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"6 Ways To Increase Audience Retention on YouTube - Filmora for 2024"
6 Ways To Increase Audience Retention on YouTube - Filmora
6 Ways To Increase Audience Retention on YouTube
Richard Bennett
Mar 27, 2024• Proven solutions
Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.
You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>
- Part 1: What is Audience Retention?
- Part 2: How to See Your Audience Retention Report in YouTube?
- Part 3: What is a Good Audience Retention Rate on YouTube?
- Part 4: 6 Ways to Increase YouTube Audience Retention
Part 1: What is Audience Retention?
To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.
For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.
This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.
Part 2: How to See Your Audience Retention Report in YouTube?
YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.
Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.
To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.
Part 3: What is a Good Audience Retention Rate on YouTube?
When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.
According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.
Part 4: 6 Ways to Increase YouTube Audience Retention
If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:
1. Compare your videos
Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.
2. Get on with it
Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.
3. Make it visually engaging
Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.
4. Make it shorter
This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.
If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.
5. Keep them hooked
Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.
So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.
6. Use an Excellent Video Editor
Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.
You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>
- Part 1: What is Audience Retention?
- Part 2: How to See Your Audience Retention Report in YouTube?
- Part 3: What is a Good Audience Retention Rate on YouTube?
- Part 4: 6 Ways to Increase YouTube Audience Retention
Part 1: What is Audience Retention?
To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.
For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.
This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.
Part 2: How to See Your Audience Retention Report in YouTube?
YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.
Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.
To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.
Part 3: What is a Good Audience Retention Rate on YouTube?
When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.
According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.
Part 4: 6 Ways to Increase YouTube Audience Retention
If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:
1. Compare your videos
Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.
2. Get on with it
Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.
3. Make it visually engaging
Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.
4. Make it shorter
This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.
If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.
5. Keep them hooked
Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.
So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.
6. Use an Excellent Video Editor
Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.
You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>
- Part 1: What is Audience Retention?
- Part 2: How to See Your Audience Retention Report in YouTube?
- Part 3: What is a Good Audience Retention Rate on YouTube?
- Part 4: 6 Ways to Increase YouTube Audience Retention
Part 1: What is Audience Retention?
To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.
For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.
This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.
Part 2: How to See Your Audience Retention Report in YouTube?
YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.
Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.
To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.
Part 3: What is a Good Audience Retention Rate on YouTube?
When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.
According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.
Part 4: 6 Ways to Increase YouTube Audience Retention
If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:
1. Compare your videos
Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.
2. Get on with it
Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.
3. Make it visually engaging
Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.
4. Make it shorter
This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.
If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.
5. Keep them hooked
Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.
So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.
6. Use an Excellent Video Editor
Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.
You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>
- Part 1: What is Audience Retention?
- Part 2: How to See Your Audience Retention Report in YouTube?
- Part 3: What is a Good Audience Retention Rate on YouTube?
- Part 4: 6 Ways to Increase YouTube Audience Retention
Part 1: What is Audience Retention?
To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.
For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.
This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.
Part 2: How to See Your Audience Retention Report in YouTube?
YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.
Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.
To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.
Part 3: What is a Good Audience Retention Rate on YouTube?
When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.
According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.
Part 4: 6 Ways to Increase YouTube Audience Retention
If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:
1. Compare your videos
Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.
2. Get on with it
Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.
3. Make it visually engaging
Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.
4. Make it shorter
This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.
If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.
5. Keep them hooked
Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.
So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.
6. Use an Excellent Video Editor
Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Insights Into the Algorithm Choosing Noteworthy Video Comments
What Is the YouTube Highlighted Comment?
Liza Brown
Mar 27, 2024• Proven solutions
Did you just come across a comment tagged with Highlight on YouTube and wondering what it means? In our guide, you will find an answer to this, along with related queries like how YouTube highlighted comment works, the removal process, its benefits, and more.
If you own a YouTube channel or are starting one, even you can do this. Without further ado, let’s jump straight into the core of YouTube’s highlighted comments. We’ve categorized this article into a total of 8 parts for simple and better understanding.
- Part 1: What Does Highlighted Comment Mean On YouTube?
- Part 2: What Does Highlighted Comments Look Like on YouTube?
- Part 3: How to Make Comment Highlighted?
- Part 4: How to Highlighted Comments URL?
- Part 5: How to Reply to Highlighted Comments?
- Part 6: How to Remove Highlighted Comments?
- Part 7: Tips for Writing a Comment
- Part 8: Benefits of Highlighted Comments
Part 1: What Does The Highlighted Comment Mean On YouTube?
Before you get on with highlighting your comments, you must understand what it means exactly. You may follow comments on the videos posted by several YouTubers, but the highlighted ones are always making it to the top of the list.
Having said that, neither the content creator nor users or moderators choose to highlight YouTube comments to begin with. They are no rocket science, but only a tad bit more than what you know as a bookmarking feature.
Think of highlighted comments as a “tag”. You might notice this in the form of a ‘new activity YouTube notification’ link you receive on your registered email. Only you can see this tag when you click the notification and arrive at Youtube.com to either view or reply to a comment.
Highlighting comments (HC’s) are an automatic feature generated by YouTube. It draws the YouTuber’s & viewer’s attention to relevant activities. Don’t fail to notice that the highlight disappears once you are done interacting in the tagged comment thread. However, they are reloadable by tapping the comment timestamp.
For instance, you may want to check the following links. The 2 URLs lead you to the same video, but only one of them shows a highlighted comment.
- https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg
- https://www.youtube.com/watch?v=XWhjJjhpmQA
Notice the name “lc” in the first URL- that stands for linked comment. YouTube might include this additional parameter. If a reply comment (HR) gets highlighted, the parent comment gets raised to the top.
Part 2: What Does The Highlighted Comment Look Like?
YouTube has been working on improving the navigation of the comment section for videos, and highlighted comments are one of them. These comments appear even above the pinned comments on a video. The label of a highlighted comment is displayed above the commentator’s name in a light grey shade.
YouTube labels comment replies as well and call it “Highlighted Reply.” You can see this tag above the replier’s name in the same color tone.
Part 3: How to Make My Comment Highlighted?
Now, making YouTube highlight your comment on a popular video is nothing less than an art. YouTube doesn’t make it easy for you. The advantage of getting your comment highlighted on YouTube is limitless.
Thus, anybody who wants to get their YouTube comment an HC tag has to follow a few simple steps, which we will discuss below in another section. Finding the correct or relevant video content that can benefit your channel from such a comment is an excellent place to start.
For example, if you are a YouTuber who deals in tech information, you need to look for a popular video or channel with a similar genre, in this case, technical knowledge. The more popular the channel is, the more is the chance of a viewer checking the comments on its videos. You will only benefit if you’re comment is highlighted on pages of Youtuber’s who are huge.
Part 4: How to Get the URL of Highlighted Comments?
The ways to acquire the URL or link for a highlighted comment are different for both parties- viewer and host.
Suppose you are a viewer who is going through the comments section of a video. If you want to get the highlighted URL for the comment, simply click on the timestamp (e.g., 2 weeks ago) beside the commentator’s username.
On the other hand, for a YouTuber, getting access to the comment URL is relatively straightforward. The host will get a notification on his or her registered email-id when a viewer publishes a comment on their posted video. You will find the link to the highlighted comment in the notification
Part 5: How to Reply to Highlighted Comments?
Replying to “highlighted comments” on your YouTube channel is pretty easy since this feature was developed, keeping the user’s convenience in mind. If you want to follow up or reply to such comments, you can do so from your email or YouTube Dashboard.
If you click the notification bell icon, whenever a viewer drops a new comment on one of your videos, YouTube will send you a notification via email. On opening the email, you will find a clickable “Reply” option. Or else, if you follow the comment section in the YouTube Dashboard, you can directly view or reply to highlighted comments from here as well.
Have you ever wondered why a highlighted comment always shows at the top of the comment list? Both the above options will lead you to the comment thread on YouTube. To help you find the new activity easily, it appears with the highlight tag on it. The purpose is to remind you that you are here for that specific comment.
Part 6: How to Remove Highlighted Comments?
Can you, as a video maker, remove highlighted comments on YouTube? The direct answer to this would be a ‘No.’ It is because based on how you have opened the specific video, YouTube does it automatically.
Alternatively, you can try out a few temporary solutions.
