Unveiling Top 7 AdBlocker Apps for Android Users

Developers make money by including ADS in their applications. They have two alternatives for customers who want to use their apps: either pay for such a lifetime purchase of the app or enjoy the free version that includes ADS. Best ad blocker for android helps eliminate ADS from apps installed on our Android devices.

Many people choose to use the free version since they can’t afford to pay for a standard app, while some opt for Mods, but the best method to avoid ADS is to use programs that block them entirely. Although most of the best ad blockers for android applications listed below work on browsers, you may need to root your Android smartphone to utilize some of them.

Let’s get started with this article’s list of the best ad blocker for android applications, which will help you get rid of the annoying ads you encounter in apps regularly.

Free ad blocker for android apps

To find the best free ad blocker for android apps, you’re probably searching for an app that can block ads in the browser rather than system-wide ad blocking (as explained above). If you’re looking for ad-blocking software for your Android phone, there are a plethora of free, high-quality options.

1.AdAway

AdWay is the best free ad blocker for android apps. Even though AdAway is a free program, it can block all adverts on your smartphone. There are no security checks on the Google Play store, but as it is open-source software, anybody may verify its code for safety and problems should be rapidly fixed.

Features:

• Ads are blocked on all devices.
• Whitelisting and blacklisting are both options for a high degree of personalization.
• Access to the root filesystem is not necessary (optional)

2.AdBlock

AdBlock is a good and free ad blocker for android apps that does a good job at preventing ads. Even though it doesn’t seem like much, it does the job of blocking banners, pop-ups, pop-unders, and other types of adverts.

Features:

• Multiple Android browsers are supported: Chrome, Firefox, Opera, & more.
• It prevents advertising and trackers from loading, allowing you to browse more quickly.

3.TrustGo Ad Detector

TrustGo Ad Detector works a little differently than the best and free ad blocker for android apps in that it analyses your device to find the source of advertising and trackers. Then you can choose whether or not to snooze or remove the programs that are constantly bombarding you with intrusive adverts and pop-ups.

Features:

• It detects unwanted programs and allows you to take back control of your smartphone.
• identifies potentially dangerous applications that might steal your personal information
• It’s simple to use.

4.AdClear

AdClear is the best free ad blocker for android apps created by seven networks. Using this software, you can stop your phone from being bombarded with irritating adverts. As an example, YouTube adverts and malware may be blocked and other ads that appear on websites or applications. This app shields you from in-app, pop-up, and clickbait adverts. The software is free to download and use on Android-powered smartphones and tablets.

Features:

• AdClear is the best non-root adblocker out there.
• Ads on YouTube are effectively blocked by AdClear, the most effective product on the market.

The paid best ad blocker for android apps

There are many free and best ad blockers for android apps (ad remover for android) available, so why spend money on a premium app? It’s very uncommon for premium adblockers to have sophisticated features like more dependable blocking functionality or high degrees of customization. The following are a handful of our personal favorites.

1.AdGuard

Rather than merely blocking advertising in your browser, AdGuard is a comprehensive ad remover for android. Anti-tracking protection, blocking of activity analyzers, and a wide range of customization are also included in the package. However, the most useful functions are only accessible to those who pay.

Features:

• Advertising, pop-ups, banners, & video ads are blocked.
• Once the ad is blocked, it hides the frames and empty areas that remain.
• Doesn’t need to have root access on your phone or tablet.

2.AdShield AdBlocker

AdShield is one of the best ad remover for android. Through the use of cutting-edge interception technology, the AdShield service blocks advertising and provides a non-interrupted online browsing experience. With its basic design, AdShield effortlessly fits with the Android platform.

Features:

• Customizable Dark Mode as well as an intuitive interface
• Anti-malicious websites and trackers are also included in this package
• Battery and data use are saved since advertising is blocked.

3.AdLock

AdLock is an all-in-one ad blocker or ad remover for android that shields you from adverts in any software, whether it is a web browser or an instant messaging app. Because of this, it isn’t accessible on Google Play, but its benefits may persuade you to get it anyhow.

• Ads are blocked on all devices.
• There is no need for root access.
• Checks for harmful material in HTTPS connections and links

Conclusion

You may use these programs to block advertisements from your Android browser or your Android apps. They are safe to use & will not do any damage to your Android device. Some of them also function as a VPN app, which is a huge advantage and the other benefits we can receive from them.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

AdWay is the best free ad blocker for android apps. Even though AdAway is a free program, it can block all adverts on your smartphone. There are no security checks on the Google Play store, but as it is open-source software, anybody may verify its code for safety and problems should be rapidly fixed.

Features:

• Ads are blocked on all devices.
• Whitelisting and blacklisting are both options for a high degree of personalization.
• Access to the root filesystem is not necessary (optional)

2.AdBlock

AdBlock is a good and free ad blocker for android apps that does a good job at preventing ads. Even though it doesn’t seem like much, it does the job of blocking banners, pop-ups, pop-unders, and other types of adverts.

Features:

• Multiple Android browsers are supported: Chrome, Firefox, Opera, & more.
• It prevents advertising and trackers from loading, allowing you to browse more quickly.

3.TrustGo Ad Detector

TrustGo Ad Detector works a little differently than the best and free ad blocker for android apps in that it analyses your device to find the source of advertising and trackers. Then you can choose whether or not to snooze or remove the programs that are constantly bombarding you with intrusive adverts and pop-ups.

Features:

• It detects unwanted programs and allows you to take back control of your smartphone.
• identifies potentially dangerous applications that might steal your personal information
• It’s simple to use.

4.AdClear

AdClear is the best free ad blocker for android apps created by seven networks. Using this software, you can stop your phone from being bombarded with irritating adverts. As an example, YouTube adverts and malware may be blocked and other ads that appear on websites or applications. This app shields you from in-app, pop-up, and clickbait adverts. The software is free to download and use on Android-powered smartphones and tablets.

Features:

• AdClear is the best non-root adblocker out there.
• Ads on YouTube are effectively blocked by AdClear, the most effective product on the market.

The paid best ad blocker for android apps

There are many free and best ad blockers for android apps (ad remover for android) available, so why spend money on a premium app? It’s very uncommon for premium adblockers to have sophisticated features like more dependable blocking functionality or high degrees of customization. The following are a handful of our personal favorites.

1.AdGuard

Rather than merely blocking advertising in your browser, AdGuard is a comprehensive ad remover for android. Anti-tracking protection, blocking of activity analyzers, and a wide range of customization are also included in the package. However, the most useful functions are only accessible to those who pay.

Features:

• Advertising, pop-ups, banners, & video ads are blocked.
• Once the ad is blocked, it hides the frames and empty areas that remain.
• Doesn’t need to have root access on your phone or tablet.

2.AdShield AdBlocker

AdShield is one of the best ad remover for android. Through the use of cutting-edge interception technology, the AdShield service blocks advertising and provides a non-interrupted online browsing experience. With its basic design, AdShield effortlessly fits with the Android platform.

Features:

• Customizable Dark Mode as well as an intuitive interface
• Anti-malicious websites and trackers are also included in this package
• Battery and data use are saved since advertising is blocked.

3.AdLock

AdLock is an all-in-one ad blocker or ad remover for android that shields you from adverts in any software, whether it is a web browser or an instant messaging app. Because of this, it isn’t accessible on Google Play, but its benefits may persuade you to get it anyhow.

• Ads are blocked on all devices.
• There is no need for root access.
• Checks for harmful material in HTTPS connections and links

Conclusion

You may use these programs to block advertisements from your Android browser or your Android apps. They are safe to use & will not do any damage to your Android device. Some of them also function as a VPN app, which is a huge advantage and the other benefits we can receive from them.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

AdWay is the best free ad blocker for android apps. Even though AdAway is a free program, it can block all adverts on your smartphone. There are no security checks on the Google Play store, but as it is open-source software, anybody may verify its code for safety and problems should be rapidly fixed.

Features:

• Ads are blocked on all devices.
• Whitelisting and blacklisting are both options for a high degree of personalization.
• Access to the root filesystem is not necessary (optional)

2.AdBlock

AdBlock is a good and free ad blocker for android apps that does a good job at preventing ads. Even though it doesn’t seem like much, it does the job of blocking banners, pop-ups, pop-unders, and other types of adverts.

Features:

• Multiple Android browsers are supported: Chrome, Firefox, Opera, & more.
• It prevents advertising and trackers from loading, allowing you to browse more quickly.

3.TrustGo Ad Detector

TrustGo Ad Detector works a little differently than the best and free ad blocker for android apps in that it analyses your device to find the source of advertising and trackers. Then you can choose whether or not to snooze or remove the programs that are constantly bombarding you with intrusive adverts and pop-ups.

Features:

• It detects unwanted programs and allows you to take back control of your smartphone.
• identifies potentially dangerous applications that might steal your personal information
• It’s simple to use.

4.AdClear

AdClear is the best free ad blocker for android apps created by seven networks. Using this software, you can stop your phone from being bombarded with irritating adverts. As an example, YouTube adverts and malware may be blocked and other ads that appear on websites or applications. This app shields you from in-app, pop-up, and clickbait adverts. The software is free to download and use on Android-powered smartphones and tablets.

Features:

• AdClear is the best non-root adblocker out there.
• Ads on YouTube are effectively blocked by AdClear, the most effective product on the market.

The paid best ad blocker for android apps

There are many free and best ad blockers for android apps (ad remover for android) available, so why spend money on a premium app? It’s very uncommon for premium adblockers to have sophisticated features like more dependable blocking functionality or high degrees of customization. The following are a handful of our personal favorites.

1.AdGuard

Rather than merely blocking advertising in your browser, AdGuard is a comprehensive ad remover for android. Anti-tracking protection, blocking of activity analyzers, and a wide range of customization are also included in the package. However, the most useful functions are only accessible to those who pay.

Features:

• Advertising, pop-ups, banners, & video ads are blocked.
• Once the ad is blocked, it hides the frames and empty areas that remain.
• Doesn’t need to have root access on your phone or tablet.

2.AdShield AdBlocker

AdShield is one of the best ad remover for android. Through the use of cutting-edge interception technology, the AdShield service blocks advertising and provides a non-interrupted online browsing experience. With its basic design, AdShield effortlessly fits with the Android platform.

Features:

• Customizable Dark Mode as well as an intuitive interface
• Anti-malicious websites and trackers are also included in this package
• Battery and data use are saved since advertising is blocked.

3.AdLock

AdLock is an all-in-one ad blocker or ad remover for android that shields you from adverts in any software, whether it is a web browser or an instant messaging app. Because of this, it isn’t accessible on Google Play, but its benefits may persuade you to get it anyhow.

• Ads are blocked on all devices.
• There is no need for root access.
• Checks for harmful material in HTTPS connections and links

Conclusion

You may use these programs to block advertisements from your Android browser or your Android apps. They are safe to use & will not do any damage to your Android device. Some of them also function as a VPN app, which is a huge advantage and the other benefits we can receive from them.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

AdWay is the best free ad blocker for android apps. Even though AdAway is a free program, it can block all adverts on your smartphone. There are no security checks on the Google Play store, but as it is open-source software, anybody may verify its code for safety and problems should be rapidly fixed.

Features:

• Ads are blocked on all devices.
• Whitelisting and blacklisting are both options for a high degree of personalization.
• Access to the root filesystem is not necessary (optional)

2.AdBlock

AdBlock is a good and free ad blocker for android apps that does a good job at preventing ads. Even though it doesn’t seem like much, it does the job of blocking banners, pop-ups, pop-unders, and other types of adverts.

Features:

• Multiple Android browsers are supported: Chrome, Firefox, Opera, & more.
• It prevents advertising and trackers from loading, allowing you to browse more quickly.

3.TrustGo Ad Detector

TrustGo Ad Detector works a little differently than the best and free ad blocker for android apps in that it analyses your device to find the source of advertising and trackers. Then you can choose whether or not to snooze or remove the programs that are constantly bombarding you with intrusive adverts and pop-ups.

Features:

• It detects unwanted programs and allows you to take back control of your smartphone.
• identifies potentially dangerous applications that might steal your personal information
• It’s simple to use.

4.AdClear

AdClear is the best free ad blocker for android apps created by seven networks. Using this software, you can stop your phone from being bombarded with irritating adverts. As an example, YouTube adverts and malware may be blocked and other ads that appear on websites or applications. This app shields you from in-app, pop-up, and clickbait adverts. The software is free to download and use on Android-powered smartphones and tablets.

Features:

• AdClear is the best non-root adblocker out there.
• Ads on YouTube are effectively blocked by AdClear, the most effective product on the market.

The paid best ad blocker for android apps

There are many free and best ad blockers for android apps (ad remover for android) available, so why spend money on a premium app? It’s very uncommon for premium adblockers to have sophisticated features like more dependable blocking functionality or high degrees of customization. The following are a handful of our personal favorites.

1.AdGuard

Rather than merely blocking advertising in your browser, AdGuard is a comprehensive ad remover for android. Anti-tracking protection, blocking of activity analyzers, and a wide range of customization are also included in the package. However, the most useful functions are only accessible to those who pay.

Features:

• Advertising, pop-ups, banners, & video ads are blocked.
• Once the ad is blocked, it hides the frames and empty areas that remain.
• Doesn’t need to have root access on your phone or tablet.

2.AdShield AdBlocker

AdShield is one of the best ad remover for android. Through the use of cutting-edge interception technology, the AdShield service blocks advertising and provides a non-interrupted online browsing experience. With its basic design, AdShield effortlessly fits with the Android platform.

Features:

• Customizable Dark Mode as well as an intuitive interface
• Anti-malicious websites and trackers are also included in this package
• Battery and data use are saved since advertising is blocked.

3.AdLock

AdLock is an all-in-one ad blocker or ad remover for android that shields you from adverts in any software, whether it is a web browser or an instant messaging app. Because of this, it isn’t accessible on Google Play, but its benefits may persuade you to get it anyhow.

• Ads are blocked on all devices.
• There is no need for root access.
• Checks for harmful material in HTTPS connections and links

Conclusion

You may use these programs to block advertisements from your Android browser or your Android apps. They are safe to use & will not do any damage to your Android device. Some of them also function as a VPN app, which is a huge advantage and the other benefits we can receive from them.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Mastering the Art of Attention Retention on YouTube with These 6 Tactics

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

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How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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