"2024 Approved  Unleashing YouTube Profits  Non-Ad Revenue Techniques for Growth"

"2024 Approved Unleashing YouTube Profits Non-Ad Revenue Techniques for Growth"

Thomas Lv13

Unleashing YouTube Profits: Non-Ad Revenue Techniques for Growth

How to Make Money on YouTube Without Ads

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber Jake Paul

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber Sunny Lenarduzzi

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

meditation

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

link in the description box

The YouTube Card:

youtube card tutorial

youtube card details

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

call to action button

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

affiliate links

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

perform the likes

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

famebit brand

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

  1. Find brands and campaigns that match your audience.
  2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
  3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
  4. Build our content.
  5. Receive approval from the brand.
  6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

  1. Directing your viewers to your website where they can pay for a product or service that you offer.
  2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
  3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
  4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber Jake Paul

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber Sunny Lenarduzzi

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

meditation

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

link in the description box

The YouTube Card:

youtube card tutorial

youtube card details

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

call to action button

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

affiliate links

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

perform the likes

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

famebit brand

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

  1. Find brands and campaigns that match your audience.
  2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
  3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
  4. Build our content.
  5. Receive approval from the brand.
  6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

  1. Directing your viewers to your website where they can pay for a product or service that you offer.
  2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
  3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
  4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber Jake Paul

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber Sunny Lenarduzzi

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

meditation

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

link in the description box

The YouTube Card:

youtube card tutorial

youtube card details

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

call to action button

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

affiliate links

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

perform the likes

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

famebit brand

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

  1. Find brands and campaigns that match your audience.
  2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
  3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
  4. Build our content.
  5. Receive approval from the brand.
  6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

  1. Directing your viewers to your website where they can pay for a product or service that you offer.
  2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
  3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
  4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber Jake Paul

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber Sunny Lenarduzzi

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

meditation

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

link in the description box

The YouTube Card:

youtube card tutorial

youtube card details

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

call to action button

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

affiliate links

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

perform the likes

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

famebit brand

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

  1. Find brands and campaigns that match your audience.
  2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
  3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
  4. Build our content.
  5. Receive approval from the brand.
  6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

  1. Directing your viewers to your website where they can pay for a product or service that you offer.
  2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
  3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
  4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Income Insight: Cutting Through the Complexity with a 3-Step Guide to YouTube Revenue

There have been lots of user queries similar to the one above about how to check YouTube income lately. Honestly, YouTube has made it easy for users to track their revenue analytics on the platform, thus making it easy for creators to track how much they make and other revenue data.

So, if you don’t know how to check YouTube income, don’t worry, this article will teach you the simple steps to check your YouTube. Plus, you’ll find out how your YouTube earnings are calculated. Just stick with us.

  1. Post quality videos
  2. Upload videos regularly
  3. Promote your Videos

Part 1: Follow the steps below to check your YouTube earnings

The process of checking YouTube income is pretty straightforward. So, regardless of what device you’re using to check, we’ve briefly explained the step-by-step instructions to carry out your YouTube income check within a few clicks.

Check on a computer

To check YouTube income on your PC or Mac, you just have to do the following;

Step1 Open the browser app on your computer and sign in to your YouTube Studio .

Step2 Click Analytics from the left side of the screen.

how to check youtube income on pc 1

Step3 On the Analytics screen, select Revenue from the top side of the screen to check your YouTube income.

There, you’ll find your YouTube income and other necessary data that you might need.

Check on a Mobile Device

The process of checking YouTube income on an Android or iOS device is also straightforward, and you can use either the YouTube app or the YouTube Studio app to perform the operation. The steps below explain the procedure;

YouTube App

Step1 Make sure you have the latest version of the YouTube app on your phone. If not, you can install it from Google Play Store or App Store.

how to check youtube income on mobile phone 1

Step2 Log in to your YouTube account and tap on the Profile icon at the top side. Then, select Your Channel.

how to check youtube income on mobile phone 2

Step3 Tap the Analytics icon from the middle menu. Your YouTube channel income and other data will be displayed on your phone screen.

how to check youtube income on mobile phone 3

YouTube Studio App

Step1 Launch the YouTube Studio app on your Android or iPhone.

how to check youtube income on mobile phone 4

Step2 Tap Analytics from the bottom menu and select Revenue from the top of the screen.

how to check youtube income on mobile phone 5

The information that you’ll find in the YouTube revenue analytics includes the following;

  • RPM (Revenue Per Mile); This is the metric that displays how much a creator has earned per 1000 video views.
  • Playback-based CPM; This shows the average gross revenue per 1000 playbacks where an AD or more is displayed.
  • Monthly Estimated Revenue; This report shows how much a YouTuber has earned from his/her channel in the last six months.
  • Revenue Sources: Just as the name suggests, this shows you the data of how much is earned from each revenue source used on your YouTube channel.
  • Transaction Revenue; The transaction revenue metric is a breakdown of how much a creator has earned from membership and merch.
  • Top Earnings; It shows the data of the video with the highest estimated revenue.
  • Ad Type; This displays the percentage of revenue earned from the different types of ads.

