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"From Bland to Brilliant Transform Your YouTube Channels' Image for 2024"
From Bland to Brilliant: Transform Your YouTube Channels’ Image
How to Brand Your YouTube Channel to Get More Subscribers
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Unleashing Creative Potential with These 6 YouTube Graphic Sources
6 Completely Different Places to Get Icons and Logos for YouTube Videos
Richard Bennett
Oct 26, 2023• Proven solutions
Whether you need YouTube icons and logos to use as pop-up graphics in your videos, to serve as your channel icon, to use as watermarks, or to liven up your channel art or video thumbnails – don’t worry. There are lots of places to get them.
We’ve made a list of 6 sites where you can download icons and logos for free for YouTub videos, and explained how they work.
You might also want to check out these YouTube channels offering free profile picture templates .
1. Flaticon.com
Key Points:
- Great selection of icons/logos
- It’s easy to change the colors before you download
I’m putting Flaticon.com right at the top of this list because it has something that really sets it apart from the other sites on this list – it lets you edit pre-made icons before you download them.
You start out on Flaticon by searching for a theme like beauty, gaming, flowers, or emojis. I searched for ‘birds’ and found these cuties.
These aren’t all the birds on Flaticon, just a few. They had a huge selection in all the different searches I tried.
I clicked on the brown bird to open up the download screen, and then clicked into ‘Edit icon’. There may be a pop up that tells you editing tools are only available to registered users, but it’s wrong. Just close it and keep going, unless you want to register.
You can edit the colors in your icon just by clicking on the color you want to replace, and then clicking on the color in the color selector you want to replace it with. I made my birdie FLY.
I never apologize for puns.
Once you like the look of your icon, just click Download. You will be prompted to choose a format. PNG is the most popular because it is supported the most places (including on YouTube), and because it allows for a transparent background.
After clicking on a format you will also be prompted to choose a size for your image. It’s always best to go with the largest image you can – its way easier to shrink things and keep them looking good than it is to have to enlarge them.
Flaticon has a great selection, it’s free, and they make it really easy to edit your creations. I would strongly recommend this site to anyone in the market for an icon or logo.
Flaticon asks that you include an “Icon made by [author link] from <www.flaticon.com> ” somewhere (i.e. video description, channel ‘about’ section) when you use their icons for free.
2. Freepik.com
Key Points:
- Good selection of icons.
- No way to customise them on the site.
- Attribution requried.
On freepik, you start off by searching for a theme (like the genre of your YouTube title or the topic of a video, i.e. ‘makeup’ or ‘music’). I searched for ‘cat’.
A few of the sets available on freepik. The crown icon means you need to be a paying Premium member, but most things are free.
You can’t edit on freepik, and in order to download for free you need to include an attribution/credit to freepik where you use the images.
You do not choose what format to download your images in on freepik. When you hit ‘Free Download’ it will automatically download a zip file which will contain both a .jpg and a .eps. The EPS is editable in any ‘vector graphics editor’, like Adobe Illustrator, and YouTube supports .jpg files.
3. Seeklogo.net
Key Points:
- Logos from major brands
- Great for channels that do product reviews
Seeklogo.net has a slightly more corporate slant than some of the other sites on this list. It has logos for a lot of major companies and brands available for download.
In the ‘search’ on Seeklogo.net, you can type in the name of a brand or industry and see if the well-known logo you’re looking for is available. This may be especially useful for people with sports related channels since they have a lot of logos for major teams.
I searched for YouTube – you never know when you might need the YouTube logo.
Although the site does not advertise PNG in the list of formats on their front page, downloads do include PNG versions (which is useful if you need transparency and don’t have a program which can edit vector files, like .eps).
4. IconArchive.com
Key Points:
- Site has an office/business slant.
- Detailed search tool lets you sort by color, theme, etc.
IconArchive has a huge selection of icons with somewhat of an office/business slant. I searched for ‘flower’ and half the results were of file-folders with flowers on them.
Could be cool for a lifestyle video about school or work?
My favorite thing about IconArchive is its search features. It allows you to filter results by color, size (down to the specific resolution), category, background color, style, and a lot more.
Color is under ‘Display’, meaning that it won’t filter out results that have different colors it’ll just list the color you select first.
The ‘Category’ filter is useful because there are some genres you probably recognize there, like ‘Lifestyle’. However, you should be careful not to over-filter. This site is pretty literal in how it categorizes. For example – there are no ‘flower’ images under ‘Lifestyle’.
Downloads are available in different sizes and formats including PNG. PNG is always a good option because it is supported by YouTube and includes transparent backgrounds.
Note that all of your different download buttons will be located underneath your image. They favor those ads that look like ‘download’ or ‘start now’ buttons, and the ads sit right next to the images on the right, so it’s easy to get confused and click on the ad.
5. Logaster.com
Key Points:
- You’ll have to pay for larger images.
- Focused more on businesses.
- Incorporates your channel name.
Logaster is really a service for businesses – they make and sell business cards, letterheads, and other office-y things like that. However, they are still a good choice for YouTubers because they have a free logo creator. Sort of.
You actually have to pay $9.99 to get larger images and remove the watermark, but the process is free.
When you arrive on Logaster there’s a button right on their home page that says ‘Create a logo for free’. Click on it.
In Step 1 it’ll ask for your company name and an activity type. You just need to put in your channel name and choose something from the activity drop down that you focus on in your videos.
My heart burns with the secret desire to be YouTube’s Neil Degrasse Tyson (it doesn’t really, but he is super cool) so I tried ‘Katie Does Science’ and ‘Science, Studies, Education’. Here’s what it came up with:
There are 10 pages of suggestions!
You can see how, unless you have a short channel name, you’re probably not going to be able to use any of these as an icon, but a lot of them would look cool on a banner. There’s an ‘Edit Logo Concept’ button which allows you to make changes to the layout, but you can still only choose from preset layouts. For example, some logo concepts allow you to choose whether the icon is above your text or next to it.
After you click ‘save’ in the last step you’ll be prompted to provide an email address and password. Once you sign in, you’ll be able to download a small logo for free, or purchase the higher resolution image.
I personally wouldn’t recommend buying an image from here unless your channel is for your small business and you need things like branded business cards and letterhead. This site might be better for gathering inspiration than actually downloading a logo from.
6. Icons8.com
Key Points:
- You need to link back to them to use their icons.
- You can edit the colors on the site and even add details.
- There’s a size limit on the free service (100x100px)
At Icons8 they have free and paid services. If you download an icon for free it will be a PNG file (which should be fine, YouTube supports PNG and it’s good for transparency) that is no larger than 100x100px. This is not ideal since YouTube recommends 800x800px for profile pictures, but it’s not necessarily a deal breaker either. Profile pictures render down to much smaller than that.
You will also need to link to Icons8 if you use their icons for free (i.e. in the ‘about’ section of your channel page).
To get started on Icons8, type something into the search bar on the home page that you think might work as an icon or as part of whatever graphics you have planned. I typed in ‘game’ for this one, since gaming is the biggest genre on YouTube. Here are a few of the results that came up:
Lower down in the results there were different kinds of sports balls, hand-held gaming systems, playing cards, joy sticks, baseball caps and more.
After you find an icon you like, click on it and it will appear on the right side of your screen where you’ll be able to make a few changes (an editing screen will pop up once you start clicking on things). You can edit your colors, overlay small decals, add text, and add a border, change your background and adjust your size. Here’s the editing screen:
You can give your icon a pretty different look from its default. Check this out:
You cannot download your icon from the editing screen. You need to click Save, and then download it from the main display screen here:
You can change the size with that drop down menu, but you’ll be limited in your options if you don’t want to pay.
I downloaded my image and tried to see how it would look as an icon/profile picture. As you can see, it was pretty blurry in the preview:
However, the preview is larger than the actual profile picture. Once I set it, it looked alright.
Looking for somewhere you can build your own icon/logo from scratch? Check out this list of logo makers .
After downloading the icons or logos, it is time to add them to your YouTube video. Here I recommend our Wondershare Filmora video editor . Below is a video tutorial about how to add a logo to video in Filmora . Remember to download the free trial version to test.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Whether you need YouTube icons and logos to use as pop-up graphics in your videos, to serve as your channel icon, to use as watermarks, or to liven up your channel art or video thumbnails – don’t worry. There are lots of places to get them.
We’ve made a list of 6 sites where you can download icons and logos for free for YouTub videos, and explained how they work.
You might also want to check out these YouTube channels offering free profile picture templates .
1. Flaticon.com
Key Points:
- Great selection of icons/logos
- It’s easy to change the colors before you download
I’m putting Flaticon.com right at the top of this list because it has something that really sets it apart from the other sites on this list – it lets you edit pre-made icons before you download them.
You start out on Flaticon by searching for a theme like beauty, gaming, flowers, or emojis. I searched for ‘birds’ and found these cuties.
These aren’t all the birds on Flaticon, just a few. They had a huge selection in all the different searches I tried.
I clicked on the brown bird to open up the download screen, and then clicked into ‘Edit icon’. There may be a pop up that tells you editing tools are only available to registered users, but it’s wrong. Just close it and keep going, unless you want to register.
You can edit the colors in your icon just by clicking on the color you want to replace, and then clicking on the color in the color selector you want to replace it with. I made my birdie FLY.
I never apologize for puns.
Once you like the look of your icon, just click Download. You will be prompted to choose a format. PNG is the most popular because it is supported the most places (including on YouTube), and because it allows for a transparent background.
After clicking on a format you will also be prompted to choose a size for your image. It’s always best to go with the largest image you can – its way easier to shrink things and keep them looking good than it is to have to enlarge them.
Flaticon has a great selection, it’s free, and they make it really easy to edit your creations. I would strongly recommend this site to anyone in the market for an icon or logo.
Flaticon asks that you include an “Icon made by [author link] from <www.flaticon.com> ” somewhere (i.e. video description, channel ‘about’ section) when you use their icons for free.
2. Freepik.com
Key Points:
- Good selection of icons.
- No way to customise them on the site.
- Attribution requried.
On freepik, you start off by searching for a theme (like the genre of your YouTube title or the topic of a video, i.e. ‘makeup’ or ‘music’). I searched for ‘cat’.
A few of the sets available on freepik. The crown icon means you need to be a paying Premium member, but most things are free.
You can’t edit on freepik, and in order to download for free you need to include an attribution/credit to freepik where you use the images.
You do not choose what format to download your images in on freepik. When you hit ‘Free Download’ it will automatically download a zip file which will contain both a .jpg and a .eps. The EPS is editable in any ‘vector graphics editor’, like Adobe Illustrator, and YouTube supports .jpg files.
3. Seeklogo.net
Key Points:
- Logos from major brands
- Great for channels that do product reviews
Seeklogo.net has a slightly more corporate slant than some of the other sites on this list. It has logos for a lot of major companies and brands available for download.
In the ‘search’ on Seeklogo.net, you can type in the name of a brand or industry and see if the well-known logo you’re looking for is available. This may be especially useful for people with sports related channels since they have a lot of logos for major teams.
I searched for YouTube – you never know when you might need the YouTube logo.
Although the site does not advertise PNG in the list of formats on their front page, downloads do include PNG versions (which is useful if you need transparency and don’t have a program which can edit vector files, like .eps).
4. IconArchive.com
Key Points:
- Site has an office/business slant.
- Detailed search tool lets you sort by color, theme, etc.
IconArchive has a huge selection of icons with somewhat of an office/business slant. I searched for ‘flower’ and half the results were of file-folders with flowers on them.
Could be cool for a lifestyle video about school or work?
My favorite thing about IconArchive is its search features. It allows you to filter results by color, size (down to the specific resolution), category, background color, style, and a lot more.
Color is under ‘Display’, meaning that it won’t filter out results that have different colors it’ll just list the color you select first.
The ‘Category’ filter is useful because there are some genres you probably recognize there, like ‘Lifestyle’. However, you should be careful not to over-filter. This site is pretty literal in how it categorizes. For example – there are no ‘flower’ images under ‘Lifestyle’.
Downloads are available in different sizes and formats including PNG. PNG is always a good option because it is supported by YouTube and includes transparent backgrounds.
Note that all of your different download buttons will be located underneath your image. They favor those ads that look like ‘download’ or ‘start now’ buttons, and the ads sit right next to the images on the right, so it’s easy to get confused and click on the ad.
5. Logaster.com
Key Points:
- You’ll have to pay for larger images.
- Focused more on businesses.
- Incorporates your channel name.
Logaster is really a service for businesses – they make and sell business cards, letterheads, and other office-y things like that. However, they are still a good choice for YouTubers because they have a free logo creator. Sort of.
You actually have to pay $9.99 to get larger images and remove the watermark, but the process is free.
When you arrive on Logaster there’s a button right on their home page that says ‘Create a logo for free’. Click on it.
In Step 1 it’ll ask for your company name and an activity type. You just need to put in your channel name and choose something from the activity drop down that you focus on in your videos.
My heart burns with the secret desire to be YouTube’s Neil Degrasse Tyson (it doesn’t really, but he is super cool) so I tried ‘Katie Does Science’ and ‘Science, Studies, Education’. Here’s what it came up with:
There are 10 pages of suggestions!
You can see how, unless you have a short channel name, you’re probably not going to be able to use any of these as an icon, but a lot of them would look cool on a banner. There’s an ‘Edit Logo Concept’ button which allows you to make changes to the layout, but you can still only choose from preset layouts. For example, some logo concepts allow you to choose whether the icon is above your text or next to it.
After you click ‘save’ in the last step you’ll be prompted to provide an email address and password. Once you sign in, you’ll be able to download a small logo for free, or purchase the higher resolution image.
I personally wouldn’t recommend buying an image from here unless your channel is for your small business and you need things like branded business cards and letterhead. This site might be better for gathering inspiration than actually downloading a logo from.
6. Icons8.com
Key Points:
- You need to link back to them to use their icons.
- You can edit the colors on the site and even add details.
- There’s a size limit on the free service (100x100px)
At Icons8 they have free and paid services. If you download an icon for free it will be a PNG file (which should be fine, YouTube supports PNG and it’s good for transparency) that is no larger than 100x100px. This is not ideal since YouTube recommends 800x800px for profile pictures, but it’s not necessarily a deal breaker either. Profile pictures render down to much smaller than that.
You will also need to link to Icons8 if you use their icons for free (i.e. in the ‘about’ section of your channel page).
To get started on Icons8, type something into the search bar on the home page that you think might work as an icon or as part of whatever graphics you have planned. I typed in ‘game’ for this one, since gaming is the biggest genre on YouTube. Here are a few of the results that came up:
Lower down in the results there were different kinds of sports balls, hand-held gaming systems, playing cards, joy sticks, baseball caps and more.
After you find an icon you like, click on it and it will appear on the right side of your screen where you’ll be able to make a few changes (an editing screen will pop up once you start clicking on things). You can edit your colors, overlay small decals, add text, and add a border, change your background and adjust your size. Here’s the editing screen:
You can give your icon a pretty different look from its default. Check this out:
You cannot download your icon from the editing screen. You need to click Save, and then download it from the main display screen here:
You can change the size with that drop down menu, but you’ll be limited in your options if you don’t want to pay.
I downloaded my image and tried to see how it would look as an icon/profile picture. As you can see, it was pretty blurry in the preview:
However, the preview is larger than the actual profile picture. Once I set it, it looked alright.
Looking for somewhere you can build your own icon/logo from scratch? Check out this list of logo makers .
After downloading the icons or logos, it is time to add them to your YouTube video. Here I recommend our Wondershare Filmora video editor . Below is a video tutorial about how to add a logo to video in Filmora . Remember to download the free trial version to test.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Whether you need YouTube icons and logos to use as pop-up graphics in your videos, to serve as your channel icon, to use as watermarks, or to liven up your channel art or video thumbnails – don’t worry. There are lots of places to get them.
We’ve made a list of 6 sites where you can download icons and logos for free for YouTub videos, and explained how they work.
You might also want to check out these YouTube channels offering free profile picture templates .
1. Flaticon.com
Key Points:
- Great selection of icons/logos
- It’s easy to change the colors before you download
I’m putting Flaticon.com right at the top of this list because it has something that really sets it apart from the other sites on this list – it lets you edit pre-made icons before you download them.
You start out on Flaticon by searching for a theme like beauty, gaming, flowers, or emojis. I searched for ‘birds’ and found these cuties.
These aren’t all the birds on Flaticon, just a few. They had a huge selection in all the different searches I tried.
I clicked on the brown bird to open up the download screen, and then clicked into ‘Edit icon’. There may be a pop up that tells you editing tools are only available to registered users, but it’s wrong. Just close it and keep going, unless you want to register.
You can edit the colors in your icon just by clicking on the color you want to replace, and then clicking on the color in the color selector you want to replace it with. I made my birdie FLY.
I never apologize for puns.
Once you like the look of your icon, just click Download. You will be prompted to choose a format. PNG is the most popular because it is supported the most places (including on YouTube), and because it allows for a transparent background.
After clicking on a format you will also be prompted to choose a size for your image. It’s always best to go with the largest image you can – its way easier to shrink things and keep them looking good than it is to have to enlarge them.
Flaticon has a great selection, it’s free, and they make it really easy to edit your creations. I would strongly recommend this site to anyone in the market for an icon or logo.
Flaticon asks that you include an “Icon made by [author link] from <www.flaticon.com> ” somewhere (i.e. video description, channel ‘about’ section) when you use their icons for free.
2. Freepik.com
Key Points:
- Good selection of icons.
- No way to customise them on the site.
- Attribution requried.
On freepik, you start off by searching for a theme (like the genre of your YouTube title or the topic of a video, i.e. ‘makeup’ or ‘music’). I searched for ‘cat’.
A few of the sets available on freepik. The crown icon means you need to be a paying Premium member, but most things are free.
You can’t edit on freepik, and in order to download for free you need to include an attribution/credit to freepik where you use the images.
You do not choose what format to download your images in on freepik. When you hit ‘Free Download’ it will automatically download a zip file which will contain both a .jpg and a .eps. The EPS is editable in any ‘vector graphics editor’, like Adobe Illustrator, and YouTube supports .jpg files.
3. Seeklogo.net
Key Points:
- Logos from major brands
- Great for channels that do product reviews
Seeklogo.net has a slightly more corporate slant than some of the other sites on this list. It has logos for a lot of major companies and brands available for download.
In the ‘search’ on Seeklogo.net, you can type in the name of a brand or industry and see if the well-known logo you’re looking for is available. This may be especially useful for people with sports related channels since they have a lot of logos for major teams.
I searched for YouTube – you never know when you might need the YouTube logo.
Although the site does not advertise PNG in the list of formats on their front page, downloads do include PNG versions (which is useful if you need transparency and don’t have a program which can edit vector files, like .eps).
4. IconArchive.com
Key Points:
- Site has an office/business slant.
- Detailed search tool lets you sort by color, theme, etc.
IconArchive has a huge selection of icons with somewhat of an office/business slant. I searched for ‘flower’ and half the results were of file-folders with flowers on them.
Could be cool for a lifestyle video about school or work?
My favorite thing about IconArchive is its search features. It allows you to filter results by color, size (down to the specific resolution), category, background color, style, and a lot more.
Color is under ‘Display’, meaning that it won’t filter out results that have different colors it’ll just list the color you select first.
The ‘Category’ filter is useful because there are some genres you probably recognize there, like ‘Lifestyle’. However, you should be careful not to over-filter. This site is pretty literal in how it categorizes. For example – there are no ‘flower’ images under ‘Lifestyle’.
Downloads are available in different sizes and formats including PNG. PNG is always a good option because it is supported by YouTube and includes transparent backgrounds.
Note that all of your different download buttons will be located underneath your image. They favor those ads that look like ‘download’ or ‘start now’ buttons, and the ads sit right next to the images on the right, so it’s easy to get confused and click on the ad.
5. Logaster.com
Key Points:
- You’ll have to pay for larger images.
- Focused more on businesses.
- Incorporates your channel name.
Logaster is really a service for businesses – they make and sell business cards, letterheads, and other office-y things like that. However, they are still a good choice for YouTubers because they have a free logo creator. Sort of.
You actually have to pay $9.99 to get larger images and remove the watermark, but the process is free.
When you arrive on Logaster there’s a button right on their home page that says ‘Create a logo for free’. Click on it.
In Step 1 it’ll ask for your company name and an activity type. You just need to put in your channel name and choose something from the activity drop down that you focus on in your videos.
My heart burns with the secret desire to be YouTube’s Neil Degrasse Tyson (it doesn’t really, but he is super cool) so I tried ‘Katie Does Science’ and ‘Science, Studies, Education’. Here’s what it came up with:
There are 10 pages of suggestions!
You can see how, unless you have a short channel name, you’re probably not going to be able to use any of these as an icon, but a lot of them would look cool on a banner. There’s an ‘Edit Logo Concept’ button which allows you to make changes to the layout, but you can still only choose from preset layouts. For example, some logo concepts allow you to choose whether the icon is above your text or next to it.
After you click ‘save’ in the last step you’ll be prompted to provide an email address and password. Once you sign in, you’ll be able to download a small logo for free, or purchase the higher resolution image.
I personally wouldn’t recommend buying an image from here unless your channel is for your small business and you need things like branded business cards and letterhead. This site might be better for gathering inspiration than actually downloading a logo from.
6. Icons8.com
Key Points:
- You need to link back to them to use their icons.
- You can edit the colors on the site and even add details.
- There’s a size limit on the free service (100x100px)
At Icons8 they have free and paid services. If you download an icon for free it will be a PNG file (which should be fine, YouTube supports PNG and it’s good for transparency) that is no larger than 100x100px. This is not ideal since YouTube recommends 800x800px for profile pictures, but it’s not necessarily a deal breaker either. Profile pictures render down to much smaller than that.
You will also need to link to Icons8 if you use their icons for free (i.e. in the ‘about’ section of your channel page).
To get started on Icons8, type something into the search bar on the home page that you think might work as an icon or as part of whatever graphics you have planned. I typed in ‘game’ for this one, since gaming is the biggest genre on YouTube. Here are a few of the results that came up:
Lower down in the results there were different kinds of sports balls, hand-held gaming systems, playing cards, joy sticks, baseball caps and more.
After you find an icon you like, click on it and it will appear on the right side of your screen where you’ll be able to make a few changes (an editing screen will pop up once you start clicking on things). You can edit your colors, overlay small decals, add text, and add a border, change your background and adjust your size. Here’s the editing screen:
You can give your icon a pretty different look from its default. Check this out:
You cannot download your icon from the editing screen. You need to click Save, and then download it from the main display screen here:
You can change the size with that drop down menu, but you’ll be limited in your options if you don’t want to pay.
I downloaded my image and tried to see how it would look as an icon/profile picture. As you can see, it was pretty blurry in the preview:
However, the preview is larger than the actual profile picture. Once I set it, it looked alright.
Looking for somewhere you can build your own icon/logo from scratch? Check out this list of logo makers .
After downloading the icons or logos, it is time to add them to your YouTube video. Here I recommend our Wondershare Filmora video editor . Below is a video tutorial about how to add a logo to video in Filmora . Remember to download the free trial version to test.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Whether you need YouTube icons and logos to use as pop-up graphics in your videos, to serve as your channel icon, to use as watermarks, or to liven up your channel art or video thumbnails – don’t worry. There are lots of places to get them.
We’ve made a list of 6 sites where you can download icons and logos for free for YouTub videos, and explained how they work.
You might also want to check out these YouTube channels offering free profile picture templates .
1. Flaticon.com
Key Points:
- Great selection of icons/logos
- It’s easy to change the colors before you download
I’m putting Flaticon.com right at the top of this list because it has something that really sets it apart from the other sites on this list – it lets you edit pre-made icons before you download them.
You start out on Flaticon by searching for a theme like beauty, gaming, flowers, or emojis. I searched for ‘birds’ and found these cuties.
These aren’t all the birds on Flaticon, just a few. They had a huge selection in all the different searches I tried.
I clicked on the brown bird to open up the download screen, and then clicked into ‘Edit icon’. There may be a pop up that tells you editing tools are only available to registered users, but it’s wrong. Just close it and keep going, unless you want to register.
You can edit the colors in your icon just by clicking on the color you want to replace, and then clicking on the color in the color selector you want to replace it with. I made my birdie FLY.
I never apologize for puns.
Once you like the look of your icon, just click Download. You will be prompted to choose a format. PNG is the most popular because it is supported the most places (including on YouTube), and because it allows for a transparent background.
After clicking on a format you will also be prompted to choose a size for your image. It’s always best to go with the largest image you can – its way easier to shrink things and keep them looking good than it is to have to enlarge them.
Flaticon has a great selection, it’s free, and they make it really easy to edit your creations. I would strongly recommend this site to anyone in the market for an icon or logo.
Flaticon asks that you include an “Icon made by [author link] from <www.flaticon.com> ” somewhere (i.e. video description, channel ‘about’ section) when you use their icons for free.
2. Freepik.com
Key Points:
- Good selection of icons.
- No way to customise them on the site.
- Attribution requried.
On freepik, you start off by searching for a theme (like the genre of your YouTube title or the topic of a video, i.e. ‘makeup’ or ‘music’). I searched for ‘cat’.
A few of the sets available on freepik. The crown icon means you need to be a paying Premium member, but most things are free.
You can’t edit on freepik, and in order to download for free you need to include an attribution/credit to freepik where you use the images.
You do not choose what format to download your images in on freepik. When you hit ‘Free Download’ it will automatically download a zip file which will contain both a .jpg and a .eps. The EPS is editable in any ‘vector graphics editor’, like Adobe Illustrator, and YouTube supports .jpg files.
3. Seeklogo.net
Key Points:
- Logos from major brands
- Great for channels that do product reviews
Seeklogo.net has a slightly more corporate slant than some of the other sites on this list. It has logos for a lot of major companies and brands available for download.
In the ‘search’ on Seeklogo.net, you can type in the name of a brand or industry and see if the well-known logo you’re looking for is available. This may be especially useful for people with sports related channels since they have a lot of logos for major teams.
I searched for YouTube – you never know when you might need the YouTube logo.
Although the site does not advertise PNG in the list of formats on their front page, downloads do include PNG versions (which is useful if you need transparency and don’t have a program which can edit vector files, like .eps).
4. IconArchive.com
Key Points:
- Site has an office/business slant.
- Detailed search tool lets you sort by color, theme, etc.
IconArchive has a huge selection of icons with somewhat of an office/business slant. I searched for ‘flower’ and half the results were of file-folders with flowers on them.
Could be cool for a lifestyle video about school or work?
My favorite thing about IconArchive is its search features. It allows you to filter results by color, size (down to the specific resolution), category, background color, style, and a lot more.
Color is under ‘Display’, meaning that it won’t filter out results that have different colors it’ll just list the color you select first.
The ‘Category’ filter is useful because there are some genres you probably recognize there, like ‘Lifestyle’. However, you should be careful not to over-filter. This site is pretty literal in how it categorizes. For example – there are no ‘flower’ images under ‘Lifestyle’.
Downloads are available in different sizes and formats including PNG. PNG is always a good option because it is supported by YouTube and includes transparent backgrounds.
Note that all of your different download buttons will be located underneath your image. They favor those ads that look like ‘download’ or ‘start now’ buttons, and the ads sit right next to the images on the right, so it’s easy to get confused and click on the ad.
5. Logaster.com
Key Points:
- You’ll have to pay for larger images.
- Focused more on businesses.
- Incorporates your channel name.
Logaster is really a service for businesses – they make and sell business cards, letterheads, and other office-y things like that. However, they are still a good choice for YouTubers because they have a free logo creator. Sort of.
You actually have to pay $9.99 to get larger images and remove the watermark, but the process is free.
When you arrive on Logaster there’s a button right on their home page that says ‘Create a logo for free’. Click on it.
In Step 1 it’ll ask for your company name and an activity type. You just need to put in your channel name and choose something from the activity drop down that you focus on in your videos.
My heart burns with the secret desire to be YouTube’s Neil Degrasse Tyson (it doesn’t really, but he is super cool) so I tried ‘Katie Does Science’ and ‘Science, Studies, Education’. Here’s what it came up with:
There are 10 pages of suggestions!
You can see how, unless you have a short channel name, you’re probably not going to be able to use any of these as an icon, but a lot of them would look cool on a banner. There’s an ‘Edit Logo Concept’ button which allows you to make changes to the layout, but you can still only choose from preset layouts. For example, some logo concepts allow you to choose whether the icon is above your text or next to it.
After you click ‘save’ in the last step you’ll be prompted to provide an email address and password. Once you sign in, you’ll be able to download a small logo for free, or purchase the higher resolution image.
I personally wouldn’t recommend buying an image from here unless your channel is for your small business and you need things like branded business cards and letterhead. This site might be better for gathering inspiration than actually downloading a logo from.
6. Icons8.com
Key Points:
- You need to link back to them to use their icons.
- You can edit the colors on the site and even add details.
- There’s a size limit on the free service (100x100px)
At Icons8 they have free and paid services. If you download an icon for free it will be a PNG file (which should be fine, YouTube supports PNG and it’s good for transparency) that is no larger than 100x100px. This is not ideal since YouTube recommends 800x800px for profile pictures, but it’s not necessarily a deal breaker either. Profile pictures render down to much smaller than that.
You will also need to link to Icons8 if you use their icons for free (i.e. in the ‘about’ section of your channel page).
To get started on Icons8, type something into the search bar on the home page that you think might work as an icon or as part of whatever graphics you have planned. I typed in ‘game’ for this one, since gaming is the biggest genre on YouTube. Here are a few of the results that came up:
Lower down in the results there were different kinds of sports balls, hand-held gaming systems, playing cards, joy sticks, baseball caps and more.
After you find an icon you like, click on it and it will appear on the right side of your screen where you’ll be able to make a few changes (an editing screen will pop up once you start clicking on things). You can edit your colors, overlay small decals, add text, and add a border, change your background and adjust your size. Here’s the editing screen:
You can give your icon a pretty different look from its default. Check this out:
You cannot download your icon from the editing screen. You need to click Save, and then download it from the main display screen here:
You can change the size with that drop down menu, but you’ll be limited in your options if you don’t want to pay.
I downloaded my image and tried to see how it would look as an icon/profile picture. As you can see, it was pretty blurry in the preview:
However, the preview is larger than the actual profile picture. Once I set it, it looked alright.
Looking for somewhere you can build your own icon/logo from scratch? Check out this list of logo makers .
After downloading the icons or logos, it is time to add them to your YouTube video. Here I recommend our Wondershare Filmora video editor . Below is a video tutorial about how to add a logo to video in Filmora . Remember to download the free trial version to test.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "From Bland to Brilliant Transform Your YouTube Channels' Image for 2024"
- Author: Thomas
- Created at : 2024-05-31 12:46:39
- Updated at : 2024-06-01 12:46:39
- Link: https://youtube-help.techidaily.com/from-bland-to-brilliant-transform-your-youtube-channels-image-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.
