From Startup to Stardom with YouTube SEO Basics

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

The Essential Guide to Sharing Detailed YouTube Videos

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

YouTube is the go-to site for uploading video material to the internet. YouTube is home to a diverse range of content providers, including gamers, vloggers, marketers, musicians, comedians, life coaches, technology enthusiasts, and many others, with over two billion monthly users. It’s the perfect place to share your films with a wide audience and grow a significant and dedicated following. Moreover, YouTube is a video-sharing platform that allows users to watch, like, share, comment on, and submit videos. The video service is available on Computers, workstations, tablet devices, and cell phones.

In this article

01 What Is Youtube’s Primary Goal?

02 Is There A Limit On How Long A Video Can Be On Youtube?

03 How To Upload Longer Videos To Youtube In A Step-by-step Process?

03 Tips On How To Make Your Video More Professional And How To Cut The Length Of Your Youtube Videos

What Is Youtube’s Primary Goal?

YouTube was developed to allow anyone to upload any video content they wanted. On the site, users were anticipated to be allowed to upload, distribute, and watch content without restriction. It has subsequently grown to become one of the world’s most popular video distribution platforms.

YouTube has evolved into a formidable platform for posting high-quality films with a range of settings and aspects over the years. It has also established a set of authoritarian rules and procedures for dealing with copyright issues as well as dangerous, offensive, and deceptive content. Do you make YouTube videos but are frustrated by the fact that you can only upload fifteen-minute recordings? All you need is quick account verification. This post will show you how to go about doing so.

Before you decide to submit a video, double-check that it doesn’t infringe on anyone’s copyright and that it follows YouTube’s community guidelines. Let’s have a look at what you need to do to upload longer videos on YouTube and ensure that it gets a lot of views before getting into the main guidelines and requirements.

Is There A Limit On How Long A Video Can Be On Youtube?

Yes, there is a restriction to the duration of videos that can be uploaded to YouTube. YouTube enables video uploads of up to 15 minutes in length by default. If you try to upload a video that is more than 15 minutes long, it will fail. This is a YouTube restriction, not a Brightcove restriction.

Moreover, the length of a YouTube video is determined by whether or not your account is verified. Your YouTube videos can only be 15 minutes long or fewer if you aren’t verified. Your YouTube videos can be up to 12 hours long or 128 GB in size if you are verified.

• Shorter videos were deemed to be superior… You’ll lose viewers if you make a video longer solely for the sake of making it longer. On the other hand, longer videos should be planned into your video material. Videos that are between 7 and 15 minutes long do well in general.
• Surprisingly, people prefer lengthier videos, and artists haven’t noticed a drop in views when they develop longer ones. When they focus on longer films, they’ve seen an increase in views and subscribers. Nikki Tutorials’ videos, for example, were roughly eight minutes long in 2015.
• It’s time to get serious about making lengthier videos. If you want to appear in YouTube’s search, you’ll need to increase the length of your videos steadily. This includes producing other vlogs, in-depth tutorials, and GRWM videos. All of these video formats tend to be lengthy.
• As your videos get longer, you may see that organic views increase as you appear more frequently in organic searches. Because YouTube defines long-video channels as ‘top producers,’ such videos are pushed to the top of search results, you’ll see an increase in subscribers.
• Lastly, A YouTube video should be at least ten minutes long. Videos that are seven to fifteen minutes long tend to do well on the site. Keep in mind, though, that your video should only be as long as it needs to be.

How To Upload Longer Videos To Youtube In A Step-by-step Process?

YouTube allows users to submit videos up to 15 minutes in length by default. You’ll need to validate your account if you want to upload longer movies. Follow the procedures below to upload videos longer than 15 minutes and up to 12 hours on YouTube.

Step 1: Log in to your YouTube account first.

Step 2: Go to https://www.youtube.com/upload and post your video.

Step 3: At the bottom, click Increase your limit.

Step 4: You must validate your account. Select how you want to get a verification code. You have the option of having an automated voice message call me or having the verification code texted to me.

Step 5: Click Submit after entering your phone number. Select a language for the service to use when delivering you the verification code by clicking change language.

If you choose the Call me with an automated voice message option, make sure you have your phone nearby. The automated voice call will be made only once and practically immediately after you click Submit.

Step 6: The code will be delivered to your phone number, either an automated voice call or a text message, depending on your preference.

Step 7: Click Submit after entering the verification code. You can now post videos that are longer than 15 minutes (up to 12 hours in duration). YouTube allows you to upload files up to 128GB or 12 hours in length.

Tips On How To Make Your Video More Professional And How To Cut The Length Of Your Youtube Videos

Video editing involves removing extraneous scenes from a recorded video. You’ve shot a great video, but it’s bloated with undesired segments and irrelevant content, making it too huge or unusable to upload to YouTube. You can chop the video into smaller segments and eliminate the unnecessary bits as needed to generate a new film to make things easier.

Wondershare Filmora is an easy-to-use yet powerful video editing program that allows you to chop videos into many parts and perform a variety of video editing activities to create a fantastic home movie.

YouTube Video Editor is extremely simple to use. However, it only offers a few basic video editing features and is prone to crashing when dealing with huge files. Try Wondershare Filmora if you want to make your video look more professional. This desktop video editing program can assist you in doing video editing chores quickly and easily.

Filmora online video trimmer is a free online tool that can help you trim video instantly if you prefer an online alternative. You can drag and drop your video from your PC or a video link. It’s simple to use with the slider, or you can enter specified start and stop periods for more precise trimming.

1-Filmore Video Cutter Allows You To Import Your Videos

Launch the video cutter after it has been installed and click New Project to enter the video editing interface. Now you must import the video, which must be divided into numerous portions.

If your video has a lot of different sequences, Filmora can help you discover the clip you want to trim. The “Scene Detection” tool will assist you in rapidly locating the segment you want to cut. To open the Scene Detection window, choose the video in the media library (not the timeline), right-click it, and select “Scene Detection.” Filmora will automatically split your videos into multiple segments when you click Detect, depending on scene changes.

2-Trim, Split, Cut, And Delete Videos By Hand

To trim video files, drag videos from the media library to the video track on the timeline and follow these instructions. You may use the trim option to chop out the beginning or conclusion of a video swiftly.

3-Save Your Video To Your Computer

Click the Export button on the screen once you’ve finished cutting and basic editing. By clicking “Format” and specifying the necessary settings, such as frame rate and resolution, you can save the video in other formats on your local computer.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Time To Extract A Conclusion

This article has come to a close. Keep in mind that your YouTube upload limit is determined by whether or not your channel has been verified. Please continue the steps outlined above if it hasn’t been confirmed yet.

Finally, there are a few things you should be aware of:

• To upload files larger than 20GB, make sure you have the most recent version of your browser.
• If you can’t find the link to increase your limit, it’s possible that your longer videos feature is already turned on. Check your Accounts Feature page to be sure. To be allowed to upload a lengthier video, you must have a good standing on the YouTube Community Guidelines.
• Check for copyright claims and strikes if you’re having trouble uploading a video.
• If you’re uploading a long video and haven’t verified your account yet, you’ll be prompted to do so after the video has been uploaded.
• Simply click the Verify account icon beside the video, then activate this video in your video manager to publish it.
• Keep in mind that it will be set to private by default, so make sure to modify the privacy settings if necessary.

Try It Free Try It Free

YouTube is the go-to site for uploading video material to the internet. YouTube is home to a diverse range of content providers, including gamers, vloggers, marketers, musicians, comedians, life coaches, technology enthusiasts, and many others, with over two billion monthly users. It’s the perfect place to share your films with a wide audience and grow a significant and dedicated following. Moreover, YouTube is a video-sharing platform that allows users to watch, like, share, comment on, and submit videos. The video service is available on Computers, workstations, tablet devices, and cell phones.

In this article

01 What Is Youtube’s Primary Goal?

02 Is There A Limit On How Long A Video Can Be On Youtube?

03 How To Upload Longer Videos To Youtube In A Step-by-step Process?

03 Tips On How To Make Your Video More Professional And How To Cut The Length Of Your Youtube Videos

What Is Youtube’s Primary Goal?

YouTube was developed to allow anyone to upload any video content they wanted. On the site, users were anticipated to be allowed to upload, distribute, and watch content without restriction. It has subsequently grown to become one of the world’s most popular video distribution platforms.

YouTube has evolved into a formidable platform for posting high-quality films with a range of settings and aspects over the years. It has also established a set of authoritarian rules and procedures for dealing with copyright issues as well as dangerous, offensive, and deceptive content. Do you make YouTube videos but are frustrated by the fact that you can only upload fifteen-minute recordings? All you need is quick account verification. This post will show you how to go about doing so.

Before you decide to submit a video, double-check that it doesn’t infringe on anyone’s copyright and that it follows YouTube’s community guidelines. Let’s have a look at what you need to do to upload longer videos on YouTube and ensure that it gets a lot of views before getting into the main guidelines and requirements.

Is There A Limit On How Long A Video Can Be On Youtube?

Yes, there is a restriction to the duration of videos that can be uploaded to YouTube. YouTube enables video uploads of up to 15 minutes in length by default. If you try to upload a video that is more than 15 minutes long, it will fail. This is a YouTube restriction, not a Brightcove restriction.

Moreover, the length of a YouTube video is determined by whether or not your account is verified. Your YouTube videos can only be 15 minutes long or fewer if you aren’t verified. Your YouTube videos can be up to 12 hours long or 128 GB in size if you are verified.

• Shorter videos were deemed to be superior… You’ll lose viewers if you make a video longer solely for the sake of making it longer. On the other hand, longer videos should be planned into your video material. Videos that are between 7 and 15 minutes long do well in general.
• Surprisingly, people prefer lengthier videos, and artists haven’t noticed a drop in views when they develop longer ones. When they focus on longer films, they’ve seen an increase in views and subscribers. Nikki Tutorials’ videos, for example, were roughly eight minutes long in 2015.
• It’s time to get serious about making lengthier videos. If you want to appear in YouTube’s search, you’ll need to increase the length of your videos steadily. This includes producing other vlogs, in-depth tutorials, and GRWM videos. All of these video formats tend to be lengthy.
• As your videos get longer, you may see that organic views increase as you appear more frequently in organic searches. Because YouTube defines long-video channels as ‘top producers,’ such videos are pushed to the top of search results, you’ll see an increase in subscribers.
• Lastly, A YouTube video should be at least ten minutes long. Videos that are seven to fifteen minutes long tend to do well on the site. Keep in mind, though, that your video should only be as long as it needs to be.

How To Upload Longer Videos To Youtube In A Step-by-step Process?

YouTube allows users to submit videos up to 15 minutes in length by default. You’ll need to validate your account if you want to upload longer movies. Follow the procedures below to upload videos longer than 15 minutes and up to 12 hours on YouTube.

Step 1: Log in to your YouTube account first.

Step 2: Go to https://www.youtube.com/upload and post your video.

Step 3: At the bottom, click Increase your limit.

Step 4: You must validate your account. Select how you want to get a verification code. You have the option of having an automated voice message call me or having the verification code texted to me.

Step 5: Click Submit after entering your phone number. Select a language for the service to use when delivering you the verification code by clicking change language.

If you choose the Call me with an automated voice message option, make sure you have your phone nearby. The automated voice call will be made only once and practically immediately after you click Submit.

Step 6: The code will be delivered to your phone number, either an automated voice call or a text message, depending on your preference.

Step 7: Click Submit after entering the verification code. You can now post videos that are longer than 15 minutes (up to 12 hours in duration). YouTube allows you to upload files up to 128GB or 12 hours in length.

Tips On How To Make Your Video More Professional And How To Cut The Length Of Your Youtube Videos

Video editing involves removing extraneous scenes from a recorded video. You’ve shot a great video, but it’s bloated with undesired segments and irrelevant content, making it too huge or unusable to upload to YouTube. You can chop the video into smaller segments and eliminate the unnecessary bits as needed to generate a new film to make things easier.

Wondershare Filmora is an easy-to-use yet powerful video editing program that allows you to chop videos into many parts and perform a variety of video editing activities to create a fantastic home movie.

YouTube Video Editor is extremely simple to use. However, it only offers a few basic video editing features and is prone to crashing when dealing with huge files. Try Wondershare Filmora if you want to make your video look more professional. This desktop video editing program can assist you in doing video editing chores quickly and easily.

Filmora online video trimmer is a free online tool that can help you trim video instantly if you prefer an online alternative. You can drag and drop your video from your PC or a video link. It’s simple to use with the slider, or you can enter specified start and stop periods for more precise trimming.

1-Filmore Video Cutter Allows You To Import Your Videos

Launch the video cutter after it has been installed and click New Project to enter the video editing interface. Now you must import the video, which must be divided into numerous portions.

If your video has a lot of different sequences, Filmora can help you discover the clip you want to trim. The “Scene Detection” tool will assist you in rapidly locating the segment you want to cut. To open the Scene Detection window, choose the video in the media library (not the timeline), right-click it, and select “Scene Detection.” Filmora will automatically split your videos into multiple segments when you click Detect, depending on scene changes.

2-Trim, Split, Cut, And Delete Videos By Hand

To trim video files, drag videos from the media library to the video track on the timeline and follow these instructions. You may use the trim option to chop out the beginning or conclusion of a video swiftly.

3-Save Your Video To Your Computer

Click the Export button on the screen once you’ve finished cutting and basic editing. By clicking “Format” and specifying the necessary settings, such as frame rate and resolution, you can save the video in other formats on your local computer.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Time To Extract A Conclusion

This article has come to a close. Keep in mind that your YouTube upload limit is determined by whether or not your channel has been verified. Please continue the steps outlined above if it hasn’t been confirmed yet.

Finally, there are a few things you should be aware of:

• To upload files larger than 20GB, make sure you have the most recent version of your browser.
• If you can’t find the link to increase your limit, it’s possible that your longer videos feature is already turned on. Check your Accounts Feature page to be sure. To be allowed to upload a lengthier video, you must have a good standing on the YouTube Community Guidelines.
• Check for copyright claims and strikes if you’re having trouble uploading a video.
• If you’re uploading a long video and haven’t verified your account yet, you’ll be prompted to do so after the video has been uploaded.
• Simply click the Verify account icon beside the video, then activate this video in your video manager to publish it.
• Keep in mind that it will be set to private by default, so make sure to modify the privacy settings if necessary.

Try It Free Try It Free

YouTube is the go-to site for uploading video material to the internet. YouTube is home to a diverse range of content providers, including gamers, vloggers, marketers, musicians, comedians, life coaches, technology enthusiasts, and many others, with over two billion monthly users. It’s the perfect place to share your films with a wide audience and grow a significant and dedicated following. Moreover, YouTube is a video-sharing platform that allows users to watch, like, share, comment on, and submit videos. The video service is available on Computers, workstations, tablet devices, and cell phones.

In this article

01 What Is Youtube’s Primary Goal?

02 Is There A Limit On How Long A Video Can Be On Youtube?

03 How To Upload Longer Videos To Youtube In A Step-by-step Process?

03 Tips On How To Make Your Video More Professional And How To Cut The Length Of Your Youtube Videos

What Is Youtube’s Primary Goal?

YouTube was developed to allow anyone to upload any video content they wanted. On the site, users were anticipated to be allowed to upload, distribute, and watch content without restriction. It has subsequently grown to become one of the world’s most popular video distribution platforms.

YouTube has evolved into a formidable platform for posting high-quality films with a range of settings and aspects over the years. It has also established a set of authoritarian rules and procedures for dealing with copyright issues as well as dangerous, offensive, and deceptive content. Do you make YouTube videos but are frustrated by the fact that you can only upload fifteen-minute recordings? All you need is quick account verification. This post will show you how to go about doing so.

Before you decide to submit a video, double-check that it doesn’t infringe on anyone’s copyright and that it follows YouTube’s community guidelines. Let’s have a look at what you need to do to upload longer videos on YouTube and ensure that it gets a lot of views before getting into the main guidelines and requirements.

Is There A Limit On How Long A Video Can Be On Youtube?

Yes, there is a restriction to the duration of videos that can be uploaded to YouTube. YouTube enables video uploads of up to 15 minutes in length by default. If you try to upload a video that is more than 15 minutes long, it will fail. This is a YouTube restriction, not a Brightcove restriction.

