From Unwatched to Watched: Top 10 Reasons & Solutions for No Views

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Many content creators wonder why they have 0 views YouTube. Everyone wants tons of people to watch their YouTube videos when they upload them on their channel. This guide will go through some of the reasons why your videos are not gaining any views. We will also explain how you can fix each problem so that your YouTube videos can amass views.

In this article

01 How Many Videos on YouTube Have 0 Views?

02 10 Reasons Why Your YouTube Videos Have 0 Views & Solutions

How Many Videos on YouTube Have 0 Views?

According to Pex, around 90% of videos people upload on their YouTube channels never reach 1,000 views. For a video-sharing site that gets more than 5 billion views daily, it is surprising that a high percentage of the uploaded videos never reach the target audience.

10 Reasons Why Your YouTube Videos Have 0 Views & Solutions

If you’re asking yourself: Why do my videos have 0 views YouTube? We have got you covered. Here are ten reasons that might be causing this:

1) Your YouTube Video Thumbnail Is Not Catchy

A video thumbnail is the first thing your audience will see on search results. It allows viewers to see a quick snapshot of a video while browsing YouTube. For these reasons, it plays a role in helping you get more views on YouTube.

Titles and thumbnails are like billboards, as they help viewers determine if they will watch your videos on YouTube. A well-designed thumbnail and a video title will undoubtedly attract more followers to your channel. In turn, more people will watch your videos. Additionally, this will make your content appealing to many YouTube advertisers.

Most of the YouTube videos with 0 views do not have an image or thumbnail that is eye-catching. Therefore, viewers can end up skipping over them.

How to Fix It

Create contrasting, engaging thumbnails for your YouTube videos to get more views. Avoid selecting screenshots from your video as your thumbnail picture. Instead, make sure you use high-quality and high-resolution images for your thumbnails.

2) You Are Not Consistent

Consistency gives your audience, subscribers, and viewers reason to be thrilled about your next YouTube video. If you are consistent, your audience will always know what they will get.

Failing to show consistency will see your viewers’ count dropping significantly. Your subscribers won’t know when you’ll be posting your next video on your channel.

What’s more? Failing to upload videos regularly may damage your ranking on YouTube. YouTube algorithm keeps channels that upload videos regularly and those that are consistent on top.

How to Fix It

Decide when and what you’ll be publishing videos and stick to it. Be sure to stay with the relative niche and be clear on what kind of YouTube videos you’ll be creating and uploading. In turn, you will increase the probability of YouTube’s algorithm picking your channel quickly.

3) Low-quality Videos

Videos with the most views on YouTube are of high quality. Viewers do not like watching videos with poor audio and video quality. That makes it a crucial factor you need to consider before uploading YouTube videos.

How to Fix It

Use Filmora to create high-quality YouTube videos. This software improves the quality of videos with low resolution. The tool can remove the shakiness in your video to make it look professional. You can also adjust white balance, 3D LUT, brightness, contrast, and tone.

You can improve the quality of your audio by adjusting the pitch, fade-out, fade-in, and output volume. The best part is: Filmora allows you to remove the background noises and add overlays, filters, and transitions to your videos.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

4) You Are Not Making the Content That Your Audience Wants

A high percentage of YouTube videos with 0 views is that the content isn’t for your audience. A YouTube channel can only grow when it is getting niche visitors to watch its videos. For that reason, the viewers watching your YouTube videos have to be interested in the niche of your video to allow your channel to grow naturally.

If the videos you create are not for your audience, you’ll get 0 views YouTube never, as you’ll not build subscribers. Your current subscribers will also stop watching your videos because they believe they won’t do anything for them.

How to Fix It

You need to choose your niche and analyze your viewers to find out what topics they are interested in; YouTube Analytics can help you find out which topics are trending. You can also get the details of interesting topics, enabling you to create relevant content for your target audience.

5) Not Responding to Your Audience

Engaging with your audience will create trust. If you do not respond to your viewers, they might stop watching your videos. And your future videos could end up with zero views.

How to Fix It

Be active on your channel, community, and other social media channels. Reply in the comment section, and this will make sure the videos you upload next will get views.

6) Your Videos Are Not Optimized

You can’t just upload your videos and expect millions of views without doing anything. If you look at a random YouTube video with 0 views, you’ll likely find it is not optimized. YouTube optimization can help to take your videos an extra step further.

How to Fix It

If you want your videos to get views, you have to do optimization with the factors below:

• Channel Design
• SEO
• Search Volume
• Keywords
• Target Niche and Viewers
• Custom Thumbnails

The most successful YouTubers constantly implement the above YouTube optimization methods. Input relevant keywords and titles for your videos. Using online tools to optimize your videos and channel with the latest techniques will help you earn YouTube views. YouTube optimization tools can find the best keywords to use on your videos.

7) You Didn’t Use the Right Tags

Always follow YouTube SEO optimization methods and never leave the tag section blank. When you use tags, make sure you choose the right ones. YouTube works just like Google: Viewers enter a keyword for the YouTube video they are searching for, and it lists down the videos that best match the keyword. The more relevant YouTube thinks your videos are, the higher they will be positioned in the rank. Videos in the top pages of YouTube’s search engine earn the most views, and YouTube videos with 0 views will often appear at the lowest portion.

How to Fix It

Insert the specific keyword tags first when creating video tags. YouTube’s search engine prioritizes the first tag. You can use any YouTube optimization tool to make tags. After that, you can now enter the other video tags types, including generic tags and compound tags.

8) Your YouTube Videos Don’t Provide Any Value to Your Audience

Value is an essential part of being a content creator; it’s also a vital aspect of recognizing what you are bringing to the table in the viewer to YouTube relationship. Viewers will come to your channel if they have a reason to watch the videos you upload, whether for information or entertainment purposes. Before you upload a video, take a step back and ask yourself will people love it.

How to Fix It

Make sure you create value-rich content that your audience will find useful. Have a clear goal before you start making a video. There are always people who lack the knowledge you have, and they would love to learn it from you.

Think about what your audience is looking for when they come to YouTube and provide them with what they need. Do not forget to look for trending topics, searchable topics within your niche, and related topics. Your videos should answer all the questions your viewers have. They should also provide an exhilarating experience.

9) You Are Not Sharing Your Videos on Your Social Channels

Social media platforms are a powerful tool that helps YouTubers get more visitors to their channel. In turn, your video will get views. If you do not share your videos on your social media platform, none of your friends and followers will know about it, and you can end up having 0 views YouTube.

How to Fix It

You can get YouTube views from social media platforms like SubReddits, Facebook, Instagram, Quora, and more. Be sure to follow the terms and conditions of these platforms. You can also self-promote your videos on these platforms to get views. However, you should avoid spamming your YouTube videos in a community for the forum you belong to.

10) You Are Not Patient

Most YouTubers fail because they are not patient enough to run their channel. They upload a video and want it to get views immediately. If you’re serious about making videos on YouTube, you need patience and determination. If you continue uploading videos consistently, they will get views.

How to Fix It

Once you post your videos, give them some time to see if people will view them. Allow your videos to settle in the YouTube algorithm and search engine, and you’ll see the magic soon.

Conclusion

● These are the main reasons your videos have 0 views YouTube and their solutions. Remember the quality of your videos can affect your YouTube view count. Use Filmora to create HD videos that will attract more viewers.

Try It Free Try It Free

Many content creators wonder why they have 0 views YouTube. Everyone wants tons of people to watch their YouTube videos when they upload them on their channel. This guide will go through some of the reasons why your videos are not gaining any views. We will also explain how you can fix each problem so that your YouTube videos can amass views.

In this article

01 How Many Videos on YouTube Have 0 Views?

02 10 Reasons Why Your YouTube Videos Have 0 Views & Solutions

How Many Videos on YouTube Have 0 Views?

According to Pex, around 90% of videos people upload on their YouTube channels never reach 1,000 views. For a video-sharing site that gets more than 5 billion views daily, it is surprising that a high percentage of the uploaded videos never reach the target audience.

10 Reasons Why Your YouTube Videos Have 0 Views & Solutions

If you’re asking yourself: Why do my videos have 0 views YouTube? We have got you covered. Here are ten reasons that might be causing this:

1) Your YouTube Video Thumbnail Is Not Catchy

A video thumbnail is the first thing your audience will see on search results. It allows viewers to see a quick snapshot of a video while browsing YouTube. For these reasons, it plays a role in helping you get more views on YouTube.

Titles and thumbnails are like billboards, as they help viewers determine if they will watch your videos on YouTube. A well-designed thumbnail and a video title will undoubtedly attract more followers to your channel. In turn, more people will watch your videos. Additionally, this will make your content appealing to many YouTube advertisers.

Most of the YouTube videos with 0 views do not have an image or thumbnail that is eye-catching. Therefore, viewers can end up skipping over them.

How to Fix It

Create contrasting, engaging thumbnails for your YouTube videos to get more views. Avoid selecting screenshots from your video as your thumbnail picture. Instead, make sure you use high-quality and high-resolution images for your thumbnails.

2) You Are Not Consistent

Consistency gives your audience, subscribers, and viewers reason to be thrilled about your next YouTube video. If you are consistent, your audience will always know what they will get.

Failing to show consistency will see your viewers’ count dropping significantly. Your subscribers won’t know when you’ll be posting your next video on your channel.

What’s more? Failing to upload videos regularly may damage your ranking on YouTube. YouTube algorithm keeps channels that upload videos regularly and those that are consistent on top.

How to Fix It

Decide when and what you’ll be publishing videos and stick to it. Be sure to stay with the relative niche and be clear on what kind of YouTube videos you’ll be creating and uploading. In turn, you will increase the probability of YouTube’s algorithm picking your channel quickly.

3) Low-quality Videos

Videos with the most views on YouTube are of high quality. Viewers do not like watching videos with poor audio and video quality. That makes it a crucial factor you need to consider before uploading YouTube videos.

How to Fix It

Use Filmora to create high-quality YouTube videos. This software improves the quality of videos with low resolution. The tool can remove the shakiness in your video to make it look professional. You can also adjust white balance, 3D LUT, brightness, contrast, and tone.

You can improve the quality of your audio by adjusting the pitch, fade-out, fade-in, and output volume. The best part is: Filmora allows you to remove the background noises and add overlays, filters, and transitions to your videos.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

4) You Are Not Making the Content That Your Audience Wants

A high percentage of YouTube videos with 0 views is that the content isn’t for your audience. A YouTube channel can only grow when it is getting niche visitors to watch its videos. For that reason, the viewers watching your YouTube videos have to be interested in the niche of your video to allow your channel to grow naturally.

If the videos you create are not for your audience, you’ll get 0 views YouTube never, as you’ll not build subscribers. Your current subscribers will also stop watching your videos because they believe they won’t do anything for them.

How to Fix It

You need to choose your niche and analyze your viewers to find out what topics they are interested in; YouTube Analytics can help you find out which topics are trending. You can also get the details of interesting topics, enabling you to create relevant content for your target audience.

5) Not Responding to Your Audience

Engaging with your audience will create trust. If you do not respond to your viewers, they might stop watching your videos. And your future videos could end up with zero views.

How to Fix It

Be active on your channel, community, and other social media channels. Reply in the comment section, and this will make sure the videos you upload next will get views.

6) Your Videos Are Not Optimized

You can’t just upload your videos and expect millions of views without doing anything. If you look at a random YouTube video with 0 views, you’ll likely find it is not optimized. YouTube optimization can help to take your videos an extra step further.

How to Fix It

If you want your videos to get views, you have to do optimization with the factors below:

• Channel Design
• SEO
• Search Volume
• Keywords
• Target Niche and Viewers
• Custom Thumbnails

The most successful YouTubers constantly implement the above YouTube optimization methods. Input relevant keywords and titles for your videos. Using online tools to optimize your videos and channel with the latest techniques will help you earn YouTube views. YouTube optimization tools can find the best keywords to use on your videos.

7) You Didn’t Use the Right Tags

Always follow YouTube SEO optimization methods and never leave the tag section blank. When you use tags, make sure you choose the right ones. YouTube works just like Google: Viewers enter a keyword for the YouTube video they are searching for, and it lists down the videos that best match the keyword. The more relevant YouTube thinks your videos are, the higher they will be positioned in the rank. Videos in the top pages of YouTube’s search engine earn the most views, and YouTube videos with 0 views will often appear at the lowest portion.

How to Fix It

Insert the specific keyword tags first when creating video tags. YouTube’s search engine prioritizes the first tag. You can use any YouTube optimization tool to make tags. After that, you can now enter the other video tags types, including generic tags and compound tags.

8) Your YouTube Videos Don’t Provide Any Value to Your Audience

Value is an essential part of being a content creator; it’s also a vital aspect of recognizing what you are bringing to the table in the viewer to YouTube relationship. Viewers will come to your channel if they have a reason to watch the videos you upload, whether for information or entertainment purposes. Before you upload a video, take a step back and ask yourself will people love it.

How to Fix It

Make sure you create value-rich content that your audience will find useful. Have a clear goal before you start making a video. There are always people who lack the knowledge you have, and they would love to learn it from you.

Think about what your audience is looking for when they come to YouTube and provide them with what they need. Do not forget to look for trending topics, searchable topics within your niche, and related topics. Your videos should answer all the questions your viewers have. They should also provide an exhilarating experience.

9) You Are Not Sharing Your Videos on Your Social Channels

Social media platforms are a powerful tool that helps YouTubers get more visitors to their channel. In turn, your video will get views. If you do not share your videos on your social media platform, none of your friends and followers will know about it, and you can end up having 0 views YouTube.

How to Fix It

You can get YouTube views from social media platforms like SubReddits, Facebook, Instagram, Quora, and more. Be sure to follow the terms and conditions of these platforms. You can also self-promote your videos on these platforms to get views. However, you should avoid spamming your YouTube videos in a community for the forum you belong to.

10) You Are Not Patient

Most YouTubers fail because they are not patient enough to run their channel. They upload a video and want it to get views immediately. If you’re serious about making videos on YouTube, you need patience and determination. If you continue uploading videos consistently, they will get views.

How to Fix It

Once you post your videos, give them some time to see if people will view them. Allow your videos to settle in the YouTube algorithm and search engine, and you’ll see the magic soon.

Conclusion

● These are the main reasons your videos have 0 views YouTube and their solutions. Remember the quality of your videos can affect your YouTube view count. Use Filmora to create HD videos that will attract more viewers.

Try It Free Try It Free

Many content creators wonder why they have 0 views YouTube. Everyone wants tons of people to watch their YouTube videos when they upload them on their channel. This guide will go through some of the reasons why your videos are not gaining any views. We will also explain how you can fix each problem so that your YouTube videos can amass views.

In this article

01 How Many Videos on YouTube Have 0 Views?

02 10 Reasons Why Your YouTube Videos Have 0 Views & Solutions

How Many Videos on YouTube Have 0 Views?

According to Pex, around 90% of videos people upload on their YouTube channels never reach 1,000 views. For a video-sharing site that gets more than 5 billion views daily, it is surprising that a high percentage of the uploaded videos never reach the target audience.

10 Reasons Why Your YouTube Videos Have 0 Views & Solutions

If you’re asking yourself: Why do my videos have 0 views YouTube? We have got you covered. Here are ten reasons that might be causing this:

1) Your YouTube Video Thumbnail Is Not Catchy

A video thumbnail is the first thing your audience will see on search results. It allows viewers to see a quick snapshot of a video while browsing YouTube. For these reasons, it plays a role in helping you get more views on YouTube.

Titles and thumbnails are like billboards, as they help viewers determine if they will watch your videos on YouTube. A well-designed thumbnail and a video title will undoubtedly attract more followers to your channel. In turn, more people will watch your videos. Additionally, this will make your content appealing to many YouTube advertisers.

Most of the YouTube videos with 0 views do not have an image or thumbnail that is eye-catching. Therefore, viewers can end up skipping over them.

How to Fix It

Create contrasting, engaging thumbnails for your YouTube videos to get more views. Avoid selecting screenshots from your video as your thumbnail picture. Instead, make sure you use high-quality and high-resolution images for your thumbnails.

2) You Are Not Consistent

Consistency gives your audience, subscribers, and viewers reason to be thrilled about your next YouTube video. If you are consistent, your audience will always know what they will get.

Failing to show consistency will see your viewers’ count dropping significantly. Your subscribers won’t know when you’ll be posting your next video on your channel.

What’s more? Failing to upload videos regularly may damage your ranking on YouTube. YouTube algorithm keeps channels that upload videos regularly and those that are consistent on top.

How to Fix It

Decide when and what you’ll be publishing videos and stick to it. Be sure to stay with the relative niche and be clear on what kind of YouTube videos you’ll be creating and uploading. In turn, you will increase the probability of YouTube’s algorithm picking your channel quickly.

3) Low-quality Videos

Videos with the most views on YouTube are of high quality. Viewers do not like watching videos with poor audio and video quality. That makes it a crucial factor you need to consider before uploading YouTube videos.

How to Fix It

Use Filmora to create high-quality YouTube videos. This software improves the quality of videos with low resolution. The tool can remove the shakiness in your video to make it look professional. You can also adjust white balance, 3D LUT, brightness, contrast, and tone.

You can improve the quality of your audio by adjusting the pitch, fade-out, fade-in, and output volume. The best part is: Filmora allows you to remove the background noises and add overlays, filters, and transitions to your videos.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

4) You Are Not Making the Content That Your Audience Wants

A high percentage of YouTube videos with 0 views is that the content isn’t for your audience. A YouTube channel can only grow when it is getting niche visitors to watch its videos. For that reason, the viewers watching your YouTube videos have to be interested in the niche of your video to allow your channel to grow naturally.

If the videos you create are not for your audience, you’ll get 0 views YouTube never, as you’ll not build subscribers. Your current subscribers will also stop watching your videos because they believe they won’t do anything for them.

How to Fix It

You need to choose your niche and analyze your viewers to find out what topics they are interested in; YouTube Analytics can help you find out which topics are trending. You can also get the details of interesting topics, enabling you to create relevant content for your target audience.

5) Not Responding to Your Audience

Engaging with your audience will create trust. If you do not respond to your viewers, they might stop watching your videos. And your future videos could end up with zero views.

How to Fix It

Be active on your channel, community, and other social media channels. Reply in the comment section, and this will make sure the videos you upload next will get views.

6) Your Videos Are Not Optimized

You can’t just upload your videos and expect millions of views without doing anything. If you look at a random YouTube video with 0 views, you’ll likely find it is not optimized. YouTube optimization can help to take your videos an extra step further.

How to Fix It

If you want your videos to get views, you have to do optimization with the factors below:

• Channel Design
• SEO
• Search Volume
• Keywords
• Target Niche and Viewers
• Custom Thumbnails

The most successful YouTubers constantly implement the above YouTube optimization methods. Input relevant keywords and titles for your videos. Using online tools to optimize your videos and channel with the latest techniques will help you earn YouTube views. YouTube optimization tools can find the best keywords to use on your videos.

7) You Didn’t Use the Right Tags

Always follow YouTube SEO optimization methods and never leave the tag section blank. When you use tags, make sure you choose the right ones. YouTube works just like Google: Viewers enter a keyword for the YouTube video they are searching for, and it lists down the videos that best match the keyword. The more relevant YouTube thinks your videos are, the higher they will be positioned in the rank. Videos in the top pages of YouTube’s search engine earn the most views, and YouTube videos with 0 views will often appear at the lowest portion.

How to Fix It

Insert the specific keyword tags first when creating video tags. YouTube’s search engine prioritizes the first tag. You can use any YouTube optimization tool to make tags. After that, you can now enter the other video tags types, including generic tags and compound tags.

8) Your YouTube Videos Don’t Provide Any Value to Your Audience

Value is an essential part of being a content creator; it’s also a vital aspect of recognizing what you are bringing to the table in the viewer to YouTube relationship. Viewers will come to your channel if they have a reason to watch the videos you upload, whether for information or entertainment purposes. Before you upload a video, take a step back and ask yourself will people love it.

How to Fix It

Make sure you create value-rich content that your audience will find useful. Have a clear goal before you start making a video. There are always people who lack the knowledge you have, and they would love to learn it from you.

Think about what your audience is looking for when they come to YouTube and provide them with what they need. Do not forget to look for trending topics, searchable topics within your niche, and related topics. Your videos should answer all the questions your viewers have. They should also provide an exhilarating experience.

9) You Are Not Sharing Your Videos on Your Social Channels

Social media platforms are a powerful tool that helps YouTubers get more visitors to their channel. In turn, your video will get views. If you do not share your videos on your social media platform, none of your friends and followers will know about it, and you can end up having 0 views YouTube.

How to Fix It

You can get YouTube views from social media platforms like SubReddits, Facebook, Instagram, Quora, and more. Be sure to follow the terms and conditions of these platforms. You can also self-promote your videos on these platforms to get views. However, you should avoid spamming your YouTube videos in a community for the forum you belong to.

10) You Are Not Patient

Most YouTubers fail because they are not patient enough to run their channel. They upload a video and want it to get views immediately. If you’re serious about making videos on YouTube, you need patience and determination. If you continue uploading videos consistently, they will get views.

How to Fix It

Once you post your videos, give them some time to see if people will view them. Allow your videos to settle in the YouTube algorithm and search engine, and you’ll see the magic soon.

Conclusion

● These are the main reasons your videos have 0 views YouTube and their solutions. Remember the quality of your videos can affect your YouTube view count. Use Filmora to create HD videos that will attract more viewers.

Try It Free Try It Free

Many content creators wonder why they have 0 views YouTube. Everyone wants tons of people to watch their YouTube videos when they upload them on their channel. This guide will go through some of the reasons why your videos are not gaining any views. We will also explain how you can fix each problem so that your YouTube videos can amass views.

In this article

01 How Many Videos on YouTube Have 0 Views?

02 10 Reasons Why Your YouTube Videos Have 0 Views & Solutions

How Many Videos on YouTube Have 0 Views?

According to Pex, around 90% of videos people upload on their YouTube channels never reach 1,000 views. For a video-sharing site that gets more than 5 billion views daily, it is surprising that a high percentage of the uploaded videos never reach the target audience.

10 Reasons Why Your YouTube Videos Have 0 Views & Solutions

If you’re asking yourself: Why do my videos have 0 views YouTube? We have got you covered. Here are ten reasons that might be causing this:

1) Your YouTube Video Thumbnail Is Not Catchy

A video thumbnail is the first thing your audience will see on search results. It allows viewers to see a quick snapshot of a video while browsing YouTube. For these reasons, it plays a role in helping you get more views on YouTube.

Titles and thumbnails are like billboards, as they help viewers determine if they will watch your videos on YouTube. A well-designed thumbnail and a video title will undoubtedly attract more followers to your channel. In turn, more people will watch your videos. Additionally, this will make your content appealing to many YouTube advertisers.

Most of the YouTube videos with 0 views do not have an image or thumbnail that is eye-catching. Therefore, viewers can end up skipping over them.

How to Fix It

Create contrasting, engaging thumbnails for your YouTube videos to get more views. Avoid selecting screenshots from your video as your thumbnail picture. Instead, make sure you use high-quality and high-resolution images for your thumbnails.

2) You Are Not Consistent

Consistency gives your audience, subscribers, and viewers reason to be thrilled about your next YouTube video. If you are consistent, your audience will always know what they will get.

Failing to show consistency will see your viewers’ count dropping significantly. Your subscribers won’t know when you’ll be posting your next video on your channel.

What’s more? Failing to upload videos regularly may damage your ranking on YouTube. YouTube algorithm keeps channels that upload videos regularly and those that are consistent on top.

How to Fix It

Decide when and what you’ll be publishing videos and stick to it. Be sure to stay with the relative niche and be clear on what kind of YouTube videos you’ll be creating and uploading. In turn, you will increase the probability of YouTube’s algorithm picking your channel quickly.

3) Low-quality Videos

Videos with the most views on YouTube are of high quality. Viewers do not like watching videos with poor audio and video quality. That makes it a crucial factor you need to consider before uploading YouTube videos.

How to Fix It

Use Filmora to create high-quality YouTube videos. This software improves the quality of videos with low resolution. The tool can remove the shakiness in your video to make it look professional. You can also adjust white balance, 3D LUT, brightness, contrast, and tone.

You can improve the quality of your audio by adjusting the pitch, fade-out, fade-in, and output volume. The best part is: Filmora allows you to remove the background noises and add overlays, filters, and transitions to your videos.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

4) You Are Not Making the Content That Your Audience Wants

A high percentage of YouTube videos with 0 views is that the content isn’t for your audience. A YouTube channel can only grow when it is getting niche visitors to watch its videos. For that reason, the viewers watching your YouTube videos have to be interested in the niche of your video to allow your channel to grow naturally.

If the videos you create are not for your audience, you’ll get 0 views YouTube never, as you’ll not build subscribers. Your current subscribers will also stop watching your videos because they believe they won’t do anything for them.

How to Fix It

You need to choose your niche and analyze your viewers to find out what topics they are interested in; YouTube Analytics can help you find out which topics are trending. You can also get the details of interesting topics, enabling you to create relevant content for your target audience.

5) Not Responding to Your Audience

Engaging with your audience will create trust. If you do not respond to your viewers, they might stop watching your videos. And your future videos could end up with zero views.

How to Fix It

Be active on your channel, community, and other social media channels. Reply in the comment section, and this will make sure the videos you upload next will get views.

6) Your Videos Are Not Optimized

You can’t just upload your videos and expect millions of views without doing anything. If you look at a random YouTube video with 0 views, you’ll likely find it is not optimized. YouTube optimization can help to take your videos an extra step further.

How to Fix It

If you want your videos to get views, you have to do optimization with the factors below:

• Channel Design
• SEO
• Search Volume
• Keywords
• Target Niche and Viewers
• Custom Thumbnails

The most successful YouTubers constantly implement the above YouTube optimization methods. Input relevant keywords and titles for your videos. Using online tools to optimize your videos and channel with the latest techniques will help you earn YouTube views. YouTube optimization tools can find the best keywords to use on your videos.

7) You Didn’t Use the Right Tags

Always follow YouTube SEO optimization methods and never leave the tag section blank. When you use tags, make sure you choose the right ones. YouTube works just like Google: Viewers enter a keyword for the YouTube video they are searching for, and it lists down the videos that best match the keyword. The more relevant YouTube thinks your videos are, the higher they will be positioned in the rank. Videos in the top pages of YouTube’s search engine earn the most views, and YouTube videos with 0 views will often appear at the lowest portion.

How to Fix It

Insert the specific keyword tags first when creating video tags. YouTube’s search engine prioritizes the first tag. You can use any YouTube optimization tool to make tags. After that, you can now enter the other video tags types, including generic tags and compound tags.

8) Your YouTube Videos Don’t Provide Any Value to Your Audience

Value is an essential part of being a content creator; it’s also a vital aspect of recognizing what you are bringing to the table in the viewer to YouTube relationship. Viewers will come to your channel if they have a reason to watch the videos you upload, whether for information or entertainment purposes. Before you upload a video, take a step back and ask yourself will people love it.

How to Fix It

Make sure you create value-rich content that your audience will find useful. Have a clear goal before you start making a video. There are always people who lack the knowledge you have, and they would love to learn it from you.

Think about what your audience is looking for when they come to YouTube and provide them with what they need. Do not forget to look for trending topics, searchable topics within your niche, and related topics. Your videos should answer all the questions your viewers have. They should also provide an exhilarating experience.

9) You Are Not Sharing Your Videos on Your Social Channels

Social media platforms are a powerful tool that helps YouTubers get more visitors to their channel. In turn, your video will get views. If you do not share your videos on your social media platform, none of your friends and followers will know about it, and you can end up having 0 views YouTube.

How to Fix It

You can get YouTube views from social media platforms like SubReddits, Facebook, Instagram, Quora, and more. Be sure to follow the terms and conditions of these platforms. You can also self-promote your videos on these platforms to get views. However, you should avoid spamming your YouTube videos in a community for the forum you belong to.

10) You Are Not Patient

Most YouTubers fail because they are not patient enough to run their channel. They upload a video and want it to get views immediately. If you’re serious about making videos on YouTube, you need patience and determination. If you continue uploading videos consistently, they will get views.

How to Fix It

Once you post your videos, give them some time to see if people will view them. Allow your videos to settle in the YouTube algorithm and search engine, and you’ll see the magic soon.

Conclusion

● These are the main reasons your videos have 0 views YouTube and their solutions. Remember the quality of your videos can affect your YouTube view count. Use Filmora to create HD videos that will attract more viewers.

Revamp Your Channel’s Image, Amplify Your Subscription Count

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox