Grassroots Video Marketing Strategies

[Infographic] Social Video Marketing Tips for Small Business

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Easiest Way to Convert Your YouTube Videos Into Texts for FREE

How to Transcribe a YouTube Video for FREE

Richard Bennett

Mar 27, 2024• Proven solutions

If you want to transcribe your videos to make the dialogs and speeches available in text format, you can use YouTube Transcribe feature that the streaming site offers for free. In this article, I’ll share with you a couple of methods to transcribe a YouTube video for free.

• Part 1: Transcribe YouTube Video Automatically for Free [2 Ways]
• Part 2: Transcribe YouTube Video to Text Online with Third-Party Service
• Part 3: Benefits of Transcribing YouTube Videos
• Part 4: YouTube Video Transcription FAQs

Part 1: How to Transcribe YouTube Video Automatically for Free [2 Ways]

Besides the basic video editing features on the YouTube platform, you can now quickly transcribe YouTube videos to the text as well. The good thing is, you can either use the automatic transcription feature that YouTube offers, or upload it manually while adjusting the timing as you go further.

Below are the two methods to transcribe your YouTube videos for free:

Method 1: Use the Automated Transcription Service on YouTube

As the name suggests, YouTube automatic transcription service works automatically. This means you don’t even have to click the ‘Transcribe’ button anymore to transcribe a YouTube video, and the website takes care of it on its own. All you need to do is, choose English as the language of the video when setting up subtitles. You can follow the instructions given below to do so:

Step 1 Upload a Video

Sign in to your YouTube account, click your profile picture from the top-right corner, and click YouTube Studio from the menu. Next, click CREATE from the upper-right corner, click Upload videos from the menu, and drag and drop a video from your computer to the Upload videos box that appears next.

Step 2 Select Transcription Language

On the Details page of the next box that appears, scroll down and click MORE OPTIONS, and select English in the Video language drop-down list under the Language, subtitles, and closed captions (CC) section.

Step 3 Publish the Video

Follow the on-screen instructions from this point to publish the video, and wait while YouTube automatically transcribes and adds the close captions to it.

Note: Depending on the duration of the clip, the time YouTube would take to transcribe may vary.

After YouTube has transcribed the video, you can download the transcription file in your preferred format. The instructions are given below explain how you can do so:

1. Get to the Subtitles Window

While on the YouTube Studio page, click Subtitles from the left pane to go to the Channel subtitles page. And then click the video you want to modify.

1. Get to Classic Studio

In the video subtitle page of the target video, hover mouse on the Published Automatic status under the Subtitles column, click the Options icon (with three vertical dots) that appears, and click Edit on Classic Studio.

1. Download Transcription File

Click and open the Actions drop-down list from the top-left corner of the left pane, click your preferred transcription format including .vtt, .srt and .sbv from the list, and save the file on your local hard disk.

Method 2: Get YouTube Transcription when Watching

In addition, if you are watching any other video, you can make YouTube transcribe that for you as well. You can follow the instructions given below to get the YouTube video to text transcription:

Step 1: Play the Video

Go to the video on YouTube and start playing it. Make sure NOT to get to full-screen mode as doing so would hide the option to transcribe the clip.

Step 2: Enable Transcription

Click the More icon (with three horizontal dots) from under the bottom-right corner of the video player, and click Open transcript to see the video transcription in the Transcript pane that appears in the right.

Step 3: Manage Timestamps

Click the Options icon (with three vertical dots) from the top-right corner of the Transcript pane, and click Toggle timestamp to enable or disable the timestamps in the video transcription.

Limitations of Using YouTube Transcribe

Although YouTube’s automatic transcription is a decent feature that saves you a lot of time, since Google uses machine learning algorithms to convert the speech to text, the level of accuracy may vary depending on the accent of the speaker, and the clarity of the audio the video has. Also, even sometime you may not be satisfied with the end-results.

