Growth Hackers Guide: The Ultimate List of Top Strategies to Retain YouTube Viewers

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Understanding Your Profit: Revenue Per Thousand From YouTube’s AdSense Income

YouTubers are fantastic people who create content and make a living out of it. But have you ever thought about how much YouTube pays or what YouTube AdSense earnings are?

If you aren’t sure about the YouTube payment situation or how much AdSense pay for views, you will learn this below. Whether you’re planning to create a channel or already have one, learning how much you can expect YouTube to pay will help you in the longer run.

Be it AdSense pay on 1,000 views or AdSense pay per click; this blog features information you may appreciate.

1. Type of Content
2. Keywords
3. User Location
4. Time Requires to Get Views
5. Video Duration
6. Your Niche or Industry

• Pros and Cons of Earning Money from Google AdSense

Part 1: How Much Does AdSense Pay Per 1,000 Views

As a content creator, you might be tempted to know how much you can expect to earn through AdSense. Since it’s a free and simple way to make extra bucks, showing ads with the content you produce for online platforms, it’s essential to know how much it pays for views.

Pay Per 1,000 Views by AdSense

For 1,000 views, expect AdSense to pay around $8-$20. However, your total earnings will depend on factors such as your content type, users’ location, and setting of ads in Google AdSense, so it can pay on thousand views.

More so, AdSense opts for Revenue Per 1,000 impressions or (RPM) to showcase the amount you would get for 1,000 impressions. Remember, this RPM doesn’t include the actual amount you’ve earned. But it focuses on dividing your earnings by page views and impressions, then multiplying those by 1,000.

You can also refer to the formula for better understanding.

Formula:

RPM = (Estimated earnings / Number of page views) * 1000

From this formula provided by Google official, we can easily know that

Estimated earnings = (RPM * Number of page views) / 1000

To understand it further, see the example below.

Suppose you’ve earned around $0.10 from 20 page views; your page RPM would be $6.00 in simpler terms.

($0.10 / 25) * 1000 = $6.00

Also, if RPM is $4.00 from 45,000 ad impressions, your estimated earnings would be equal $180.00

($4.00 * 45,000) / 1000 = $180.00

AdSense Pay Per View

Lastly, if you’re looking for an exact answer regarding how much it pays per view, know that it varies and is based on different factors, such as niche or audience demographic.

But you can expect something between $8 to $12 on 1,000 views after monetizing your YouTube channel with your Google AdSense account.

Part 2: How Much Does AdSense Pay Per Click?

After understanding AdSense’s way to pay for 1,000 views, formula, or pay per view, here’s what you need to know about AdSense’s payment on per click policy.

On Average, you can expect AdSense to pay something around $0.20 to $15 on a click. Talking about estimated earnings or one click, it depends on the cost-per-click in the niche, including the publisher’s earnings and competition among rival advertisers.

And if you’re wondering, cost-per-click is when a user clicks on your ad, and you earn money for it. However, advertisers always decide the cost-per-click for ads. In this case, some advertisers don’t hesitate to pay extra, depending on what they intend to advertise.

Part 3: AdSense Earnings Per Thousand Pageviews Examples

From pay per 1,000 views to pay per click, understanding the AdSense payment policy is essential if you’re up to monetize your YouTube channel.

Since there’re YouTube AdSense requirements, such as audience demographic, niche, or content, learning about which niche is the lucrative one will also help you decide your next move.

Let’s take a look at the following examples for better understanding:

• For example, if arts and entertainment is your niche, you can expect to earn $5.62 after accumulating 1,000 pageviews.
• Creators who create content on vehicles can earn around $9.20 on every 1,000 pageviews.
• If you’re into beauty and fitness, expect to earn up to $13.01 on 1,000 pageviews.
• For real estate, health, home, and garden niches, you can earn $14.50, $17.40, and $23.35 on every 1,000 pageviews.

Remember, people from North America can make the most of these earnings. But worry not if you are based outside North America. Because Google AdSense revenue calculator can help you find the average pageviews on monthly basis.

Part 4: Earnings from AdSense: Factors to Consider

After learning how much you can earn in different niches, it’s equally important to focus on the following factors, so you can qualify and start earning from AdSense with ease.

1) Type of Content

To monetize your videos for AdSense, ensure that you own the rights to use visuals and audio elements of your video. And focus on creating all elements of your video yourself.

For YouTube, you can try creating tutorials, do-it-yourself videos, original short films, original music videos, home videos, travel vlogs, or even daily-life vlogs.

While creating content for YouTube, remember advertisers consider placing ads on more advertiser-friendly content.

As a blogger, you must provide unique but quality content to exceed AdSense’s eligibility criteria. Having unique content helps Google understand what your website is about. It’s even better if your website provides a one-of-its-kind experience and users visit it again.

Be it a vlog or blog, please ensure that it’s original and not a copy from other sources. This way, you can elevate your credibility on the respective platforms. For a great user experience, opt for intuitive navigation.

And to up your content game, you can even use the calculator to determine the value of your content and estimated revenue from AdSense.

