Unlock the Power of Your YouTube Brand for Growth in Subs

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Optimize Your YouTube Videos: Faster Rendering, Smarter Uploads

How to Render and Upload YouTube Videos Faster?

Richard Bennett

Oct 26, 2023• Proven solutions

0

You’ve shot a video you’re proud of and you can’t wait to post it! But, slow down, you have to edit all your clips together first. And then you have to export your video from the editing program, which can take a while. Then you have to wait for it to upload to YouTube, and once it’s up you have to write your description, add cards, and do a handful of other things.

The period between finishing a video and actually posting it for your subscribers to see can be long and tiresome. A lot of videos have probably died in these stages because their creators ran out of energy and patience.

Don’t let this happen to your videos! Here are 4 ways you can save time and avoid headaches during post-production:

1. Create mini-projects

2. Optimize your upload speed

3. Use default descriptions and tags

4. TubeBuddy’s bulk features and tagging tools

1. Create mini-projects

When you have alarge editing project with lots of different titles, animations, clip sequences, and PIP tracks it can get hard to keep track of everything. That’s especially true if you need to go back and make changes. A change to one part of your video could affect other parts of it.

Also, the more complex your video is the longer it will take to render/export.

There is a way you can keep your project more organized, save time making minor adjustments, and speed up rendering: create sub-projects of different segments of your video and import them into your main project as their own clips.

This helps you in 3 ways:

1. If there are a lot of effects it’ll be faster to render a shorter video.

2. If you import your sequence as its own clip you won’t have to worry about adjusting little parts of it whenever you change earlier sections of your video.

3. If you do want to make adjustments to your sequence you can open up your mini-project and change it without affecting anything in your main project.

2. Optimize your upload speed

At home, your videos will upload fastest if all of your internet resources are devoted to the upload. That means you should not have any other windows open on your computer while you are uploading. You should also make sure there aren’t other devices competing for wifi like smart tvs, cell phones, or really fancy coffee makers.

If you have neighbors on the same wifi signal as you and they are online at the same time, this will slow you down too.

Because there is so much that can interfere with wifi, you might want to consider a wired Ethernet cable. Ethernet connections are faster in general, and you won’t have any problems with other devices competing for resources like you get with wifi.

If you’re doing everything you can to optimize your upload speed at home and still find that it takes an unreasonable amount of time to upload videos to YouTube, go somewhere with a better connection. Save your video to a USB drive and take it to a library or college to upload. Connections in these kinds of places tend to be very strong.

3. Use default descriptions and tags

In your Creator Studio, go to Channel > Upload defaults. Here you can write in titles, descriptions, and tags which will automatically be applied to every video you upload.

Note: in the latest YouTube Studio, the upload interface is changed but the main process is similar.

You probably have tags you use for almost every video you post. For example, if your channel is about vegan cooking then every one of your videos is probably tagged ‘vegan’, ‘food’, and ‘cooking’. If you type those tags in here then you don’t have to keep adding them to every new video, and you can still add or remove tags from individual uploads so you aren’t stuck using the exact same set of tags every time.

Similarly, you probably have some default text that goes in the description of every one of your videos (i.e. a link to your personal website or a brief introduction of yourself). If you type in a default description then that text will appear automatically in every new video description and you can just add to it when you need to for individual videos.

Using defaults might only save you a couple of minutes per video, but those minutes add up.

4. TubeBuddy’s bulk features and tagging tools

TubeBuddy is a channel management tool for YouTube. Most of its features are more geared towards very large channels or companies with a YouTube presence, but there are also features that can help small or mid-sized YouTubers save time and stay organized.

Some of these tools include templates for things like cards and end screens and bulk processing tools for when you want to change a lot of things at once. For example, if you wanted to update the links in every card in every one of your videos at once then TubeBuddy could help with that.

Some of TubeBuddy’s best features for growing channels are the tagging features. TubeBuddy will help you discover tags, suggest new tags, and even copy whole lists of tags from rival videos.

There are different levels of pricing for TubeBuddy (including a free version, although it’s very limited) and you get a discount on the Pro version if you have less than 50,000 lifetime views on your channel. It ends up being $4.50USD a month (or $3.60 USD a month if you pay for a year in advance). It’s a good investment for someone who’s starting to see some growth on YouTube, but probably not if you’re still trying to reach milestones like 500 subs or 10,000 views.

You have to work hard to get anywhere on YouTube, but that doesn’t mean you should be toiling away at tedious stuff like typing in the same tags over and over. If you have any time-saving tips then make sure to share them with everyone in the comments!

Remember that your time is valuable =)

If you are using Filmora to edit YouTube videos, you can upload the video to YouTube directly from Filmora without download it again first, which can save you time. Besides, if you don’t want the video to be public, you can change Privacy to unlisted or private in Filmora.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

You’ve shot a video you’re proud of and you can’t wait to post it! But, slow down, you have to edit all your clips together first. And then you have to export your video from the editing program, which can take a while. Then you have to wait for it to upload to YouTube, and once it’s up you have to write your description, add cards, and do a handful of other things.

The period between finishing a video and actually posting it for your subscribers to see can be long and tiresome. A lot of videos have probably died in these stages because their creators ran out of energy and patience.

Don’t let this happen to your videos! Here are 4 ways you can save time and avoid headaches during post-production:

1. Create mini-projects

2. Optimize your upload speed

3. Use default descriptions and tags

4. TubeBuddy’s bulk features and tagging tools

1. Create mini-projects

When you have alarge editing project with lots of different titles, animations, clip sequences, and PIP tracks it can get hard to keep track of everything. That’s especially true if you need to go back and make changes. A change to one part of your video could affect other parts of it.

Also, the more complex your video is the longer it will take to render/export.

There is a way you can keep your project more organized, save time making minor adjustments, and speed up rendering: create sub-projects of different segments of your video and import them into your main project as their own clips.

This helps you in 3 ways:

1. If there are a lot of effects it’ll be faster to render a shorter video.

2. If you import your sequence as its own clip you won’t have to worry about adjusting little parts of it whenever you change earlier sections of your video.

3. If you do want to make adjustments to your sequence you can open up your mini-project and change it without affecting anything in your main project.

2. Optimize your upload speed

At home, your videos will upload fastest if all of your internet resources are devoted to the upload. That means you should not have any other windows open on your computer while you are uploading. You should also make sure there aren’t other devices competing for wifi like smart tvs, cell phones, or really fancy coffee makers.

If you have neighbors on the same wifi signal as you and they are online at the same time, this will slow you down too.

Because there is so much that can interfere with wifi, you might want to consider a wired Ethernet cable. Ethernet connections are faster in general, and you won’t have any problems with other devices competing for resources like you get with wifi.

If you’re doing everything you can to optimize your upload speed at home and still find that it takes an unreasonable amount of time to upload videos to YouTube, go somewhere with a better connection. Save your video to a USB drive and take it to a library or college to upload. Connections in these kinds of places tend to be very strong.

3. Use default descriptions and tags

In your Creator Studio, go to Channel > Upload defaults. Here you can write in titles, descriptions, and tags which will automatically be applied to every video you upload.

Note: in the latest YouTube Studio, the upload interface is changed but the main process is similar.

You probably have tags you use for almost every video you post. For example, if your channel is about vegan cooking then every one of your videos is probably tagged ‘vegan’, ‘food’, and ‘cooking’. If you type those tags in here then you don’t have to keep adding them to every new video, and you can still add or remove tags from individual uploads so you aren’t stuck using the exact same set of tags every time.

Similarly, you probably have some default text that goes in the description of every one of your videos (i.e. a link to your personal website or a brief introduction of yourself). If you type in a default description then that text will appear automatically in every new video description and you can just add to it when you need to for individual videos.

Using defaults might only save you a couple of minutes per video, but those minutes add up.

4. TubeBuddy’s bulk features and tagging tools

TubeBuddy is a channel management tool for YouTube. Most of its features are more geared towards very large channels or companies with a YouTube presence, but there are also features that can help small or mid-sized YouTubers save time and stay organized.

Some of these tools include templates for things like cards and end screens and bulk processing tools for when you want to change a lot of things at once. For example, if you wanted to update the links in every card in every one of your videos at once then TubeBuddy could help with that.

Some of TubeBuddy’s best features for growing channels are the tagging features. TubeBuddy will help you discover tags, suggest new tags, and even copy whole lists of tags from rival videos.

There are different levels of pricing for TubeBuddy (including a free version, although it’s very limited) and you get a discount on the Pro version if you have less than 50,000 lifetime views on your channel. It ends up being $4.50USD a month (or $3.60 USD a month if you pay for a year in advance). It’s a good investment for someone who’s starting to see some growth on YouTube, but probably not if you’re still trying to reach milestones like 500 subs or 10,000 views.

You have to work hard to get anywhere on YouTube, but that doesn’t mean you should be toiling away at tedious stuff like typing in the same tags over and over. If you have any time-saving tips then make sure to share them with everyone in the comments!

Remember that your time is valuable =)

If you are using Filmora to edit YouTube videos, you can upload the video to YouTube directly from Filmora without download it again first, which can save you time. Besides, if you don’t want the video to be public, you can change Privacy to unlisted or private in Filmora.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

You’ve shot a video you’re proud of and you can’t wait to post it! But, slow down, you have to edit all your clips together first. And then you have to export your video from the editing program, which can take a while. Then you have to wait for it to upload to YouTube, and once it’s up you have to write your description, add cards, and do a handful of other things.

The period between finishing a video and actually posting it for your subscribers to see can be long and tiresome. A lot of videos have probably died in these stages because their creators ran out of energy and patience.

Don’t let this happen to your videos! Here are 4 ways you can save time and avoid headaches during post-production:

1. Create mini-projects

2. Optimize your upload speed

3. Use default descriptions and tags

4. TubeBuddy’s bulk features and tagging tools

1. Create mini-projects

When you have alarge editing project with lots of different titles, animations, clip sequences, and PIP tracks it can get hard to keep track of everything. That’s especially true if you need to go back and make changes. A change to one part of your video could affect other parts of it.

Also, the more complex your video is the longer it will take to render/export.

There is a way you can keep your project more organized, save time making minor adjustments, and speed up rendering: create sub-projects of different segments of your video and import them into your main project as their own clips.

This helps you in 3 ways:

1. If there are a lot of effects it’ll be faster to render a shorter video.

2. If you import your sequence as its own clip you won’t have to worry about adjusting little parts of it whenever you change earlier sections of your video.

3. If you do want to make adjustments to your sequence you can open up your mini-project and change it without affecting anything in your main project.

2. Optimize your upload speed

At home, your videos will upload fastest if all of your internet resources are devoted to the upload. That means you should not have any other windows open on your computer while you are uploading. You should also make sure there aren’t other devices competing for wifi like smart tvs, cell phones, or really fancy coffee makers.

If you have neighbors on the same wifi signal as you and they are online at the same time, this will slow you down too.

Because there is so much that can interfere with wifi, you might want to consider a wired Ethernet cable. Ethernet connections are faster in general, and you won’t have any problems with other devices competing for resources like you get with wifi.

If you’re doing everything you can to optimize your upload speed at home and still find that it takes an unreasonable amount of time to upload videos to YouTube, go somewhere with a better connection. Save your video to a USB drive and take it to a library or college to upload. Connections in these kinds of places tend to be very strong.

3. Use default descriptions and tags

In your Creator Studio, go to Channel > Upload defaults. Here you can write in titles, descriptions, and tags which will automatically be applied to every video you upload.

Note: in the latest YouTube Studio, the upload interface is changed but the main process is similar.

You probably have tags you use for almost every video you post. For example, if your channel is about vegan cooking then every one of your videos is probably tagged ‘vegan’, ‘food’, and ‘cooking’. If you type those tags in here then you don’t have to keep adding them to every new video, and you can still add or remove tags from individual uploads so you aren’t stuck using the exact same set of tags every time.

Similarly, you probably have some default text that goes in the description of every one of your videos (i.e. a link to your personal website or a brief introduction of yourself). If you type in a default description then that text will appear automatically in every new video description and you can just add to it when you need to for individual videos.

Using defaults might only save you a couple of minutes per video, but those minutes add up.

4. TubeBuddy’s bulk features and tagging tools

TubeBuddy is a channel management tool for YouTube. Most of its features are more geared towards very large channels or companies with a YouTube presence, but there are also features that can help small or mid-sized YouTubers save time and stay organized.

Some of these tools include templates for things like cards and end screens and bulk processing tools for when you want to change a lot of things at once. For example, if you wanted to update the links in every card in every one of your videos at once then TubeBuddy could help with that.

Some of TubeBuddy’s best features for growing channels are the tagging features. TubeBuddy will help you discover tags, suggest new tags, and even copy whole lists of tags from rival videos.

There are different levels of pricing for TubeBuddy (including a free version, although it’s very limited) and you get a discount on the Pro version if you have less than 50,000 lifetime views on your channel. It ends up being $4.50USD a month (or $3.60 USD a month if you pay for a year in advance). It’s a good investment for someone who’s starting to see some growth on YouTube, but probably not if you’re still trying to reach milestones like 500 subs or 10,000 views.

You have to work hard to get anywhere on YouTube, but that doesn’t mean you should be toiling away at tedious stuff like typing in the same tags over and over. If you have any time-saving tips then make sure to share them with everyone in the comments!

Remember that your time is valuable =)

If you are using Filmora to edit YouTube videos, you can upload the video to YouTube directly from Filmora without download it again first, which can save you time. Besides, if you don’t want the video to be public, you can change Privacy to unlisted or private in Filmora.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

You’ve shot a video you’re proud of and you can’t wait to post it! But, slow down, you have to edit all your clips together first. And then you have to export your video from the editing program, which can take a while. Then you have to wait for it to upload to YouTube, and once it’s up you have to write your description, add cards, and do a handful of other things.

The period between finishing a video and actually posting it for your subscribers to see can be long and tiresome. A lot of videos have probably died in these stages because their creators ran out of energy and patience.

Don’t let this happen to your videos! Here are 4 ways you can save time and avoid headaches during post-production:

1. Create mini-projects

2. Optimize your upload speed

3. Use default descriptions and tags

4. TubeBuddy’s bulk features and tagging tools

1. Create mini-projects

When you have alarge editing project with lots of different titles, animations, clip sequences, and PIP tracks it can get hard to keep track of everything. That’s especially true if you need to go back and make changes. A change to one part of your video could affect other parts of it.

Also, the more complex your video is the longer it will take to render/export.

There is a way you can keep your project more organized, save time making minor adjustments, and speed up rendering: create sub-projects of different segments of your video and import them into your main project as their own clips.

This helps you in 3 ways:

1. If there are a lot of effects it’ll be faster to render a shorter video.

2. If you import your sequence as its own clip you won’t have to worry about adjusting little parts of it whenever you change earlier sections of your video.

3. If you do want to make adjustments to your sequence you can open up your mini-project and change it without affecting anything in your main project.

2. Optimize your upload speed

At home, your videos will upload fastest if all of your internet resources are devoted to the upload. That means you should not have any other windows open on your computer while you are uploading. You should also make sure there aren’t other devices competing for wifi like smart tvs, cell phones, or really fancy coffee makers.

If you have neighbors on the same wifi signal as you and they are online at the same time, this will slow you down too.

Because there is so much that can interfere with wifi, you might want to consider a wired Ethernet cable. Ethernet connections are faster in general, and you won’t have any problems with other devices competing for resources like you get with wifi.

If you’re doing everything you can to optimize your upload speed at home and still find that it takes an unreasonable amount of time to upload videos to YouTube, go somewhere with a better connection. Save your video to a USB drive and take it to a library or college to upload. Connections in these kinds of places tend to be very strong.

3. Use default descriptions and tags

In your Creator Studio, go to Channel > Upload defaults. Here you can write in titles, descriptions, and tags which will automatically be applied to every video you upload.

Note: in the latest YouTube Studio, the upload interface is changed but the main process is similar.

You probably have tags you use for almost every video you post. For example, if your channel is about vegan cooking then every one of your videos is probably tagged ‘vegan’, ‘food’, and ‘cooking’. If you type those tags in here then you don’t have to keep adding them to every new video, and you can still add or remove tags from individual uploads so you aren’t stuck using the exact same set of tags every time.

Similarly, you probably have some default text that goes in the description of every one of your videos (i.e. a link to your personal website or a brief introduction of yourself). If you type in a default description then that text will appear automatically in every new video description and you can just add to it when you need to for individual videos.

Using defaults might only save you a couple of minutes per video, but those minutes add up.

4. TubeBuddy’s bulk features and tagging tools

TubeBuddy is a channel management tool for YouTube. Most of its features are more geared towards very large channels or companies with a YouTube presence, but there are also features that can help small or mid-sized YouTubers save time and stay organized.

Some of these tools include templates for things like cards and end screens and bulk processing tools for when you want to change a lot of things at once. For example, if you wanted to update the links in every card in every one of your videos at once then TubeBuddy could help with that.

Some of TubeBuddy’s best features for growing channels are the tagging features. TubeBuddy will help you discover tags, suggest new tags, and even copy whole lists of tags from rival videos.

There are different levels of pricing for TubeBuddy (including a free version, although it’s very limited) and you get a discount on the Pro version if you have less than 50,000 lifetime views on your channel. It ends up being $4.50USD a month (or $3.60 USD a month if you pay for a year in advance). It’s a good investment for someone who’s starting to see some growth on YouTube, but probably not if you’re still trying to reach milestones like 500 subs or 10,000 views.

You have to work hard to get anywhere on YouTube, but that doesn’t mean you should be toiling away at tedious stuff like typing in the same tags over and over. If you have any time-saving tips then make sure to share them with everyone in the comments!

Remember that your time is valuable =)

If you are using Filmora to edit YouTube videos, you can upload the video to YouTube directly from Filmora without download it again first, which can save you time. Besides, if you don’t want the video to be public, you can change Privacy to unlisted or private in Filmora.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett