Building an Engaging Sports Highlight Reel

How to Create a Sports Highlight Video

Richard Bennett

Mar 27, 2024• Proven solutions

“I want to make a sports highlight video, but I don’t know how to edit it or what kind of tools I need to use. Can someone tell me how to work on a sports video?”

As I read this query posted on a popular online forum, I realized that so many people out there find it hard to create a sports video. Well, unlike a standard video, working on a sports highlight video can be tough. This is because it needs a lot of editing and we need to handpick the right moments from hours of footage. Though, if you use the right tools, then you can easily work on highlight videos like a pro. In this guide, I will let you know how to create sports videos in a step by step manner.

• Part 1: Why is a sports highlight video and why important?
• Part 2: Highlight Video vs. Skills Video
• Part 3: Use Excellent Video Editor to Make a Sports Highlight Video
• Part 4: How to Create a Sports Highlight Video?
• Part 5: Expert Tips for Creating Highlight Videos

Why is a sports highlight video and why important?

As the name suggests, a highlight video basically includes all the vital events of a game in a short duration of time. You can include the details of some players at the start or focus on a particular player as well. Besides that, a sports highlight video would have fast-forward, slow motion, and frozen clips to skip or focus on certain details.

A lot of times, people don’t have the time to watch the entire game, which can span for a couple of hours. Therefore, they can watch a sports highlight video that would include all the major events of the game and will let them enjoy their thrill in a few moments.

Besides that, if you are applying for a college/academy or just want to showcase your skills, then you can consider making a sports video of an impressive game of yours. You can simply showcase a player and try to highlight their skills in the video.

Highlight Videos vs. Skills Videos: the Major Differences

While making a sports video, you might encounter two different types of content – a highlight video and a skills video. As I have mentioned above, a sports highlight video would include the shots of an actual game. You can either focus on the event of a single game or include clips from multiple games that were played in a genuine setup. If you want, you can highlight a particular player while making the video as well.

On the other hand, a skills video is mostly made to demonstrate the skills of a player and is not focused on the game. In fact, most of the skills videos are made outside of a real game setting. For instance, if you have mastered a skill or would like to demonstrate your game-related actions, then you can make a skills video. Some of these videos are also tutorial game-plays to teach others about a particular skill that they can master.

Use Excellent Video Editor to Make a Sports Highlight Video

If you want to come up with engaging and visually appealing highlight videos, then consider using a versatile video editor like Filmora. Equipped with several video editing tools, it will let you create a sports highlight video in no time. Since the tool has so many features, you can save your time in editing and come up with a new sports video in minutes.

• Filmora is extremely easy to use and runs on all the leading Windows and macOS versions without any issue.
• Using its inbuilt tools, you can clip out the most important events from a sports video or include them in your highlights.
• There are also features to change the motion and pace of the video (like fast forward or slow motion).
• You can also focus on any athlete and freeze a frame on a particular skill or action.
• Besides that, you can also add voiceovers in your sports highlight video, add media layers, use its inbuilt transitions, and fine-tune the overall aesthetics of your videos.
• There are also tons of filters and presets in Filmora that you can use to save your time in editing. You can work on videos of almost every format with seamless 4K support.

Why we picked it

• Options to import/export files in different formats
• Tons of features in one place (extremely easy to use)
• Split-screen support to include multiple events in a highlight video

How to Create a Sports Highlight Video with Filmora?

With the help of Filmora , anyone can create a sports video without even prior editing/designing experience. Firstly, you can install Filmora on your Windows or Mac by visiting its website and have the footage you wish to edit. Now, you can just follow these steps to work on your next sports highlight video.

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-sports?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

Step 1: Add a video to Filmora

To start with, just launch Filmora on your computer and add the video that you wish to work on. You can just drag and drop the video to its interface or go to its Menu > File > Import Media to browse and load the file.