- You can edit the particular URL of the video where the highlighted tag is showing. Remove the red part of the URL (example given below) starting with “&”:
https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg After removing the above parameter, reload the original video link (below):
https://www.youtube.com/watch?v=XWhjJjhpmQA
- Try logging out from your Google Account and browse YouTube (anonymously). Doing this will ensure that you no longer see any highlighted comments. However, at the same time, this will restrict you from interacting in any way with that video, let alone leaving a comment.
Part 7: Tips for Writing a Comment that will be Pinned as a Highlighted Comment?
Many frequently inquire on the internet about how they can improve the chances of getting their comment pinned, as highlighted on YouTube. The secret lies in how you write the statement. We’ve listed a few pro tips below that can help:
- First, go through all the posted comments under the video. It will help you identify what is missing. You can comment or write the missing point in comprehendible and straightforward words. Also, never forget to acknowledge the YouTuber’s talent.
- Remember, no one has the time to read long comments. So, when you know what you want to write, try to shorten your sentences. A short and crisp comment draws more attention.
- After you have framed your comment, make sure that it is grammatically correct. YouTube and Google hate grammatical errors.
- Do not hit the post option already. Before publishing it, you must cross-check that your comment has all the above points in place.
- Lastly, you have to wait after publishing on the video’s comment section. YouTube will highlight your comment if it passes according to the YouTube policy and if the search engine finds it unique.
Part 8: Are Highlighted Comments Beneficial?
Being a convenience feature, a highlighted comment on YouTube is 100% beneficial. That is especially true if you are looking for ways to optimize your channel.
YouTube is undeniably the second largest search engine on the web. Highlight comments can potentially increase the outreach of your content and, consequently, your brand presence.
As said earlier, these comments always show first on the comment section. Needless to say, many people who watch the videos also scroll down to the comments section to start a conversation or see what other viewers are saying about this video.
In the process, alongside the interaction, they also check out the channels or profiles of the commentators. Viewers often visit the pages of these channels, and if they happen to enjoy the video content, they will subscribe to the YouTuber’s channel. If your comment gets highlighted, your YouTube channel can be one of them.
Conclusion
YouTube can be an intimidating tool for marketing and more so for newcomers. Every YouTuber wishes that their channel performs better than the previous day. Even though the highlighted comment or highlighted reply feature doesn’t have any direct benefits, it can indeed help in optimizing your YouTube channel.
It can connect you with potential viewers and increase the number of people that visit your channel regularly. However, how many of them stay and hit the “Subscribe” button is a different story altogether and is wholly based on whether they like what you share through your videos.
In this article, we have shared facts on YouTube’s commonly seen highlighted comment feature. Yet, the term is a heavily misleading one, as far as viewers and Youtuber’s are concerned. We have also covered all other aspects and queries related to this term. Here’s hoping they clarify all your doubts.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
Did you just come across a comment tagged with Highlight on YouTube and wondering what it means? In our guide, you will find an answer to this, along with related queries like how YouTube highlighted comment works, the removal process, its benefits, and more.
If you own a YouTube channel or are starting one, even you can do this. Without further ado, let’s jump straight into the core of YouTube’s highlighted comments. We’ve categorized this article into a total of 8 parts for simple and better understanding.
- Part 1: What Does Highlighted Comment Mean On YouTube?
- Part 2: What Does Highlighted Comments Look Like on YouTube?
- Part 3: How to Make Comment Highlighted?
- Part 4: How to Highlighted Comments URL?
- Part 5: How to Reply to Highlighted Comments?
- Part 6: How to Remove Highlighted Comments?
- Part 7: Tips for Writing a Comment
- Part 8: Benefits of Highlighted Comments
Part 1: What Does The Highlighted Comment Mean On YouTube?
Before you get on with highlighting your comments, you must understand what it means exactly. You may follow comments on the videos posted by several YouTubers, but the highlighted ones are always making it to the top of the list.
Having said that, neither the content creator nor users or moderators choose to highlight YouTube comments to begin with. They are no rocket science, but only a tad bit more than what you know as a bookmarking feature.
Think of highlighted comments as a “tag”. You might notice this in the form of a ‘new activity YouTube notification’ link you receive on your registered email. Only you can see this tag when you click the notification and arrive at Youtube.com to either view or reply to a comment.
Highlighting comments (HC’s) are an automatic feature generated by YouTube. It draws the YouTuber’s & viewer’s attention to relevant activities. Don’t fail to notice that the highlight disappears once you are done interacting in the tagged comment thread. However, they are reloadable by tapping the comment timestamp.
For instance, you may want to check the following links. The 2 URLs lead you to the same video, but only one of them shows a highlighted comment.
- https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg
- https://www.youtube.com/watch?v=XWhjJjhpmQA
Notice the name “lc” in the first URL- that stands for linked comment. YouTube might include this additional parameter. If a reply comment (HR) gets highlighted, the parent comment gets raised to the top.
Part 2: What Does The Highlighted Comment Look Like?
YouTube has been working on improving the navigation of the comment section for videos, and highlighted comments are one of them. These comments appear even above the pinned comments on a video. The label of a highlighted comment is displayed above the commentator’s name in a light grey shade.
YouTube labels comment replies as well and call it “Highlighted Reply.” You can see this tag above the replier’s name in the same color tone.
Part 3: How to Make My Comment Highlighted?
Now, making YouTube highlight your comment on a popular video is nothing less than an art. YouTube doesn’t make it easy for you. The advantage of getting your comment highlighted on YouTube is limitless.
Thus, anybody who wants to get their YouTube comment an HC tag has to follow a few simple steps, which we will discuss below in another section. Finding the correct or relevant video content that can benefit your channel from such a comment is an excellent place to start.
For example, if you are a YouTuber who deals in tech information, you need to look for a popular video or channel with a similar genre, in this case, technical knowledge. The more popular the channel is, the more is the chance of a viewer checking the comments on its videos. You will only benefit if you’re comment is highlighted on pages of Youtuber’s who are huge.
Part 4: How to Get the URL of Highlighted Comments?
The ways to acquire the URL or link for a highlighted comment are different for both parties- viewer and host.
Suppose you are a viewer who is going through the comments section of a video. If you want to get the highlighted URL for the comment, simply click on the timestamp (e.g., 2 weeks ago) beside the commentator’s username.
On the other hand, for a YouTuber, getting access to the comment URL is relatively straightforward. The host will get a notification on his or her registered email-id when a viewer publishes a comment on their posted video. You will find the link to the highlighted comment in the notification
Part 5: How to Reply to Highlighted Comments?
Replying to “highlighted comments” on your YouTube channel is pretty easy since this feature was developed, keeping the user’s convenience in mind. If you want to follow up or reply to such comments, you can do so from your email or YouTube Dashboard.
If you click the notification bell icon, whenever a viewer drops a new comment on one of your videos, YouTube will send you a notification via email. On opening the email, you will find a clickable “Reply” option. Or else, if you follow the comment section in the YouTube Dashboard, you can directly view or reply to highlighted comments from here as well.
Have you ever wondered why a highlighted comment always shows at the top of the comment list? Both the above options will lead you to the comment thread on YouTube. To help you find the new activity easily, it appears with the highlight tag on it. The purpose is to remind you that you are here for that specific comment.
Part 6: How to Remove Highlighted Comments?
Can you, as a video maker, remove highlighted comments on YouTube? The direct answer to this would be a ‘No.’ It is because based on how you have opened the specific video, YouTube does it automatically.
Alternatively, you can try out a few temporary solutions.
- You can edit the particular URL of the video where the highlighted tag is showing. Remove the red part of the URL (example given below) starting with “&”:
https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg After removing the above parameter, reload the original video link (below):
https://www.youtube.com/watch?v=XWhjJjhpmQA
- Try logging out from your Google Account and browse YouTube (anonymously). Doing this will ensure that you no longer see any highlighted comments. However, at the same time, this will restrict you from interacting in any way with that video, let alone leaving a comment.
Part 7: Tips for Writing a Comment that will be Pinned as a Highlighted Comment?
Many frequently inquire on the internet about how they can improve the chances of getting their comment pinned, as highlighted on YouTube. The secret lies in how you write the statement. We’ve listed a few pro tips below that can help:
- First, go through all the posted comments under the video. It will help you identify what is missing. You can comment or write the missing point in comprehendible and straightforward words. Also, never forget to acknowledge the YouTuber’s talent.
- Remember, no one has the time to read long comments. So, when you know what you want to write, try to shorten your sentences. A short and crisp comment draws more attention.
- After you have framed your comment, make sure that it is grammatically correct. YouTube and Google hate grammatical errors.
- Do not hit the post option already. Before publishing it, you must cross-check that your comment has all the above points in place.
- Lastly, you have to wait after publishing on the video’s comment section. YouTube will highlight your comment if it passes according to the YouTube policy and if the search engine finds it unique.
Part 8: Are Highlighted Comments Beneficial?
Being a convenience feature, a highlighted comment on YouTube is 100% beneficial. That is especially true if you are looking for ways to optimize your channel.
YouTube is undeniably the second largest search engine on the web. Highlight comments can potentially increase the outreach of your content and, consequently, your brand presence.
As said earlier, these comments always show first on the comment section. Needless to say, many people who watch the videos also scroll down to the comments section to start a conversation or see what other viewers are saying about this video.
In the process, alongside the interaction, they also check out the channels or profiles of the commentators. Viewers often visit the pages of these channels, and if they happen to enjoy the video content, they will subscribe to the YouTuber’s channel. If your comment gets highlighted, your YouTube channel can be one of them.
Conclusion
YouTube can be an intimidating tool for marketing and more so for newcomers. Every YouTuber wishes that their channel performs better than the previous day. Even though the highlighted comment or highlighted reply feature doesn’t have any direct benefits, it can indeed help in optimizing your YouTube channel.
It can connect you with potential viewers and increase the number of people that visit your channel regularly. However, how many of them stay and hit the “Subscribe” button is a different story altogether and is wholly based on whether they like what you share through your videos.
In this article, we have shared facts on YouTube’s commonly seen highlighted comment feature. Yet, the term is a heavily misleading one, as far as viewers and Youtuber’s are concerned. We have also covered all other aspects and queries related to this term. Here’s hoping they clarify all your doubts.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
Did you just come across a comment tagged with Highlight on YouTube and wondering what it means? In our guide, you will find an answer to this, along with related queries like how YouTube highlighted comment works, the removal process, its benefits, and more.
If you own a YouTube channel or are starting one, even you can do this. Without further ado, let’s jump straight into the core of YouTube’s highlighted comments. We’ve categorized this article into a total of 8 parts for simple and better understanding.
- Part 1: What Does Highlighted Comment Mean On YouTube?
- Part 2: What Does Highlighted Comments Look Like on YouTube?
- Part 3: How to Make Comment Highlighted?
- Part 4: How to Highlighted Comments URL?
- Part 5: How to Reply to Highlighted Comments?
- Part 6: How to Remove Highlighted Comments?
- Part 7: Tips for Writing a Comment
- Part 8: Benefits of Highlighted Comments
Part 1: What Does The Highlighted Comment Mean On YouTube?
Before you get on with highlighting your comments, you must understand what it means exactly. You may follow comments on the videos posted by several YouTubers, but the highlighted ones are always making it to the top of the list.
Having said that, neither the content creator nor users or moderators choose to highlight YouTube comments to begin with. They are no rocket science, but only a tad bit more than what you know as a bookmarking feature.
Think of highlighted comments as a “tag”. You might notice this in the form of a ‘new activity YouTube notification’ link you receive on your registered email. Only you can see this tag when you click the notification and arrive at Youtube.com to either view or reply to a comment.
Highlighting comments (HC’s) are an automatic feature generated by YouTube. It draws the YouTuber’s & viewer’s attention to relevant activities. Don’t fail to notice that the highlight disappears once you are done interacting in the tagged comment thread. However, they are reloadable by tapping the comment timestamp.
For instance, you may want to check the following links. The 2 URLs lead you to the same video, but only one of them shows a highlighted comment.
- https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg
- https://www.youtube.com/watch?v=XWhjJjhpmQA
Notice the name “lc” in the first URL- that stands for linked comment. YouTube might include this additional parameter. If a reply comment (HR) gets highlighted, the parent comment gets raised to the top.
Part 2: What Does The Highlighted Comment Look Like?
YouTube has been working on improving the navigation of the comment section for videos, and highlighted comments are one of them. These comments appear even above the pinned comments on a video. The label of a highlighted comment is displayed above the commentator’s name in a light grey shade.
YouTube labels comment replies as well and call it “Highlighted Reply.” You can see this tag above the replier’s name in the same color tone.
Part 3: How to Make My Comment Highlighted?
Now, making YouTube highlight your comment on a popular video is nothing less than an art. YouTube doesn’t make it easy for you. The advantage of getting your comment highlighted on YouTube is limitless.
Thus, anybody who wants to get their YouTube comment an HC tag has to follow a few simple steps, which we will discuss below in another section. Finding the correct or relevant video content that can benefit your channel from such a comment is an excellent place to start.
For example, if you are a YouTuber who deals in tech information, you need to look for a popular video or channel with a similar genre, in this case, technical knowledge. The more popular the channel is, the more is the chance of a viewer checking the comments on its videos. You will only benefit if you’re comment is highlighted on pages of Youtuber’s who are huge.
Part 4: How to Get the URL of Highlighted Comments?
The ways to acquire the URL or link for a highlighted comment are different for both parties- viewer and host.
Suppose you are a viewer who is going through the comments section of a video. If you want to get the highlighted URL for the comment, simply click on the timestamp (e.g., 2 weeks ago) beside the commentator’s username.
On the other hand, for a YouTuber, getting access to the comment URL is relatively straightforward. The host will get a notification on his or her registered email-id when a viewer publishes a comment on their posted video. You will find the link to the highlighted comment in the notification
Part 5: How to Reply to Highlighted Comments?
Replying to “highlighted comments” on your YouTube channel is pretty easy since this feature was developed, keeping the user’s convenience in mind. If you want to follow up or reply to such comments, you can do so from your email or YouTube Dashboard.
If you click the notification bell icon, whenever a viewer drops a new comment on one of your videos, YouTube will send you a notification via email. On opening the email, you will find a clickable “Reply” option. Or else, if you follow the comment section in the YouTube Dashboard, you can directly view or reply to highlighted comments from here as well.
Have you ever wondered why a highlighted comment always shows at the top of the comment list? Both the above options will lead you to the comment thread on YouTube. To help you find the new activity easily, it appears with the highlight tag on it. The purpose is to remind you that you are here for that specific comment.
Part 6: How to Remove Highlighted Comments?
Can you, as a video maker, remove highlighted comments on YouTube? The direct answer to this would be a ‘No.’ It is because based on how you have opened the specific video, YouTube does it automatically.
Alternatively, you can try out a few temporary solutions.
- You can edit the particular URL of the video where the highlighted tag is showing. Remove the red part of the URL (example given below) starting with “&”:
https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg After removing the above parameter, reload the original video link (below):
https://www.youtube.com/watch?v=XWhjJjhpmQA
- Try logging out from your Google Account and browse YouTube (anonymously). Doing this will ensure that you no longer see any highlighted comments. However, at the same time, this will restrict you from interacting in any way with that video, let alone leaving a comment.
Part 7: Tips for Writing a Comment that will be Pinned as a Highlighted Comment?
Many frequently inquire on the internet about how they can improve the chances of getting their comment pinned, as highlighted on YouTube. The secret lies in how you write the statement. We’ve listed a few pro tips below that can help:
- First, go through all the posted comments under the video. It will help you identify what is missing. You can comment or write the missing point in comprehendible and straightforward words. Also, never forget to acknowledge the YouTuber’s talent.
- Remember, no one has the time to read long comments. So, when you know what you want to write, try to shorten your sentences. A short and crisp comment draws more attention.
- After you have framed your comment, make sure that it is grammatically correct. YouTube and Google hate grammatical errors.
- Do not hit the post option already. Before publishing it, you must cross-check that your comment has all the above points in place.
- Lastly, you have to wait after publishing on the video’s comment section. YouTube will highlight your comment if it passes according to the YouTube policy and if the search engine finds it unique.
Part 8: Are Highlighted Comments Beneficial?
Being a convenience feature, a highlighted comment on YouTube is 100% beneficial. That is especially true if you are looking for ways to optimize your channel.
YouTube is undeniably the second largest search engine on the web. Highlight comments can potentially increase the outreach of your content and, consequently, your brand presence.
As said earlier, these comments always show first on the comment section. Needless to say, many people who watch the videos also scroll down to the comments section to start a conversation or see what other viewers are saying about this video.
In the process, alongside the interaction, they also check out the channels or profiles of the commentators. Viewers often visit the pages of these channels, and if they happen to enjoy the video content, they will subscribe to the YouTuber’s channel. If your comment gets highlighted, your YouTube channel can be one of them.
