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"2024 Approved Unleashing Potential Crafting a YouTube Channel Brand for Success"
Unleashing Potential: Crafting a YouTube Channel Brand for Success
How to Brand Your YouTube Channel to Get More Subscribers
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Mastering Multi-Video Viewing on YouTube
Facebook Video Maker - Wondershare Filmora
Provide abundant video effects - A creative video editor
Powerful color correction and grading
Detailed tutorials provided by the official channel
There are some unfortunate times when two of your favorite games or streams from your favorite content creators have the same timing, or you want to watch multiple videos on a single screen at the same time for comparison or any other reason.
It is a hassle to continuously switch between tabs or to drag and minimize windows continuously just to watch a few glimpses of each stream. Thanks to technological advances, there are now third-party services that allow you to watch multiple YouTube videos at one time on a single screen.
Below are some of the services and websites that save you from this hassle.
In this article
Part 1: YouTube Multistream
Part 2: ViewSync
Part 3: WonderShare Filmora
Part 1: YouTube Multistream
YouTube Multistream is a free service that quite effectively simplifies things for you and allows you to watch live streams or play up to 4 videos at the same time. Below are the steps you need to follow in order to play videos simultaneously.
The only caveats are that you cannot sync audio and it does not allow you to play more than 4 videos at the same time.
Step 1: Open YouTube Multistream
Open the website using the link:
You will see 4 boxes where you can input the links of your desired videos you wish to watch.
Step 2: Input Links
After opening the website, copy and paste the links of your desired videos that you wish to watch at the same time.
Step 3: Play What You Like
After copying and pasting the links of the YouTube videos, click on ‘Confirm’. It will redirect you to another page with all 4 videos on one screen and then you can decide which one to play or if you want to stream all 4 at the same time, that is also possible.
It is up to you if you want to stream 2, 3, or 4 videos at the same time and you can play or pause them at any time. It is also helpful if you want to overlap audio of different instruments just for fun or you can stream your favorite games along with any e-sport competition and add in some music to make the environment lively.
Part 2: ViewSync
ViewSync is a free multiplayer for YouTube videos. It was designed to watch Mindcrack UHC videos but it can also be used to watch multiple YouTube videos at the same time. You can add links and watch as many YouTube videos at the same time as you wish.
Another amazing feature of ViewSync is that you can sync audio if the videos share the same voice audio or you can even create pleasing mashups by syncing different audio cues from each video. Below are the steps you need to follow to watch multiple YouTube videos at the same time.
Step 1: Open ViewSync
Open ViewSync using the link:
Step 2: Input Links
Click the + icon and paste the link to the YouTube video you want to watch. Repeat the process and add as many links to YouTube videos as you desire to watch.
Step 3: Adjust Audio Cues
After adding the links, if the videos share the same audio voice, you can adjust the audio cues as in where each video will start from so the audio is in sync. You can play and check the audio or just manually put the exact time in the dialogue box under the video.
Step 4: Test Audio
After adjusting the audio cues, click Test Audio and it will play the audio for you so you can make sure it is perfectly in sync.
Step 5: Generate Link
Click on the ViewSync! button and it will generate a final ViewSync link for you where you can watch the finalized and synced videos. Copy and paste the link in your browser.
Step 6: Buffer the videos
Once you have opened the link generated by ViewSync, click on each video once to start the buffering process.
After buffering is complete, the master controller will start to show from which you can play and pause all the videos at the same time or even resync them.
Step 7: All Set
Now you are all set to play all your desired YouTube videos at the same time. You can also tweak the audio and video quality settings and can choose which video should play audio and all other settings will be available once you click the gear icon on the master controller.
Part 3: WonderShare Filmora
WonderShare Filmora is a great tool for editing your videos and content that you can eventually upload on YouTube or other platforms and share with the world. If you are a content creator or gamer yourself and frequently collaborate with other creators, you can use WonderShare Filmora to eliminate the need for a separate multiplayer.
WonderShare Filmora is very powerful and simple to use. You can easily add multiple video frames and combine them into one e.g. join videos from your fellow creators and then sync the audio in-app using the easy-to-use tools and features in this user-friendly application.
This will eliminate the need for a Multi Stream service.
Conclusion
Now you don’t have to worry about missing one of your favorite games or streams from your favorite content creators or gamers just because the timing overlaps. You can now watch multiple YouTube videos at the same time with great ease and it will not only save your time but immensely relieve the pressure of missing a live game or stream.
You can now sync audio and create a realistic moment as if you are sitting among the streamers and watching them play in real-time that too on a single screen!
There are some unfortunate times when two of your favorite games or streams from your favorite content creators have the same timing, or you want to watch multiple videos on a single screen at the same time for comparison or any other reason.
It is a hassle to continuously switch between tabs or to drag and minimize windows continuously just to watch a few glimpses of each stream. Thanks to technological advances, there are now third-party services that allow you to watch multiple YouTube videos at one time on a single screen.
Below are some of the services and websites that save you from this hassle.
In this article
Part 1: YouTube Multistream
Part 2: ViewSync
Part 3: WonderShare Filmora
Part 1: YouTube Multistream
YouTube Multistream is a free service that quite effectively simplifies things for you and allows you to watch live streams or play up to 4 videos at the same time. Below are the steps you need to follow in order to play videos simultaneously.
The only caveats are that you cannot sync audio and it does not allow you to play more than 4 videos at the same time.
Step 1: Open YouTube Multistream
Open the website using the link:
You will see 4 boxes where you can input the links of your desired videos you wish to watch.
Step 2: Input Links
After opening the website, copy and paste the links of your desired videos that you wish to watch at the same time.
Step 3: Play What You Like
After copying and pasting the links of the YouTube videos, click on ‘Confirm’. It will redirect you to another page with all 4 videos on one screen and then you can decide which one to play or if you want to stream all 4 at the same time, that is also possible.
It is up to you if you want to stream 2, 3, or 4 videos at the same time and you can play or pause them at any time. It is also helpful if you want to overlap audio of different instruments just for fun or you can stream your favorite games along with any e-sport competition and add in some music to make the environment lively.
Part 2: ViewSync
ViewSync is a free multiplayer for YouTube videos. It was designed to watch Mindcrack UHC videos but it can also be used to watch multiple YouTube videos at the same time. You can add links and watch as many YouTube videos at the same time as you wish.
Another amazing feature of ViewSync is that you can sync audio if the videos share the same voice audio or you can even create pleasing mashups by syncing different audio cues from each video. Below are the steps you need to follow to watch multiple YouTube videos at the same time.
Step 1: Open ViewSync
Open ViewSync using the link:
Step 2: Input Links
Click the + icon and paste the link to the YouTube video you want to watch. Repeat the process and add as many links to YouTube videos as you desire to watch.
Step 3: Adjust Audio Cues
After adding the links, if the videos share the same audio voice, you can adjust the audio cues as in where each video will start from so the audio is in sync. You can play and check the audio or just manually put the exact time in the dialogue box under the video.
Step 4: Test Audio
After adjusting the audio cues, click Test Audio and it will play the audio for you so you can make sure it is perfectly in sync.
Step 5: Generate Link
Click on the ViewSync! button and it will generate a final ViewSync link for you where you can watch the finalized and synced videos. Copy and paste the link in your browser.
Step 6: Buffer the videos
Once you have opened the link generated by ViewSync, click on each video once to start the buffering process.
After buffering is complete, the master controller will start to show from which you can play and pause all the videos at the same time or even resync them.
Step 7: All Set
Now you are all set to play all your desired YouTube videos at the same time. You can also tweak the audio and video quality settings and can choose which video should play audio and all other settings will be available once you click the gear icon on the master controller.
Part 3: WonderShare Filmora
WonderShare Filmora is a great tool for editing your videos and content that you can eventually upload on YouTube or other platforms and share with the world. If you are a content creator or gamer yourself and frequently collaborate with other creators, you can use WonderShare Filmora to eliminate the need for a separate multiplayer.
WonderShare Filmora is very powerful and simple to use. You can easily add multiple video frames and combine them into one e.g. join videos from your fellow creators and then sync the audio in-app using the easy-to-use tools and features in this user-friendly application.
This will eliminate the need for a Multi Stream service.
Conclusion
Now you don’t have to worry about missing one of your favorite games or streams from your favorite content creators or gamers just because the timing overlaps. You can now watch multiple YouTube videos at the same time with great ease and it will not only save your time but immensely relieve the pressure of missing a live game or stream.
You can now sync audio and create a realistic moment as if you are sitting among the streamers and watching them play in real-time that too on a single screen!
There are some unfortunate times when two of your favorite games or streams from your favorite content creators have the same timing, or you want to watch multiple videos on a single screen at the same time for comparison or any other reason.
It is a hassle to continuously switch between tabs or to drag and minimize windows continuously just to watch a few glimpses of each stream. Thanks to technological advances, there are now third-party services that allow you to watch multiple YouTube videos at one time on a single screen.
Below are some of the services and websites that save you from this hassle.
In this article
Part 1: YouTube Multistream
Part 2: ViewSync
Part 3: WonderShare Filmora
Part 1: YouTube Multistream
YouTube Multistream is a free service that quite effectively simplifies things for you and allows you to watch live streams or play up to 4 videos at the same time. Below are the steps you need to follow in order to play videos simultaneously.
The only caveats are that you cannot sync audio and it does not allow you to play more than 4 videos at the same time.
Step 1: Open YouTube Multistream
Open the website using the link:
You will see 4 boxes where you can input the links of your desired videos you wish to watch.
Step 2: Input Links
After opening the website, copy and paste the links of your desired videos that you wish to watch at the same time.
Step 3: Play What You Like
After copying and pasting the links of the YouTube videos, click on ‘Confirm’. It will redirect you to another page with all 4 videos on one screen and then you can decide which one to play or if you want to stream all 4 at the same time, that is also possible.
It is up to you if you want to stream 2, 3, or 4 videos at the same time and you can play or pause them at any time. It is also helpful if you want to overlap audio of different instruments just for fun or you can stream your favorite games along with any e-sport competition and add in some music to make the environment lively.
Part 2: ViewSync
ViewSync is a free multiplayer for YouTube videos. It was designed to watch Mindcrack UHC videos but it can also be used to watch multiple YouTube videos at the same time. You can add links and watch as many YouTube videos at the same time as you wish.
Another amazing feature of ViewSync is that you can sync audio if the videos share the same voice audio or you can even create pleasing mashups by syncing different audio cues from each video. Below are the steps you need to follow to watch multiple YouTube videos at the same time.
Step 1: Open ViewSync
Open ViewSync using the link:
Step 2: Input Links
Click the + icon and paste the link to the YouTube video you want to watch. Repeat the process and add as many links to YouTube videos as you desire to watch.
Step 3: Adjust Audio Cues
After adding the links, if the videos share the same audio voice, you can adjust the audio cues as in where each video will start from so the audio is in sync. You can play and check the audio or just manually put the exact time in the dialogue box under the video.
Step 4: Test Audio
After adjusting the audio cues, click Test Audio and it will play the audio for you so you can make sure it is perfectly in sync.
Step 5: Generate Link
Click on the ViewSync! button and it will generate a final ViewSync link for you where you can watch the finalized and synced videos. Copy and paste the link in your browser.
Step 6: Buffer the videos
Once you have opened the link generated by ViewSync, click on each video once to start the buffering process.
After buffering is complete, the master controller will start to show from which you can play and pause all the videos at the same time or even resync them.
Step 7: All Set
Now you are all set to play all your desired YouTube videos at the same time. You can also tweak the audio and video quality settings and can choose which video should play audio and all other settings will be available once you click the gear icon on the master controller.
Part 3: WonderShare Filmora
WonderShare Filmora is a great tool for editing your videos and content that you can eventually upload on YouTube or other platforms and share with the world. If you are a content creator or gamer yourself and frequently collaborate with other creators, you can use WonderShare Filmora to eliminate the need for a separate multiplayer.
WonderShare Filmora is very powerful and simple to use. You can easily add multiple video frames and combine them into one e.g. join videos from your fellow creators and then sync the audio in-app using the easy-to-use tools and features in this user-friendly application.
This will eliminate the need for a Multi Stream service.
Conclusion
Now you don’t have to worry about missing one of your favorite games or streams from your favorite content creators or gamers just because the timing overlaps. You can now watch multiple YouTube videos at the same time with great ease and it will not only save your time but immensely relieve the pressure of missing a live game or stream.
You can now sync audio and create a realistic moment as if you are sitting among the streamers and watching them play in real-time that too on a single screen!
There are some unfortunate times when two of your favorite games or streams from your favorite content creators have the same timing, or you want to watch multiple videos on a single screen at the same time for comparison or any other reason.
It is a hassle to continuously switch between tabs or to drag and minimize windows continuously just to watch a few glimpses of each stream. Thanks to technological advances, there are now third-party services that allow you to watch multiple YouTube videos at one time on a single screen.
Below are some of the services and websites that save you from this hassle.
In this article
Part 1: YouTube Multistream
Part 2: ViewSync
Part 3: WonderShare Filmora
Part 1: YouTube Multistream
YouTube Multistream is a free service that quite effectively simplifies things for you and allows you to watch live streams or play up to 4 videos at the same time. Below are the steps you need to follow in order to play videos simultaneously.
The only caveats are that you cannot sync audio and it does not allow you to play more than 4 videos at the same time.
Step 1: Open YouTube Multistream
Open the website using the link:
You will see 4 boxes where you can input the links of your desired videos you wish to watch.
Step 2: Input Links
After opening the website, copy and paste the links of your desired videos that you wish to watch at the same time.
Step 3: Play What You Like
After copying and pasting the links of the YouTube videos, click on ‘Confirm’. It will redirect you to another page with all 4 videos on one screen and then you can decide which one to play or if you want to stream all 4 at the same time, that is also possible.
It is up to you if you want to stream 2, 3, or 4 videos at the same time and you can play or pause them at any time. It is also helpful if you want to overlap audio of different instruments just for fun or you can stream your favorite games along with any e-sport competition and add in some music to make the environment lively.
Part 2: ViewSync
ViewSync is a free multiplayer for YouTube videos. It was designed to watch Mindcrack UHC videos but it can also be used to watch multiple YouTube videos at the same time. You can add links and watch as many YouTube videos at the same time as you wish.
Another amazing feature of ViewSync is that you can sync audio if the videos share the same voice audio or you can even create pleasing mashups by syncing different audio cues from each video. Below are the steps you need to follow to watch multiple YouTube videos at the same time.
Step 1: Open ViewSync
Open ViewSync using the link:
Step 2: Input Links
Click the + icon and paste the link to the YouTube video you want to watch. Repeat the process and add as many links to YouTube videos as you desire to watch.
Step 3: Adjust Audio Cues
After adding the links, if the videos share the same audio voice, you can adjust the audio cues as in where each video will start from so the audio is in sync. You can play and check the audio or just manually put the exact time in the dialogue box under the video.
Step 4: Test Audio
After adjusting the audio cues, click Test Audio and it will play the audio for you so you can make sure it is perfectly in sync.
Step 5: Generate Link
Click on the ViewSync! button and it will generate a final ViewSync link for you where you can watch the finalized and synced videos. Copy and paste the link in your browser.
Step 6: Buffer the videos
Once you have opened the link generated by ViewSync, click on each video once to start the buffering process.
After buffering is complete, the master controller will start to show from which you can play and pause all the videos at the same time or even resync them.
Step 7: All Set
Now you are all set to play all your desired YouTube videos at the same time. You can also tweak the audio and video quality settings and can choose which video should play audio and all other settings will be available once you click the gear icon on the master controller.
Part 3: WonderShare Filmora
WonderShare Filmora is a great tool for editing your videos and content that you can eventually upload on YouTube or other platforms and share with the world. If you are a content creator or gamer yourself and frequently collaborate with other creators, you can use WonderShare Filmora to eliminate the need for a separate multiplayer.
WonderShare Filmora is very powerful and simple to use. You can easily add multiple video frames and combine them into one e.g. join videos from your fellow creators and then sync the audio in-app using the easy-to-use tools and features in this user-friendly application.
This will eliminate the need for a Multi Stream service.
Conclusion
Now you don’t have to worry about missing one of your favorite games or streams from your favorite content creators or gamers just because the timing overlaps. You can now watch multiple YouTube videos at the same time with great ease and it will not only save your time but immensely relieve the pressure of missing a live game or stream.
You can now sync audio and create a realistic moment as if you are sitting among the streamers and watching them play in real-time that too on a single screen!
- Title: "2024 Approved Unleashing Potential Crafting a YouTube Channel Brand for Success"
- Author: Thomas
- Created at : 2024-05-31 12:43:17
- Updated at : 2024-06-01 12:43:17
- Link: https://youtube-help.techidaily.com/2024-approved-unleashing-potential-crafting-a-youtube-channel-brand-for-success/
- License: This work is licensed under CC BY-NC-SA 4.0.