Alternatively, you can use Kapwing to transcribe a YouTube video and download the transcription file with the below step-by-step instructions:

Step 1: Add YouTube Video

Copy the URL of YouTube video you want to transcribe, go to https://www.kapwing.com/subtitles , paste the URL in the Paste a URL field, wait while Kapwing fetches the content of the video, and opens the Add subtitles to Video page.

Step 2: Transcribe the Video

Click Auto-generate from the right window, and follow the on-screen instructions to transcribe YouTube video to text.

Step 3: Download the Transcription File

Click Download SRT from the left pane, and follow the instructions from there to download the transcription file in *.srt format.

Pros

• Kapwing is free to use
• The auto-transcription process is quick and less tedious
• Kapwing also allows manual transcription and uploading of an existing *.srt file

Cons

• The auto-transcribed text might lack accuracy as the task is done by the speech-to-text tools that work in the background

You can follow the step-by-step instructions to transcribe a YouTube video and download the transcription file using Kapwing:

Step 1: Add YouTube Video

Copy the URL of YouTube video you want to transcribe, go to https://www.kapwing.com/subtitles , paste the URL in the Paste a URL field, wait while Kapwing fetches the content of the video, and opens the Add subtitles to Video page.

Step 2: Transcribe the Video

Click Auto-generate from the right window, and follow the on-screen instructions to transcribe YouTube video to text.

Step 3: Download the Transcription File

Click Download SRT from the left pane, and follow the instructions from there to download the transcription file in *.srt format.

Pros

• Kapwing is free to use
• The auto-transcription process is quick and less tedious
• Kapwing also allows manual transcription and uploading of an existing *.srt file

Cons

• The auto-transcribed text might lack accuracy as the task is done by the speech-to-text tools that work in the background

Part 3: Benefits of Transcribing YouTube Videos

You may need video transcriptions for several reasons, such as analyzing the summary of the entire speech in the video, extracting a single phrase or quote that was spoken in the clip, or making the video helpful even for those suffering from hearing impairment. When you transcribe a YouTube video, the transcript can be useful in many ways. Some of the most common benefits of transcribing a video include:

• Search Engine Optimization

When you add subtitles, the text can appear in Google search results when someone types a similar phrase in the search box. This helps get more views to your videos, thus giving your channel popularity, and you, monetary gains in the long run.

• Accent

If the speaker in the video is from a different region and is using an accent that you are not much comfortable with, you can turn on the subtitles and read the dialogs along with the video.

• Repurposing on Blogs

If you own a blog that you have embedded your video to, the transcription could be used to add text to it so the target audience can get a fair idea of what the video is all about. This is useful because many people prefer reading over watching.

YouTube Video Transcription FAQs

1. How to Transcribe YouTube Video to Text

Usually the transcription files have *.srt extension that are globally accepted and supported by almost all media players. However, there might be instances when you want to have the subtitles in plain text.

That said, to convert an SRT file to TXT, you can:

• Right-click the SRT file
• Go to Rename
• Replace srt with txt and press Enter
• Click OK on the confirmation box that appears next to convert SRT to TXT

After this, you can simply double-click the file, and read and modify the transcribed content as needed.

2. How to Edit and Upload Edited Transcript to YouTube

If you made any modifications to the transcript that was automatically generated by YouTube or any other third-party transcription tool, you can follow the steps given below to upload the new file to the YouTube video:

• Go to YouTube Studio and then to the Channel subtitles page as explained earlier
• Expand the Languages column of the target video
• Click the Options icon that appears under the Subtitles column when you hover mouse on to it
• Click Edit on Classic Studio
• On the next page, click Edit from the top-right corner

• Click to open the Actions drop-down list from the upper-left corner
• Click Upload a file
  • Follow the on-screen instructions from there to upload the modified transcription file
  • Click Save Changes from the top-right corner of the page when done

Conclusion

If you are looking for a quick and easy way of adding subtitles to your videos, letting YouTube transcribe for you could be a good approach. However, because these auto-generated transcriptions are created by machine learning algorithms, their accuracy cannot be counted on. Therefore, the best way to get the job done accurately is, let YouTube auto-transcribe your video, download the transcription file, make the necessary changes to it, and then upload the file back to the video.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you want to transcribe your videos to make the dialogs and speeches available in text format, you can use YouTube Transcribe feature that the streaming site offers for free. In this article, I’ll share with you a couple of methods to transcribe a YouTube video for free.

• Part 1: Transcribe YouTube Video Automatically for Free [2 Ways]
• Part 2: Transcribe YouTube Video to Text Online with Third-Party Service
• Part 3: Benefits of Transcribing YouTube Videos
• Part 4: YouTube Video Transcription FAQs

Part 1: How to Transcribe YouTube Video Automatically for Free [2 Ways]

Besides the basic video editing features on the YouTube platform, you can now quickly transcribe YouTube videos to the text as well. The good thing is, you can either use the automatic transcription feature that YouTube offers, or upload it manually while adjusting the timing as you go further.

Below are the two methods to transcribe your YouTube videos for free:

Method 1: Use the Automated Transcription Service on YouTube

As the name suggests, YouTube automatic transcription service works automatically. This means you don’t even have to click the ‘Transcribe’ button anymore to transcribe a YouTube video, and the website takes care of it on its own. All you need to do is, choose English as the language of the video when setting up subtitles. You can follow the instructions given below to do so:

Step 1 Upload a Video

Sign in to your YouTube account, click your profile picture from the top-right corner, and click YouTube Studio from the menu. Next, click CREATE from the upper-right corner, click Upload videos from the menu, and drag and drop a video from your computer to the Upload videos box that appears next.

Step 2 Select Transcription Language

On the Details page of the next box that appears, scroll down and click MORE OPTIONS, and select English in the Video language drop-down list under the Language, subtitles, and closed captions (CC) section.

Step 3 Publish the Video

Follow the on-screen instructions from this point to publish the video, and wait while YouTube automatically transcribes and adds the close captions to it.

Note: Depending on the duration of the clip, the time YouTube would take to transcribe may vary.

After YouTube has transcribed the video, you can download the transcription file in your preferred format. The instructions are given below explain how you can do so:

1. Get to the Subtitles Window

While on the YouTube Studio page, click Subtitles from the left pane to go to the Channel subtitles page. And then click the video you want to modify.

1. Get to Classic Studio

In the video subtitle page of the target video, hover mouse on the Published Automatic status under the Subtitles column, click the Options icon (with three vertical dots) that appears, and click Edit on Classic Studio.

1. Download Transcription File

Click and open the Actions drop-down list from the top-left corner of the left pane, click your preferred transcription format including .vtt, .srt and .sbv from the list, and save the file on your local hard disk.

Method 2: Get YouTube Transcription when Watching

In addition, if you are watching any other video, you can make YouTube transcribe that for you as well. You can follow the instructions given below to get the YouTube video to text transcription:

Step 1: Play the Video

Go to the video on YouTube and start playing it. Make sure NOT to get to full-screen mode as doing so would hide the option to transcribe the clip.

Step 2: Enable Transcription

Click the More icon (with three horizontal dots) from under the bottom-right corner of the video player, and click Open transcript to see the video transcription in the Transcript pane that appears in the right.

Step 3: Manage Timestamps

Click the Options icon (with three vertical dots) from the top-right corner of the Transcript pane, and click Toggle timestamp to enable or disable the timestamps in the video transcription.

Limitations of Using YouTube Transcribe

Although YouTube’s automatic transcription is a decent feature that saves you a lot of time, since Google uses machine learning algorithms to convert the speech to text, the level of accuracy may vary depending on the accent of the speaker, and the clarity of the audio the video has. Also, even sometime you may not be satisfied with the end-results.