Step 2: Edit the Sports Video

In order to create a sports highlight video, the first thing that people do is trim any unwanted part. Once the video is loaded, you can view it on the timeline of the interface. Now, go to the timeline and get the trim tool to manually select the part of the video you wish to trim. After selecting the desired fragment, you can trim the clip or just delete it by clicking on their respective icons.

In the same way, you can also split your video and make other changes in it. You can also include multiple videos together and include them in your timeline as well.

If you are including multiple videos, then make sure they have the same dimensions and aspect ratio. For this, you can select the video, right-click on the timeline, and click on the crop icon. Now, select the same aspect ratio for the entire video to keep it uniform.

Most of the game highlights that we see have different speeds for various sections. That is, some actions would be fast-forwarded while some would be in slow motion. To apply this, simply select the section in the timeline, right-click, and go to the Speed and Duration settings. This will open a dedicated interface from where you can change the speed of the sports video.

Apart from manually setting the speed, you can also take the assistance of the custom speed options that are available in the timeline tools.

Step 3: Make Advanced Edits in your Sports Video

With the user-friendly interface of Filmora, you can do some basic edits and make a sports highlight video in minutes. Though, if you want to focus on some parts and make more changes, then you can use its advanced options as well.

For instance, in a highlight video, we often wish to freeze certain frames. To do this, just select a frame and use the “Freeze Frame” option from the timeline tools. You can even set the duration to freeze the selected frame.

If you have included clips from different videos, then you can apply all kinds of transitions from Filmora. In the end, you can go to its edit options and choose to close gaps as well.

To give your video a uniform and aesthetically pleasing appeal, you can also add different overlays and effects on it from Filmora’s library.

Lastly, make sure that you added sound or voiceover to your video. You can add a sound from its library or import any other music file to it. Since highlight videos mostly have voiceovers, you add the same by visiting the Record > Record Voiceover option.

Step 4: Export your video in the desired format

That’s it! Once your sports highlight video is ready, you can export it in different formats. Just go to the Export option and select the location to save the video and a preferred resolution. You can save your video in formats like MP4, WMV, AVI, FLV, MKV, and so on.

Expert Tips for Creating Highlight Videos

As you can see, making a sports highlight video with a tool like Filmora is extremely easy. Although to be a pro and make better videos, you can consider the following tips:

Keep it short

Make sure that you only include the highlights of the game in your video to keep it interesting. Your aim is to have a short and crisp video without any unwanted footage.

Use freeze frames and slow motion

Some games can be pretty fast-paced and the viewers might miss out on a few key details. To showcase them, you can freeze certain frames or apply slow motion.

Include other details

A sports highlight video can also be informative. You can include details about the players or the team at the start. Also, it is recommended to have sound or a voiceover in the background to narrate the events.

Pick the best clips

When you watch a game, make a note of the best moments that you know your viewers would enjoy. You can also focus on different skills that you found impressive and include them in your sports video.

I’m sure that after reading this guide, you would be able to come up with an impressive sports highlight video as well. Since you might need to make a lot of edits on a sports video, I would recommend using a diverse tool like Filmora. With the tons of editing options that it provides, you can easily create all sorts of highlight videos while saving your time and resources.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

“I want to make a sports highlight video, but I don’t know how to edit it or what kind of tools I need to use. Can someone tell me how to work on a sports video?”

As I read this query posted on a popular online forum, I realized that so many people out there find it hard to create a sports video. Well, unlike a standard video, working on a sports highlight video can be tough. This is because it needs a lot of editing and we need to handpick the right moments from hours of footage. Though, if you use the right tools, then you can easily work on highlight videos like a pro. In this guide, I will let you know how to create sports videos in a step by step manner.

• Part 1: Why is a sports highlight video and why important?
• Part 2: Highlight Video vs. Skills Video
• Part 3: Use Excellent Video Editor to Make a Sports Highlight Video
• Part 4: How to Create a Sports Highlight Video?
• Part 5: Expert Tips for Creating Highlight Videos

Why is a sports highlight video and why important?

As the name suggests, a highlight video basically includes all the vital events of a game in a short duration of time. You can include the details of some players at the start or focus on a particular player as well. Besides that, a sports highlight video would have fast-forward, slow motion, and frozen clips to skip or focus on certain details.

A lot of times, people don’t have the time to watch the entire game, which can span for a couple of hours. Therefore, they can watch a sports highlight video that would include all the major events of the game and will let them enjoy their thrill in a few moments.

Besides that, if you are applying for a college/academy or just want to showcase your skills, then you can consider making a sports video of an impressive game of yours. You can simply showcase a player and try to highlight their skills in the video.

Highlight Videos vs. Skills Videos: the Major Differences

While making a sports video, you might encounter two different types of content – a highlight video and a skills video. As I have mentioned above, a sports highlight video would include the shots of an actual game. You can either focus on the event of a single game or include clips from multiple games that were played in a genuine setup. If you want, you can highlight a particular player while making the video as well.

On the other hand, a skills video is mostly made to demonstrate the skills of a player and is not focused on the game. In fact, most of the skills videos are made outside of a real game setting. For instance, if you have mastered a skill or would like to demonstrate your game-related actions, then you can make a skills video. Some of these videos are also tutorial game-plays to teach others about a particular skill that they can master.

Use Excellent Video Editor to Make a Sports Highlight Video

If you want to come up with engaging and visually appealing highlight videos, then consider using a versatile video editor like Filmora. Equipped with several video editing tools, it will let you create a sports highlight video in no time. Since the tool has so many features, you can save your time in editing and come up with a new sports video in minutes.

• Filmora is extremely easy to use and runs on all the leading Windows and macOS versions without any issue.
• Using its inbuilt tools, you can clip out the most important events from a sports video or include them in your highlights.
• There are also features to change the motion and pace of the video (like fast forward or slow motion).
• You can also focus on any athlete and freeze a frame on a particular skill or action.
• Besides that, you can also add voiceovers in your sports highlight video, add media layers, use its inbuilt transitions, and fine-tune the overall aesthetics of your videos.
• There are also tons of filters and presets in Filmora that you can use to save your time in editing. You can work on videos of almost every format with seamless 4K support.

Why we picked it

• Options to import/export files in different formats
• Tons of features in one place (extremely easy to use)
• Split-screen support to include multiple events in a highlight video

How to Create a Sports Highlight Video with Filmora?

With the help of Filmora , anyone can create a sports video without even prior editing/designing experience. Firstly, you can install Filmora on your Windows or Mac by visiting its website and have the footage you wish to edit. Now, you can just follow these steps to work on your next sports highlight video.

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-sports?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

Step 1: Add a video to Filmora

To start with, just launch Filmora on your computer and add the video that you wish to work on. You can just drag and drop the video to its interface or go to its Menu > File > Import Media to browse and load the file.

Step 2: Edit the Sports Video

In order to create a sports highlight video, the first thing that people do is trim any unwanted part. Once the video is loaded, you can view it on the timeline of the interface. Now, go to the timeline and get the trim tool to manually select the part of the video you wish to trim. After selecting the desired fragment, you can trim the clip or just delete it by clicking on their respective icons.

In the same way, you can also split your video and make other changes in it. You can also include multiple videos together and include them in your timeline as well.

If you are including multiple videos, then make sure they have the same dimensions and aspect ratio. For this, you can select the video, right-click on the timeline, and click on the crop icon. Now, select the same aspect ratio for the entire video to keep it uniform.

Most of the game highlights that we see have different speeds for various sections. That is, some actions would be fast-forwarded while some would be in slow motion. To apply this, simply select the section in the timeline, right-click, and go to the Speed and Duration settings. This will open a dedicated interface from where you can change the speed of the sports video.

Apart from manually setting the speed, you can also take the assistance of the custom speed options that are available in the timeline tools.

Step 3: Make Advanced Edits in your Sports Video

With the user-friendly interface of Filmora, you can do some basic edits and make a sports highlight video in minutes. Though, if you want to focus on some parts and make more changes, then you can use its advanced options as well.

For instance, in a highlight video, we often wish to freeze certain frames. To do this, just select a frame and use the “Freeze Frame” option from the timeline tools. You can even set the duration to freeze the selected frame.

If you have included clips from different videos, then you can apply all kinds of transitions from Filmora. In the end, you can go to its edit options and choose to close gaps as well.

To give your video a uniform and aesthetically pleasing appeal, you can also add different overlays and effects on it from Filmora’s library.

Lastly, make sure that you added sound or voiceover to your video. You can add a sound from its library or import any other music file to it. Since highlight videos mostly have voiceovers, you add the same by visiting the Record > Record Voiceover option.

Step 4: Export your video in the desired format

That’s it! Once your sports highlight video is ready, you can export it in different formats. Just go to the Export option and select the location to save the video and a preferred resolution. You can save your video in formats like MP4, WMV, AVI, FLV, MKV, and so on.

Expert Tips for Creating Highlight Videos

As you can see, making a sports highlight video with a tool like Filmora is extremely easy. Although to be a pro and make better videos, you can consider the following tips:

Keep it short

Make sure that you only include the highlights of the game in your video to keep it interesting. Your aim is to have a short and crisp video without any unwanted footage.

Use freeze frames and slow motion

Some games can be pretty fast-paced and the viewers might miss out on a few key details. To showcase them, you can freeze certain frames or apply slow motion.

Include other details

A sports highlight video can also be informative. You can include details about the players or the team at the start. Also, it is recommended to have sound or a voiceover in the background to narrate the events.

Pick the best clips

When you watch a game, make a note of the best moments that you know your viewers would enjoy. You can also focus on different skills that you found impressive and include them in your sports video.

I’m sure that after reading this guide, you would be able to come up with an impressive sports highlight video as well. Since you might need to make a lot of edits on a sports video, I would recommend using a diverse tool like Filmora. With the tons of editing options that it provides, you can easily create all sorts of highlight videos while saving your time and resources.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

“I want to make a sports highlight video, but I don’t know how to edit it or what kind of tools I need to use. Can someone tell me how to work on a sports video?”

As I read this query posted on a popular online forum, I realized that so many people out there find it hard to create a sports video. Well, unlike a standard video, working on a sports highlight video can be tough. This is because it needs a lot of editing and we need to handpick the right moments from hours of footage. Though, if you use the right tools, then you can easily work on highlight videos like a pro. In this guide, I will let you know how to create sports videos in a step by step manner.

• Part 1: Why is a sports highlight video and why important?
• Part 2: Highlight Video vs. Skills Video
• Part 3: Use Excellent Video Editor to Make a Sports Highlight Video
• Part 4: How to Create a Sports Highlight Video?
• Part 5: Expert Tips for Creating Highlight Videos

Why is a sports highlight video and why important?

As the name suggests, a highlight video basically includes all the vital events of a game in a short duration of time. You can include the details of some players at the start or focus on a particular player as well. Besides that, a sports highlight video would have fast-forward, slow motion, and frozen clips to skip or focus on certain details.

A lot of times, people don’t have the time to watch the entire game, which can span for a couple of hours. Therefore, they can watch a sports highlight video that would include all the major events of the game and will let them enjoy their thrill in a few moments.

Besides that, if you are applying for a college/academy or just want to showcase your skills, then you can consider making a sports video of an impressive game of yours. You can simply showcase a player and try to highlight their skills in the video.

Highlight Videos vs. Skills Videos: the Major Differences

While making a sports video, you might encounter two different types of content – a highlight video and a skills video. As I have mentioned above, a sports highlight video would include the shots of an actual game. You can either focus on the event of a single game or include clips from multiple games that were played in a genuine setup. If you want, you can highlight a particular player while making the video as well.

On the other hand, a skills video is mostly made to demonstrate the skills of a player and is not focused on the game. In fact, most of the skills videos are made outside of a real game setting. For instance, if you have mastered a skill or would like to demonstrate your game-related actions, then you can make a skills video. Some of these videos are also tutorial game-plays to teach others about a particular skill that they can master.

Use Excellent Video Editor to Make a Sports Highlight Video

If you want to come up with engaging and visually appealing highlight videos, then consider using a versatile video editor like Filmora. Equipped with several video editing tools, it will let you create a sports highlight video in no time. Since the tool has so many features, you can save your time in editing and come up with a new sports video in minutes.

• Filmora is extremely easy to use and runs on all the leading Windows and macOS versions without any issue.
• Using its inbuilt tools, you can clip out the most important events from a sports video or include them in your highlights.
• There are also features to change the motion and pace of the video (like fast forward or slow motion).
• You can also focus on any athlete and freeze a frame on a particular skill or action.
• Besides that, you can also add voiceovers in your sports highlight video, add media layers, use its inbuilt transitions, and fine-tune the overall aesthetics of your videos.
• There are also tons of filters and presets in Filmora that you can use to save your time in editing. You can work on videos of almost every format with seamless 4K support.

Why we picked it

• Options to import/export files in different formats
• Tons of features in one place (extremely easy to use)
• Split-screen support to include multiple events in a highlight video

How to Create a Sports Highlight Video with Filmora?

With the help of Filmora , anyone can create a sports video without even prior editing/designing experience. Firstly, you can install Filmora on your Windows or Mac by visiting its website and have the footage you wish to edit. Now, you can just follow these steps to work on your next sports highlight video.

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-sports?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

Step 1: Add a video to Filmora

To start with, just launch Filmora on your computer and add the video that you wish to work on. You can just drag and drop the video to its interface or go to its Menu > File > Import Media to browse and load the file.

Step 2: Edit the Sports Video

In order to create a sports highlight video, the first thing that people do is trim any unwanted part. Once the video is loaded, you can view it on the timeline of the interface. Now, go to the timeline and get the trim tool to manually select the part of the video you wish to trim. After selecting the desired fragment, you can trim the clip or just delete it by clicking on their respective icons.

In the same way, you can also split your video and make other changes in it. You can also include multiple videos together and include them in your timeline as well.

If you are including multiple videos, then make sure they have the same dimensions and aspect ratio. For this, you can select the video, right-click on the timeline, and click on the crop icon. Now, select the same aspect ratio for the entire video to keep it uniform.

Most of the game highlights that we see have different speeds for various sections. That is, some actions would be fast-forwarded while some would be in slow motion. To apply this, simply select the section in the timeline, right-click, and go to the Speed and Duration settings. This will open a dedicated interface from where you can change the speed of the sports video.

Apart from manually setting the speed, you can also take the assistance of the custom speed options that are available in the timeline tools.

Step 3: Make Advanced Edits in your Sports Video

With the user-friendly interface of Filmora, you can do some basic edits and make a sports highlight video in minutes. Though, if you want to focus on some parts and make more changes, then you can use its advanced options as well.

For instance, in a highlight video, we often wish to freeze certain frames. To do this, just select a frame and use the “Freeze Frame” option from the timeline tools. You can even set the duration to freeze the selected frame.

If you have included clips from different videos, then you can apply all kinds of transitions from Filmora. In the end, you can go to its edit options and choose to close gaps as well.

To give your video a uniform and aesthetically pleasing appeal, you can also add different overlays and effects on it from Filmora’s library.

Lastly, make sure that you added sound or voiceover to your video. You can add a sound from its library or import any other music file to it. Since highlight videos mostly have voiceovers, you add the same by visiting the Record > Record Voiceover option.

Step 4: Export your video in the desired format

That’s it! Once your sports highlight video is ready, you can export it in different formats. Just go to the Export option and select the location to save the video and a preferred resolution. You can save your video in formats like MP4, WMV, AVI, FLV, MKV, and so on.

Expert Tips for Creating Highlight Videos

As you can see, making a sports highlight video with a tool like Filmora is extremely easy. Although to be a pro and make better videos, you can consider the following tips:

Keep it short

Make sure that you only include the highlights of the game in your video to keep it interesting. Your aim is to have a short and crisp video without any unwanted footage.

Use freeze frames and slow motion

Some games can be pretty fast-paced and the viewers might miss out on a few key details. To showcase them, you can freeze certain frames or apply slow motion.

Include other details

A sports highlight video can also be informative. You can include details about the players or the team at the start. Also, it is recommended to have sound or a voiceover in the background to narrate the events.

Pick the best clips

When you watch a game, make a note of the best moments that you know your viewers would enjoy. You can also focus on different skills that you found impressive and include them in your sports video.

I’m sure that after reading this guide, you would be able to come up with an impressive sports highlight video as well. Since you might need to make a lot of edits on a sports video, I would recommend using a diverse tool like Filmora. With the tons of editing options that it provides, you can easily create all sorts of highlight videos while saving your time and resources.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

“I want to make a sports highlight video, but I don’t know how to edit it or what kind of tools I need to use. Can someone tell me how to work on a sports video?”

As I read this query posted on a popular online forum, I realized that so many people out there find it hard to create a sports video. Well, unlike a standard video, working on a sports highlight video can be tough. This is because it needs a lot of editing and we need to handpick the right moments from hours of footage. Though, if you use the right tools, then you can easily work on highlight videos like a pro. In this guide, I will let you know how to create sports videos in a step by step manner.

• Part 1: Why is a sports highlight video and why important?
• Part 2: Highlight Video vs. Skills Video
• Part 3: Use Excellent Video Editor to Make a Sports Highlight Video
• Part 4: How to Create a Sports Highlight Video?
• Part 5: Expert Tips for Creating Highlight Videos

Why is a sports highlight video and why important?

As the name suggests, a highlight video basically includes all the vital events of a game in a short duration of time. You can include the details of some players at the start or focus on a particular player as well. Besides that, a sports highlight video would have fast-forward, slow motion, and frozen clips to skip or focus on certain details.

A lot of times, people don’t have the time to watch the entire game, which can span for a couple of hours. Therefore, they can watch a sports highlight video that would include all the major events of the game and will let them enjoy their thrill in a few moments.

Besides that, if you are applying for a college/academy or just want to showcase your skills, then you can consider making a sports video of an impressive game of yours. You can simply showcase a player and try to highlight their skills in the video.

Highlight Videos vs. Skills Videos: the Major Differences

While making a sports video, you might encounter two different types of content – a highlight video and a skills video. As I have mentioned above, a sports highlight video would include the shots of an actual game. You can either focus on the event of a single game or include clips from multiple games that were played in a genuine setup. If you want, you can highlight a particular player while making the video as well.

On the other hand, a skills video is mostly made to demonstrate the skills of a player and is not focused on the game. In fact, most of the skills videos are made outside of a real game setting. For instance, if you have mastered a skill or would like to demonstrate your game-related actions, then you can make a skills video. Some of these videos are also tutorial game-plays to teach others about a particular skill that they can master.

Use Excellent Video Editor to Make a Sports Highlight Video

If you want to come up with engaging and visually appealing highlight videos, then consider using a versatile video editor like Filmora. Equipped with several video editing tools, it will let you create a sports highlight video in no time. Since the tool has so many features, you can save your time in editing and come up with a new sports video in minutes.

• Filmora is extremely easy to use and runs on all the leading Windows and macOS versions without any issue.
• Using its inbuilt tools, you can clip out the most important events from a sports video or include them in your highlights.
• There are also features to change the motion and pace of the video (like fast forward or slow motion).
• You can also focus on any athlete and freeze a frame on a particular skill or action.
• Besides that, you can also add voiceovers in your sports highlight video, add media layers, use its inbuilt transitions, and fine-tune the overall aesthetics of your videos.
• There are also tons of filters and presets in Filmora that you can use to save your time in editing. You can work on videos of almost every format with seamless 4K support.

Why we picked it

• Options to import/export files in different formats
• Tons of features in one place (extremely easy to use)
• Split-screen support to include multiple events in a highlight video

How to Create a Sports Highlight Video with Filmora?

With the help of Filmora , anyone can create a sports video without even prior editing/designing experience. Firstly, you can install Filmora on your Windows or Mac by visiting its website and have the footage you wish to edit. Now, you can just follow these steps to work on your next sports highlight video.

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-sports?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

Step 1: Add a video to Filmora

To start with, just launch Filmora on your computer and add the video that you wish to work on. You can just drag and drop the video to its interface or go to its Menu > File > Import Media to browse and load the file.

Step 2: Edit the Sports Video

In order to create a sports highlight video, the first thing that people do is trim any unwanted part. Once the video is loaded, you can view it on the timeline of the interface. Now, go to the timeline and get the trim tool to manually select the part of the video you wish to trim. After selecting the desired fragment, you can trim the clip or just delete it by clicking on their respective icons.

In the same way, you can also split your video and make other changes in it. You can also include multiple videos together and include them in your timeline as well.

If you are including multiple videos, then make sure they have the same dimensions and aspect ratio. For this, you can select the video, right-click on the timeline, and click on the crop icon. Now, select the same aspect ratio for the entire video to keep it uniform.

Most of the game highlights that we see have different speeds for various sections. That is, some actions would be fast-forwarded while some would be in slow motion. To apply this, simply select the section in the timeline, right-click, and go to the Speed and Duration settings. This will open a dedicated interface from where you can change the speed of the sports video.

Apart from manually setting the speed, you can also take the assistance of the custom speed options that are available in the timeline tools.

Step 3: Make Advanced Edits in your Sports Video

With the user-friendly interface of Filmora, you can do some basic edits and make a sports highlight video in minutes. Though, if you want to focus on some parts and make more changes, then you can use its advanced options as well.

For instance, in a highlight video, we often wish to freeze certain frames. To do this, just select a frame and use the “Freeze Frame” option from the timeline tools. You can even set the duration to freeze the selected frame.

If you have included clips from different videos, then you can apply all kinds of transitions from Filmora. In the end, you can go to its edit options and choose to close gaps as well.

To give your video a uniform and aesthetically pleasing appeal, you can also add different overlays and effects on it from Filmora’s library.

Lastly, make sure that you added sound or voiceover to your video. You can add a sound from its library or import any other music file to it. Since highlight videos mostly have voiceovers, you add the same by visiting the Record > Record Voiceover option.

Step 4: Export your video in the desired format

That’s it! Once your sports highlight video is ready, you can export it in different formats. Just go to the Export option and select the location to save the video and a preferred resolution. You can save your video in formats like MP4, WMV, AVI, FLV, MKV, and so on.

Expert Tips for Creating Highlight Videos

As you can see, making a sports highlight video with a tool like Filmora is extremely easy. Although to be a pro and make better videos, you can consider the following tips:

Keep it short

Make sure that you only include the highlights of the game in your video to keep it interesting. Your aim is to have a short and crisp video without any unwanted footage.

Use freeze frames and slow motion

Some games can be pretty fast-paced and the viewers might miss out on a few key details. To showcase them, you can freeze certain frames or apply slow motion.

Include other details

A sports highlight video can also be informative. You can include details about the players or the team at the start. Also, it is recommended to have sound or a voiceover in the background to narrate the events.

Pick the best clips

When you watch a game, make a note of the best moments that you know your viewers would enjoy. You can also focus on different skills that you found impressive and include them in your sports video.

I’m sure that after reading this guide, you would be able to come up with an impressive sports highlight video as well. Since you might need to make a lot of edits on a sports video, I would recommend using a diverse tool like Filmora. With the tons of editing options that it provides, you can easily create all sorts of highlight videos while saving your time and resources.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Blueprint for Building an Iconic Online Identity on YouTube

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox