Graphical Forecast: The Dominant ‘23 Social Themes

Infographic - Social Media Trends

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Jutoh is an ebook creator for Epub, Kindle and more. It’s fast, runs on Windows, Mac, and Linux, comes with a cover design editor, and allows book variations to be created with alternate text, style sheets and cover designs.

Prime Gear for YouTube Novices

The Best YouTube Equipment: What You Need to Start Your Channel

Richard Bennett

Mar 27, 2024• Proven solutions

When you first started your vlog you likely looked for tips from well-established vloggers. Something that may have been surprising was the amount of equipment it takes to run a successful vlog. Besides your camera you need equipment for stabilizing it, for lighting your shots, and for recording better audio than your camera is capable of. If you still don’t know which camera to use, this article will tell you the best cameras for YouTube .

Do not be overwhelmed! There are loads of affordable options for YouTube equipment. There are even some tricks you can use to get by without some pieces of equipment until you are ready to make the investment.

Here are examples of some of the best YouTube equipment. Watch for the ‘Free Option!’ at the bottom of every section!

1. Stabilizers for YouTube

Selfie Stick: A lot of vloggers like to record from their phones, and selfie sticks make great stabilizers. You can put one end on the ground and use your selfie stick similarly to a monopod. Selfie sticks are also very affordable. The Cazbe Selfie Stick is only about $40. If you want to be a bit more sophisticated about your smartphone video then you might consider the KumbaCam 3 Axis Smart Phone Stabilizer, which is described as a ‘selfie stick on steroids’. It is a pricier option at $350.

Tripod: A tripod is what most people think of when they think of stabilizing their cameras. Tripods come in different weights and sizes, and there are even tripods specifically for smartphones. There is a wide range of pricing for tripods. Mid-range is about $50.

Free Option! Any Available Surface: Kitchen tables. Desks. Park benches. Trees. Your friend’s shoulder, if you ask nicely. Anything you can rest your camera on top of can be used to record a steady video.

2. Lighting for YouTube Videos

Softbox Lights: These are the kinds of lights that were probably used to take your school photos. They create soft, diffused, light and can be fairly affordable. The LimoStudio 700W Photography Softbox Lighting Kit is $167, and that is about the average.

LED Panel Light: LED panels produce high quality light. Prices vary. The Aputure Amaran AL-528S LED Video Light costs $358 (with stand). There are also LED panel lights which can be mounted onto your camera, like the Julius Studio NEW 160 LED 160 Dimmable Ultra High Power Panel Light which costs $111.

Free Option! The Sun: Natural light is always powerful enough to make your videos look great. Consider recording outside, or near a window in your house.

3. Audio Equipment for YouTube

Snoball: A Blue Snoball USB mic is an extremely affordable option at $60, although it does not have good range. You have to stay close to your computer if you use a Snoball.

Shotgun: You can get a shotgun mic to attach to your camera at a fairly decent price. The RØDE Video Shotgun Mic is only $140. You will not be able to stray far from your camera as it works best when you are close to it.

MP3 Recorder: A very high quality voice recorder is one way to record great audio and still be able to move freely. The Roland R-05 WAVE/MP3 Recorder is a great choice at $200.

LAV System: A lavalier, or lapel, mic system is a lot of vloggers’ favorite way to record dialogue because the mics are small and clip right on to your clothing. This is a more expensive option. The Sony LAV Wireless Mic System is $600.

Free Option! Audacity: Audacity is free audio recording/editing software that is popular with vloggers. If you do not have access to an external mic then you might be able to increase the quality of your sound recording using Audacity. You can download the latest version of Audacity for free from Audacityteam.org

4. Editing Your YouTube Videos

Filmora Video Editor: Filmora is a great program for beginners, but it is also powerful enough to satisfy more experienced vloggers. Filmora has both advanced tools like green screen or picture-in-picture, and a lot of fun features like filters, animated titles, and overlays.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Adobe Premiere Pro: Premiere is professional grade software that boasts an ‘industry-leading video production toolset’. You can get Premiere Pro as part of the single-app Creative Cloud plan for $19.99 a month.

Free Option! Filmora: Filmora’s mobile app, Filmora, is available for free for a limited time for both Android and iPhone. It has a ton of features, and a really intuitive interface designed specifically for the mobile format.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

When you first started your vlog you likely looked for tips from well-established vloggers. Something that may have been surprising was the amount of equipment it takes to run a successful vlog. Besides your camera you need equipment for stabilizing it, for lighting your shots, and for recording better audio than your camera is capable of. If you still don’t know which camera to use, this article will tell you the best cameras for YouTube .

Do not be overwhelmed! There are loads of affordable options for YouTube equipment. There are even some tricks you can use to get by without some pieces of equipment until you are ready to make the investment.

Here are examples of some of the best YouTube equipment. Watch for the ‘Free Option!’ at the bottom of every section!

1. Stabilizers for YouTube

Selfie Stick: A lot of vloggers like to record from their phones, and selfie sticks make great stabilizers. You can put one end on the ground and use your selfie stick similarly to a monopod. Selfie sticks are also very affordable. The Cazbe Selfie Stick is only about $40. If you want to be a bit more sophisticated about your smartphone video then you might consider the KumbaCam 3 Axis Smart Phone Stabilizer, which is described as a ‘selfie stick on steroids’. It is a pricier option at $350.

Forex Robotron Basic Package

Tripod: A tripod is what most people think of when they think of stabilizing their cameras. Tripods come in different weights and sizes, and there are even tripods specifically for smartphones. There is a wide range of pricing for tripods. Mid-range is about $50.

Free Option! Any Available Surface: Kitchen tables. Desks. Park benches. Trees. Your friend’s shoulder, if you ask nicely. Anything you can rest your camera on top of can be used to record a steady video.

2. Lighting for YouTube Videos

Softbox Lights: These are the kinds of lights that were probably used to take your school photos. They create soft, diffused, light and can be fairly affordable. The LimoStudio 700W Photography Softbox Lighting Kit is $167, and that is about the average.

LED Panel Light: LED panels produce high quality light. Prices vary. The Aputure Amaran AL-528S LED Video Light costs $358 (with stand). There are also LED panel lights which can be mounted onto your camera, like the Julius Studio NEW 160 LED 160 Dimmable Ultra High Power Panel Light which costs $111.

Free Option! The Sun: Natural light is always powerful enough to make your videos look great. Consider recording outside, or near a window in your house.

3. Audio Equipment for YouTube

Snoball: A Blue Snoball USB mic is an extremely affordable option at $60, although it does not have good range. You have to stay close to your computer if you use a Snoball.

Shotgun: You can get a shotgun mic to attach to your camera at a fairly decent price. The RØDE Video Shotgun Mic is only $140. You will not be able to stray far from your camera as it works best when you are close to it.

MP3 Recorder: A very high quality voice recorder is one way to record great audio and still be able to move freely. The Roland R-05 WAVE/MP3 Recorder is a great choice at $200.

Software Update Pro - Check and update software installed on your computer.

LAV System: A lavalier, or lapel, mic system is a lot of vloggers’ favorite way to record dialogue because the mics are small and clip right on to your clothing. This is a more expensive option. The Sony LAV Wireless Mic System is $600.

Free Option! Audacity: Audacity is free audio recording/editing software that is popular with vloggers. If you do not have access to an external mic then you might be able to increase the quality of your sound recording using Audacity. You can download the latest version of Audacity for free from Audacityteam.org

4. Editing Your YouTube Videos

Filmora Video Editor: Filmora is a great program for beginners, but it is also powerful enough to satisfy more experienced vloggers. Filmora has both advanced tools like green screen or picture-in-picture, and a lot of fun features like filters, animated titles, and overlays.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Adobe Premiere Pro: Premiere is professional grade software that boasts an ‘industry-leading video production toolset’. You can get Premiere Pro as part of the single-app Creative Cloud plan for $19.99 a month.

Free Option! Filmora: Filmora’s mobile app, Filmora, is available for free for a limited time for both Android and iPhone. It has a ton of features, and a really intuitive interface designed specifically for the mobile format.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

When you first started your vlog you likely looked for tips from well-established vloggers. Something that may have been surprising was the amount of equipment it takes to run a successful vlog. Besides your camera you need equipment for stabilizing it, for lighting your shots, and for recording better audio than your camera is capable of. If you still don’t know which camera to use, this article will tell you the best cameras for YouTube .

Do not be overwhelmed! There are loads of affordable options for YouTube equipment. There are even some tricks you can use to get by without some pieces of equipment until you are ready to make the investment.

Here are examples of some of the best YouTube equipment. Watch for the ‘Free Option!’ at the bottom of every section!

1. Stabilizers for YouTube

Selfie Stick: A lot of vloggers like to record from their phones, and selfie sticks make great stabilizers. You can put one end on the ground and use your selfie stick similarly to a monopod. Selfie sticks are also very affordable. The Cazbe Selfie Stick is only about $40. If you want to be a bit more sophisticated about your smartphone video then you might consider the KumbaCam 3 Axis Smart Phone Stabilizer, which is described as a ‘selfie stick on steroids’. It is a pricier option at $350.

Tripod: A tripod is what most people think of when they think of stabilizing their cameras. Tripods come in different weights and sizes, and there are even tripods specifically for smartphones. There is a wide range of pricing for tripods. Mid-range is about $50.

Free Option! Any Available Surface: Kitchen tables. Desks. Park benches. Trees. Your friend’s shoulder, if you ask nicely. Anything you can rest your camera on top of can be used to record a steady video.

2. Lighting for YouTube Videos

Softbox Lights: These are the kinds of lights that were probably used to take your school photos. They create soft, diffused, light and can be fairly affordable. The LimoStudio 700W Photography Softbox Lighting Kit is $167, and that is about the average.


LED Panel Light: LED panels produce high quality light. Prices vary. The Aputure Amaran AL-528S LED Video Light costs $358 (with stand). There are also LED panel lights which can be mounted onto your camera, like the Julius Studio NEW 160 LED 160 Dimmable Ultra High Power Panel Light which costs $111.

Free Option! The Sun: Natural light is always powerful enough to make your videos look great. Consider recording outside, or near a window in your house.

3. Audio Equipment for YouTube

Snoball: A Blue Snoball USB mic is an extremely affordable option at $60, although it does not have good range. You have to stay close to your computer if you use a Snoball.

Shotgun: You can get a shotgun mic to attach to your camera at a fairly decent price. The RØDE Video Shotgun Mic is only $140. You will not be able to stray far from your camera as it works best when you are close to it.

MP3 Recorder: A very high quality voice recorder is one way to record great audio and still be able to move freely. The Roland R-05 WAVE/MP3 Recorder is a great choice at $200.

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LAV System: A lavalier, or lapel, mic system is a lot of vloggers’ favorite way to record dialogue because the mics are small and clip right on to your clothing. This is a more expensive option. The Sony LAV Wireless Mic System is $600.

Free Option! Audacity: Audacity is free audio recording/editing software that is popular with vloggers. If you do not have access to an external mic then you might be able to increase the quality of your sound recording using Audacity. You can download the latest version of Audacity for free from Audacityteam.org

4. Editing Your YouTube Videos

Filmora Video Editor: Filmora is a great program for beginners, but it is also powerful enough to satisfy more experienced vloggers. Filmora has both advanced tools like green screen or picture-in-picture, and a lot of fun features like filters, animated titles, and overlays.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Adobe Premiere Pro: Premiere is professional grade software that boasts an ‘industry-leading video production toolset’. You can get Premiere Pro as part of the single-app Creative Cloud plan for $19.99 a month.

Free Option! Filmora: Filmora’s mobile app, Filmora, is available for free for a limited time for both Android and iPhone. It has a ton of features, and a really intuitive interface designed specifically for the mobile format.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

When you first started your vlog you likely looked for tips from well-established vloggers. Something that may have been surprising was the amount of equipment it takes to run a successful vlog. Besides your camera you need equipment for stabilizing it, for lighting your shots, and for recording better audio than your camera is capable of. If you still don’t know which camera to use, this article will tell you the best cameras for YouTube .

Do not be overwhelmed! There are loads of affordable options for YouTube equipment. There are even some tricks you can use to get by without some pieces of equipment until you are ready to make the investment.

Here are examples of some of the best YouTube equipment. Watch for the ‘Free Option!’ at the bottom of every section!

1. Stabilizers for YouTube

Selfie Stick: A lot of vloggers like to record from their phones, and selfie sticks make great stabilizers. You can put one end on the ground and use your selfie stick similarly to a monopod. Selfie sticks are also very affordable. The Cazbe Selfie Stick is only about $40. If you want to be a bit more sophisticated about your smartphone video then you might consider the KumbaCam 3 Axis Smart Phone Stabilizer, which is described as a ‘selfie stick on steroids’. It is a pricier option at $350.

Tripod: A tripod is what most people think of when they think of stabilizing their cameras. Tripods come in different weights and sizes, and there are even tripods specifically for smartphones. There is a wide range of pricing for tripods. Mid-range is about $50.

Free Option! Any Available Surface: Kitchen tables. Desks. Park benches. Trees. Your friend’s shoulder, if you ask nicely. Anything you can rest your camera on top of can be used to record a steady video.

2. Lighting for YouTube Videos

Softbox Lights: These are the kinds of lights that were probably used to take your school photos. They create soft, diffused, light and can be fairly affordable. The LimoStudio 700W Photography Softbox Lighting Kit is $167, and that is about the average.

LED Panel Light: LED panels produce high quality light. Prices vary. The Aputure Amaran AL-528S LED Video Light costs $358 (with stand). There are also LED panel lights which can be mounted onto your camera, like the Julius Studio NEW 160 LED 160 Dimmable Ultra High Power Panel Light which costs $111.

Free Option! The Sun: Natural light is always powerful enough to make your videos look great. Consider recording outside, or near a window in your house.

3. Audio Equipment for YouTube

Snoball: A Blue Snoball USB mic is an extremely affordable option at $60, although it does not have good range. You have to stay close to your computer if you use a Snoball.

Shotgun: You can get a shotgun mic to attach to your camera at a fairly decent price. The RØDE Video Shotgun Mic is only $140. You will not be able to stray far from your camera as it works best when you are close to it.

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MP3 Recorder: A very high quality voice recorder is one way to record great audio and still be able to move freely. The Roland R-05 WAVE/MP3 Recorder is a great choice at $200.

LAV System: A lavalier, or lapel, mic system is a lot of vloggers’ favorite way to record dialogue because the mics are small and clip right on to your clothing. This is a more expensive option. The Sony LAV Wireless Mic System is $600.

Free Option! Audacity: Audacity is free audio recording/editing software that is popular with vloggers. If you do not have access to an external mic then you might be able to increase the quality of your sound recording using Audacity. You can download the latest version of Audacity for free from Audacityteam.org

4. Editing Your YouTube Videos

Filmora Video Editor: Filmora is a great program for beginners, but it is also powerful enough to satisfy more experienced vloggers. Filmora has both advanced tools like green screen or picture-in-picture, and a lot of fun features like filters, animated titles, and overlays.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Adobe Premiere Pro: Premiere is professional grade software that boasts an ‘industry-leading video production toolset’. You can get Premiere Pro as part of the single-app Creative Cloud plan for $19.99 a month.

Free Option! Filmora: Filmora’s mobile app, Filmora, is available for free for a limited time for both Android and iPhone. It has a ton of features, and a really intuitive interface designed specifically for the mobile format.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett