.
Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.
2. Playback Location
As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.
3. Demographics
The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.
4. Traffic sources
Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.
5. Audience Retention
This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.
6. Devices
It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.
7. Likes and dislikes
YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.
8. Subscribers
YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.
The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.
You May Also Like : How to Get More Subscribers
9. Annotations
While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.
10. Comments
Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.
11. Cards
Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.
12. Sharing
This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.
13. Videos in playlists
Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.
How to analyze your competitors
Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.
For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.
Or you can use those analyzing tools below to discover the more stats of your competitors.
1. InflueNex
InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.
2. Rival IQ
This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.
3. SocialBlade
SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.
Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "2024 Approved Ultimate Guide to YouTube App on iPhones and Androids"
- Author: Thomas
- Created at : 2024-05-31 12:46:10
- Updated at : 2024-06-01 12:46:10
- Link: https://youtube-help.techidaily.com/2024-approved-ultimate-guide-to-youtube-app-on-iphones-and-androids/
- License: This work is licensed under CC BY-NC-SA 4.0.