2) Keywords

Keywords are phrases and words that describe your service or product. The ones you choose will help show your ads to users.

Therefore, go for the relevant yet high-quality keywords and add them to your ad campaigns. This strategy will put your ad in front of potential buyers.

3) User Location

Remember, AdSense follows geo-targeting strategy, so it can place ads on different pages. These ads are based on a user’s language, region, and IP address.

Put simply, ads serving to a user from Algeria may differ from the ads for a user from Georgia.

4) Time Requires to Get Views

There’s no fixed time frame; however, you can focus on search volume, audience, and competition to start getting the desired number of views.

The first 60 minutes are crucial after you post a video. Then, the next 24 hours and the first 48 hours are equally important because YouTube gives an unnatural boost to it. It helps YouTube observe responses, such as how viewers interacted with the video and what kinds of viewers were interested in it.

Remember, if a video fails to get any views in a couple of days, it won’t likely perform and will consider “dead” on the platform.

More so, if a video performs better slightly, it’ll start to reach its full potential in the next 3 to 6 months, according to the views it receives per day. Oftentimes, videos took up to a year to perform well.

And if your video starts to perform better and faster in those 3-6 months, it’ll likely do better in the longer run.

5) Video Duration

Focus on the length of your video, as it determines how many ads can be shown in it. This part also influences your earning potential. When your video is longer in length, it’ll increase its worth.

However, you must find the right balance between video duration, quality, and the number of videos on your channel, so you can continue to earn without hindrance.

6) Your Niche or Industry

Niche is another essential factor to opt for AdSense earnings. Some of the profitable topics are:

• Business
• Investment
• Health
• Insurance
• Online Marketing

You can choose the area that interest you the most and start people educating about it.

For example, people tend to think about investing their money to multiply it. You can create videos on investment-related topics, tips and tricks to get maximum views.

Part 5: Pros and Cons of Earning Money from Google AdSense

At this point, you’re familiar with almost all aspects of generating money using Google AdSense. And considering the factors, it seems like a task you can perform.

Before you try earning money via AdSense, consider the following pros and cons.

Pros

• Google AdSense doesn’t charge an extra fee. It’s a totally free service that can help you earn dollars.
• Don’t know how to make ads? Don’t worry; Google will do it for you.
• It enables you to use one account to monetize multiple websites.
• As a passive income, it doesn’t require additional effort.

Cons

• Making the first $100 is a must to get paid further.
• With AdSense, you won’t be allowed to use another ad network.
• A policy breach could make you lose your account.
• You need a lot of traffic to make some serious money.
• Adding several ads can annoy your viewers.

Final Words

Monetizing your YouTube channel for AdSense is great for having a steady passive income. But, it’s a time-consuming process and has a set of advantages and disadvantages.

If you already have a YouTube channel and a certain number of views, you can take it further using the provided information. However, focus on factors such as user demographic, content type, and quality to achieve long-term success.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: How Much Does AdSense Pay Per 1,000 Views

As a content creator, you might be tempted to know how much you can expect to earn through AdSense. Since it’s a free and simple way to make extra bucks, showing ads with the content you produce for online platforms, it’s essential to know how much it pays for views.

Pay Per 1,000 Views by AdSense

For 1,000 views, expect AdSense to pay around $8-$20. However, your total earnings will depend on factors such as your content type, users’ location, and setting of ads in Google AdSense, so it can pay on thousand views.

More so, AdSense opts for Revenue Per 1,000 impressions or (RPM) to showcase the amount you would get for 1,000 impressions. Remember, this RPM doesn’t include the actual amount you’ve earned. But it focuses on dividing your earnings by page views and impressions, then multiplying those by 1,000.

You can also refer to the formula for better understanding.

Formula:

RPM = (Estimated earnings / Number of page views) * 1000

From this formula provided by Google official, we can easily know that

Estimated earnings = (RPM * Number of page views) / 1000

To understand it further, see the example below.

Suppose you’ve earned around $0.10 from 20 page views; your page RPM would be $6.00 in simpler terms.

($0.10 / 25) * 1000 = $6.00

Also, if RPM is $4.00 from 45,000 ad impressions, your estimated earnings would be equal $180.00

($4.00 * 45,000) / 1000 = $180.00

AdSense Pay Per View

Lastly, if you’re looking for an exact answer regarding how much it pays per view, know that it varies and is based on different factors, such as niche or audience demographic.

But you can expect something between $8 to $12 on 1,000 views after monetizing your YouTube channel with your Google AdSense account.

Part 2: How Much Does AdSense Pay Per Click?

After understanding AdSense’s way to pay for 1,000 views, formula, or pay per view, here’s what you need to know about AdSense’s payment on per click policy.

On Average, you can expect AdSense to pay something around $0.20 to $15 on a click. Talking about estimated earnings or one click, it depends on the cost-per-click in the niche, including the publisher’s earnings and competition among rival advertisers.