Conclusion
YouTube can be an intimidating tool for marketing and more so for newcomers. Every YouTuber wishes that their channel performs better than the previous day. Even though the highlighted comment or highlighted reply feature doesn’t have any direct benefits, it can indeed help in optimizing your YouTube channel.
It can connect you with potential viewers and increase the number of people that visit your channel regularly. However, how many of them stay and hit the “Subscribe” button is a different story altogether and is wholly based on whether they like what you share through your videos.
In this article, we have shared facts on YouTube’s commonly seen highlighted comment feature. Yet, the term is a heavily misleading one, as far as viewers and Youtuber’s are concerned. We have also covered all other aspects and queries related to this term. Here’s hoping they clarify all your doubts.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
Did you just come across a comment tagged with Highlight on YouTube and wondering what it means? In our guide, you will find an answer to this, along with related queries like how YouTube highlighted comment works, the removal process, its benefits, and more.
If you own a YouTube channel or are starting one, even you can do this. Without further ado, let’s jump straight into the core of YouTube’s highlighted comments. We’ve categorized this article into a total of 8 parts for simple and better understanding.
- Part 1: What Does Highlighted Comment Mean On YouTube?
- Part 2: What Does Highlighted Comments Look Like on YouTube?
- Part 3: How to Make Comment Highlighted?
- Part 4: How to Highlighted Comments URL?
- Part 5: How to Reply to Highlighted Comments?
- Part 6: How to Remove Highlighted Comments?
- Part 7: Tips for Writing a Comment
- Part 8: Benefits of Highlighted Comments
Part 1: What Does The Highlighted Comment Mean On YouTube?
Before you get on with highlighting your comments, you must understand what it means exactly. You may follow comments on the videos posted by several YouTubers, but the highlighted ones are always making it to the top of the list.
Having said that, neither the content creator nor users or moderators choose to highlight YouTube comments to begin with. They are no rocket science, but only a tad bit more than what you know as a bookmarking feature.
Think of highlighted comments as a “tag”. You might notice this in the form of a ‘new activity YouTube notification’ link you receive on your registered email. Only you can see this tag when you click the notification and arrive at Youtube.com to either view or reply to a comment.
Highlighting comments (HC’s) are an automatic feature generated by YouTube. It draws the YouTuber’s & viewer’s attention to relevant activities. Don’t fail to notice that the highlight disappears once you are done interacting in the tagged comment thread. However, they are reloadable by tapping the comment timestamp.
For instance, you may want to check the following links. The 2 URLs lead you to the same video, but only one of them shows a highlighted comment.
- https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg
- https://www.youtube.com/watch?v=XWhjJjhpmQA
Notice the name “lc” in the first URL- that stands for linked comment. YouTube might include this additional parameter. If a reply comment (HR) gets highlighted, the parent comment gets raised to the top.
Part 2: What Does The Highlighted Comment Look Like?
YouTube has been working on improving the navigation of the comment section for videos, and highlighted comments are one of them. These comments appear even above the pinned comments on a video. The label of a highlighted comment is displayed above the commentator’s name in a light grey shade.
YouTube labels comment replies as well and call it “Highlighted Reply.” You can see this tag above the replier’s name in the same color tone.
Part 3: How to Make My Comment Highlighted?
Now, making YouTube highlight your comment on a popular video is nothing less than an art. YouTube doesn’t make it easy for you. The advantage of getting your comment highlighted on YouTube is limitless.
Thus, anybody who wants to get their YouTube comment an HC tag has to follow a few simple steps, which we will discuss below in another section. Finding the correct or relevant video content that can benefit your channel from such a comment is an excellent place to start.
For example, if you are a YouTuber who deals in tech information, you need to look for a popular video or channel with a similar genre, in this case, technical knowledge. The more popular the channel is, the more is the chance of a viewer checking the comments on its videos. You will only benefit if you’re comment is highlighted on pages of Youtuber’s who are huge.
Part 4: How to Get the URL of Highlighted Comments?
The ways to acquire the URL or link for a highlighted comment are different for both parties- viewer and host.
Suppose you are a viewer who is going through the comments section of a video. If you want to get the highlighted URL for the comment, simply click on the timestamp (e.g., 2 weeks ago) beside the commentator’s username.
On the other hand, for a YouTuber, getting access to the comment URL is relatively straightforward. The host will get a notification on his or her registered email-id when a viewer publishes a comment on their posted video. You will find the link to the highlighted comment in the notification
Part 5: How to Reply to Highlighted Comments?
Replying to “highlighted comments” on your YouTube channel is pretty easy since this feature was developed, keeping the user’s convenience in mind. If you want to follow up or reply to such comments, you can do so from your email or YouTube Dashboard.
If you click the notification bell icon, whenever a viewer drops a new comment on one of your videos, YouTube will send you a notification via email. On opening the email, you will find a clickable “Reply” option. Or else, if you follow the comment section in the YouTube Dashboard, you can directly view or reply to highlighted comments from here as well.
Have you ever wondered why a highlighted comment always shows at the top of the comment list? Both the above options will lead you to the comment thread on YouTube. To help you find the new activity easily, it appears with the highlight tag on it. The purpose is to remind you that you are here for that specific comment.
Part 6: How to Remove Highlighted Comments?
Can you, as a video maker, remove highlighted comments on YouTube? The direct answer to this would be a ‘No.’ It is because based on how you have opened the specific video, YouTube does it automatically.
Alternatively, you can try out a few temporary solutions.
- You can edit the particular URL of the video where the highlighted tag is showing. Remove the red part of the URL (example given below) starting with “&”:
https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg After removing the above parameter, reload the original video link (below):
https://www.youtube.com/watch?v=XWhjJjhpmQA
- Try logging out from your Google Account and browse YouTube (anonymously). Doing this will ensure that you no longer see any highlighted comments. However, at the same time, this will restrict you from interacting in any way with that video, let alone leaving a comment.
Part 7: Tips for Writing a Comment that will be Pinned as a Highlighted Comment?
Many frequently inquire on the internet about how they can improve the chances of getting their comment pinned, as highlighted on YouTube. The secret lies in how you write the statement. We’ve listed a few pro tips below that can help:
- First, go through all the posted comments under the video. It will help you identify what is missing. You can comment or write the missing point in comprehendible and straightforward words. Also, never forget to acknowledge the YouTuber’s talent.
- Remember, no one has the time to read long comments. So, when you know what you want to write, try to shorten your sentences. A short and crisp comment draws more attention.
- After you have framed your comment, make sure that it is grammatically correct. YouTube and Google hate grammatical errors.
- Do not hit the post option already. Before publishing it, you must cross-check that your comment has all the above points in place.
- Lastly, you have to wait after publishing on the video’s comment section. YouTube will highlight your comment if it passes according to the YouTube policy and if the search engine finds it unique.
Part 8: Are Highlighted Comments Beneficial?
Being a convenience feature, a highlighted comment on YouTube is 100% beneficial. That is especially true if you are looking for ways to optimize your channel.
YouTube is undeniably the second largest search engine on the web. Highlight comments can potentially increase the outreach of your content and, consequently, your brand presence.
As said earlier, these comments always show first on the comment section. Needless to say, many people who watch the videos also scroll down to the comments section to start a conversation or see what other viewers are saying about this video.
In the process, alongside the interaction, they also check out the channels or profiles of the commentators. Viewers often visit the pages of these channels, and if they happen to enjoy the video content, they will subscribe to the YouTuber’s channel. If your comment gets highlighted, your YouTube channel can be one of them.
Conclusion
YouTube can be an intimidating tool for marketing and more so for newcomers. Every YouTuber wishes that their channel performs better than the previous day. Even though the highlighted comment or highlighted reply feature doesn’t have any direct benefits, it can indeed help in optimizing your YouTube channel.
It can connect you with potential viewers and increase the number of people that visit your channel regularly. However, how many of them stay and hit the “Subscribe” button is a different story altogether and is wholly based on whether they like what you share through your videos.
In this article, we have shared facts on YouTube’s commonly seen highlighted comment feature. Yet, the term is a heavily misleading one, as far as viewers and Youtuber’s are concerned. We have also covered all other aspects and queries related to this term. Here’s hoping they clarify all your doubts.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
- Title: "6 Ways To Increase Audience Retention on YouTube - Filmora for 2024"
- Author: Thomas
- Created at : 2024-05-31 12:47:14
- Updated at : 2024-06-01 12:47:14
- Link: https://youtube-help.techidaily.com/6-ways-to-increase-audience-retention-on-youtube-filmora-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.
