Expert Strategies for Tackling Copyright Claims on YouTube

YouTube Copyright Claims and How to Deal with a Strike?

Richard Bennett

Nov 01, 2022• Proven solutions

0

YouTube copyright rules might not always seem fair, but they are in place for a reason. If your YouTube videos get flagged for copyright issues relating to the background music or film clips it can be frustrating, especially if you receive a copyright notice for using royalty-free music you have a license for. Rather than feeling as though your creativity is being restrained, read this article to better understand the reasons copyright issues come up and what can be done to resolve them. Disputing copyright claims is something that any YouTuber can do.

• What is a Content ID Claim and Why Have I Received One
• Dealing With a Copyright Claim on Your YouTube Video

Part 1： What is a Content ID Claim and Why Have I Received One?

YouTube copyright issues often come up as a result of content ID claims. This will prompt Google support to deliver a copyright notice to your account. Content ID claims are generally made against content that contains material that should not be available on YouTube. Claims are often issued if you don’t own the music, movie clips, TV clips, express rights to showcase cut scenes in video games, or other copyrighted media.

If you happen to see that a video has been muted or taken down you can visit the copyright notices section of your video manager to learn more. In this section you will learn more about what will be done as a result of the content ID claim.

Generally, a content ID claim does not put a YouTube channel in any kind of trouble. What usually happens is that the video is removed, you lose the ability to earn ad revenue from it, or the sound is muted so the copyrighted music no longer plays.

In some cases, the owner of the copyrighted content (usually musical artists) may choose to allow you to keep your video up in exchange for running their ads.

Part 2: Dealing With a Copyright Claim on Your YouTube Video

If you have received copyright claims there are ways that you can get your content put back up in its original condition.

First, you could purchase the rights to use the copyrighted media after your video has been flagged or try getting express permission from the content creator to use aspects of their content in your own original video.

Sometimes, your videos may be flagged even though you’ve already purchased the license for the copyrighted music, images or clips you are using.

YouTube’s robots automatically scan through the database of audio and visual content that is put up by copyright owners. Any video that has been uploaded to YouTube with this copyrighted content will receive a third-party copyright notice. Because flagging happens automatically it often affects creators who have licenses for the royalty-free music, or other copyrighted material, they are using.

The good news is that this same level of protection will ensure that your own original content can also be protected from reuse if you register it.

In order to dispute a copyright claim on your video the first thing that you will need is some proof that you have purchased the rights to the music or other content that is being reused in your video. If you have a direct link to the online license agreement this can help with the dispute process. Purchasing a license online for royalty-free music or other content is usually fairly simple and with a PDF license certificate you can quickly dispute copyright content ID claims.

You can upload your license document to the file sharing system Dropbox to make the content public for YouTube admins to check over. Heading over to your video manager on YouTube and sending a message link with the dispute and link to your license will make sure that your explanation is heard. Sending the license, written permission, or a link to the legal license will result in YouTube reinstating your video.

Most of the time the only information that you need to use is where the license was purchased as well as the link to where the copyright license document can be accessed.

After submitting your dispute YouTube admins will often take a few business days to get back to you with an answer. There is no risk involved in disputing a copyright claim; your video has already been flagged. In the worst case scenario, your video will remain flagged.

Usually with the help of an official license or direct permission from the content creator you can file a dispute with YouTube and receive an answer. If the dispute process is successful your video will be reinstated to the original uploaded version without blocked sound or content.

via GIPHY

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

YouTube copyright rules might not always seem fair, but they are in place for a reason. If your YouTube videos get flagged for copyright issues relating to the background music or film clips it can be frustrating, especially if you receive a copyright notice for using royalty-free music you have a license for. Rather than feeling as though your creativity is being restrained, read this article to better understand the reasons copyright issues come up and what can be done to resolve them. Disputing copyright claims is something that any YouTuber can do.

• What is a Content ID Claim and Why Have I Received One
• Dealing With a Copyright Claim on Your YouTube Video

Part 1： What is a Content ID Claim and Why Have I Received One?

YouTube copyright issues often come up as a result of content ID claims. This will prompt Google support to deliver a copyright notice to your account. Content ID claims are generally made against content that contains material that should not be available on YouTube. Claims are often issued if you don’t own the music, movie clips, TV clips, express rights to showcase cut scenes in video games, or other copyrighted media.

If you happen to see that a video has been muted or taken down you can visit the copyright notices section of your video manager to learn more. In this section you will learn more about what will be done as a result of the content ID claim.

Generally, a content ID claim does not put a YouTube channel in any kind of trouble. What usually happens is that the video is removed, you lose the ability to earn ad revenue from it, or the sound is muted so the copyrighted music no longer plays.

In some cases, the owner of the copyrighted content (usually musical artists) may choose to allow you to keep your video up in exchange for running their ads.

Part 2: Dealing With a Copyright Claim on Your YouTube Video

If you have received copyright claims there are ways that you can get your content put back up in its original condition.

First, you could purchase the rights to use the copyrighted media after your video has been flagged or try getting express permission from the content creator to use aspects of their content in your own original video.

Sometimes, your videos may be flagged even though you’ve already purchased the license for the copyrighted music, images or clips you are using.

YouTube’s robots automatically scan through the database of audio and visual content that is put up by copyright owners. Any video that has been uploaded to YouTube with this copyrighted content will receive a third-party copyright notice. Because flagging happens automatically it often affects creators who have licenses for the royalty-free music, or other copyrighted material, they are using.

The good news is that this same level of protection will ensure that your own original content can also be protected from reuse if you register it.

In order to dispute a copyright claim on your video the first thing that you will need is some proof that you have purchased the rights to the music or other content that is being reused in your video. If you have a direct link to the online license agreement this can help with the dispute process. Purchasing a license online for royalty-free music or other content is usually fairly simple and with a PDF license certificate you can quickly dispute copyright content ID claims.

You can upload your license document to the file sharing system Dropbox to make the content public for YouTube admins to check over. Heading over to your video manager on YouTube and sending a message link with the dispute and link to your license will make sure that your explanation is heard. Sending the license, written permission, or a link to the legal license will result in YouTube reinstating your video.

Most of the time the only information that you need to use is where the license was purchased as well as the link to where the copyright license document can be accessed.

After submitting your dispute YouTube admins will often take a few business days to get back to you with an answer. There is no risk involved in disputing a copyright claim; your video has already been flagged. In the worst case scenario, your video will remain flagged.

Usually with the help of an official license or direct permission from the content creator you can file a dispute with YouTube and receive an answer. If the dispute process is successful your video will be reinstated to the original uploaded version without blocked sound or content.

via GIPHY

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

YouTube copyright rules might not always seem fair, but they are in place for a reason. If your YouTube videos get flagged for copyright issues relating to the background music or film clips it can be frustrating, especially if you receive a copyright notice for using royalty-free music you have a license for. Rather than feeling as though your creativity is being restrained, read this article to better understand the reasons copyright issues come up and what can be done to resolve them. Disputing copyright claims is something that any YouTuber can do.

• What is a Content ID Claim and Why Have I Received One
• Dealing With a Copyright Claim on Your YouTube Video

Part 1： What is a Content ID Claim and Why Have I Received One?

YouTube copyright issues often come up as a result of content ID claims. This will prompt Google support to deliver a copyright notice to your account. Content ID claims are generally made against content that contains material that should not be available on YouTube. Claims are often issued if you don’t own the music, movie clips, TV clips, express rights to showcase cut scenes in video games, or other copyrighted media.

If you happen to see that a video has been muted or taken down you can visit the copyright notices section of your video manager to learn more. In this section you will learn more about what will be done as a result of the content ID claim.

Generally, a content ID claim does not put a YouTube channel in any kind of trouble. What usually happens is that the video is removed, you lose the ability to earn ad revenue from it, or the sound is muted so the copyrighted music no longer plays.

In some cases, the owner of the copyrighted content (usually musical artists) may choose to allow you to keep your video up in exchange for running their ads.

Part 2: Dealing With a Copyright Claim on Your YouTube Video

If you have received copyright claims there are ways that you can get your content put back up in its original condition.

First, you could purchase the rights to use the copyrighted media after your video has been flagged or try getting express permission from the content creator to use aspects of their content in your own original video.

Sometimes, your videos may be flagged even though you’ve already purchased the license for the copyrighted music, images or clips you are using.

YouTube’s robots automatically scan through the database of audio and visual content that is put up by copyright owners. Any video that has been uploaded to YouTube with this copyrighted content will receive a third-party copyright notice. Because flagging happens automatically it often affects creators who have licenses for the royalty-free music, or other copyrighted material, they are using.

The good news is that this same level of protection will ensure that your own original content can also be protected from reuse if you register it.

In order to dispute a copyright claim on your video the first thing that you will need is some proof that you have purchased the rights to the music or other content that is being reused in your video. If you have a direct link to the online license agreement this can help with the dispute process. Purchasing a license online for royalty-free music or other content is usually fairly simple and with a PDF license certificate you can quickly dispute copyright content ID claims.

You can upload your license document to the file sharing system Dropbox to make the content public for YouTube admins to check over. Heading over to your video manager on YouTube and sending a message link with the dispute and link to your license will make sure that your explanation is heard. Sending the license, written permission, or a link to the legal license will result in YouTube reinstating your video.

Most of the time the only information that you need to use is where the license was purchased as well as the link to where the copyright license document can be accessed.

After submitting your dispute YouTube admins will often take a few business days to get back to you with an answer. There is no risk involved in disputing a copyright claim; your video has already been flagged. In the worst case scenario, your video will remain flagged.

Usually with the help of an official license or direct permission from the content creator you can file a dispute with YouTube and receive an answer. If the dispute process is successful your video will be reinstated to the original uploaded version without blocked sound or content.

via GIPHY

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

YouTube copyright rules might not always seem fair, but they are in place for a reason. If your YouTube videos get flagged for copyright issues relating to the background music or film clips it can be frustrating, especially if you receive a copyright notice for using royalty-free music you have a license for. Rather than feeling as though your creativity is being restrained, read this article to better understand the reasons copyright issues come up and what can be done to resolve them. Disputing copyright claims is something that any YouTuber can do.

• What is a Content ID Claim and Why Have I Received One
• Dealing With a Copyright Claim on Your YouTube Video

Part 1： What is a Content ID Claim and Why Have I Received One?

YouTube copyright issues often come up as a result of content ID claims. This will prompt Google support to deliver a copyright notice to your account. Content ID claims are generally made against content that contains material that should not be available on YouTube. Claims are often issued if you don’t own the music, movie clips, TV clips, express rights to showcase cut scenes in video games, or other copyrighted media.

If you happen to see that a video has been muted or taken down you can visit the copyright notices section of your video manager to learn more. In this section you will learn more about what will be done as a result of the content ID claim.

Generally, a content ID claim does not put a YouTube channel in any kind of trouble. What usually happens is that the video is removed, you lose the ability to earn ad revenue from it, or the sound is muted so the copyrighted music no longer plays.

In some cases, the owner of the copyrighted content (usually musical artists) may choose to allow you to keep your video up in exchange for running their ads.

Part 2: Dealing With a Copyright Claim on Your YouTube Video

If you have received copyright claims there are ways that you can get your content put back up in its original condition.

First, you could purchase the rights to use the copyrighted media after your video has been flagged or try getting express permission from the content creator to use aspects of their content in your own original video.

Sometimes, your videos may be flagged even though you’ve already purchased the license for the copyrighted music, images or clips you are using.

YouTube’s robots automatically scan through the database of audio and visual content that is put up by copyright owners. Any video that has been uploaded to YouTube with this copyrighted content will receive a third-party copyright notice. Because flagging happens automatically it often affects creators who have licenses for the royalty-free music, or other copyrighted material, they are using.

The good news is that this same level of protection will ensure that your own original content can also be protected from reuse if you register it.

In order to dispute a copyright claim on your video the first thing that you will need is some proof that you have purchased the rights to the music or other content that is being reused in your video. If you have a direct link to the online license agreement this can help with the dispute process. Purchasing a license online for royalty-free music or other content is usually fairly simple and with a PDF license certificate you can quickly dispute copyright content ID claims.

You can upload your license document to the file sharing system Dropbox to make the content public for YouTube admins to check over. Heading over to your video manager on YouTube and sending a message link with the dispute and link to your license will make sure that your explanation is heard. Sending the license, written permission, or a link to the legal license will result in YouTube reinstating your video.

Most of the time the only information that you need to use is where the license was purchased as well as the link to where the copyright license document can be accessed.

After submitting your dispute YouTube admins will often take a few business days to get back to you with an answer. There is no risk involved in disputing a copyright claim; your video has already been flagged. In the worst case scenario, your video will remain flagged.

Usually with the help of an official license or direct permission from the content creator you can file a dispute with YouTube and receive an answer. If the dispute process is successful your video will be reinstated to the original uploaded version without blocked sound or content.

via GIPHY

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Plotting the Pathway for Engaging YouTube Content

How to structure YouTube videos

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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