Moreover, the length of a YouTube video is determined by whether or not your account is verified. Your YouTube videos can only be 15 minutes long or fewer if you aren’t verified. Your YouTube videos can be up to 12 hours long or 128 GB in size if you are verified.

• Shorter videos were deemed to be superior… You’ll lose viewers if you make a video longer solely for the sake of making it longer. On the other hand, longer videos should be planned into your video material. Videos that are between 7 and 15 minutes long do well in general.
• Surprisingly, people prefer lengthier videos, and artists haven’t noticed a drop in views when they develop longer ones. When they focus on longer films, they’ve seen an increase in views and subscribers. Nikki Tutorials’ videos, for example, were roughly eight minutes long in 2015.
• It’s time to get serious about making lengthier videos. If you want to appear in YouTube’s search, you’ll need to increase the length of your videos steadily. This includes producing other vlogs, in-depth tutorials, and GRWM videos. All of these video formats tend to be lengthy.
• As your videos get longer, you may see that organic views increase as you appear more frequently in organic searches. Because YouTube defines long-video channels as ‘top producers,’ such videos are pushed to the top of search results, you’ll see an increase in subscribers.
• Lastly, A YouTube video should be at least ten minutes long. Videos that are seven to fifteen minutes long tend to do well on the site. Keep in mind, though, that your video should only be as long as it needs to be.

How To Upload Longer Videos To Youtube In A Step-by-step Process?

YouTube allows users to submit videos up to 15 minutes in length by default. You’ll need to validate your account if you want to upload longer movies. Follow the procedures below to upload videos longer than 15 minutes and up to 12 hours on YouTube.

Step 1: Log in to your YouTube account first.

Step 2: Go to https://www.youtube.com/upload and post your video.

Step 3: At the bottom, click Increase your limit.

Step 4: You must validate your account. Select how you want to get a verification code. You have the option of having an automated voice message call me or having the verification code texted to me.

Step 5: Click Submit after entering your phone number. Select a language for the service to use when delivering you the verification code by clicking change language.

If you choose the Call me with an automated voice message option, make sure you have your phone nearby. The automated voice call will be made only once and practically immediately after you click Submit.

Step 6: The code will be delivered to your phone number, either an automated voice call or a text message, depending on your preference.

Step 7: Click Submit after entering the verification code. You can now post videos that are longer than 15 minutes (up to 12 hours in duration). YouTube allows you to upload files up to 128GB or 12 hours in length.

Tips On How To Make Your Video More Professional And How To Cut The Length Of Your Youtube Videos

Video editing involves removing extraneous scenes from a recorded video. You’ve shot a great video, but it’s bloated with undesired segments and irrelevant content, making it too huge or unusable to upload to YouTube. You can chop the video into smaller segments and eliminate the unnecessary bits as needed to generate a new film to make things easier.

Wondershare Filmora is an easy-to-use yet powerful video editing program that allows you to chop videos into many parts and perform a variety of video editing activities to create a fantastic home movie.

YouTube Video Editor is extremely simple to use. However, it only offers a few basic video editing features and is prone to crashing when dealing with huge files. Try Wondershare Filmora if you want to make your video look more professional. This desktop video editing program can assist you in doing video editing chores quickly and easily.

Filmora online video trimmer is a free online tool that can help you trim video instantly if you prefer an online alternative. You can drag and drop your video from your PC or a video link. It’s simple to use with the slider, or you can enter specified start and stop periods for more precise trimming.

1-Filmore Video Cutter Allows You To Import Your Videos

Launch the video cutter after it has been installed and click New Project to enter the video editing interface. Now you must import the video, which must be divided into numerous portions.

If your video has a lot of different sequences, Filmora can help you discover the clip you want to trim. The “Scene Detection” tool will assist you in rapidly locating the segment you want to cut. To open the Scene Detection window, choose the video in the media library (not the timeline), right-click it, and select “Scene Detection.” Filmora will automatically split your videos into multiple segments when you click Detect, depending on scene changes.

2-Trim, Split, Cut, And Delete Videos By Hand

To trim video files, drag videos from the media library to the video track on the timeline and follow these instructions. You may use the trim option to chop out the beginning or conclusion of a video swiftly.

3-Save Your Video To Your Computer

Click the Export button on the screen once you’ve finished cutting and basic editing. By clicking “Format” and specifying the necessary settings, such as frame rate and resolution, you can save the video in other formats on your local computer.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Time To Extract A Conclusion

This article has come to a close. Keep in mind that your YouTube upload limit is determined by whether or not your channel has been verified. Please continue the steps outlined above if it hasn’t been confirmed yet.

Finally, there are a few things you should be aware of:

• To upload files larger than 20GB, make sure you have the most recent version of your browser.
• If you can’t find the link to increase your limit, it’s possible that your longer videos feature is already turned on. Check your Accounts Feature page to be sure. To be allowed to upload a lengthier video, you must have a good standing on the YouTube Community Guidelines.
• Check for copyright claims and strikes if you’re having trouble uploading a video.
• If you’re uploading a long video and haven’t verified your account yet, you’ll be prompted to do so after the video has been uploaded.
• Simply click the Verify account icon beside the video, then activate this video in your video manager to publish it.
• Keep in mind that it will be set to private by default, so make sure to modify the privacy settings if necessary.

Try It Free Try It Free

YouTube is the go-to site for uploading video material to the internet. YouTube is home to a diverse range of content providers, including gamers, vloggers, marketers, musicians, comedians, life coaches, technology enthusiasts, and many others, with over two billion monthly users. It’s the perfect place to share your films with a wide audience and grow a significant and dedicated following. Moreover, YouTube is a video-sharing platform that allows users to watch, like, share, comment on, and submit videos. The video service is available on Computers, workstations, tablet devices, and cell phones.

In this article

01 What Is Youtube’s Primary Goal?

02 Is There A Limit On How Long A Video Can Be On Youtube?

03 How To Upload Longer Videos To Youtube In A Step-by-step Process?

03 Tips On How To Make Your Video More Professional And How To Cut The Length Of Your Youtube Videos

What Is Youtube’s Primary Goal?

YouTube was developed to allow anyone to upload any video content they wanted. On the site, users were anticipated to be allowed to upload, distribute, and watch content without restriction. It has subsequently grown to become one of the world’s most popular video distribution platforms.

YouTube has evolved into a formidable platform for posting high-quality films with a range of settings and aspects over the years. It has also established a set of authoritarian rules and procedures for dealing with copyright issues as well as dangerous, offensive, and deceptive content. Do you make YouTube videos but are frustrated by the fact that you can only upload fifteen-minute recordings? All you need is quick account verification. This post will show you how to go about doing so.

Before you decide to submit a video, double-check that it doesn’t infringe on anyone’s copyright and that it follows YouTube’s community guidelines. Let’s have a look at what you need to do to upload longer videos on YouTube and ensure that it gets a lot of views before getting into the main guidelines and requirements.

Is There A Limit On How Long A Video Can Be On Youtube?

Yes, there is a restriction to the duration of videos that can be uploaded to YouTube. YouTube enables video uploads of up to 15 minutes in length by default. If you try to upload a video that is more than 15 minutes long, it will fail. This is a YouTube restriction, not a Brightcove restriction.

Moreover, the length of a YouTube video is determined by whether or not your account is verified. Your YouTube videos can only be 15 minutes long or fewer if you aren’t verified. Your YouTube videos can be up to 12 hours long or 128 GB in size if you are verified.

• Shorter videos were deemed to be superior… You’ll lose viewers if you make a video longer solely for the sake of making it longer. On the other hand, longer videos should be planned into your video material. Videos that are between 7 and 15 minutes long do well in general.
• Surprisingly, people prefer lengthier videos, and artists haven’t noticed a drop in views when they develop longer ones. When they focus on longer films, they’ve seen an increase in views and subscribers. Nikki Tutorials’ videos, for example, were roughly eight minutes long in 2015.
• It’s time to get serious about making lengthier videos. If you want to appear in YouTube’s search, you’ll need to increase the length of your videos steadily. This includes producing other vlogs, in-depth tutorials, and GRWM videos. All of these video formats tend to be lengthy.
• As your videos get longer, you may see that organic views increase as you appear more frequently in organic searches. Because YouTube defines long-video channels as ‘top producers,’ such videos are pushed to the top of search results, you’ll see an increase in subscribers.
• Lastly, A YouTube video should be at least ten minutes long. Videos that are seven to fifteen minutes long tend to do well on the site. Keep in mind, though, that your video should only be as long as it needs to be.

How To Upload Longer Videos To Youtube In A Step-by-step Process?

YouTube allows users to submit videos up to 15 minutes in length by default. You’ll need to validate your account if you want to upload longer movies. Follow the procedures below to upload videos longer than 15 minutes and up to 12 hours on YouTube.

Step 1: Log in to your YouTube account first.

Step 2: Go to https://www.youtube.com/upload and post your video.

Step 3: At the bottom, click Increase your limit.

Step 4: You must validate your account. Select how you want to get a verification code. You have the option of having an automated voice message call me or having the verification code texted to me.

Step 5: Click Submit after entering your phone number. Select a language for the service to use when delivering you the verification code by clicking change language.

If you choose the Call me with an automated voice message option, make sure you have your phone nearby. The automated voice call will be made only once and practically immediately after you click Submit.

Step 6: The code will be delivered to your phone number, either an automated voice call or a text message, depending on your preference.

Step 7: Click Submit after entering the verification code. You can now post videos that are longer than 15 minutes (up to 12 hours in duration). YouTube allows you to upload files up to 128GB or 12 hours in length.

Tips On How To Make Your Video More Professional And How To Cut The Length Of Your Youtube Videos

Video editing involves removing extraneous scenes from a recorded video. You’ve shot a great video, but it’s bloated with undesired segments and irrelevant content, making it too huge or unusable to upload to YouTube. You can chop the video into smaller segments and eliminate the unnecessary bits as needed to generate a new film to make things easier.

Wondershare Filmora is an easy-to-use yet powerful video editing program that allows you to chop videos into many parts and perform a variety of video editing activities to create a fantastic home movie.

YouTube Video Editor is extremely simple to use. However, it only offers a few basic video editing features and is prone to crashing when dealing with huge files. Try Wondershare Filmora if you want to make your video look more professional. This desktop video editing program can assist you in doing video editing chores quickly and easily.

Filmora online video trimmer is a free online tool that can help you trim video instantly if you prefer an online alternative. You can drag and drop your video from your PC or a video link. It’s simple to use with the slider, or you can enter specified start and stop periods for more precise trimming.

1-Filmore Video Cutter Allows You To Import Your Videos

Launch the video cutter after it has been installed and click New Project to enter the video editing interface. Now you must import the video, which must be divided into numerous portions.

If your video has a lot of different sequences, Filmora can help you discover the clip you want to trim. The “Scene Detection” tool will assist you in rapidly locating the segment you want to cut. To open the Scene Detection window, choose the video in the media library (not the timeline), right-click it, and select “Scene Detection.” Filmora will automatically split your videos into multiple segments when you click Detect, depending on scene changes.

2-Trim, Split, Cut, And Delete Videos By Hand

To trim video files, drag videos from the media library to the video track on the timeline and follow these instructions. You may use the trim option to chop out the beginning or conclusion of a video swiftly.

3-Save Your Video To Your Computer

Click the Export button on the screen once you’ve finished cutting and basic editing. By clicking “Format” and specifying the necessary settings, such as frame rate and resolution, you can save the video in other formats on your local computer.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Time To Extract A Conclusion

This article has come to a close. Keep in mind that your YouTube upload limit is determined by whether or not your channel has been verified. Please continue the steps outlined above if it hasn’t been confirmed yet.

Finally, there are a few things you should be aware of:

• To upload files larger than 20GB, make sure you have the most recent version of your browser.
• If you can’t find the link to increase your limit, it’s possible that your longer videos feature is already turned on. Check your Accounts Feature page to be sure. To be allowed to upload a lengthier video, you must have a good standing on the YouTube Community Guidelines.
• Check for copyright claims and strikes if you’re having trouble uploading a video.
• If you’re uploading a long video and haven’t verified your account yet, you’ll be prompted to do so after the video has been uploaded.
• Simply click the Verify account icon beside the video, then activate this video in your video manager to publish it.
• Keep in mind that it will be set to private by default, so make sure to modify the privacy settings if necessary.