And if you’re wondering, cost-per-click is when a user clicks on your ad, and you earn money for it. However, advertisers always decide the cost-per-click for ads. In this case, some advertisers don’t hesitate to pay extra, depending on what they intend to advertise.

Part 3: AdSense Earnings Per Thousand Pageviews Examples

From pay per 1,000 views to pay per click, understanding the AdSense payment policy is essential if you’re up to monetize your YouTube channel.

Since there’re YouTube AdSense requirements, such as audience demographic, niche, or content, learning about which niche is the lucrative one will also help you decide your next move.

Let’s take a look at the following examples for better understanding:

• For example, if arts and entertainment is your niche, you can expect to earn $5.62 after accumulating 1,000 pageviews.
• Creators who create content on vehicles can earn around $9.20 on every 1,000 pageviews.
• If you’re into beauty and fitness, expect to earn up to $13.01 on 1,000 pageviews.
• For real estate, health, home, and garden niches, you can earn $14.50, $17.40, and $23.35 on every 1,000 pageviews.

Remember, people from North America can make the most of these earnings. But worry not if you are based outside North America. Because Google AdSense revenue calculator can help you find the average pageviews on monthly basis.

Part 4: Earnings from AdSense: Factors to Consider

After learning how much you can earn in different niches, it’s equally important to focus on the following factors, so you can qualify and start earning from AdSense with ease.

1) Type of Content

To monetize your videos for AdSense, ensure that you own the rights to use visuals and audio elements of your video. And focus on creating all elements of your video yourself.

For YouTube, you can try creating tutorials, do-it-yourself videos, original short films, original music videos, home videos, travel vlogs, or even daily-life vlogs.

While creating content for YouTube, remember advertisers consider placing ads on more advertiser-friendly content.

As a blogger, you must provide unique but quality content to exceed AdSense’s eligibility criteria. Having unique content helps Google understand what your website is about. It’s even better if your website provides a one-of-its-kind experience and users visit it again.

Be it a vlog or blog, please ensure that it’s original and not a copy from other sources. This way, you can elevate your credibility on the respective platforms. For a great user experience, opt for intuitive navigation.

And to up your content game, you can even use the calculator to determine the value of your content and estimated revenue from AdSense.

2) Keywords

Keywords are phrases and words that describe your service or product. The ones you choose will help show your ads to users.

Therefore, go for the relevant yet high-quality keywords and add them to your ad campaigns. This strategy will put your ad in front of potential buyers.

3) User Location

Remember, AdSense follows geo-targeting strategy, so it can place ads on different pages. These ads are based on a user’s language, region, and IP address.

Put simply, ads serving to a user from Algeria may differ from the ads for a user from Georgia.

4) Time Requires to Get Views

There’s no fixed time frame; however, you can focus on search volume, audience, and competition to start getting the desired number of views.

The first 60 minutes are crucial after you post a video. Then, the next 24 hours and the first 48 hours are equally important because YouTube gives an unnatural boost to it. It helps YouTube observe responses, such as how viewers interacted with the video and what kinds of viewers were interested in it.

Remember, if a video fails to get any views in a couple of days, it won’t likely perform and will consider “dead” on the platform.

More so, if a video performs better slightly, it’ll start to reach its full potential in the next 3 to 6 months, according to the views it receives per day. Oftentimes, videos took up to a year to perform well.

And if your video starts to perform better and faster in those 3-6 months, it’ll likely do better in the longer run.

5) Video Duration

Focus on the length of your video, as it determines how many ads can be shown in it. This part also influences your earning potential. When your video is longer in length, it’ll increase its worth.

However, you must find the right balance between video duration, quality, and the number of videos on your channel, so you can continue to earn without hindrance.

6) Your Niche or Industry

Niche is another essential factor to opt for AdSense earnings. Some of the profitable topics are:

• Business
• Investment
• Health
• Insurance
• Online Marketing

You can choose the area that interest you the most and start people educating about it.

For example, people tend to think about investing their money to multiply it. You can create videos on investment-related topics, tips and tricks to get maximum views.

Part 5: Pros and Cons of Earning Money from Google AdSense

At this point, you’re familiar with almost all aspects of generating money using Google AdSense. And considering the factors, it seems like a task you can perform.

Before you try earning money via AdSense, consider the following pros and cons.

Pros

• Google AdSense doesn’t charge an extra fee. It’s a totally free service that can help you earn dollars.
• Don’t know how to make ads? Don’t worry; Google will do it for you.
• It enables you to use one account to monetize multiple websites.
• As a passive income, it doesn’t require additional effort.

Cons

• Making the first $100 is a must to get paid further.
• With AdSense, you won’t be allowed to use another ad network.
• A policy breach could make you lose your account.
• You need a lot of traffic to make some serious money.
• Adding several ads can annoy your viewers.

Final Words

Monetizing your YouTube channel for AdSense is great for having a steady passive income. But, it’s a time-consuming process and has a set of advantages and disadvantages.

If you already have a YouTube channel and a certain number of views, you can take it further using the provided information. However, focus on factors such as user demographic, content type, and quality to achieve long-term success.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

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