Part 2: How your YouTube earnings are calculated

Having known how to check YouTube income, if you’re still wondering how your earnings are calculated, here, we’ve discussed all the necessary information you need to know about how YouTube earnings are calculated.

YouTube earnings are calculated based on different factors. From CPC to CPM, estimated gross earnings per view, and more. Keep reading to find out more about how these factors affect your YouTube earnings;

CPM (Cost Per Mile): CPM is the amount an advertiser pays for every one thousand views of their ads. This means if an advertiser is paying you $10CPM, you’ll earn $10 on every 1000 views of their ads.

CPC (Cost Per Click): Most people think CPC is the same as CPM, but no they are not. Cost Per Click is the amount an advertiser pays for every viewer that clicks on their ads. If an advertiser is willing to pay $10, then you’ll earn $10 on every ad click.

Estimated Gross Earning Per Subscriber: You’ll notice whenever you watch a YouTube video, the creator always emphasizes you click the Subscribe button to get a notification on every new video he/she uploads. Well, they do this because the more subscribers they get, the more likely their videos appear in search results.

Also, if you have a huge Subscriber base, your videos tend to get more views, thereby increasing ad views, ad clicks, and your earnings.

All the factors explained above will determine how your YouTube earnings are calculated. However, keep in mind that you’ll receive only 55% of the total dollar advertisers pays while YouTube keeps the remaining 45%. If you get an average of $5 from an advertiser on every 1000 ad view, you’ll earn $5 x 55% which is approximately $2.75.

You can also calculate your YouTube channel total earnings by using the YouTube calculator .

how to check youtube income on mobile phone 6

Part 3: How do you increase your YouTube earnings?

1. Post quality videos

If your video is of low quality, then viewers might not find it interesting. For this reason, it’s important you post quality videos, and you need the Wondershare Filmora software for such an operation.

Filmora is one of the best video editing software that is trusted by millions of users globally because of its high efficiency. It supports lots of advanced tools that anyone can utilize to edit and spice up their videos. From adding transitions to applying effects, and more. It even offers a high-quality built-in preset that users can utilize for free to give their video the best quality they can ever think of.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Install Filmora software on your computer.

Step2 Use the Import button to upload the video you created for your YouTube channel. You can also drag-n-drop it to the interface of the software.

import video filmora

Step3 Drag-n-drop the video you uploaded to the Timeline.

drag n drop video to timeline filmora

Step4 To remove unwanted background from your video, click Effects from the top side of the screen. Select AI Portrait from the left side of the screen and select a preferred AI Portrait effect that you’ll like to use in the video.

select ai portrait filmora

Step5 Next, drag-n-dop the chosen AI Portrait effect to the timeline. After that, adjust the AI Portrait effect from the timeline. You can also add multiple effects by dragging and dropping them to the timeline.

drag n drop ai portrait to timeline filmora

Step6 Double-click the AI Portrait effect from the Timeline. From the pop-up that appears, adjust the settings according to your requirements.

adjust ai portrait effect filmora

Step7 You can add Subscribe watermark by clicking the >> icon at the top of the screen, then select Element.

click element filmora

Choose the ‘Social Media Show Element 07’ Effects. Drag-n-drop the selected effect to the Timeline.

add subscribe watermark filmora

Step8 Preview the edited video. If you’re satisfied with the output, click the Export button at the top bar and choose Burn DVD from the drop-down list.

preview edited video filmora

Step9 Enter file name in the box next to Label. Then, navigate to Folder Path and choose where you want the file to be saved. Afterward, click Export to Finish.

export edited videos filmora

2. Upload videos regularly

Starting a YouTube channel can be quite hard from start, but make it a priority to upload at least two quality videos every week. Yes, the more quality videos you post, the more you attract the viewer to like your videos, and the higher your chances of getting new subscribers, thereby increasing your YouTube earnings.

3. Promote your Videos

Promoting your YouTube videos is a great way to increase your YouTube earnings. Once you post a new video on YouTube, you can share it to your other social media profiles or websites to increase views and attract new folks to watch the video. The more views you get the more money you’ll make.

Part 4: Hot FAQs on YouTube channel earnings check

Let’s take a look at some frequently asked questions from users like you.

1. Is monetizing on YouTube different from Google AdSense?

YouTube monetization involves making money from videos you upload on your YouTube channel. And Google AdSense is a means of monetizing your YouTube channel.

2. Why should you consider monetizing on YouTube creator?

Monetizing YouTube as a creator is a great way to earn passive income just by uploading videos. Research shows that an average YouTuber has the potential of earning $10,000 in revenue per year.

3. Which category is best for YouTube earnings?

The average CPM you earn from videos you upload on YouTube all depends on the niche of your video. The following are the best 5 categories best for YouTube earnings in 2022;

Make Money Online - $13.52

Social Media Marketing - $12.41

Finance & Investing - $12.25

Educational Videos - $9.89

Photography & Film Making - $7.31

Final Words

Checking YouTube income is not a big deal. This article has covered every necessary detail you need to know about checking your YouTube income on a PC or mobile phone. Also, if you don’t understand how YouTube earnings are calculated, we touched on that, and don’t hesitate to employ the tips discussed to increase your YouTube earnings.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: Follow the steps below to check your YouTube earnings

The process of checking YouTube income is pretty straightforward. So, regardless of what device you’re using to check, we’ve briefly explained the step-by-step instructions to carry out your YouTube income check within a few clicks.

Check on a computer

To check YouTube income on your PC or Mac, you just have to do the following;

Step1 Open the browser app on your computer and sign in to your YouTube Studio .

Step2 Click Analytics from the left side of the screen.

how to check youtube income on pc 1

Step3 On the Analytics screen, select Revenue from the top side of the screen to check your YouTube income.

There, you’ll find your YouTube income and other necessary data that you might need.

Check on a Mobile Device

The process of checking YouTube income on an Android or iOS device is also straightforward, and you can use either the YouTube app or the YouTube Studio app to perform the operation. The steps below explain the procedure;

YouTube App

Step1 Make sure you have the latest version of the YouTube app on your phone. If not, you can install it from Google Play Store or App Store.

how to check youtube income on mobile phone 1

Step2 Log in to your YouTube account and tap on the Profile icon at the top side. Then, select Your Channel.

how to check youtube income on mobile phone 2

Step3 Tap the Analytics icon from the middle menu. Your YouTube channel income and other data will be displayed on your phone screen.

how to check youtube income on mobile phone 3

YouTube Studio App

Step1 Launch the YouTube Studio app on your Android or iPhone.

how to check youtube income on mobile phone 4

Step2 Tap Analytics from the bottom menu and select Revenue from the top of the screen.

how to check youtube income on mobile phone 5

The information that you’ll find in the YouTube revenue analytics includes the following;

  • RPM (Revenue Per Mile); This is the metric that displays how much a creator has earned per 1000 video views.
  • Playback-based CPM; This shows the average gross revenue per 1000 playbacks where an AD or more is displayed.
  • Monthly Estimated Revenue; This report shows how much a YouTuber has earned from his/her channel in the last six months.
  • Revenue Sources: Just as the name suggests, this shows you the data of how much is earned from each revenue source used on your YouTube channel.
  • Transaction Revenue; The transaction revenue metric is a breakdown of how much a creator has earned from membership and merch.
  • Top Earnings; It shows the data of the video with the highest estimated revenue.
  • Ad Type; This displays the percentage of revenue earned from the different types of ads.

Part 2: How your YouTube earnings are calculated

Having known how to check YouTube income, if you’re still wondering how your earnings are calculated, here, we’ve discussed all the necessary information you need to know about how YouTube earnings are calculated.

YouTube earnings are calculated based on different factors. From CPC to CPM, estimated gross earnings per view, and more. Keep reading to find out more about how these factors affect your YouTube earnings;

CPM (Cost Per Mile): CPM is the amount an advertiser pays for every one thousand views of their ads. This means if an advertiser is paying you $10CPM, you’ll earn $10 on every 1000 views of their ads.

CPC (Cost Per Click): Most people think CPC is the same as CPM, but no they are not. Cost Per Click is the amount an advertiser pays for every viewer that clicks on their ads. If an advertiser is willing to pay $10, then you’ll earn $10 on every ad click.

Estimated Gross Earning Per Subscriber: You’ll notice whenever you watch a YouTube video, the creator always emphasizes you click the Subscribe button to get a notification on every new video he/she uploads. Well, they do this because the more subscribers they get, the more likely their videos appear in search results.

Also, if you have a huge Subscriber base, your videos tend to get more views, thereby increasing ad views, ad clicks, and your earnings.

All the factors explained above will determine how your YouTube earnings are calculated. However, keep in mind that you’ll receive only 55% of the total dollar advertisers pays while YouTube keeps the remaining 45%. If you get an average of $5 from an advertiser on every 1000 ad view, you’ll earn $5 x 55% which is approximately $2.75.

You can also calculate your YouTube channel total earnings by using the YouTube calculator .

how to check youtube income on mobile phone 6

Part 3: How do you increase your YouTube earnings?

1. Post quality videos

If your video is of low quality, then viewers might not find it interesting. For this reason, it’s important you post quality videos, and you need the Wondershare Filmora software for such an operation.

Filmora is one of the best video editing software that is trusted by millions of users globally because of its high efficiency. It supports lots of advanced tools that anyone can utilize to edit and spice up their videos. From adding transitions to applying effects, and more. It even offers a high-quality built-in preset that users can utilize for free to give their video the best quality they can ever think of.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Install Filmora software on your computer.

Step2 Use the Import button to upload the video you created for your YouTube channel. You can also drag-n-drop it to the interface of the software.

import video filmora

Step3 Drag-n-drop the video you uploaded to the Timeline.

drag n drop video to timeline filmora

Step4 To remove unwanted background from your video, click Effects from the top side of the screen. Select AI Portrait from the left side of the screen and select a preferred AI Portrait effect that you’ll like to use in the video.

select ai portrait filmora

Step5 Next, drag-n-dop the chosen AI Portrait effect to the timeline. After that, adjust the AI Portrait effect from the timeline. You can also add multiple effects by dragging and dropping them to the timeline.

drag n drop ai portrait to timeline filmora

Step6 Double-click the AI Portrait effect from the Timeline. From the pop-up that appears, adjust the settings according to your requirements.

adjust ai portrait effect filmora

Step7 You can add Subscribe watermark by clicking the >> icon at the top of the screen, then select Element.

click element filmora

Choose the ‘Social Media Show Element 07’ Effects. Drag-n-drop the selected effect to the Timeline.

add subscribe watermark filmora

Step8 Preview the edited video. If you’re satisfied with the output, click the Export button at the top bar and choose Burn DVD from the drop-down list.

preview edited video filmora

Step9 Enter file name in the box next to Label. Then, navigate to Folder Path and choose where you want the file to be saved. Afterward, click Export to Finish.

export edited videos filmora

2. Upload videos regularly

Starting a YouTube channel can be quite hard from start, but make it a priority to upload at least two quality videos every week. Yes, the more quality videos you post, the more you attract the viewer to like your videos, and the higher your chances of getting new subscribers, thereby increasing your YouTube earnings.

3. Promote your Videos

Promoting your YouTube videos is a great way to increase your YouTube earnings. Once you post a new video on YouTube, you can share it to your other social media profiles or websites to increase views and attract new folks to watch the video. The more views you get the more money you’ll make.

Part 4: Hot FAQs on YouTube channel earnings check

Let’s take a look at some frequently asked questions from users like you.

1. Is monetizing on YouTube different from Google AdSense?

YouTube monetization involves making money from videos you upload on your YouTube channel. And Google AdSense is a means of monetizing your YouTube channel.

2. Why should you consider monetizing on YouTube creator?

Monetizing YouTube as a creator is a great way to earn passive income just by uploading videos. Research shows that an average YouTuber has the potential of earning $10,000 in revenue per year.

3. Which category is best for YouTube earnings?

The average CPM you earn from videos you upload on YouTube all depends on the niche of your video. The following are the best 5 categories best for YouTube earnings in 2022;

Make Money Online - $13.52

Social Media Marketing - $12.41

Finance & Investing - $12.25

Educational Videos - $9.89

Photography & Film Making - $7.31

Final Words

Checking YouTube income is not a big deal. This article has covered every necessary detail you need to know about checking your YouTube income on a PC or mobile phone. Also, if you don’t understand how YouTube earnings are calculated, we touched on that, and don’t hesitate to employ the tips discussed to increase your YouTube earnings.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

  • Title: "2024 Approved Unleashing YouTube Profits Non-Ad Revenue Techniques for Growth"
  • Author: Thomas
  • Created at : 2024-05-31 12:41:10
  • Updated at : 2024-06-01 12:41:10
  • Link: https://youtube-help.techidaily.com/2024-approved-unleashing-youtube-profits-non-ad-revenue-techniques-for-growth/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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"2024 Approved Unleashing YouTube Profits Non-Ad Revenue Techniques for Growth"