Alternatively, you can use Kapwing to transcribe a YouTube video and download the transcription file with the below step-by-step instructions:

Step 1: Add YouTube Video

Copy the URL of YouTube video you want to transcribe, go to https://www.kapwing.com/subtitles , paste the URL in the Paste a URL field, wait while Kapwing fetches the content of the video, and opens the Add subtitles to Video page.

Step 2: Transcribe the Video

Click Auto-generate from the right window, and follow the on-screen instructions to transcribe YouTube video to text.

Step 3: Download the Transcription File

Click Download SRT from the left pane, and follow the instructions from there to download the transcription file in *.srt format.

Pros

• Kapwing is free to use
• The auto-transcription process is quick and less tedious
• Kapwing also allows manual transcription and uploading of an existing *.srt file

Cons

• The auto-transcribed text might lack accuracy as the task is done by the speech-to-text tools that work in the background

You can follow the step-by-step instructions to transcribe a YouTube video and download the transcription file using Kapwing:

Step 1: Add YouTube Video

Copy the URL of YouTube video you want to transcribe, go to https://www.kapwing.com/subtitles , paste the URL in the Paste a URL field, wait while Kapwing fetches the content of the video, and opens the Add subtitles to Video page.

Step 2: Transcribe the Video

Click Auto-generate from the right window, and follow the on-screen instructions to transcribe YouTube video to text.

Step 3: Download the Transcription File

Click Download SRT from the left pane, and follow the instructions from there to download the transcription file in *.srt format.

Pros

• Kapwing is free to use
• The auto-transcription process is quick and less tedious
• Kapwing also allows manual transcription and uploading of an existing *.srt file

Cons

• The auto-transcribed text might lack accuracy as the task is done by the speech-to-text tools that work in the background

Part 3: Benefits of Transcribing YouTube Videos

You may need video transcriptions for several reasons, such as analyzing the summary of the entire speech in the video, extracting a single phrase or quote that was spoken in the clip, or making the video helpful even for those suffering from hearing impairment. When you transcribe a YouTube video, the transcript can be useful in many ways. Some of the most common benefits of transcribing a video include:

• Search Engine Optimization

When you add subtitles, the text can appear in Google search results when someone types a similar phrase in the search box. This helps get more views to your videos, thus giving your channel popularity, and you, monetary gains in the long run.

• Accent

If the speaker in the video is from a different region and is using an accent that you are not much comfortable with, you can turn on the subtitles and read the dialogs along with the video.

• Repurposing on Blogs

If you own a blog that you have embedded your video to, the transcription could be used to add text to it so the target audience can get a fair idea of what the video is all about. This is useful because many people prefer reading over watching.

YouTube Video Transcription FAQs

1. How to Transcribe YouTube Video to Text

Usually the transcription files have *.srt extension that are globally accepted and supported by almost all media players. However, there might be instances when you want to have the subtitles in plain text.

That said, to convert an SRT file to TXT, you can:

• Right-click the SRT file
• Go to Rename
• Replace srt with txt and press Enter
• Click OK on the confirmation box that appears next to convert SRT to TXT

After this, you can simply double-click the file, and read and modify the transcribed content as needed.

2. How to Edit and Upload Edited Transcript to YouTube

If you made any modifications to the transcript that was automatically generated by YouTube or any other third-party transcription tool, you can follow the steps given below to upload the new file to the YouTube video:

• Go to YouTube Studio and then to the Channel subtitles page as explained earlier
• Expand the Languages column of the target video
• Click the Options icon that appears under the Subtitles column when you hover mouse on to it
• Click Edit on Classic Studio
• On the next page, click Edit from the top-right corner

• Click to open the Actions drop-down list from the upper-left corner
• Click Upload a file
  • Follow the on-screen instructions from there to upload the modified transcription file
  • Click Save Changes from the top-right corner of the page when done

Conclusion

If you are looking for a quick and easy way of adding subtitles to your videos, letting YouTube transcribe for you could be a good approach. However, because these auto-generated transcriptions are created by machine learning algorithms, their accuracy cannot be counted on. Therefore, the best way to get the job done accurately is, let YouTube auto-transcribe your video, download the transcription file, make the necessary changes to it, and then upload the file back to the video.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you want to transcribe your videos to make the dialogs and speeches available in text format, you can use YouTube Transcribe feature that the streaming site offers for free. In this article, I’ll share with you a couple of methods to transcribe a YouTube video for free.

• Part 1: Transcribe YouTube Video Automatically for Free [2 Ways]
• Part 2: Transcribe YouTube Video to Text Online with Third-Party Service
• Part 3: Benefits of Transcribing YouTube Videos
• Part 4: YouTube Video Transcription FAQs

Part 1: How to Transcribe YouTube Video Automatically for Free [2 Ways]

Besides the basic video editing features on the YouTube platform, you can now quickly transcribe YouTube videos to the text as well. The good thing is, you can either use the automatic transcription feature that YouTube offers, or upload it manually while adjusting the timing as you go further.

Below are the two methods to transcribe your YouTube videos for free:

Method 1: Use the Automated Transcription Service on YouTube

As the name suggests, YouTube automatic transcription service works automatically. This means you don’t even have to click the ‘Transcribe’ button anymore to transcribe a YouTube video, and the website takes care of it on its own. All you need to do is, choose English as the language of the video when setting up subtitles. You can follow the instructions given below to do so:

Step 1 Upload a Video

Sign in to your YouTube account, click your profile picture from the top-right corner, and click YouTube Studio from the menu. Next, click CREATE from the upper-right corner, click Upload videos from the menu, and drag and drop a video from your computer to the Upload videos box that appears next.

Step 2 Select Transcription Language

On the Details page of the next box that appears, scroll down and click MORE OPTIONS, and select English in the Video language drop-down list under the Language, subtitles, and closed captions (CC) section.

Step 3 Publish the Video

Follow the on-screen instructions from this point to publish the video, and wait while YouTube automatically transcribes and adds the close captions to it.

Note: Depending on the duration of the clip, the time YouTube would take to transcribe may vary.

After YouTube has transcribed the video, you can download the transcription file in your preferred format. The instructions are given below explain how you can do so:

1. Get to the Subtitles Window

While on the YouTube Studio page, click Subtitles from the left pane to go to the Channel subtitles page. And then click the video you want to modify.

1. Get to Classic Studio

In the video subtitle page of the target video, hover mouse on the Published Automatic status under the Subtitles column, click the Options icon (with three vertical dots) that appears, and click Edit on Classic Studio.

1. Download Transcription File

Click and open the Actions drop-down list from the top-left corner of the left pane, click your preferred transcription format including .vtt, .srt and .sbv from the list, and save the file on your local hard disk.

Method 2: Get YouTube Transcription when Watching

In addition, if you are watching any other video, you can make YouTube transcribe that for you as well. You can follow the instructions given below to get the YouTube video to text transcription:

Step 1: Play the Video

Go to the video on YouTube and start playing it. Make sure NOT to get to full-screen mode as doing so would hide the option to transcribe the clip.

Step 2: Enable Transcription

Click the More icon (with three horizontal dots) from under the bottom-right corner of the video player, and click Open transcript to see the video transcription in the Transcript pane that appears in the right.

Step 3: Manage Timestamps

Click the Options icon (with three vertical dots) from the top-right corner of the Transcript pane, and click Toggle timestamp to enable or disable the timestamps in the video transcription.

Limitations of Using YouTube Transcribe

Although YouTube’s automatic transcription is a decent feature that saves you a lot of time, since Google uses machine learning algorithms to convert the speech to text, the level of accuracy may vary depending on the accent of the speaker, and the clarity of the audio the video has. Also, even sometime you may not be satisfied with the end-results.

Alternatively, you can use Kapwing to transcribe a YouTube video and download the transcription file with the below step-by-step instructions:

Step 1: Add YouTube Video

Copy the URL of YouTube video you want to transcribe, go to https://www.kapwing.com/subtitles , paste the URL in the Paste a URL field, wait while Kapwing fetches the content of the video, and opens the Add subtitles to Video page.

Step 2: Transcribe the Video

Click Auto-generate from the right window, and follow the on-screen instructions to transcribe YouTube video to text.

Step 3: Download the Transcription File

Click Download SRT from the left pane, and follow the instructions from there to download the transcription file in *.srt format.

Pros

• Kapwing is free to use
• The auto-transcription process is quick and less tedious
• Kapwing also allows manual transcription and uploading of an existing *.srt file

Cons

• The auto-transcribed text might lack accuracy as the task is done by the speech-to-text tools that work in the background

You can follow the step-by-step instructions to transcribe a YouTube video and download the transcription file using Kapwing:

Step 1: Add YouTube Video

Copy the URL of YouTube video you want to transcribe, go to https://www.kapwing.com/subtitles , paste the URL in the Paste a URL field, wait while Kapwing fetches the content of the video, and opens the Add subtitles to Video page.

Step 2: Transcribe the Video

Click Auto-generate from the right window, and follow the on-screen instructions to transcribe YouTube video to text.

Step 3: Download the Transcription File

Click Download SRT from the left pane, and follow the instructions from there to download the transcription file in *.srt format.

Pros

• Kapwing is free to use
• The auto-transcription process is quick and less tedious
• Kapwing also allows manual transcription and uploading of an existing *.srt file

Cons

• The auto-transcribed text might lack accuracy as the task is done by the speech-to-text tools that work in the background

Part 3: Benefits of Transcribing YouTube Videos

You may need video transcriptions for several reasons, such as analyzing the summary of the entire speech in the video, extracting a single phrase or quote that was spoken in the clip, or making the video helpful even for those suffering from hearing impairment. When you transcribe a YouTube video, the transcript can be useful in many ways. Some of the most common benefits of transcribing a video include:

• Search Engine Optimization

When you add subtitles, the text can appear in Google search results when someone types a similar phrase in the search box. This helps get more views to your videos, thus giving your channel popularity, and you, monetary gains in the long run.

• Accent

If the speaker in the video is from a different region and is using an accent that you are not much comfortable with, you can turn on the subtitles and read the dialogs along with the video.

• Repurposing on Blogs

If you own a blog that you have embedded your video to, the transcription could be used to add text to it so the target audience can get a fair idea of what the video is all about. This is useful because many people prefer reading over watching.

YouTube Video Transcription FAQs

1. How to Transcribe YouTube Video to Text

Usually the transcription files have *.srt extension that are globally accepted and supported by almost all media players. However, there might be instances when you want to have the subtitles in plain text.

That said, to convert an SRT file to TXT, you can:

• Right-click the SRT file
• Go to Rename
• Replace srt with txt and press Enter
• Click OK on the confirmation box that appears next to convert SRT to TXT

After this, you can simply double-click the file, and read and modify the transcribed content as needed.

2. How to Edit and Upload Edited Transcript to YouTube

If you made any modifications to the transcript that was automatically generated by YouTube or any other third-party transcription tool, you can follow the steps given below to upload the new file to the YouTube video:

• Go to YouTube Studio and then to the Channel subtitles page as explained earlier
• Expand the Languages column of the target video
• Click the Options icon that appears under the Subtitles column when you hover mouse on to it
• Click Edit on Classic Studio
• On the next page, click Edit from the top-right corner

• Click to open the Actions drop-down list from the upper-left corner
• Click Upload a file
  • Follow the on-screen instructions from there to upload the modified transcription file
  • Click Save Changes from the top-right corner of the page when done

Conclusion

If you are looking for a quick and easy way of adding subtitles to your videos, letting YouTube transcribe for you could be a good approach. However, because these auto-generated transcriptions are created by machine learning algorithms, their accuracy cannot be counted on. Therefore, the best way to get the job done accurately is, let YouTube auto-transcribe your video, download the transcription file, make the necessary changes to it, and then upload the file back to the video.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you want to transcribe your videos to make the dialogs and speeches available in text format, you can use YouTube Transcribe feature that the streaming site offers for free. In this article, I’ll share with you a couple of methods to transcribe a YouTube video for free.

• Part 1: Transcribe YouTube Video Automatically for Free [2 Ways]
• Part 2: Transcribe YouTube Video to Text Online with Third-Party Service
• Part 3: Benefits of Transcribing YouTube Videos
• Part 4: YouTube Video Transcription FAQs

Part 1: How to Transcribe YouTube Video Automatically for Free [2 Ways]

Besides the basic video editing features on the YouTube platform, you can now quickly transcribe YouTube videos to the text as well. The good thing is, you can either use the automatic transcription feature that YouTube offers, or upload it manually while adjusting the timing as you go further.

Below are the two methods to transcribe your YouTube videos for free:

Method 1: Use the Automated Transcription Service on YouTube

As the name suggests, YouTube automatic transcription service works automatically. This means you don’t even have to click the ‘Transcribe’ button anymore to transcribe a YouTube video, and the website takes care of it on its own. All you need to do is, choose English as the language of the video when setting up subtitles. You can follow the instructions given below to do so:

Step 1 Upload a Video

Sign in to your YouTube account, click your profile picture from the top-right corner, and click YouTube Studio from the menu. Next, click CREATE from the upper-right corner, click Upload videos from the menu, and drag and drop a video from your computer to the Upload videos box that appears next.

Step 2 Select Transcription Language

On the Details page of the next box that appears, scroll down and click MORE OPTIONS, and select English in the Video language drop-down list under the Language, subtitles, and closed captions (CC) section.

Step 3 Publish the Video

Follow the on-screen instructions from this point to publish the video, and wait while YouTube automatically transcribes and adds the close captions to it.

Note: Depending on the duration of the clip, the time YouTube would take to transcribe may vary.

After YouTube has transcribed the video, you can download the transcription file in your preferred format. The instructions are given below explain how you can do so:

1. Get to the Subtitles Window

While on the YouTube Studio page, click Subtitles from the left pane to go to the Channel subtitles page. And then click the video you want to modify.

1. Get to Classic Studio

In the video subtitle page of the target video, hover mouse on the Published Automatic status under the Subtitles column, click the Options icon (with three vertical dots) that appears, and click Edit on Classic Studio.

1. Download Transcription File

Click and open the Actions drop-down list from the top-left corner of the left pane, click your preferred transcription format including .vtt, .srt and .sbv from the list, and save the file on your local hard disk.

Method 2: Get YouTube Transcription when Watching

In addition, if you are watching any other video, you can make YouTube transcribe that for you as well. You can follow the instructions given below to get the YouTube video to text transcription:

Step 1: Play the Video

Go to the video on YouTube and start playing it. Make sure NOT to get to full-screen mode as doing so would hide the option to transcribe the clip.

Step 2: Enable Transcription

Click the More icon (with three horizontal dots) from under the bottom-right corner of the video player, and click Open transcript to see the video transcription in the Transcript pane that appears in the right.

Step 3: Manage Timestamps

Click the Options icon (with three vertical dots) from the top-right corner of the Transcript pane, and click Toggle timestamp to enable or disable the timestamps in the video transcription.

Limitations of Using YouTube Transcribe

Although YouTube’s automatic transcription is a decent feature that saves you a lot of time, since Google uses machine learning algorithms to convert the speech to text, the level of accuracy may vary depending on the accent of the speaker, and the clarity of the audio the video has. Also, even sometime you may not be satisfied with the end-results.

Alternatively, you can use Kapwing to transcribe a YouTube video and download the transcription file with the below step-by-step instructions:

Step 1: Add YouTube Video

Copy the URL of YouTube video you want to transcribe, go to https://www.kapwing.com/subtitles , paste the URL in the Paste a URL field, wait while Kapwing fetches the content of the video, and opens the Add subtitles to Video page.

Step 2: Transcribe the Video

Click Auto-generate from the right window, and follow the on-screen instructions to transcribe YouTube video to text.

Step 3: Download the Transcription File

Click Download SRT from the left pane, and follow the instructions from there to download the transcription file in *.srt format.

Pros

• Kapwing is free to use
• The auto-transcription process is quick and less tedious
• Kapwing also allows manual transcription and uploading of an existing *.srt file

Cons

• The auto-transcribed text might lack accuracy as the task is done by the speech-to-text tools that work in the background

You can follow the step-by-step instructions to transcribe a YouTube video and download the transcription file using Kapwing:

Step 1: Add YouTube Video

Copy the URL of YouTube video you want to transcribe, go to https://www.kapwing.com/subtitles , paste the URL in the Paste a URL field, wait while Kapwing fetches the content of the video, and opens the Add subtitles to Video page.

Step 2: Transcribe the Video

Click Auto-generate from the right window, and follow the on-screen instructions to transcribe YouTube video to text.

Step 3: Download the Transcription File

Click Download SRT from the left pane, and follow the instructions from there to download the transcription file in *.srt format.

Pros

• Kapwing is free to use
• The auto-transcription process is quick and less tedious
• Kapwing also allows manual transcription and uploading of an existing *.srt file

Cons

• The auto-transcribed text might lack accuracy as the task is done by the speech-to-text tools that work in the background

Part 3: Benefits of Transcribing YouTube Videos

You may need video transcriptions for several reasons, such as analyzing the summary of the entire speech in the video, extracting a single phrase or quote that was spoken in the clip, or making the video helpful even for those suffering from hearing impairment. When you transcribe a YouTube video, the transcript can be useful in many ways. Some of the most common benefits of transcribing a video include:

• Search Engine Optimization

When you add subtitles, the text can appear in Google search results when someone types a similar phrase in the search box. This helps get more views to your videos, thus giving your channel popularity, and you, monetary gains in the long run.

• Accent

If the speaker in the video is from a different region and is using an accent that you are not much comfortable with, you can turn on the subtitles and read the dialogs along with the video.

• Repurposing on Blogs

If you own a blog that you have embedded your video to, the transcription could be used to add text to it so the target audience can get a fair idea of what the video is all about. This is useful because many people prefer reading over watching.

YouTube Video Transcription FAQs

1. How to Transcribe YouTube Video to Text

Usually the transcription files have *.srt extension that are globally accepted and supported by almost all media players. However, there might be instances when you want to have the subtitles in plain text.

That said, to convert an SRT file to TXT, you can:

• Right-click the SRT file
• Go to Rename
• Replace srt with txt and press Enter
• Click OK on the confirmation box that appears next to convert SRT to TXT

After this, you can simply double-click the file, and read and modify the transcribed content as needed.

2. How to Edit and Upload Edited Transcript to YouTube

If you made any modifications to the transcript that was automatically generated by YouTube or any other third-party transcription tool, you can follow the steps given below to upload the new file to the YouTube video:

• Go to YouTube Studio and then to the Channel subtitles page as explained earlier
• Expand the Languages column of the target video
• Click the Options icon that appears under the Subtitles column when you hover mouse on to it
• Click Edit on Classic Studio
• On the next page, click Edit from the top-right corner

• Click to open the Actions drop-down list from the upper-left corner
• Click Upload a file
  • Follow the on-screen instructions from there to upload the modified transcription file
  • Click Save Changes from the top-right corner of the page when done

Conclusion

If you are looking for a quick and easy way of adding subtitles to your videos, letting YouTube transcribe for you could be a good approach. However, because these auto-generated transcriptions are created by machine learning algorithms, their accuracy cannot be counted on. Therefore, the best way to get the job done accurately is, let YouTube auto-transcribe your video, download the transcription file, make the necessary changes to it, and then upload the file back to the video.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett