Gain Popularity on YouTube: 11 Powerful SEO Techniques for Video Content

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

Makeup Mastery Manual: Starting an Engaging Aesthetic Vlog

How To Be A Beauty Guru on YouTube: Beauty Vlogger Set Up

Richard Bennett

Mar 27, 2024• Proven solutions

Beauty Vlogs are some of the most popular channels on YouTube. These vlogs are all about aesthetics, so it is important that the videos themselves are beautiful. When you are giving out tips on makeup or hair you want to use a setup that will make your results look their very best.

YouTube Beauty Vlogger Set Up

It’s easy to put together your own Beauty Vlog setup. There are four main elements; lighting, beauty supplies, backgrounds, and audio. Here are some tips on building your beauty guru set:

1. Light It Up

Beauty Vlogs need to have great lighting so that everyone can clearly see what you are doing and how amazing it looks. Make sure you have even light over your whole face by ‘front lighting’ your vlog. Front lighting means having a light source right in front of you.

Depending on your budget, you can either use a window as a front light or buy a diva ring light.

Using a Window: Face the window while you vlog and be careful that the camera’s shadow is not visible in your shot. Avoid using a window the sun is shining directly into. You want softer, more diffused, light for a beauty vlog.

Using a Ring Light: Mount your camera either inside the ring or right behind it on a tripod. Ring lights are powerful options for illuminating your entire face, and they are very popular with makeup vloggers.

Front lighting can make you appear flat against your background, so it is also a good idea to set up a backlight behind you to make you pop out. Setting up lights on either side of you can also help add dimension to your shot.

Check this tutorial to know more details:

2. Organize Your Makeup

Having to search for makeup or reach across to where you are storing your curling iron will kill your vlogging momentum. Creating a great look is the fun part of beauty vlogging, and probably the part you want to focus on. Not looking for your missing brush. The best way to set yourself up for a beauty vlog is at a desk or table where you can lay everything out neatly right in front of you.

3. Alter Your Background

Making your vlog look more professional can be as easy as dressing up your background. You do not want there to be a lot of clutter behind you, but you don’t want to shoot with your back to a plain beige wall either. One simple way to keep your background beautiful, but not distracting, is to use a backdrop. Just hang a sheet or other piece of fabric behind you. You can even use patterns and change your backdrop to match your makeup in different videos.

Another great way to disguise the room you are vlogging in, and make sure nothing behind you distracts your viewers, is to blur your background. You really stand out when your background is blurry and you are in perfect focus.

4. Be Audible

You have a lot to say, so make sure people can hear you. Most cameras do not have great microphones, so you will need to use an external mic. To see what kinds of options you have make sure to read and watch “Best Microphone for YouTube - Top 5 Mics for YouTube Videos ”.

If you do not have access to an external mic then you may be able to get by without one for a while using software. Make sure there is no background noise competing with your voice, and download a free audio editing program called Audacity from Audacityteam.org. Using Audacity you will be able to improve a mediocre audio recording from your camera and make it usable. This is a popular option among YouTube gamers who record both video and audio from their webcams, but there is no reason it should not be useful for beauty gurus too.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Beauty Vlogs are some of the most popular channels on YouTube. These vlogs are all about aesthetics, so it is important that the videos themselves are beautiful. When you are giving out tips on makeup or hair you want to use a setup that will make your results look their very best.

YouTube Beauty Vlogger Set Up

It’s easy to put together your own Beauty Vlog setup. There are four main elements; lighting, beauty supplies, backgrounds, and audio. Here are some tips on building your beauty guru set:

1. Light It Up

Beauty Vlogs need to have great lighting so that everyone can clearly see what you are doing and how amazing it looks. Make sure you have even light over your whole face by ‘front lighting’ your vlog. Front lighting means having a light source right in front of you.

Depending on your budget, you can either use a window as a front light or buy a diva ring light.

Using a Window: Face the window while you vlog and be careful that the camera’s shadow is not visible in your shot. Avoid using a window the sun is shining directly into. You want softer, more diffused, light for a beauty vlog.

Using a Ring Light: Mount your camera either inside the ring or right behind it on a tripod. Ring lights are powerful options for illuminating your entire face, and they are very popular with makeup vloggers.

Front lighting can make you appear flat against your background, so it is also a good idea to set up a backlight behind you to make you pop out. Setting up lights on either side of you can also help add dimension to your shot.

Check this tutorial to know more details:

2. Organize Your Makeup

Having to search for makeup or reach across to where you are storing your curling iron will kill your vlogging momentum. Creating a great look is the fun part of beauty vlogging, and probably the part you want to focus on. Not looking for your missing brush. The best way to set yourself up for a beauty vlog is at a desk or table where you can lay everything out neatly right in front of you.

3. Alter Your Background

Making your vlog look more professional can be as easy as dressing up your background. You do not want there to be a lot of clutter behind you, but you don’t want to shoot with your back to a plain beige wall either. One simple way to keep your background beautiful, but not distracting, is to use a backdrop. Just hang a sheet or other piece of fabric behind you. You can even use patterns and change your backdrop to match your makeup in different videos.

Another great way to disguise the room you are vlogging in, and make sure nothing behind you distracts your viewers, is to blur your background. You really stand out when your background is blurry and you are in perfect focus.

4. Be Audible

You have a lot to say, so make sure people can hear you. Most cameras do not have great microphones, so you will need to use an external mic. To see what kinds of options you have make sure to read and watch “Best Microphone for YouTube - Top 5 Mics for YouTube Videos ”.

If you do not have access to an external mic then you may be able to get by without one for a while using software. Make sure there is no background noise competing with your voice, and download a free audio editing program called Audacity from Audacityteam.org. Using Audacity you will be able to improve a mediocre audio recording from your camera and make it usable. This is a popular option among YouTube gamers who record both video and audio from their webcams, but there is no reason it should not be useful for beauty gurus too.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Beauty Vlogs are some of the most popular channels on YouTube. These vlogs are all about aesthetics, so it is important that the videos themselves are beautiful. When you are giving out tips on makeup or hair you want to use a setup that will make your results look their very best.

YouTube Beauty Vlogger Set Up

It’s easy to put together your own Beauty Vlog setup. There are four main elements; lighting, beauty supplies, backgrounds, and audio. Here are some tips on building your beauty guru set:

1. Light It Up

Beauty Vlogs need to have great lighting so that everyone can clearly see what you are doing and how amazing it looks. Make sure you have even light over your whole face by ‘front lighting’ your vlog. Front lighting means having a light source right in front of you.

Depending on your budget, you can either use a window as a front light or buy a diva ring light.

Using a Window: Face the window while you vlog and be careful that the camera’s shadow is not visible in your shot. Avoid using a window the sun is shining directly into. You want softer, more diffused, light for a beauty vlog.

Using a Ring Light: Mount your camera either inside the ring or right behind it on a tripod. Ring lights are powerful options for illuminating your entire face, and they are very popular with makeup vloggers.

Front lighting can make you appear flat against your background, so it is also a good idea to set up a backlight behind you to make you pop out. Setting up lights on either side of you can also help add dimension to your shot.

Check this tutorial to know more details:

2. Organize Your Makeup

Having to search for makeup or reach across to where you are storing your curling iron will kill your vlogging momentum. Creating a great look is the fun part of beauty vlogging, and probably the part you want to focus on. Not looking for your missing brush. The best way to set yourself up for a beauty vlog is at a desk or table where you can lay everything out neatly right in front of you.

3. Alter Your Background

Making your vlog look more professional can be as easy as dressing up your background. You do not want there to be a lot of clutter behind you, but you don’t want to shoot with your back to a plain beige wall either. One simple way to keep your background beautiful, but not distracting, is to use a backdrop. Just hang a sheet or other piece of fabric behind you. You can even use patterns and change your backdrop to match your makeup in different videos.

Another great way to disguise the room you are vlogging in, and make sure nothing behind you distracts your viewers, is to blur your background. You really stand out when your background is blurry and you are in perfect focus.

4. Be Audible

You have a lot to say, so make sure people can hear you. Most cameras do not have great microphones, so you will need to use an external mic. To see what kinds of options you have make sure to read and watch “Best Microphone for YouTube - Top 5 Mics for YouTube Videos ”.

If you do not have access to an external mic then you may be able to get by without one for a while using software. Make sure there is no background noise competing with your voice, and download a free audio editing program called Audacity from Audacityteam.org. Using Audacity you will be able to improve a mediocre audio recording from your camera and make it usable. This is a popular option among YouTube gamers who record both video and audio from their webcams, but there is no reason it should not be useful for beauty gurus too.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Beauty Vlogs are some of the most popular channels on YouTube. These vlogs are all about aesthetics, so it is important that the videos themselves are beautiful. When you are giving out tips on makeup or hair you want to use a setup that will make your results look their very best.

YouTube Beauty Vlogger Set Up

It’s easy to put together your own Beauty Vlog setup. There are four main elements; lighting, beauty supplies, backgrounds, and audio. Here are some tips on building your beauty guru set:

1. Light It Up

Beauty Vlogs need to have great lighting so that everyone can clearly see what you are doing and how amazing it looks. Make sure you have even light over your whole face by ‘front lighting’ your vlog. Front lighting means having a light source right in front of you.

Depending on your budget, you can either use a window as a front light or buy a diva ring light.

Using a Window: Face the window while you vlog and be careful that the camera’s shadow is not visible in your shot. Avoid using a window the sun is shining directly into. You want softer, more diffused, light for a beauty vlog.

Using a Ring Light: Mount your camera either inside the ring or right behind it on a tripod. Ring lights are powerful options for illuminating your entire face, and they are very popular with makeup vloggers.

Front lighting can make you appear flat against your background, so it is also a good idea to set up a backlight behind you to make you pop out. Setting up lights on either side of you can also help add dimension to your shot.

Check this tutorial to know more details:

2. Organize Your Makeup

Having to search for makeup or reach across to where you are storing your curling iron will kill your vlogging momentum. Creating a great look is the fun part of beauty vlogging, and probably the part you want to focus on. Not looking for your missing brush. The best way to set yourself up for a beauty vlog is at a desk or table where you can lay everything out neatly right in front of you.

3. Alter Your Background

Making your vlog look more professional can be as easy as dressing up your background. You do not want there to be a lot of clutter behind you, but you don’t want to shoot with your back to a plain beige wall either. One simple way to keep your background beautiful, but not distracting, is to use a backdrop. Just hang a sheet or other piece of fabric behind you. You can even use patterns and change your backdrop to match your makeup in different videos.

Another great way to disguise the room you are vlogging in, and make sure nothing behind you distracts your viewers, is to blur your background. You really stand out when your background is blurry and you are in perfect focus.

4. Be Audible

You have a lot to say, so make sure people can hear you. Most cameras do not have great microphones, so you will need to use an external mic. To see what kinds of options you have make sure to read and watch “Best Microphone for YouTube - Top 5 Mics for YouTube Videos ”.

If you do not have access to an external mic then you may be able to get by without one for a while using software. Make sure there is no background noise competing with your voice, and download a free audio editing program called Audacity from Audacityteam.org. Using Audacity you will be able to improve a mediocre audio recording from your camera and make it usable. This is a popular option among YouTube gamers who record both video and audio from their webcams, but there is no reason it should not be useful for beauty gurus too.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett