Foremost News Channels on YouTube to Watch Daily

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The news channel distributes the most recent news events and information via television, radio, or the internet. People who work in news channels gather information from all over the world and convey it in the form of videos or audio. The content is created in a radio or television newsroom or by a broadcast network.

People nowadays don’t have much time to read newspapers since they only scan the headlines of specific news stories, which provide inadequate information. So, the news channel is the quickest way to acquire any news, which an individual can view or listen to at any time via smartphones, laptops (via the internet), or radio.

The news channel has grown in popularity to disseminate or broadcast information to the rest of the world. The focus of television programming might shift. Some channels cover international or national issues, while others concentrate on weather, movie marketing, celebrity news, or sports.

Moreover, YouTube has also become an essential news source for many Americans. A quarter of all adults in the United States (26%) say they acquire their news from YouTube. And, while few of these people say it is their primary news source, the majority believe it is an important way for them to stay informed. People from all over the world and from all walks of life post videos on YouTube. As a result, there is a diverse range of videos available on YouTube. Some examples are amateur films, handmade music videos, sports bloopers, news, and other amusing situations captured on video.

What Kind Of News Can You Get on YouTube?

On YouTube, you may find breaking news and popular stories.

On the site, there’s a shelf for breaking News

Except for viewers under the age of 18, and a Breaking News shelf is shown on the YouTube homepage. The breaking news shelf on the YouTube homepage can be reached simply by scrolling down the YouTube homepage when a major news event occurs. If you’re not interested, don’t bother. The homepage’s breaking news shelf can be turned off.

The information panel provides breaking news context in search results and will only offer text-based samples from a news story. In contrast, the content on the site will incorporate YouTube videos when they are available.

In search, the top News shelf

If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.

Your homepage’s top News shelf

If you watch or search for news information, a top news shelf on your homepage may appear. Regardless of age, the top news shelf will appear, with relevant items from news sources that adhere to Google News’ content criteria.

Your homepage should have a COVID News shelf

On the homepage, a COVID-19 news shelf is now available. On our platform, there are news stories regarding COVID-19 from reliable news providers who respect Google News content policies and local health authorities. On the homepage, you can always hide the COVID-19 News shelf.

Why Should You Use Youtube as a News Source?

Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.

According to a recent Pew Research Center research, YouTube channels are an important source of news and information for more than a quarter of all individuals in the United States. While that’s a lot of people turning to YouTube for news, it’s not surprising given that the platform is the world’s second most-trafficked search engine, directly behind its sister business Google. People use YouTube as a source of information, but they’re seeking video rather than text.

What Are the Benefits of Youtube News?

What’s more surprising is that conventional news media organizations don’t account for nearly as much of what consumers consume. According to the report, half of the individuals who get their news via YouTube watch independent channels. And, of those who use YouTube to keep up with current events, 72 percent believe the platform is either an important or the most significant source of information for them. Independent media on YouTube frequently covers situations and topics that the mainstream media may overlook. It’s also often complementing, allowing viewers to understand the concerns better.

According to the Pew study, 66 percent of those who watch YouTube videos for news feel it helps them better comprehend current events. Sixty-eight percent said the videos maintain their attention and that they normally watch them intently rather than playing them in the background. Not only that, but when YouTube news users were asked to explain in their own words why YouTube is a unique place to get news, the most common responses were related to the content itself, such as access to news sources outside of the mainstream and the diversity of opinions and viewpoints available on the platform.

1. CNN

CNN is a branch of Turner Broadcasting System, which is a Warner Media company. CNN touts itself as the most reliable source of news and information, and it is widely acknowledged as such. CNN’s umbrella encompasses nine cable and satellite television networks, two radio networks, the CNN Digital Network, the United States’ largest network of news Websites, and CNN Newsource, the world’s most widely syndicated news service. As a result of the various extensions, CNN is proud ability to offer you up-to-the-minute news from across the globe.

Link: https://www.youtube.com/channel/UCupvZG-5ko\_eiXAupbDfxWw/videos

2. FOX NEWS CHANNEL

According to PUBLIC POLICY POLLING, FOX NEWS is a top-five cable network; it has been the most-watched news channel in the country for more than 12 years and is the most trusted television news source in the country. It’s a 24-hour all-encompassing news service focused on breaking news, politics, and business.

Link: https://www.youtube.com/user/FoxNewsChannel/videos

3. TMZ NEWS CHANNEL

You’ll discover the newest celebrity gossip and entertainment news from TMZ.com on TMZ Chatter, as well as some of the best pieces from TMZ on TV, interviews from TMZ Live, and up-to-the-minute reporting from the journalistic staff. Reporting on Hollywood movie stars, Instagram celebrities, and viral internet sensations.

Link: https://www.youtube.com/user/TMZ/videos

4. TYT NEWS CHANNEL

The largest internet news show in the world is TheYoungTurks. The hosts are Cenk Uygur and Ana Kasparian. It is a one-of-a-kind show that puts all of the news that is important to people together in one place. Politics, entertainment, sports, and pop culture are all topics they enjoy discussing.

Link: https://www.youtube.com/user/TheYoungTurks/videos

5. NEW YORK TIMES

The New York Times is known for its high-quality journalism and sophisticated, interactive multimedia storytelling. Whether reporting on international conflicts and domestic political disputes or covering the newest fashion trends and scientific breakthroughs, New York Times video journalists offer a unique and unforgettable perspective on the world. It’s all the news worth watching.

Link: https://www.youtube.com/user/TheNewYorkTimes/videos

6. NBC NEWS CHANNEL

The official NBC News YouTube Channel is a key source of international news and information. Breaking news, technology, politics, health, entertainment, science, and business, as well as exclusive NBC investigations, may all be found on this channel.

Link: https://www.youtube.com/user/NBCNews/videos

7.US MILITARY NEWS

The Army, Navy, Marine Corps, Air Force, and Coast Guard are all represented on the US Military News Channel. This channel is updated daily with new movies of weapons, planes, ships, guns, artillery, vehicles, military actions, and technologies.

Link: https://www.youtube.com/channel/UC2PbsEK-vgc3qFy1eAYYzSg/videos

8. ABC NEWS

ABC News is your go-to source for breaking news, commentary, exclusive interviews, top stories, and videos. They are constantly updated with breaking news, top stories, videos, photographs, special reports, and exclusive interviews.

Link: https://www.youtube.com/user/ABCNews/videos

9. RUSSIA TODAY NEWS

RT is a global news channel with studios in Moscow and Washington. With a worldwide audience of over 700 million people or more than 25% of all cable customers worldwide, RT news covers the critical topics of our day for those who want to go deeper.

Link: https://www.youtube.com/user/RussiaToday/videos

10. ZEE NEWS CHANNEL

Zee Media Corporation Ltd (ZMCL), India’s largest news network, reaches over 150 million Indians through a slew of national and regional news channels. The company’s flagship channel, Zee News, with the phrase ‘Soch Badlo Desh Badlo,’ indicating a concentration on hardcore and serious news.

Link: https://www.youtube.com/user/zeenews/videos

Time to Extract a Conclusion

● People’s interest is piqued by YouTube videos, which are excellent sources of information. People can easily access YouTube videos to learn more about relevant developments. It is unknown how trustworthy and beneficial the information gained via YouTube is. Excellent and reputable YouTube videos can be employed as a valuable source of information.

● On YouTube, you can watch live and local sports, news, and entertainment from over 70 different channels, including ABC, CBS, FOX, NBC, ESPN, HGTV, TNT, and others. YouTube also provides local and regional content, with over 98 percent of US TV households having complete local network coverage. The YouTube news channel is quite effective and beneficial to the public. It has several advantages.

Try It Free Try It Free

What Kind Of News Can You Get on YouTube?

On YouTube, you may find breaking news and popular stories.

On the site, there’s a shelf for breaking News

In search, the top News shelf

If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.

Your homepage’s top News shelf

Your homepage should have a COVID News shelf

Why Should You Use Youtube as a News Source?

Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.

What Are the Benefits of Youtube News?

Time to Extract a Conclusion

Try It Free Try It Free

What Kind Of News Can You Get on YouTube?

On YouTube, you may find breaking news and popular stories.

On the site, there’s a shelf for breaking News

In search, the top News shelf

If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.

Your homepage’s top News shelf

Your homepage should have a COVID News shelf

Why Should You Use Youtube as a News Source?

Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.

What Are the Benefits of Youtube News?

1. CNN

Link: https://www.youtube.com/channel/UCupvZG-5ko\_eiXAupbDfxWw/videos

2. FOX NEWS CHANNEL

Link: https://www.youtube.com/user/FoxNewsChannel/videos

3. TMZ NEWS CHANNEL

Link: https://www.youtube.com/user/TMZ/videos

4. TYT NEWS CHANNEL

Link: https://www.youtube.com/user/TheYoungTurks/videos

5. NEW YORK TIMES

Link: https://www.youtube.com/user/TheNewYorkTimes/videos

6. NBC NEWS CHANNEL

Link: https://www.youtube.com/user/NBCNews/videos

7.US MILITARY NEWS

Link: https://www.youtube.com/channel/UC2PbsEK-vgc3qFy1eAYYzSg/videos

8. ABC NEWS

Link: https://www.youtube.com/user/ABCNews/videos

9. RUSSIA TODAY NEWS

Link: https://www.youtube.com/user/RussiaToday/videos

10. ZEE NEWS CHANNEL

Link: https://www.youtube.com/user/zeenews/videos

Time to Extract a Conclusion

Try It Free Try It Free

What Kind Of News Can You Get on YouTube?

On YouTube, you may find breaking news and popular stories.

On the site, there’s a shelf for breaking News

In search, the top News shelf

If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.

Your homepage’s top News shelf

Your homepage should have a COVID News shelf

Why Should You Use Youtube as a News Source?

Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.

What Are the Benefits of Youtube News?

1. CNN

Link: https://www.youtube.com/channel/UCupvZG-5ko\_eiXAupbDfxWw/videos

2. FOX NEWS CHANNEL

Link: https://www.youtube.com/user/FoxNewsChannel/videos

3. TMZ NEWS CHANNEL

Link: https://www.youtube.com/user/TMZ/videos

4. TYT NEWS CHANNEL

Link: https://www.youtube.com/user/TheYoungTurks/videos

5. NEW YORK TIMES

Link: https://www.youtube.com/user/TheNewYorkTimes/videos

6. NBC NEWS CHANNEL

Link: https://www.youtube.com/user/NBCNews/videos

7.US MILITARY NEWS

Link: https://www.youtube.com/channel/UC2PbsEK-vgc3qFy1eAYYzSg/videos

8. ABC NEWS

Link: https://www.youtube.com/user/ABCNews/videos

9. RUSSIA TODAY NEWS

Link: https://www.youtube.com/user/RussiaToday/videos

10. ZEE NEWS CHANNEL

Link: https://www.youtube.com/user/zeenews/videos

Time to Extract a Conclusion

Breaking Into YouTube’s Top 100 With Effective SEO

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Oct 26, 2023• Proven solutions

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

Step 3: Write Title

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

See how a good title can guide the rest of your video?

Step 4: Write Description

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

Step 11: Add Transcripts

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

Step 12: Add Video to Playlist

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

Step 3: Write Title

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

See how a good title can guide the rest of your video?

Step 4: Write Description

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

Step 11: Add Transcripts

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

Step 12: Add Video to Playlist

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

Step 3: Write Title

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

See how a good title can guide the rest of your video?

Step 4: Write Description

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

Step 11: Add Transcripts

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

Step 12: Add Video to Playlist

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Youtube Help

Foremost News Channels on YouTube to Watch Daily for 2024

Foremost News Channels on YouTube to Watch Daily

Create High-Quality Video - Wondershare Filmora

In this article

What Kind Of News Can You Get on YouTube?

On the site, there’s a shelf for breaking News

In search, the top News shelf

Your homepage’s top News shelf

Your homepage should have a COVID News shelf

Why Should You Use Youtube as a News Source?

What Are the Benefits of Youtube News?

10 Youtube News Channels to Subscribe to in 2022

1. CNN

2. FOX NEWS CHANNEL

3. TMZ NEWS CHANNEL

4. TYT NEWS CHANNEL

5. NEW YORK TIMES

6. NBC NEWS CHANNEL

7.US MILITARY NEWS

8. ABC NEWS

9. RUSSIA TODAY NEWS

10. ZEE NEWS CHANNEL

Time to Extract a Conclusion

In this article

What Kind Of News Can You Get on YouTube?

On the site, there’s a shelf for breaking News

In search, the top News shelf

Your homepage’s top News shelf

Your homepage should have a COVID News shelf

Why Should You Use Youtube as a News Source?

What Are the Benefits of Youtube News?

10 Youtube News Channels to Subscribe to in 2022

1. CNN

2. FOX NEWS CHANNEL

3. TMZ NEWS CHANNEL

4. TYT NEWS CHANNEL

5. NEW YORK TIMES

6. NBC NEWS CHANNEL

7.US MILITARY NEWS

8. ABC NEWS

9. RUSSIA TODAY NEWS

10. ZEE NEWS CHANNEL

Time to Extract a Conclusion

In this article

What Kind Of News Can You Get on YouTube?

On the site, there’s a shelf for breaking News

In search, the top News shelf

Your homepage’s top News shelf

Your homepage should have a COVID News shelf

Why Should You Use Youtube as a News Source?

What Are the Benefits of Youtube News?

10 Youtube News Channels to Subscribe to in 2022

1. CNN

2. FOX NEWS CHANNEL

3. TMZ NEWS CHANNEL

4. TYT NEWS CHANNEL

5. NEW YORK TIMES

6. NBC NEWS CHANNEL

7.US MILITARY NEWS

8. ABC NEWS

9. RUSSIA TODAY NEWS

10. ZEE NEWS CHANNEL

Time to Extract a Conclusion

In this article

What Kind Of News Can You Get on YouTube?

On the site, there’s a shelf for breaking News

In search, the top News shelf

Your homepage’s top News shelf

Your homepage should have a COVID News shelf

Why Should You Use Youtube as a News Source?

What Are the Benefits of Youtube News?

10 Youtube News Channels to Subscribe to in 2022

1. CNN

2. FOX NEWS CHANNEL

3. TMZ NEWS CHANNEL

4. TYT NEWS CHANNEL

5. NEW YORK TIMES

6. NBC NEWS CHANNEL

7.US MILITARY NEWS